The Australian-born fashion brand kicks off a
series of store openings in cities across the nation, including in
Scottsdale, San Diego, Boston, Santa Clara and Irvine
a.k.a. Brands Holding Corp. (NYSE: AKA), a brand accelerator of
next generation fashion brands, today unveiled its plans to debut
five new U.S. Princess Polly stores in the back half of 2024. The
brand will open additional West Coast stores in Scottsdale,
Arizona; Santa Clara, California; San Diego, California; and
Irvine, California and it will land on the East Coast in Boston,
Massachusetts for the first time. Building upon the success of its
first U.S. location in Los Angeles, the subsequent Princess Polly
stores are a testament to the brand’s growing U.S. popularity and
success.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240807172269/en/
Princess Polly plans to debut several new
U.S. stores in the second half of 2024. (Photo: Business Wire)
Each new store will offer more than 250 Princess Polly apparel
looks, and over 200 accessories and footwear styles. The walls will
be donned with selfie mirrors and colorful digital screens to bring
the spaces to life, elevating them beyond the typical retail
experience. Stores will host exclusive influencer events showcasing
the latest trends and fashion, alongside evergreen customer-focused
events designed to further grow the brand’s connection with its new
communities beyond the digital world.
"Our U.S. customers have fully embraced our first Princess Polly
store in Los Angeles, and we are excited to expand into new cities
on the West and East coasts,” said Eirin Bryett, co-CEO of Princess
Polly. "True to the Princess Polly identity, the new stores will
feature fun and engaging displays, and countless must-have looks
and styles, evoking an overall sense of boldness and
excitement.”
The beloved Gen Z brand will be making its brick-and-mortar
debuts in Scottsdale’s Fashion Square, San Diego’s Fashion Valley,
Boston’s Newbury Street, Santa Clara’s Valley Fair and the Irvine
Spectrum Center this fall. Each store will have exciting opening
day events for customers with prizes to be won and freebies up for
grabs. In an effort to connect with the brand’s robust student
customer base, Princess Polly will also embark on roadshows to each
location’s nearby college campuses and student hot spots for
giveaways and exclusive tokens that can only be redeemed
in-store.
“Growing Princess Polly’s physical retail footprint across the
U.S. reflects our commitment to listening to our customers and
delivering an unmatched in-store customer experience,” said Wez
Bryett, co-CEO of Princess Polly. “Princess Polly is a high-growth
global brand that’s capturing the attention of more and more loyal
customers, and we view these store openings as an opportunity to
introduce new customers to our in-person brand experience. The five
new stores will give fans a chance to touch and feel our products
and to physically interact with the brand they’ve come to love
online.”
To shop Princess Polly products online, visit
us.princesspolly.com.
About Princess Polly
Princess Polly is a leading fashion brand delivering the latest
trends, exclusive designs and lower environmental impact looks to
trendsetters globally. As industry pioneers in the digital space,
Princess Polly is constantly evolving and is now expanding its
presence further into physical retail. Princess Polly brings its
unmatched fashion and shopping experience to brick-and-mortar
stores, enhancing accessibility and connection with its loyal
customers. Follow @princesspollyboutique on Instagram and
@princesspolly on TikTok.
About a.k.a. Brands
a.k.a. Brands is a brand accelerator of next generation fashion
brands. Each brand in the a.k.a. portfolio targets a distinct Gen Z
and millennial audience, creates authentic and inspiring social
content and offers quality exclusive merchandise. a.k.a. Brands
leverages its next-generation retail platform to help each brand
accelerate its growth, scale in new markets and enhance its
profitability. Current brands in the a.k.a. Brands portfolio
include Princess Polly, Culture Kings, mnml and Petal &
Pup.
About Scottsdale Fashion Square
One of the nation’s premier shopping destinations and a true
jewel of the desert, Scottsdale Fashion Square recently completed
an expansion that extends its luxury presentation beyond the
original luxury wing to encompass a redefined south wing and
multi-lane luxury valet service. With 1.9 million square feet and
more than 200 shops and restaurants, Scottsdale Fashion Square
features nearly 60 unique-to-market retailers and upscale culinary
concepts, as well as more than 40 of the world’s finest
contemporary luxury brands including Louis Vuitton, Dior, Saint
Laurent, Gucci, Christian Louboutin, Cartier, Bottega Veneta,
Bulgari, Prada, Versace, Balenciaga, Salvatore Ferragamo, Jimmy
Choo, and Burberry. Additional information about Scottsdale Fashion
Square can be obtained by visiting fashionsquare.com.
About Simon
Simon® is a real estate investment trust engaged in the
ownership of premier shopping, dining, entertainment and mixed- use
destinations and an S&P 100 company (Simon Property Group,
NYSE: SPG). Our properties across North America, Europe and Asia
provide community gathering places for millions of people every day
and generate billions in annual sales.
About Westfield Valley Fair:
Located in the heart of Silicon Valley, Westfield Valley Fair is
one of the most productive shopping centers in the United States,
showcasing a unique lineup of international luxury boutiques and
iconic global brands. The property is home to Nordstrom,
Bloomingdale’s, Christian Dior, Gucci, BVLGARI, Bottega Veneta,
Saint Laurent, Tiffany & Co., Christian Louboutin, Louis
Vuitton, Cartier, Prada, CH Premier Jewelers, Burberry, Chanel
Fragrance & Beauty, Loewe, Montblanc, Versace, Fendi,
Ferragamo, David Yurman, Apple, Lululemon, UNIQLO, and Zara. Valley
Fair’s ongoing transformative $1.1 billion evolution has welcomed a
three-level flagship Bloomingdale’s, sleek new Restaurant
Collection home to nationally recognized destinations like the Bay
Area’s first Eataly Italian Marketplace, Shake Shack, Mastro's
Steakhouse, Salt & Straw and Baekjeong Korean BBQ, nestled
amidst open-air pedestrian promenades and relaxing outdoor lounges,
the continued refinement and expansion of its highly successful
Luxury Collection, and the ultra-modern and action-packed Bowlero
entertainment offering. Exemplary additions to the center also
include the Asian Food Collection — a highly-curated collection of
Korean, Vietnamese, Chinese, Japanese, and Thai restaurants,
including Marugame Udon, Ramen Nagi, Uncle Tetsu, Lady M, Vietnoms,
and iCHiNA - a brand new concept completely unique for Silicon
Valley, offering a luxurious two-story dining experience for New
American Chinese cuisine.
About Irvine Spectrum Center:
As the centerpiece of Irvine Spectrum District, Irvine Spectrum
Center is an open-air shopping, dining, and lifestyle destination
inspired by the youthful energy of Southern California. With a
memorable collection of exclusive experiences, trend-forward
retailers, as well as dining and entertainment for all ages, Irvine
Spectrum Center is where friends, family, and colleagues from
Orange County and beyond come to explore and discover together.
Prominent retailers include Nordstrom, Apple, Lululemon, Vuori,
TravisMathew, Fabletics, Free People, Lip Lab by BITE,
Anthropologie, Target, and Sephora. Unique and exciting culinary
experiences include Javier’s, Habana, Little Sister, Hello Kitty
Cafe, and Fogo de Chao. The center is also home to the country’s
most popular Improv Comedy Club, as well as Southern California’s
number one movie theater, Regal Spectrum 21 RPX & IMAX. For
more information, please visit IrvineSpectrumCenter.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240807172269/en/
Investor Contact investors@aka-brands.com
Media Contact media@aka-brands.com
aka Brands (NYSE:AKA)
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から 10 2024 まで 11 2024
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