Oscar Mayer Opens Applications to Get Behind the Wheel of an American Icon: The Wienermobile
2024年1月8日 - 10:01PM
ビジネスワイヤ(英語)
The brand known for uniting millions over a
love of meat seeks the next class of Hotdoggers
Hot Dog! Today, Oscar Mayer® announced the opening of Hotdogger
applications, inviting fans to apply for a one-year, full-time,
paid gig behind the wheel of the iconic Wienermobile. Open through
January 31, the relished position offers fans the opportunity to
become official spokespeople of the brand while living out its
mission: sparking smiles.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240108710995/en/
Now through January 31, Oscar Mayer
invites fans to apply for a one-year, full-time, paid gig behind
the wheel of the iconic Wienermobile. (Photo: Business Wire)
Chosen applicants will represent the 37th class of Hotdoggers,
joining a rich history of spreading joy and wiener whistles to
adoring fans. Traveling an average of 20,000 miles each year,
Hotdoggers visit at least 40 cities across the country and attend
more than 1,200 events. Each member of the class is entrusted with
driving and maintaining the 27-foot hot dog on wheels, along with
creating social content for the brand’s channels during their
“meat” and greets across the country.
“The title of a Hotdogger is a rare and coveted position unique
to those seeking adventure and a once-in-a-lifetime experience,”
said Ed Roland, ‘Top Dog’ and Sr. Manager Brand Communications for
Oscar Mayer at The Kraft Heinz Company. “Statistically speaking,
more people have visited space than driven the Wienermobile! We
take pride in welcoming the next class who will continue to uphold
the tradition of sparking smiles and bringing buns of fun to fans
across the U.S.”
Hotdoggers go above and beyond traditional “spokesperson” duties
to represent the iconic Wienermobile – a sizzling fixture in
American zeitgeist since it hit the hot dog highways in 1936. In
recent years, Hotdoggers enjoyed a trip to Puerto Rico for the
first time in more than 50 years, married 12 couples at the Little
White Chapel in Las Vegas and introduced the first-ever hot
dog-flavored frozen pop to fans in New York City.
The coveted Hotdogger title is granted to 12 applicants who cut
the mustard. To learn more about Oscar Mayer, the Wienermobile or
Hotdoggers, follow along on Facebook or Instagram.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2022 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20240108710995/en/
Bethany Stokoski Zeno Group for Oscar Mayer
bethany.stokoski@zenogroup.com Jenna Thornton The Kraft Heinz
Company Jenna.Thornton@kraftheinz.com
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