Brown Forman Corp (BF.B)

Brown-Forman and Pernod Ricard Terminate Discussions Regarding Potential CombinationApril 28, 2026 4:42 PM
Business Wire
Brown-Forman Focused on Creating Value for All Stakeholders by Advancing Ongoing Strategic and Operational Plans


Brown-Forman Corporation (NYSE: BFA, BFB) today announced that the company and Pernod Ricard have terminated discussions regarding a potential business combination, as the companies were unable to reach mutually agreeable terms. Brown-Forman and Pernod Ricard previously confirmed discussions on March 26 and noted there could be no assurance that any such agreement would be reached. Brown-Forman issued the following statement:


“We intend to create long-term value for all stakeholders by focusing on our strategic and operational priorities. This includes unlocking future growth by expanding our geographic footprint, continuing to build brands that resonate with consumers, and enhancing operational efficiency.”


About Brown-Forman


Brown-Forman Corporation is a global leader in the spirits industry, responsibly building exceptional beverage alcohol brands for more than 155 years. Headquartered in Louisville, Kentucky, we are guided by our founding promise, “Nothing Better in the Market.” Our premium portfolio includes the Jack Daniel’s Family of Brands, Woodford Reserve, Old Forester, New Mix, el Jimador, Herradura, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Gin Mare, Fords Gin, Chambord, and Slane. With approximately 5,000 employees worldwide, we proudly share our passion for fine-quality spirits in more than 170 countries. Learn more at brown-forman.com and stay connected with us on LinkedIn, Instagram, and X.


Important Information on Forward-Looking Statements


This press release contains statements that are “forward-looking statements”, as defined under U.S. federal securities laws, that are subject to risks and uncertainties. Such statements involve inherent risks, assumptions and uncertainties, known or unknown, including internal or external factors that could delay, divert or change any of them, that are difficult to predict, may be beyond Brown-Forman’s control and could cause Brown-Forman’s future financial results, goals, plans, commitments, strategies and objectives to differ materially from those expressed in, or implied by, the statements. Words such as "should," "could," "would," "will," "may," "expects," "plans," "intends," "anticipates," "indicates," "remains," "believes," "estimates," "projects," "forecast," "guidance," "outlook," "goals," "targets," "pledge," "confident," "optimistic," "dedicated," "positioned," "on track", "path" and other words and terms of similar meaning and expression are intended to identify forward-looking statements, although not all forward-looking statements contain such terms. All statements, other than those that relate solely to historical facts, are forward-looking statements.


Additionally, forward-looking statements include conditional statements and statements that identify uncertainties or trends, discuss the possible future effects of known trends or uncertainties, or that indicate that the future effects of known trends or uncertainties cannot be predicted, guaranteed or assured. All forward-looking statements in this press release are based upon information available to Brown-Forman on the date of this press release. Brown-Forman undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, changed circumstances or otherwise, except as required by applicable law or regulation.


Brown-Forman’s actual results could differ materially from these forward-looking statements due to numerous factors including, without limitation, any risks and uncertainties set forth in the "Risk Factors" section or other sections in Brown-Forman’s Annual Report on Form 10-K and Quarterly Reports on Form 10-Q, as well as other risks and uncertainties set forth from time to time in the reports Brown-Forman files with the U.S. Securities and Exchange Commission.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260428797726/en/
Media Contact: Brown-Forman@FGSGlobal.com
Investor Relations Contact: Sue Perram, Vice President, Investor Relations, Sue_Perram@b-f.com


Original: Brown-Forman and Pernod Ricard Terminate Discussions Regarding Potential Combination

Bloomberg 500 (B500) Index Adds Eleven Securities Following March ReconstitutionMarch 5, 2026 8:30 AM
PR Newswire (US)

NEW YORK, March 5, 2026 /PRNewswire/ -- Bloomberg Indices announced the following changes to the Bloomberg 500 (B500) Index effective prior to the open of trading on Thursday, March 12, 2026, to coincide with the March reconstitution of the index. The B500 contains the 500 most highly capitalized US companies weighted by float market cap, reflecting a market capitalization of $58.19 trillion.







AST SpaceMobile, Inc. (ASTS UW), Bloom Energy Corporation (BE UN), Ciena Corporation (CIEN UN), Coherent Corp.S (COHR UN), EchoStar Corporation (SATS UW), Flutter Entertainment PLC (FLUT UN), FTAI Aviation Ltd. (FTAI UW), Lumentum Holdings Inc. (LITE UW), Nebius Group N.V. (NBIS UW), Royal Gold, Inc. (RGLD UW), and Sandisk Corporation of Delaware (SNDK UW) will enter the index. These equities span a variety of sectors, but Technology is most represented amongst this set.Changes to the B500 Index reflect the results of a purely rules-based index design focused on measuring markets with transparency and representativeness beyond market capitalization alone. As a result, the B500 mitigates potential biases and systematically evaluates potential members, which may lead to earlier additions of qualified companies when compared to indices using a committee-based approach.Following is the list of membership changes:Index EventSecurity TickerCompany NameBICS SectorAdditionASTS UWAST SpaceMobile IncCommunicationsAdditionBE UNBloom Energy CorpIndustrialsAdditionCIEN UNCiena CorpTechnologyAdditionCOHR UNCoherent CorpTechnologyAdditionSATS UWEchoStar CorpCommunicationsAdditionFLUT UNFlutter Entertainment PLCConsumer DiscretionaryAdditionFTAI UWFTAI Aviation LtdIndustrialsAdditionLITE UWLumentum Holdings IncTechnologyAdditionNBIS UWNebius Group NVTechnologyAdditionRGLD UWRoyal Gold IncMaterialsAdditionSNDK UWSandisk Corp/DETechnologyDeletionALGN UWAlign Technology IncHealth CareDeletionARE UNAlexandria Real Estate Equities IncReal EstateDeletionBAH UNBooz Allen Hamilton Holding CorpTechnologyDeletionBAX UNBaxter International IncHealth CareDeletionBF/A UNBrown-Forman CorpConsumer StaplesDeletionBF/B UNBrown-Forman CorpConsumer StaplesDeletionBLDR UNBuilders FirstSource IncConsumer DiscretionaryDeletionBSY UWBentley Systems IncTechnologyDeletionCLX UNClorox Co/TheConsumer StaplesDeletionFDS UNFactSet Research Systems IncFinancialsDeletionNTNX UWNutanix IncTechnologyDeletionSNAP UNSnap IncCommunicationsDeletionSOLS UWSolstice Advanced Materials IncMaterialsDeletionUDR UNUDR IncReal EstateDeletionVSNT UWVersant Media Group IncCommunicationsDeletionZBRA UWZebra Technologies CorpTechnologyThe B500 is available to Terminal clients at {B500 INDEX }. All research and methodology for the indices are available at bloombergindices.com.About Bloomberg Index Services Limited
Bloomberg's index team has a proven track record in creating industry-leading and bespoke indices across asset classes, including their flagship fixed income, commodity and equity indices. BISL takes an innovative approach to delivering strategic benchmarks that help market participants address their evolving investment needs. The indices, which are seamlessly integrated with other Bloomberg solutions, draw on a comprehensive range of trusted data and reliable technology for calculations, analytics and workflow automation, along with distribution capabilities that can help amplify the visibility of our customers' products.About Bloomberg
Bloomberg is a global leader in business and financial information, delivering trusted data, news, and insights that bring transparency, efficiency, and fairness to markets. The company helps connect influential communities across the global financial ecosystem via reliable technology solutions that enable our customers to make more informed decisions and foster better collaboration. For more information, visit Bloomberg.com/company or request a demo. 



View original content to download multimedia:https://www.prnewswire.com/news-releases/bloomberg-500-b500-index-adds-eleven-securities-following-march-reconstitution-302704048.htmlSOURCE Bloomberg L.P.

Original: Bloomberg 500 (B500) Index Adds Eleven Securities Following March Reconstitution

Wake up!!!

Jack Daniels Whiskey Maker Slides After Earnings, Here Is The Trade Level

Brown Forman Corp (NYSE:BF.B) is a leading manufacturer and distributor of alcoholic beverages under the Jack Daniel's, Finlandia and other brands. Today, the stock is falling lower by 3.88 percent to $53.70 a share. Traders should note that the shares are now trading below its important 50-day moving average. This decline below this key moving average puts the stock in a weak technical position on the charts. There are still some major support levels below that should be watched closely. First, there is the $49.00 area which is a major gap fill from December 5th, 2017. Depending on how the stock reaches that level it could be a major support area. The next major level would be around the $47.50 level which is where there was a major breakout in late November 2017. My best bet level is going to be the $47.50 area, Very often, the institutional money will defend a prior breakout level when initially retested.



Nicholas Santiago
InTheMoneyStocks

Jack Daniels Whiskey Maker Slides After Earnings, Here Is The Trade Level

Brown Forman Corp (NYSE:BF.B) is a leading manufacturer and distributor of alcoholic beverages under the Jack Daniel's, Finlandia and other brands. Today, the stock is falling lower by 3.88 percent to $53.70 a share. Traders should note that the shares are now trading below its important 50-day moving average. This decline below this key moving average puts the stock in a weak technical position on the charts. There are still some major support levels below that should be watched closely. First, there is the $49.00 area which is a major gap fill from December 5th, 2017. Depending on how the stock reaches that level it could be a major support area. The next major level would be around the $47.50 level which is where there was a major breakout in late November 2017. My best bet level is going to be the $47.50 area, Very often, the institutional money will defend a prior breakout level when initially retested.



Nicholas Santiago
InTheMoneyStocks

Nice stock. They increased their quarterly dividend to $0.35, secured a $800,000,000 dollar, five year loan and have a conference call next Thursday discussing second quarter earnings. Also have to love the 52 week high.

$67.17 not bad BF!

Another alc bev down early in trading today...

Alc bev profits could be taken right about now...

Brown is in.

Does anybody watch prefered shares anymore?

Wish someone would pay attention to BF.B.

BF.B All good.

Another good week for BF.B

BF.B is one of several publicly traded Liquor related stocks with boards here on iHub. Check them all out!

Post your Brown-Forman stories here.

Brown-Forman is a potential merger candidate with Bacardi, any thoughts?