Ecosystem partners integrate Google’s AI
expertise in hybrid, multi-cloud systems across emerging and
mature markets, ISG Provider Lens™ report says
Enterprises in Asia Pacific are beginning to adopt services from
Google Cloud and its partner ecosystem to support a growing number
of digital transformation initiatives, according to a new research
report published today by Information Services Group (ISG) (Nasdaq:
III), a leading global technology research and advisory firm.
The 2024 ISG Provider Lens™ Google Cloud Partner Ecosystem
report for Asia Pacific finds that companies in the region (which
for this report covers Australia, New Zealand, Southeast Asia and
India) are quickly embracing digitalization through cloud adoption
and data modernization. Google Cloud has become a leading force in
these trends, especially in the retail, finance and healthcare
industries, often due to its strong partner ecosystem and advanced
AI tools.
“Enterprises in Asia Pacific are becoming more competitive and
resilient by migrating applications and data to the cloud,” said
Michael Gale, partner and regional leader, ISG Asia Pacific.
“Google Cloud services have significantly enhanced cloud data
management at these companies.”
Cloud adoption is at different stages across this diverse
region, with mature markets such as Australia, Singapore and Japan
rolling out AI and advanced analytics while companies in emerging
markets begin digital transformations and seek scalable IT
solutions, the report says. But hybrid and multi-cloud strategies
and edge computing are gaining traction as overall trends. Google
is meeting these demands with a multifaceted approach and plans to
establish new cloud regions in New Zealand, Malaysia and
Thailand.
As governments in Asia Pacific tighten data sovereignty and
compliance rules, enterprises seek cloud services specific to the
region, the report says. Providers are meeting their needs with
security architectures, encryption standards and compliance
frameworks that align with local standards, building on Google
Cloud’s regional data centers.
Generative AI (GenAI) is going from theory to reality in Asia
Pacific, changing how some industries operate, ISG says. Businesses
are exploring uses in content creation, design automation and
personalized customer experience. The democratization of AI
development, enabled in part by Google Cloud tools such as GenAI
Studio, lets companies take advantage of AI even if they have
limited expertise. Applications include better fraud detection by
financial institutions, more efficient networks in
telecommunications and inventory and price optimization in
retail.
The high concentration of AI and ML startups in the region,
especially in India, benefits enterprises that need to modernize
their data management, the report says.
“Startups are working closely with Google Cloud and enterprise
customers to solve data-specific challenges,” said Jan Erik Aase,
partner and global leader, ISG Provider Lens Research. “Asia
Pacific is a good place to be for AI and ML innovation.”
The report also examines other Google Cloud trends in Asia
Pacific, including the growing use of Google Cloud tools to easily
generate cross-cloud insights and the influence of Google’s
distinct approach to gain control over AI-generated content.
For more insights into cloud challenges facing Asia Pacific
enterprises, including the complexity of cloud migration and the
need for cost optimization, plus ISG’s advice for overcoming these
issues, see the ISG Provider Lens™ Focal Points briefing here.
The 2024 ISG Provider Lens™ Google Cloud Partner Ecosystem
report for Asia Pacific evaluates the capabilities of 40 providers
across five quadrants: Implementation and Integration Services,
Data Analytics and Machine Learning, Managed Services, SAP
Workloads and Workspace Services.
The report names Accenture, Cognizant, HCLTech, TCS and Wipro as
Leaders in all five quadrants. It names Infosys and Persistent
Systems as Leaders in four quadrants each and Capgemini and
LTIMindtree as Leaders in three quadrants each. Genpact and Tech
Mahindra are named as Leaders in two quadrants each. Cloud4C,
Eviden (Atos), Kasna/Mantel Group, Quantiphi and Rackspace
Technology are named as Leaders in one quadrant each.
In addition, Eviden (Atos) is named as a Rising Star — a company
with a “promising portfolio” and “high future potential” by ISG’s
definition — in two quadrants. NCS Group is named as a Rising Star
in one quadrant.
A customized version of the report is available from
Quantiphi.
In the area of customer experience, Genpact is named the global
ISG CX Star Performer for 2024 among Google Cloud ecosystem
providers. Genpact earned the highest customer satisfaction scores
in ISG's Voice of the Customer survey, part of the ISG Star of
Excellence™ program, the premier quality recognition for the
technology and business services industry.
The 2024 ISG Provider Lens™ Google Cloud Partner Ecosystem
report for Asia Pacific is available to subscribers or for one-time
purchase on this webpage.
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only
service provider evaluation of its kind to combine empirical,
data-driven research and market analysis with the real-world
experience and observations of ISG's global advisory team.
Enterprises will find a wealth of detailed data and market analysis
to help guide their selection of appropriate sourcing partners,
while ISG advisors use the reports to validate their own market
knowledge and make recommendations to ISG's enterprise clients. The
research currently covers providers offering their services
globally, across Europe, as well as in the U.S., Canada, Mexico,
Brazil, the U.K., France, Benelux, Germany, Switzerland, the
Nordics, Australia and Singapore/Malaysia, with additional markets
to be added in the future. For more information about ISG Provider
Lens research, please visit this webpage.
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading
global technology research and advisory firm. A trusted business
partner to more than 900 clients, including more than 75 of the
world’s top 100 enterprises, ISG is committed to helping
corporations, public sector organizations, and service and
technology providers achieve operational excellence and faster
growth. The firm specializes in digital transformation services,
including AI and automation, cloud and data analytics; sourcing
advisory; managed governance and risk services; network carrier
services; strategy and operations design; change management; market
intelligence and technology research and analysis. Founded in 2006,
and based in Stamford, Conn., ISG employs more than 1,600
digital-ready professionals operating in more than 20 countries—a
global team known for its innovative thinking, market influence,
deep industry and technology expertise, and world-class research
and analytical capabilities based on the industry’s most
comprehensive marketplace data. For more information, visit
www.isg-one.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240710212916/en/
Press: Will Thoretz, ISG +1 203 517 3119
will.thoretz@isg-one.com
Julianna Sheridan, Matter Communications for ISG +1 978-518-4520
isg@matternow.com
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