BEIJING, April 4, 2019 /PRNewswire/ -- iQIYI, Inc.
(NASDAQ:IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment company in China, today premiered its new costume
drama The Legend of White Snake ("The Show"),
which tells the story of romance between a white snake spirit and a
mortal. A remake of the classic 1992 drama of the same name and a
brand-new interpretation of one of the most well-known Chinese
folktales, the show demonstrates iQIYI's commitment to retelling
IP-based classics through modern production standards, offering
content that satisfies audiences in both quality and meaning.
![iQIYI Premieres Exclusive Costume Drama "The Legend of White Snake" with International Distributions Scheduled for North America and Southeast Asia iQIYI Premieres Exclusive Costume Drama "The Legend of White Snake" with International Distributions Scheduled for North America and Southeast Asia](https://mma.prnewswire.com/media/846787/iQIYI_Premieres_Exclusive_Costume_Drama.jpg)
As part of its IP-focused production strategy, the show marks
the company's efforts in producing innovative takes of classic
stories. New elements in character and story development are
incorporated in the story to ensure that the show caters to the
taste of modern Chinese audiences, all while maintaining its
original characters and core storyline. With quality and innovation
being at the core of iQIYI's productions, the company is committed
to incorporating these values in the retelling of classic stories
in order to fully leverage the value of IP-based productions.
"It is our pleasure to offer Chinese audiences an original
interpretation of a beloved story. Having attached great importance
to details ranging from handmade costumes to visual effects, we are
confident that the show will offer audiences an authentic
experience of the aesthetics of traditional Chinese folklore," said
Wang Xiaohui, Chief Content Officer
at iQIYI , "iQIYI will continue to produce content that embodies
both innovation and traditional Chinese culture in order to promote
the global exposure of Chinese culture and the Chinese
entertainment industry."
Following its premier in China,
the show is also scheduled to be released on online streaming and
TV platforms in North America and
Southeast Asia, such as AsiaN in
South Korea, Astro in Malaysia and Rakuten Viki in North
America. This reflects the company's efforts to
communicate the charm of traditional Chinese culture to overseas
audiences and marks the company's ongoing goal to promote the
global exposure of traditional Chinese culture and make Chinese
productions available to a wider audience.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce. For
more information on iQIYI, please
visit http://ir.iqiyi.com.
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SOURCE iQIYI, Inc.