HEINZ® Transforms Burger Eating Experience with the Launch of Latest Innovation: HEINZ® DIP & CRUNCH™
2022年4月26日 - 9:00PM
ビジネスワイヤ(英語)
First-of-its-kind launch underscores Kraft
Heinz’s broader transformation to bring insight-driven innovation
to consumers faster than ever before
AMERICA’S FAVORITE KETCHUP®, HEINZ®, today unveils a
first-of-its-kind innovation that seeks to revolutionize the burger
eating experience: HEINZ DIP & CRUNCH. The product
combines a mouth-watering sauce with crisp potato crunchers inside
a two-in-one package for elevated burger eating anywhere, anytime.
Simply dip the burger in HEINZ sauce, then top it off with salty
potato crunchers to add both flavor and texture to every bite.
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With the debut of its newest innovation,
HEINZ DIP & CRUNCH takes burger night to the next level. Simply
dip the burger in HEINZ sauce, then top it off with salty potato
crunchers to add both flavor and texture to every bite. (Photo:
Business Wire)
For years, burger fans have yearned for a restaurant-style sauce
available in-store, and they were left with a void for a truly
dip-worthy option, until now. With the debut of its newest
innovation, HEINZ DIP & CRUNCH is the ultimate burger
accoutrement to take burger night to the next level. HEINZ DIP
& CRUNCH is available in two tangy flavors:
- HEINZ DIP & CRUNCH™: HEINZ DIP & CRUNCH is
complete with a decadent burger sauce made with tomato puree,
molasses, sun-dried tomatoes, garlic powder, tamarind concentrate,
onion powder and spices. The crisp potato crunchers cling to the
smooth sauce when dunked, providing a uniquely enhanced experience
with each bite.
- HEINZ Spicy DIP & CRUNCH™ : For those who need a
kick of spice, Spicy DIP & CRUNCH adds a dimension of heat to
the decadent secret sauce. The spicy burger sauce is made with
tomato puree, molasses, sun-dried tomatoes, garlic powder, tamarind
concentrate, onion powder and spices to achieve an even more
delectable bite. Combined with the crispy potato crunchers, this
new burger accessory will elevate dinner to the next level.
“Here at HEINZ, we recognize the magic in making memories on
burger night thanks to the way our condiments uniquely elevate the
classic burger,” said Ashleigh Gibson, Brand Director at HEINZ. “As
we continue to reimagine mealtime, we’re excited to offer a
solution for consumers looking for accessible dipping sauces and
unique textures to help further embrace the fun of cooking and
eating at home.”
HEINZ DIP & CRUNCH is the latest example of Kraft Heinz’s
larger AGILE@SCALE transformation. A critical part of this strategy
is to deploy an insight-based innovation engine that offers
consumers the products, flavors, and formulations they want most.
HEINZ DIP & CRUNCH was first offered as a test item in select
West Coast Jack in the Box restaurants earlier this year. Following
a successful soft launch, the product is now available nationwide
for purchase at Walmart, Meijer, Target and Giant.
To learn more about HEINZ DIP & CRUNCH, follow Heinz on
TikTok, Instagram, Twitter and Facebook.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2020 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn and
Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20220426005407/en/
Jenna Thornton Kraft Heinz jenna.thornton@kraftheinz.com
Kraft Heinz (NASDAQ:KHC)
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