aka Brands Holding Corp (AKA)

a.k.a. Brands Holding Corp. Announces Participation in the Planet MicroCap Las Vegas 2026 Investor ConferenceJune 10, 2026 4:05 PM
Business Wire a.k.a. Brands Holding Corp. (NYSE: AKA) (the “Company”), a portfolio of next generation fashion brands, today announced that the Company is scheduled to present at the Planet MicroCap Las Vegas 2026 on Wednesday, June 17, 2026, at 10:15 AM PT. Ciaran Long, Chief Executive Officer, and Kevin Grant, Chief Financial Officer, will participate in the presentation. The presentation will be webcast live over the internet and can be accessed on the Company’s Investor Relations website, https://ir.aka-brands.com. An online archive will be available on that site following the presentation. About a.k.a. Brands a.k.a. Brands maintains a portfolio of global fashion brands, Princess Polly, Culture Kings, Petal & Pup and mnml. Through these brands, we reach a broad audience of next-generation consumers who seek fashion inspiration on social media and primarily shop online. Our brands are hyper-focused on the customer and serving them newness and a seamless experience throughout the entire shopping journey. We leverage a data-driven ‘test and repeat’ merchandising model that allows us to introduce new and exclusive fashion weekly, so our customers are always on-trend. We leverage innovative data-driven insights to authentically connect and engage with customers across the latest marketing platforms. Further, we are committed to showing up for customers wherever they shop, whether that’s online, in-stores or through wholesale channels. Leveraging our industry expertise and operational synergies, we help accelerate our brands so they can grow faster, reach broader audiences, achieve greater scale and enhance their profitability. We believe we are disrupting the status quo and pioneering a new approach to fashion. View source version on businesswire.com: https://www.businesswire.com/news/home/20260610009377/en/ Investor Contact
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media@aka-brands.com Original: a.k.a. Brands Holding Corp. Announces Participation in the Planet MicroCap Las Vegas 2026 Investor Conference

a.k.a. Brands Holding Corp. Reports First Quarter 2026 Financial ResultsMay 12, 2026 4:05 PM
Business Wire Net Sales Increased 3% to $132.5 Million and Active Customer Growth of 3.1% on a Trailing Twelve-Month Basis Gross Margin Expansion and Continued Progress Across Strategic Priorities a.k.a. Brands Holding Corp. (NYSE: AKA), a portfolio of next generation fashion brands, today announced financial results for the quarter ended March 31, 2026. Results for the First Quarter Net sales increased 3.0% to $132.5 million, compared to $128.7 million in the first quarter of 2025, up 1.2% on a constant currency basis1. Net loss was $7.1 million, or $0.66 per share, in the first quarter of 2026, compared to net loss of $8.4 million, or $0.78 per share, in the first quarter of 2025. Adjusted EBITDA2 was $5.1 million in the first quarter of 2026, compared to $2.7 million in the first quarter of 2025. “We delivered a solid start to the year that marks a meaningful inflection point in our journey,” said Ciaran Long, Chief Executive Officer, a.k.a. Brands. “Over the past three years, we have fundamentally repositioned the business to improve profitability and durability. We’ve expanded distribution across stores, wholesale, and marketplace, strengthened our operational foundation, and instilled greater financial discipline across the business. Our first quarter results demonstrate that this strategic work is translating into our financials, and we believe 2026 will be a meaningful proof point in our trajectory.” “First quarter net sales grew 3% to $132.5 million, and we delivered adjusted EBITDA of $5.1 million, ahead of expectations. More importantly, excluding one-time adjustments, gross margin expanded materially year-over-year, driven by improved inventory discipline, stronger full-price sell-through, and the continued rollout of our test-and-repeat model.” “Our brands continued to advance their strategic priorities during the quarter. Princess Polly is on pace with its retail expansion with 17 U.S. stores and 2 Australian stores expected to be open by the end of the year, along with a pop-up store opening at The Grove in Los Angeles later this month. Petal & Pup built wholesale momentum with strong performance across an expanding base of retail partners. Culture Kings’ sustained investment in its in-house brand portfolio is delivering measurable results, with gross margin and full-price mix improving materially year-over-year. We are confident that the progress across our brands, combined with the strength of our financial foundation, positions us well for continued growth and profitability over the long term,” Long concluded. First Quarter Financial Details Net sales increased 3.0% to $132.5 million, compared to $128.7 million in the first quarter of 2025. The increase was driven by a 4.2% increase in the number of orders, that was partially offset by a 1.3% decrease in average order value. On a constant currency basis1, net sales increased 1.2%. Gross margin was 63.1%, compared to 57.2% in the first quarter of 2025. Adjusted Gross Margin2 expanded 180 basis points to 59%. The increase in gross margin was primarily driven by an improved inventory position, more full-price selling and the benefit of the IEEPA tariff adjustment; partially offset by a $12.0 million write-off of streetwear inventory, as we fully transition to our test-and-repeat model, and other tariff-related charges. Selling expenses were $41.0 million, compared to $38.2 million in the first quarter of 2025. Selling expenses were 30.9% of net sales, compared to 29.7% of net sales in the first quarter of 2025. The increase was primarily driven by an increase in store selling expenses as our retail footprint expands. Marketing expenses were $16.8 million, compared to $15.2 million in the first quarter of 2025. Marketing expenses were 12.6% of net sales, compared to 11.8% of net sales in the first quarter of 2025. General and administrative (“G&A”) expenses were $30.0 million, compared to $25.7 million in the first quarter of 2025. G&A expenses were 22.7% of net sales, compared to 20.0% of net sales in the first quarter of 2025. Adjusted EBITDA2 was $5.1 million, or 3.9% of net sales, compared to $2.7 million, or 2.1% of net sales, in the first quarter of 2025. Balance Sheet and Cash Flow Cash and cash equivalents at the end of the first quarter totaled $12.9 million, compared to $20.3 million at the end of fiscal year 2025. Inventory at the end of the first quarter totaled $67.7 million, compared to $86.2 million at the end of fiscal year 2025 and $94.4 million at the end of the first quarter of 2025. Debt at the end of the first quarter totaled $109.6 million, compared to $111.1 million at the end of fiscal year 2025 and $119.9 million at the end of the first quarter of 2025. Cash flow used in operations for the three months ended March 31, 2026 was $3.8 million, compared to cash flow used in operations of $1.9 million for the three months ended March 31, 2025. Tariff Update Following the U.S. Supreme Court’s decision that the International Emergency Economic Powers Act (“IEEPA”) does not authorize tariffs, the U.S. Court of International Trade has ordered U.S. Customs and Border Protection to refund IEEPA duties. The Company believes it is probable that it will recover the IEEPA tariffs previously paid and therefore has recognized a receivable in prepaid expenses and other current assets of $25.8 million as of March 2026. Of this amount, $18.6 million was recognized in cost of goods sold and $7.2 million is capitalized as inventory on the balance sheet. As part of the IEEPA reversal, the Company also recognized approximately $2.0 million of charges related to the reversal of duty drawback benefits and other anticipated charges. The below outlook contemplates tariff rates that were in place exiting 2025 due to the uncertainty surrounding go-forward tariff rates. Outlook We are providing the following guidance for the full year ending December 31, 2026 and the second quarter ending June 30, 2026: (in millions) Updated FY 2026 Outlook   Prior FY 2026 Outlook Net Sales $625 - $635   $625 - $635 Adjusted EBITDA3 $30 - $32   $27 - $29 Weighted average diluted share count 11   11 Capital expenditures $18 - $20   $18 - $20 (in millions) Second Quarter 2026 Outlook Net Sales $160 - $164 Adjusted EBITDA3 $8.5 - $9 Weighted average diluted share count 10.9 The guidance and forward-looking statements made in this press release and on the conference call are based on management’s expectations as of the date of this press release. See “Forward-Looking Statements” for additional information. Conference Call A conference call to discuss the Company’s first quarter results is scheduled for May 12, 2026, at 4:30 p.m. ET. Those who wish to participate in the call may do so by dialing (877) 858-5495 or (201) 689-8853. The conference call will also be webcast live at https://ir.aka-brands.com in the Events and Presentations section. A recording will be available shortly after the conclusion of the call. To access the replay, please dial (877) 660-6853 or (201) 612-7415 for international callers, conference ID 13760260. An archive of the webcast will be available on a.k.a. Brands’ investor relations website. Use of Non-GAAP Financial Measures and Other Operating Metrics In addition to results determined in accordance with accounting principles generally accepted in the United States of America (GAAP), management utilizes certain non-GAAP financial measures such as Adjusted EBITDA and Adjusted EBITDA margin for purposes of evaluating ongoing operations and for internal planning and forecasting purposes. We believe that these non-GAAP financial measures, when reviewed collectively with our GAAP financial information, provide useful supplemental information to investors in assessing our operating performance. The non-GAAP financial measures should not be considered in isolation or as a substitute for the GAAP financial measures. The non-GAAP financial measures used by the Company may be different from similarly-titled non-GAAP financial measures used by other companies. See additional information at the end of this release regarding non-GAAP financial measures. About a.k.a. Brands a.k.a. Brands maintains a portfolio of global fashion brands, Princess Polly, Culture Kings, Petal & Pup and mnml. Through these brands, we reach a broad audience of next-generation consumers who seek fashion inspiration on social media and primarily shop online. Our brands are hyper-focused on the customer and serving them newness and a seamless experience throughout the entire shopping journey. We leverage a data-driven ‘test and repeat’ merchandising model that allows us to introduce new and exclusive fashion weekly, so our customers are always on-trend. We leverage innovative data-driven insights to authentically connect and engage with customers across the latest marketing platforms. Further, we are committed to showing up for customers wherever they shop, whether that’s online, in-stores or through wholesale channels. Leveraging our industry expertise and operational synergies, we help accelerate our brands so they can grow faster, reach broader audiences, achieve greater scale and enhance their profitability. We believe we are disrupting the status quo and pioneering a new approach to fashion. Forward-Looking Statements Certain statements made in this release are “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the Company’s control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Important factors, among others, that may affect actual results or outcomes include the effects of economic downturns and unstable market conditions; our ability in the future to continue to comply with the New York Stock Exchange’s (NYSE) listing standards and maintain the listing of our common stock on the NYSE; risks related to doing business in China, including the imposition of tariffs and duties on goods imported from China; our ability to anticipate rapidly-changing consumer preferences in the apparel, footwear and accessories industries; our ability to execute our strategic initiatives, including transitioning Culture Kings to a data-driven, short lead time merchandising cycle; our ability to acquire new customers, retain existing customers or maintain average order value levels; the effectiveness of our marketing and our level of customer traffic; merchandise return rates; our ability to manage our inventory effectively; our success in identifying brands to acquire, integrate and manage on our platform; our ability to expand into new markets; the global nature of our business, including international economic, geopolitical instability (including the ongoing Russia-Ukraine and Israel-Palestine wars, relations between China and Taiwan, trade wars and relations between the U.S. and Mexico), legal, compliance and supply chain risks (including as a result of trade policies, including the negotiation or termination of trade agreements and the imposition of higher tariffs and duties on imports into the U.S. and Australia); interruptions in or increased costs of shipping and distribution, which could affect our ability to deliver our products to the market; our use of social media platforms and influencer sponsorship initiatives, which could adversely affect our reputation or subject us to fines or other penalties; fluctuating operating results; the inherent challenges in measuring certain of our key operating metrics, and the risk that real or perceived inaccuracies in such metrics may harm our reputation and negatively affect our business; the potential for tax liabilities that may increase the costs to our consumers; our ability to attract and retain highly qualified personnel, including key members of our leadership team; fluctuations in wage rates and the price, availability and quality of raw materials and finished goods, which could increase costs; foreign currency fluctuations; and other risks and uncertainties set forth in the sections entitled “Risk Factors,” “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Forward-Looking Statements” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2025, quarterly reports on Form 10-Q and any other periodic reports that the Company may file with the Securities and Exchange Commission (the SEC). a.k.a. Brands does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. a.k.a. BRANDS HOLDING CORP. CONDENSED CONSOLIDATED STATEMENTS OF INCOME (in thousands, except share and per share data) (unaudited)     Three Months Ended March 31,     2026       2025   Net sales $ 132,464     $ 128,657   Cost of sales   48,835       55,001   Gross profit   83,629       73,656   Operating expenses:       Selling   40,956       38,184   Marketing   16,751       15,173   General and administrative   30,026       25,682   Total operating expenses   87,733       79,039   Loss from operations   (4,104 )     (5,383 ) Other expense       Interest expense   (2,178 )     (2,663 ) Other expense   (642 )     (295 ) Total other expense   (2,820 )     (2,958 ) Loss before income taxes   (6,924 )     (8,341 ) Provision for income tax   (210 )     (9 ) Net loss $ (7,134 )   $ (8,350 ) Net loss per share:       Basic and diluted $ (0.66 )   $ (0.78 ) Weighted average shares outstanding:       Basic and diluted   10,807,930       10,686,730   a.k.a. BRANDS HOLDING CORP. CONDENSED CONSOLIDATED BALANCE SHEETS (in thousands) (unaudited)     March 31,
2026   December 31,
2025 Assets       Current assets:       Cash and cash equivalents $ 12,862     $ 20,273   Accounts receivable, net   7,638       10,650   Inventory   67,690       86,177   Prepaid expenses and other current assets   37,192       12,371   Total current assets   125,382       129,471   Property and equipment, net   39,524       39,315   Operating lease right-of-use assets   93,279       88,624   Intangible assets, net   41,322       43,470   Goodwill   95,375       93,695   Deferred tax assets   8       8   Other assets   2,797       2,799   Total assets $ 397,687     $ 397,382   Liabilities and stockholders’ equity       Current liabilities:       Accounts payable $ 29,491     $ 31,248   Accrued liabilities   34,147       33,532   Sales returns reserve   8,571       7,889   Deferred revenue   13,029       12,707   Income taxes payable   449       243   Operating lease liabilities, current   13,451       13,052   Current portion of long-term debt   6,375       6,375   Total current liabilities   105,513       105,046   Long-term debt   103,194       104,695   Operating lease liabilities   92,583       87,668   Other long-term liabilities   1,979       2,202   Total liabilities   303,269       299,611   Stockholders’ equity:       Preferred stock   —       —   Common stock   128       128   Additional paid-in capital   477,074       476,124   Accumulated other comprehensive loss   (50,813 )     (53,644 ) Accumulated deficit   (331,971 )     (324,837 ) Total stockholders’ equity   94,418       97,771   Total liabilities and stockholders’ equity $ 397,687     $ 397,382   a.k.a. BRANDS HOLDING CORP. CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (in thousands) (unaudited)     Three Months Ended March 31,     2026       2025   Cash flows from operating activities:       Net loss $ (7,134 )   $ (8,350 ) Adjustments to reconcile net loss to net cash used in operating activities:       Depreciation expense   2,397       1,855   Amortization expense   2,331       2,519   Amortization of debt issuance costs   152       144   Lease incentives   657       1,025   Non-cash operating lease expense   3,185       2,833   Equity-based compensation   1,171       2,059   Changes in operating assets and liabilities:       Accounts receivable, net   3,027       (5,289 ) Inventory   19,314       1,572   Prepaid expenses and other current assets   (24,870 )     2,279   Accounts payable   (2,194 )     (2,699 ) Income taxes payable   205       (388 ) Accrued liabilities   297       143   Sales returns reserve   651       2,042   Deferred revenue   230       941   Lease liabilities   (3,247 )     (2,561 ) Net cash used in operating activities   (3,828 )     (1,875 ) Cash flows from investing activities:       Purchases of property and equipment   (2,582 )     (3,436 ) Net cash used in investing activities   (2,582 )     (3,436 ) Cash flows from financing activities:       Proceeds from line of credit, net of issuance costs   —       21,500   Repayment of line of credit   —       (11,300 ) Repayment of debt   (1,594 )     (2,100 ) Taxes paid related to net share settlement of equity awards   (221 )     (248 ) Repurchase of shares   —       (257 ) Net cash (used in) provided by financing activities   (1,815 )     7,595   Effect of exchange rate changes on cash, cash equivalents and restricted cash   742       108   Net (decrease) increase in cash, cash equivalents and restricted cash   (7,483 )     2,392   Cash, cash equivalents and restricted cash at beginning of period   22,514       26,479   Cash, cash equivalents and restricted cash at end of period $ 15,031     $ 28,871           Reconciliation of cash, cash equivalents and restricted cash:       Cash and cash equivalents $ 12,862     $ 26,679   Restricted cash, included in prepaid expenses and other current assets   106       472   Restricted cash, included in other assets   2,063       1,720   Total cash, cash equivalents and restricted cash $ 15,031     $ 28,871   a.k.a. BRANDS HOLDING CORP. KEY FINANCIAL AND OPERATING METRICS AND NON-GAAP MEASURES (unaudited)     Three Months Ended March 31, (dollars in thousands)   2026       2025   Gross margin   63.1 %     57.2 % Net loss $ (7,134 )   $ (8,350 ) Net loss margin   (5.4 )%     (6.5 )% Adjusted EBITDA2 $ 5,148     $ 2,665   Adjusted EBITDA margin2   3.9 %     2.1 % Key Operational Metrics and Regional Sales   Three Months Ended March 31,     (metrics in millions, except AOV; sales in thousands)   2026       2025   % Change Key Operational Metrics           Active customers4   4.26       4.13   3.1 % Average order value $ 77     $ 78   (1.3 )% Number of orders   1.73       1.66   4.2 %             Sales by Region           U.S. $ 90,849     $ 88,054   3.2 % Australia & New Zealand   36,932       35,593   3.8 % Rest of world   4,683       5,010   (6.5 )% Total $ 132,464     $ 128,657   3.0 % Year-over-year growth on a constant currency basis1   1.2 %         Active Customers We view the number of active customers as a key indicator of our growth, our value proposition and consumer awareness of our brand, and their desire to purchase our products. In any particular period, we determine our number of active customers by counting the total number of unique customer accounts who have made at least one purchase in the preceding 12-month period, measured from the last date of such period. Average Order Value We define average order value (“AOV”) as net sales in a given period divided by the total orders placed in that period. AOV may fluctuate as we expand into new categories or geographies or as our assortment changes. Number of Orders We define the number of orders as the total number of orders placed by our customers, prior to product returns, across our platform or in our stores in any given period. An order is counted on the day the customer places the order. We consider the number of orders to be a key indicator of our ability to attract and retain customers, as well as an indicator of the desirability of our products. a.k.a. BRANDS HOLDING CORP.
RECONCILIATION OF NON-GAAP FINANCIAL MEASURES
(in thousands, except per share data)
(unaudited) Adjusted EBITDA and Adjusted EBITDA Margin Adjusted EBITDA and Adjusted EBITDA margin are non-GAAP financial measures that management uses to assess our operating performance. Because Adjusted EBITDA and Adjusted EBITDA margin facilitate internal comparisons of our historical operating performance on a more consistent basis, we use these measures for business planning purposes. We also believe this information will be useful for investors to facilitate comparisons of our operating performance and better identify trends in our business. We expect Adjusted EBITDA margin to increase over the long-term as we continue to scale our business and achieve greater leverage in our operating expenses. We calculate Adjusted EBITDA as net income (loss) adjusted to exclude: interest and other expense; provision for (benefit from) income taxes; depreciation and amortization expense; equity-based compensation expense; costs to establish or relocate distribution centers; transaction costs; costs related to severance from headcount reductions; goodwill and intangible asset impairment; sales tax penalties; insured losses, net of any recoveries; and one-time or non-recurring items. We calculate Adjusted EBITDA margin as Adjusted EBITDA as a percentage of net sales. Adjusted EBITDA and Adjusted EBITDA margin are considered non-GAAP financial measures under the SEC’s rules because they exclude certain amounts included in net income (loss) and net income (loss) margin, the most directly comparable financial measures calculated in accordance with GAAP. A reconciliation of non-GAAP Adjusted EBITDA to net loss for the three months ended March 31, 2026 and 2025, is as follows:   Three Months Ended March 31, (dollars in thousands)   2026       2025   Net loss $ (7,134 )   $ (8,350 ) Add (deduct):       Total other expense   2,820       2,958   Provision for income tax   210       9   Depreciation and amortization expense   4,728       4,374   Equity-based compensation expense   1,171       2,059   Distribution center relocation costs   484       737   Non-routine legal matters   2,650       711   Non-routine items5   219       167   Adjusted EBITDA $ 5,148     $ 2,665   Net loss margin   (5.4 )%     (6.5 )% Adjusted EBITDA margin   3.9 %     2.1 % Adjusted Gross Margin Adjusted Gross Margin is a non-GAAP financial measure that management uses to assess our operating performance. Because Adjusted Gross Margin facilitates internal comparison of our historical operating performance on a more consistent basis, we use this measure for business planning purposes. We also believe this information will be useful for investors to facilitate comparisons of our operating performance and better identify trends in our business. We expect Adjusted Gross Margin to increase over the long-term as we continue to leverage our test-and-repeat strategy, curate our brand portfolios and elevate product quality. We calculate Adjusted Gross Margin as gross margin (calculated in accordance with GAAP) adjusted to exclude: the IEEPA tariff adjustment; any reversal of duty drawback benefits and other charges related to the IEEPA tariff adjustment; an inventory write-off; and one-time or non-recurring items. Adjusted Gross Margin is considered a non-GAAP financial measure under the SEC’s rules because it excludes certain amounts included in gross margin, the most directly comparable financial measure calculated in accordance with GAAP. A reconciliation of non-GAAP Adjusted Gross Margin to gross margin for the three months ended March 31, 2026 and 2025, is as follows:   Three Months Ended March 31,   2026   2025 Gross margin 63.1 %   57.2 % Add (deduct):       IEEPA tariff adjustment (13.9 )%   — % Reversal of duty drawback benefits and related charges 0.8 %   — % Inventory write-off 9.0 %   — % Adjusted Gross Margin 59.0 %   57.2 % _____________________________ 1 In order to provide a framework for assessing the performance of our underlying business, excluding the effects of foreign currency rate fluctuations, we compare the percent change in the results from one period to another period using a constant currency methodology wherein current and comparative prior period results for our operations reporting in currencies other than U.S. dollars are converted into U.S. dollars at constant exchange rates (i.e., the rates in effect on December 31, 2025, which was the last day of our prior fiscal year) rather than the actual exchange rates in effect during the respective periods. 2 See additional information at the end of this release regarding non-GAAP financial measures. 3 The Company has not provided a quantitative reconciliation of its Adjusted EBITDA outlook to a GAAP net income (loss) outlook because it is unable, without making unreasonable efforts, to project certain reconciling items. These items include, but are not limited to, future equity-based compensation expense, income taxes, interest expense and transaction costs. These items are inherently variable and uncertain and depend on various factors, some of which are outside of the Company’s control or ability to predict. See additional information at the end of this release regarding non-GAAP financial measures. 4 Trailing twelve months. 5 Non-routine items include severance from headcount reductions, one time supply chain sourcing costs and sales tax penalties.   View source version on businesswire.com: https://www.businesswire.com/news/home/20260512152227/en/ Investor Contact
investors@aka-brands.com Media Contact
media@aka-brands.com Original: a.k.a. Brands Holding Corp. Reports First Quarter 2026 Financial Results

Petal & Pup Celebrates Australian Roots and Global Growth with New Brand IdentityMarch 13, 2026 9:00 AM
PR Newswire (US)

New brand campaign marks the evolution of the women-led brand and its connection to women everywhere. SAN FRANCISCO, March 13, 2026 /PRNewswire/ -- a.k.a. Brands Holding Corp. (NYSE: AKA), a portfolio of next generation fashion brands, today announces the launch of Petal & Pup's global evergreen brand campaign and the official debut of the brand's evolved identity.







Rooted in Petal & Pup's carefree Australian spirit, the evergreen campaign invites women everywhere to see themselves reflected in a shared joy for dressing up, connection, and the beauty found in life's moments, big and small. The campaign marks a defining chapter in the brand's evolution and reinforces its confidence, longevity, and growing global presence.The campaign introduces Petal & Pup's refreshed brand identity, blending its Australian beginnings with its position as an international fashion destination. True to the brand's women first philosophy, the campaign was created entirely by women, from models and creatives to production teams, embodying Petal & Pup's commitment to being a brand imagined by women for women."As we continue to grow globally, this campaign signals our long-term vision, confidence, and belief in building a brand that feels warm, emotive, and deeply connected to its community," said Victoria Estella Perry, President of Petal & Pup. "Petal & Pup was born in Australia, and while the campaign is rooted in where we began, its message is universal. It celebrates togetherness, femininity, and the shared joy of dressing for life's moments with women everywhere."Shot entirely in Australia, the campaign proudly celebrates Petal & Pup's Aussie heritage through joyful, optimistic storytelling and nature inspired visuals, including Australian florals such as the brand's signature Protea. The launch also introduces the brand's new tagline, "Aussie Born. Loved Everywhere". A refined logo, refreshed color palette, and evolved visual language anchor the brand's next chapter and reflect its long-term growth opportunity, underscored by successful wholesale and retail partnerships with Nordstrom and David Jones.The global campaign launched February 9 in Australia and March 9 in the United States.Press Kit Imagery can be viewed here. Campaign Video can be viewed here.To shop Petal & Pup online, visit petalandpup.comAbout Petal & Pup Founded in Queensland, Australia in 2014, Petal & Pup is a global fashion brand known for its effortlessly feminine, trend-forward designs made for life's moments — big and small. With offices in Australia and the United States, the brand creates attainable, feel-good pieces that celebrates femininity and makes getting dressed feel easy and joyful.www.petalandpup.com | www.petalandpup.com.auAbout a.k.a. Brands
a.k.a. Brands maintains a portfolio of global fashion brands, Princess Polly, Culture Kings, Petal & Pup and mnml. Through these brands we reach a broad audience of next-generation consumers who seek fashion inspiration on social media and primarily shop online. Our brands are hyper-focused on the customer and serving them newness and a seamless experience throughout the entire shopping journey. We leverage a data-driven 'test and repeat' merchandising model that allows us to introduce new and exclusive fashion weekly, so our customers are always on-trend. We leverage innovative data-driven insights to authentically connect and engage with customers across the latest marketing platforms. Further, we are committed to showing up for customers wherever they shop, whether that's online, in-stores or through wholesale channels. Leveraging our industry expertise and operational synergies, we help accelerate our brands so they can grow faster, reach broader audiences, achieve greater scale and enhance their profitability. We believe we are disrupting the status quo and pioneering a new approach to fashion.














View original content to download multimedia:https://www.prnewswire.com/news-releases/petal--pup-celebrates-australian-roots-and-global-growth-with-new-brand-identity-302713128.htmlSOURCE Petal & Pup

Original: Petal & Pup Celebrates Australian Roots and Global Growth with New Brand Identity

a.k.a. Brands Holding Corp. Reports Fourth Quarter and Full Year 2025 Financial ResultsMarch 5, 2026 4:05 PM
Business Wire
Delivers Another Consecutive Year of Net Sales Growth; Expands Gross Margin and Enters 2026 with Strengthening Momentum


Princess Polly Announces Eight New U.S. Store Leases


a.k.a. Brands Holding Corp. (NYSE: AKA), a portfolio of next generation fashion brands, today announced financial results for the fourth quarter and full year ended December 31, 2025.


Fourth Quarter Financial Highlights



Net sales increased 3.1% to $164.0 million, compared to $159.0 million in the fourth quarter of 2024; up 2.8% on a constant currency basis1.



In the U.S., net sales increased 5.3% compared to the fourth quarter of 2024.



Net loss was $(14.5) million, or $(1.35) per share, in the fourth quarter of 2025, compared to net loss of $(9.4) million, or $(0.88) per share, in the fourth quarter of 2024.



Adjusted EBITDA2 was $2.5 million, or 1.5% of net sales, compared to $6.2 million, or 3.9% of net sales in the fourth quarter of 2024.



Fiscal 2025 Financial Highlights



Net sales increased 4.4% to $600.2 million, compared to $574.7 million in 2024; and increased 5.0% on a constant currency basis1.



Net loss was $(31.4) million, or $(2.93) per share, compared to net loss of $(26.0) million, or $(2.46) per share, in 2024.



Adjusted EBITDA2 was $19.7 million, or 3.3% of net sales, compared to $23.3 million, or 4.1% of net sales in 2024.



“We’re pleased with the progress we made in 2025 as we continued to execute against our strategic priorities and strengthen the foundation of the business,” said Ciaran Long, Chief Executive Officer of a.k.a. Brands. “We delivered another year of growth, with net sales increasing 4.4% to $600 million, including 7% growth in the U.S., which is now up 25% on a two-year stack. During the year, we diversified our supply chain, reduced inventory by 10%, opened eight new Princess Polly stores and continued to invest in our brands. Importantly, we expanded gross margin by 30 basis points despite a dynamic trade environment.”


“We enter 2026 from a position of strength, with growing momentum across the brands and mid-single-digit net sales growth quarter to date,” Long continued. “We remain focused on driving direct-to-consumer growth through exclusive, trend-right product and disciplined marketing. We see significant opportunity to expand our reach through targeted retail growth, including the new Princess Polly stores announced today, as well as strategic wholesale partnerships. At the same time, we are simplifying the business and embedding AI-driven tools to move faster, operate more efficiently and support margin expansion. We believe 2026 represents an inflection point for the company, and we are confident in our ability to deliver sustainable growth, expand adjusted EBITDA and create long-term shareholder value.”


In a separate press release issued today, the Company announced it has executed eight new Princess Polly store leases across the U.S., with additional locations expected to be announced throughout the year.


Fourth Quarter Financial Details



Net sales increased 3.1% to $164.0 million, compared to $159.0 million in the fourth quarter of 2024. On a constant currency1 basis, net sales increased 2.8%.



Gross margin was 55.6% in the fourth quarter of 2025, compared to 55.9% in the same period last year, reflecting out-of-stocks in best-selling styles in October due to the supply chain transition.



Selling expenses were $51.0 million, compared to $44.6 million in the fourth quarter of 2024. Selling expenses were 31.1% of net sales, compared to 28.0% of net sales in the fourth quarter of 2024, driven by the expanding retail footprint.



Marketing expenses were $20.5 million, compared to $22.3 million in the fourth quarter of 2024. Marketing expenses were 12.5% of net sales, compared to 14.0% of net sales in the fourth quarter of 2024.



General and administrative (“G&A”) expenses were $30.3 million, compared to $24.9 million in the fourth quarter of 2024. G&A expenses were 18.5% of net sales, compared to 15.7% of net sales in the fourth quarter of 2024. The increase in G&A expenses as a percentage of net sales was primarily due to an increase in non-routine legal matters.



Adjusted EBITDA2 was $2.5 million, or 1.5% of net sales, compared to $6.2 million, or 3.9% of net sales in the fourth quarter of 2024.



Full year 2025 financial details are included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2025.


Balance Sheet and Cash Flow



Cash and cash equivalents at the end of the fourth quarter totaled $20.3 million, compared to $24.2 million at the end of the fourth quarter of 2024.



Inventory at the end of the fourth quarter totaled $86.2 million, compared to $95.8 million at the end of the fourth quarter of 2024.



Debt at the end of the fourth quarter totaled $111.1 million, compared to $111.7 million at the end of the fourth quarter of 2024.



Cash flow provided by operations for the year ended December 31, 2025 was $16.4 million, compared to cash provided by operations of $0.7 million for the year ended December 31, 2024. The increase was primarily driven by more sell through of inventory in 2025, as compared to 2024.



Outlook


For the full year fiscal 2026, the Company expects:



Net sales between $625 million and $635 million



Adjusted EBITDA3 between $27 million and $29 million



Weighted average diluted share count of 11 million



Capital expenditures of approximately $18 million to $20 million



For the first quarter of 2026, the Company expects:



Net sales between $130 million and $132 million



Adjusted EBITDA3 between $1.5 million and $2.0 million



Weighted average diluted share count of 10.8 million



The outlook above contemplates the tariff rates in place exiting 2025, and does not include the impact of any potential refunds as a result of the Supreme Court’s decision to overturn the IEEPA tariffs. The guidance and forward-looking statements made in this press release and on the conference call are based on management's expectations as of the date of this press release. See “Forward-Looking Statements” for additional information.


Conference Call


A conference call to discuss the Company’s fourth quarter and full year 2025 results is scheduled for March 5, 2026, at 4:30 p.m. ET. a.k.a. Brands’ webcast will be available via the company website at ir.aka-brands.com. Analysts and investors may call in on (877) 858-5495 or (201) 689-8853. A replay of the conference call will be available approximately three hours after the conclusion of the call on the Company’s website at ir.aka-brands.com or by dialing (877) 660-6853 or (201) 612-7415 for international callers, conference ID 13757915. The replay will be available until March 12, 2026.


Use of Non-GAAP Financial Measures and Other Operating Metrics


In addition to results determined in accordance with accounting principles generally accepted in the United States of America (GAAP), management utilizes certain non-GAAP financial measures such as Adjusted EBITDA and Adjusted EBITDA margin for purposes of evaluating ongoing operations and for internal planning and forecasting purposes. We believe that these non-GAAP financial measures, when reviewed collectively with our GAAP financial information, provide useful supplemental information to investors in assessing our operating performance. The non-GAAP financial measures should not be considered in isolation or as a substitute for the GAAP financial measures. The non-GAAP financial measures used by the Company may be different from similarly-titled non-GAAP financial measures used by other companies. See additional information at the end of this release regarding non-GAAP financial measures.


About a.k.a. Brands


a.k.a. Brands maintains a portfolio of global fashion brands, Princess Polly, Culture Kings, Petal and Pup and mnml. Through these brands we reach a broad audience of next-generation consumers who seek fashion inspiration on social media and primarily shop online. Our brands are hyper-focused on the customer and serving them newness and a seamless experience throughout the entire shopping journey. We leverage a data-driven ‘test, repeat & clear’ merchandising model that allows us to introduce new and exclusive fashion weekly, so our customers are always on-trend. We leverage innovative data-driven insights to authentically connect and engage with customers across the latest marketing platforms. Further, we are committed to showing up for customers wherever they shop, whether that’s online, in-stores or through wholesale channels. Leveraging our industry expertise and operational synergies, we help accelerate our brands so they can grow faster, reach broader audiences, achieve greater scale and enhance their profitability. We believe we are disrupting the status quo and pioneering a new approach to fashion.


Forward-Looking Statements


Certain statements made in this release are “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements.


These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the Company’s control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements.


Important factors, among others, that may affect actual results or outcomes include the effects of economic downturns and unstable market conditions; our ability in the future to continue to comply with the New York Stock Exchange’s (NYSE) listing standards and maintain the listing of our common stock on the NYSE; risks related to doing business in China; our ability to anticipate rapidly-changing consumer preferences in the apparel, footwear and accessories industries; our ability to execute our strategic initiatives, including transitioning Culture Kings to a data-driven, short lead time merchandising cycle; our ability to acquire new customers, retain existing customers or maintain average order value levels; the effectiveness of our marketing and our level of customer traffic; merchandise return rates; our ability to manage our inventory effectively; our success in identifying brands to acquire, integrate and manage on our platform; our ability to expand into new markets; the global nature of our business, including international economic, geopolitical instability (including the ongoing Russia-Ukraine, Israel-Palestine wars, U.S.-Iran conflict and relations between China and Taiwan), legal, compliance and supply chain risks (including as a result of trade policies, including the negotiation or termination of trade agreements and the imposition of higher tariffs on imports into the U.S. and Australia); interruptions in or increased costs of shipping and distribution, which could affect our ability to deliver our products to the market; our use of social media platforms and influencer sponsorship initiatives, which could adversely affect our reputation or subject us to fines or other penalties; fluctuating operating results; the inherent challenges in measuring certain of our key operating metrics, and the risk that real or perceived inaccuracies in such metrics may harm our reputation and negatively affect our business; the potential for tax liabilities that may increase the costs to our consumers; our ability to attract and retain highly qualified personnel, including key members of our leadership team; fluctuations in wage rates and the price, availability and quality of raw materials and finished goods, which could increase costs; foreign currency fluctuations; and other risks and uncertainties set forth in the sections entitled “Risk Factors,” “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Forward-Looking Statements” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2025, filed with the Securities and Exchange Commission (SEC) on March 5, 2026. a.k.a. Brands does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.




a.k.a. BRANDS HOLDING CORP.




CONDENSED CONSOLIDATED STATEMENTS OF INCOME




(in thousands, except share and per share data)




(unaudited)










 



 






Three Months Ended December 31,






 






Year Ended December 31,








 






 






2025






 






 






 






2024






 






 






 






2025






 






 






 






2024






 








Net sales






$






163,950






 






 






$






159,023






 






 






$






600,208






 






 






$






574,697






 








Cost of sales






 






72,874






 






 






 






70,081






 






 






 






256,149






 






 






 






247,192






 








Gross profit






 






91,076






 






 






 






88,942






 






 






 






344,059






 






 






 






327,505






 








Operating expenses:






 






 






 






 






 






 






 








Selling






 






51,021






 






 






 






44,559






 






 






 






177,822






 






 






 






161,852






 








Marketing






 






20,534






 






 






 






22,278






 






 






 






74,125






 






 






 






74,710






 








General and administrative






 






30,268






 






 






 






24,897






 






 






 






110,161






 






 






 






101,264






 








Total operating expenses






 






101,823






 






 






 






91,734






 






 






 






362,108






 






 






 






337,826






 








Loss from operations






 






(10,747






)






 






 






(2,792






)






 






 






(18,049






)






 






 






(10,321






)








Other expense, net:






 






 






 






 






 






 






 








Interest expense






 






(2,451






)






 






 






(2,635






)






 






 






(9,975






)






 






 






(10,296






)








Other (expense) income






 






(73






)






 






 






4






 






 






 






(1,291






)






 






 






(1,044






)








Total other expense, net






 






(2,524






)






 






 






(2,631






)






 






 






(11,266






)






 






 






(11,340






)








Loss before income taxes






 






(13,271






)






 






 






(5,423






)






 






 






(29,315






)






 






 






(21,661






)








Provision for income tax






 






(1,227






)






 






 






(3,934






)






 






 






(2,119






)






 






 






(4,329






)








Net loss






$






(14,498






)






 






$






(9,357






)






 






$






(31,434






)






 






$






(25,990






)








 






 






 






 






 






 






 






 








Net loss per share, basic and diluted






$






(1.35






)






 






$






(0.88






)






 






$






(2.93






)






 






$






(2.46






)








Weighted average shares outstanding, basic and diluted






 






10,751,859






 






 






 






10,655,476






 






 






 






10,725,607






 






 






 






10,567,656






 









a.k.a. BRANDS HOLDING CORP.




CONDENSED CONSOLIDATED BALANCE SHEETS




(in thousands)




(unaudited)










 



 






December 31,

2025






 






December 31,

2024








Assets






 






 






 








Current assets:






 






 






 








Cash and cash equivalents






$






20,273






 






 






$






24,192






 








Accounts receivable, net






 






10,650






 






 






 






8,107






 








Inventory






 






86,177






 






 






 






95,750






 








Prepaid expenses and other current assets






 






12,371






 






 






 






16,720






 








Total current assets






 






129,471






 






 






 






144,769






 








Property and equipment, net






 






39,315






 






 






 






31,262






 








Operating lease right-of-use assets






 






88,624






 






 






 






65,382






 








Intangible assets, net






 






43,470






 






 






 






52,354






 








Goodwill






 






93,695






 






 






 






89,254






 








Deferred tax assets






 






8






 






 






 






47






 








Other assets






 






2,799






 






 






 






2,136






 








Total assets






$






397,382






 






 






$






385,204






 








Liabilities and stockholders’ equity






 






 






 








Current liabilities:






 






 






 








Accounts payable






$






31,248






 






 






$






30,299






 








Accrued liabilities






 






33,532






 






 






 






31,216






 








Sales returns reserve






 






7,889






 






 






 






7,587






 








Deferred revenue






 






12,707






 






 






 






12,215






 








Income taxes payable






 






243






 






 






 






1,039






 








Operating lease liabilities, current






 






13,052






 






 






 






8,382






 








Current portion of long-term debt






 






6,375






 






 






 






6,300






 








Total current liabilities






 






105,046






 






 






 






97,038






 








Long-term debt






 






104,695






 






 






 






105,411






 








Operating lease liabilities






 






87,668






 






 






 






63,496






 








Other long-term liabilities






 






2,202






 






 






 






1,625






 








Total liabilities






 






299,611






 






 






 






267,570






 








Stockholders’ equity:






 






 






 








Preferred stock






 






—






 






 






 






—






 








Common stock






 






128






 






 






 






128






 








Additional paid-in capital






 






476,124






 






 






 






471,758






 








Accumulated other comprehensive loss






 






(53,644






)






 






 






(60,849






)








Accumulated deficit






 






(324,837






)






 






 






(293,403






)








Total stockholders’ equity






 






97,771






 






 






 






117,634






 








Total liabilities and stockholders’ equity






$






397,382






 






 






$






385,204






 









a.k.a. BRANDS HOLDING CORP.




CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS




(in thousands)




(unaudited)








 



 






Year Ended December 31,








 






 






2025






 






 






 






2024






 








Cash flows from operating activities:






 






 






 








Net loss






$






(31,434






)






 






$






(25,990






)








Adjustments to reconcile net loss to net cash provided by operating activities:






 






 






 








Depreciation expense






 






8,332






 






 






 






6,550






 








Amortization expense






 






9,426






 






 






 






11,047






 








Amortization of debt issuance costs






 






761






 






 






 






597






 








Lease incentives






 






3,621






 






 






 






—






 








Loss on disposal of businesses






 






600






 






 






 






673






 








Non-cash operating lease expense






 






13,615






 






 






 






8,979






 








Equity-based compensation






 






7,049






 






 






 






7,980






 








Deferred income taxes, net






 






41






 






 






 






1,508






 








Changes in operating assets and liabilities, net of effects of acquisitions:






 






 






 








Accounts receivable, net






 






(2,331






)






 






 






(3,294






)








Inventory






 






12,070






 






 






 






(10,657






)








Prepaid expenses and other current assets






 






4,273






 






 






 






1,539






 








Accounts payable






 






811






 






 






 






2,442






 








Income taxes payable






 






(802






)






 






 






778






 








Accrued liabilities






 






1,781






 






 






 






7,138






 








Sales returns reserve






 






220






 






 






 






(1,849






)








Deferred revenue






 






202






 






 






 






856






 








Lease liabilities






 






(11,799






)






 






 






(7,628






)








Net cash provided by operating activities






 






16,436






 






 






 






669






 








Cash flows from investing activities:






 






 






 








Purchases of intangible assets






 






—






 






 






 






(2






)








Purchases of property and equipment






 






(17,069






)






 






 






(11,592






)








Net cash used in investing activities






 






(17,069






)






 






 






(11,594






)








Cash flows from financing activities:






 






 






 








Payments of debt issuance costs






 






(1,406






)






 






 






—






 








Proceeds from line of credit






 






40,900






 






 






 






49,500






 








Repayment of line of credit






 






(35,600






)






 






 






(26,200






)








Proceeds from issuance of debt, net of issuance costs






 






13,773






 






 






 






—






 








Repayment of debt






 






(19,417






)






 






 






(5,400






)








Taxes paid related to net share settlement of equity awards






 






(944






)






 






 






(1,103






)








Proceeds from issuances under equity-based compensation plans






 






237






 






 






 






224






 








Repurchase of shares






 






(1,976






)






 






 






(1,515






)








Net cash (used in) provided by financing activities






 






(4,433






)






 






 






15,506






 








Effect of exchange rate changes on cash, cash equivalents and restricted cash






 






1,101






 






 






 






(2,131






)








Net change in cash, cash equivalents and restricted cash






 






(3,965






)






 






 






2,450






 








Cash, cash equivalents and restricted cash at beginning of period






 






26,479






 






 






 






24,029






 








Cash, cash equivalents and restricted cash at end of period






$






22,514






 






 






$






26,479






 








 






 






 






 








Reconciliation of cash, cash equivalents and restricted cash:






 






 






 








Cash and cash equivalents






$






20,273






 






 






$






24,192






 








Restricted cash, included in prepaid expenses and other current assets






 






232






 






 






 






577






 








Restricted cash, included in other assets






 






2,009






 






 






 






1,710






 








Total cash, cash equivalents and restricted cash






$






22,514






 






 






$






26,479






 









a.k.a. BRANDS HOLDING CORP.




KEY OPERATING AND FINANCIAL METRICS




(unaudited)










 



 






Three Months Ended December 31,






 






Year Ended December 31,








(dollars in thousands)






 






2025






 






 






 






2024






 






 






 






2025






 






 






 






2024






 








Gross margin






 






55.6






%






 






 






55.9






%






 






 






57.3






%






 






 






57.0






%








Net loss






$






(14,498






)






 






$






(9,357






)






 






$






(31,434






)






 






$






(25,990






)








Net loss margin






 






(8.8






)%






 






 






(5.9






)%






 






 






(5.2






)%






 






 






(4.5






)%








Adjusted EBITDA2






$






2,512






 






 






$






6,216






 






 






$






19,721






 






 






$






23,309






 








Adjusted EBITDA margin2






 






1.5






%






 






 






3.9






%






 






 






3.3






%






 






 






4.1






%









Key Operational Metrics and Regional Sales














 



 






Three Months Ended

December 31,






 






 






 






Year Ended December 31,






 






 








(metrics in millions, except AOV; sales in thousands)






 






2025






 






 






2024






 






% Change






 






 






2025






 






 






2024






 






% Change








Key Operational Metrics






 






 






 






 






 






 






 






 






 






 






 








Active customers4






 






4.18






 






 






 






4.07






 






2.7






%






 






 






4.18






 






 






 






4.07






 






2.7






%








Average order value






$






76






 






 






$






78






 






(2.6






)%






 






$






77






 






 






$






79






 






(2.5






)%








Number of orders






 






2.17






 






 






 






2.04






 






6.4






%






 






 






7.77






 






 






 






7.32






 






6.1






%








 






 






 






 






 






 






 






 






 






 






 






 








Sales by Region






 






 






 






 






 






 






 






 






 






 






 








U.S.






$






101,232






 






 






$






96,106






 






5.3






%






 






$






394,288






 






 






$






368,799






 






6.9






%








Australia/New Zealand






 






58,134






 






 






 






57,225






 






1.6






%






 






 






185,638






 






 






 






180,328






 






2.9






%








Rest of world






 






4,584






 






 






 






5,692






 






(19.5






)%






 






 






20,282






 






 






 






25,570






 






(20.7






)%








Total






$






163,950






 






 






$






159,023






 






3.1






%






 






$






600,208






 






 






$






574,697






 






4.4






%








Year-over-year growth on a constant currency basis1






 






2.8






%






 






 






 






 






 






 






5.0






%






 






 






 






 








 






 






 






 






 






 






 






 






 






 






 






 








Sales by Region - Two-Year Stack






Three Months Ended

December 31,






 






 






 






Year Ended December 31,






 






 








 






 






2025






 






 






2023






 






% Change






 






 






2025






 






 






2023






 






% Change








U.S.






$






101,232






 






 






$






79,057






 






28.0






%






 






$






394,288






 






 






$






315,496






 






25.0






%








Australia/New Zealand






 






58,134






 






 






 






63,272






 






(8.1






)%






 






 






185,638






 






 






 






202,777






 






(8.5






)%








Rest of world






 






4,584






 






 






 






6,583






 






(30.4






)%






 






 






20,282






 






 






 






27,985






 






(27.5






)%








Total






$






163,950






 






 






$






148,912






 






10.1






%






 






$






600,208






 






 






$






546,258






 






9.9






%







Active Customers


We view the number of active customers as a key indicator of our growth, our value proposition and consumer awareness of our brand, and their desire to purchase our products. In any particular period, we determine our number of active customers by counting the total number of unique customer accounts who have made at least one purchase in the preceding 12-month period, measured from the last date of such period.


Average Order Value


We define average order value (“AOV”) as net sales in a given period divided by the total orders placed in that period. AOV may fluctuate as we expand into new categories or geographies or as our assortment changes.


Number of Orders


We define the number of orders as the total number of orders placed by our customers, prior to product returns, across our platform or in our stores in any given period. An order is counted on the day the customer places the order. We consider the number of orders to be a key indicator of our ability to attract and retain customers, as well as an indicator of the desirability of our products.




a.k.a. BRANDS HOLDING CORP.








RECONCILIATION OF NON-GAAP FINANCIAL MEASURES








(in thousands, except per share data)








(unaudited)







Adjusted EBITDA and Adjusted EBITDA Margin


Adjusted EBITDA and Adjusted EBITDA margin are non-GAAP financial measures that management uses to assess our operating performance. Because Adjusted EBITDA and Adjusted EBITDA margin facilitate internal comparisons of our historical operating performance on a more consistent basis, we use these measures for business planning purposes.


We also believe this information will be useful for investors to facilitate comparisons of our operating performance and better identify trends in our business. We expect Adjusted EBITDA margin to increase over the long-term as we continue to scale our business and achieve greater leverage in our operating expenses.


We calculate Adjusted EBITDA as net income (loss) adjusted to exclude: interest and other expense; provision for (benefit from) income taxes; depreciation and amortization expense; equity-based compensation expense; costs to establish or relocate distribution centers; transaction costs; costs related to severance from headcount reductions; goodwill and intangible asset impairment; sales tax penalties; insured losses, net of any recoveries; and one-time or non-recurring items. We calculate Adjusted EBITDA margin as Adjusted EBITDA as a percentage of net sales. Adjusted EBITDA and Adjusted EBITDA margin are considered non-GAAP financial measures under the SEC’s rules because they exclude certain amounts included in net income (loss) and net income (loss) margin, the most directly comparable financial measures calculated in accordance with GAAP.


A reconciliation of non-GAAP Adjusted EBITDA to net loss for the three months and year ended December 31, 2025 and 2024 is as follows:




 






Three Months Ended

December 31,






 






Year Ended December 31,








 






 






2025






 






 






 






2024






 






 






 






2025






 






 






 






2024






 








Net loss






$






(14,498






)






 






$






(9,357






)






 






$






(31,434






)






 






$






(25,990






)








Add (deduct):






 






 






 






 






 






 






 








Total other expense, net






 






2,524






 






 






 






2,631






 






 






 






11,266






 






 






 






11,340






 








Provision for income tax






 






1,227






 






 






 






3,934






 






 






 






2,119






 






 






 






4,329






 








Depreciation and amortization expense






 






4,491






 






 






 






4,575






 






 






 






17,758






 






 






 






17,597






 








Equity-based compensation expense






 






1,252






 






 






 






1,993






 






 






 






7,049






 






 






 






7,980






 








Distribution center relocation costs






 






3,045






 






 






 






1,435






 






 






 






4,632






 






 






 






2,101






 








Non-routine legal matters






 






4,230






 






 






 






960






 






 






 






6,647






 






 






 






4,498






 








Non-routine items5






 






241






 






 






 






45






 






 






 






1,684






 






 






 






1,454






 








Adjusted EBITDA






$






2,512






 






 






$






6,216






 






 






$






19,721






 






 






$






23,309






 








Net loss margin






 






(8.8






)%






 






 






(5.9






)%






 






 






(5.2






)%






 






 






(4.5






)%








Adjusted EBITDA margin






 






1.5






%






 






 






3.9






%






 






 






3.3






%






 






 






4.1






%








_____________________________


1 In order to provide a framework for assessing the performance of our underlying business, excluding the effects of foreign currency rate fluctuations, we compare the percent change in the results from one period to another period using a constant currency methodology wherein current and comparative prior period results for our operations reporting in currencies other than U.S. dollars are converted into U.S. dollars at constant exchange rates (i.e., the rates in effect on December 31, 2024, which was the last day of our prior fiscal year) rather than the actual exchange rates in effect during the respective periods.


2 See additional information at the end of this release regarding non-GAAP financial measures.


3 The Company has not provided a quantitative reconciliation of its Adjusted EBITDA outlook to a GAAP net income (loss) outlook because it is unable, without making unreasonable efforts, to project certain reconciling items. These items include, but are not limited to, future equity-based compensation expense, income taxes, interest expense and transaction costs. These items are inherently variable and uncertain and depend on various factors, some of which are outside of the Company’s control or ability to predict. See additional information at the end of this release regarding non-GAAP financial measures.


4 Trailing twelve months.


5 Non-routine items include severance from headcount reductions; one time supply chain sourcing costs and sales tax penalties.


 

View source version on businesswire.com: https://www.businesswire.com/news/home/20260305195931/en/
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Original: a.k.a. Brands Holding Corp. Reports Fourth Quarter and Full Year 2025 Financial Results