Alaska Air Group Inc (ALK)

Alaska Airlines promotes CFO Shane Tackett to PresidentJune 17, 2026 9:00 AM
PR Newswire (US) With more than 25 years at Alaska across finance, strategy, commercial and labor relations, Tackett brings deep operating knowledge and financial discipline to an expanded leadership role across the company's operations and brandsThe promotion strengthens Alaska's leadership team as the airline advances its Alaska Accelerate plan and grows as a global carrierSEATTLE, June 17, 2026 /PRNewswire/ -- Alaska Airlines today announced the election of Shane Tackett to President and Chief Financial Officer of Alaska Airlines, expanding his leadership role as the company continues to execute its long-term strategy for profitable growth and deliver on the combined airline's vision of connecting guests to the world through a remarkable travel experience rooted in safety, care and performance. In this role, Tackett will continue leading the organization's finance, fleet management, investor relations, supply chain, internal audit and information technology functions, while also adding the commercial organization, led by Chief Commercial Officer Andrew Harrison, to his portfolio of responsibilities. His promotion builds on a career spanning more than 25 years at Alaska, where he has held leadership roles across financial planning, labor relations, revenue management, e-commerce and strategy, and reflects CEO Ben Minicucci's continued efforts to lead and develop a world-class management team highly capable of building on the success of Alaska Air Group, while deftly managing historic headwinds for our industry."Shane's promotion to president of Alaska Airlines marks an important step as we continue investing in leadership capacity to execute our global ambitions and integrate Hawaiian Airlines," said Minicucci, CEO and President of Alaska Air Group and CEO of Alaska Airlines. "I'm proud of the leadership team we've built, and I'm energized by the work ahead.""Shane's deep history with our company, industry expertise and financial leadership have helped Alaska navigate complexity, invest for growth and stay focused on long-term value creation. Bringing commercial and finance leadership together under Shane will strengthen alignment and accelerate our priorities as we continue advancing our strategy and creating long-term value for our stakeholders," added Minicucci.Since becoming Chief Financial Officer in 2020, Tackett has helped guide Alaska through a period of significant change for the industry while strengthening the company's balance sheet and helping shape major strategic decisions, including the acquisition and integration of Hawaiian Airlines. He also has been a key leader behind Alaska Accelerate, the company's plan to drive value across cycles and position Alaska for sustained earnings growth."I started at Alaska more than 25 years ago, and over that time we've built a stronger, more resilient airline with a clear strategy for the future," said Tackett. "As President and Chief Financial Officer, I'm excited to help lead even more of this organization as we continue executing Alaska Accelerate, growing our global relevance and delivering for our guests, employees and owners."Tackett's new role is effective June 29, 2026. He will report to Minicucci and continue to serve on the company's Executive Committee. Shane's election to President of Alaska Airlines follows the leadership announcements made last September of Diana Birkett Rakow as CEO of Hawaiian Airlines, Andy Schneider as CEO and President of Horizon Air and Jason Berry as Chief Operating Officer. Other recent announcements include the promotion of Kyle Levine to EVP, Corporate & Public Affairs, Chief Legal Officer and Corporate Secretary as well as the appointment of Lindsay-Rae McIntrye as Chief People Officer.About Alaska, Hawaiian and Horizon
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia, the Pacific and Europe. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska and Hawaiian are members of the oneworld alliance. Members of our Atmos Rewards loyalty program can earn and redeem points with oneworld airlines and our additional global partners that serve over 1,000 worldwide destinations. Learn more about what's happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK."  View original content to download multimedia:https://www.prnewswire.com/news-releases/alaska-airlines-promotes-cfo-shane-tackett-to-president-302802603.htmlSOURCE Alaska Airlines Original: Alaska Airlines promotes CFO Shane Tackett to President

From Cold Brew to Champagne: Alaska and Hawaiian Introduce New Summer Drinks for Every GuestJune 16, 2026 11:00 AM
PR Newswire (US) Alaska Airlines and Hawaiian Airlines' new beverage lineup rolling out this summer enhances the onboard experience across both brands, with elevated offerings in every cabin, including a world-class international business class wine program.Alaska is expanding its partnership with Stumptown Coffee, bringing Stumptown Cold Brew to the skies for the first time on select flights.Hawaiian is launching its Tide & Vine wine program in the Main Cabin in support of ocean restoration efforts through a partnership with Malama Maunalua.SEATTLE, June 16, 2026 /PRNewswire/ -- Just in time for summer travel, Alaska Airlines and Hawaiian Airlines are unveiling a thoughtful, hand-selected beverage lineup designed to enhance every journey no matter where guests are seated. Headlined by a new world-class international business class wine program and the debut of Stumptown Copilot Cold Brew on select domestic flights, the refreshed offerings bring together premium global producers and standout West Coast brands for a distinctly modern onboard experience."As summer travel ramps up, we're excited to introduce a beverage program that truly reflects what today's guests are looking for when it comes to quality, craftsmanship and sense of discovery," said Mark Krolick, Managing Director of Products and Guest Experience at Alaska Airlines. "Designed to enhance the onboard dining experience in every cabin across both Alaska and Hawaiian, these offerings reflect our commitment to delivering exceptional quality while highlighting brands connected to the West Coast, Hawai?i and beyond."Summer Takes Off with First-of-Its-Kind Cold Brew
Alaska Airlines is expanding its partnership with Stumptown Coffee with the debut of Stumptown Copilot Cold Brew, now offered exclusively on board select Alaska Airlines flights, including domestic routes and service to Reykjavík. Crafted in small batches using ethically sourced beans, the bright, full-bodied cold brew features a smooth, chocolatey finish and just two ingredients: coffee and water."In 2011, our first cold brew stubby took Stumptown beyond the café. Now, with Copilot Cold Brew and our partners at Alaska, we're taking Stumptown cold brew to new heights. We hope you enjoy the ride," said Kelly McCann, Senior Manager of Product and Innovation at Stumptown. Stumptown Copilot Cold Brew will be complimentary for Alaska's First Class and Premium Class guests and available for purchase for guests seated in the Main Cabin.A World-Class Wine Experience in Business Class
At the heart of this summer's launch is a newly curated international business class wine program designed to elevate the international flying experience across both Alaska and Hawaiian. Rolling out across long-haul routes, the program reflects a shared investment in enhancing the onboard food and beverage offering for guests traveling internationally.Highlights include:Louis Roederer Collection Champagne: a refined, estate-produced champagne with bright citrus, stone fruit and delicate toasted notesStag's Leap Wine Cellars Armillary Cabernet Sauvignon: rich and expressive, with layers of dark fruit and a luxurious finishPaul Hobbs Russian River Chardonnay: vibrant and balanced, with crisp orchard fruit, citrus zest and subtle spiceWhether flying on Alaska or Hawaiian, guests traveling internationally this summer will enjoy a thoughtfully curated wine selection designed to complement the onboard dining experience. With sophisticated flavor profiles designed to pair with the airline's multi-course menus, this investment across both brands underscores a shared commitment to delivering a premium, restaurant-quality food and beverage experience in the sky.A Taste of Place, with Purpose
Hawaiian Airlines is introducing Tide & Vine, a new Main Cabin wine offering inspired by the spirit of the Islands and the ocean that surrounds them. Available on board now, the Tide & Vine program includes a red blend, white blend and brut bubbles, each crafted to bring a sense of place to the inflight experience.Beyond the glass, a portion of the proceeds from the Tide & Vine program support Malama Maunalua, a nonprofit dedicated to restoring and protecting Maunalua Bay. The partnership builds on Hawaiian Airlines' existing relationship with Malama Maunalua through the airline's Team Kokua volunteer program, deepening a shared commitment to caring for the ocean that connects communities. In recognition of World Oceans Day, approximately 25 volunteers from Hawaiian Airlines and Tide & Vine joined Malama Maunalua to help pull invasive algae from the nearshore waters of Maunalua Bay on O?ahu's south shore. Volunteers extracted more than 260 pounds of gorilla ogo, prickly seaweed and leather mudweed. Over the past 17 years, Malama Maunalua's "Great Huki Project" has removed 4 million pounds of these invasive species from 27 acres of the bay.This summer's beverage refresh complements Alaska and Hawaiian's broader food and beverage program, reinforcing the airline's focus on delivering thoughtful, high-quality experiences at every touchpoint. From chef-driven meals to premium beverage offerings, each element is designed to work together, whether guests are celebrating with champagne in a Suites cabin or pairing a refreshing cold brew with our elevated onboard cuisine en route to their destination.FAQ:What new beverages are Alaska Airlines and Hawaiian Airlines introducing for summer?
A: Alaska Airlines and Hawaiian Airlines are launching a refreshed summer beverage lineup that includes a new international business class wine program and the exclusive debut of Stumptown Copilot Cold Brew on select Alaska flights, as well as new wine offerings by Tide & Vine wines on Hawaiian's main cabin domestic flights. Guests across both airlines will enjoy new premium cocktails and a new tea program.Which flights will offer Stumptown Cold Brew?
A: Stumptown Copilot Cold Brew is available exclusively onboard select domestic Alaska Airlines flights above 350 miles, as well as service to and from Reykjavík. It is complimentary in First Class and Premium Class and available for purchase in the Main Cabin.Can you buy Stumptown Copilot Cold Brew outside of Alaska Airlines flights?
A: No. Stumptown Copilot Cold Brew is exclusively available on board Alaska Airlines flights and cannot be purchased in stores.What is included in Alaska Airlines' new international business class wine program?
A: The new international business class wine program features world-class selections including Louis Roederer Collection Champagne, Stag's Leap Wine Cellars Armillary Cabernet Sauvignon and Paul Hobbs Russian River Chardonnay, curated to complement the onboard multi-course dining experience on long-haul flights.Does the Tide & Vine wine program support any causes?
A: Yes. Tide & Vine supports Malama Maunalua, a nonprofit dedicated to restoring Maunalua Bay in Hawai?i, including removing invasive algae and advancing coral restoration and cultural stewardship.What other new drinks are available on Alaska Airlines international flights?
A: Additional offerings include Straightaway premium cocktails, such as the Last Word and Roma Spritz, and a new Smith Teamaker tea program featuring premium blends crafted in Portland.When does the new Alaska Airlines and Hawaiian Airlines beverage program launch?
A: The refreshed beverage program is launching in summer 2026, with select elements like Tide & Vine already introduced earlier in the year and Stumptown Cold Brew debuting onboard in June.About Alaska, Hawaiian and Horizon
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia, the Pacific and Europe. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska and Hawaiian are members of the oneworld alliance. Members of our Atmos Rewards loyalty program can earn and redeem points with oneworld airlines and our additional global partners that serve over 1,000 worldwide destinations. Learn more about what's happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK." View original content to download multimedia:https://www.prnewswire.com/news-releases/from-cold-brew-to-champagne-alaska-and-hawaiian-introduce-new-summer-drinks-for-every-guest-302801104.htmlSOURCE Alaska Airlines Original: From Cold Brew to Champagne: Alaska and Hawaiian Introduce New Summer Drinks for Every Guest

Alaska Airlines teams up with Seattle FIFA World Cup 2026™ Local Organizing Committee to launch a new aircraft livery celebrating summer soccer in SeattleJune 10, 2026 4:00 PM
PR Newswire (US) Alaska's latest livery acts as a tribute to Seattle sports and the many people working to bring an amazing soccer experience to the Pacific NorthwestSEATTLE, June 10, 2026 /PRNewswire/ -- Seattle is getting ready to welcome the world, and Alaska Airlines is marking the moment with a new aircraft livery launched as an Official Seattle World Cup 2026™ Host City Supporter, in partnership with Qatar Airways. As Seattle's hometown global airline, Alaska is proud to unveil the custom aircraft decal honoring SeattleFWC26, a tribute to the many people working to bring an unforgettable tournament experience to the Pacific Northwest.Displayed on a Boeing 737-9 MAX with tail number 985AK, the design features the Seattle Host City logo alongside a dynamic soccer ball in motion, symbolizing the speed, excitement and momentum of the game. Inspired by elements from the official Seattle Host City poster, the livery also incorporates the iconic whale tail graphic, creating a distinctive connection to the Pacific Northwest and Seattle's maritime heritage. On the underside of the aircraft, the bold declaration "WE ARE SEATTLE" serves as a powerful statement of Alaska's pride in its hometown and reflects the airline's commitment to welcoming fans from across its network and beyond."We could not ask for a better hometown supporter than Alaska Airlines to carry Seattle and our region's story to the world," said Peter Tomozawa, CEO of SeattleFWC26. "This livery is more than a design; it is a reflection of who we are as the Pacific Northwest, innovative, welcoming, and proud, and an open invitation to experience that firsthand."The airline's partnership with SeattleFWC26 also supports key community initiatives throughout the spring and summer, including: support for last month's inaugural Blind Soccer international tournament, community art installations highlighting the airline's nonprofit partnerships in the Seattle-area such as Northwest Association for Blind Athletes and the Museum of Flight and a flag raising ceremony where Alaska will join other Host City Supporters to help raise the Seattle Host City Flag atop the Space Needle."We are honored to welcome the world to Seattle alongside the local Seattle FIFA World Cup Host Committee," said Eric Edge, Vice President of Brand and Marketing at Alaska Airlines. "Our new livery is a celebration of our hometown and everything it has to offer, as well as a recognition of Alaska's growing connection to destinations around the globe."Images and videos of the aircraft can be found at news.alaskaair.com.About Alaska, Hawaiian and Horizon
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia, the Pacific and Europe. Guests can book travel at?alaskaair.com and?hawaiianairlines.com. Alaska and Hawaiian are members of the oneworld alliance. Members of our Atmos Rewards loyalty program can earn and redeem points with oneworld airlines and our additional global partners that serve over 1,000 worldwide destinations. Learn more about what's happening at Alaska and Hawaiian at news.alaskaair.com.?Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK." About Seattle FIFA World Cup 26™ Local Organizing Committee
SeattleFWC26 is the local organizing committee for Seattle's participation as one of the 16 Host Cities selected for the FIFA World Cup 26™. As a not-for-profit organization, SeattleFWC26's vision is to foster a lasting legacy for our region, guided by the spirit of soccer, innovation, and inclusion. To keep up to date on the latest news and involvement opportunities with SeattleFWC26, please visit https://www.seattlefwc26.org.  View original content to download multimedia:https://www.prnewswire.com/news-releases/alaska-airlines-teams-up-with-seattle-fifa-world-cup-2026-local-organizing-committee-to-launch-a-new-aircraft-livery-celebrating-summer-soccer-in-seattle-302797160.htmlSOURCE Alaska Airlines Original: Alaska Airlines teams up with Seattle FIFA World Cup 2026™ Local Organizing Committee to launch a new aircraft livery celebrating summer soccer in Seattle

Alaska Air Group announces Mike Sievert, the telecom executive behind T-Mobile's disruptive growth and innovation, will join board of directorsJune 3, 2026 12:00 PM
PR Newswire (US) Sievert brings a track record of value creation, brand strength and deep ties to the Seattle business community. He's also a licensed pilot.SEATTLE, June 3, 2026 /PRNewswire/ -- Alaska Air Group, Inc. announced today the appointment of Mike Sievert to the company's board of directors. Sievert is the former CEO of T-Mobile, where he currently serves as vice chairman of the board of directors. In his time as CEO, T-Mobile significantly increased its market value while strengthening its position in the U.S. wireless industry and improving customer loyalty and satisfaction."Mike is a proven leader who understands how to grow a business, strengthen customer relationships and execute at a global scale," said Board Chair Patty Bedient. "His experience leading a highly competitive, customer-focused company, combined with his strong connection to Seattle, will make him a valuable addition to our board."Sievert led a period of significant value creation at T-Mobile, with the company's market value increasing from about $60 billion to about $260 billion during his time. He oversaw sustained growth relative to competitors in the U.S. wireless industry while strengthening customer loyalty and satisfaction. Sievert joined T-Mobile in 2012 as chief marketing officer, when the company's market value was less than $10 billion.Sievert brings strong ties to the Seattle business community. He has lived in the region since 2002, and serves on the Starbucks board of directors. Sievert is also a licensed pilot and longtime aviation enthusiast, flying his amphibious seaplane all around the Pacific Northwest."I've long admired Alaska's focus on operational performance and doing the right thing for their guests," Sievert said. "I'm looking forward to contributing to the airline's continued growth and helping strengthen its position as a global airline."Before joining T-Mobile in 2012, Sievert held leadership roles at Microsoft, AT&T, E*TRADE, IBM and Procter & Gamble. He earned a bachelor's degree in economics from the Wharton School of the University of Pennsylvania.With Sievert's appointment, the board has 10 independent director seats. CEO Ben Minicucci serves on the board as a non-independent director. Sievert will serve on the Innovation and Safety committees. Alaska Air Group directors serve one-year terms upon election at the company's annual meeting of stockholders.About Alaska Air Group
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia, the Pacific and Europe. Guests can book travel at?alaskaair.com and?hawaiianairlines.com. Alaska and Hawaiian are members of the oneworld alliance. Members of our Atmos Rewards loyalty program can earn and redeem points with oneworld airlines and our additional global partners that serve over 1,000 worldwide destinations. Learn more about what's happening at Alaska and Hawaiian at news.alaskaair.com.?Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK."  View original content to download multimedia:https://www.prnewswire.com/news-releases/alaska-air-group-announces-mike-sievert-the-telecom-executive-behind-t-mobiles-disruptive-growth-and-innovation-will-join-board-of-directors-302789725.htmlSOURCE Alaska Air Group Original: Alaska Air Group announces Mike Sievert, the telecom executive behind T-Mobile's disruptive growth and innovation, will join board of directors

Hawaiian Airlines elevates onboard service with pre-order dining by celebrated Hawai'i chefs, fresh fare across all cabins and complimentary local snacksMay 28, 2026 1:00 PM
PR Newswire (US) New First Class and Main Cabin pre-order dining delivers greater choice and better quality for guests James Beard Award finalist Chef Sheldon Simeon brings Hawai?i's flavors onboard with a new, locally inspired Main Cabin menu Huaka?i by Hawaiian members to enjoy two free meals as a mahalo for their loyaltyNew local snack partners elevate complimentary onboard offerings with island-made favoritesHONOLULU, May 28, 2026 /PRNewswire/ -- As a continuation of Hawaiian Airlines' signature onboard hospitality, the airline is redefining island-inspired dining in the Main Cabin with a new onboard service program that delivers greater choice, improved quality and a deeper connection to the flavors of Hawai'i. Starting July 1, guests in Main Cabin on most flights between Hawai'i and the U.S. continent will enjoy pre-ordered meals from a fresh, chef-curated menu available for purchase. Hawaiian, which developed the program with Maui-based, James Beard finalist Chef Sheldon Simeon, is also introducing new locally made products and enhanced service elements – delivering a richer taste of Hawai'i and a service experience grounded in Hawaiian's signature Mea Ho?okipa hospitality."At Hawaiian Airlines, food has always been a core expression of our Hawaiian hospitality — our special way of welcoming guests onboard and inviting them into our island home," said Alisa Onishi, Managing Director of Hawai'i Marketing at Hawaiian Airlines. "We designed our new Main Cabin meal program based on guest preference for more control and choice, while allowing us to deliver food that better reflects the richness of Hawai?i's culinary traditions. By moving to a pre-order model, we're expanding beyond a single standard meal to offer a broader menu that reflects how our guests want to dine today."Chef-driven menu rooted in Hawai'i
The heart of Hawaiian's new dining program comes from its longstanding partnership with Chef Simeon, a nationally recognized restaurateur. Known for his beloved Maui restaurants, Tin Roof and Tiffany's, Simeon brings deep culinary expertise and a passion for celebrating Hawai'i's diverse food culture.His menu features elevated takes on local favorites and comfort foods, including dishes such as crispy mochiko chicken with garlic noodles, barbecue teriyaki chicken bento and corned beef hash with eggs. Many items highlight signature flavors from Simeon's restaurants, including his popular sauces, K mayo, teriyaki and banana bread syrup, as well as his popular crispy topping made from rice crackers and furikake."For me, food is about sharing where you're from and the people who shaped you," said Simeon. "This menu is inspired by the flavors I grew up with in Hawai'i — comforting, familiar and full of heart. I'm excited to bring those dishes onboard so guests can experience a true taste of home, wherever they're headed."Menu offerings deliver an experience that is both familiar and distinctly Hawaiian — grounded in culture and prepared with fresh local ingredients made no more than 12 hours before each flight."Chef Sheldon embodies the heart and soul of Hawai'i's culinary culture," Onishi added. "His approach to food is rooted in storytelling, community and a deep sense of place, which aligns perfectly with how we think about hospitality at Hawaiian Airlines — brought to life every day by our crews, who deliver exceptional service."In March, Hawaiian welcomed Chef Dell Valdez, the Hawai?i-born culinary leader behind Vein in Kaka?ako on O'ahu, as well as Dell's Kitchen & Bakery and Mio PASTALOGY, as the carrier's new Executive Chef. With Valdez overseeing Hawaiian's international Business Class and domestic First Class menus and Simeon designing the Main Cabin meal program, Hawaiian is offering a thoughtfully curated dining experience to guests in every cabin.More choice, better quality for guests
Rooted in Hawai?i and shaped by guest feedback, Hawaiian's onboard service evolution reflects its continued commitment to offering a more unified, elevated experience across every cabin while staying true to the brand's signature hospitality.Already offered in First Class, the pre-order model puts guests in control of their onboard dining experience throughout the cabin, with First Class guests now benefiting from an expanded selection of menu options. Through the Alaska Hawaiian mobile app or website, travelers can select meals up to two weeks in advance (and as close to 20 hours before departure), choosing options that best fit their tastes, preferences and dietary needs — including plant-based and gluten-free selections.The Main Cabin program will launch July 1 with a curated set of initial offerings, with plans to expand the menu this Fall. Throughout the year, Hawaiian and Simeon will introduce new dishes and rotate items, ensuring the menu remains fresh, relevant and reflective of seasonal ingredients and evolving guest preferences.Hawaiian hospitality remains at the core with new onboard partners
Hawaiian's award-winning Mea Ho?okipa hospitality — loved by guests — remains central to the inflight experience. Complimentary onboard touches will continue, including a welcome beverage, snacks by new local partners Anahola Granola and Diamond Bakery and a mahalo sweet treat from Hawaiian Host Chocolates or Honolulu Cookie Company served before arrival.In addition to complimentary alcohol for guests seated in Premium Class, Hawaiian will introduce new complimentary onboard bites for guests seated in Premium Class: Kaua?i-based Anahola Granola's Tropical Granola Bar, which features island favorites, papaya and pineapple, paired with honey-roasted oats. Main Cabin guests will enjoy Hawaiian shortbread macadamia nut cookies by Diamond Bakery, made in Hawai'i and crafted with rich, indulgent flavors served in the morning, and Hawaiian Maui onion kettle chips served in the afternoon.Designed with sustainability in mind
The new program also advances Hawaiian's commitment to caring for the 'aina (land). By aligning meal production with actual guest demand, the airline is reducing unnecessary food and packaging waste.Most meal packaging is compostable or recyclable, including fiber-based containers and materials that significantly reduce reliance on single-use plastics.Huaka?i by Hawaiian members enjoy first two meals on us
Hawai'i residents who are Huaka?i by Hawaiian members, or who become members by June 24, will enjoy a special, one-time offer to experience the new menu as part of the program launch. As a thank you for their continued loyalty, starting July 1, Huaka?i members who make a meal selection for an upcoming trip will automatically receive the first two items free of charge."We're excited to mahalo our Huaka'i members - all of whom are kama?aina and among our most loyal guests by inviting them to taste our new menu and be part of this exciting chapter of onboard dining with us," said Onishi.This evolution reflects something larger: Hawaiian's continued commitment to Hawai?i and to its guests. The airline continues to share local flavors, support local partners, and deliver hospitality with authenticity and care, while investing in modernized spaces, upgraded technology, refreshed Airbus A330 aircraft interiors and expanded community and sustainability efforts that will shape the future of the guest experience.MORNING MENU OPTIONS
For flights departing between 6 a.m. - 9:59 a.m.  Corned beef hash and eggs by Chef Sheldon $15.99
A family recipe reaches new heights as roasted breakfast potatoes are topped with crisped corned beef hash, a poached egg and hollandaise sauce. Served with Chef Sheldon's signature spicy-K mayo and banana bread syrup. Island-style French toast breakfast by Chef Sheldon $15.99
Rise and shine with thick-cut, custard-soaked Hawaiian bread served alongside fluffy scrambled eggs and savory Portuguese sausage. Pour on Chef Sheldon's signature spicy-K mayo and banana bread syrup for good measure. Banana pancake breakfast by Chef Sheldon $15.99
A local favorite, made the Chef Sheldon way. Thick, fluffy pancakes filled with mashed bananas are served with scrambled eggs and Portuguese sausage, made to be finished with Chef's signature spicy-K mayo and banana bread syrup. Coconut overnight oats $10.99 (vegan, gluten-free)
Start the morning right with creamy coconut milk overnight oats that are mixed with chia seeds and topped with macerated berries and gluten-free granola. Light, nourishing, naturally sweet and served cold. Cheesy omelet $13.99 (coming in fall)
Enjoy a generous Tillamook cheddar omelet served alongside chicken sausage and roasted breakfast potatoes. Accompanied by Chef Sheldon's signature spicy-K mayo and banana bread syrup for your choices of extra flavor. AFTERNOON/EVENING MENU OPTIONS
For flights departing between 10 a.m. - 8:29 p.m. Crispy mochiko chicken and garlic noodles by Chef Sheldon $16.99
Inspired by Tin Roof's most famous dish: a crispy rice flour-coated chicken thigh served over garlicky Sun Noodle noodles with mac salad. Add Chef Sheldon's signature spicy-K mayo, sweet teriyaki sauce and his legendary crispy toppings bag.Barbeque teriyaki chicken bento by Chef Sheldon $15.99
Savor a Hawai'i-style bento with teriyaki-marinated grilled chicken over a bed of white rice alongside sliced tamagoyaki, kamaboko and a shoyu hot dog. Served with mac salad and Chef Sheldon's spicy-K mayo, sweet teriyaki sauce and famed crispy toppings bag. Teriyaki cheeseburger by Chef Sheldon $15.99
Satisfy your cravings for a Hawai'i classic. A teriyaki-marinated beef patty sits on a toasted teriyaki-glazed bun with American cheese and the chef's house-made pickles. Served with Chef Sheldon's mac salad, spicy-K mayo, sweet teriyaki sauce and his crunchy toppings bag. Grilled chicken bahn mi sandwich by Chef Sheldon $15.99
Warm French bread from Honolulu's La Tour Bakehouse is loaded with lemongrass-grilled chicken thigh, pickled vegetables, fresh cilantro and jalapeño. Includes Chef Sheldon's mac salad, spicy-K mayo, sweet teriyaki sauce and his crunchy toppings bag. Sweet and tangy tender greens by Chef Sheldon $14.49 (vegan, gluten-free)
Li hing mango is the star of the salad, sharing the spotlight with baby kale, toasted almonds, edamame, grape tomato and quinoa. The li hing balsamic vinaigrette is salty-sweet and unlike any salad dressing you've had before. Served cold. Cheeseburger mac and cheese by Chef Sheldon $11.99 (coming in fall)
It's the ultimate comfort dish for keiki of all ages, bringing together macaroni noodles, seasoned ground beef, American and cheddar cheeses, sautéed onions, chopped dill pickle and tomato for a nostalgic journey above the clouds. Italian sub with Chef Sheldon's mac salad $12.49
Classic, satisfying and built for the long haul, a hoagie is generously filled with salami, ham, pepperoni and provolone, then layered with pepperoncini, crisp lettuce and giardiniera cream cheese spread. Served with Chef Sheldon's mac salad.For more information on Hawaiian's Main Cabin meal program, please visit www.HawaiianAirlines.com/content/our-services/in-flight-services/dining-and-drinks/menus/main-cabin.Frequently Asked Questions:When will pre-order be available in Main Cabin and First Class?
For Main Cabin guests, pre-order is available starting July 1, 2026, on all domestic Hawaiian Airlines flights, excluding JFK. Guests can pre-order meals from two weeks before departure up to 20 hours prior to the flight.For First Class guests, pre-select is already available. While all First Class guests will receive a meal regardless of pre-selecting, it is recommended to ensure you receive your preferred choice.How much are the meals and how does pre-order work?
Pricing varies by item and is aligned with comparable onboard and local market offerings (exact pricing depends on the meal selected).Guests can pre-order via the Alaska Hawaiian mobile app or through their "My Trips" section on the Hawaiian Airlines website from two weeks up to 20 hours before departure. Meals are prepared based on selections and delivered onboard during service.Will the free sandwich still be available in Main Cabin?
Starting July 1, we're transitioning away from the complimentary sandwich in Main Cabin on domestic transpacific flights and introducing a pre-order menu with meals available for purchase.Main Cabin guests on our HNL–JFK route will continue to receive a complimentary meal.Who are the chefs for Main Cabin and First Class
Our onboard dining program is led by two Hawai'i-based culinary experts:

Chef Sheldon Simeon, a Maui-based, James Beard Award-recognized chef, led the development of the new Main Cabin meal program, bringing locally inspired dishes and authentic Hawai'i flavors onboard.

Chef Dell Valdez, Hawaiian Airlines' Executive Chef, oversees First Class and international Business Class menus, ensuring a high-quality, elevated dining experience across our front cabins.  Which flights will have Main Cabin pre-order?
The Main Cabin pre-order meal program will be available on Hawaiian Airlines flights between Hawai'i and the U.S. continent, excluding the HNL–JFK route.It also does not apply to interisland, South Pacific or international flights.Will Hawaiian still offer complimentary snacks?
Yes, every guest will continue to receive complimentary touches throughout the flight, including a welcome beverage, local snack and a mahalo sweet treat before arrival.Are pre-order meals available on red-eye flights?
Yes, limited pre-order meal selections are available on domestic red-eye flights.What happens if I don't pre-order a meal?
Guests who don't pre-order will still have options to purchase food items onboard, including snack boxes and items from the Pau Hana snack cart. Every guest will continue to receive complimentary touches throughout the flight, including a welcome beverage, local snack, and a mahalo sweet treat before arrival. We encourage pre-ordering to ensure access to the full menu and preferred selections.About Alaska, Hawaiian and Horizon
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia, the Pacific and Europe. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska and Hawaiian are members of the oneworld alliance. Members of our Atmos Rewards loyalty program can earn and redeem points with oneworld airlines and our additional global partners that serve over 1,000 worldwide destinations. Learn more about what's happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK." View original content to download multimedia:https://www.prnewswire.com/news-releases/hawaiian-airlines-elevates-onboard-service-with-pre-order-dining-by-celebrated-hawaii-chefs-fresh-fare-across-all-cabins-and-complimentary-local-snacks-302784775.htmlSOURCE Hawaiian Airlines Original: Hawaiian Airlines elevates onboard service with pre-order dining by celebrated Hawai'i chefs, fresh fare across all cabins and complimentary local snacks

Alaska Air Group to webcast presentation at 2026 TD Cowen Future of the Consumer ConferenceMay 27, 2026 3:16 PM
PR Newswire (US) SEATTLE, May 27, 2026 /PRNewswire/ -- Alaska Air Group Inc., the parent company of Alaska Airlines Inc., Hawaiian Airlines, Inc. and Horizon Air Industries Inc., today announced it will webcast a fireside chat with Chief Financial Officer Shane Tackett at 8:45 a.m. ET, Wednesday, June 3, 2026, from the TD Cowen 10th Annual Future of the Consumer Conference. The presentation will be webcast live at news.alaskaair.com/investor-relations. About Alaska Air Group
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia, the Pacific and Europe. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska and Hawaiian are members of the oneworld alliance. Members of our Atmos Rewards loyalty program can earn and redeem points with oneworld airlines and our additional global partners that serve over 1,000 worldwide destinations. Learn more about what's happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK."  View original content to download multimedia:https://www.prnewswire.com/news-releases/alaska-air-group-to-webcast-presentation-at-2026-td-cowen-future-of-the-consumer-conference-302783556.htmlSOURCE Alaska Air Group Original: Alaska Air Group to webcast presentation at 2026 TD Cowen Future of the Consumer Conference

Alaska Airlines advances global expansion with launch of new European routes and landmark lounge investmentMay 21, 2026 8:39 AM
PR Newswire (US) Alaska Airlines begins service to London today, marking a major milestone in the carrier's international expansion, with service to Reykjavík to follow on May 28, just weeks after launching nonstop service to Rome.Opening in late 2027, Alaska's landmark lounge at Seattle–Tacoma International Airport will be among the largest in the country, delivering a world-class, two-level experience designed for international growth and anchoring a multimillion-dollar investment across the airline's expanding lounge portfolio.SEATTLE, May 21, 2026 /PRNewswire/ -- Alaska Airlines today launched daily nonstop service between Seattle and London Heathrow, reinforcing its position as the fourth largest global airline in the U.S. and strengthening its international network. The year-round service marks Alaska's second European destination introduced this year and begins just ahead of the busy summer travel season. Last month, the airline launched its first-ever transatlantic route to Rome, and on May 28, it will begin nonstop service to Reykjavík, Iceland. "As we connect the West Coast to Europe in new ways, our focus is on delivering a meaningful experience that feels distinctly Alaska – warm, thoughtful and elevated at every touchpoint," said Andrew Harrison, chief commercial officer at Alaska Airlines. "For our guests in the U.S., we're opening more convenient access to Europe with the airline they know and love, and for our guests in Europe and beyond, we're bringing our signature West Coast hospitality to every step of the journey, reflecting the comfort and care we're known for."Alaska's daily service will operate out of London Heathrow's Terminal 3, offering U.S.-based guests a seamless way to reach one of the world's most iconic cities or enjoy convenient connections to additional destinations across Europe and beyond on oneworld member and partner airlines. The new route also opens the door for UK travelers to explore the Pacific Northwest and connect beyond Seattle through Alaska Airlines' extensive West Coast network, including the Hawaiian Islands.When traveling internationally, Alaska Lounge+ members enjoy access to select partner lounges worldwide, including the Admirals Club at London Heathrow, while guests in Alaska's international business class Suites and oneworld Sapphire and Emerald members can access partner lounges regardless of cabin."Every new route launched from Heathrow gives passengers and businesses more choice and stronger connections to the world," said Ross Baker, chief customer officer of London Heathrow Airport. "Alaska Airlines' new service to Seattle further strengthens our transatlantic network, opening up opportunities for travel and trade between the UK and the U.S. West Coast. Working closely with airline partners like Alaska is how we deliver the connectivity passengers and businesses want – and keep the UK competitive globally."Connecting these two cities with vibrant business communities will go beyond tech and finance workers. The cargo capacity enabled by this route will provide businesses in North America and the UK increased opportunities to move their goods across Alaska's extensive network. Whether it's seafood from Alaska and Hawaii or Northwest hops, the 787's capacity and Alaska Air Cargo's reputation for customer service will help strengthen the connection across the pond.On May 28, Alaska will launch nonstop, seasonal service to Reykjavík as its third European destination in its expanding global network. The daily route is timed to coincide with Iceland's peak summer season and will connect guests to one of the best viewing spots in the world for the August 2026 total solar eclipse.From Iceland, guests can easily connect to Alaska's many partner airlines to continue exploring Europe, including Icelandair, which offers more than 35 daily departures from the country's capital. And thanks to Alaska's partnership with Icelandair, guests traveling in First Class or as Atmos™ Rewards Gold, Platinum or Titanium elites will also have access to Icelandair's Saga Lounge at Keflavík International Airport.Coming soon: Alaska's largest, landmark lounge investmentAs Alaska grows its international footprint, the airline is also introducing a new, world-class lounge at Seattle–Tacoma International Airport, a key part of its broader investment in the global guest experience.When it opens in late 2027, the new global Alaska Lounge will become the largest airline lounge in Seattle and one of the largest in the country. Spanning more than 41,000 square feet with approximately 700 seats across two levels, the sophisticated design will feature showers, multiple premium bars, à la carte dining and chef-curated seasonal menus, unlike anything else in the Alaska Lounge network.The main level will welcome Alaska Lounge members, day-pass guests and eligible First Class guests. The upper level will be dedicated to international long-haul travelers, serving Suites and lie-flat guests as well as eligible Atmos Titanium members traveling internationally. Both floors will feature freshly prepared locally inspired food, Pacific Northwest beers and craft cocktails, and hand-crafted espresso beverages.Located in Seattle's newly refreshed C Concourse, the Alaska Lounge will offer expansive views of the Olympic Mountains and the airfield below. The project is part of Alaska's multimillion-dollar investment in its lounge network, which includes a new location in Portland opening this summer, along with the carrier's first lounge in San Diego and a new, expanded lounge in Honolulu, both slated for early 2028.A more connected global journeyThe lounge in Seattle builds on Alaska's previously announced international business class Suites experience on the airline's growing fleet of 787-9 Dreamliners. The Suites experience represents the beginning of Alaska's next era in long-haul travel, a thoughtfully designed journey from curb to cabin, with additional enhancements to be unveiled soon.Now flying to Incheon, London and Rome, the Suites experience will also debut on Seattle–Tokyo service this fall with the return of the 787 to the market. Featuring 34 international business class seats, guests traveling in the Suites enjoy a refined journey, including plush Filson-designed bedding and travel amenity kits with Salt & Stone products, multi-course dining, a customizable Salt & Straw dessert service and a regionally inspired meal before landing.Alaska's new exclusive check-in lobby for Suites and Atmos Titanium guests is now open in Seattle, allowing for a seamless start to their journey. The Seattle Suites lobby is an exclusive experience with a dedicated entrance to TSA and is extended to immediate family or up to two guests on the same reservation. Dedicated Suites and Titanium member check-in lanes are also rolling out across Alaska's key hubs soon, including Anchorage, Portland, San Francisco and Los Angeles, and internationally in Rome, Tokyo and Seoul, with London starting today and Reykjavík to follow.Guests traveling to and from Reykjavík, operated on a Boeing 737-8 MAX, will enjoy an elevated onboard experience. First Class guests receive plush Filson-designed blankets, along with pillows and a Filson travel amenity kit filled with Salt & Stone products. Guests in the Main Cabin are treated to a complimentary meal service, including a hot main, small salad and dessert, with vegetarian options available. Premium Class guests can also choose from Alaska's new Premium Snack Basket to complement their meal. The experience comes with a curated lineup of West Coast beverages, both non-alcoholic and alcoholic, such as the Cloud Cruiser IPA from Fremont Brewing of Seattle or Canoe Ridge Chardonnay from Walla Walla, WA.Alaska is currently installing its entire 737-8 MAX fleet with ultra-fast Wi-Fi so guests can stay connected on their way to Reykjavík, complimentary thanks to T-Mobile and powered by Starlink. Alaska recently became the first airline in the world to equip its entire regional fleet with Starlink; and together with Hawaiian Airlines, will become the first U.S. carrier to offer Starlink on 100% of its wide-body fleet this fall when installation of Starlink is complete on its Dreamliner fleet.Atmos Rewards members enjoy gate-to-gate connectivity, enabling streaming, browsing and messaging throughout the journey. Membership is free and allows guests to earn miles for future travel on Alaska and its oneworld partner airlines.With new service to Rome, London and Reykjavík, Alaska is bringing together expanded international service and a powerful combined network with Hawaiian Airlines. Together, these investments mark a new chapter in Alaska's global growth, designed to connect guests to more of the world with comfort and care – the Alaska way.About Alaska, Hawaiian and Horizon
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia, the Pacific and Europe. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska and Hawaiian are members of the oneworld alliance. Members of our Atmos Rewards loyalty program can earn and redeem points with oneworld airlines and our additional global partners that serve over 1,000 worldwide destinations. Learn more about what's happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK."FAQ:Does Alaska Airlines fly to Europe? Yes. Alaska Airlines now offers nonstop service from its main hub in Seattle to multiple European destinations, including London Heathrow, Rome and Reykjavík, Iceland. These routes are part of Alaska's growing international network and broader expansion into long-haul global travel. Together, with Hawaiian Airlines, Alaska also offers international service to destinations including Sydney, Tokyo and Seoul/Incheon, with additional global expansion planned.What time does the Alaska Airlines flight depart from Seattle to Heathrow Airport? From London?Alaska's nonstop, daily service to London departs Seattle at 9:40 p.m. and arrives at 3:05 p.m., allowing guests to settle in and take advantage of a full evening in the city. The return flight departs London Heathrow at 5 p.m., giving guests the opportunity to enjoy a full morning and afternoon before heading to the airport, and arrives in Seattle at 6:50 p.m., enabling a seamless return with same-day arrival.What is Alaska Airlines' international business class Suites experience?Alaska's international business class Suites experience is the airline's new premium long-haul offering available on its Boeing 787-9 Dreamliner fleet. The experience includes lie-flat seats, curated multi-course dining, premium bedding and amenity kits, elevated lounge access and personalized service designed to create a seamless journey from curb to cabin. The Suites experience represents the beginning of Alaska's next era in long-haul travel, a thoughtfully designed journey from curb to cabin, with additional enhancements to be unveiled soon.Will there be Wi-Fi on flights to London? Alaska plans to offer complimentary Wi-Fi thanks to T-Mobile, powered by Starlink, across its fleet — including its 787-9 Dreamliners later this fall — bringing ultra-fast reliable connectivity to long-haul international flights.Does Alaska Airlines offer premium economy on international flights? Today, guests can choose from a range of onboard experiences across Alaska's long-haul widebody aircraft, including business class Suites, Premium Class and Main Cabin options, with plans to introduce a premium economy cabin by 2028 to further enhance choice and comfort.What destinations can travelers connect to from London via oneworld airline partners?From London Heathrow, travelers can connect to dozens of destinations across Europe, the Middle East, Africa and beyond through oneworld partners, including British Airways, Iberia, Finnair, Qatar Airways and Aer Lingus. Popular connections include cities such as Paris, Madrid, Dublin, Doha (via partner connections), and key destinations across Africa and India, offering seamless global connectivity through Alaska's oneworld alliance.How does oneworld membership benefit guests flying to and from London on Alaska Airlines? From London Heathrow Airport, travelers can connect seamlessly to hundreds of destinations across Europe, the Middle East, Africa, Asia and beyond through oneworld partner airlines, with convenient onward service to cities such as Paris, Madrid, Dublin, Doha and destinations across Africa and India. Through Alaska's oneworld membership, eligible elite members receive reciprocal alliance benefits including priority services, mileage earning opportunities and access to select partner lounges worldwide. When traveling internationally, Alaska Lounge+ members can access participating partner lounges, while guests traveling in Alaska's international business class Suites and oneworld Sapphire and Emerald members receive lounge access regardless of cabin.Can passengers connect beyond Seattle to other U.S. cities? Seattle is Alaska Airlines' global gateway, providing convenient connections to more than 100 destinations across the U.S. and North America. From London, guests can easily connect to cities across the West Coast, as well as key destinations throughout the country, including Hawaii and Alaska.  Photo - https://mma.prnewswire.com/media/2983783/Alaska_Airlines_787_global_livery.jpg 
Photo - https://mma.prnewswire.com/media/2983784/ALASKA_SUITES.jpg
Photo - https://mma.prnewswire.com/media/2985357/Alaska_Airlines_Global_Lounge.jpg
Logo - https://mma.prnewswire.com/media/385847/Alaska_Airlines_Logo.jpg  View original content:https://www.prnewswire.co.uk/news-releases/alaska-airlines-advances-global-expansion-with-launch-of-new-european-routes-and-landmark-lounge-investment-302778965.html Original: Alaska Airlines advances global expansion with launch of new European routes and landmark lounge investment

Alaska Airlines advances global expansion with launch of new European routes and landmark lounge investmentMay 21, 2026 8:17 AM
PR Newswire (US) Alaska Airlines begins service to London today, marking a major milestone in the carrier's international expansion, with service to Reykjavík to follow on May 28, just weeks after launching nonstop service to Rome.Opening in late 2027, Alaska's landmark lounge at Seattle–Tacoma International Airport will be among the largest in the country, delivering a world-class, two-level experience designed for international growth and anchoring a multimillion-dollar investment across the airline's expanding lounge portfolio.SEATTLE, May 21, 2026 /PRNewswire/ -- Alaska Airlines today launched daily nonstop service between Seattle and London Heathrow, reinforcing its position as the fourth largest global airline in the U.S. and strengthening its international network. The year-round service marks Alaska's second European destination introduced this year and begins just ahead of the busy summer travel season. Last month, the airline launched its first-ever transatlantic route to Rome, and on May 28, it will begin nonstop service to Reykjavík, Iceland. "As we connect the West Coast to Europe in new ways, our focus is on delivering a meaningful experience that feels distinctly Alaska – warm, thoughtful and elevated at every touchpoint," said Andrew Harrison, chief commercial officer at Alaska Airlines. "For our guests in the U.S., we're opening more convenient access to Europe with the airline they know and love, and for our guests in Europe and beyond, we're bringing our signature West Coast hospitality to every step of the journey, reflecting the comfort and care we're known for."Alaska's daily service will operate out of London Heathrow's Terminal 3, offering U.S.-based guests a seamless way to reach one of the world's most iconic cities or enjoy convenient connections to additional destinations across Europe and beyond on oneworld member and partner airlines. The new route also opens the door for UK travelers to explore the Pacific Northwest and connect beyond Seattle through Alaska Airlines' extensive West Coast network, including the Hawaiian Islands.When traveling internationally, Alaska Lounge+ members enjoy access to select partner lounges worldwide, including the Admirals Club at London Heathrow, while guests in Alaska's international business class Suites and oneworld Sapphire and Emerald members can access partner lounges regardless of cabin."Every new route launched from Heathrow gives passengers and businesses more choice and stronger connections to the world," said Ross Baker, chief customer officer of London Heathrow Airport. "Alaska Airlines' new service to Seattle further strengthens our transatlantic network, opening up opportunities for travel and trade between the UK and the U.S. West Coast. Working closely with airline partners like Alaska is how we deliver the connectivity passengers and businesses want – and keep the UK competitive globally."Connecting these two cities with vibrant business communities will go beyond tech and finance workers. The cargo capacity enabled by this route will provide businesses in North America and the UK increased opportunities to move their goods across Alaska's extensive network. Whether it's seafood from Alaska and Hawaii or Northwest hops, the 787's capacity and Alaska Air Cargo's reputation for customer service will help strengthen the connection across the pond.On May 28, Alaska will launch nonstop, seasonal service to Reykjavík as its third European destination in its expanding global network. The daily route is timed to coincide with Iceland's peak summer season and will connect guests to one of the best viewing spots in the world for the August 2026 total solar eclipse.From Iceland, guests can easily connect to Alaska's many partner airlines to continue exploring Europe, including Icelandair, which offers more than 35 daily departures from the country's capital. And thanks to Alaska's partnership with Icelandair, guests traveling in First Class or as Atmos™ Rewards Gold, Platinum or Titanium elites will also have access to Icelandair's Saga Lounge at Keflavík International Airport.Coming soon: Alaska's largest, landmark lounge investmentAs Alaska grows its international footprint, the airline is also introducing a new, world-class lounge at Seattle–Tacoma International Airport, a key part of its broader investment in the global guest experience.When it opens in late 2027, the new global Alaska Lounge will become the largest airline lounge in Seattle and one of the largest in the country. Spanning more than 41,000 square feet with approximately 700 seats across two levels, the sophisticated design will feature showers, multiple premium bars, à la carte dining and chef-curated seasonal menus, unlike anything else in the Alaska Lounge network.The main level will welcome Alaska Lounge members, day-pass guests and eligible First Class guests. The upper level will be dedicated to international long-haul travelers, serving Suites and lie-flat guests as well as eligible Atmos Titanium members traveling internationally. Both floors will feature freshly prepared locally inspired food, Pacific Northwest beers and craft cocktails, and hand-crafted espresso beverages.Located in Seattle's newly refreshed C Concourse, the Alaska Lounge will offer expansive views of the Olympic Mountains and the airfield below. The project is part of Alaska's multimillion-dollar investment in its lounge network, which includes a new location in Portland opening this summer, along with the carrier's first lounge in San Diego and a new, expanded lounge in Honolulu, both slated for early 2028.A more connected global journeyThe lounge in Seattle builds on Alaska's previously announced international business class Suites experience on the airline's growing fleet of 787-9 Dreamliners. The Suites experience represents the beginning of Alaska's next era in long-haul travel, a thoughtfully designed journey from curb to cabin, with additional enhancements to be unveiled soon.Now flying to Incheon, London and Rome, the Suites experience will also debut on Seattle–Tokyo service this fall with the return of the 787 to the market. Featuring 34 international business class seats, guests traveling in the Suites enjoy a refined journey, including plush Filson-designed bedding and travel amenity kits with Salt & Stone products, multi-course dining, a customizable Salt & Straw dessert service and a regionally inspired meal before landing.Alaska's new exclusive check-in lobby for Suites and Atmos Titanium guests is now open in Seattle, allowing for a seamless start to their journey. The Seattle Suites lobby is an exclusive experience with a dedicated entrance to TSA and is extended to immediate family or up to two guests on the same reservation. Dedicated Suites and Titanium member check-in lanes are also rolling out across Alaska's key hubs soon, including Anchorage, Portland, San Francisco and Los Angeles, and internationally in Rome, Tokyo and Seoul, with London starting today and Reykjavík to follow.Guests traveling to and from Reykjavík, operated on a Boeing 737-8 MAX, will enjoy an elevated onboard experience. First Class guests receive plush Filson-designed blankets, along with pillows and a Filson travel amenity kit filled with Salt & Stone products. Guests in the Main Cabin are treated to a complimentary meal service, including a hot main, small salad and dessert, with vegetarian options available. Premium Class guests can also choose from Alaska's new Premium Snack Basket to complement their meal. The experience comes with a curated lineup of West Coast beverages, both non-alcoholic and alcoholic, such as the Cloud Cruiser IPA from Fremont Brewing of Seattle or Canoe Ridge Chardonnay from Walla Walla, WA.Alaska is currently installing its entire 737-8 MAX fleet with ultra-fast Wi-Fi so guests can stay connected on their way to Reykjavík, complimentary thanks to T-Mobile and powered by Starlink. Alaska recently became the first airline in the world to equip its entire regional fleet with Starlink; and together with Hawaiian Airlines, will become the first U.S. carrier to offer Starlink on 100% of its wide-body fleet this fall when installation of Starlink is complete on its Dreamliner fleet.Atmos Rewards members enjoy gate-to-gate connectivity, enabling streaming, browsing and messaging throughout the journey. Membership is free and allows guests to earn miles for future travel on Alaska and its oneworld partner airlines.With new service to Rome, London and Reykjavík, Alaska is bringing together expanded international service and a powerful combined network with Hawaiian Airlines. Together, these investments mark a new chapter in Alaska's global growth, designed to connect guests to more of the world with comfort and care – the Alaska way.About Alaska, Hawaiian and Horizon
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia, the Pacific and Europe. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska and Hawaiian are members of the oneworld alliance. Members of our Atmos Rewards loyalty program can earn and redeem points with oneworld airlines and our additional global partners that serve over 1,000 worldwide destinations. Learn more about what's happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK."FAQ:Does Alaska Airlines fly to Europe? Yes. Alaska Airlines now offers nonstop service from its main hub in Seattle to multiple European destinations, including London Heathrow, Rome and Reykjavík, Iceland. These routes are part of Alaska's growing international network and broader expansion into long-haul global travel. Together, with Hawaiian Airlines, Alaska also offers international service to destinations including Sydney, Tokyo and Seoul/Incheon, with additional global expansion planned.What time does the Alaska Airlines flight depart from Seattle to Heathrow Airport? From London?Alaska's nonstop, daily service to London departs Seattle at 9:40 p.m. and arrives at 3:05 p.m., allowing guests to settle in and take advantage of a full evening in the city. The return flight departs London Heathrow at 5 p.m., giving guests the opportunity to enjoy a full morning and afternoon before heading to the airport, and arrives in Seattle at 6:50 p.m., enabling a seamless return with same-day arrival.What is Alaska Airlines' international business class Suites experience?Alaska's international business class Suites experience is the airline's new premium long-haul offering available on its Boeing 787-9 Dreamliner fleet. The experience includes lie-flat seats, curated multi-course dining, premium bedding and amenity kits, elevated lounge access and personalized service designed to create a seamless journey from curb to cabin. The Suites experience represents the beginning of Alaska's next era in long-haul travel, a thoughtfully designed journey from curb to cabin, with additional enhancements to be unveiled soon.Will there be Wi-Fi on flights to London? Alaska plans to offer complimentary Wi-Fi thanks to T-Mobile, powered by Starlink, across its fleet — including its 787-9 Dreamliners later this fall — bringing ultra-fast reliable connectivity to long-haul international flights.Does Alaska Airlines offer premium economy on international flights? Today, guests can choose from a range of onboard experiences across Alaska's long-haul widebody aircraft, including business class Suites, Premium Class and Main Cabin options, with plans to introduce a premium economy cabin by 2028 to further enhance choice and comfort.What destinations can travelers connect to from London via oneworld airline partners?From London Heathrow, travelers can connect to dozens of destinations across Europe, the Middle East, Africa and beyond through oneworld partners, including British Airways, Iberia, Finnair, Qatar Airways and Aer Lingus. Popular connections include cities such as Paris, Madrid, Dublin, Doha (via partner connections), and key destinations across Africa and India, offering seamless global connectivity through Alaska's oneworld alliance.How does oneworld membership benefit guests flying to and from London on Alaska Airlines? From London Heathrow Airport, travelers can connect seamlessly to hundreds of destinations across Europe, the Middle East, Africa, Asia and beyond through oneworld partner airlines, with convenient onward service to cities such as Paris, Madrid, Dublin, Doha and destinations across Africa and India. Through Alaska's oneworld membership, eligible elite members receive reciprocal alliance benefits including priority services, mileage earning opportunities and access to select partner lounges worldwide. When traveling internationally, Alaska Lounge+ members can access participating partner lounges, while guests traveling in Alaska's international business class Suites and oneworld Sapphire and Emerald members receive lounge access regardless of cabin.Can passengers connect beyond Seattle to other U.S. cities? Seattle is Alaska Airlines' global gateway, providing convenient connections to more than 100 destinations across the U.S. and North America. From London, guests can easily connect to cities across the West Coast, as well as key destinations throughout the country, including Hawaii and Alaska.  View original content to download multimedia:https://www.prnewswire.com/news-releases/alaska-airlines-advances-global-expansion-with-launch-of-new-european-routes-and-landmark-lounge-investment-302778939.htmlSOURCE Alaska Airlines Original: Alaska Airlines advances global expansion with launch of new European routes and landmark lounge investment

Aloha! oneworld welcomes Hawaiian Airlines to allianceApril 23, 2026 11:00 AM
PR Newswire (US)

Hawaiian Airlines becomes oneworld's third US-based member airlineFurther strengthens alliance's network across the PacificFORT WORTH, Texas, April 23, 2026 /PRNewswire/ -- oneworld® has welcomed Hawaiian Airlines as its newest member airline, becoming the third US-based carrier alongside Alaska Airlines and American Airlines and adding Honolulu as a global hub.
With Hawaiian Airlines on board, oneworld's global network offers greater travel opportunities across the Hawaiian Islands and new destinations in the Pacific including Hilo, Hawai'i; Rarotonga, Cook Islands; Pago Pago, American Samoa; and Papeete, Tahiti."We are delighted to officially welcome Hawaiian Airlines into the oneworld family, further strengthening our alliance's footprint in the Pacific region and the United States," said Ole Orvér, CEO of oneworld. "Renowned for its award-winning service for almost 100 years, Hawaiian Airlines will make travel to the beautiful islands of Hawai'i more connected and rewarding for oneworld customers, delivering an elevated journey that brings the spirit of aloha to our alliance.""We are thrilled to join this extended 'ohana, or family of the world's best airlines," said Hawaiian Airlines CEO Diana Birkett Rakow. "oneworld brings significant global travel benefits to our guests, including Atmos Rewards loyalty members and Hawai'i residents. Our Hawaiian Airlines team members look forward to welcoming oneworld guests onboard from around the world, sharing their aloha and warm Hawaiian hospitality, and inspiring visitors to appreciate Hawai'i's culture, environment and people."Hawaiian Airlines guests will now enjoy access to almost 1,000 global destinations across the oneworld network, while the airline's top tier guests will gain access to oneworld Priority benefits including access to First Class check-in and lounges plus fast-track security lanes at selected airports, regardless of class of travel, and a network of nearly 700 premium airport lounges, including oneworld branded lounges in Amsterdam Schiphol Airport and the award-winning facility in Seoul's Incheon Airport.Bringing Hawai'i closerHawaiian Airlines operates about 230 daily flights to, from and within the Hawaiian Islands and welcomed more than 11 million passengers in 2025. Hawaiian Airlines connects the Pacific, linking the islands of Hawai'i with key destinations in Asia, North America and the South Pacific, including oneworld hubs in Los Angeles, New York–JFK, Seattle, Sydney and Tokyo.The airline serves every major Hawaiian island directly and operates an average of 140 daily inter-island flights. oneworld customers enjoy seamless connections throughout the archipelago to and from Europe, the Middle East, Australia, Asia and North America via its hubs in Honolulu, O'ahu, and Kahului, Maui.More rewardingThrough Atmos™ Rewards, the combined company's new loyalty programme, members can earn and redeem points across Alaska and Hawaiian airlines and oneworld's global network. Benefits for oneworld Emerald, Sapphire, and Ruby customers include reciprocal status recognition, earning status points, priority check-in and boarding and industry-best lounge access.About Alaska, Hawaiian and Horizon: Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia, the Pacific and Europe. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska and Hawaiian are members of the oneworld alliance. Members of our Atmos Rewards loyalty program can earn and redeem points with oneworld airlines and our additional global partners that serve over 1,000 worldwide destinations. Learn more about what's happening at Alaska and Hawaiian and news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as ALK.About oneworld:oneworld brings together 16 world-class airlines – Alaska Airlines, American Airlines, British Airways, Cathay Pacific, Fiji Airways, Finnair, Hawaiian Airlines, Iberia, Japan Airlines, Malaysia Airlines, Oman Air, Qantas, Qatar Airways, Royal Air Maroc, Royal Jordanian and SriLankan Airlines - and more than 20 of their affiliates. oneworld member airlines work together to consistently deliver a superior, seamless travel experience, with special rewards and privileges for its frequent flyers, including earning and redeeming miles and points across the entire alliance network, access to airport lounges, priority check in and boarding and extra baggage allowances and more. Learn more about the oneworld Alliance at oneworld.com. Follow us on Facebook, Instagram, X and LinkedIn.CONTACT: Katie Hulme, katie.hulme@oneworld.com   Photo - https://mma.prnewswire.com/media/2964257/HA_2.jpgPhoto - https://mma.prnewswire.com/media/2964258/HA_crew.jpgLogo - https://mma.prnewswire.com/media/2653164/oneworld_Logo.jpg



View original content:https://www.prnewswire.co.uk/news-releases/aloha-oneworld-welcomes-hawaiian-airlines-to-alliance-302751836.html

Original: Aloha! oneworld welcomes Hawaiian Airlines to alliance

Hawaiian Airlines joins oneworld alliance, connecting Hawai'i to the worldApril 23, 2026 11:00 AM
PR Newswire (US)

Membership connects Hawai'i to nearly 1,000 global destinations across more than 170 countries, making travel easier for visitors and residentsAtmos™ Rewards members can earn and redeem points on all oneworld® airlines, book flights through multiple platforms and enjoy elite status recognition and priority servicesMembers of oneworld alliance carriers' loyalty programs can earn and redeem points and have their elite status recognized on all Hawaiian Airlines flights starting todayHawaiian's oneworld entry complements Alaska Airlines' 2021 alliance membership, enhancing Alaska Air Group's global reach and supporting Hawai'i's tourism industryHONOLULU, April 23, 2026 /PRNewswire/ -- Hawaiian Airlines today became the newest member of the oneworld® alliance, connecting Hawai'i to more of the world with the largest network of flights to, from and within the Hawaiian Islands. Hawaiian's oneworld membership, the 96-year carrier's first entry into a major alliance, makes it easier than ever for travelers worldwide to visit Hawai'i – a premier global leisure destination – and experience the airline's award-winning hospitality the moment they step onboard.







Hawaiian Airlines guests who are members of Atmos™ Rewards, the loyalty program of the combined Hawaiian and Alaska airlines, can earn and redeem points, and enjoy elite status, when traveling on any of the 14 other oneworld airlines that serve nearly 1,000 global destinations across more than 170 countries throughout the Asia-Pacific region, the U.S. continent, Europe and beyond. Members of oneworld alliance airlines' loyalty programs can earn and redeem points and have their elite status recognized on all Hawaiian Airlines flights starting today."A warm aloha to our new oneworld ?ohana, or family, of the world's leading global airlines, including exceptional flag carriers that, much like Hawaiian, share the beauty and culture of our home with our guests from around the world," said Hawaiian Airlines CEO Diana Birkett Rakow. "We are excited to give Hawai'i residents and all of our Atmos Rewards members access to exciting destinations around the world – from Honolulu to Hong Kong, Maui to Melbourne and Lihu'e to London, and to welcome new oneworld guests with our genuine Hawaiian hospitality while inspiring visitors to appreciate Hawai'i's people, culture, and natural environment."Hawaiian Airlines, which offers about 230 daily flights to, from and within the Hawaiian Islands and welcomed more than 11 million passengers in 2025, links the Hawaiian Islands with key destinations in Asia, North America and the South Pacific, including oneworld hubs in Los Angeles, New York–JFK, Seattle, Sydney and Tokyo."We are delighted to officially welcome Hawaiian Airlines into the oneworld family, further strengthening our alliance's footprint in the Pacific region and the United States," said Ole Orvér, CEO of oneworld. "Renowned for its award-winning hospitality for almost 100 years, Hawaiian Airlines will make travel to the beautiful islands of Hawai'i more connected and rewarding for oneworld customers, delivering an elevated journey that brings the spirit of aloha to our alliance."Enhanced benefits for Atmos Rewards membersWith Hawaiian's oneworld membership, Atmos Rewards members will enjoy a consistent and elevated travel experience across alliance airlines. Key benefits include:Earning and redeeming points and status points when flying on oneworld member airlines.Booking flights on oneworld airlines directly at hawaiianairlines.com, alaskaair.com or the single Alaska Hawaiian app.Atmos Rewards elite members receive equivalent oneworld status (Ruby, Sapphire, or Emerald) and access to nearly 700 premium lounges, including oneworld branded lounges in Amsterdam Schiphol Airport and Seoul's Incheon Airport.Extra checked bag allowance and priority baggage handling for Sapphire and Emerald members when flying oneworld airlines.Priority check-in, preferred and pre-reserved seating, priority boarding and more.Fast Track security access at select airports for eligible elites.Later this year, Hawaiian Airlines will celebrate its alliance membership by introducing a special oneworld livery on an Airbus A330 wide-body aircraft.Strengthening the Hawaiian-Alaska combinationHawaiian's entry into oneworld marks a major milestone in its combination with Alaska Airlines – which joined the alliance in 2021 – as part of Alaska Air Group's Alaska Accelerate strategic plan to connect guests to the world with a remarkable travel experience rooted in safety, care and performance. Together, the two carriers strengthen Alaska's position as the fourth-largest U.S. global airline, enhance competition in the U.S. airline industry, and offer travelers greater choice, reach and value including through the airlines' award-winning combined loyalty program, Atmos Rewards.The alliance will also deliver broader economic benefits to Hawai'i. With increased global connectivity and the opportunity for oneworld members to earn benefits and be recognized on both Hawaiian Airlines and Alaska Airlines, the carriers will continue to welcome thoughtful travelers to the islands — supporting the state's tourism industry and local economy."Strengthening global air access helps us share Hawai'i with more places around the world, while welcoming visitors in ways that respect our communities, culture and natural resources," said Caroline Anderson, interim president and CEO of the Hawai'i Tourism Authority. "Hawaiian Airlines' entry into the oneworld alliance expands connectivity to key markets, makes travel more seamless for residents and visitors, and supports high-value visitation that sustains local jobs and businesses across the islands."Together, Alaska Airlines and Hawaiian Airlines are also a cornerstone investor in the oneworld Breakthrough Energy Ventures fund, which is focused on identifying and scaling innovative new sustainable aviation fuel technologies.About Alaska, Hawaiian and Horizon Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia, the Pacific and Europe. Guests can book travel at?alaskaair.com and?hawaiianairlines.com. Alaska and Hawaiian are members of the oneworld alliance. Members of our Atmos Rewards loyalty program can earn and redeem points with oneworld airlines and our additional global partners that serve over 1,000 worldwide destinations. Learn more about what's happening at Alaska and Hawaiian at news.alaskaair.com.?Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK." 



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Original: Hawaiian Airlines joins oneworld alliance, connecting Hawai'i to the world

Alaska Airlines, Hawaiian Airlines transition to shared passenger service system to deliver a more seamless guest experienceApril 22, 2026 6:00 PM
PR Newswire (US)

The unified passenger service system will enable smoother booking and travel while unlocking the benefits of Atmos™ Rewards and a growing global networkGuests can manage trips via the single Alaska Hawaiian app featuring improved performance and self-service optionsHONOLULU, April 22, 2026 /PRNewswire/ -- Hawaiian Airlines today transitioned to the same Sabre passenger service system (PSS) used by Alaska Airlines, a significant integration milestone that provides guests flying with Alaska Airlines and Hawaiian Airlines a more seamless and consistent travel experience from booking to boarding across a growing global network.







The combined company's shared PSS serves as the central reservation technology that connects the digital tools and programs used by guests and employees; from websites, mobile app, Atmos™ Rewards and Huaka'i by Hawaiian loyalty programs, to airport kiosks and reservation records."We're doing something that no other U.S. airline has done before: Operating multiple brands on a single platform, and giving guests a smoother experience when they fly with Alaska and Hawaiian around the world," said Alaska Air Group CEO Ben Minicucci. "Credit to our teams who have worked for more than a year on this milestone that removes friction and unlocks the full strength of our combination moving forward."One App for All Your TravelsBeginning today, guests can manage their entire journey via a single Alaska Hawaiian mobile app, with the option to select either an Alaska Airlines or Hawaiian Airlines theme for the app's look and feel. The combined app offers better performance and simplified trip management, a single record locator for travel on either brand, as well as convenient self-service features, including:Canceling or changing a flight, including switching to an earlier or later flight on the same day.Using Apple Pay.Adding a lap child on domestic flights.Sharing a boarding pass.Using cash or points to book flights on over 30 airline partners, including oneworld alliance members, via the combined app, on alaskaair.com or hawaiianairlines.com.Pre-ordering First Class meals on Hawaiian Airlines, starting in May.Enrolling in TSA Touchless ID with Atmos Rewards membership and a known traveler number (KTN) and valid passport to gain access to expedited security lines at select airports.One Flight Code, Two Distinct BrandsWhile Alaska and Hawaiian are maintaining their unique brand experiences, all flights now carry the "AS" code assigned by the International Air Transport Association (IATA).Travelers will continue to be able to clearly select and book Hawaiian Airlines flights – now denoted as Operated by Alaska as Hawaiian Airlines – and enjoy Hawaiian's authentic ho'okipa (hospitality). Hawaiian's iconic Pualani will remain prominently displayed on digital channels and on airport signage, lobbies, gates and most information displays. Gate and onboard announcements will continue to welcome guests to their Alaska Airlines or Hawaiian Airlines flight, depending on the brand and experience they are flying. The company is working closely with travel agencies to ensure accurate branding across their platforms.Improved Airport ExperienceIn bringing its operations together, Hawaiian and Alaska are now welcoming guests in shared airport lobbies to simplify the check-in process in major cities including Las Vegas, Los Angeles, New York-JFK, Phoenix, Portland, Sacramento, San Francisco, San Jose and, starting tomorrow, Seattle.Airport signage is being updated to reflect combined operations, with Hawaiian or Alaska branding taking prominence depending on the location.Hawaiian has also joined Alaska in switching to mobile and web-only check-in while equipping lobbies with modern self-service bag tag kiosks to simplify the airport experience and eliminate waste from printed boarding passes.Boarding Process and Onboard EnhancementsHawaiian Airlines today adopted Alaska's A-F alphabetical boarding group system for a more consistent experience on both airlines, while prioritizing boarding for elite guests along with those who need additional assistance, families with children, and active military. Guests can track boarding and flight times, and updated terminal and gate information via the combined mobile app.Once onboard, guests flying with Hawaiian Airlines will continue to experience the sights, sounds and flavors of Hawai'i, reflected in the genuine ho'okipa, or hospitality of inflight team members, island-inspired meals by Hawai'i chefs, local products and music. As a new benefit, starting today, guests flying in Premium Class (formerly Extra Comfort), along with Atmos Gold, Platinum and Titanium members will all enjoy complimentary alcohol on Hawaiian Airlines transpacific flights.The transition to a unified PSS marks a key milestone in Alaska Air Group's Alaska Accelerate strategic plan to deliver on the combined airline's vision of connecting guests to the world with a remarkable travel experience rooted in safety, care and performance.Today, guests have access to an expanding network of destinations across the Asia-Pacific region, the Hawaiian Islands, throughout North America, Europe, and globally via the oneworld alliance. The combined company's Atmos Rewards loyalty program - recently voted No. 1 in the U.S. airline industry by WalletHub - offers members unmatched flexibility to earn and redeem points, achieve status faster, and enjoy generous rewards and benefits.For more information on investments in the Hawaiian Airlines experience and the ongoing combination with Alaska Airlines, please visit https://www.hawaiianairlines.com/content/hawaiian-is-here-to-stay.About Alaska, Hawaiian and Horizon Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia, the Pacific and Europe. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska and Hawaiian are members of the oneworld alliance. Members of our Atmos™ Rewards loyalty program can earn and redeem points with oneworld airlines and our additional global partners that serve over 1,000 worldwide destinations. Learn more about what's happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK." 



View original content to download multimedia:https://www.prnewswire.com/news-releases/alaska-airlines-hawaiian-airlines-transition-to-shared-passenger-service-system-to-deliver-a-more-seamless-guest-experience-302750908.htmlSOURCE Alaska Airlines

Original: Alaska Airlines, Hawaiian Airlines transition to shared passenger service system to deliver a more seamless guest experience

Alaska Air Group reports first quarter 2026 resultsApril 20, 2026 6:53 PM
PR Newswire (US)

Led the industry in on-time performance in the first quarter
Extended Bank of America partnership, delivering improved economics and capabilities for our Atmos™ Rewards program
Premium revenue increased 8% year-over-year and over 90% of premium fleet retrofits completed ahead of peak summer travel seasonSEATTLE, April 20, 2026 /PRNewswire/ -- Alaska Air Group (NYSE: ALK) today reported financial results for the first quarter ending March 31, 2026.







"Even in a volatile quarter, we're seeing clear evidence that our long-term Alaska Accelerate plan is working," said CEO Ben Minicucci. "We're leading the industry in on-time performance, achieving a significant integration milestone with a single reservation system, generating incredible loyalty growth with Atmos Rewards and driving strong international demand as we launch service to Europe. I'm confident in our people, our plan, and our future."Quarter in Review:Air Group reported first quarter Generally Accepted Accounting Principles (GAAP) pretax margin of (9.6)% and GAAP net loss of $193 million, or $1.69 per share. Our first quarter adjusted pretax margin was (8.6)% and our adjusted net loss was $192 million, or $1.68 per share.Q1 2026 Results
Prior Expectation
Actual Results Capacity (ASMs) % change versus 2025
Up ~2%
Up 1.7%RASM % change versus 2025
n/a
Up 3.5%CASMex % change versus 2025
n/a
Up 6.3%Adjusted loss per share
($2.00) to ($1.50)
$(1.68)Air Group began the year with solid operating momentum, though first quarter 2026 results were impacted by sharply higher fuel prices and localized demand disruptions as a result of historic rainstorms in Hawai?i and civil unrest in Puerto Vallarta ahead of the peak spring break travel season. These markets represent approximately 30% of Air Group capacity. Despite these headwinds, demand remained resilient and the company continued to execute against integration priorities and Alaska Accelerate initiatives.First quarter revenue totaled approximately $3.3 billion, with unit revenue up 3.5% year-over-year despite a nearly 1 point headwind from Hawai?i and Puerto Vallarta. Premium demand continued to outperform as fleet retrofits and Starlink installations progressed. Managed corporate travel increased 19% year-over-year, supported by an expanding global network. Our international long-haul expansion continues to perform strongly with Seattle-Tokyo reaching profitability less than one year after launch and load factors exceeding 90% on both Seattle-Tokyo and Seattle-Seoul routes.Atmos Rewards membership and co-brand credit card remuneration both grew double digits year-over-year, with particularly strong momentum in Hawai?i. Further, our new long-term extension and expansion of our co-brand partnership with Bank of America improves economics and will drive incremental growth in cash remuneration for Air Group in 2026 and beyond.Unit costs increased 6.3% year-over-year, in-line with expectations, reflecting the final quarter of normalization for Alaska's 2025 flight attendant contract, as well as temporary impacts from weather-related disruptions. The quarter also delivered progress in core cost performance, including improvements in aircraft utilization, productivity, and maintenance execution, while returning to industry-leading operational reliability.  First quarter fuel costs increased materially due to elevated crude and refining prices, averaging $2.98 for the period. Excluding higher fuel costs and the one-time disruptions in Hawai?i and Puerto Vallarta, results would have exceeded the midpoint of original first quarter expectations.Second Quarter Forecast Information:For full year 2026, our visibility to earnings is limited due primarily to ongoing fuel price volatility. Until conditions stabilize and we have better sight to earnings beyond the current quarter, we have suspended full-year guidance. Similarly, for the second quarter, the range of potential financial outcomes remains wide and difficult to predict, as recent geopolitical factors have resulted in sharp and unpredictable changes in fuel prices. As a result, we're providing detailed assumptions on unit revenue and unit costs, in lieu of our traditional EPS guidance range.Second quarter capacity is expected to be up approximately 1% year-over-year, down nearly a point from original expectations, reflecting proactive trimming of capacity in May and June. Second quarter unit revenues are trending to be up high single digits year-over-year, with a path to increasing 10% year-over-year, assuming demand strength and yield trends sustain the rest of the period. This expectation is despite a 2-point unit revenue headwind from storms in Hawai'i that have impacted near term demand.Second quarter year-over-year unit cost performance is expected to be approximately 1.5 points higher than the first quarter, driven by close-in capacity reductions and several transitory factors. These include crew training costs associated with the ramp-up of international widebody flying, a year-over-year headwind from aircraft sale gains in the second quarter of 2025, and current year planned employee recognition expense tied to achieving a single passenger service system - an important integration milestone. Unit costs are expected to inflect downward in the second half of the year to low single-digit growth.Fuel remains the largest source of near-term uncertainty. April fuel is expected to be approximately $4.75 per gallon, and we expect the quarter to average approximately $4.50 based on the forward curve today. This assumption adds approximately $600 million of expense to the second quarter, equivalent to an earnings per share headwind of $3.60. We expect to consume approximately 297 million gallons of fuel in the quarter based on our current capacity plan.Our assumed tax rate is 32%, though this could change dependent on the full year outlook as we exit the quarter. Any tax accrual changes are not expected to have cash flow impacts, as we do not expect to incur cash taxes in the near term. Taken together, the revenue, cost, and fuel assumptions result in an adjusted loss per share estimate of approximately ($1.00). Absent the fuel price spike, we would have guided to a solidly profitable quarter.Despite the challenging near-term backdrop, Air Group continues to operate from a position of strength, supported by a healthy balance sheet, strong liquidity, approximately $20 billion in unencumbered assets, and disciplined capital allocation. Our continued focus on Alaska Accelerate initiatives to build scale, relevance and loyalty position us well to build a higher-quality, more durable revenue mix, while maintaining focus on cost discipline and operational excellence.Financial Results:Generated $421 million of operating cash flow in the first quarter.Repurchased 4.7 million shares of common stock for $203 million in the first quarter, with year-to-date repurchases totaling $250 million as of April 20, 2026.Had approximately $20 billion of unencumbered assets, including 124 aircraft and our loyalty program, at March 31, 2026.Made $340 million in total debt payments, including $113 million in prepayments in the first quarter.Ended the quarter with a debt-to-capitalization ratio of 61%, and trailing twelve months adjusted net leverage of 3.3x.In April, the Company exercised the accordion feature of its revolving credit facility, increasing total available commitments under the agreement from $850 million to $1.1 billion and increasing total liquidity to $2.9 billion.Operational Updates:Led the industry in on-time performance in the first quarter.First airline to install Starlink high-speed Wi-Fi on full Regional fleet, with the first equipped Mainline aircraft now in service and fleetwide completion expected by the end of 2027.Completed more than 90% of Boeing 737 cabin retrofits, with full completion expected by this summer.Alaska, Hawaiian, and Horizon maintenance teams earned the FAA's Diamond Award of Excellence, recognizing industry-leading teamwork and dedication to aviation safety, marking 25 years for Alaska and Horizon, and 5 years for Hawaiian.Commercial Updates:Premium revenue increased 8% year-over-year.Loyalty program cash remuneration increased 12% year-over-year.Managed corporate revenue increased 19% year-over-year.Our Seattle-Tokyo route reached profitability in March with load factors exceeding 90%, less than one year after its launch.Launched Alaska's new International Business Class on 787-9 aircraft with enclosed suites, elevated dining, and upgraded amenities, alongside refreshed Premium and Main Cabin offerings and planned Starlink connectivity.Launched a single Alaska-Hawaiian mobile app, simplifying booking, check-in, and day-of-travel management as part of the transition to a single passenger service system.Other Highlights:Announced the election of Lindsay-Rae McIntyre as Chief People Officer of Alaska Airlines, Inc. effective April 1, 2026.Supported the Hawai?i Community Foundation – Stronger Hawai?i Fund and the Hawaiian Council – Kako'o O'ahu to aid with immediate and long-term relief efforts related to the historic floods in Hawai?i.Atmos™ Rewards received multiple industry accolades, including Best Innovation in Airline Loyalty and Best New Personal Credit Card from The Points Guy, Best Airline Rewards Program of 2026 from NerdWallet, and Best Frequent Flyer Program of 2026 from WalletHub.Named to Glassdoor's 2026 list of Best Places to Work, highlighting our people-first, inclusive culture, career-growth pathways, and benefits.Named to TIME Magazine's 2026 list of America's most iconic companies.A conference call regarding the first quarter results will be streamed online at 11:30 a.m. EDT/ 8:30 a.m. PDT on April 21, 2026. It can be accessed at www.alaskaair.com/investors. For those unable to listen to the live broadcast, a replay will be available after the conclusion of the call.References in this update to "Air Group," "Company," "we," "us," and "our" refer to Alaska Air Group, Inc. and its subsidiaries, unless otherwise specified.This news release may contain forward-looking statements subject to the safe harbor protection provided by Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and the Private Securities Litigation Reform Act of 1995. These statements relate to future events and involve known and unknown risks and uncertainties that may cause actual outcomes to be materially different from those indicated by our forward-looking statements, assumptions or beliefs. For a discussion of risks and uncertainties that may cause our forward-looking statements to differ materially, see Item 1A of the Company's Annual Report on Form 10-K for the year ended December 31, 2025. Some of these risks include competition, labor costs, relations and availability, general economic conditions, increases in operating costs including fuel, uncertainties regarding the ability to successfully integrate operations following the acquisition of Hawaiian Holdings, Inc. and the ability to realize anticipated cost savings, synergies, or growth from the acquisition, inability to meet cost reduction and other strategic goals, seasonal fluctuations in demand and financial results, supply chain risks, events that negatively impact aviation safety and security, cybersecurity risks, and changes in laws and regulations that impact our business. All of the forward-looking statements are qualified in their entirety by reference to the risk factors discussed in our most recent Form 10-K and in our subsequent SEC filings. We operate in a continually changing business environment, and new risk factors emerge from time to time. Management cannot predict such new risk factors, nor can it assess the impact, if any, of such new risk factors on our business or events described in any forward-looking statements. We expressly disclaim any obligation to publicly update or revise any forward-looking statements made today to conform them to actual results. Over time, our actual results, performance or achievements may differ from the anticipated results, performance or achievements that are expressed or implied by our forward-looking statements, assumptions or beliefs and such differences might be significant and materially adverse.Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We'll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what's happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK."CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (unaudited)Alaska Air Group, Inc.

Three Months Ended March 31,(in millions, except per share amounts)2026
2025
ChangeOperating Revenue




Passenger revenue$    2,920
$    2,808
4 %Loyalty program other revenue227
207
10 %Cargo and other revenue153
122
25 %Total Operating Revenue3,300
3,137
5 %





Operating Expenses




Wages and benefits1,242
1,127
10 %Variable incentive pay30
62
(52) %Aircraft fuel796
681
17 %Aircraft maintenance216
220
(2) %Aircraft rent61
62
(2) %Landing fees and other rentals291
242
20 %Contracted services151
145
4 %Selling expenses99
100
(1) %Depreciation and amortization204
194
5 %Food and beverage service95
85
12 %Third-party regional carrier expense56
64
(13) %Other303
261
16 %Special items - operating35
91
(62) %Total Operating Expenses3,579
3,334
7 %Operating Loss(279)
(197)
(42) %





Non-operating Income (Expense)




Interest income19
26
(27) %Interest expense(76)
(66)
15 %Interest capitalized10
12
(17) %Other - net9
(8)
213 %Total Non-operating Expense(38)
(36)
6 %Loss Before Income Tax(317)
(233)

Income tax benefit(124)
(67)

Net Loss$      (193)
$      (166)







Basic Loss Per Share$     (1.69)
$     (1.35)

Diluted Loss Per Share$     (1.69)
$     (1.35)

Weighted Average Shares Outstanding used for computation:




Basic114.294
123.134

Diluted114.294
123.134

CONDENSED CONSOLIDATED BALANCE SHEETS (unaudited)Alaska Air Group, Inc.
(in millions, except share amounts)March 31,
2026
December
31, 2025ASSETS


Cash and cash equivalents$         451
$         627Restricted cash27
28Marketable securities1,317
1,496Receivables - net630
565Inventories and supplies - net232
203Prepaid expenses281
278Other current assets79
69Total Current Assets3,017
3,266Property and equipment - net of accumulated depreciation and amortization of $5,080 and $4,94512,015
11,857Operating lease assets1,300
1,268Goodwill2,723
2,723Intangible assets - net of accumulated amortization of $88 and $74801
815Other noncurrent assets442
432Total Noncurrent Assets17,281
17,095Total Assets$    20,298
$    20,361LIABILITIES AND SHAREHOLDERS' EQUITY


Accounts payable$         409
$         324Accrued wages, vacation and payroll taxes657
881Air traffic liability2,378
1,689Other accrued liabilities1,121
1,055Deferred revenue1,781
1,722Current portion of long-term debt and finance leases498
721Current portion of operating lease liabilities212
197Total Current Liabilities7,056
6,589Long-term debt and finance leases, net of current portion4,822
4,834Operating lease liabilities, net of current portion1,136
1,141Deferred income taxes879
1,004Deferred revenue1,700
1,711Obligation for pension and post-retirement medical benefits360
369Other liabilities614
595Total Noncurrent Liabilities9,511
9,654Shareholders' Equity


Preferred stock, $0.01 par value, Authorized: 5,000,000 shares, none issued or outstanding—
—Common stock, $0.01 par value, Authorized: 400,000,000 shares, Issued: 2026 - 145,631,281
shares; 2025 - 145,115,659 shares, Outstanding: 2026 - 111,359,830 shares; 2025 - 115,530,889
shares1
1Capital in excess of par value973
961Treasury stock (common), at cost: 2026 - 34,271,451 shares; 2025 - 29,584,770 shares(1,904)
(1,701)Accumulated other comprehensive loss(176)
(173)Retained earnings4,837
5,030Total Shareholders' Equity3,731
4,118Total Liabilities and Shareholders' Equity$    20,298
$    20,361SUMMARY CASH FLOW (unaudited)

Alaska Air Group, Inc.


(in millions)Three Months Ended March 31,
2026
2025Cash Flows from Operating Activities:


Net Loss$               (193)
$               (166)Adjustments to reconcile net loss to net cash provided by operating activities229
266Changes in working capital385
359Net cash provided by operating activities421
459



Cash Flows from Investing Activities:


Property and equipment additions(338)
(238)Other investing activities169
(143)Net cash used in investing activities(169)
(381)



Cash Flows from Financing Activities:(428)
(236)



Net decrease in cash and cash equivalents(176)
(158)Cash, cash equivalents, and restricted cash at beginning of period684
1,257Cash, cash equivalents, and restricted cash at end of the period$                 508
$              1,099



Reconciliation of cash, cash equivalents, and restricted cash:


Cash and cash equivalents$                 451
$              1,044Restricted cash27
28Restricted cash included in Other noncurrent assets30
27Total cash, cash equivalents, and restricted cash at end of the period$                 508
$              1,099OPERATING STATISTICS (unaudited)A manual recalculation of certain figures using rounded amounts may not agree directly to the actual figures presented in the
table below.
Three Months Ended March 31,
2026
2025
ChangeConsolidated Operating Statistics:(a)




Revenue passengers (000)13,332
13,159
1.3 %RPMs (000,000) "traffic"17,300
17,257
0.2 %ASMs (000,000) "capacity"21,570
21,219
1.7 %Load factor80.2 %
81.3 %
(1.1) ptsYield16.88¢
16.28¢
3.7 %PRASM13.54¢
13.24¢
2.3 %RASM15.30¢
14.79¢
3.5 %CASMex(b)12.37¢
11.64¢
6.3 %Fuel cost per gallon(c)$2.98
$2.61
14.2 %Fuel gallons (000,000)(c)267
262
1.9 %ASMs per gallon80.7
80.9
(0.2) %Departures (000)125.5
123.8
1.4 %Average full-time equivalent employees (FTEs)31,465
29,773
5.7 %Operating fleet(d)413
399
14 a/c(a)Except for FTEs, data includes activity under a capacity purchase agreement with a third-party regional carrier.(b)See a reconciliation of this non-GAAP measure and Note A for a discussion of the importance of this measure to investors in the accompanying pages.(c)Excludes operations under the Air Transportation Services Agreement (ATSA) with Amazon.(d)Includes owned and leased aircraft as well as aircraft operated under a capacity purchase agreement with a third-party regional carrier.GAAP TO NON-GAAP RECONCILIATIONS (unaudited)
Alaska Air Group, Inc.We are providing reconciliations of reported non-GAAP financial measures to their most directly comparable financial measures reported on a GAAP basis. Amounts in the tables below are rounded to the nearest million. As a result, a manual recalculation of certain figures using these rounded amounts may not agree directly to the amounts presented. These reconciliations include adjustments intended to improve comparability and provide a clearer view of the Company's core operating performance.Losses (gains) on foreign debt and other primarily reflect unrealized and realized gains or losses resulting from changes in foreign currency exchange rates on certain debt. In 2025, these expenses also included mark-to-market fuel hedge adjustments.Special items - operating primarily relate to costs associated with the integration of Hawaiian Airlines, including employee-related costs, technology costs, and other merger-related expenses. In 2025, these expenses also included costs related to changes in Alaska flight attendants' sick leave benefits pursuant to a collective bargaining agreement ratified in that year.Pretax Income (Loss), Net Income (Loss), and Earnings (Loss) per Share, adjusted
Three Months Ended March 31, 2026(in millions, except per share amounts)Loss Before
Income Tax
Income Tax
Net Loss
Per ShareGAAP$      (317)
$        (124)
$        (193)
$         (1.69)Adjusted for:






Gains on foreign debt and other(3)





Special items - operating35





Total adjustments$         32
$           31
$             1
$          0.01Adjusted$      (285)
$          (93)
$        (192)
$         (1.68)







GAAP pretax margin(9.6) %





Adjusted pretax margin(8.6) %







Three Months Ended March 31, 2025(in millions, except per share amounts)Loss Before
Income Tax
Income Tax
Net Loss
Per ShareGAAP$      (233)
$          (67)
$        (166)
$         (1.35)Adjusted for:






Losses on foreign debt and other2





Special items - operating91





Total adjustments$         93
$           22
$           71
$          0.58Adjusted$      (140)
$          (45)
$          (95)
$         (0.77)







GAAP pretax margin(7.4) %





Adjusted pretax margin(4.5) %





CASMex Reconciliation
Three Months Ended March 31,(in millions, except unit metrics)2026
2025Total operating expenses$         3,579
$         3,334Less the following components:


Aircraft fuel796
681Freighter costs52
41Performance-based pay29
52Special items - operating35
91Adjusted operating expenses$         2,667
$         2,469



ASMs21,570
21,219CASMex          12.37¢ 
          11.64¢ Adjusted Capital Expenditures Reconciliation
Three Months Ended March 31,(in millions)2026
2025Aircraft and aircraft purchase deposits$            249
$            142Other flight equipment59
54Other property and equipment30
42Capital expenditures338
238Adjusted for:


Property and equipment acquired through the issuance of debt—
23Proceeds from sales of aircraft and other equipment(3)
(3)Adjusted capital expenditures$            335
$            258Debt-to-capitalization, including leases(in millions)March 31, 2026
December 31, 2025Long-term debt and finance leases, net of current portion$                 4,822
$                  4,834Operating lease liabilities, net of current portion1,136
1,141Adjusted debt, net of current portion5,958
5,975Shareholders' equity3,731
4,118Total Invested Capital$                 9,689
$                10,093



Debt-to-capitalization ratio, including leases61 %
59 %Adjusted net debt to earnings before interest, taxes, depreciation, amortization, fixed portion of operating lease expense,
and special items(in millions)March 31, 2026
December 31, 2025Long-term debt and finance leases$                    5,320
$                    5,555Operating lease liabilities1,348
1,338Adjusted debt6,668
6,893Less: Total unrestricted cash and marketable securities1,768
2,123Adjusted net debt$                    4,900
$                    4,770



(in millions)Twelve Months Ended
March 31, 2026
Twelve Months Ended
December 31, 2025Operating Income(a)$                      221
$                      303Adjusted for:


Special items - operating194
250Gains on foreign debt and other(8)
(3)Depreciation and amortization805
795Fixed portion of operating lease expense278
279EBITDAR$                    1,490
$                    1,624



Adjusted net debt to EBITDAR3.3x
2.9x(a)Operating income can be reconciled using the trailing twelve month operating income as filed quarterly with the SEC.Note A: Pursuant to Regulation G, we provide reconciliations of reported non-GAAP financial measures to the most directly comparable GAAP financial measures. We believe these non-GAAP measures provide meaningful supplemental information to investors for the following reasons:By excluding certain costs from our unit metrics, we believe that we have better visibility into our underlying operating results. The airline industry is highly competitive and characterized by significant fixed costs, so relatively small changes in operating costs can have a meaningful impact on results. Because U.S. carriers are generally similarly affected by changes in jet fuel prices over the long run, we believe it is important for management and investors to focus on company-specific cost drivers that are more controllable by management. We also adjust for costs related to our freighter aircraft operations, including costs incurred under the ATSA with Amazon, to enhance comparability with carriers that do not operate freighter aircraft. Certain special charges are excluded as they are unusual or nonrecurring in nature, providing a more meaningful assessment of ongoing cost performance.CASMex is a key measure used by management and the Air Group Board of Directors to evaluate cost performance. It is also commonly used by industry analysts to compare airlines. In 2026, Air Group revised its CASMex definition to exclude Performance-Based Pay (PBP) expense. We believe this revision provides a more meaningful view of core operating cost performance and enhances comparability with other carriers.Adjusted pretax income is an important metric used in the Company's employee incentive plan, which covers the majority of Air Group employees.Adjusted capital expenditures includes certain amounts that are not classified as investing cash outflows within our consolidated statements of cash flows, but are viewed by management and other stakeholders as significant long-term investments in the business. We believe these adjustments provide a more complete view of our capital expenditures during the year.Liquidity and leverage measures, including debt-to-capitalization and adjusted net debt to EBITDAR, are presented to provide insight into the Company's financial position and flexibility. In 2026, we made adjustments to the calculation of these metrics to enhance comparability with our peers. The debt-to-capitalization ratio now excludes the current portion of operating and finance lease liabilities, with prior periods recast for consistency. Additionally, EBITDAR was adjusted to reflect the fixed portion of operating leases rather than total aircraft rent to better reflect performance, with prior periods recast accordingly.Disclosure of the individual impact of certain items allows investors to evaluate performance both with and without these items. We believe this information is useful because such items may not be indicative of future performance, and industry analysts and investors frequently assess results excluding these items to enhance comparability across periods and among airlines.Although we disclose our unit revenue, we do not, nor are we able to, evaluate unit revenue excluding the impact that changes in fuel costs have had on ticket prices. Fuel expense represents a large percentage of our total operating expenses. Fluctuations in fuel prices often drive changes in unit revenue in the mid-to-long term. Although we believe it is useful to evaluate non-fuel unit costs for the reasons noted above, we would caution readers of these financial statements not to place undue reliance on unit costs excluding fuel as a measure or predictor of future profitability because of the significant impact of fuel costs on our business.GLOSSARY OF TERMSAdjusted debt - long-term debt, plus operating and finance lease liabilitiesAdjusted net debt - long-term debt, plus operating and finance lease liabilities, less unrestricted cash and marketable securitiesAdjusted net debt to EBITDAR - represents adjusted net debt divided by EBITDAR (trailing twelve months earnings before interest, taxes, depreciation, amortization, fixed portion of operating leases, and special items)ASMs - available seat miles, or "capacity"; represents total seats available across the fleet multiplied by the number of miles flownCASMex - operating costs excluding fuel, freighter costs, Performance-Based Pay (PBP), and special items per ASM, or "unit cost"Debt-to-capitalization ratio - represents adjusted debt, net of current portion, divided by total equity plus adjusted debt, net of current portionDiluted Earnings per Share - represents earnings per share (EPS) using fully diluted shares outstandingDiluted Shares - represents the total number of shares that would be outstanding if all possible sources of conversion, such as stock options, were exercisedFreighter Costs - operating expenses directly attributable to the operation of B737 freighter aircraft and A330-300 freighter aircraft exclusively performing cargo missionsLoad Factor - RPMs as a percentage of ASMs; represents the number of available seats that were filled with revenue passengersPRASM - passenger revenue per ASM, or "passenger unit revenue"RASM - operating revenue per ASMs, or "unit revenue"; operating revenue includes all passenger revenue, freight & mail, loyalty program revenue, and other ancillary revenue; represents the average total revenue for flying one seat one mileRPMs - revenue passenger miles, or "traffic"; represents the number of seats that were filled with revenue passengers; one passenger traveling one mile is one RPMYield - passenger revenue per RPM; represents the average passenger revenue for flying one passenger one mile



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Original: Alaska Air Group reports first quarter 2026 results

Alaska Air Group and Bank of America Expand Long-Standing Credit Card PartnershipApril 20, 2026 5:50 PM
PR Newswire (US)

Strengthens co-branded credit card portfolio and supports growth of the Atmos Rewards programCardholders will benefit from enhanced value across the full suite of Atmos Rewards credit cards over timeAlaska Air Group will move toward a single issuer for its Atmos Rewards credit cards The extended partnership is expected to drive incremental value for both companiesSEATTLE and CHARLOTTE, N.C., April 20, 2026 /PRNewswire/ -- Alaska Air Group Inc. (NYSE: ALK) and Bank of America (NYSE: BAC) today announced a multi-year extension of their co-branded credit card agreement – a continuation of the bank's largest co-brand partnership. For more than 30 years, the strategic partnership has put an industry leading co-branded credit card in the wallet of millions of travelers and helped build various features of the airline's brand, including the famous Companion Fare.







"Bank of America has been a foundational partner to Alaska's growth over the last few decades," said Ben Minicucci, Chief Executive Officer of Alaska. "Together, they have helped us build the airline industry's most generous and valuable loyalty program. Extending this partnership will mean even greater benefits for cardholders, taking them further as Alaska and Hawaiian expand across the globe."The renewed agreement will deepen integration between Alaska and Bank of America by:Creating incremental value for both companies.Increasing investment in the Atmos™ Rewards brand, Alaska and Hawaiian's lounge program, and enhancing the suite of credit cards (including new cards and refreshes of existing cards).Enhancing technology and the cardholder experience, including expanded benefits across multiple card offerings."Alaska Air Group has been an exceptional partner for more than three decades, and this extension reflects our shared commitment to delivering meaningful value for cardholders," said Dean Athanasia, Co-President, Bank of America. "Together, we're investing in innovation, enhancing the cardholder experience, and supporting the continued growth of the Atmos Rewards platform — while creating long term value for both companies."Alaska and Bank of America are working toward BofA becoming the single issuer of all co-brand credit cards for the Atmos™ Rewards program, which has been recognized as the best Airline Rewards Program for 2026 by NerdWallet.Remuneration from the co-brand card portfolio grew 10% in 2025, fueled by the launch of the Atmos Rewards loyalty program and the new premium Summit Visa Infinite® card. The Summit card continues to exceed acquisition and spend expectations, achieving significant average spend levels, driven by a compelling value proposition that includes exclusive lounge access and a unique Global Companion Award. This appeal has attracted new premium, high-spending customers and earned industry recognition, including being named The Points Guy's best new personal credit card earlier this year.The expansion of the card portfolio is expected to accelerate the growth of Alaska's loyalty platform beyond the incremental $150 million in profit outlined in the Alaska Accelerate strategy. The extension with Bank of America reinforces this momentum, strengthening the partnership and supporting sustained long term value creation through the loyalty ecosystem.Atmos Rewards Credit Card Benefits
The Atmos Rewards co-brand credit cards, powered by Bank of America, continue to provide cardholders industry-leading benefits including:Summit Visa Infinite® cardAccess to an industry-leading 25,000-point Global Companion AwardEight Alaska Lounge day passes annuallyThree points for every $1 spent on all foreign transactionsTravel delay protection and moreAscent Visa Signature® cardAccess to the famous Companion Fare ($99 + taxes/fees),Free checked bag for cardholder and up to six travel companions$100 off an Alaska Lounge+ membershipA faster path to elite status and more Q&A
Q: What does this extended partnership mean for current and future Atmos Rewards cardholders?
A: The renewed agreement delivers expanded benefits, including increased investment in lounge programs, product enhancements and the potential for new card offerings. This ensures even greater value, more rewards, and improved experiences for all Atmos Rewards members.Q: What does Alaska Air Group moving towards a "single issuer" with Bank of America signify for customers?
A: This initiative aims to streamline operations and further integrate the co-brand credit card experience across the entire Atmos Rewards portfolio, including Alaska Airlines and Hawaiian Airlines. It is designed to lead to more consistent, simplified, and enhanced services and offerings for cardholders.Q: When can cardholders expect to see these new benefits and product enhancements, and how will they be notified of specific changes?
A: We are actively working to introduce enhanced benefits in the future and new product features as they become available. Cardholders will be informed of specific updates through our standard customer communications process at the appropriate time.About Alaska Air Group
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We'll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what's happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK."About Bank of America
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving nearly 70 million clients with approximately 3,500 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 59 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange. For more Bank of America news, including dividend announcements and other important information, visit the Bank of America newsroom and register for news email alerts.



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Original: Alaska Air Group and Bank of America Expand Long-Standing Credit Card Partnership

Alaska Airlines returns to the desert as the official airline of Coachella and StagecoachApril 9, 2026 8:00 AM
PR Newswire (US)

Alaska Airlines serves as the official airline of Coachella and Stagecoach music festivals, delivering a bold, immersive brand experience that transports festivalgoers "35,000 feet in the air" with exclusive prize moments and moreShowcasing both its core strength and global network, Alaska makes the journey to the desert part of the experience with the most seats on flights to Palm Springs this AprilSEATTLE, April 9, 2026 /PRNewswire/ -- Alaska Airlines is back in the desert as the official airline of Coachella and Stagecoach, returning center stage for one of the most anticipated cultural moments of the year.







After a showstopping debut last year, featuring a can't miss activation that pulled in thousands of festivalgoers, Alaska Airlines is raising the bar again with a bold, immersive experience designed exclusively for Coachella and Stagecoach.Starting Weekend One of Coachella, Alaska invites music lovers to step out of the heat and into another world. The moment guests enter Alaska's activation, they're transported "35,000 feet in the air" — a full sensory escape inspired by flying above the clouds. Every detail is thoughtfully transformed, with unexpected design moments and photo-ready ops highlighting Alaska's newest global destinations, including London, Rome, Tokyo and Seoul.Because no great festival break is complete without good vibes and good service, Alaska brings its signature hospitality to the desert. Guests can kick back with complimentary beverages and snacks from Alaska and Hawaiian, during select times, while recharging between sets.And for the first time at Coachella, festivalgoers can experience Alaska Airlines' fastest Wi-Fi in the sky — on the ground and reimagined exclusively for the Alaska Airlines activation — during one of the world's biggest music festivals. Guests can connect and stay online while posting, streaming and sharing every moment in real time. The on-site Wi-Fi experience offers fans a preview of what they can expect when flying with Alaska.Thanks to Alaska's ongoing investment in connectivity and its partnership with T-Mobile, guests can enjoy access to onboard Wi-Fi on select Alaska Airlines and Hawaiian Airlines flights at no cost. Together, Alaska and T-Mobile are committed to keeping travelers connected wherever they go — making every journey, including trips to the desert this festival season, more seamless and enjoyable.Before heading back to the music, Atmos™ Rewards members can step up to Alaska's custom prize experience, where grabbing a colorful orb from the ball machine unlocks the chance to win unforgettable prizes, including roundtrip tickets anywhere Alaska flies. Anyone can join Atmos Rewards for free in just moments to play, earn miles and work toward elite status as part of Alaska and Hawaiian's industry-leading loyalty program.Plus, Alaska is giving away one million Atmos points over the three-weekend stretch, giving winners the opportunity to book their next dream vacation across Alaska's growing network, including key markets along the West Coast, Hawai?i and to its expanding service to Europe and Asia."Coachella and Stagecoach are more than festivals, they're defining moments in culture," said Eric Edge, vice president of brand and marketing at Alaska Airlines. "We're thrilled to return as the official airline, creating an experience that brings the energy of the festival to life and makes the journey to the desert just as memorable as the weekend itself."When it comes to getting to the desert, Alaska Airlines makes the journey part of the experience. Alaska offers more seats on flights to Palm Springs — one of the closest airports to Indio — just in time for Coachella, April 10–13 and 17–19, and Stagecoach, April 24–26. Together with Hawaiian Airlines, Alaska's expansive network delivers easy connections from major West Coast hubs across the Pacific Northwest, California and beyond.About Alaska Air Group 
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, with McGee Air Services a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We'll serve new destinations in Europe beginning in spring 2026: Rome, London and Reykjavík, Iceland. Alaska is a member of the oneworld alliance with Hawaiian scheduled to join in 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations. Guests can book travel at alaskaair.com and hawaiianairlines.com. Learn more about what's happening at Alaska and Hawaiian. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK." 










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Original: Alaska Airlines returns to the desert as the official airline of Coachella and Stagecoach

Alaska Air Group announces webcast of first quarter 2026 financial resultsMarch 31, 2026 6:40 PM
PR Newswire (US)

SEATTLE, March 31, 2026 /PRNewswire/ -- Alaska Air Group Inc., the parent company of Alaska Airlines Inc., Hawaiian Airlines, Inc. and Horizon Air Industries Inc., will hold its quarterly conference call to discuss 2026 first quarter financial results at 11:30 a.m. EDT/ 8:30 a.m. PDT, Tuesday, April 21, 2026. A webcast of the call will be available to the public at www.alaskaair.com/investors. An archive of the call will be posted on the website later that morning.







The company will file its first quarter results and outlook after market close on Monday, April 20, 2026.About Alaska Airlines
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, with McGee Air Services a subsidiary of Alaska Airlines. With hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco, we deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. Alaska is a member of the oneworld Alliance with Hawaiian scheduled to join in 2026. With oneworld and our additional global partners, guests can earn and redeem miles for travel to over 1,000 worldwide destinations. Guests can book travel at alaskaair.com and hawaiianairlines.com. Learn more about what's happening at Alaska and Hawaiian. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK."



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Original: Alaska Air Group announces webcast of first quarter 2026 financial results

Alaska Airlines unveils business class suites for new Europe and Asia routesMarch 31, 2026 11:07 AM
IH Market News
Alaska Airlines (NYSE:ALK) has introduced a new International Business Class offering aboard its Boeing 787-9 Dreamliners as the carrier expands service to destinations in Europe and Asia this spring.The upgraded cabin features fully lie-flat suites equipped with privacy doors, direct aisle access, and 18-inch HD entertainment screens. Travelers will also be served multi-course meals curated by Seattle chef Brady Ishiwata Williams, receive premium bedding produced in partnership with Filson, and enjoy entry to Alaska’s airport lounges as well as those of its oneworld alliance partners.“We set out to design a Business Class experience that is both sophisticated and authentically Alaska: premium, comfortable and thoughtfully created for our guests,” said Andrew Harrison, chief commercial officer at Alaska Airlines.The airline will launch the service with nonstop flights from Seattle to Rome beginning April 28, followed by London on May 21 and Reykjavik on May 28. Service to Seoul is scheduled to begin in April, while Tokyo flights are planned for the fall. The Reykjavik route will operate on a 737 MAX 8, offering a modified premium cabin experience.The announcement also marks five years since Alaska Airlines joined the oneworld alliance, which connects passengers to more than 900 destinations worldwide on a single ticket, according to the company.Alaska said it plans to equip its 787-9 fleet with Starlink Wi-Fi later this fall. Beginning in May, passengers will need to log in with their Atmos Rewards membership number to access the service, which remains free through the airline’s partnership with T-Mobile.Alaska Air Group operates Alaska Airlines, Hawaiian Airlines, and Horizon Air, serving more than 140 destinations across North America, Latin America, Asia, and the Pacific.Alaska Air stock price

Original: Alaska Airlines unveils business class suites for new Europe and Asia routes

Alaska Airlines names Lindsay-Rae McIntyre Chief People OfficerMarch 30, 2026 12:00 PM
PR Newswire (US)

The Microsoft and IBM veteran brings decades of experience building strong teams, growing talent and scaling innovative enterprise solutions for global organizations McIntyre will steward the growing global airline's people strategy, ensuring alignment with the organization's business objectives, cultural aspirations and operational excellence SEATTLE, March 30, 2026 /PRNewswire/ -- Alaska Airlines today announced the election of Lindsay-Rae McIntyre to chief people officer. In this role, McIntyre will oversee talent strategy, total rewards, employee experience, employee relations, leadership development, culture, and HR operations – helping to deliver on Alaska's vision to connect people to the world through a remarkable travel experience rooted in safety, care and performance.  







"Lindsay-Rae is an accomplished people leader with deep experience strengthening culture, leading complex global organizations and building talent development strategies that help teams thrive," said Ben Minicucci, CEO of Alaska Airlines. "She understands what it takes to support frontline employees and leaders alike, and we're excited to welcome her to Alaska as we grow our global footprint and continue our integration with Hawaiian Airlines." McIntyre brings 28+ years of human resources and organizational leadership experience, most recently serving as Chief Diversity Officer and Corporate Vice President of Talent and Learning for Microsoft. She previously spent more than 20 years at IBM where she led global HR teams and lived in the U.S., Asia and the Middle East. She brings deep experience in talent acquisition, leadership development and workforce strategy, with a focus on enabling frontline teams and strengthening culture at scale. "I'm honored to join Alaska Airlines and the more than 30,000 people at Alaska and Hawaiian who deliver for guests every day," McIntyre said. "I look forward to partnering with leaders and employees across the company to support an engaged workforce and a strong, values-driven culture." McIntyre succeeds Andy Schneider, who became the chief executive officer of Horizon Air, Alaska's regional affiliate, in September 2025. McIntyre, who will report directly to CEO Ben Minicucci and serve on the company's Executive Committee, will begin April 1 and will be based in Seattle. About Alaska Air Group 
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, with McGee Air Services a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We'll serve new destinations in Europe beginning in spring 2026: Rome, London and Reykjavík, Iceland. Alaska is a member of the oneworld alliance with Hawaiian scheduled to join in 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations. Guests can book travel at alaskaair.com and hawaiianairlines.com. Learn more about what's happening at Alaska and Hawaiian. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK."  










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Original: Alaska Airlines names Lindsay-Rae McIntyre Chief People Officer

Alaska Air Group to webcast presentation at 2026 J.P. Morgan Industrials ConferenceMarch 13, 2026 12:45 PM
PR Newswire (US)

SEATTLE, March 13, 2026 /PRNewswire/ -- Alaska Air Group Inc., the parent company of Alaska Airlines Inc., Hawaiian Airlines, Inc. and Horizon Air Industries Inc., today announced it will webcast a fireside chat with Ben Minicucci, chief executive officer, at 10:10 a.m. ET, Tuesday, March 17, 2026, from the 2026 J.P. Morgan Industrials Conference. The presentation will be webcast live at news.alaskaair.com/investor-relations.







About Alaska Air Group
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We'll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what's happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK."



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Original: Alaska Air Group to webcast presentation at 2026 J.P. Morgan Industrials Conference

Ben Brookman promoted to Vice President of Real Estate and Airport Affairs for Alaska AirlinesFebruary 12, 2026 12:45 PM
PR Newswire (US)

With 17 years in the airline industry, Brookman will lead Alaska's global real estate strategy, and investments across all airports. SEATTLE, Feb. 12, 2026 /PRNewswire/ -- Ben Brookman has been promoted to Vice President of Real Estate and Airport Affairs at Alaska Airlines. The growing real estate portfolio is another step in Alaska's strategic vision to connect guests to the world with a remarkable travel experience rooted in safety, care and performance.







Brookman will lead the team responsible for Alaska's strategy for airport access, infrastructure and corporate real estate, in support of long-term network growth for both the Alaska and Hawaiian brands, and ensuring safe, reliable and efficient operations.In addition to new international destinations, Alaska is investing more than $3 billion in hub airports to create a world-class guest experience at every step of the journey. As Alaska and Hawaiian move forward as one team with two beloved brands, the network now spans more than 140 destinations, including 29 international markets throughout North America, Latin America, Asia and the Pacific, as well as Europe starting in spring.Brookman reports to Shane Jones, senior vice president of fleet, revenue products and real estate, who leads an increasingly complex and strategically important portfolio on the commercial team."This is a transformational moment for our airline as we add new international destinations to our route map that our guests want and elevate the experience at every step of their journey," Jones said. "Ben's deep aviation background and extensive negotiations and infrastructure experience make him the ideal leader for our real estate team as we expand into our global network." Growing our global team
Brookman has served as Managing Director of Airport Affairs since November 2021. In this role he has led the team responsible for Alaska's airport planning efforts, including master planning and contract negotiations across the airline's global network. In that time, he played a key role in developing Alaska's long-term airport infrastructure strategy, the integration of Alaska & Hawaiian's airport locations, and coordinating airport development efforts, lease negotiations, and operating agreements.Brookman's previous Alaska experience includes serving as Director of Network and Capacity Planning, helping grow Alaska's hometown Seattle hub and developing its Portland and San Diego networks. Prior to returning to Alaska in 2021, he served in Commercial and Real Estate roles at Sun Country Airlines, US Airways, and Amazon Air. Connecting our guests to the world
With flights now available for booking at alaskaair.com, guests can purchase Alaska-operated flights to five intercontinental destinations in Europe and Asia from our expanding global gateway in Seattle:Rome, Italy: Daily, summer seasonal flights beginning April 28, 2026London Heathrow, United Kingdom: Daily, year-round flights beginning May 21, 2026Reykjavik, Iceland: Daily, summer seasonal flights beginning May 28, 2026Tokyo Narita, Japan: Daily, year-round flights that are now flyingSeoul Incheon, South Korea: 5x weekly, year-round flights that are now flying.From Honolulu, we continue to serve Japan, Australia, New Zealand and the South Pacific under the Hawaiian Airlines brand and are investing in a full interior modernization of our A330 widebody airplanes to match the exceptional service our teams deliver onboard.About Alaska Air Group
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We'll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what's happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK." 










View original content to download multimedia:https://www.prnewswire.com/news-releases/ben-brookman-promoted-to-vice-president-of-real-estate-and-airport-affairs-for-alaska-airlines-302686153.htmlSOURCE Alaska Airlines

Original: Ben Brookman promoted to Vice President of Real Estate and Airport Affairs for Alaska Airlines

Aloha to Big Rewards: Millions of Atmos™ Rewards Points Up for Grabs for Hawaiian Airlines World Elite Mastercard® Cardmembers in 2026February 2, 2026 5:19 PM
PR Newswire (US)

Hawaiian will award more than 44 million Atmos Rewards points to cardmembers through DecemberHawai?i resident cardmembers will earn a 50% bonus on Atmos Rewards points per $1 spent on all purchases up to 5,000 bonus points during the promotional periodHONOLULU, Feb. 2, 2026 /PRNewswire/ -- Hawaiian Airlines today unveiled its most exciting credit card giveaway to date, designed to reward loyal cardmembers with unprecedented opportunities to earn and win Atmos Rewards points throughout 2026.







Today through Dec. 31, every transaction made with a Hawaiian Airlines® World Elite Mastercard® automatically counts as an entry into the year-long sweepstakes*. Seven weekly winners will receive 100,000 Atmos Rewards points.One monthly grand prize winner will receive an incredible one million Atmos Rewards points. The more transactions cardmembers make, the more chances they have to win.Promotion Dates: Feb. 1 – Dec. 31, 2026"Our most rewarding credit card promotion is our way to mahalo our most loyal guests and Hawaiian Airlines cardholders," said Alisa Onishi, managing director of Hawai?i marketing for Hawaiian and Alaska airlines. "We're thrilled to give our cardmembers more ways to earn Atmos Rewards points with every purchase and bring them closer to taking a Neighbor Island trip or exploring the new reaches of our global network."To further celebrate our commitment to Hawai?i, cardmembers residing in Hawai?i will earn a 50% bonus on Atmos Rewards points per $1 spent on all purchases up to 5,000 bonus points during the promotional period. This special offer highlights Hawaiian Airlines' dedication to its island home and provides unmatched value to local cardmembers. Visit HawaiianAirlines.com/GreatPointsGiveaway for more information.Atmos Rewards recognizes the importance of air travel for Hawai'i residents and is making Neighbor Island travel more rewarding than ever — with members  earning up to five times more points on flights between the Islands. Plus, Neighbor Island award redemptions start at just 4,500 points one-way — making it easier than ever to visit family, attend events or explore the Islands.The Hawaiian Airlines® World Elite Mastercard® gives cardmembers more ways to earn Atmos Rewards points, enjoy exclusive travel perks, and save on flights — making it one of the most rewarding airline cards. Popular benefits include:Companion discountsCelebrate your account anniversary and receive an annual $100-off companion discount valid for 12 months from your anniversary date.
The discount is valid for roundtrip travel between Hawai'i and North America destinations on Hawaiian Airlines operated flights or roundtrip North America main cabin travel on Alaska Airlines operated flights.Two free checked bagsReceive two free checked bags on eligible flights for the primary cardmember when you use your card to purchase eligible tickets directly from Hawaiian Airlines or Alaska Airlines.Status pointsGet closer to Atmos Rewards status with qualifying purchases on your Hawaiian Airlines® World Elite Mastercard®. Earn 1 status point for every $3 spent with no limit on the number of status points you can earn.EarnEarn 3 points for every $1 spent on eligible Hawaiian Airlines and Alaska Airlines purchases. Earn 2 points for every $1 spent on eligible gas, dining, and grocery store purchases. Earn 1 point per $1 spent on all other purchases. There is no limit to the total Atmos Rewards points you can earn.Free Points sharingAs a Hawaiian Airlines Mastercard primary cardmember, you can send and receive Atmos Rewards Points between a network of up to 10 friends and family. Atmos Rewards members can start sharing points by logging into their account at https://www.alaskaair.com/atmosrewardsRedeem points for flights with no blackout dates on Hawaiian Airlines and Alaska Airlines.Redeem for over 1,000 destinations globally through our network of airline partners. Additional Hawaiian Airlines® World Elite Mastercard® benefits can be found at Hawaiian Airlines® World Elite Mastercard® - Benefits.Those interested in applying for Hawaiian Airlines Bank of Hawaii World Elite Mastercard can do so at any Bank of Hawaii branch or online at boh.com/creditcard. Terms and conditions apply.* No purchase required. See rules. Ends 12/31/26About Alaska Air GroupAlaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We'll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what's happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK."



View original content to download multimedia:https://www.prnewswire.com/news-releases/aloha-to-big-rewards-millions-of-atmos-rewards-points-up-for-grabs-for-hawaiian-airlines-world-elite-mastercard-cardmembers-in-2026-302676839.htmlSOURCE Hawaiian Airlines

Original: Aloha to Big Rewards: Millions of Atmos™ Rewards Points Up for Grabs for Hawaiian Airlines World Elite Mastercard® Cardmembers in 2026

A new home for training excellence: Alaska Airlines unveils state-of-the-art Global Training CenterJanuary 30, 2026 8:00 AM
PR Newswire (US)

New 660,000-square-foot facility brings training for multiple workgroups under one roof$200 million investment strengthens the airline's transformation into country's fourth global airlineSEATTLE, Jan. 30, 2026 /PRNewswire/ -- Thousands of Alaska Airlines and Hawaiian Airlines employees will now undergo training in a new 660,000 square foot, state-of-the-art facility, which officially opened its doors today. The facility will be a hub for flight attendants, pilots, customer service agents and more, and will centralize operations into one space.







"The Global Training Center is spectacular and worthy of our amazing frontline employees," said Jason Berry, chief operating officer at Alaska Airlines. "This is the first time in our nearly 95-year history that employees across frontline workgroups will train under the same roof. I'm looking forward to this space being used by thousands of employees to build on our culture of safety, performance and care."The investment in training capacity and quality will continue to fuel the Alaska Accelerate strategic plan – the vision for the combination between Alaska Airlines and Hawaiian Airlines. Frontline employees are at the core of Alaska's transformation as the network expands globally and the premium guest experience is scaled. This facility is an investment back into the thousands of employees who care for Alaska and Hawaiian guests every day.Expanded technology and capacityIn addition to the already rigorous training regimen Alaska employees undergo, the Global Training Center includes new technologies available to our employees:Five total mock bays used by flight attendants to train for emergency aircraft scenariosA fully functional aircraft galley to train flight attendants on service proceduresA mock lobby and gate area for customer service agents, as well as four aircraft door trainers to practice normal, abnormal and emergency proceduresVirtual reality rooms and equipment, a new 787 full-motion flight simulator and nine 737 full-motion simulators for pilot trainingDesign and amenitiesThe facility's design takes inspiration from the Pacific Northwest's natural beauty with wood elements and a paint scheme representing mountains, oceans and forest canopy. The remodel reused a significant number of existing materials, limiting landfill waste.Offering an environment where employees can learn from one another, socialize and care for their wellbeing, the Global Training Center offers a number of amenities including a cafeteria, café and bar designed to be like Alaska's famous Lounges. The facility also offers an auditorium for class graduations and events, a fitness center, bike storage and repair room and a one-mile walking trail.Located in Renton, Wash., roughly five miles from Alaska's headquarters, the building was formerly owned by Boeing and was purposefully built to house an aviation training facility. The facility was purchased from Unico Properties in 2024. The total investment in the Global Training Center is more than $200 million. Training at the new center will be augmented by existing pilot and flight attendant training facilities in Honolulu.Global Training Center by the Numbers6.8 acres of land664,629 square feet across 3 floors10 full motion simulators5 inflight mock bays89 classrooms3 virtual reality training rooms9 breakrooms34 conference rooms550 employees from 14 workgroups working in the buildingPlus thousands of employees cycling through for regular trainingAccess photos of the Global Training Center at news.alaskaair.com/images-videos/global-training-center/About Alaska Air GroupAlaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We'll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what's happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK."










View original content to download multimedia:https://www.prnewswire.com/news-releases/a-new-home-for-training-excellence-alaska-airlines-unveils-state-of-the-art-global-training-center-302674586.htmlSOURCE Alaska Airlines

Original: A new home for training excellence: Alaska Airlines unveils state-of-the-art Global Training Center

ALK, reports Jan 22

Just out! "Alaska Airlines to buy more than 100 Boeing jets in carrier’s biggest order ever"
https://www.cnbc.com/2026/01/07/alaska-airlines-boeing-order-737-10-dreamliners.html

U.S. Federal Aviation Administration (FAA) has issued a groundstop for all Alaska Airlines flights, temporarily halting operations $ALK

ALK, 10Q due 1/23

Alaska Air Group, Inc. $ALK Total Debt (mrq) $6.14B Book Value only $30's

ALK, new 52/high

Alaska Airlines Says Decided To Temporarily Grounding Fleet Of 65 Boeing 737-9 Aircrafts
Jan 6, 2024 at 8:35 am GMT

Jan 6 (Reuters) -Alaska Air Group Inc ALK.N:

https://www.xm.com/research/markets/allNews/reuters/alaska-airlines-says-decided-to-temporarily-grounding-fleet-of-65-boeing-7379-aircrafts-53732417

ALASKA AIRLINES CEO SAYS HAVE DECIDED TO TAKE THE PRECAUTIONARY STEP OF TEMPORARILY GROUNDING OUR FLEET OF 65 BOEING 737-9 AIRCRAFT- STATEMENT

ALASKA AIRLINES CEO SAYS EACH BOEING 737-9 AIRCRAFT WILL BE RETURNED TO SERVICE ONLY AFTER COMPLETION OF FULL MAINTENANCE AND SAFETY INSPECTIONS

ALASKA AIRLINES CEO SAYS ANTICIPATE ALL MAINTENANCE AND SAFETY INSPECTIONS WILL BE COMPLETED IN THE NEXT FEW DAYS

ALASKA AIRLINES CEO SAYS WORKING WITH BOEING AND REGULATORS TO UNDERSTAND WHAT OCCURRED TONIGHT & WILL SHARE UPDATES AS MORE INFORMATION IS AVAILABLE

ALASKA AIRLINES CEO SAYS THE NTSB IS INVESTIGATING THIS EVENT AND WE WILL FULLY SUPPORT THEIR INVESTIGATION

ALK pps (pre emergency) $37.95

UPDATE 6-Alaska Airlines grounds Boeing 737 MAX 9 for checks after blowout

https://finance.yahoo.com/news/1-u-safety-board-investigating-045113315.html

David Shepardson and Valerie Insinna and Tim Hepher
Fri, January 5, 2024 at 9:51 PM MST·

(Changes dateline, adds context in paragraphs 3-4, NTSB statement in paragraph 6)

By David Shepardson, Valerie Insinna and Tim Hepher

Jan 6 (Reuters) - Alaska Airlines has grounded dozens of Boeing 737 MAX 9 jets for safety checks after a cabin panel blowout forced a brand-new airplane loaded with passengers to make an emergency landing.

The piece of fuselage tore off the left side of the jet shortly as it climbed out of Portland, Oregon, en route for Ontario in California on Friday, forcing pilots to turn back and land safely with 171 passengers and six crew on board.

It is the latest mishap involving Boeing's best-selling model, which was grounded for almost two years following crashes in 2018 and 2019, and comes as Boeing and a major supplier are grappling with a succession of production or quality problems.

There were no immediate indications of the cause of the apparent structural failure nor any reports of injuries.

Airline CEO Ben Minicucci said in a statement its fleet of 65 similar planes would be returned to service only after precautionary maintenance and safety inspections, which he expected to be completed in the "next few days".

U.S. aviation authorities announced an investigation.

The National Transportation Safety Board said on Saturday a team of experts in structures, operations and systems would arrive on the scene later that day.

Boeing also said it was looking into the incident.

"We are working to gather more information and are in contact with our airline customer," Boeing said.

Flight 1282 had reached just over 16,000 feet when the blowout happened, according to FlightRadar24.

"We'd like to get down," the pilot told air traffic control, according to a recording posted on liveatc.net.

"We are declaring an emergency. We do need to come down to 10,000," the pilot added, referring to the initial staging altitude for such emergencies, below which breathing is considered possible for healthy people without extra oxygen.

Social media posts showed oxygen masks deployed and a portion of the aircraft's side wall missing.

Passenger photos appeared to show that a section of the fuselage sometimes used for an optional rear mid-cabin exit door had been torn away, leaving a door-shaped gap.

The extra door is typically installed by low-cost airlines using extra seats that require more paths for evacuation.

However, those doors are permanently "plugged", or deactivated, on Alaska Airlines jets.

The new MAX 9 was delivered to Alaska Airlines in late October and certified in early November, according to FAA data.

PRODUCTION SNAGS

"Whenever you have a rapid decompression such as this, it's a major safety event," said Anthony Brickhouse, an air safety expert at Embry-Riddle Aeronautical University.

"I can't imagine what these passengers experienced. It would have been loud. The wind would be rushing through that cabin. It was a probably pretty violent situation, and definitely a scary situation."

The incident shows the importance of passengers keeping their seatbelts buckled while seated in an airplane, even if the fasten seatbelt light is off, Brickhouse said, noting that the oxygen mask system appeared to have functioned properly.

Reports said the seat next to the left-hand panel, which contains an ordinary passenger window, was unoccupied.

"This is a very, very serious situation and it could have been a lot worse," he said. "If someone had been sitting in that seat, and they weren't buckled in, it would have been a different situation."

The 737 MAX was grounded for 20 months worldwide after two fatal crashes in 2018 and 2019 linked to poorly designed cockpit software killed 346 people in Ethiopia and Indonesia. Boeing is awaiting certification of its smaller 737 MAX 7 and larger MAX 10.

China's aviation regulator is conducting an emergency meeting to consider a response to the incident, including a possible new grounding of the Boeing MAX fleet in the country, Bloomberg news reported on Saturday.

China was the first country to ground the MAX in 2019 and only recently started accepting new deliveries, though domestic services using the plane resumed in January last year.

Last week, Boeing said it was urging airlines to inspect all 737 MAX airplanes for a possible loose bolt in the rudder control system.

The FAA said it was closely monitoring Boeing 737 MAX inspections and would consider additional action if more loose or missing hardware was found.

The fuselage for Boeing 737 planes, its most popular model, is made by Kansas-based Spirit AeroSystems, which separated from Boeing in 2005.

In August, Boeing identified a quality problem involving Spirit that resulted in improperly drilled holes on the aft pressure bulkhead.

It was not immediately clear whether the door "plug" used to replace the door when not selected by airlines is also made by the Wichita, Kansas-based, supplier, nor whether the Alaska incident was related to factory processes or design.

Boeing and Spirit did not immediately respond to requests for comments on how that part of the jet is assembled. (Reporting by David Shepardson, Valerie Insinna and Tim Hepher; Additional reporting by Akanksha Khushi; Editing by Gerry Doyle, Jan Harvey and Diane Craft)

Alaska Airlines 737 lands safely after a window blows out 3 miles over Oregon

AUDREY McAVOY
Fri, January 5, 2024 at 8:53 PM MST·

https://finance.yahoo.com/news/alaska-airlines-flight-makes-emergency-035312343.html

An Alaska Airlines jetliner blew out a window and a portion of its fuselage shortly after takeoff three miles above Oregon, creating a gaping hole that sucked clothing off a child and forced the pilots to make an emergency landing as its 174 passengers and six crew members donned oxygen masks.

No one was seriously hurt as the depressurized plane returned safely Friday night to Portland International Airport about 20 minutes after it had departed, but the airline grounded its 65 Boeing 737-9 aircraft until they can be inspected. The National Transportation Safety Board said Saturday it will also investigate.

Passenger Evan Smith said a boy and his mother were sitting in the row where the window blew out and the child’s shirt was sucked off him and out of the plane.

“You heard a big loud bang to the left rear. A whooshing sound and all the oxygen masks deployed instantly and everyone got those on,” Smith told KATU-TV.

Alaska Airlines CEO Ben Minicucci said the inspection of the company 737-9 fleet aircraft could take days to complete. They make up a fifth of the company's 314 planes. It wasn't immediately known Saturday how that would affect the company's flight schedule.

“We are working with Boeing and regulators to understand what occurred ... and will share updates as more information is available,” Minicucci said. “My heart goes out to those who were on this flight – I am so sorry for what you experienced.”

The Port of Portland, which operates the airport, told KPTV that the fire department treated minor injuries at the scene. One person was taken for more treatment, but wasn't seriously hurt.

Flight 1282 had taken off from Portland at 5:07 p.m. Friday for a two-hour flight to Ontario, California. About six minutes later, the window and a chunk of the fuselage blew out as the plane was at about 16,000 feet (4.8 kilometers). One of the pilots declared an emergency and asked for clearance to descend to 10,000 feet (3 kilometers), the altitude where the air would have enough oxygen to breathe safely.

'We need to turn back to Portland," the pilot told controllers in a calm voice that she maintained throughout the landing process.

Videos posted by passengers online showed a gaping hole where the window had been and passengers wearing their masks. They applauded when the plane landed safely about 13 minutes after the window blew out. Firefighters then came down the aisles, asking passengers to remain in their seats as they treated the injured.

The aircraft involved rolled off the assembly line and received its certification just two months ago, according to online FAA records. The plane had been on 145 flights since entering commercial service on Nov. 11, said FlightRadar24, another tracking service. The flight from Portland was the aircraft's third of the day.

The Max is the newest version of Boeing’s venerable 737, a twin-engine, single-aisle plane frequently used on U.S. domestic flights. The plane went into service in May 2017.

Two Max 8 jets crashed in 2018 and 2019, killing 346 people and leading to a near two-year worldwide grounding of all Max 8 and Max 9 planes. The planes returned to service only after Boeing made changes to an automated flight control system implicated in the crashes.

Last year, the FAA told pilots to limit use of an anti-ice system on the Max in dry conditions because of concern that inlets around the engines could overheat and break away, possibly striking the plane.

Max deliveries have been interrupted at times to fix manufacturing flaws. The company told airlines in December to inspect the planes for a possible loose bolt in the rudder-control system.

Agree 100%. I wonder if Alaska and Delta charge All Employees more for health insurance for , smoking, overweight , age, and whole host of other things. These CEO’s will,pay dearly!
Sad, but watch what happens!

I'm considering shorting your stock!

https://www.cnbc.com/2021/08/11/alaska-airlines-is-considering-covid-vaccine-requirements-for-staff.html

Medical discrimination suits will BK you!

Breaking News: $ALK Alaska Air Is Poised to Lead the Airline Recovery

There's no doubt that 2020 has been an awful year for airlines and their shareholders. But a crisis like the coronavirus pandemic often has a way of separating the long-term winners from the losers in an industry. Alaska Air Group (NYSE: ALK) increasingly looks like one of the b...

Find out more ALK - Alaska Air Is Poised to Lead the Airline Recovery

Pure luck on my part. I should have sold it all but didn’t.

Well guess what, I sold a portion yesterday for a decent profit Looking at the market today, I'd say you timed that beautifully. Congratulation on your gains! They may have been wiped after today.

Well guess what, I sold a portion yesterday for a decent profit for the same reason you mentioned. I do get the same feeling in my gut. I will continue to buy and sell a few stocks but don’t have the stomach to go all in. My biggest dilema is to figure how to gradually increase my relatively low exposure to stocks in my retirement’s mutual funds. I had a good plan to do it little by little at set S&P levels, but the sudden spike in the market got me confused. I am nevertheless pleased that I sleep well at night.

That's great to hear Tiko, a lot of people have will have played this "recovery" and won big. I don't have the stomach to ride this train. Not until the next lower low that is

As I mentioned to you, I have also been conservative and moved a lot of money to cash an safer stuff. However, I made a few exceptions and bought a few key stocks. The big cash is ready if we suffer another dump, which Ai don’t rule out. Nevertheless, I am way green with this one and may sell some soon.

I'm not chasing any of these. There is no reason for this or anything else like this to be up. Earnings estimate of -$3.75 on 7/23 and its up 90% from the March low LMAO! I'll catch it on the real drop and the much lower bottom, which hasn't happened yet and probably won't until closer to the end of summer or after the election. All IMO of course.

Almost $50 like that ....

Hey Tiko, great to see you. Love the way this $ALK CEO thinks. Waiting to get in on this.

Hi Ks,
I should have waited, but bought a few shares with chum change recently. I may buy a few more soon, but I think I will wait to buy the bulk of shares in the teens or below, unless the proposed bailout changes things....
Alaska is being hit hard, but I think it will survive since it has some of the best fundamentals among airline stocks.
Good luck buddy!

Yep might be time....

Hello ALK investors, just about time to pull the trigger?? Watching $ALK

$GEVO Airline Virgin Australia Hits 1 Million Kilometer Milestone Flying Gevo’s Sustainable Jet Fuel
https://www.globenewswire.com/news-release/2019/06/17/1869659/0/en/Airline-Virgin-Australia-Hits-1-Million-Kilometer-Milestone-Flying-Gevo-s-Sustainable-Jet-Fuel.html $ALK

Sometimes I think Jet Blue and Virgin America would have worked better, especially for customers across the country. Simultaneously, I understand what Tilden and Air Group see in the Pac12, and Hawaii also makes sense. I happen to believe that, from a customer's pov, Virgin and Mint fit together better than Alaska, Horizon, and Virgin.

Secondly, Alaska overpaid for Virgin. They got caught playing defense, and Hayes bid up the price to press his number one competitor, even though Air Group and Jet Blue are not, nor have they ever been, competitors. But Hayes did so anyway, and Tilden and the Board at AAG overpaid.

This deal smells like that deal that that mid-tier PE firm from Florida did a few years ago with Haagen, the grocery store chain. Is the Alaska brand as appealing as United or Southwest out of Chicago, St. Louis, or Houston? I would argue, no.

Alaska could have sold some of the newly aquired mid-con routes and leave the trans cons for the big players, thereby recouping some cash and operational liabilities. Instead, management decided to integrate all the planes and routes into their present franchise. The company is trapped for a little while.

And they bought back stock last year at inflated prices in relation to expected 2019 cash flows. Wtf? Mr. Tilden, you didn't see that coming? Surely management knew that earnings would decline in the short term, and they could have waited for lower prices in the public market.

But where to now? Now they've got to work hard as all get out JUST to compete for the number 5 spot in the US behind Delta, American, United, and Southwest. They could pul back, stay West Coast, and write some preferreds for existing shareholders to keep from getting bought out, which they could have done before purchasing Virgin. I'm not counting Alaska out, because they do provide excellent customer service. But they've set a high bar for themselves. I'd probably try to start trips to Japan and S. Korea if I was Tilden, using Ted Stevens International.

Great price here, just picked up 75 shares under $57.

Alaska Air Is Coming In For A Hard Landing

Leading airline stock Alaska Air Group, Inc. (NYSE:ALK) has been under selling pressure for most of 2017. This stock topped out on March 1, 2017 at $101.43 a share. Since that peak in the stock price shares have fallen by nearly 36.0 percent. Today, ALK stock is trading at $64.82 a share. Traders and investors should note that ALK stock is trading below its 200 week moving average. This is a very negative chart formation that ultimately indicates lower stock prices ahead.

So where is the next major support level for ALK stock? It looks as if this stock was defended by the institutional money back in July 2016. This tells me that the institutional crowd will likely defend this stock again when it trades down to the $56.50 area which was the July 2016 low. I will be a buyer of ALK shares at this level with a weekly chart stop loss below $53.00. This should serve as solid risk/reward trade setup. The first upside target would be the $61.00 level. See you on the charts!



Nicholas Santiago
InTheMoneyStocks

The Chart Trend In The Airline Sector Is Down, Where Will It Land?

Most of the major airlines stocks have topped out recently. Leading airline stocks such as United Continental Holdings Inc(NYSE:UAL), American Airlines Group Inc(NASDAQ:AAL), Delta Air Lines, Inc.(NYSE:DAL), Southwest Airlines Co(NYSE:LUV) and Alaska Air Group, Inc.(NYSE:ALK) have now made lower highs on the daily chart and are trading below their important 50-day moving average. This puts the daily trend of these stocks in a down position. Often when stock decline in this fashion it is a sign of a bigger correction on the horizon for the sector.

Earlier this year, Alaska Air Group, Inc.(NYSE:ALK) was the leading stock in the industry group, but now it is the laggard. Today, the company reported earnings and it is declining lower by nearly 4.0 percent on the session. The stock is now trading below its 50-week moving average which is very negative. Traders and investors must now watch the $78.00 area the next major support level. This is a major retrace level for the stock and it should be defended by the institutional money when retested.



Nicholas Santiago
InTheMoneyStocks