Safety Shot, Inc. (Nasdaq: SHOT) (“Safety Shot” or “the Company”),
a wellness company behind the first patented wellness product on
Earth that lowers blood alcohol content in as little as 30 minutes
by supporting its metabolism, has partnered with Launchpad, a
dynamic marketing agency that specializes in college
student-focused marketing solutions.
The Company will be utilizing Launchpad’s
network All Roads Travel (ART), the #1 College Tour Operator in the
nation, to raise brand awareness for the Safety Shot product among
college students.
ART’s campaigns have a nationwide reach spanning
over 100 major campuses across the United States. These campaigns
tap into thousands of existing student ambassadors, providing
brands direct access to highly engaged student communities. ART has
successfully executed campaigns with renowned brands such as
Fashion Nova, Celsius, 818 Tequila, and more, with a focus on
college markets. Ambassadors are influential both online and
offline, creating organic content across key platforms including
Tik Tok.
As part of the Safety Shot partnership, ATR will
leverage peer-to-peer marketing, product trials, and will engage in
ambassador-led activities on campuses and on social media.
Ambassadors will organize events, manage product sampling, create
and share content, and build communities that promote the Safety
Shot brand across their campuses.
College students are educated, brand-loyal
consumers. The college market is geographically stable and there
are over 21 million college students enrolled across the country
boasting a whopping $593 billion in spending power. 1
“This partnership will drive organic awareness,
growth, and engagement for Safety Shot, establishing it as a
must-have product among college students,” said Safety Shot CEO
Jarett Boon. “With years of experience managing
large-scale ambassador teams, ART has a deep understanding of the
college demographic. With roughly 20 million college students in
the U.S., the potential for the Safety Shot brand to win big with
this generation is huge. This is a specific market that loves to
have fun but also needs to study and pass their exams. Safety Shot
promotes rapid alcohol detoxification and sobriety. This
partnership could help us achieve remarkable brand awareness with
one of the biggest demographics in the country,” Boon added.
“We’re excited to partner with Safety Shot and
bring their unique product to life on some of the most influential
college campuses across the country. This partnership represents a
great opportunity to harness the power of peer-driven marketing and
build lasting brand loyalty among students,” stated the Director of
Partnerships & Growth at All Roads Travel.
ART and Safety Shot plan to expand the
ambassador program to additional campuses over time, which will
increase brand visibility and engagement. By combining ART’s
expertise in student engagement with Safety Shot’s innovative
product, the partnership holds strong potential for long-term
growth and expansion across the college market.
For more information on Safety Shot,
visit www.drinksafetyshot.com and Amazon.
About Safety Shot, Inc.
Safety Shot, Inc., a wellness and dietary
supplement company, has developed Safety Shot, the first patented
wellness product on Earth that lowers blood alcohol content by
supporting its metabolism, while boosting clarity, energy, and
overall mood. Safety Shot is available for purchase online
at DrinkSafetyShot.com and Amazon. The Company is
introducing business-to-business sales of Safety Shot to
distributors, retailers, restaurants, and bars throughout 2024.
Forward-Looking Statements
This press release includes certain disclosures
that contain “forward-looking statements” within the meaning of the
Private Securities Litigation Reform Act of 1995 about us and our
industry that involve substantial risks and uncertainties. All
statements other than statements of historical facts contained in
this press release, including statements regarding Safety Shot’s
ability to develop and commercialize a product that lowers blood
alcohol content, the timing, progress and results of non-clinical
studies and clinical trials, including our product development
plans and strategies, Safety Shot’s future results of operations or
financial condition, business strategy and plans, and objectives of
management for future operations, are forward-looking statements.
In some cases, you can identify forward-looking statements because
they contain words such as “anticipate,” “believe,” “contemplate,”
“continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,”
“potential,” “predict,” “project,” “should,” “target,” “will,” or
“would” or the negative of these words or other similar terms or
expressions. Forward-looking statements are based on Safety Shot’s
current expectations and are subject to inherent uncertainties,
risks and assumptions that are difficult to predict. Factors that
could cause actual results to differ include, but are not limited
to, our ability to comply with applicable U.S. and foreign laws,
rules, and regulations, product liability claims, our ability to
develop and market Safety Shot and the risks and uncertainties that
are described more fully in the section titled “Risk Factors” in
Safety Shot’s Form 10-Q for the fiscal year ended June 30, 2024,
filed with the Securities and Exchange Commission on August 15,
2024, and its other filings with the Securities and Exchange
Commission. Forward-looking statements contained in this press
release are made as of this date, and Safety Shot undertakes no
duty to update such information except as required under applicable
law.
Media and Investor Contact:Autumn
CommunicationsJess WeinbergerPhone: 201-213-3239Email:
shot@autumncommunications.com
Investor RelationsMedon MichaelidesPhone: 561-244-7100Email:
investors@drinksafetyshot.com
1
https://www.refuelagency.com/blog/college/spending-habits-of-college-students/#:~:text=The%20over%2021%20million%20college,learning%20environments%2C%20and%20social%20world.
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