Launchpad's Network All Roads Travel (ART) Will Help Raise
Brand Awareness for Safety Shot Among Millions of U.S. College
Students
JUPITER,
Fla., Sept. 19, 2024 /PRNewswire/ -- Safety
Shot, Inc. (Nasdaq: SHOT) ("Safety Shot" or "the Company"), a
wellness company behind the first patented wellness product on
Earth that lowers blood alcohol content in as little as 30 minutes
by supporting its metabolism, has partnered with Launchpad, a
dynamic marketing agency that specializes in college
student-focused marketing solutions.
The Company will be utilizing Launchpad's network All Roads
Travel (ART), the #1 College Tour Operator in the nation, to raise
brand awareness for the Safety Shot product among college
students.
ART's campaigns have a nationwide reach spanning over 100 major
campuses across the United States.
These campaigns tap into thousands of existing student ambassadors,
providing brands direct access to highly engaged student
communities. ART has successfully executed campaigns with renowned
brands such as Fashion Nova, Celsius, 818 Tequila, and more, with a
focus on college markets. Ambassadors are influential both online
and offline, creating organic content across key platforms
including Tik Tok.
As part of the Safety Shot partnership, ATR will leverage
peer-to-peer marketing, product trials, and will engage in
ambassador-led activities on campuses and on social media.
Ambassadors will organize events, manage product sampling, create
and share content, and build communities that promote the Safety
Shot brand across their campuses.
College students are educated, brand-loyal consumers. The
college market is geographically stable and there are over 21
million college students enrolled across the country boasting a
whopping $593 billion in spending
power.1
"This partnership will drive organic awareness, growth, and
engagement for Safety Shot, establishing it as a must-have product
among college students," said Safety Shot CEO Jarett Boon.
"With years of experience managing large-scale ambassador teams,
ART has a deep understanding of the college demographic. With
roughly 20 million college students in the U.S., the potential
for the Safety Shot brand to win big with this generation is huge.
This is a specific market that loves to have fun but also needs to
study and pass their exams. Safety Shot promotes rapid alcohol
detoxification and sobriety. This partnership could help us achieve
remarkable brand awareness with one of the biggest demographics in
the country," Boon added.
"We're excited to partner with Safety Shot and bring their
unique product to life on some of the most influential college
campuses across the country. This partnership represents a great
opportunity to harness the power of peer-driven marketing and build
lasting brand loyalty among students," stated the Director of
Partnerships & Growth at All Roads Travel.
ART and Safety Shot plan to expand the ambassador program to
additional campuses over time, which will increase brand visibility
and engagement. By combining ART's expertise in student engagement
with Safety Shot's innovative product, the partnership holds strong
potential for long-term growth and expansion across the college
market.
For more information on Safety Shot, visit
www.drinksafetyshot.com and Amazon.
About Safety Shot, Inc.
Safety Shot, Inc., a wellness and dietary supplement company,
has developed Safety Shot, the first patented wellness product on
Earth that lowers blood alcohol content by supporting its
metabolism, while boosting clarity, energy, and overall mood.
Safety Shot is available for purchase online
at DrinkSafetyShot.com and Amazon. The Company is
introducing business-to-business sales of Safety Shot to
distributors, retailers, restaurants, and bars throughout 2024.
Forward-Looking Statements
This press release includes certain disclosures that contain
"forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995 about us and our industry
that involve substantial risks and uncertainties. All statements
other than statements of historical facts contained in this press
release, including statements regarding Safety Shot's ability to
develop and commercialize a product that lowers blood alcohol
content, the timing, progress and results of non-clinical studies
and clinical trials, including our product development plans and
strategies, Safety Shot's future results of operations or financial
condition, business strategy and plans, and objectives of
management for future operations, are forward-looking statements.
In some cases, you can identify forward-looking statements because
they contain words such as "anticipate," "believe," "contemplate,"
"continue," "could," "estimate," "expect," "intend," "may," "plan,"
"potential," "predict," "project," "should," "target," "will," or
"would" or the negative of these words or other similar terms or
expressions. Forward-looking statements are based on Safety Shot's
current expectations and are subject to inherent uncertainties,
risks and assumptions that are difficult to predict. Factors that
could cause actual results to differ include, but are not limited
to, our ability to comply with applicable U.S. and foreign laws,
rules, and regulations, product liability claims, our ability to
develop and market Safety Shot and the risks and uncertainties that
are described more fully in the section titled "Risk Factors" in
Safety Shot's Form 10-Q for the fiscal year ended June 30, 2024, filed with the Securities and
Exchange Commission on August 15,
2024, and its other filings with the Securities and Exchange
Commission. Forward-looking statements contained in this press
release are made as of this date, and Safety Shot undertakes no
duty to update such information except as required under applicable
law.
1
https://www.refuelagency.com/blog/college/spending-habits-of-college-students/#:~:text=The%20over%2021%20million%20college,learning%20environments%2C%20and%20social%20world.
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SOURCE Safety Shot