Mattel Inc (MAT)

Mattel Powers Up San Diego Comic-Con 2026 With Collectibles Available July 23June 29, 2026 11:00 AM
Business Wire Mattel Creations Debuts New Action Figures and Dolls Inspired by Netflix’s KPop Demon Hunters, along with Monster High, Jurassic World, and Masters of the Universe Download Assets Here Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced an extraordinary lineup of action figure collectibles and dolls from Mattel Creations exclusively first available at San Diego Comic-Con, celebrating the pop culture worlds of Netflix’s KPop Demon Hunters, as well as Monster High®, Universal Pictures and Amblin Entertainment’s Jurassic World™, and Masters of the Universe®. Unofficially dubbed “Pop Culture Power Picks” by Mattel’s resident toy experts, these action figures and dolls celebrate the characters, stories, and fandoms that continue to define pop culture. Each collectible will be available at the Mattel merchandise booth (#2945) at the San Diego Convention Center and on MattelCreations.com starting Thursday, July 23. Nick Karamanos, Senior Vice President, Action Figures, Preschool & In-Licensing at Mattel, said: “Pop culture is having an incredible moment, and Mattel is here to celebrate alongside some of the world’s biggest entertainment franchises and creative partners, from Masters of the Universe and Netflix’s KPop Demon Hunters to Jurassic World and Monster High. As the partner of choice for leading studios and talent, we’re always looking for new ways to bring these beloved worlds to life through innovation, storytelling, and design. This year, we wanted everyone to find something that speaks to them, while continuing to create meaningful, culturally relevant experiences for fans everywhere.” Products include: KPop Demon Hunters HUNTR/X Rumi, Mira, Zoey “How It’s Done” Collectible Set | SRP: $50
There’s nothing worse than your ramyeon getting cold because demons decided to ruin the vibe with their presence. HUNTR/X figures, in 4-inch scale and featuring shimmery, chibi-style details, know the feeling all too well, but these KPop Demon Hunters don’t skip a beat. Fans can take home the epic moment Rumi, Mira and Zoey defeat demon flight attendants mid-carb-load. After the successful battle, the jet is wrecked. They’ll have to jump. Right after one last bite. Because sealing the Honmoon is important, but finishing your ramyeon is non-negotiable. Monster High® Skullector™ Lagoona Blue™ Doll | SRP: $80
For this year’s San Diego Comic-Con, Monster High™ Ghouls Rule™ returns with Lagoona Blue™ hosting a masquerade at the Eerie Aquarium. Every Halloween monsters and humans come together to skelebrate, and this year Lagoona was nominated as the party committee chair! She has a few months to organize the beast bash ever, and the first item on her agenda is... her lurk! Luckily, she’s already dreamed of the perfect outfit: she’ll arrive in an iridescent, wave-like gown with fin sleeves, skeletal eel accents, slouchy netted boots, and an angler fish mask—delivering an eerie, ocean-inspired look made for the spotlight. Jurassic World Hammond Collection 25th Anniversary Collector Edition Velociraptor | SRP: $25
Celebrate 25 years of Jurassic Park III with this San Diego Comic-Con Hammond Collection Velociraptor, featuring comic-inspired deco and highly detailed sculpting. With multiple points of articulation for dynamic posing, this figure is designed for display. It comes packaged in a premium window box with an illustrated comic-panel backdrop, making it a must-have for Jurassic Park fans. Masters of the Universe® Chronicles™ Gym Bro Skeletor® Action Figure | SRP: $50
Masters of the Universe® introduces Gym Bro Skeletor®, a reimagining of the iconic villain with a bold, gym-inspired twist, referencing a memorable moment from this summer’s film. Fully articulated for powerful, expressive poses, this figure is built for dynamic display and over-the-top workout positions. Complete with irreverent-themed packaging, Skeletor is ready to crush his enemies—and his fitness routine. Few franchises have captured the hearts and imaginations of audiences quite like Netflix’s KPop Demon Hunters, Monster High, Jurassic World, and Masters of the Universe. Each a cultural phenomenon in its own right, these worlds transcend generations and mediums through unforgettable characters and storytelling. For more information, visit MattelCreations.com. About Mattel
Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com. View source version on businesswire.com: https://www.businesswire.com/news/home/20260629543459/en/ Mattel Press Office
Press@mattel.com Original: Mattel Powers Up San Diego Comic-Con 2026 With Collectibles Available July 23

Dunkin’® Serves Pink this Summer with a Bold Beverage Lineup and Iconic Collaboration with Barbie®June 3, 2026 5:00 AM
Business Wire Barbie joins the menu with the Barbie Pink Strawberry Cold Foam, a limited-time topper that adds a pink finish to an array of summer sips It’s part of a fun seasonal lineup, featuring new pink beverages, Golden BBQ offerings, a Rocket Pop Classic Donut, the $6 Meal Deal and more Starting today, Dunkin’ is serving summer in pink with a vibrant lineup of iced beverages. From the all-new Pink Pineapple and Pink Daydream Refreshers to a collaboration with Barbie®, the iconic fashion doll and cultural icon from Mattel, Inc. (NASDAQ: MAT), Dunkin’ invites guests to sip their way through a collection that brings its signature color to life in new ways all season long. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260603382928/en/Dunkin' is teaming up with ultimate pink icon, Barbie, to introduce Barbie Pink Strawberry Cold Foam – a limited-time topper that adds a playful pink finish and sweet, creamy strawberry flavor to a variety of iced beverages. Serving Pink, On and Off the Menu To kick off the season, Dunkin’ is teaming up with ultimate pink icon, Barbie, to introduce Barbie Pink Strawberry Cold Foam – a limited-time topper that adds a playful pink finish and sweet, creamy strawberry flavor to a variety of iced beverages. The collaboration extends beyond the menu with all-new content, including a stop-motion video featuring Barbie “Brooklyn” Roberts and Barbie “Malibu” Roberts saving Ken from himself after tasting the Barbie Pink Strawberry Cold Foam during a Dunkin’ run. Guests can enjoy Barbie Pink Strawberry Cold Foam across Dunkin’s lineup of pink sips, including: Ultimate Pink Daydream Refresher: Pink Pineapple flavors with oatmilk, finished with Barbie Pink Strawberry Cold Foam for a smooth, creamy sip. Double Strawberry Daydream Refresher: Strawberry Dragonfruit flavors blended with oatmilk and topped with Barbie Pink Strawberry Cold Foam for a double-berry twist. Pink Mango Daydream Refresher: Mango Pineapple flavors mixed with oatmilk and finished with Barbie Pink Strawberry Cold Foam for a bright, fruity flavor. Pink Cherry Daydream Refresher: Black Cherry flavors combined with oatmilk and layered with Barbie Pink Strawberry Cold Foam for a tart, creamy pairing. Strawberry Cloud Matcha: Creamy sweetened Matcha with vanilla flavors and topped with Barbie Pink Strawberry Cold Foam. Strawberries & Creme Cloud Dunkalatte: The creamy combination of espresso, coffee milk and vanilla flavors, topped with Barbie Pink Strawberry Cold Foam. Almond Strawberry Shortcake Iced Coffee: Original Blend iced coffee paired with French vanilla and toasted almond flavors, topped with Barbie Pink Strawberry Cold Foam. Dunkin’ is also introducing the new Pink Pineapple Refresher – a light pink iced beverage with bright notes of pineapple, raspberry and hibiscus flavors. With a variety of bases (green tea, black tea, lemonade, oatmilk, protein milk or sparkling water), along with flavor combos and sweetness levels, guests can customize their Refresher to be as bold, bubbly, creamy or tart as they like. Beginning June 10, Dunkin’ will debut a Barbie DreamHouse™ inspired store takeover in New York City, transforming a Manhattan Dunkin’ into a must-visit pink destination throughout June, where guests can step inside, snap photos and enjoy their favorite pink sips. Follow along at @Dunkin, @Barbie and @BarbieStyle for more details. “Pink has always been part of Dunkin’s DNA, and this summer we’re taking it further than ever – bold, fun and unmistakably Dunkin’,” said Jill Nelson, Chief Marketing Officer at Dunkin’. “From the Barbie collaboration to our lineup of pink sips and unexpected brand moments, we’re showing up in a way that feels fresh, joyful and distinctly pink all season long.” “Barbie has always had a way of showing up at the center of culture and igniting conversations across generations that inspire nostalgia, creativity, and connection all at once,” said Mahta Eghbali, Vice President of Strategic Alliances and Partnerships, Mattel. “Partnering with Dunkin’ gave us a playful, everyday way to bring that spirit to life, turning a coffee or beverage run into a fun summer ritual guests can share with friends. We created a summer moment rooted in self-expression and the joy of being together.” Guests can also purchase the Barbie Pink Pineapple Cup, as seen in the latest spot, on June 12 at participating Dunkin’ locations, while supplies last. New Sweet & Savory Additions Dunkin’ is rounding out the menu with a sweet Rocket Pop Classic Donut alongside new savory additions – the Golden BBQ Hash Brown Wake-Up Wrap® and Golden BBQ Loaded Hash Browns. Rocket Pop Classic Donut: Yeast shell filled with cherry, lime and raspberry flavored “Rocket Pop” buttercreme, topped with blue icing and a stars & stripes sprinkle blend. Golden BBQ Hash Brown Wake-Up Wrap®: Bacon, egg, and American cheese wrapped up with three hash browns and Golden BBQ sauce for a sweet and tangy breakfast. Golden BBQ Loaded Hash Browns: A bowl of nine hash browns drizzled with a sweet and tangy Golden BBQ sauce and topped with crumbled bacon. Dunkin’ is also introducing a new $6 Meal Deal* featuring any two Wake-Up Wrap® sandwiches and a medium hot or iced coffee (14 oz. or 24 oz.). Exclusive Offers for Dunkin’ Rewards® Members Dunkin’ Rewards members have even more reasons to run to Dunkin’ this summer with limited-time offers, including: June 11: Receive $1 off any Cold Foam beverage purchase** June 16 – June 17: Earn 4x points on any beverage purchase*** June 20 – June 21: Earn 100 bonus points when you order at the drive-thru or order ahead through the app† June 23 – June 25: Earn 3x points on Refreshers to celebrate National Pink Day, with Boosted Members earning 4x points†† June 27: Earn 4x points on any beverage purchase to celebrate National Pineapple Day††† Mobile Mondays (through June 29): Earn extra points when you order ahead through the app on Monday†††† Dunkin’ will continue to serve pink all summer long, with more drops, surprises and seasonal moments still to come. *No substitutions. Participation may vary. Limited time offer. Cannot be combined with other offers. Exclusions and terms apply. **Offer valid 6/11/26. Single-use per member. Offer must be activated on the mobile app. After activation, discount will automatically apply to qualifying mobile order or in store upon scanning your Dunkin' Rewards ID. Valid at participating US Dunkin' stores by Dunkin' Rewards members who order ahead in the Dunkin’ App, scan their Dunkin' Rewards ID at checkout or pay with an enrolled Dunkin' card. Bonus points can be earned on base points only. Cannot be combined with any other offer, promotion, or coupon. For full rewards program terms, please visit dunkindonuts.com/terms ***Offer valid 6/16/26-6/17/26. Single-use per member per day. Offer must be activated on the mobile app. After activation, discount will automatically apply to qualifying mobile order or in store upon scanning your Dunkin' Rewards ID. Valid at participating US Dunkin' stores by Dunkin' Rewards members who order ahead in the Dunkin’ App, scan their Dunkin' Rewards ID at checkout or pay with an enrolled Dunkin' card. Bonus points can be earned on base points only. Cannot be combined with any other offer, promotion, or coupon. For full rewards program terms, please visit dunkindonuts.com/terms. †Offer valid 6/20/26-6/21/26. Single-use per member per day. Offer valid at participating US Dunkin' stores by Dunkin' Rewards members who order ahead in the Dunkin’ App or at the drive-thru by scanning their Dunkin' Rewards ID at checkout or paying with an enrolled Dunkin' card. Bonus points are provided on base points only. No substitutions allowed. No cash refunds. Cannot be combined with any other offer, promotion or coupon. For full rewards program terms, please visit dunkindonuts.com/terms. ††Offer valid 6/23/26-6/25/26. Excludes lemonade, limeade, and Dunkin’ Zero. Offer must be activated on the mobile app. After activation, bonus will automatically apply to qualifying mobile order or in store upon scanning your Dunkin' Rewards ID. Valid at participating US Dunkin' stores by Dunkin' Rewards members who order ahead in the Dunkin’ App, scan their Dunkin' Rewards ID at checkout or pay with an enrolled Dunkin' card. Bonus points can be earned on base points only. Cannot be combined with any other offer, promotion, or coupon. For full rewards program terms, please visit dunkindonuts.com/terms. †††Offer valid 6/27/26. Single-use per member. Offer must be activated on the mobile app. After activation, discount will automatically apply to qualifying mobile order or in store upon scanning your Dunkin' Rewards ID. Valid at participating US Dunkin' stores by Dunkin' Rewards members who order ahead in the Dunkin’ App, scan their Dunkin' Rewards ID at checkout or pay with an enrolled Dunkin' card. Bonus points can be earned on base points only. Cannot be combined with any other offer, promotion, or coupon. For full rewards program terms, please visit dunkindonuts.com/terms. ††††Offer valid each Monday through 6/29 for [targeted Rewards member]. Single-use per member per Monday. Offer must be activated in the mobile app. Bonus points can only be earned on eligible purchases made during the promo period by rewards members who order ahead on the Dunkin’ App. Valid in participating Dunkin' stores. For full Rewards Program terms, please visit dunkindonuts.com/terms. About Dunkin’ Dunkin’, founded in 1950, is the largest coffee and donuts brand in the United States, with more than 14,200 restaurants in nearly 40 global markets. Dunkin’ is part of the Inspire Brands family of restaurants. For more information, visit DunkinDonuts.com and InspireBrands.com. About Mattel Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com. View source version on businesswire.com: https://www.businesswire.com/news/home/20260603382928/en/ Shawn Jackson: sjackson2@inspirebrands.com Original: Dunkin’® Serves Pink this Summer with a Bold Beverage Lineup and Iconic Collaboration with Barbie®

Mattel Brick Shop™ Expands Product Line with Seven New Building Sets for Next-Generation and Adult BuildersMay 28, 2026 12:00 PM
Business Wire Featuring iconic brands like Lamborghini, Audi, Aston Martin, and fan-favorite franchises like Masters of the Universe, Mattel Brick Shop continues to expand its dynamic brand portfolio Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today unveiled seven new Mattel Brick Shop™ building sets, marking the brand's most expansive year yet. The new Premium, Elite, and Speed Series sets span partnerships with Lamborghini, Audi, Toyota, Aston Martin, and Chevrolet, while the broader 2026 lineup signals Mattel Brick Shop's evolution beyond automotive into new categories, including the recently announced “Masters of the Universe” sets. First off the line, the Mattel Brick Shop Lamborghini Miura P400 SV is available now for presale at major retailers globally and via Mattel Creations. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260528789191/en/Launched in 2025, Mattel Brick Shop is redefining the building category with expressive, display-worthy sets designed for builders and collectors who value both the creative journey and the finished model. Launched in 2025, Mattel Brick Shop is redefining the building category with expressive, display-worthy sets designed for builders and collectors who value both the creative journey and the finished model. Backed by more than 80 years of Mattel design expertise, the brand blends thoughtful construction, premium materials, and authentic detailing with an accessible approach that welcomes builders of all levels. This fall, that vision accelerates with Hot Wheels® collaborations that push beyond traditional construction norms, incorporating metal pieces, functional steering, opening doors, and intricately detailed engines across a range of officially licensed supercars, motorsports icons, rally legends, and tuner platforms. True-to-life proportions ensure authenticity while interchangeable parts, custom decals, and multiple configurations invite personalization at every turn. Signature plates and matching 1:64 die-cast cars extend each build into true collector territory. Ted Wu, General Manager and Global Head of Vehicles & Building Sets at Mattel, said, “Our mission is to create builds with elevated design, refined detail, and premium materials, so showing them off is as rewarding as the construction, and these new vehicles are along for the ride. As Mattel Brick Shop grows, we will continue to explore new categories and collaborations, while staying true to the craftsmanship, creativity, and authenticity that define the brand.” New Product Lineup Includes: Hot Wheels Premium Series – The Ultimate Collectibles Ages 17+ | SRP: $129.59 Mattel Brick Shop Lamborghini Miura P400 SV This premium collector building set celebrates one of Lamborghini’s most iconic vehicles, arriving just in time for the Miura’s 60th anniversary. The 1:12 scale, 1,524-piece model features opening doors, a removable roof, and a highly detailed interior, along with a metallic-finished engine, opening front and rear compartments. Premium metal elements enhance realism, including the steering wheel, multiple wheel sets, and exhaust pipes. Builders can further customize the Miura with skirts, spoilers, fenders, and wheel options, along with decals, to create a display-ready build. The model includes an exclusive premium 1:64 scale Hot Wheels die-cast. Hot Wheels Elite Series ™ – Next-Level Authenticity Ages 10+ | SRP: $53.99 Mattel Brick Shop Aston Martin Vantage GT3 This 1:16, 793-piece GT3 racer showcases the precision and engineering of Aston Martin’s track machine. Opening doors and removable body panels provide access to the cockpit and engine bay. Functional steering adds interactivity, and builders can customize the model with decals, interchangeable aerodynamic components, and metal wheel cover options for a refined, race-day look. The model includes an exclusive 1:64 scale Hot Wheels die-cast. Mattel Brick Shop ’84 Audi Sport quattro A tribute to rally heritage, this 1:16 scale, 864-piece Audi Sport quattro highlights both performance and versatility. The model features an opening hood, trunk and doors—along with a removable roof to showcase interior and engine. Functional steering adds realism, while premium elements such as the licensed RAYS metal wheel covers elevate authenticity. Builders can customize the vehicle with decals, lighting elements and rally-inspired modifications. The model includes an exclusive 1:64 scale Hot Wheels die-cast. Mattel Brick Shop ’94 Toyota Supra MKIV This 824-piece Supra build captures the spirit of the world-renowned tuner icon. Carbon fiber-inspired pieces and precision detailing enhance the exterior, while opening the hood and trunk reveal the interior and engine, complete with nitrous bottle in the trunk. Functional steering adds realism, supported by premium touches like RAYS metal wheel covers. Builders can further modify the car with a variety of skirts and wheel covers. Hot Wheels Speed Series ™ – Built for Thrill Seekers Ages 10+ | SRP: $21.59 Mattel Brick Shop Lamborghini Huracán Sterrato Inspired by Lamborghini’s off-road supercar, this 1:32 scale, 268-piece build blends rugged styling with detailed craftsmanship. Precision tampo printing highlights the Sterrato’s exterior styling, while opening doors and a removable greenhouse roof reveal the interior. Distinctive features such as flared fenders, a raised stance, and off-road tires reinforce its all-terrain character. A signature metal plate adds a premium touch, and builders can personalize the vehicle with decals and interchangeable wheel cover options for a customized finish. The model includes an exclusive 1:64 scale Hot Wheels die-cast. Mattel Brick Shop ‘83 Chevy Silverado Bringing a classic truck to life, this compact, 223-piece Silverado build includes opening doors and a removable roof to look inside the cabin, while the truck bed exposes the suspension components. A bold front grille and tinted rear window complete the design. Builders can customize the truck with decals and American Racing wheel covers to create a unique, display-ready build. The model includes a matching exclusive 1:64 scale Hot Wheels die-cast. Mattel Brick Shop ‘20 Chevrolet Corvette C8.R Capturing the aggressive stance of the Chevrolet Corvette C8.R, this race-ready 1:32 scale, 261-piece build emphasizes performance-driven design. The model includes a detailed engine and interior, visible through opening doors and a removable roof section. Customization options include decals and HRE aftermarket licensed wheel covers, allowing builders to create their own track-inspired version. The model includes an exclusive 1:64 scale Hot Wheels die-cast. The Mattel Brick Shop lineup already features standout models from Audi, Chevrolet, Honda, Maserati, and Mercedes-Benz, with more to come. Building fans can stay up to date on the latest information from Mattel Brick Shop at www.MattelBrickShop.com. About Mattel Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com. MAT-W View source version on businesswire.com: https://www.businesswire.com/news/home/20260528789191/en/ Press contact:
Mattel Press Office
Press@mattel.com Original: Mattel Brick Shop™ Expands Product Line with Seven New Building Sets for Next-Generation and Adult Builders

Mattel is Searching for the First Hot Wheels Tiniest Team PrincipalMay 19, 2026 3:23 PM
Business Wire Entries to be judged by some of the biggest names in the automotive industry: Formula 1® President and CEO Stefano Domenicali, FIA Formula One World Drivers’ Champion 2009, Jenson Button, and General Manager & Head of Vehicles at Mattel Ted Wu Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced a global search for the first-ever Hot Wheels® Tiniest Team Principal™. One Tiniest Team Principal each from the United States, United Kingdom and Mexico will be chosen and flown with their families to Hot Wheels headquarters in El Segundo, Calif., where things get real. They will meet the design and executive teams behind Hot Wheels and Formula 1®, test their instincts, and prove they can handle the pressure of picking and designing their very own Hot Wheels F1® die-cast car — all while stepping into an official ambassador role for the brand. The Hot Wheels Tiniest Team Principal will also receive VIP access to the Formula 1® Grand Prix in their home country. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260519036153/en/The Hot Wheels Tiniest Team Principal™ was created for a leader who is obsessed with cars but cannot legally drive them, the kind of kid who treats track building like engineering, customization like a flex, and race day like everything is on the line. Entry period will open on May 20 through June 16 for what is quite possibly the most important role in racing for someone who still has a bedtime. The Hot Wheels Tiniest Team Principal™ was created for a leader who is obsessed with cars but cannot legally drive them, the kind of kid who treats track building like engineering, customization like a flex, and race day like everything is on the line. Starting today through June 16, parents or legal guardians can submit an entry video on TikTok or Instagram (see the Official Rules at mattel.com/hot-wheels-f1). Official winners will be announced on June 23. Entries will be reviewed by a panel that knows a thing or two about racing, including: Stefano Domenicali, President and CEO of Formula 1® Ted Wu, General Manager & Head of Vehicles and Building Sets at Mattel Jenson Button, FIA Formula One World Drivers’ Champion and F1 Ambassador Kristina Albrecht, Hot Wheels Designer for Hot Wheels F1® Premium Product Parents or legal guardians of kids between the ages of five and ten are invited to show their child has what it takes make big decisions at 1:64th scale and represent the number-one selling toy in the world.* One winner will be named the first-ever Hot Wheels F1® Tiniest Team Principal™ for their country and step into a role that turns imagination into authority. Ted Wu, General Manager and Global Head of Vehicles and Building Sets at Mattel said, “The task is simple. We are looking for someone who builds, rebuilds, and takes on every challenge. A kid with strong opinions on what makes a car faster, cooler, and more fun. The Tiniest Team Principal might even take my job for the day… as long as I get it back.” Submissions can include custom trackset builds, race predictions, original designs, or a passionate explanation of how they would run an F1® team. If they have ever rebuilt a track to make a loop bigger, argued passionately about which Hot Wheels is faster, or watched an F1® race before snack time, they are already overqualified. The grand prize winner will not just go to a race. They will show up with a title. The Hot Wheels Tiniest Team Principal™ will receive: An all-expenses-paid trip to either FORMULA 1 BRITISH GRAND PRIX 2026, FORMULA 1 UNITED STATES GRAND PRIX 2026 or FORMULA 1 GRAN PREMIO DE LA CIUDAD DE MÉXICO 2026 (depending on the market) Behind-the-scenes access to Formula 1® and Hot Wheels Custom Team Hot Wheels race gear A chance to work with Hot Wheels designers to create a one-of-a-kind Hot Wheels F1 car and preview what comes next A voice in future Hot Wheels F1® liveries A reserved parking spot during an exclusive visit at Hot Wheels headquarters labeled “Hot Wheels Team Principal” (for Mom or Dad’s car, of course) The full Hot Wheels F1® product line of die-cast cars and track sets Jenson Button, 2009, FIA Formula One World Drivers’ Champion, said, “In Formula 1®, the difference between winning and losing can come down to one decision. Kids make those kinds of calls every time they play with Hot Wheels. I know the Hot Wheels Tiniest Team Principal will keep the rest of the Paddock on their toes.” The program is open to parents or legal guardians of children between the ages of five and ten. No experience required. Car obsession encouraged. Strong opinions expected. Fluency in “vroom vroom” preferred. For official rules, submission guidelines, and eligibility requirements, visit mattel.com/hot-wheels-f1. About Mattel Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com. About Formula 1® Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved. *Source: Circana, LLC, Retail Tracking Service, G10 (US, CA, MX, BR, SP, UK, DE, IT, FR, AU), Total Toys, Projected USD, Jan to Dec 2025 vs YA MAT-W View source version on businesswire.com: https://www.businesswire.com/news/home/20260519036153/en/ Press Contacts:
Mattel Press Office
press@mattel.com Formula 1 Press Office
f1media@f1.com Original: Mattel is Searching for the First Hot Wheels Tiniest Team Principal

Mattel Comments on Letter from Southeastern Asset ManagementMay 7, 2026 4:43 PM
Business Wire Mattel, Inc. (NASDAQ: MAT) (“Mattel” or the “Company”) issued the following statement regarding Southeastern Asset Management, Inc.’s (“Southeastern”) letter to the Company’s Board of Directors (the “Board”). Mattel maintains ongoing communication with its shareholders and values their perspectives. We appreciate Southeastern’s continued engagement with the Company, including our conversations this year. Our Board of Directors and management team are committed to acting in the best interests of all Mattel shareholders. The Board regularly reviews the Company’s strategy, performance, and opportunities to enhance long-term value, and will continue to consider the views expressed in Southeastern’s letter. Mattel is focused on executing its strategy to grow the Company’s IP-driven play and family entertainment business and create long-term shareholder value. About Mattel Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com. Forward-Looking Statements This press release contains a number of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts or by their nature are uncertain, and include statements regarding Mattel’s guidance and goals for future periods and other future events. The use of words such as “anticipates,” “expects,” “intends,” “plans,” “projects,” “looks forward,” “confident that,” “believes,” and “targeted,” among others, generally identify forward-looking statements. These forward-looking statements are based on currently available operating, financial, economic, and other information and assumptions, and are subject to a number of significant risks and uncertainties. A variety of factors or combination of factors, many of which are beyond Mattel’s control, may cause actual results or outcomes, or the timing of those results or outcomes, to differ materially from those contained in any forward-looking statements. Specific factors that might cause such a difference are described in Mattel’s filings with the Securities and Exchange Commission, including the “Risk Factors” section of Mattel’s Annual Report on Form 10-K for the fiscal year ended December 31, 2025, and subsequent periodic filings, as well as in Mattel’s other public statements. Mattel does not update forward-looking statements and expressly disclaims any obligation to do so, except as required by law. MAT-FIN View source version on businesswire.com: https://www.businesswire.com/news/home/20260507599195/en/ Securities Analysts
Jenn Kettnich
jenn.kettnich@mattel.com News Media
Catherine Frymark
catherine.frymark@mattel.com Original: Mattel Comments on Letter from Southeastern Asset Management

Mattel, Amazon MGM Studios and Save the Children Launch Global Giveback Campaign for “Masters of the Universe” FilmApril 28, 2026 12:00 PM
Business Wire
Partnership will mobilize fandom to create real-world impact for children worldwide


Donate via Pledge HERE


Watch the PSA HERE


Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, alongside Amazon MGM Studios and international humanitarian organization Save the Children, today announced a worldwide social impact campaign tied to the upcoming “Masters of the Universe” movie, which will be released theatrically June 5.


To celebrate the campaign’s launch, fans will enjoy a special message from the film's heroes Nicholas Galitzine (Adam/He-Man), Camila Mendes (Teela), and Idris Elba (Duncan), inspiring them to give back and harness their very own power. Starting April 28, on “Masters of the Universe Day” as declared by Los Angeles Mayor Tom Bradley in 1987, fans can support children worldwide by giving via Pledge or by texting HERO to 707070, with all donations benefitting Save the Children directly.


Masters of the Universe has spread a message of finding power from within for more than 40 years. The campaign transforms the idea that “You Have the Power!” into a global movement, mobilizing fans to help children around the world have a healthy start in life, the opportunity to learn, and protection from harm.


Nancy Molenda, Vice President of Global Corporate Events and Philanthropy at Mattel, said: “Masters of the Universe has inspired generations to discover their inner power. Through this campaign, we’re extending that legacy to children who need it most—working with Amazon MGM Studios and Save the Children to provide the confidence, resources, and support they need to shape their futures.”


Stephen Bruno, Head of Film Marketing at Amazon MGM Studios, said: “Amazon MGM Studios is honored to support this campaign with Mattel and Save the Children, bringing the ethos of Masters of the Universe beyond the screen to help create real-world impact. It’s a powerful way to connect fandom with purpose and show that heroism can make a difference in communities everywhere.”


Clare Rodger, Chief Marketing and Growth Officer at Save the Children U.S., said: “The long-standing partnership we’ve built with Mattel around our shared commitment to help children learn, play, and thrive has lasted for 20 years. Today, we’re excited to invite Masters of the Universe fans to become heroes in the real world. Heroism doesn’t stop at the screen, and this campaign shows how every action can help shape brighter futures and better outcomes for children across the U.S. and around the world.”


James Citron, CEO of Pledge, said: “At Pledge, we believe everyone has the power within to create change. By bringing ‘You Have the Power!’ to life, this campaign shows how fandom and community can drive real-world impact for children around the globe.”


From today through and beyond the movie’s global release date of June 5, retail activations supporting children, immersive experiential moments, community screenings with local organizations, and #YouHaveThePower fan content will keep the momentum going. For more information, visit Pledge.to/MOTU-X-Save-The-Children.


The Masters of the Universe campaign is part of Mattel’s Play It Forward initiative, which harnesses Mattel’s brands, partners, and fans to create meaningful impact for children around the world. Through Play It Forward, Mattel has supported kids in underserved communities, rural areas, and regions impacted by crisis and disaster, helping ensure they have access to the resources and opportunities they need to thrive. Mattel has partnered with Save the Children for more than 20 years, building a longstanding relationship focused on reaching children who are too often overlooked and supporting them to build brighter futures.


About Mattel


Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.


About Amazon MGM Studios


Amazon MGM Studios is a leading entertainment company focused on the production and global distribution of film and television content. Original series premiere on Prime Video, which is available to watch on hundreds of compatible devices in more than 240 countries and territories worldwide. Original films are produced and acquired by the studio for theatrical release and exclusively for Prime Video. Amazon MGM Studios also produces content for MGM+, the premium pay television network.


About Save the Children


Save the Children believes every child deserves a future. Since our founding more than 100 years ago, we've been advocating for the rights of children worldwide. In the United States and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children – every day and in times of crisis – transforming the future we share. Our results, financial statements and charity ratings reaffirm that Save the Children is a charity you can trust. Follow us on Facebook, Instagram, LinkedIn, X and YouTube.


About Pledge


Named Fast Company #2 Most Innovative company, Pledge is the world’s most trusted and #1-rated fundraising platform, powering generosity everywhere. With over $200 million raised for 65,000+ charities in 200+ countries, we partner with leading brands like Mattel, CNN, Zoom, Warner Bros. Discovery, Evite, and Shopify — meeting donors where they are through a donation platform that makes giving seamless across every channel, from mobile and TV to livestreams and beyond. Our AI-powered tools, partnerships and programs like Free the Fee, which pay the card fees, ensure more dollars reach nonprofits, inspiring a new era of generosity.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260428608679/en/
Press Contacts:

Mattel

Casey McDonald

casey.mcdonald@mattel.com
Kymia Freeman

kymia.freeman@mattel.com
Amazon

Maddie Mitrano

madmitrj@amazon.com
Save the Children

Jordyn Linsk

jlinsk@savechildren.org
Veronica Yepes

vyepes@savechildren.org
Pledge

Nicole Clouthier

nicole.clouthier@pledge.to


Original: Mattel, Amazon MGM Studios and Save the Children Launch Global Giveback Campaign for “Masters of the Universe” Film

Mattel Announces First Quarter 2026 Financial Results and Conference Call DateApril 9, 2026 4:05 PM
Business Wire
Mattel, Inc. (NASDAQ: MAT) today announced that it plans to release its first quarter 2026 financial results on Wednesday, April 29, 2026, at approximately 4:05 p.m. Eastern Time. Following this, Mattel will host a webcast conference call at 5:00 p.m. Eastern Time.


The webcast and accompanying slides will be available under the Events and Presentations section of Mattel's Investor Relations website, https://investors.mattel.com. To listen to the webcast, log on to the website at least 10 minutes early to register, download and install any necessary audio software. An archive of the webcast will be available on the Company's website for 12 months following the event.


Certain financial and statistical information included in the webcast, such as information required by Regulation G, will be available at the time of the webcast on the "Investors" section of Mattel’s corporate website, https://investors.mattel.com.


About Mattel


Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.


MAT-FIN MAT-CORP

View source version on businesswire.com: https://www.businesswire.com/news/home/20260409097305/en/
Securities Analysts

Greg Gilbert

Gregory.Gilbert@Mattel.com


News Media

Catherine Frymark

catherine.frymark@mattel.com


Original: Mattel Announces First Quarter 2026 Financial Results and Conference Call Date

Mattel Announces Departure of Steve Totzke, President and Chief Commercial Officer, and Promotion of Sanjay Luthra to Lead Global Commercial OrganizationApril 7, 2026 2:00 PM
Business Wire
Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced that Steve Totzke, President and Chief Commercial Officer, will step down from his role effective May 1, 2026. Sanjay Luthra, Executive Vice President and Managing Director of EMEA and Global Direct-to-Consumer, has been appointed to succeed Totzke as Chief Commercial Officer, overseeing Mattel’s global sales and commercial operations. Totzke will continue as an Executive Advisor and President, Strategic Transition, through December 31, 2026, to ensure a smooth transition. Luthra will report to Mattel Chairman and CEO Ynon Kreiz.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260407304875/en/Steve Totzke
Kreiz said: “Steve has built a world-class commercial organization, deepened our relationships with retail partners, and expanded our global reach while developing countless team members at Mattel. Sanjay is a Mattel veteran who has steered EMEA’s transformation to achieve record sales and growth during his tenure, and expanded Mattel’s leadership across the region in key categories. On behalf of our Board and everyone at Mattel, we thank Steve for his passion and many contributions, and I am personally grateful for his years of partnership. We look forward to Sanjay’s impact in executing our brand-centric strategy to grow our IP-driven play and family entertainment business.”


Under Totzke’s leadership, Mattel has expanded its reach through an all-channel growth strategy in collaboration with major retail partners, advanced its e-commerce and direct-to-consumer capabilities, while evolving a digital-first demand creation approach. Since joining Mattel in 1996, he has held several senior management positions, culminating in his appointment to Chief Commercial Officer in 2018 and promotion to President in 2022. A dedicated champion of the toy industry, philanthropy, and mentorship, Totzke has served on the Board of Directors of the Toy Association, the Mattel Children’s Foundation, and the Advisory Board for the Women in Toys, Licensing, and Entertainment Association. Totzke was inducted into the Canadian Toy Association Hall of Fame in 2025.


Totzke said: “It has been the privilege of a lifetime to be part of Mattel and an industry I have called home for the past 30 years. The pride in what our commercial organization has created with our global partners is matched only by the impact we make on the lives of children and families around the world with our products and experiences. I am pleased to pass the baton to the very capable hands of my partner and friend, Sanjay, and the entire commercial leadership team, and I look forward to seeing Mattel continue to shine.”


Luthra has transformed the company’s EMEA operations, implemented new commercial and digital capabilities, advanced omni-channel selling, and created demand in an increasingly complex environment. Luthra has also led Mattel’s global strategy across direct-to-consumer and the adult collector market. He has served as Chairman of the Board of Toy Industries of Europe for the past seven years in recognition of his experience and industry leadership. He joined Mattel India in 2003, followed by leadership roles in Eastern Europe and Canada, before leading the EMEA and global DTC business. He will be based at Mattel’s headquarters in El Segundo, California.


Luthra added: “I have been honored and humbled to be part of this iconic company for the past two decades and across three continents and six countries. I am grateful for the opportunity to lead Mattel’s commercial organization into the future. With Mattel’s incredible portfolio of brands, deep partnerships, and a talented team, we are well positioned to lead the industry in growth, innovation, and impact.”


Forward-Looking Statements


This press release contains a number of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts or by their nature are uncertain, and include statements regarding Mattel’s plans for future periods and other future events. The use of words such as “anticipates,” “expects,” “intends,” “plans,” “projects,” “looks forward,” “confident that,” “believes,” and “targeted,” among others, generally identify forward-looking statements. These forward-looking statements are based on currently available operating, financial, economic, and other information and assumptions, and are subject to a number of significant risks and uncertainties. A variety of factors or combination of factors, many of which are beyond Mattel’s control, may cause actual results or outcomes, or the timing of those results or outcomes, to differ materially from those contained in any forward-looking statements. Specific factors that might cause such a difference include, but are not limited to: (i) Mattel's ability to design, develop, produce, manufacture, source, ship, and distribute products in a timely and cost-effective manner; (ii) sufficient interest in and demand for the products and entertainment Mattel offers by retail customers and consumers to profitably recover Mattel's costs; (iii) downturns in economic conditions affecting Mattel's markets which can negatively impact retail customers and consumers, and which can result in lower employment levels and lower consumer disposable income and spending, including lower spending on purchases of Mattel's products; (iv) other factors which can lower discretionary consumer spending, such as higher costs for fuel and food, drops in the value of homes or other consumer assets, and high levels of consumer debt; (v) potential difficulties or delays Mattel may experience in implementing cost savings and efficiency enhancing initiatives; (vi) other economic and public health conditions or regulatory changes in the markets in which Mattel and its customers and suppliers operate, which could create delays or increase Mattel's costs, such as higher commodity prices, labor costs, transportation costs, or outbreaks of disease; (vii) the effect of inflation on Mattel's business, including cost inflation in supply chain inputs and increased labor costs, as well as pricing actions taken in an effort to mitigate the effects of inflation; (viii) currency fluctuations, including movements in foreign exchange rates, which can lower Mattel's net revenues and earnings, and significantly impact Mattel's costs; (ix) the concentration of Mattel's customers, potentially increasing the negative impact to Mattel of difficulties experienced by any of Mattel's customers, such as bankruptcies or liquidations or a general lack of success, or changes in their purchasing or selling patterns; (x) the inventory policies of Mattel's retail customers, as well as the concentration of Mattel's revenues in the second half of the year, which coupled with reliance by retailers on quick response inventory management techniques, increases the risk of underproduction, overproduction, and shipping delays; (xi) legal, reputational, and financial risks related to security breaches or cyberattacks; (xii) work disruptions, including as a result of supply chain disruption such as plant or port closures, which may impact Mattel's ability to manufacture or deliver product in a timely and cost-effective manner; (xiii) the impact of competition on revenues, margins, and other aspects of Mattel's business, including the ability to offer products that consumers choose to buy instead of competitive products; (xiv) the ability to secure, maintain, and renew popular licenses from licensors of entertainment properties; (xv) the ability to successfully develop, publish and commercialize digital games; (xvi) the ability to attract and retain talented employees and adapt to evolving workplace models; (xvii) the risk of product recalls or product liability suits and costs associated with product safety regulations; (xviii) tariffs, trade restrictions, or trade barriers, which depending on the effective date and duration of such measures, changes in the amount, scope, and nature of such measures in the future, any countermeasures that the target countries may take, and any mitigating actions that may become available, could increase Mattel's product costs and other costs of doing business, and other changes in laws or regulations in the United States and/or in other major markets, such as China, in which Mattel operates, including, without limitation, with respect to taxes, trade policies, product safety, or sustainability, which may also increase Mattel's product costs and other costs of doing business, and in each case reduce Mattel's earnings and liquidity; (xix) business disruptions or other unforeseen impacts due to economic instability, political instability, civil unrest, armed hostilities, terrorist activities, natural and man-made disasters, pandemics or other public health crises, or other catastrophic events; (xx) failure to realize the planned benefits from any investments or acquisitions made by Mattel; (xxi) the impact of other market conditions or third-party actions or approvals, including those that result in any significant failure, inadequacy, or interruption from vendors or outsourcers, which could reduce demand for Mattel's products, delay or increase the cost of implementation of Mattel's programs, or alter Mattel's actions and reduce actual results; (xxii) changes in financing markets or the inability of Mattel to obtain financing on attractive terms; (xxiii) the impact of litigation, arbitration, or regulatory decisions or settlement actions; (xxiv) Mattel's ability to navigate regulatory frameworks in connection with new areas of investment, product development, or other business activities, such as artificial intelligence; (xxv) the potential impact of the development, use, and integration of artificial intelligence and machine learning technologies in Mattel's business and products; (xxvi) the sufficiency of additional controls and procedures that Mattel has implemented to remediate the material weakness in Mattel's internal control over financial reporting, additional material weaknesses or other deficiencies in the future, or the failure to maintain an effective system of internal control; and (xxvii) other risks and uncertainties as may be described in Mattel’s filings with the Securities and Exchange Commission, including the “Risk Factors” section of Mattel’s Annual Report on Form 10-K for the fiscal year ended December 31, 2025, and subsequent periodic filings, as well as in Mattel’s other public statements. Mattel does not update forward-looking statements and expressly disclaims any obligation to do so, except as required by law.


About Mattel


Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.


MAT-FIN MAT-CORP

View source version on businesswire.com: https://www.businesswire.com/news/home/20260407304875/en/
Securities Analysts

Greg Gilbert

gregory.gilbert@mattel.com


News Media

Catherine Frymark

catherine.frymark@mattel.com


Original: Mattel Announces Departure of Steve Totzke, President and Chief Commercial Officer, and Promotion of Sanjay Luthra to Lead Global Commercial Organization

Mattel Unveils Full “Masters of the Universe” Product Line Ahead of Highly Anticipated Live-Action FilmMarch 24, 2026 12:00 PM
Business Wire
Global rollout begins April 25, 2026, spanning toys, collectibles, apparel, publishing and more


Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today revealed a global cross-category product line inspired by the upcoming live-action “Masters of the Universe” feature film from Amazon MGM Studios and Mattel Studios. The film is set to debut theatrically in the United States on June 5, 2026, with an international rollout to follow this June via Sony Pictures International Releasing.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260324105739/en/The live-action feature film Masters of the Universe from Amazon MGM Studios, and Mattel Studios, based on the iconic franchise, will be released theatrically in the U.S. on June 5, 2026, by Amazon MGM Studios and internationally this June by Sony Pictures International Releasing.
To celebrate the film's release, Mattel is launching an expansive, global product line inspired by the iconic franchise. Beginning April 25, 2026, the line will hit retail shelves worldwide, bringing “Masters of the Universe” to life across toys, gaming, collectibles, apparel and more, with additional drops throughout the year. The program features a robust roster of best-in-class partners and licensees, along with exclusive retail collaborations designed to engage fans of all ages.


“’Masters of the Universe’ is poised to become a global phenomenon and we are excited to unveil toys and collectibles to fans around the world,” said Nick Karamanos, senior vice president, Action Figures, Preschool & In-Licensing at Mattel. “In collaboration with Amazon MGM Studios, we’ve built a cross-category line of exciting products that honors the legacy of the brand while introducing it to a new generation through innovative toys, games and premium fan experiences.”


Along with the recently announced action figures inspired by the characters in the live-action movie, Mattel is also releasing a world of toys and products celebrating the feature film including:



“Masters of the Universe” Action Figures: Mattel's “Masters of the Universe” action figures inspired by the movie include a new Kids Core line, Chronicles Collector line and Origins stylization of fan-favorite characters from the film.



“Masters of the Universe” Barbie®: He-Man® and Teela® join the Barbie® Signature collection, by the Power of Grayskull™ and ready to defend the palace of Eternos. Each doll stands tall in themed battle gear and includes premium packaging.



“Masters of the Universe” Funko: Pop! Vinyl Figures including characters from “Masters of the Universe” like He-Man, Adam, Teela, Man-At-Arms®, Skeletor® and more.



“Masters of the Universe” Goodr: Sunglasses inspired by the hero and villain from “Masters of the Universe,” He-Man and Skeletor.



“Masters of the Universe” Hot Wheels®: He-Man® and Skeletor® continue their fierce battle for Eternia. Set to speed their way to victory, they come head-to-head as drivers of iconic 1:64th scale Hot Wheels® original die-cast cars, featuring authentic character-inspired designs.



“Masters of the Universe” Mattel Brick Shop™: Buildable Snake Mountain Lair featuring lava burst special parts and 12 NanoWorld™ Figures to recreate or display battle scenes from the movie.



“Masters of the Universe” x TEMPTATIONS™: Inspired by Cringer and Battle Cat, the limited-edition selection of cat treats will help power all felines with their favorite TEMPTATIONS treats.



“Masters of the Universe” UNO®: The UNO game players love featuring iconic images from the epic world of the Masters of the Universe movie. There’s even a special “Sword of Power” rule that lets players discard two cards on their turn.



In continued celebration of the movie, Mattel will continue to release an array of movie-themed products and collaborations throughout 2026 and into 2027 from over 70 partners worldwide across apparel, publishing, accessories and more including Beeline Creative, Bioworld, Box Lunch, Centric, Clementoni, Factory Entertainment, Fanattik, Franco, Goodr, Ground Up, Hot Topic, Komar Sleepwear, Legend Toys, Mad Engine, MONDO, Monogram International, Muckle Mannequins, Open Road Brands, PERFECT Sports, Prime 1 Studio, Rubies II, Spirit Halloween, TEMPTATIONS, Trends, WOLFPak and Zumiez.


Mattel recently announced a new Masters of the Universe publishing program for 2026, led by Mattel Press and partners. The slate includes film-adjacent titles—a young adult novel on Teela, a junior retelling, a graphic novel set in the film universe and an art book—expanding the brand’s storytelling for fans of all ages.


The “Masters of the Universe” product line will start hitting retail shelves globally starting April 25. For more information on “Masters of the Universe,” visit mattel.com.


Fans can check out the live-action “Masters of the Universe” film from Mattel Studios and Amazon MGM Studios only in theaters in the U.S. on June 5, 2026, and globally this June.


About Mattel


Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.


About “Masters of the Universe” Movie


In MASTERS OF THE UNIVERSE, Director Travis Knight brings the legendary franchise back to the big screen in this epic live-action adventure. After being separated for 15 years, the Sword of Power leads Prince Adam (Nicholas Galitzine) back to Eternia where he discovers his home shattered under the fiendish rule of Skeletor (Jared Leto). To save his family and his world, Adam must join forces with his closest allies, Teela (Camila Mendes) and Duncan/Man-At-Arms (Idris Elba), and embrace his true destiny as He-Man — the most powerful man in the universe.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260324105739/en/
Media Contacts:

Mattel Press Office

Press@mattel.com


Original: Mattel Unveils Full “Masters of the Universe” Product Line Ahead of Highly Anticipated Live-Action Film

Mattel Presents at 2026 UBS Global Consumer and Retail Conference to Discuss Strategy and OutlookMarch 13, 2026 10:17 PM
Business Wire
Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, participated on Thursday, March 12, 2026 in a keynote presentation at the UBS Global Consumer and Retail Conference. Chairman and Chief Executive Officer Ynon Kreiz conducted broadcast interviews with Bloomberg and CNBC adjacent to the conference. Management discussed the company’s outlook for this year and beyond, with 2026 expectations that include growth in Vehicles, Games, and Actions Figures, with Hot Wheels expected to grow double digits, and UNO and Mattel Brick Shop to see strong momentum.


The company’s leadership also highlighted an inflection in its entertainment offering in 2026, with the completion of the Mattel163 acquisition, the launch of its first two self-published digital games, and the release of two movies based on Mattel IP, in addition to major IP partnerships featuring new product launches for Netflix’s KPop Demon Hunters, Disney and Pixar’s Toy Story 5, and DC’s Supergirl. Management also discussed the company’s investment strategy to accelerate growth and profitability in 2027 and beyond.


The webcast and presentation from the event are available on Mattel’s Investor Relations website at https://investors.mattel.com/. The CNBC interview is linked here and Bloomberg TV interview is linked here.


Forward-Looking Statements


This press release contains a number of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts and include statements regarding Mattel’s guidance and goals for future periods and other future events. The use of words such as “anticipates,” “expects,” “intends,” “plans,” “projects,” “looks forward,” “confident that,” “believes,” and “targeted,” among others, generally identify forward-looking statements. These forward-looking statements are based on currently available operating, financial, economic, and other information and assumptions, and are subject to a number of significant risks and uncertainties. A variety of factors or combination of factors, many of which are beyond Mattel’s control, may cause actual future results or outcomes, or the timing of those results or outcomes, to differ materially from those contained in any forward-looking statements. Specific factors that might cause such a difference include, but are not limited to: (i) Mattel’s ability to design, develop, produce, manufacture, source, ship, and distribute products in a timely and cost-effective manner; (ii) sufficient interest in and demand for the products and entertainment Mattel offers by retail customers and consumers to profitably recover Mattel’s costs; (iii) downturns in economic conditions affecting Mattel’s markets which can negatively impact retail customers and consumers, and which can result in lower employment levels and lower consumer disposable income and spending, including lower spending on purchases of Mattel’s products; (iv) other factors which can lower discretionary consumer spending, such as higher costs for fuel and food, drops in the value of homes or other consumer assets, and high levels of consumer debt; (v) potential difficulties or delays Mattel may experience in implementing cost savings and efficiency enhancing initiatives; (vi) other economic and public health conditions or regulatory changes in the markets in which Mattel and its customers and suppliers operate, which could create delays or increase Mattel’s costs, such as higher commodity prices, labor costs or transportation costs, or outbreaks of disease; (vii) the effect of inflation on Mattel’s business, including cost inflation in supply chain inputs and increased labor costs, as well as pricing actions taken in an effort to mitigate the effects of inflation; (viii) currency fluctuations, including movements in foreign exchange rates, which can lower Mattel’s net revenues and earnings, and significantly impact Mattel’s costs; (ix) the concentration of Mattel’s customers, potentially increasing the negative impact to Mattel of difficulties experienced by any of Mattel’s customers, such as bankruptcies or liquidations or a general lack of success, or changes in their purchasing or selling patterns; (x) the inventory policies of Mattel’s retail customers, as well as the concentration of Mattel’s revenues in the second half of the year, which coupled with reliance by retailers on quick response inventory management techniques, increases the risk of underproduction, overproduction, and shipping delays; (xi) legal, reputational, and financial risks related to security breaches or cyberattacks; (xii) work disruptions, including as a result of supply chain disruption such as plant or port closures, which may impact Mattel’s ability to manufacture or deliver product in a timely and cost-effective manner; (xiii) the impact of competition on revenues, margins, and other aspects of Mattel’s business, including the ability to offer products that consumers choose to buy instead of competitive products, the ability to secure, maintain, and renew popular licenses from licensors of entertainment properties, and the ability to attract and retain talented employees and adapt to evolving workplace models; (xiv) the risk of product recalls or product liability suits and costs associated with product safety regulations; (xv) tariffs, trade restrictions, or trade barriers, which depending on the effective date and duration of such measures, changes in the amount, scope, and nature of such measures in the future, any countermeasures that the target countries may take, and any mitigating actions that may become available, could increase Mattel’s product costs and other costs of doing business, and other changes in laws or regulations in the United States and/or in other major markets, such as China, in which Mattel operates, including, without limitation, with respect to taxes, trade policies, product safety, or sustainability, which may also increase Mattel’s product costs and other costs of doing business, and in each case reduce Mattel’s earnings and liquidity; (xvi) business disruptions or other unforeseen impacts due to economic instability, political instability, civil unrest, armed hostilities (including the impact of the Russia-Ukraine war and geopolitical developments in the Middle East) or terrorist activities, natural and man-made disasters, pandemics or other public health crises, or other catastrophic events; (xvii) failure to realize the planned benefits from any investments or acquisitions made by Mattel; (xviii) the impact of other market conditions or third-party actions or approvals, including those that result in any significant failure, inadequacy, or interruption from vendors or outsourcers, which could reduce demand for Mattel’s products, delay or increase the cost of implementation of Mattel’s programs, or alter Mattel’s actions and reduce actual results; (xix) changes in financing markets or the inability of Mattel to obtain financing on attractive terms; (xx) the impact of litigation, arbitration, or regulatory decisions or settlement actions; (xxi) Mattel’s ability to navigate regulatory frameworks in connection with new areas of investment, product development, or other business activities, such as artificial intelligence, non-fungible tokens, and cryptocurrency; (xxii) an inability to remediate the material weakness in Mattel's internal control over financial reporting, or additional material weaknesses or other deficiencies in the future or the failure to maintain an effective system of internal control; and (xxiii) other risks and uncertainties as may be described in Mattel’s filings with the Securities and Exchange Commission, including the “Risk Factors” section of Mattel’s Annual Report on Form 10-K for the fiscal year ended December 31, 2024 and Quarterly Report on Form 10-Q for the three months ended March 31, 2025, and subsequent periodic filings, as well as in Mattel’s other public statements. Mattel does not update forward-looking statements and expressly disclaims any obligation to do so, except as required by law.


About Mattel


Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.


MAT-FIN MAT-CORP

View source version on businesswire.com: https://www.businesswire.com/news/home/20260313596050/en/
Securities Analysts

Greg Gilbert

gregory.gilbert@mattel.com
News Media

Catherine Frymark

catherine.frymark@mattel.com


Original: Mattel Presents at 2026 UBS Global Consumer and Retail Conference to Discuss Strategy and Outlook

Mattel to Participate in the UBS Global Consumer and Retail ConferenceMarch 2, 2026 4:48 PM
Business Wire
Mattel, Inc. (NASDAQ: MAT) today announced that Ynon Kreiz, Mattel’s Chairman and Chief Executive Officer, and Paul Ruh, Mattel’s Chief Financial Officer, will participate in a keynote presentation at the UBS Global Consumer and Retail Conference on Thursday, March 12, 2026 at 9:00 a.m. Eastern Time.


The webcast will be available on Mattel’s Investor Relations website, https://investors.mattel.com/. To listen to the webcast, log onto the website at least 15 minutes early to register, download, and install any necessary software. An archive of the webcast will be available on the Company’s website shortly after the completion of the live webcast.


About Mattel


Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.


MAT-FIN MAT-CORP

View source version on businesswire.com: https://www.businesswire.com/news/home/20260302829848/en/
Securities Analysts

Greg Gilbert

gregory.gilbert@mattel.com
News Media

Catherine Frymark

catherine.frymark@mattel.com


Original: Mattel to Participate in the UBS Global Consumer and Retail Conference

Mattel Unveils Expansive Masters of the Universe Publishing Program Ahead of the Film’s Global Theatrical ReleaseFebruary 19, 2026 1:00 PM
Business Wire
The multi-format slate, which is timed to the global theatrical release of Masters of the Universe from Amazon MGM Studios and Mattel Studios, spans a film-adjacent novel, original middle-grade stories, comics, and art books for fans of all ages


Link to Images for Download Here


Mattel, Inc. (Nasdaq: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced a bold Masters of the Universe publishing program launching throughout 2026 from Mattel Press, the company’s own publishing platform, and partners. Part of a broader strategic plan to expand the franchise to new and diverse audiences worldwide across toys, film, digital experiences, consumer products, and publishing, the slate spans a film-adjacent novel, original middle-grade stories, comics, a graphic novel, and an art book, reinforcing the brand’s storytelling reach for fans of all ages.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260219394073/en/MOTU Teela Daughter of Eternos
Ryan Ferguson, Global Head of Publishing at Mattel, said: “Masters of the Universe has always been more than a single format—it’s a mythology that evolves across generations and mediums. With this publishing initiative, we aren’t just retelling the film’s story; we’re expanding the world of Eternia in ways that invite fans to go deeper and discover new facets of the universe. Through Mattel Press, we’re partnering with New York Times-bestselling authors and top creative talent to move quickly into diverse formats and reach a broader range of readers, while still delivering rich, meaningful storytelling for longtime fans. From character-driven young adult novels to manga-inspired narratives and fan-centric celebrations of the lore, this slate reflects our ambition to build Masters of the Universe into a fully realized, multi-platform franchise that resonates with fans old and new.”


Timed to the new, live-action adventure movie Masters of the Universe from Amazon MGM Studios and Mattel Studios, releasing theatrically in the U.S. on June 5, 2026, and internationally this June, the publishing program from Mattel Press brings the film to life with titles that let readers go deeper into Eternia:



Masters of the Universe: The Junior Novel – A junior novel retelling the story of the film for younger readers by Steve Behling (Publishing May 5, 2026)



Masters of the Universe: The Power Within and Masters of the Universe: I Am He-Man! – A storybook and early reader based on the film, respectively, written by Eric Geron (Publishing May 5, 2026)



Teela: Daughter of Eternos – An original young adult novel, set in the film universe, written by New York Times bestselling author Mackenzi Lee that expands the story of Teela, Man-at-Arms and Evil-Lyn (Publishing June 2, 2026)



Masters of the Universe: The Art of the Film – A coffee table book offering in-depth visual celebration of the cinematic world of the film (Publishing September 22, 2026)



Working with partners Dark Horse Comics and TokyoPop, comics and graphic storytelling play a major role in the program’s breadth:



Masters of the Universe: The Wings of Fate – A new four-issue comic series set in the film universe of Masters of the Universe, from Dark Horse Comics. Written by Tim Sheridan, illustrated by Will Sliney, colored by Israel Silva, and lettered by AndWorld Design (Publishing beginning June 10 through October 2026)



Masters of the Universe: Legends of Eternia – A manga-style graphic novel set in the film universe, a first for the brand, from TOKYOPOP and written by Amanda Deibert (Publishing November 1, 2026)



The program also delivers strong evergreen and fan-favorite content beyond the film from Mattel Press:



Retro Power! Coloring Book – An adult coloring book featuring original 1980’s coloring book art for He-Man and She-Ra (Publishing May 5, 2026)



Skeletor Has No Friends – A humorous picture book where Skeletor learns that even evil villains need to be a little bit nice written by #1 New York Times bestselling author Robb Pearlman and illustrated by Andrew Kolb (Publishing May 5, 2026)



Skeletor Ate My Homework (The Adventures of He-Man and Porter #1) – A laugh out loud original middle-grade book about a boy named Porter (from Fort Lauderdale, Florida) who is transported to the world of Eternia written by #1 New York Times bestselling author Stephan Pastis and illustrated by Will Henry (Publishing September 1, 2026)



Beyond publishing, the franchise will roll out additional announcements throughout 2026 with consumer products, digital games and more.


Masters of the Universe: The Junior Novel

Publication Date: May 5, 2026 | Mattel Press | Ages 8-12 | 9781640366046

Available for preorder HERE


Masters of the Universe: The Power Within

Publication Date: May 5, 2026 | Mattel Press | Ages 3-7 | 9781640366053

Available for preorder HERE


Masters of the Universe: I Am He-Man!

Publication Date: May 5, 2026 | Mattel Press | Ages 3-7 | 9781640366060

Available for preorder HERE


Masters of the Universe: Retro Power! Coloring Book

Publication Date: May 5, 2026 | Mattel Press | Ages 4 to 94 | 9781640366022

Available for preorder HERE


Masters of the Universe: Skeletor Has No Friends

Publication Date: May 5, 2026 | Mattel Press | Ages 3-7 | 9781640366015

Available for preorder HERE


Teela: Daughter of Eternos

Publication Date: June 2, 2026 | Mattel Press | Ages 13+ | 9781640366084

Available for preorder HERE


Skeletor Ate My Homework (The Adventures of He-Man and Porter #1)

Publication Date: September 1, 2026 | Mattel Press | Ages 8-12 | 9781640366039


Masters of the Universe: The Art of the Film

Publication Date: September 22, 2026 | Mattel Press | Ages 12+ | 9781640366220


ABOUT MATTEL


Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260219394073/en/
Media Contacts:

Kristina Quintos | Mattel | Kristina.Quintos@Mattel.com

Hannah Boardman | TvS Media Group | hannah.boardman@tvsmediagroup.com

Tracy van Straaten | TvS Media Group | Tracy.vanStraaten@tvsmediagroup.com


Original: Mattel Unveils Expansive Masters of the Universe Publishing Program Ahead of the Film’s Global Theatrical Release

Mattel Creations Debuts Fisher-Price® Little People® x André Saraiva, Reimagining a Childhood Favorite Through Contemporary ArtFebruary 11, 2026 1:00 PM
Business Wire
The iconic Little People figures are reimagined by the celebrated French artist, blending nostalgic design with contemporary street art flair


Today, Mattel Creations, Mattel’s design-driven direct-to-consumer platform for collectible collaborations, launched the Fisher-Price® Little People® x André Saraiva set, a bold reimagining of one of the world’s most beloved toy lines through the creative vision of André Saraiva. Available exclusively on Mattel Creations, this set transforms nostalgia into artistry, merging the timeless charm of Little People with André’s bold, recognizable graffiti style.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260211920809/en/Mattel Creations, Mattel’s design-driven direct-to-consumer platform for collectible collaborations, launched the Fisher-Price® Little People® x André Saraiva set, a bold reimagining of one of the world’s most beloved toy lines through the creative vision of André Saraiva.
Designed, released and available exclusively through Mattel Creations, the collaboration reflects the platform’s ongoing efforts to connect global artists with Mattel’s most iconic brands, transforming toys into highly collectible objects that sit at the intersection of art, culture and play.


The set features four wooden figures: Mr. A, Mrs. A, Grumpy Boy, and Hervie, each instantly recognizable through Andre’s expressive visual language. Crafted in wood with the natural grain visible across three distinct skin tones, the figures are produced at a larger, display-forward scale that reflects their dual identity as toys and collectible art.


André began tagging the streets of Paris in 1986 with his signature top-hatted Mr. A character, an enduring symbol of joy and connection that has appeared over 300,000 times around the world. His work, rooted in graffiti culture but embraced by galleries and brands alike, celebrates the kind of creative spirit that Fisher-Price has championed for generations. Together, this collaboration bridges the worlds of childhood wonder and contemporary art, inviting fans to rediscover play as a universal language of expression.


“I’ve always believed that play is a form of art,” said André Saraiva. “Reimagining Little People through my characters felt natural. These figures carry emotion, humor and storytelling in a very direct way. Working with the Mattel Creations team on this partnership allowed us to treat play itself as a creative medium.”


“Mattel Creations is where our most iconic brands meet contemporary culture,” said Chris Down, Chief Design and Innovation Officer, Mattel. “Working with André allowed us to reimagine Little People as collectible art, honoring its emotional legacy while creating something distinctly new for an adult collector audience.”


The Fisher-Price Little People x André Saraiva set (SRP $70 USD) and merchandise, including tees, sweatshirts, a jacket and a tote (US only), will be available exclusively on MattelCreations.com, in limited quantities while supplies last.


About Mattel


Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260211920809/en/
Press contacts:

Kelly Powers

Kelly.Powers@Mattel.com


Sarah Larkin

Sarah.Larkin@Mattel.com


Original: Mattel Creations Debuts Fisher-Price® Little People® x André Saraiva, Reimagining a Childhood Favorite Through Contemporary Art

Paramount and Mattel Announce Multi-Year Global Licensing Partnership for Teenage Mutant Ninja TurtlesFebruary 10, 2026 4:10 PM
PR Newswire (US)

Download Assets HereLOS ANGELES and EL SEGUNDO, Calif., Feb. 10, 2026 /PRNewswire/ -- Paramount, a Skydance Corporation (Nasdaq: PSKY), a leading next generation global media and entertainment company, and Mattel, Inc. (Nasdaq: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced a global, multiyear licensing agreement to develop and market a wide range of products for the iconic Teenage Mutant Ninja Turtles brand.Beginning in 2027, action figures, playsets and accessories, vehicles, games, collectibles, role play and more are set to roll out across retailers. Through the agreement, Mattel will also produce new product lines for the animated movie sequel Teenage Mutant Ninja Turtles: Mutant Mayhem 2 for 2027, and a new untitled Teenage Mutant Ninja Turtles live-action/CG animation hybrid in 2028.Roberto Stanichi, EVP and Chief Global Brand Officer, Mattel said: "Teenage Mutant Ninja Turtles is one of the most successful entertainment franchises in history, and partnering with Paramount on this iconic property marks a significant moment for Mattel and the brand. The enduring power of the Turtles lies in their ability to evolve with each generation, and we are excited to bring these characters to life in new ways."Josh Silverman, President, Global Products & Experiences, Paramount said: "Teenage Mutant Ninja Turtles' rich history and timeless legacy have created a powerful connection with audiences around the world. Extending the world of Teenage Mutant Ninja Turtles through so many different touchpoints is something we deeply value as we continue expanding the ways people can interact with and celebrate the world of these beloved brothers. We are pleased to embark on this next chapter with Mattel, whose ability to innovate on a global scale positions us to further grow the brand and engage fans across generations."Since its creation in 1984 by Kevin Eastman and Peter Laird, Teenage Mutant Ninja Turtles has grown into a global phenomenon, spanning comic books, hit television series, blockbuster films, live experiences, digital games, publishing and a powerhouse consumer products line. Today, Teenage Mutant Ninja Turtles continues to dominate screens and shelves worldwide, generating billions in retail sales and inspiring generations of fans.This new licensing agreement builds upon the established relationship between Mattel and Paramount Products & Experiences, which spans brands and franchises in Paramount's vast library.About Mattel
Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.About Paramount Products & Experiences
Paramount Products & Experiences oversees all licensing, merchandising, and location-based experiences for Paramount, a Skydance Corporation (Nasdaq: PSKY), a leading next generation global media and entertainment company. The division brings to life iconic franchises and beloved characters through innovative products and immersive experiences across categories including toys, apparel, publishing, food and beverage, theme parks, hotels, cruises, attractions, and live entertainment. Its global portfolio is powered by content from brands such as Nickelodeon, Paramount Pictures, CBS, MTV, Comedy Central, and Paramount+, and fan-favorite franchises like PAW Patrol, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Star Trek and Yellowstone. To explore our range of consumer products and Paramount-branded merchandise, visit ParamountShop.com.



View original content:https://www.prnewswire.com/news-releases/paramount-and-mattel-announce-multi-year-global-licensing-partnership-for-teenage-mutant-ninja-turtles-302684280.htmlSOURCE Paramount Skydance Corporation

Original: Paramount and Mattel Announce Multi-Year Global Licensing Partnership for Teenage Mutant Ninja Turtles

Mattel Reports Fourth Quarter and Full Year 2025 Financial ResultsFebruary 10, 2026 4:10 PM
Business Wire
Fourth Quarter 2025 Highlights Versus Prior Year



Net Sales of $1,766 million, up 7% as reported, and 5% in constant currency



Gross Margin of 45.9%, a decrease of 480 basis points; Adjusted Gross Margin of 46.0%, a decrease of 480 basis points



Operating Income of $141 million, a decrease of $17 million; Adjusted Operating Income of $160 million, a decrease of $1 million



Net Income of $106 million, a decrease of $35 million



Earnings per Share of $0.34 compared to $0.42 per share; Adjusted Earnings per Share of $0.39 compared to $0.35 per share



Full Year 2025 Highlights Versus Prior Year



Net Sales of $5,348 million, down 1% as reported and in constant currency



Gross Margin of 48.7%, a decrease of 210 basis points; Adjusted Gross Margin of 48.9%, a decrease of 200 basis points



Operating Income of $546 million, a decrease of $148 million; Adjusted Operating Income of $620 million, a decrease of $118 million



Net Income of $398 million, a decrease of $144 million



Earnings per Share of $1.24 compared to $1.58 per share; Adjusted Earnings per Share of $1.41 compared to $1.62 per share



Repurchased $600 million of shares, including $188 million of shares in the fourth quarter



Business Highlights



Signed agreement to acquire full ownership of Mattel163 mobile games studio, subject to customary closing conditions



Announces $150 million of strategic investments to accelerate organic growth



Company issues 2026 guidance



Board authorizes new $1.5 billion share repurchase program, which is expected to be completed by 2028



Mattel, Inc. (NASDAQ: MAT) today reported fourth quarter and full year 2025 financial results.


Ynon Kreiz, Chairman and CEO of Mattel, said: “We achieved strong topline growth in the fourth quarter and consumer demand was positive in every region for both the quarter and full year, but December gross billings in the U.S. ended up growing less than expected. Our international business was positive for the year and we gained market share in key categories globally.”


Mr. Kreiz continued, “2026 will be an important year for Mattel as we implement our new brand-centric strategy to grow our IP-driven play and family entertainment business. We expect growth to be led by innovation in toys, major partnerships with leading IP owners, and an inflection in entertainment, with two movie releases and an expansion of digital games, amplified by the full acquisition of Mattel163 mobile games studio. We are making strategic investments that will impact the bottom line this year but are intended to accelerate growth in top and bottom lines in 2027 and beyond.”


Paul Ruh, CFO of Mattel, added: “We are tracking ahead of our 3-year $200 million savings target and are now projecting approximately $50 million of savings in 2026, bringing the total program target to $225 million. In the fourth quarter, we refinanced $600 million of debt and maintained our investment grade rating. Our balance sheet is strong and we ended the year with over $1.2 billion of cash, after repurchasing $600 million of shares. We have acquired more than $1.2 billion of shares in the last 3 years, representing approximately 18% of shares outstanding and just announced a new program to acquire another $1.5 billion shares, which we expect to complete by the end of 2028.”


Financial Overview


Fourth Quarter 2025


Net Sales


Net Sales were $1,766 million, up 7% as reported, and 5% in constant currency, versus the prior year’s fourth quarter. The increase in Net Sales as reported was driven by a 5% increase in North America and an 11% increase in International. The increase in Net Sales in constant currency was driven by a 5% increase in both North America and International.


Gross Margin


Reported Gross Margin decreased to 45.9%, versus 50.7% in the prior year’s fourth quarter, and Adjusted Gross Margin decreased to 46.0%, versus 50.8%. The decrease in Gross Margin was primarily due to higher discounts, inflation, unfavorable foreign exchange, and the timing lag between mitigating actions and the recognition of tariff costs, partially offset by cost savings.


Operating Income


Reported Operating Income was $141 million, a decrease of $17 million, and Adjusted Operating Income was $160 million, a decrease of $1 million. The decrease in Reported and Adjusted Operating Income was primarily due to lower gross profit, partially offset by lower Adjusted SG&A expenses.


Full Year 2025


Net Sales


Net Sales were $5,348 million, down 1% as reported and in constant currency, versus the prior year. The decrease in Net Sales as reported was due to a 5% decrease in North America, partially offset by a 6% increase in International. The decrease in Net Sales in constant currency was due to a 5% decrease in North America, partially offset by a 4% increase in International.


Gross Margin


Reported Gross Margin decreased to 48.7%, versus 50.8% in the prior year, and Adjusted Gross Margin decreased to 48.9%, versus 50.9%. The decrease in Gross Margin was primarily due to the same factors that impacted fourth quarter Adjusted Gross Margin.


Operating Income


Reported Operating Income was $546 million, a decrease of $148 million, and Adjusted Operating Income was $620 million, a decrease of $118 million. The decrease in Reported and Adjusted Operating Income was primarily due to lower gross profit and higher Advertising expenses, partially offset by lower Adjusted SG&A expenses.


Cash Flow


For the year ended December 31, 2025, Cash Flows Provided by Operating Activities were $593 million, a decrease of $207 million, primarily due to lower net income net of non-cash adjustments and higher working capital usage.


Cash Flows Used for Investing Activities were $155 million, an improvement of $34 million, primarily driven by lower capital expenditures.


Cash Flows Used for Financing Activities and Other were $583 million, an increase of $98 million, primarily due to higher share repurchases in 2025, partially offset by favorable impact of foreign currency exchange rate changes on cash.


Gross Billings by Category


Fourth Quarter 2025


Worldwide Gross Billings for Dolls were $750 million, up 2% as reported, or flat in constant currency, versus the prior year’s fourth quarter, with Barbie up 2% as reported and flat in constant currency.


Worldwide Gross Billings for Infant, Toddler, and Preschool were $254 million, down 8% as reported, or 10% in constant currency, primarily due to declines in Baby Gear & Power Wheels and Preschool Entertainment.


Worldwide Gross Billings for Vehicles were $652 million, up 20% as reported, or 16% in constant currency, primarily driven by growth in Hot Wheels.


Worldwide Gross Billings for Action Figures, Building Sets, Games, and Other were $381 million, up 16% as reported, or 14% in constant currency, primarily driven by growth in Action Figures, primarily tied to theatrical releases.


Full Year 2025


Worldwide Gross Billings for Dolls were $2,056 million, down 7% as reported and in constant currency, versus the prior year, primarily due to declines in Barbie.


Worldwide Gross Billings for Infant, Toddler, and Preschool were $786 million, down 17% as reported, or 18% in constant currency, due to declines in Fisher-Price, Baby Gear & Power Wheels, and Preschool Entertainment.


Worldwide Gross Billings for Vehicles were $1,995 million, up 11% as reported, or 10% in constant currency, primarily driven by growth in Hot Wheels.


Worldwide Gross Billings for Action Figures, Building Sets, Games, and Other were $1,242 million, up 14% as reported, or 13% in constant currency, primarily driven by growth in Action Figures, primarily tied to theatrical releases, partially offset by a decline in Building Sets.


2026 Guidance


Mattel’s full year 2026 guidance is:



(in millions,
except EPS and percentages)

FY2026 Guidance

FY2025 Actual








 


Net Sales

+3% to 6%*


$5,348








Adjusted Gross Margin

Approx. 50%


48.9%








Adjusted Operating Income

$550 - $600


$620








Adjusted Tax Rate

Approx. 24%


20%








Adjusted EPS

$1.18 - $1.30


$1.41








* in Constant Currency







Mattel’s 2026 guidance includes an expected partial year contribution of approximately $150 million in Net Sales from Mattel163.


To support Mattel’s evolved brand-centric strategy, Mattel’s 2026 guidance includes several targeted, strategic investments in new capabilities and technology to scale business opportunities of approximately $110 million in 2026. These include digital games, first-party data, direct-to-consumer, and breakthrough toy innovation, as well as AI and infrastructure. The company is also planning to invest approximately $40 million primarily in performance-based marketing. In aggregate, these investments will impact Mattel’s Adjusted Operating Income in 2026 and then are expected to be high-ROI and self-funding in 2027 and beyond through accelerated growth in Net Sales and Adjusted Operating Income.


Mattel's guidance considers what the company is aware of today, but is subject to market volatility, unexpected disruptions, including further regulatory actions impacting global trade, and other macro-economic risks and uncertainties.


A reconciliation of Mattel’s non-GAAP financial measures on a forward-looking basis, including Net Sales on a constant currency basis, Adjusted Gross Margin, Adjusted Operating Income, Adjusted Tax Rate, Adjusted EPS, and Free Cash Flow is not available without unreasonable effort. Mattel is unable to predict with sufficient certainty items that would be excluded from the corresponding GAAP measures, including the effect of foreign currency exchange rate fluctuations, unusual gains and losses or charges, and severance and restructuring charges, due to the unpredictable nature of such items, which may have a significant impact on Mattel’s GAAP measures.


Conference Call and Live Webcast


At 5:00 p.m. (Eastern Daylight Time) today, Mattel will host a conference call with investors and financial analysts to discuss its latest financial results. The conference call will be webcast on Mattel's Investor Relations website, https://investors.mattel.com. To listen to the live call, log on to the website at least 10 minutes early to register, download, and install any necessary audio software. An archive of the webcast will be available on Mattel's Investor Relations website for 12 months and may be accessed beginning approximately three hours after the completion of the live call.


Forward-Looking Statements


This press release contains a number of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts and include statements regarding Mattel’s guidance and goals for future periods and other future events. The use of words such as “anticipates,” “expects,” “intends,” “plans,” “projects,” “looks forward,” “confident that,” “believes,” and “targeted,” among others, generally identify forward-looking statements. These forward-looking statements are based on currently available operating, financial, economic, and other information and assumptions, and are subject to a number of significant risks and uncertainties. A variety of factors or combination of factors, many of which are beyond Mattel’s control, may cause actual future results or outcomes, or the timing of those results or outcomes, to differ materially from those contained in any forward-looking statements. Specific factors that might cause such a difference include, but are not limited to: (i) Mattel’s ability to design, develop, produce, manufacture, source, ship, and distribute products in a timely and cost-effective manner; (ii) sufficient interest in and demand for the products and entertainment Mattel offers by retail customers and consumers to profitably recover Mattel’s costs; (iii) downturns in economic conditions affecting Mattel’s markets which can negatively impact retail customers and consumers, and which can result in lower employment levels and lower consumer disposable income and spending, including lower spending on purchases of Mattel’s products; (iv) other factors which can lower discretionary consumer spending, such as higher costs for fuel and food, drops in the value of homes or other consumer assets, and high levels of consumer debt; (v) potential difficulties or delays Mattel may experience in implementing cost savings and efficiency enhancing initiatives; (vi) other economic and public health conditions or regulatory changes in the markets in which Mattel and its customers and suppliers operate, which could create delays or increase Mattel’s costs, such as higher commodity prices, labor costs or transportation costs, or outbreaks of disease; (vii) the effect of inflation on Mattel’s business, including cost inflation in supply chain inputs and increased labor costs, as well as pricing actions taken in an effort to mitigate the effects of inflation; (viii) currency fluctuations, including movements in foreign exchange rates, which can lower Mattel’s net revenues and earnings, and significantly impact Mattel’s costs; (ix) the concentration of Mattel’s customers, potentially increasing the negative impact to Mattel of difficulties experienced by any of Mattel’s customers, such as bankruptcies or liquidations or a general lack of success, or changes in their purchasing or selling patterns; (x) the inventory policies of Mattel’s retail customers, as well as the concentration of Mattel’s revenues in the second half of the year, which coupled with reliance by retailers on quick response inventory management techniques, increases the risk of underproduction, overproduction, and shipping delays; (xi) legal, reputational, and financial risks related to security breaches or cyberattacks; (xii) work disruptions, including as a result of supply chain disruption such as plant or port closures, which may impact Mattel’s ability to manufacture or deliver product in a timely and cost-effective manner; (xiii) the impact of competition on revenues, margins, and other aspects of Mattel’s business, including the ability to offer products that consumers choose to buy instead of competitive products, the ability to secure, maintain, and renew popular licenses from licensors of entertainment properties, and the ability to attract and retain talented employees and adapt to evolving workplace models; (xiv) the risk of product recalls or product liability suits and costs associated with product safety regulations; (xv) tariffs, trade restrictions, or trade barriers, which depending on the effective date and duration of such measures, changes in the amount, scope, and nature of such measures in the future, any countermeasures that the target countries may take, and any mitigating actions that may become available, could increase Mattel’s product costs and other costs of doing business, and other changes in laws or regulations in the United States and/or in other major markets, such as China, in which Mattel operates, including, without limitation, with respect to taxes, trade policies, product safety, or sustainability, which may also increase Mattel’s product costs and other costs of doing business, and in each case reduce Mattel’s earnings and liquidity; (xvi) business disruptions or other unforeseen impacts due to economic instability, political instability, civil unrest, armed hostilities (including the impact of the Russia-Ukraine war and geopolitical developments in the Middle East) or terrorist activities, natural and man-made disasters, pandemics or other public health crises, or other catastrophic events; (xvii) failure to realize the planned benefits from any investments or acquisitions made by Mattel; (xviii) the impact of other market conditions or third-party actions or approvals, including those that result in any significant failure, inadequacy, or interruption from vendors or outsourcers, which could reduce demand for Mattel’s products, delay or increase the cost of implementation of Mattel’s programs, or alter Mattel’s actions and reduce actual results; (xix) changes in financing markets or the inability of Mattel to obtain financing on attractive terms; (xx) the impact of litigation, arbitration, or regulatory decisions or settlement actions; (xxi) Mattel’s ability to navigate regulatory frameworks in connection with new areas of investment, product development, or other business activities, such as artificial intelligence, non-fungible tokens, and cryptocurrency; (xxii) an inability to remediate the material weakness in Mattel's internal control over financial reporting, or additional material weaknesses or other deficiencies in the future or the failure to maintain an effective system of internal control; and (xxiii) other risks and uncertainties as may be described in Mattel’s filings with the Securities and Exchange Commission, including the “Risk Factors” section of Mattel’s Annual Report on Form 10-K for the fiscal year ended December 31, 2024 and Quarterly Report on Form 10-Q for the three months ended March 31, 2025, and subsequent periodic filings, as well as in Mattel’s other public statements. Mattel does not update forward-looking statements and expressly disclaims any obligation to do so, except as required by law.


Presentation Information / Non-GAAP Financial Measures


The financial results included herein represent the most current information available to management and are preliminary until Mattel’s Form 10-K is filed with the SEC. Actual results may differ from these preliminary results.


To supplement our financial results presented in accordance with generally accepted accounting principles in the United States (“GAAP”), Mattel presents certain non-GAAP financial measures within the meaning of Regulation G promulgated by the Securities and Exchange Commission. The non-GAAP financial measures that Mattel uses in this earnings release include Adjusted Gross Profit, Adjusted Gross Margin, Adjusted Other Selling and Administrative Expenses, Adjusted Operating Income, Adjusted Operating Income Margin, Adjusted Earnings Per Share, earnings before interest expense, taxes, depreciation and amortization (“EBITDA”), Adjusted EBITDA, Free Cash Flow, Free Cash Flow Conversion (Free Cash Flow / Adjusted EBITDA), Leverage Ratio (Total Debt / Adjusted EBITDA), Net Debt, Adjusted Tax Rate, and constant currency. Mattel uses these measures to analyze its continuing operations and to monitor, assess, and identify meaningful trends in its operating and financial performance, and each is discussed below. Mattel believes that the disclosure of non-GAAP financial measures provides useful supplemental information to investors to be able to better evaluate ongoing business performance and certain components of Mattel’s results. These measures are not, and should not be viewed as, substitutes for GAAP financial measures and may not be comparable to similarly titled measures used by other companies. Reconciliations of the non-GAAP financial measures to the most directly comparable GAAP financial measures are attached to this earnings release as exhibits and to our earnings slide presentation as an appendix.


This earnings release and our earnings slide presentation are available on Mattel's Investor Relations website, https://investors.mattel.com/, under the subheading “Financials – Quarterly Results.”


Adjusted Gross Profit and Adjusted Gross Margin


Adjusted Gross Profit and Adjusted Gross Margin represent reported Gross Profit and reported Gross Margin, respectively, adjusted to exclude severance and restructuring expenses. Adjusted Gross Margin represents Mattel’s Adjusted Gross Profit, as a percentage of Net Sales. Adjusted Gross Profit and Adjusted Gross Margin are presented to provide additional perspective on underlying trends in Mattel’s core Gross Profit and Gross Margin, which Mattel believes is useful supplemental information for investors to be able to gauge and compare Mattel’s current business performance from one period to another.


Adjusted Other Selling and Administrative Expenses


Adjusted Other Selling and Administrative Expenses represents Mattel’s reported Other Selling and Administrative Expenses, adjusted to exclude severance and restructuring expenses and the impact of the inclined sleeper product recalls, which are not part of Mattel’s core business. Adjusted Other Selling and Administrative Expenses is presented to provide additional perspective on underlying trends in Mattel’s core other selling and administrative expenses, which Mattel believes is useful supplemental information for investors to be able to gauge and compare Mattel’s current business performance from one period to another.


Adjusted Operating Income and Adjusted Operating Income Margin


Adjusted Operating Income and Adjusted Operating Income Margin represent reported Operating Income and reported Operating Income Margin, respectively, adjusted to exclude severance and restructuring expenses and the impact of the inclined sleeper product recalls, which are not part of Mattel’s core business. Adjusted Operating Income Margin represents Mattel’s Adjusted Operating Income, as a percentage of Net Sales. Adjusted Operating Income and Adjusted Operating Income Margin are presented to provide additional perspective on underlying trends in Mattel’s core operating results, which Mattel believes is useful supplemental information for investors to be able to gauge and compare Mattel’s current business performance from one period to another.


Adjusted Earnings Per Share


Adjusted Earnings Per Share represents Mattel’s reported Diluted Earnings Per Common Share, adjusted to exclude severance and restructuring expenses, the impact of the inclined sleeper product recalls, and the impact of changes to certain deferred tax assets and related valuation allowances, which are not part of Mattel’s core business. The aggregate tax effect of the adjustments was determined using the effective tax rates on a jurisdictional basis of the respective adjustments and dividing by the reported weighted-average number of common shares. Adjusted Earnings Per Share is presented to provide additional perspective on underlying trends in Mattel’s core business. Mattel believes it is useful supplemental information for investors to gauge and compare Mattel’s current earnings results from one period to another. Adjusted Earnings Per Share is a performance measure and should not be used as a measure of liquidity.


EBITDA and Adjusted EBITDA


EBITDA represents Mattel’s Net Income, adjusted to exclude the impact of interest expense, taxes, depreciation, and amortization. Adjusted EBITDA represents EBITDA adjusted to exclude share-based compensation, severance and restructuring expenses and the impact of the inclined sleeper product recalls, which are not part of Mattel’s core business. Mattel believes EBITDA and Adjusted EBITDA are useful supplemental information for investors to gauge and compare Mattel’s business performance to other companies in its industry with similar capital structures. The presentation of Adjusted EBITDA differs from how Mattel calculates EBITDA for purposes of covenant compliance under the indentures governing its high yield senior notes and the revolving credit agreement governing its revolving credit facility. Because of these limitations, EBITDA and Adjusted EBITDA should not be considered as measures of discretionary cash available to invest in the growth of Mattel’s business. As a result, Mattel relies primarily on its GAAP results and uses EBITDA and Adjusted EBITDA only supplementally.


Free Cash Flow and Free Cash Flow Conversion


Free Cash Flow represents Mattel’s net cash flows from operating activities less capital expenditures. Free Cash Flow Conversion represents Mattel’s free cash flow divided by Adjusted EBITDA. Mattel believes Free Cash Flow and Free Cash Flow Conversion are useful supplemental information for investors to gauge Mattel’s liquidity and performance and to compare Mattel’s business performance to other companies in our industry. Free Cash Flow does not represent cash available to Mattel for discretionary expenditures.


Leverage Ratio (Total Debt / Adjusted EBITDA)


The leverage ratio is calculated by dividing Total Debt by Adjusted EBITDA. Total Debt represents the aggregate of Mattel’s current portion of long-term debt, short-term borrowings, and long-term debt, excluding the impact of debt issuance costs and debt discount. Mattel believes the leverage ratio is useful supplemental information for investors to gauge trends in Mattel’s business and to compare Mattel’s business performance to other companies in its industry.


Net Debt


Net Debt represents the aggregate of Mattel’s current portion of long-term debt, short-term borrowings, and long-term debt, less cash and equivalents. Mattel believes Net Debt is useful supplemental information for investors to monitor Mattel’s liquidity and evaluate its balance sheet.


Adjusted Tax Rate


The Adjusted Tax Rate is calculated by dividing Adjusted Provision for Income Taxes by Adjusted Income Before Income Taxes. Adjusted Income Before Income Taxes represents reported Income Before Income Taxes, adjusted to exclude severance and restructuring expenses and the impact of inclined sleeper product recalls. The Adjusted Provision for Income Taxes represents reported Provision for Income Taxes, adjusted to exclude the impact of changes to certain deferred tax assets and related valuation allowances and the aggregate tax effect of adjustments. Mattel believes the adjusted tax rate provides useful supplemental information for investors to gauge and compare the impact of tax expense on Mattel's earnings results from one period to another.


Constant Currency


Percentage changes in results expressed in constant currency are presented excluding the impact from changes in currency exchange rates. To present this information, Mattel calculates constant currency information by translating current period and prior period results for entities reporting in currencies other than the US dollar using consistent exchange rates. The constant currency exchange rates are determined by Mattel at the beginning of each year and are applied consistently during the year. They are generally different from the actual exchange rates in effect during the current or prior period due to volatility in actual foreign exchange rates. Mattel considers whether any changes to the constant currency rates are appropriate at the beginning of each year. The exchange rates used for these constant currency calculations are generally based on prior year actual exchange rates. The difference between the current period and prior period results using the consistent exchange rates reflects the changes in the underlying performance results, excluding the impact from changes in currency exchange rates. Mattel analyzes constant currency results to provide additional perspective on changes in underlying trends in Mattel’s operating performance. Mattel believes that the disclosure of the percentage change in constant currency is useful supplemental information for investors to be able to gauge Mattel’s current business performance and the longer-term strength of its overall business since foreign currency changes could potentially mask underlying sales trends. The disclosure of the percentage change in constant currency enhances investor’s ability to compare financial results from one period to another.


Key Performance Indicator


Gross Billings


Gross Billings represent amounts invoiced to customers. It does not include the impact of sales adjustments, such as trade discounts and other allowances. Mattel presents changes in gross billings as a metric for comparing its aggregate, categorical, brand, and geographic results to highlight significant trends in Mattel’s business. Changes in Gross Billings are discussed because, while Mattel records the details of sales adjustments in its financial accounting systems at the time of sale, such sales adjustments are generally not associated with categories, brands, and individual products.


About Mattel


Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.


MAT-FIN MAT-CORP


























 


MATTEL, INC. AND SUBSIDIARIES













EXHIBIT I































 


CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)1



























 



For the Three Months Ended December 31,

For the Year Ended December 31,


(In millions, except per share and percentage information)

2025







2024






% Change
as
Reported

% Change
in
Constant
Currency


2025







2024






% Change
as
Reported

% Change
in
Constant
Currency


$ Amt

% Net
Sales

$ Amt

% Net
Sales

$ Amt

% Net
Sales

$ Amt

% Net
Sales


Net Sales

$






1,766.5






 









$






1,646.4






 










7






%







5






%







$






5,347.6






 









$






5,379.5






 









-1






%







-1






%







Cost of Sales

 






956.1






 







54.1






%







 






810.9






 







49.3






%







18






%









 






2,742.0






 







51.3






%







 






2,645.5






 







49.2






%







4






%









Gross Profit

 






810.4






 







45.9






%







 






835.5






 







50.7






%







-3






%







-4






%







 






2,605.7






 







48.7






%







 






2,734.1






 







50.8






%







-5






%







-5






%







Advertising and Promotion Expenses

 






254.5






 







14.4






%







 






257.2






 







15.6






%







-1






%









 






522.0






 







9.8






%







 






507.3






 







9.4






%







3






%









Other Selling and Administrative Expenses

 






414.8






 







23.5






%







 






420.0






 







25.5






%







-1






%









 






1,537.2






 







28.7






%







 






1,532.5






 







28.5






%







—






%









Operating Income

 






141.1






 







8.0






%







 






158.3






 







9.6






%







-11






%







-4






%







 






546.4






 







10.2






%







 






694.3






 







12.9






%







-21






%







-20






%







Interest Expense

 






30.7






 







1.7






%







 






29.4






 







1.8






%







4






%









 






118.7






 







2.2






%







 






118.8






 







2.2






%







—






%









Interest (Income)


(7.7






)







-0.4






%








(12.0






)







-0.7






%







-36






%










(45.0






)







-0.8






%








(51.5






)







-1.0






%







-13






%









Other Non-Operating Expense (Income), Net

 






0.7






 









 






(4.3






)














 






13.3






 









 






4.5






 













Income Before Income Taxes

 






117.4






 







6.6






%







 






145.2






 







8.8






%







-19






%







-17






%







 






459.5






 







8.6






%







 






622.5






 







11.6






%







-26






%







-27






%







Provision from Income Taxes

 






17.2






 









 






10.9






 














 






89.8






 









 






105.6






 













(Income) from Equity Method Investments

 






(6.1






)









 






(6.5






)














 






(27.9






)









 






(24.9






)













Net Income

$






106.2






 







6.0






%







$






140.9






 







8.6






%







-25






%









$






397.6






 







7.4






%







$






541.8






 







10.1






%







-27






%









Net Income Per Common Share - Basic

$






0.35






 









$






0.42






 














$






1.25






 









$






1.59






 













Weighted-Average Number of Common Shares

 






305.9






 









 






333.6






 














 






318.2






 









 






340.4






 













Net Income Per Common Share - Diluted

$






0.34






 









$






0.42






 














$






1.24






 









$






1.58






 













Weighted-Average Number of Common and Potential Common Shares

 






309.7






 









 






336.4






 














 






321.8






 









 






343.3






 













































 



1 Amounts may not sum due to rounding








MATTEL, INC. AND SUBSIDIARIES




EXHIBIT II







 


CONDENSED CONSOLIDATED BALANCE SHEETS1










December 31,






2025







2024







(In millions)


(Unaudited)




Assets







Cash and Equivalents



$






1,242.9






 







$






1,387.9






 







Accounts Receivable, Net



 






1,097.6






 







 






1,003.2






 







Inventories



 






563.1






 







 






501.7






 







Prepaid Expenses and Other Current Assets



 






227.1






 







 






234.1






 







Total Current Assets



 






3,130.8






 







 






3,126.9






 







Property, Plant, and Equipment, Net



 






590.0






 







 






516.0






 







Right-of-Use Assets, Net



 






319.5






 







 






326.4






 







Goodwill



 






1,390.2






 







 






1,381.7






 







Other Noncurrent Assets



 






1,209.9






 







 






1,193.0






 







Total Assets



$






6,640.4






 







$






6,544.1






 












 


Liabilities and Stockholders’ Equity







Accounts Payable and Accrued Liabilities



$






1,428.3






 







$






1,277.7






 







Income Taxes Payable



 






29.9






 







 






38.0






 







Total Current Liabilities



 






1,458.2






 







 






1,315.7






 







Long-Term Debt



 






2,331.7






 







 






2,334.4






 







Noncurrent Lease Liabilities



 






268.4






 







 






278.2






 







Other Noncurrent Liabilities



 






349.1






 







 






351.7






 







Stockholders’ Equity



 






2,233.0






 







 






2,264.1






 







Total Liabilities and Stockholders’ Equity



$






6,640.4






 







$






6,544.1






 












 


1 Amounts may not sum due to rounding.







 


MATTEL, INC. AND SUBSIDIARIES




EXHIBIT II







 


SUPPLEMENTAL BALANCE SHEET AND CASH FLOW DATA (Unaudited)1







 





December 31,






2025







2024







Key Balance Sheet Data:







Accounts Receivable, Net Days of Sales Outstanding (DSO)



 






56






 







 






55






 












 







 





For the Year Ended December 31,


(In millions)



2025







2024







Condensed Cash Flow Data:







Cash Flows Provided by Operating Activities



$






593.3






 







$






800.6






 







Cash Flows (Used for) Investing Activities



 






(154.9






)







 






(189.0






)







Cash Flows (Used for) Financing Activities and Other



 






(583.3






)







 






(485.0






)







(Decrease) Increase in Cash and Equivalents



$






(145.0






)







$






126.5






 












 


1 Amounts may not sum due to rounding.



MATTEL, INC. AND SUBSIDIARIES







EXHIBIT III


















 


SUPPLEMENTAL FINANCIAL INFORMATION (Unaudited)1


RECONCILIATION OF GAAP AND NON-GAAP FINANCIAL MEASURES













 




For the Three Months Ended December 31,






 






For the Year Ended December 31,







(In millions, except percentage information)

 






2025






 






 






 






2024






 






 






Change






 






 






2025






 






 






 






2024






 






 






Change







Gross Profit













Gross Profit, As Reported

$






810.4






 







$






835.5






 









$






2,605.7






 







$






2,734.1






 









Gross Margin

 






45.9






%







 






50.7






%






-480 bps


 






48.7






%







 






50.8






%






-210 bps


Adjustments:













Severance and Restructuring Expenses

 






1.7






 







 






1.3






 









 






7.8






 







 






4.3






 









Gross Profit, As Adjusted

$






812.0






 







$






836.7






 









$






2,613.5






 







$






2,738.3






 









Adjusted Gross Margin

 






46.0






%







 






50.8






%






-480 bps


 






48.9






%







 






50.9






%






-200 bps













 













 


Other Selling and Administrative Expenses













Other Selling and Administrative Expenses, As Reported

$






414.8






 







$






420.0






 







-1%







$






1,537.2






 







$






1,532.5






 







—%







% of Net Sales

 






23.5






%







 






25.5






%






-200 bps


 






28.7






%







 






28.5






%






20 bps


Adjustments:













Severance and Restructuring Expenses

 






(15.2






)







 






—






 









 






(39.1






)







 






(43.8






)









Inclined Sleeper Product Recalls

 






(2.5






)







 






(1.7






)









 






(26.7






)







 






4.1






 









Other Selling and Administrative Expenses, As Adjusted

$






397.1






 







$






418.3






 







-5%







$






1,471.5






 







$






1,492.7






 







-1%







% of Net Sales

 






22.5






%







 






25.4






%






-290 bps


 






27.5






%







 






27.7






%






-20 bps













 


Operating Income













Operating Income, As Reported

$






141.1






 







$






158.3






 







-11%







$






546.4






 







$






694.3






 







-21%







Operating Income Margin

 






8.0






%







 






9.6






%






-160 bps


 






10.2






%







 






12.9






%






-270 bps


Adjustments:













Severance and Restructuring Expenses

 






16.9






 







 






1.3






 









 






46.9






 







 






48.1






 









Inclined Sleeper Product Recalls

 






2.5






 







 






1.7






 









 






26.7






 







 






(4.1






)









Operating Income, As Adjusted

$






160.4






 







$






161.3






 







-1%







$






620.0






 







$






738.3






 







-16%







Adjusted Operating Income Margin

 






9.1






%







 






9.8






%






-70 bps


 






11.6






%







 






13.7






%






-210 bps













 













 


1 Amounts may not sum due to rounding.













 













 


MATTEL, INC. AND SUBSIDIARIES








EXHIBIT III


















 


SUPPLEMENTAL FINANCIAL INFORMATION (Unaudited)1


RECONCILIATION OF GAAP AND NON-GAAP FINANCIAL MEASURES













 




For the Three Months Ended December 31,






 






For the Year Ended December 31,







(In millions, except per share and percentage information)

 






2025






 






 






 






2024






 






 






Change






 






 






2025






 






 






 






2024






 






 






Change







Earnings Per Share













Net Income Per Common Share, As Reported

$






0.34






 







$






0.42






 







-19%







$






1.24






 







$






1.58






 







-22%







Adjustments:













Severance and Restructuring Expenses

 






0.05






 







 






—






 









 






0.15






 







 






0.14






 









Inclined Sleeper Product Recalls

 






0.01






 







 






0.01






 









 






0.08






 







 






(0.01






)









Changes to Deferred Tax Assets

 






—






 







 






(0.07






)









 






—






 







 






(0.06






)









Tax Effect of Adjustments2

 






(0.01






)







 






—






 









 






(0.05






)







 






(0.03






)









Net Income Per Common Share, As Adjusted

$






0.39






 







$






0.35






 







11%







$






1.41






 







$






1.62






 







-13%


















 


EBITDA and Adjusted EBITDA













Net Income, As Reported

$






106.2






 







$






140.9






 







-25%







$






397.6






 







$






541.8






 







-27%







Adjustments:













Interest Expense

 






30.7






 







 






29.4






 









 






118.7






 







 






118.8






 









Provision from Income Taxes

 






17.2






 







 






10.9






 









 






89.8






 







 






105.6






 









Depreciation

 






34.1






 







 






35.0






 









 






136.5






 







 






136.6






 









Amortization

 






8.0






 







 






7.8






 









 






31.5






 







 






31.3






 









EBITDA

 






196.1






 







 






223.9






 









 






774.0






 







 






934.2






 









Adjustments:













Share-Based Compensation

 






18.8






 







 






22.0






 









 






79.7






 







 






79.4






 









Severance and Restructuring Expenses

 






16.9






 







 






1.3






 









 






46.9






 







 






48.1






 









Inclined Sleeper Product Recalls

 






2.5






 







 






1.7






 









 






26.7






 







 






(4.1






)









Adjusted EBITDA

$






234.2






 







$






248.9






 







-6%







$






927.3






 







$






1,057.6






 







-12%


















 


Free Cash Flow













Net Cash Flows Provided by Operating Activities







$






593.3






 







$






800.6






 









Capital Expenditures







 






(182.0






)







 






(202.6






)









Free Cash Flow







$






411.3






 







$






597.9






 




















 


1 Amounts may not sum due to rounding.


2 The aggregate tax effect of adjustments was determined using the effective tax rates on a jurisdictional basis of the respective adjustments, and dividing by the reported weighted average number of common and potential common shares.













 





MATTEL, INC. AND SUBSIDIARIES







EXHIBIT III


















 


SUPPLEMENTAL FINANCIAL INFORMATION (Unaudited)1


RECONCILIATION OF GAAP AND NON-GAAP FINANCIAL MEASURES













 




For the Year Ended December 31,













(In millions, except percentage and pts information)

 






2025






 






 






 






2024






 






 






Change













Tax Rate













Income Before Income Taxes, As Reported

$






459.5






 







$






622.5






 















Adjustments:













Severance and Restructuring Expenses

 






46.9






 







 






48.1






 















Inclined Sleeper Product Recalls

 






26.7






 







 






(4.1






)















Income Before Income Taxes, As Adjusted

$






533.1






 







$






666.5






 


























 


Provision for Income Taxes, As Reported

$






89.8






 







$






105.6






 















Adjustments:













Changes to Deferred Tax Assets

 






—






 







 






21.1






 















Tax Effect of Adjustments2

 






16.2






 







 






10.2






 















Provision for Income Taxes, As Adjusted

$






106.0






 







$






136.9






 


























 


Tax Rate, As Reported

 






20






%







 






17






%






3 pts








Tax Rate, As Adjusted

 






20






%







 






21






%






-1 pt



















 




December 31,

















 






2025






 






 






 






2024






 















Net Debt













Long-Term Debt

$






2,331.7






 







$






2,334.4






 















Adjustments:













Cash and Equivalents

 






(1,242.9






)







 






(1,387.9






)















Net Debt

$






1,088.7






 







$






946.4






 


























 


1 Amounts may not sum due to rounding.


2 Tax effect of adjustments was determined using the effective tax rates on a jurisdictional basis of the respective adjustments.













 













 













 


MATTEL, INC. AND SUBSIDIARIES







EXHIBIT III


















 


SUPPLEMENTAL FINANCIAL INFORMATION (Unaudited)1


RECONCILIATION OF GAAP AND NON-GAAP FINANCIAL MEASURES













 




For the Year Ended December 31,













(In millions, except percentage and pts information)

 






2025






 






 






 






2024






 






 






Change













Leverage Ratio (Total Debt/Adjusted EBITDA)













Total Debt













Long-Term Debt

$






2,331.7






 







$






2,334.4






 















Adjustments:













Debt Issuance Costs and Debt Discount

 






18.3






 







 






15.6






 















Total Debt

$






2,350.0






 







$






2,350.0






 















EBITDA and Adjusted EBITDA













Net Income, As Reported

$






397.6






 







$






541.8






 







-27%













Adjustments:













Interest Expense

 






118.7






 







 






118.8






 















Provision for Income Taxes

 






89.8






 







 






105.6






 















Depreciation

 






136.5






 







 






136.6






 















Amortization

 






31.5






 







 






31.3






 















EBITDA

 






774.0






 







 






934.2






 















Adjustments:













Share-Based Compensation

 






79.7






 







 






79.4






 















Severance and Restructuring Expenses

 






46.9






 







 






48.1






 















Inclined Sleeper Product Recalls

 






26.7






 







 






(4.1






)















Adjusted EBITDA

$






927.3






 







$






1,057.6






 







-12%
























 


Total Debt / Net Income
5.9x

4.3x










Leverage Ratio (Total Debt / Adjusted EBITDA)
2.5x

2.2x





















 


Free Cash Flow













Net Cash Flows Provided by Operating Activities

$






593.3






 







$






800.6






 







-26%













Capital Expenditures

 






(182.0






)







 






(202.6






)















Free Cash Flow

$






411.3






 







$






597.9






 







-31%
























 


Net Cash Flows Provided by Operating Activities / Net Income

 






149






%







 






148






%






1 pt








Free Cash Flow Conversion (Free Cash Flow/Adjusted EBITDA)

 






44






%







 






57






%






-13 pts



















 


1 Amounts may not sum due to rounding.



MATTEL, INC. AND SUBSIDIARIES









EXHIBIT IV






















 


WORLDWIDE NET SALES AND GROSS BILLINGS1 (Unaudited)2

















 



For the Three Months Ended December 31,

For the Year Ended December 31,



 






2025






 






2024






 






% Change

as

Reported






 






% Change

in

Constant

Currency






 






2025






 






2024






 






% Change

as

Reported






 






% Change

in

Constant

Currency








(In millions, except percentage information)


Worldwide Net Sales:

















Net Sales

$






1,766.5







$






1,646.4







7






%







5






%







$






5,347.6







$






5,379.5







-1






%







-1






%






















 


Worldwide Gross Billings by Categories:

















Dolls

$






750.3







$






734.9







2






%







—






%







$






2,056.1







$






2,200.5







-7






%







-7






%







Infant, Toddler, and Preschool

 






254.0







 






276.2







-8






 







-10






 







 






786.3







 






951.3







-17






 







-18






 







Vehicles

 






652.4







 






543.8







20






 







16






 







 






1,994.6







 






1,791.2







11






 







10






 







Action Figures, Building Sets, Games, and Other

 






380.9







 






327.1







16






 







14






 







 






1,242.1







 






1,090.4







14






 







13






 







Gross Billings

$






2,037.6







$






1,881.9







8






%







6






%







$






6,079.1







$






6,033.3







1






%







—






%






















 


Supplemental Gross Billings Disclosure
































 


Worldwide Gross Billings by Top 3 Power Brands:

















Barbie

$






415.7







$






406.0







2






%







—






%







$






1,204.1







$






1,350.1







-11






%







-12






%







Hot Wheels

 






576.4







 






481.4







20






 







16






 







 






1,749.7







 






1,575.0







11






 







10






 







Fisher-Price

 






208.9







 






206.1







1






 







-1






 







 






622.3







 






700.8







-11






 







-12






 







Other

 






836.6







 






788.5







6






 







4






 







 






2,503.0







 






2,407.4







4






 







3






 







Gross Billings

$






2,037.6







$






1,881.9







8






%







6






%







$






6,079.1







$






6,033.3







1






%







—






%






















 


1 Gross billings represent amounts invoiced to customers and do not include the impact of sales adjustments, such as trade discounts and other allowances. Mattel presents changes in gross billings as a metric for comparing its aggregate, categorical, brand, and geographic results to highlight significant trends in Mattel’s business.


2 Amounts may not sum due to rounding.

















 



MATTEL, INC. AND SUBSIDIARIES






EXHIBIT V






















 


NET SALES AND GROSS BILLINGS1 BY SEGMENT (Unaudited)2

















 



For the Three Months Ended December 31,

For the Year Ended December 31,




2025







2024






% Change
as
Reported

% Change
in
Constant
Currency


2025







2024






% Change
as
Reported

% Change
in
Constant
Currency



(In millions, except percentage information)


North America Net Sales:

















Net Sales

$






1,020.8







$






975.5







5






%







5






%







$






3,001.1







$






3,168.1







-5






%







-5






%






















 


North America Gross Billings by Categories:

















Dolls

$






466.7







$






441.9







6






%







6






%







$






1,201.4







$






1,280.1







-6






%







-6






%







Infant, Toddler, and Preschool

 






156.1







 






163.2







-4






 







-4






 







 






463.2







 






583.3







-21






 







-21






 







Vehicles

 






293.5







 






255.2







15






 







15






 







 






894.4







 






860.6







4






 







4






 







Action Figures, Building Sets, Games, and Other

 






212.5







 






196.8







8






 







8






 







 






703.2







 






670.6







5






 







5






 







Gross Billings

$






1,128.8







$






1,057.0







7






%







7






%







$






3,262.2







$






3,394.6







-4






%







-4






%






















 


Supplemental Gross Billings Disclosure
































 


North America Gross Billings by Top 3 Power Brands:
















Barbie

$






232.5







$






217.4







7






%







7






%







$






650.8







$






734.9







-11






%







-11






%







Hot Wheels

 






251.9







 






220.3







14






 







14






 







 






760.6







 






741.3







3






 







3






 







Fisher-Price

 






129.6







 






120.7







7






 







7






 







 






369.8







 






421.3







-12






 







-12






 







Other

 






514.9







 






498.6







3






 







3






 







 






1,481.0







 






1,497.0







-1






 







-1






 







Gross Billings

$






1,128.8







$






1,057.0







7






%







7






%







$






3,262.2







$






3,394.6







-4






%







-4






%






















 


1 Gross billings represent amounts invoiced to customers and do not include the impact of sales adjustments, such as trade discounts and other allowances. Mattel presents changes in gross billings as a metric for comparing its aggregate, categorical, brand, and geographic results to highlight significant trends in Mattel’s business.


2 Amounts may not sum due to rounding.

















 



MATTEL, INC. AND SUBSIDIARIES



EXHIBIT VI






















 


NET SALES AND GROSS BILLINGS1 BY SEGMENT (Unaudited)2

















 



For the Three Months Ended December 31,

For the Year Ended December 31,




2025






 






2024






 






% Change

as

Reported






 






% Change

in

Constant

Currency






 






2025






 






2024






 






% Change

as

Reported






 






% Change

in

Constant

Currency








(In millions, except percentage information)


International Net Sales by Geographic Area:

















EMEA

$






443.5







$






402.6







10






%







3






%







$






1,342.1







$






1,240.4







8






%







4






%







Latin America

 






179.0







 






153.4







17






 







8






 







 






602.5







 






608.2







-1






 







-1






 







Asia Pacific

 






123.1







 






114.9







7






 







8






 







 






401.9







 






362.8







11






 







12






 







Net Sales

$






745.6







$






670.9







11






%







5






%







$






2,346.6







$






2,211.5







6






%







4






%






















 


International Gross Billings by Geographic Area:
















EMEA

$






554.3







$






503.1







10






%







3






%







$






1,642.3







$






1,501.4







9






%







5






%







Latin America

 






213.3







 






190.7







12






 







4






 







 






715.7







 






722.1







-1






 







-1






 







Asia Pacific

 






141.2







 






131.1







8






 







8






 







 






458.8







 






415.3







10






 







11






 







Gross Billings

$






908.8







$






824.9







10






%







4






%







$






2,816.8







$






2,638.7







7






%







4






%






















 


International Gross Billings by Categories:

















Dolls

$






283.6







$






293.0







-3






%







-9






%







$






854.7







$






920.4







-7






%







-9






%







Infant, Toddler, and Preschool

 






97.9







 






113.0







-13






 







-18






 







 






323.1







 






368.0







-12






 







-14






 







Vehicles

 






358.9







 






288.6







24






 







18






 







 






1,100.2







 






930.5







18






 







16






 







Action Figures, Building Sets, Games, and Other

 






168.4







 






130.3







29






 







22






 







 






538.8







 






419.8







28






 







25






 







Gross Billings

$






908.8







$






824.9







10






%







4






%







$






2,816.8







$






2,638.7







7






%







4






%






















 


Supplemental Gross Billings Disclosure
































 


International Gross Billings by Top 3 Power Brands:














Barbie

$






183.3







$






188.5







-3






%







-8






%







$






553.3







$






615.2







-10






%







-12






%







Hot Wheels

 






324.4







 






261.1







24






 







17






 







 






989.0







 






833.7







19






 







16






 







Fisher-Price

 






79.3







 






85.4







-7






 







-13






 







 






252.5







 






279.5







-10






 







-11






 







Other

 






321.7







 






289.8







11






 







5






 







 






1,022.0







 






910.3







12






 







10






 







Gross Billings

$






908.8







$






824.9







10






%







4






%







$






2,816.8







$






2,638.7







7






%







4






%






















 


1 Gross billings represent amounts invoiced to customers and do not include the impact of sales adjustments, such as trade discounts and other allowances. Mattel presents changes in gross billings as a metric for comparing its aggregate, categorical, brand, and geographic results to highlight significant trends in Mattel’s business.


2 Amounts may not sum due to rounding.


 

View source version on businesswire.com: https://www.businesswire.com/news/home/20260210523373/en/
Securities Analysts

Greg Gilbert

gregory.gilbert@mattel.com


News Media

Catherine Frymark

catherine.frymark@mattel.com


Original: Mattel Reports Fourth Quarter and Full Year 2025 Financial Results