Hasbro Inc (HAS)

Hasbro Launches Sixth Wall, a New AI Studio Building the Next Generation of Character ExperiencesJune 3, 2026 4:15 PM
Business Wire Announces Strategic Partnership with ElevenLabs and Introduces Behavioral Licensing, a New Model for Licensing AI Characters Hasbro, a leading games, IP, and toy company, today launched Sixth Wall, a new AI studio dedicated to bringing iconic characters into the AI era. Alongside the launch, the company announced a strategic partnership with ElevenLabs and introduced Behavioral Licensing, a new category of character licensing designed for dynamic interactions. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260603297922/en/ As AI-native experiences proliferate, millions of consumers are already encountering unauthorized versions of popular characters across chat, voice, gaming, and content creation platforms. Sixth Wall was created to give creators, rights holders, and partners a trusted framework for bringing characters into these new experiences while preserving authenticity, safety, and commercial rights. Sixth Wall is introducing Behavioral Licensing, a new category of IP licensing focused on how characters think, speak, and interact in dynamic experiences - not just how they appear in traditional media. Behavioral Licensing is powered by CharacterOS, Sixth Wall's proprietary system for preserving a character's personality, canon, voice, and safety guardrails across interactive experiences. Each Sixth Wall character is built using authorized source material and powerful human voice performances. The studio has established a talent participation model that compensates performers and uses only authorized recordings. As part of today's launch, Sixth Wall also announced a strategic partnership with ElevenLabs, the leading AI audio company, to bring select Hasbro characters to the company's rapidly growing Iconic Marketplace. Twelve iconic Hasbro characters, including Optimus Prime, Megatron, Cobra Commander, Mr. Potato Head, and the cast of Clue - all powered by distinguished voice actors - will be available to request at launch, with more following later this year. “CharacterOS is compelling because it unlocks a bigger creative canvas while addressing a real challenge in AI: the unauthorized use of content. It is built around a creator-first model that gives voice talent and creatives a meaningful seat at the table. It gives brands a trusted way to bring characters into new AI-enabled platforms without losing what makes them authentic,” said Chris Cocks, CEO, Hasbro. “And most exciting to me, it opens entirely new surfaces for play and storytelling, from making a store greeting feel magical to transforming a call waiting experience into a moment with a fan’s favorite character.” “One of the most meaningful parts of building Sixth Wall has been sitting in the recording studio witnessing legendary voice actors capture the essence of Hasbro’s most iconic characters,” said Roberta Thomson, CEO of Sixth Wall. “AI introduces a new dimension: preserving a character’s personality, not just their voice. That’s what led us to create Behavioral Licensing - so these characters remain true to their creators, their brands, and the fans who love them.” “It’s often the voice that gives a character their personality and texture,” said Mati Staniszewski, cofounder of ElevenLabs. “We’ve developed the AI voice models and marketplace infrastructure to make it possible to deliver authentic character voices at scale, and we’ve had great fun working with Hasbro to bring their iconic characters to life.” Sixth Wall's initial focus is on 13+ experiences and enterprise use cases. The company is not currently developing AI products targeted at young children and is actively contributing to broader industry discussions around safety standards and voluntary guardrails for AI-enabled play experiences. Sixth Wall is now accepting requests for authorized character access through the ElevenLabs Iconic Marketplace and through sixthwallstudio.com. Partners will be considered for time-bound Behavioral Licensing pilots across a range of use cases, including: Interactive storytelling experiences Conversational games and digital companions Connected physical products and robotics AI-powered brand ambassadors Location-based entertainment experiences Dynamic customer engagement agents Additional characters, products, and pilot experiences will be announced later this year. About Sixth Wall Sixth Wall is Hasbro’s AI studio building the next generation of authorized character experiences. Powered by CharacterOS, Sixth Wall is introducing Behavioral Licensing so partners can deploy iconic characters with defined guardrails, clear commercial terms, and authorized voice—starting with 13+ use cases. About Hasbro Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn. About ElevenLabs ElevenLabs is an AI company that transforms how people and businesses communicate with the world. We launched in January 2023 with the first human-like AI voice model. Today, we serve millions of users and thousands of businesses across three main platforms. ElevenAgents enables businesses to deliver seamless and intelligent customer experiences, with the integrations, testing, monitoring, and reliability necessary to deploy voice and chat agents at scale. ElevenCreative empowers creators and marketers to generate and edit speech, music, image, and video across 70+ languages. ElevenAPI gives developers access to our leading AI audio foundational models. HAS-C View source version on businesswire.com: https://www.businesswire.com/news/home/20260603297922/en/ Media Contacts
Abby Hodes, Hasbro, corporatecommunications@hasbro.com
Angy Knill, ElevenLabs, angy@elevenlabs.io Original: Hasbro Launches Sixth Wall, a New AI Studio Building the Next Generation of Character Experiences

Hasbro Beats First-Quarter Estimates on Strong Gaming Performance (HAS)May 20, 2026 8:54 AM
IH Market News Hasbro (NASDAQ:HAS) reported first-quarter results that surpassed Wall Street expectations, supported by strong momentum in its Wizards of the Coast and digital gaming business.Adjusted earnings per share totaled $1.47, significantly above the analyst consensus estimate of $0.99. Revenue reached $1 billion, rising 13% year over year and topping forecasts of $910.9 million.Shares of the toy and gaming company gained 0.8% in premarket trading following the results. Wizards of the Coast Drives Growth The company’s Wizards of the Coast and Digital Gaming division delivered the strongest performance during the quarter, posting 26% revenue growth.Meanwhile, Consumer Products revenue remained relatively unchanged from the prior year, while the Entertainment segment declined 24%.Adjusted operating profit climbed 29% to $287 million, helped by higher revenue and a more favorable product mix.“The first quarter was a strong start to the year and reflects tailwinds from our Playing to Win strategy,” said Hasbro CEO Chris Cocks.“Wizards continues to break records, supported by MAGIC: THE GATHERING’s flywheel of player growth and expanded distribution. In Consumer Products, we delivered another quarter of growth in our toy and game business, and remain on track to grow the entire segment for the full year 2026,” he added. Debt Reduction Efforts Continue During the quarter, Hasbro allocated $96 million toward reducing debt. The company also issued $400 million in new notes.Management said the proceeds will be used to fully repay debt maturing in November 2026, with any remaining funds directed toward repurchasing higher-interest, longer-dated debt securities. Full-Year Outlook Maintained Hasbro reaffirmed its full-year 2026 guidance.The company continues to project total revenue growth of 3% to 5% in constant currency, adjusted operating margin of 24% to 25%, and adjusted EBITDA between $1.40 billion and $1.45 billion.Hasbro stock price Original: Hasbro Beats First-Quarter Estimates on Strong Gaming Performance (HAS)

Hasbro Partners with Change to Scale Global Donation Campaigns Across Magic: The Gathering and Dungeons & DragonsMay 19, 2026 1:17 PM
PR Newswire (US) Through Change's donor-advised fund infrastructure, Hasbro simplifies compliance while expanding the impact of its cause marketing programs.SAN FRANCISCO, May 19, 2026 /PRNewswire/ -- Hasbro, a global leader in play and entertainment, today announced its partnership with Change, a technology company specializing in global charitable compliance and donation infrastructure. The partnership supports Hasbro's growing portfolio of cause marketing campaigns across its Wizards of the Coast business, enabling more efficient operations while maintaining compliance with commercial co-venture regulations.Hasbro has a long history of pairing its most iconic brands with purpose. Through Magic: The Gathering and Dungeons & Dragons, Wizards of the Coast invites its global community to play for good, bringing fans together around causes that matter, from children's health to gender equity. Initiatives like Magic: The Gathering Secret Lair philanthropy drops and Dungeons & Dragons Philanthropy Collection turn creativity and fandom into meaningful impact, with portions of proceeds supporting nonprofit partners and reaching millions of players worldwide. Over time, these fan-driven campaigns have become a cherished tradition, bringing together players, partners, and employees each year to support causes they care about.As these programs have grown, so has their scale and complexity. By partnering with Change, Hasbro streamlines the philanthropic infrastructure behind these campaigns through a donor-advised fund model, reducing administrative burden and enabling more efficient, compliant execution across markets. This structure allows the social impact team to focus on what matters most: designing high impact experiences for fans, including beloved initiatives like the annual Children's Miracle Network Extra Life fundraising campaign benefiting Seattle Children's Hospital."At Hasbro, our purpose-driven campaigns are fueled by passionate communities who want to play for good," said Sarah Knott, Director of Global Philanthropy & Social Impact at Hasbro. "This partnership allows us to responsibly scale those efforts while staying focused on what matters most: delivering meaningful impact through our brands."Together, Hasbro and Change are building a more scalable foundation for future charitable campaigns."When you're operating at Hasbro's scale, running global cause marketing campaigns comes with a lot of complexity across legal regulations and nonprofit partners," said Amar Shah, Co-Founder and President of Change. "We built Change to take that off their plate, so teams like Wizards of the Coast can launch more campaigns, partner with more nonprofits, and focus on growing their impact."Across physical products and digital experiences, Hasbro continues to expand its charitable efforts with the operational discipline needed in a complex regulatory landscape. This June, Magic: The Gathering Arena will be participating in the Green Game Jam organized by the Playing for the Planet Alliance. Magic: The Gathering will be offering a land card bundle with a portion of sales from each purchase going to Oceana and Rainforest Alliance.This partnership underscores a growing commitment to modern, technology enabled fundraising models that will support future campaigns and long-term impact.About ChangeChange is a technology platform that enables companies to launch and manage compliant charitable giving programs at scale. Through its Donations API, compliance dashboard, and nonprofit verification tools, Change powers donation experiences such as round-ups, sweepstakes, and percentage-of-purchase campaigns. Change helps companies meet global compliance requirements across commercial co-ventures, charitable fundraising platforms, and nonprofit registrations, ensuring every charitable donation is delivered with accuracy and transparency.About HasbroHasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including Magic: The Gathering, Dungeons & Dragons, Monopoly, Hasbro Games, Nerf, Transformers, Play-Doh and Peppa Pig, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or Hasbro on LinkedIn.About Wizards of the CoastWizards of the Coast develops and publishes legendary games that inspire creativity, forge friendships and build communities of global fans. A division of Hasbro, a leading games, IP and toy company (NASDAQ: HAS), Wizards delivers premium experiences for gamers across tabletop, video games, and digital platforms based on both new and time-honored brands, including its best-known franchises Magic: The Gathering and Dungeons & Dragons, and from Hasbro's unparalleled portfolio of thousands of iconic marks. Wizards' diverse studio network includes first-party developers Archetype Entertainment, Invoke Studios, and Skeleton Key as well as co-venture and license partners. Headquartered in Renton, Washington, Wizards fosters world-class talent to create unforgettable play experiences on all platforms. To learn more about Wizards, visit https://company.wizards.com or Wizards of the Coast on LinkedIn. View original content:https://www.prnewswire.com/news-releases/hasbro-partners-with-change-to-scale-global-donation-campaigns-across-magic-the-gathering-and-dungeons--dragons-302776573.htmlSOURCE Change Original: Hasbro Partners with Change to Scale Global Donation Campaigns Across Magic: The Gathering and Dungeons & Dragons

Hasbro shares jump on preliminary Q1 revenue beat despite cyber incidentApril 23, 2026 8:44 AM
IH Market News
Hasbro (NASDAQ:HAS) reported preliminary first-quarter revenue that came in above analyst expectations, even as the company dealt with a recent cybersecurity breach.The toymaker said net revenue is expected to fall in a range of $970 million to $985 million, exceeding the consensus estimate of $908.6 million.Shares rose 8.2% following the update.



Cyber incident contained with no financial impact



Hasbro said it has contained the unauthorized access to its systems and is progressing toward fully restoring operations.The company emphasized that the cybersecurity incident had no impact on its first-quarter financial performance. As a precaution, some systems were temporarily taken offline and are being gradually brought back into service.



Guidance reaffirmed amid operational delays



Despite the disruption, Hasbro reaffirmed its full-year 2026 outlook.However, the company noted delays in finalizing its full quarterly results, including the filing of its first-quarter Form 10-Q, due to the time required to assess the impact of the breach.Hasbro added that it is continuing to work with cybersecurity and forensic specialists to review any data that may have been affected.Hasbro stock price

Original: Hasbro shares jump on preliminary Q1 revenue beat despite cyber incident

Wizards of the Coast Announces Dungeon Masters, an Official Dungeons & Dragons Actual Play Series, Featuring All-Star CastApril 16, 2026 12:00 PM
Business Wire
Starring Jasmine Bhullar as the Dungeon Master, Mayanna Berrin, Christian Navarro, Neil Newbon, and Devora Wilde


Today, Wizards of the Coast, a division of Hasbro (NASDAQ: HAS), announces Dungeon Masters, an all-new official Dungeons & Dragons actual play series debuting April 22 on YouTube with a two-episode premiere special. With weekly episodes that showcase official, unreleased D&D content, and innovative visuals that help viewers follow the action, Dungeon Masters is made to appeal to a wide audience of D&D veterans, newcomers and everyone in between.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260416023749/en/Dungeon Masters stars Jasmine Bhullar (DesiQuest, Dimension 20) as the Dungeon Master, Mayanna Berrin (Dispatch, StoryQuest), Christian Navarro (13 Reasons Why, Forgotten Realms: Tears of Selune), Neil Newbon (Baldur’s Gate III), and Devora Wilde (Baldur’s Gate III).
Bringing together an acclaimed lineup of talent from across gaming, television, and streaming, Dungeon Masters stars Jasmine Bhullar (DesiQuest, Dimension 20) as the Dungeon Master, Mayanna Berrin (Dispatch, StoryQuest), Christian Navarro (13 Reasons Why, Forgotten Realms: Tears of Selune), Neil Newbon (Baldur’s Gate III), and Devora Wilde (Baldur’s Gate III). Dungeon Masters will give fans an opportunity to play unreleased content on D&D Beyond directly following each episode.


Watch the Dungeon Masters Trailer


The first campaign arc unfolds within the world of Ravenloft, plunging viewers into a dark and atmospheric setting filled with mystery, suspense, and gothic horror. This campaign arc ties into the newly announced Ravenloft: The Horrors Within releasing June 16 and features unreleased content from the upcoming book. The viewer experience of Dungeon Masters is accentuated by an all-original score from five-time, Grammy-nominated composer David Arkenstone, whose work has encompassed television, games, and more.


“Dungeon Masters brings a truly authentic and original experience to our fans, with all of the fun, high-tension moments, drama and adventure built from official D&D material,” said Dan Ayoub, SVP and Head of Dungeons & Dragons at Wizards of the Coast. “In many ways, Dungeon Masters is our love letter to the actual play shows that have introduced so many to D&D. Our aim with Dungeon Masters is to crystallize all that’s great about actual play – the tension, drama, and unpredictable nature – and put our stamp on it with upcoming official source material. We’re so excited to see how Dungeon Masters can inspire even more adventure from our players, and in turn, see how they inspire us to make the show better and better.”


Dungeon Masters represents a bold new chapter in Dungeons & Dragons entertainment, bringing together beloved performers and rich worldbuilding to create an unforgettable viewing experience for fans worldwide.


Watch Dungeon Masters starting Wednesday, April 22 at 6:30pm PT on YouTube.


About Wizards of the Coast


Wizards of the Coast develops and publishes legendary games that inspire creativity, forge friendships and build communities of global fans. A division of Hasbro, a leading games, IP and toy company (NASDAQ: HAS), Wizards delivers premium experiences for gamers across tabletop, video games, and digital platforms based on both new and time-honored brands, including its best-known franchises MAGIC: THE GATHERING and Dungeons & Dragons, and from Hasbro’s unparalleled portfolio of thousands of iconic marks.


Wizards’ diverse studio network includes first-party developers Archetype Entertainment, Invoke Studios and Skeleton Key as well as co-venture and license partners. Headquartered in Renton, Washington, Wizards fosters world-class talent to create unforgettable play experiences on all platforms. To learn more about Wizards, visit https://company.wizards.com or Wizards of the Coast on LinkedIn.


About Hasbro


Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.


Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, Dungeons & Dragons, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.


For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260416023749/en/
PR Contacts:

Blain Howard, Senior Manager, Brand Publicity, Dungeons and Dragons

blain.howard@wizards.com


Tara Bruno PR on behalf of Wizards of the Coast and Dungeons & Dragons ? Wizards@TaraBrunoPR.com


Original: Wizards of the Coast Announces Dungeon Masters, an Official Dungeons & Dragons Actual Play Series, Featuring All-Star Cast

Hasbro says cyberattack knocked systems offline, recovery could take weeks

~ by Stefanie Schappert, Senior Journalist, 2 April 2026



Hasbro says a cyberattack on its networks over the weekend forced some of its systems offline, and the fallout is expected to last for weeks as the toy giant attempts to fulfill orders and ship products without customer delays.

Key Takeaways:

• Hasbro says hackers got into its network, forcing the company to take some systems offline.

• The toy giant is still taking orders and shipping products, but delays could last for weeks.

• Hasbro is still investigating what data or files may have been impacted as the breach review continues.

In a filing with the US Securities and Exchange Commission (SEC) on Wednesday, the Monopoly and Jenga maker said it discovered unauthorized access to its network on Saturday and immediately activated its incident response protocols.
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Continue reading article from the following IH message link: https://investorshub.advfn.com/boards/read_msg.aspx?message_id=177461790






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Hasbro Is ‘Inspiring a Lifetime of Play’ at 2026 Toy Fair® With Premier Collaborations, Entertainment Announcements and New ProductsFebruary 14, 2026 12:00 PM
Business Wire
Visit Hasbro Booth #403 at the Javits Convention Center for debuts across BABY ALIVE, DUNGEONS & DRAGONS, MAGIC: THE GATHERING, MONOPOLY, NANO-MALS, NERF, PEPPA PIG, PLAY-DOH and TRANSFORMERS, as well as premier partner brands BEYBLADE X, KPop Demon Hunters, Marvel, Star Wars™ and more


Watch Hasbro’s Toy Fair Sizzle Video and Download the Product Lookbook HERE


Hasbro, a leading games, IP and toy company, returns to the North American International Toy Fair® at the Javits Convention Center in New York (February 14-17, 2026) with a dynamic slate of product reveals and franchise milestones that blend pop culture with play. Throughout the weekend, Hasbro will welcome fans and partners at Booth #403 to experience the latest across its iconic brands.


This year’s show highlights meaningful new storytelling across Hasbro’s portfolio—including the first-ever PEPPA PIG toy featuring George with his hearing aid—alongside the most ruthless version of MONOPOLY yet with MONOPOLY Deal No Mercy. Adding to the buzz are a brand-new FURBY called FURBY Vibes, adorable BABY ALIVE co-brand with Burt’s Bees, the nostalgic return of CROSSFIRE, cutting-edge innovations for action favorites BEYBLADE X, NERF and TRANSFORMERS, a deliciously creative new PLAY-DOH campaign and fresh entertainment-inspired offerings from powerhouse Disney Consumer Products brands Marvel and Star Wars™. Across every category, Hasbro is “Inspiring a Lifetime of Play” with products and experiences that spark imagination, creativity, learning, excitement and self-expression.


Hasbro also comes to Toy Fair with strong licensing momentum following recently announced agreements with Warner Bros. Discovery Global Consumer Products for Harry Potter, Netflix for KPop Demon Hunters, Legendary Entertainment for Street Fighter and Amazon MGM Studios for Voltron. These new partnerships expand Hasbro’s global influence and reinforce the company’s partner-scaled growth strategy.


“Play is evolving into a more immersive, connected experience driven by storytelling and fandom. At Hasbro, we’re inspiring a lifetime of play by creating moments that bring fans and families closer to the brands they love,” said Tim Kilpin, Hasbro’s President of Toys, Games, Licensing and Entertainment. “This year’s Toy Fair showcase highlights our growing portfolio of IP, from a robust entertainment slate with The Walt Disney Company to new KPop Demon Hunters toys, with more to come across Harry Potter, Street Fighter and Voltron. Paired with continued innovation across beloved franchises including PEPPA PIG, PLAY-DOH, TRANSFORMERS and others, our 2026 offerings are designed to engage more consumers and deepen fandom worldwide.”


In addition to its show-floor presence, Hasbro will take the Toy Fair stage with Kim Boyd, President, Global Licensing and Entertainment, participating as a panelist in “Your Guide to Licensing and Collaborations with the Key Players in the Toy Industry” on Saturday, February 14 from 3:50 PM – 4:30 PM at the Toy Fair University Theatre. During the session, Boyd will share insights into Hasbro’s licensing strategy and key focus areas for the future.


To kick off Day 1 of Toy Fair, Hasbro announces the following major brand moments and product launches debuting this year.


Partnership Announcements



Hasbro x Harry Potter: Hasbro announced a multi-year licensing partnership starting in 2027 with Warner Bros. Discovery Global Consumer Products (WBDGCP) to bring the Harry Potter universe to life through a range of film and HBO Original series-inspired products featuring dolls, role play, action figures & collectibles, interactive plush, board games and more to be revealed later this year.



Hasbro x Street Fighter™: On February 2, Hasbro announced a new licensing partnership with Legendary Entertainment timed to the highly anticipated live-action Street Fighter movie arriving in theaters October 16, 2026. The collaboration will bring the film’s iconic characters to life through a line of action figures, toys, and collectibles, extending the experience from the big screen into the hands of fans worldwide.



Hasbro x Voltron: On February 4, Hasbro announced a new licensing collaboration with Amazon MGM Studios to produce action figures, toys and roleplay for the studio’s upcoming live-action Voltron movie.



Product Reveals



BABY ALIVE: BABY ALIVE expands its nurturing play lineup with new bedtime-inspired dolls designed for comfort, connection and early caregiving. Anchored by a new co-brand with Burt’s Bees Baby, the collection introduces soft, snuggly dolls with cozy sleepwear and soothing accessories.



BEYBLADE X: Hasbro raises the stakes with the BEYBLADE X Sneak Attack Battle Set, featuring an all-new stadium with a pop-up rail and X-Celerator Rail that can dramatically change battles with high-speed Xtreme Dash action and explosive collisions. The lineup also introduces the BEYBLADE X Clip & Rip Launcher Set, designed for on-the-go play with a belt- and backpack-ready clip and built-in ripcord storage. Both sets launch in July 2026, giving Bladers new ways to battle anytime, anywhere. Stay tuned for more epic bursts and battles later this year.



CROSSFIRE: With a legacy of 55 years, we’re bringing back fun and nostalgia by getting kids and parents caught up in CROSSFIRE. In this epic shootout showdown, players rapidly blast their marbles across the arena to knock pucks into the opposing end zone. Featuring a modern arena, score tracking, and all-in-one storage, CROSSFIRE is built for action-packed fun and portability.



DUNGEONS & DRAGONS: DUNGEONS & DRAGONS looks to build off a strong year that attracted new players and re-energized veteran tabletop gamers with exciting partnerships like Stranger Things: Welcome to the Hellfire Club, new offerings for those looking to say yes to their first adventure like DUNGEONS & DRAGONS Starter Set: Heroes of the Borderlands, and fan favorite universes like the Forgotten Realms. 2026 will create even more excitement to surprise and delight fans both old and new, bringing D&D further into pop culture consciousness.



FURBY: Hasbro's newest FURBY toy - FURBY Vibes - takes self-expression to the next level with interactive, swappable glasses that unlock three distinct vibes – Star Diva, Chill Spa, and Punk Rocker – each packed with its own music, sounds, phrases, and games. With interactive play, expressive modes, and customizable style, FURBY Vibes is a personality-packed companion that’s all about music, moods, and being unapologetically FURBY.



KPop Demon Hunters: Hasbro is bringing the music, magic and demon-hunting energy of Netflix’s most popular film into play, with a collection that lets fans step into the world of HUNTR/X through roleplay toys, collectibles and games. The range includes NERF gear inspired by each member’s signature weapons, IR-syncing electronic light sticks, interactive FURBY Furblets, and MONOPOLY: KPop Demon Hunters Edition for team-based game night fun.



MAGIC: THE GATHERING: Wizards of the Coast, and Nickelodeon have announced that the heroes in a half shell are heading into the world's premier collectible card game as fans got the first look at Magic: The Gathering | Teenage Mutant Ninja Turtles. The upcoming Universes Beyond set launches globally on March 6 and brings decades of Turtle Power to Magic with the famous heroes along with their infamous foes and friends. For players who grew up watching the adventures of Leonardo, Raphael, Donatello and Michelangelo, they can now share those stories with a new generation of Magic players. Download the latest assets for Magic: The Gathering | Teenage Mutant Ninja Turtles here.



Marvel Preschool Product Lineup: Designed for kids and kids at heart, new action figures, vehicles and playsets are coming to the popular toy lines inspired by Disney Jr.’s hit series Marvel’s Spidey and his Amazing Friends and Marvel’s Iron Man and his Awesome Friends. Fans can swing into action with the new “Rescue-Webs” themed product line from season five of Spidey and his Amazing Friends that features the Rescue Webs Web-Quarters playset, and enjoy other exciting toys inspired by the new Iron Man “Giant-Sized Armor” storyline featured in upcoming episodes later this year.



MONOPOLY Deal No Mercy: Make bank, not friends in the most ruthless MONOPOLY Deal edition yet. MONOPOLY Deal No Mercy game brings meaner swaps, sneakier deals, and nastier schemes. Unlike in the classic MONOPOLY Deal game, a set can be stolen instantly, Action cards can be used to charge double rent and force someone to hand over their Bank, and when a player can’t pay an opponent, they must fork over a debt chip and pay them back with one of their cards.



NERF Rebel Ops: NERF is launching a new hero inspired line of blasters with Rebel Ops. NERF Rebel Ops is a bold new lineup that transforms classic dart battles into role-driven missions where every player becomes the main character. Inspired by the video games kids love, each Rebel Ops blaster is built around a distinct battle role and “ultimate ability,” letting players choose how they want to dominate the field, whether through power with the NERF Rebel Ops Doom Canon, the NERF Rebel Ops Deadeye blaster for defensive approach, or with the NERF Rebel Ops Ammohawk for precision, high-impact action. Rebel Ops delivers eye-catching designs, customizable attachments, and standout performance at every price point, available at most major retailers this July 2026.



PEPPA PIG: PEPPA PIG introduces a meaningful new storyline in Season 11 as George, Peppa’s little brother, is revealed to be moderately deaf. Developed with guidance from National Deaf Children’s Society, the Hearing Loss Association of America (HLAA), and Camilla Arnold, a deaf executive producer and script consultant, the storyline expands on PEPPA PIG’s history of representation in preschool entertainment. The story comes to life on screen this spring on Nickelodeon and in play with the PEPPA PIG Joke & Sing George Figure, the first toy to feature George with his hearing aid, available now at Amazon. The new toy assortment also includes Ready, Pedal, Go Peppa, an interactive playset that lets kids help Peppa learn to ride her bike.



PLAY-DOH: Imagination is served fresh with a new collection of food-themed PLAY-DOH playsets, letting kids explore creativity through pretend cooking, crafting, and storytelling. From the Super Sizzlin’ Kitchen with realistic sounds to the Wok & Wonton set, Crazy Waffle Café, Stamp and Spin Pizza Playset and sweet options like the Donut Drop Shop, each set delivers hands-on, sensory-rich fun. Rounding out the range, the Treats To Go assortment adds portable, food-shaped creativity for imaginative play anywhere.



The Mandalorian and Grogu Product Lineup: Enter "a galaxy far, far away...." and gear up for The Mandalorian and Grogu film release. Hasbro is launching a full slate of out of this world toys based on the highly anticipated Star Wars film, including new action figures from THE BLACK SERIES and THE VINTAGE COLLECTION product lines, as well as ACTION BUDDY GROGU, ACTIONVERSE 4.5" FIGURES and more.



TRANSFORMERS: A new wave of toys to honor THE TRANSFORMERS: THE MOVIE’s 40th anniversary has been revealed, including THE MATRIX OF LEADERSHIP premium electronic movie replica and STUDIO SERIES product line additions of Shockwave, Skywarp, Wheeljack, Kranix, Sunstreaker, Astrotrain and Snarl. More anniversary celebration details to follow soon.



For more information, visit the Hasbro Corporate Newsroom and follow Hasbro on LinkedIn, Instagram or Facebook.


About Hasbro

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.


Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.


For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.


About Wizards of the Coast

Wizards of the Coast develops and publishes legendary games that inspire creativity, forge friendships and build communities of global fans. A division of Hasbro, a leading games, IP and toy company (NASDAQ: HAS), Wizards delivers premium experiences for gamers across tabletop, video games, and digital platforms based on both new and time-honored brands, including its best-known franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS, and from Hasbro’s unparalleled portfolio of thousands of iconic marks.


Wizards’ diverse studio network includes first-party developers Archetype Entertainment, Invoke Studios, Atomic Arcade and Skeleton Key as well as co-venture and license partners. Headquartered in Renton, Washington, Wizards fosters world-class talent to create unforgettable play experiences on all platforms. To learn more about Wizards, visit https://company.wizards.com or Wizards of the Coast on LinkedIn.


© 2026 Hasbro, Inc. All Rights Reserved.


Star Wars and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd


© 2026 MARVEL

View source version on businesswire.com: https://www.businesswire.com/news/home/20260214231804/en/
Crystal Flynn | Hasbro, Inc.| crystal.flynn@hasbro.com


Original: Hasbro Is ‘Inspiring a Lifetime of Play’ at 2026 Toy Fair® With Premier Collaborations, Entertainment Announcements and New Products

Basic Fun! Embarks on New Adventure with the DUNGEONS & DRAGONS Questers Toy LineFebruary 10, 2026 10:00 AM
PR Newswire (US)

Designed for Gen Alpha, the DUNGEONS & DRAGONS Questers Toys will Debut at Retail in July 2026BOCA RATON, Fla., Feb. 10, 2026 /PRNewswire/ -- Basic Fun!, a global designer and marketer of toys and consumer products, today announced a worldwide licensing agreement with leading games, IP and toy company Hasbro, Inc. (NASDAQ: HAS) through its Wizards of the Coast division to introduce a new DUNGEONS & DRAGONS® (D&D) toy line designed to inspire the next generation of adventurers.







DUNGEONS & DRAGONS Questers™ is a new collectible action figure line built to spark imagination, creativity, and storytelling for Gen Alpha, while tapping into the passion of longtime fans of the legendary role-playing game. Questers bridges generations by translating the epic fantasy, iconic creatures, and heroic archetypes of D&D into a playful, discovery-driven toy experience.With its rich storytelling, iconic fantasy settings and emphasis on imagination-led play, D&D has inspired creativity across generations. As the franchise continues to expand its cultural footprint across entertainment, publishing and digital platforms, Gen Alpha increasingly gravitates toward play patterns rooted in personalization, discovery and world-building. In response, DUNGEONS & DRAGONS Questers™ translates the spirit of the World's Greatest Roleplaying Game ™ into a hands-on, collectible toy experience designed specifically for younger fans. Questers meets kids where they are, blending tactile, imaginative play with the collectability and surprise-driven experiences that define today's toy landscape, while giving fan parents a new way to introduce a beloved franchise to the next generation and spark child-parent connection through physical play."We are incredibly excited to work with Hasbro and Wizards of the Coast to help introduce DUNGEONS & DRAGONS to a new generation of players," said Dan Westcott, Senior Vice President of Global Brand Marketing at Basic Fun! "Questers invites kids into the world of D&D in a way that feels approachable, creative and fun for today's young adventurers, while giving fan parents a meaningful way to share a universe they already love.""As DUNGEONS & DRAGONS continues to grow its global fanbase and expand its place in pop culture, Questers gives kids an exciting, hands-on way to explore fantasy and imagination," said Kara Kenna, Franchise Creative Director for D&D at Wizards of the Coast. "This collaboration with Basic Fun! brings together two teams passionate about play to create something truly special for the next generation of adventurers."The DUNGEONS & DRAGONS Questers line will feature three distinct collectible scales – Creatures, Adventurers, and Monsters – each offering a trove of D&D-inspired surprises. All figures will be blind-packed collectibles and fully buildable, with interchangeable parts that allow kids to mix, match, customize, and create their own heroes and beasts. Accompanying each figure will be a D20 die and storystarter that encourages kids to tell their own stories with their collection. Designed to encourage repeat play, collecting, and creativity, Questers brings the spirit of D&D to life in a format made for younger fans.Targeted to kids ages 5 to 8, DUNGEONS & DRAGONS Questers is expected to roll out at major toy retailers worldwide beginning July 2026.About Basic Fun, Inc.
Basic Fun! is a dynamic global designer and marketer of classic, innovative children's entertainment products which strive to bring smiles to people of all ages. The Company has renowned iconic brands and a broad product portfolio that are featured in over 50,000 brick and mortar locations and online retail distribution points by 2,500+ leading retailers, distributors, and family entertainment venues in over 60 countries worldwide. Basic Fun! is dedicated to enriching lives and creating unforgettable moments through imaginative play. Basic Fun!'s global headquarters is located in Boca Raton, FL and also has offices in the UK and Hong Kong. For more information, visit basicfun.com. About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.MEDIA CONTACT FOR BASIC FUN!:
Jen Derevensky
Ren Beanie Public Relations
Jen @101Dahlias-6878



View original content to download multimedia:https://www.prnewswire.com/news-releases/basic-fun-embarks-on-new-adventure-with-the-dungeons--dragons-questers-toy-line-302683757.htmlSOURCE Basic Fun!

Original: Basic Fun! Embarks on New Adventure with the DUNGEONS & DRAGONS Questers Toy Line

Hasbro shares rise after upbeat fourth-quarter resultsFebruary 10, 2026 8:31 AM
IH Market News
Hasbro (NASDAQ:HAS) shares were up around 2% in premarket trading on Tuesday after the toy maker reported fourth-quarter earnings and sales that comfortably exceeded market expectations.The company delivered earnings per share of $1.51 for the quarter, far ahead of the $0.95 analysts had forecast. Revenue jumped 31% year over year to $1.45 billion, surpassing the consensus estimate of $1.26 billion.Adjusted operating profit totaled $315 million, up $202 million from the same period a year earlier. Adjusted operating margin expanded to 21.8%, representing an improvement of roughly 12 percentage points compared with the prior year.“I am proud of the results our team delivered in 2025 and the success of our Playing to Win strategy,” said Chris Cocks, CEO of Hasbro. “We returned the company to growth, engaged one billion fans, secured new partnerships, and made progress in our evolution into a digital-first play and IP company. We expect that momentum to carry into 2026.”Looking ahead, Hasbro said it expects revenue to grow between 3% and 5% in constant currency in 2026. The company is guiding for an adjusted operating margin of 24% to 25% and adjusted EBITDA of $1.40 billion to $1.45 billion for the full year.On capital allocation, Hasbro said it will continue to invest in its core operations while returning capital to shareholders through dividends and share buybacks. The board approved a new share repurchase authorization of up to $1.0 billion, replacing the previous program launched in 2018.The company also reiterated that further debt reduction remains a key priority for 2026.Hasbro stock price

Original: Hasbro shares rise after upbeat fourth-quarter results

Hasbro and Warner Bros. Discovery Global Consumer Products Announce Multi-Year Partnership to Bring the “Harry Potter” Universe to Life Through Licensed Toys & GamesFebruary 10, 2026 7:30 AM
Business Wire
Hasbro, a leading games, IP and toy company, today announced a new multi-year licensing partnership starting in 2027 with Warner Bros. Discovery Global Consumer Products (WBDGCP), making Hasbro the global primary toy licensee for the world of Harry Potter and the upcoming HBO Original HARRY POTTER series.


Hasbro’s innovative team will bring the Harry Potter universe to life through a range of film and HBO Original series-inspired products featuring dolls, role play, action figures & collectibles, interactive plush, board games and more to be revealed later this year.


“The world of Harry Potter and its unforgettable characters align perfectly with our mission to deliver a lifetime of play to generations of fans,” said Tim Kilpin, President of Toys, Games, Licensing and Entertainment at Hasbro. “As longtime fans ourselves, we’re honored to partner with Warner Bros. Discovery Global Consumer Products as the official global master toy licensee."


“Our new agreement with Hasbro arrives as the world of Harry Potter celebrates the 25th anniversary of the first film and continues to expand its magical legacy—powered by one of the most passionate and enduring fan communities in entertainment history,” said Robert Oberschelp, President of Warner Bros. Discovery Global Consumer Products. “Our partnership with Hasbro will deliver fresh, innovative toys, collectibles and games inspired by the beloved Harry Potter and Fantastic Beasts films and the new HBO Original TV series.”


The HBO Original HARRY POTTER series, from Warner Bros. Television, will debut in 2027 on HBO and will be available to stream on HBO Max where it’s available, including recent launch markets Germany and Italy and in the UK and Ireland, where the platform is confirmed to launch in late March. Exploring every corner of the wizarding world, each season will bring Harry Potter and its incredible adventures to new and existing audiences.


The series will star Dominic McLaughlin (Harry Potter), Arabella Stanton (Hermione Granger), Alastair Stout (Ron Weasley), John Lithgow (Albus Dumbledore), Janet McTeer (Minerva McGonagall), Paapa Essiedu (Severus Snape), Nick Frost (Rubeus Hagrid), and many more.


Digital asset available here


About Hasbro:

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.


Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.


For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn. HAS-CP


About Warner Bros. Discovery Global Consumer Products:

Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue & Strategy division, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.


About the Harry Potter franchise:

From the moment eleven-year-old Harry Potter met Rubeus Hagrid, Keeper of Keys and Grounds at Hogwarts School of Witchcraft and Wizardry, his adventures have left an indelible mark on popular culture. Today, over 25 years later, the Harry Potter phenomenon thrives as one of the most successful and best-loved entertainment properties in history.


J.K. Rowling’s best-selling Harry Potter novels have been brought to life in an ever-evolving, interconnected universe which is loved by millions of fans worldwide. Eight blockbuster Harry Potter films and three epic Fantastic Beasts films bring the spellbinding action to life on screen, Harry Potter and the Cursed Child mesmerizes on stage, and state-of-the-art video and mobile games from Portkey Games allow players to experience the wizarding world like never before. Fans can proudly showcase their passion through innovative consumer products, and thrill at spectacular location-based experiences - including themed lands at six Universal Destinations and Experiences theme parks around the world.


This expanding portfolio of Warner Bros. Discovery-owned Harry Potter and Fantastic Beasts offerings includes ground-breaking touring experiences and events, each developed to celebrate special moments and locations that fans cherish, as well as Harry Potter Shops in King’s Cross, New York, Chicago, Akasaka, and Harajuku. Wizards, witches and Muggles alike can also discover something new as they explore behind-the-scenes secrets at Warner Bros. Studio Tour London – The Making of Harry Potter and Warner Bros. Studio Tour Tokyo – The Making of Harry Potter.


With a new HBO Original TV series based on the Harry Potter books on the way, this extended world continues to provide the community with fresh and exciting ways to interact. For its global fans, and for generations to come, it invites everyone in to find the magic for themselves.


For the latest Harry Potter and Fantastic Beasts news and features, visit www.harrypotter.com.


All characters and elements © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s25)

View source version on businesswire.com: https://www.businesswire.com/news/home/20260210882363/en/
Hasbro PR:

Crystal Flynn

Crystal.Flynn@hasbro.com


Warner Bros. Discovery Global Consumer Products PR:

Lindsay Kiesel

Lindsay.Kiesel@wbd.com


Original: Hasbro and Warner Bros. Discovery Global Consumer Products Announce Multi-Year Partnership to Bring the “Harry Potter” Universe to Life Through Licensed Toys & Games

Hasbro Reports Fourth Quarter and Full Year 2025 Financial ResultsFebruary 10, 2026 6:30 AM
Business Wire
Playing to Win Drives Revenue, Profit and Earnings Growth for the Full Year


Company Issues 2026 Guidance and Declares Dividend


Announces $1 Billion Share Repurchase Program


Hasbro, Inc. (NASDAQ: HAS), a leading games, IP, and toy company, today reported financial results for the fourth quarter and full year 2025.


“I am proud of the results our team delivered in 2025 and the success of our Playing to Win strategy,” said Chris Cocks, Chief Executive Officer of Hasbro. “We returned the company to growth, engaged one billion fans, secured new partnerships, and made progress in our evolution into a digital-first play and IP company. We expect that momentum to carry into 2026.”


“2025 reflected strong operational execution, driven by progress on our transformation and cost savings initiatives. Wizards was a standout, anchored by record MAGIC revenue,” said Gina Goetter, Chief Financial Officer and Chief Operating Officer of Hasbro. “Looking ahead, we will continue to balance investment in the business with shareholder returns, including through a $1.0 billion share repurchase program.”


Full Year 2025 Highlights



Full year Hasbro revenue increased 14% driven by record 45% growth in the Wizards of the Coast and Digital Gaming segment. Consumer Products declined 4% and Entertainment was down 4%.



MAGIC: THE GATHERING finished its strongest year ever, up 59% vs. PY with a successful Q4 Avatar: The Last Airbender set and ongoing strength in backlist and Secret Lair.



Operating profit of $11 million and operating margin of 0.2% reflects the second quarter 2025 non-cash goodwill impairment.



Adjusted operating profit of $1,140 million (+36% vs. PY) and adjusted operating margin of 24.2% (+3.9 points vs. PY), driven by favorable business mix and benefits from cost transformation efforts.



Reported net loss of $2.30 per share; adjusted net earnings of $5.54 per diluted share.



Returned $393 million to shareholders via dividends.



EBITDA of $197 million and Adjusted EBITDA of $1.36 billion, ahead of guidance.



Spent $225 million on debt reduction through the combination of bond repurchases and prefunding maturities, achieving debt targets ahead of schedule.



Operating cash flow of $893 million vs. $847 million in the prior year driven by improved profitability.



Full Year 2025 Segment Details


Wizards of the Coast and Digital Gaming Segment



Revenue grew 45% driven by standout performance in MAGIC: THE GATHERING and growth in licensed digital gaming.



MAGIC: THE GATHERING revenues increased 59% powered by Universes Beyond sets, backlist and Secret Lair.



Digital and Licensed Gaming increased 6% with Monopoly Go! contributing $168 million for the full year 2025.



Operating profit of $1,007 million increased 59%, with a 46.0% operating margin highlighting the over-performance and favorable business mix.



Consumer Products Segment



Revenue decreased 4%, which was better than expected, as shifts in retail order timing impacted full year results.



Highlights include growth in PEPPA PIG, HASBRO GAMING, TRANSFORMERS, Marvel and Beyblade.



Operating loss of $943 million includes a second quarter 2025 non-cash goodwill impairment.



Adjusted operating profit of $113 million, down 26% versus last year behind lower revenues and tariff costs.



Entertainment Segment



Revenue decline of 4% driven by lower digital and ad revenues.



Operating margin of 0.5%; adjusted operating margin of 51.4% down versus PY due to lower revenues.



Fourth Quarter 2025 Highlights



Hasbro revenues increased 31% vs. PY, with growth in Wizards and Digital Gaming (+86%) and Consumer Products (+7%) partially offset by a decline in Entertainment (-5%).



Operating profit of $298 million (+$238 million vs. PY) with an operating margin of 20.6%.



Adjusted operating profit was $315 million (+$202 million vs. PY) with an operating margin of 21.8%, an approximate 12-point improvement versus last year.



Net earnings of $1.41 per diluted share; adjusted net earnings of $1.51 per diluted share benefiting from favorable business mix and improved profitability.



See the financial tables accompanying the press release for a reconciliation of GAAP to non-GAAP financial measures.


2026 Company Outlook


For the full year, the Company expects:



Total Hasbro revenue up 3%-5% in constant currency.



Adjusted operating margin of 24%-25%.



Adjusted EBITDA of $1.40 billion to $1.45 billion.



2026 Capital Allocation priorities:



Invest in core business.



Return cash to shareholders through dividends and share repurchases. The Board of Directors authorized a new share repurchase program of up to $1.0 billion, replacing the Company’s prior 2018 authorization.



Continue to pay down debt.



Dividend Announcement


The Board of Directors has declared a quarterly cash dividend of $0.70 per common share payable on March 4, 2026, to shareholders of record at the close of business on February 18, 2026.


Conference Call Webcast


Hasbro will webcast its fourth quarter and full year 2025 earnings conference call at 8:30 a.m. Eastern Time today. To listen to the live webcast and access the accompanying presentation slides, please go to https://investor.hasbro.com. The replay of the call will be available on Hasbro’s website approximately 2 hours following completion of the call.


About Hasbro

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.


Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.


For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.


© 2026 Hasbro, Inc. All Rights Reserved.


Forward Looking Statement Safe Harbor


Certain statements in this press release contain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements, which may be identified by the use of forward-looking words or phrases, include statements relating to: our business strategies and plans; products, gaming and entertainment; anticipated cost savings; expected debt repayments and share repurchases; expected impact of tariffs; anticipated benefits and potential impact of moving our Rhode Island operations to Boston, Massachusetts; expected impact of newly issued accounting pronouncements; financial targets; and expectations for our future performance. Our actual actions or results may differ materially from those expected or anticipated in the forward-looking statements due to both known and unknown risks and uncertainties.


Factors that might cause such a difference include, but are not limited to:



our ability to successfully implement and execute on our Playing to Win business strategy;



our ability to successfully compete in the play industry and further develop our digital gaming, licensing and consumer products businesses and partnerships;



risks associated with the imposition, threat, or uncertainty of tariffs, including the impact of reciprocal or retaliatory tariffs, in markets in which we operate which could increase our product costs and other costs of doing business, result in higher prices of our products, impact consumer spending, lower our revenues, result in delays or reductions in purchases from our customers, result in goodwill impairments, reduce earnings and otherwise have an adverse impact on our business;



risks associated with international operations, such as: the imposition or threat of tariffs; conflict in territories in which we operate or which affect areas in which we operate; currency conversion; currency fluctuations; quotas; shipping delays or difficulties; border adjustment taxes or other protectionist measures; and other challenges in the territories in which we operate;



risks related to political, economic and public health conditions or regulatory changes in the markets in which we and our customers, partners, licensees, suppliers and manufacturers operate, such as inflation, fluctuating interest rates, tariffs, higher commodity prices, labor strikes, labor costs or transportation costs, or outbreaks of illness or disease, the occurrence of which could create work slowdowns, delays or shortages in production or shipment of products, increases in costs, reduced purchasing power or less discretionary income, or losses and delays in revenue and earnings;



uncertain and unpredictable global and regional economic conditions impacting one or more of the markets in which we sell products, which can negatively impact our customers and consumers, result in lower employment levels, consumer disposable income, retailer inventories and spending, including lower spending on purchases of our products;



our ability to transform our business and capabilities to address the changing global consumer landscape, including evolving demographics for our products and advancements in emerging technologies, such as the integration of artificial intelligence into our product development, marketing strategies, and consumer engagement, and the associated risks such as competition, ethical concerns, evolving regulatory standards, implementation challenges, and third-party dependencies on such technologies;



our ability to design, develop, manufacture, and ship products on a timely, cost-effective and profitable basis;



the concentration of our customers, potentially increasing the negative impact to our business of difficulties experienced by any of our customers or changes in their purchasing or selling patterns;



our dependence on third-party relationships, including with third-party partners, manufacturers, distributors, studios, content producers, licensors, licensees, and outsourcers, which creates reliance on others and loss of control;



risks relating to the concentration of manufacturing for many of our products in the People’s Republic of China, which include the risks associated with increased tariffs imposed on trade between China and the U.S., and our ability to successfully diversify sourcing of our products to reduce reliance on sources of supply in China;



the success of our key partner brands, including the ability to secure, maintain and extend agreements with our key partners or the risk of delays, increased costs or difficulties associated with any of our or our partners’ planned digital applications or media initiatives;



our ability to attract and retain talented and diverse employees;



our business could be adversely affected by challenges and disruptions arising from the loss of skills, knowledge or expertise, and from uncertainty regarding the continued employment of key personnel, particularly as a result of recent workforce reductions and the planned relocation of our Rhode Island operations to Boston, Massachusetts;



our ability to realize the benefits of cost-savings and efficiency and/or revenue and operating profit enhancing initiatives;



risks relating to the impairment and/or write-offs related to businesses, products and/or content we acquire and/or produce;



the risk that acquisitions, dispositions and other investments we complete may not provide us with the benefits we expect, or the realization of such benefits may be significantly delayed or reduced;



our ability to protect our assets and intellectual property, including as a result of infringement, theft, misappropriation, cyber-attacks or other acts compromising the integrity of our assets or intellectual property;



fluctuations in our business due to seasonality;



the risk of product recalls or product liability suits and costs associated with product safety regulations;



the impact of litigation or arbitration decisions or settlement actions;



the bankruptcy or other lack of success of one or more of our significant retailers, licensees and other partners; and



other risks and uncertainties as may be detailed in our public announcements and U.S. Securities and Exchange Commission (“SEC”) filings.



The statements contained herein are based on our current beliefs and expectations. We undertake no obligation to make any revisions to the forward-looking statements contained in this press release or to update them to reflect events or circumstances occurring after the date of this press release.


Non-GAAP Financial Measures

The financial tables accompanying this press release include non-GAAP financial measures as defined under SEC rules, specifically Adjusted operating profit, Adjusted operating margin, Adjusted net earnings and Adjusted net earnings per diluted share, which exclude, where applicable, acquired intangible amortization, strategic transformation initiatives, restructuring and severance costs, loss on disposal of business, eOne Film and TV business divestiture related costs, and non-cash goodwill impairment charges, and Net loss on Discovery Investment. Also included in this press release are the non-GAAP financial measures of EBITDA and Adjusted EBITDA. EBITDA represents net earnings attributable to Hasbro, Inc. excluding interest expense, income tax expense, net earnings attributable to noncontrolling interests, depreciation and amortization of intangibles. Adjusted EBITDA also excludes strategic transformation initiatives, restructuring and severance costs, loss on disposal of business, eOne Film and TV business divestiture related costs, non-cash goodwill impairment charges, Net loss on Discovery Investment and the impact of stock compensation. As required by SEC rules, we have provided reconciliations on the attached schedules of these measures to the most directly comparable GAAP measure. Management believes that Adjusted net earnings, Adjusted net earnings per diluted share, Adjusted operating profit and Adjusted operating margin provide investors with an understanding of the underlying performance of our business absent unusual events. Management believes that EBITDA and Adjusted EBITDA are appropriate measures for evaluating the operating performance of our business because they reflect the resources available for strategic opportunities including, among others, to invest in the business, strengthen the balance sheet and make strategic acquisitions. The Company is not able to reconcile its forward-looking non-GAAP adjusted operating margin and adjusted EBITDA measures because the Company cannot predict with certainty the timing and amounts of discrete items such as charges associated with its cost-savings program, which could impact GAAP results. Constant currency is also a non-GAAP financial measure. The impact of changes in foreign currency exchange rates used to translate the consolidated statements of operations is quantified by translating the current or future period revenues at the prior period exchange rates and comparing this amount to the prior period reported revenues. The Company believes that the presentation of the impact of changes in exchange rates, which are beyond the Company’s control, is helpful to an investor’s understanding of the performance of the underlying business. These non-GAAP measures should be considered in addition to, not as a substitute for, or superior to, net earnings or other measures of financial performance prepared in accordance with GAAP as more fully discussed in our consolidated financial statements and filings with the SEC. As used herein, "GAAP" refers to accounting principles generally accepted in the United States of America.


HAS-E


(Tables Attached)






 



HASBRO, INC.




CONDENSED CONSOLIDATED BALANCE SHEETS (1)




(Unaudited)




(Millions of Dollars)










 



 






December 28, 2025






 






December 29, 2024








ASSETS






 






 






 








Cash and cash equivalents






$






776.6






 






$






695.0








Short-term investments






 






105.4






 






 






—








Accounts receivable, net






 






1,059.8






 






 






919.8








Inventories






 






259.8






 






 






274.2








Prepaid expenses and other current assets






 






382.1






 






 






353.5








Total current assets






 






2,583.7






 






 






2,242.5








Property, plant and equipment, net






 






247.8






 






 






302.6








Goodwill






 






1,256.7






 






 






2,278.2








Other intangible assets, net






 






456.7






 






 






518.4








Other assets






 






1,007.1






 






 






998.6








Total assets






$






5,552.0






 






$






6,340.3








 






 






 






 








LIABILITIES, NONCONTROLLING INTERESTS AND SHAREHOLDERS' EQUITY








Current portion of long-term debt






$






497.0






 






$






—








Accounts payable






 






335.4






 






 






341.5








Accrued liabilities






 






1,038.7






 






 






1,059.8








Total current liabilities






 






1,871.1






 






 






1,401.3








Long-term debt






 






2,767.9






 






 






3,380.8








Other liabilities






 






347.5






 






 






373.2








Total liabilities






 






4,986.5






 






 






5,155.3








Total shareholders’ equity






 






565.5






 






 






1,185.0








Total liabilities, noncontrolling interests and shareholders’ equity






$






5,552.0






 






$






6,340.3












 



(1) Amounts may not sum due to rounding












 



HASBRO, INC.




CONSOLIDATED STATEMENTS OF OPERATIONS (1)




(Unaudited)




(Millions of Dollars and Shares, Except Per Share Data)











 



 






 






Three Months Ended






 






Year Ended








 






 






December 28, 2025






 






December 29, 2024






 






December 28, 2025






 






December 29, 2024








 






 






Amount






 






% of Net Revenues






 






Amount






 






% of Net Revenues






 






Amount






 






% of Net Revenues






 






Amount






 






% of Net Revenues








Net revenues






 






$






1,445.9






 






 






100.0






%






 






$






1,101.6






 






 






100.0






%






 






$






4,701.3






 






 






100.0






%






 






$






4,135.5






 






 






100.0






%








Costs and expenses






 






 






 






 






 






 






 






 






 






 






 






 






 






 






 






 








Cost of sales






 






 






452.1






 






 






31.3






%






 






 






358.7






 






 






32.6






%






 






 






1,296.2






 






 






27.6






%






 






 






1,179.5






 






 






28.5






%








Program cost amortization






 






 






14.8






 






 






1.0






%






 






 






24.8






 






 






2.3






%






 






 






35.8






 






 






0.8






%






 






 






49.3






 






 






1.2






%








Royalties






 






 






113.1






 






 






7.8






%






 






 






80.0






 






 






7.3






%






 






 






368.9






 






 






7.8






%






 






 






284.2






 






 






6.9






%








Product development






 






 






130.0






 






 






9.0






%






 






 






81.9






 






 






7.4






%






 






 






385.6






 






 






8.2






%






 






 






294.1






 






 






7.1






%








Advertising






 






 






89.6






 






 






6.2






%






 






 






105.7






 






 






9.6






%






 






 






316.9






 






 






6.7






%






 






 






319.5






 






 






7.7






%








Amortization of intangible assets






 






 






14.6






 






 






1.0






%






 






 






17.1






 






 






1.6






%






 






 






66.0






 






 






1.4






%






 






 






68.3






 






 






1.7






%








Impairment of goodwill






 






 






—






 






 






0.0






%






 






 






—






 






 






0.0






%






 






 






1,021.9






 






 






21.7






%






 






 






—






 






 






0.0






%








Loss on disposal of business






 






 






—






 






 






0.0






%






 






 






13.0






 






 






1.2






%






 






 






25.0






 






 






0.5






%






 






 






37.4






 






 






0.9






%








Selling, distribution and administration






 






 






334.2






 






 






23.1






%






 






 






360.6






 






 






32.7






%






 






 






1,173.9






 






 






25.0






%






 






 






1,213.2






 






 






29.3






%








Total costs and expenses






 






 






1,148.4






 






 






79.4






%






 






 






1,041.8






 






 






94.6






%






 






 






4,690.2






 






 






99.8






%






 






 






3,445.5






 






 






83.3






%








Operating profit






 






 






297.5






 






 






20.6






%






 






 






59.8






 






 






5.4






%






 






 






11.1






 






 






0.2






%






 






 






690.0






 






 






16.7






%








Non-operating (income) expense






 






 






 






 






 






 






 






 






 






 






 






 






 






 






 






 








Interest expense






 






 






40.4






 






 






2.8






%






 






 






43.5






 






 






3.9






%






 






 






163.4






 






 






3.5






%






 






 






171.2






 






 






4.1






%








Interest income






 






 






(8.0






)






 






-0.6






%






 






 






(11.3






)






 






-1.0






%






 






 






(28.6






)






 






-0.6






%






 






 






(47.3






)






 






-1.1






%








Other (income) expense, net






 






 






(5.8






)






 






-0.4






%






 






 






84.8






 






 






7.7






%






 






 






(21.7






)






 






-0.5






%






 






 






69.1






 






 






1.7






%








Total non-operating expense, net






 






 






26.6






 






 






1.8






%






 






 






117.0






 






 






10.6






%






 






 






113.1






 






 






2.4






%






 






 






193.0






 






 






4.7






%








Earnings (loss) before income taxes






 






 






270.9






 






 






18.7






%






 






 






(57.2






)






 






-5.2






%






 






 






(102.0






)






 






-2.2






%






 






 






497.0






 






 






12.0






%








Income tax expense (benefit)






 






 






67.8






 






 






4.7






%






 






 






(30.7






)






 






-2.8






%






 






 






216.2






 






 






4.6






%






 






 






102.6






 






 






2.5






%








Net earnings (loss)






 






 






203.1






 






 






14.0






%






 






 






(26.5






)






 






-2.4






%






 






 






(318.2






)






 






-6.8






%






 






 






394.4






 






 






9.5






%








Net earnings attributable to noncontrolling interests






 






 






1.5






 






 






0.1






%






 






 






7.8






 






 






0.7






%






 






 






4.2






 






 






0.1






%






 






 






8.8






 






 






0.2






%








Net earnings (loss) attributable to Hasbro, Inc.






 






$






201.6






 






 






13.9






%






 






$






(34.3






)






 






-3.1






%






 






$






(322.4






)






 






-6.9






%






 






$






385.6






 






 






9.3






%








 






 






 






 






 






 






 






 






 






 






 






 






 






 






 






 






 








Net earnings (loss) per common share:






 






 






 






 






 






 






 






 






 






 






 






 






 






 






 






 








Basic






 






$






1.44






 






 






 






 






$






(0.25






)






 






 






 






$






(2.30






)






 






 






 






$






2.77






 






 






 








Diluted






 






$






1.41






 






 






 






 






$






(0.25






)






 






 






 






$






(2.30






)






 






 






 






$






2.75






 






 






 








 






 






 






 






 






 






 






 






 






 






 






 






 






 






 






 






 








Cash dividends declared per common share






 






$






0.70






 






 






 






 






$






0.70






 






 






 






 






$






2.80






 






 






 






 






$






2.10






 






 






 








 






 






 






 






 






 






 






 






 






 






 






 






 






 






 






 






 








Weighted Average Number of Shares






 






 






 






 






 






 






 






 






 






 






 






 






 






 






 






 








Basic






 






 






140.5






 






 






 






 






 






139.6






 






 






 






 






 






140.2






 






 






 






 






 






139.4






 






 






 








Diluted






 






 






142.6






 






 






 






 






 






139.6






 






 






 






 






 






140.2






 






 






 






 






 






140.3






 






 






 































 



(1) Amounts may not sum due to rounding









 



HASBRO, INC.




CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (1)




(Unaudited)




(Millions of Dollars)








 



 






Year Ended








 






December 28, 2025






 






December 29, 2024








Cash flows from operating activities:






 






 






 








Net (loss) earnings






$






(318.2






)






 






$






394.4






 








Impairment of goodwill






 






1,021.9






 






 






 






—






 








Loss on disposal of business






 






25.0






 






 






 






37.4






 








Other non-cash adjustments






 






484.8






 






 






 






356.1






 








Changes in operating assets and liabilities






 






(320.3






)






 






 






59.5






 








Net cash provided by operating activities






 






893.2






 






 






 






847.4






 








 






 






 






 








Cash flows from investing activities:






 






 






 








Additions to property, plant and equipment






 






(63.3






)






 






 






(87.2






)








Additions to software development






 






(135.0






)






 






 






(110.3






)








Net settlement from sale of business






 






—






 






 






 






(12.0






)








Purchase of investments






 






(105.4






)






 






 






(571.0






)








Maturity of investments






 






—






 






 






 






583.0






 








Other






 






19.3






 






 






 






(6.2






)








Net cash utilized by investing activities






 






(284.4






)






 






 






(203.7






)








 






 






 






 








Cash flows from financing activities:






 






 






 








Proceeds from long-term debt






 






—






 






 






 






498.6






 








Repayments of borrowings






 






(118.2






)






 






 






(581.3






)








Stock-based compensation transactions






 






9.6






 






 






 






7.6






 








Dividends paid






 






(392.5






)






 






 






(389.9






)








Payments related to tax withholding for share-based compensation






 






(23.7






)






 






 






(14.4






)








Payments of financing costs






 






—






 






 






 






(5.3






)








Other






 






(6.5






)






 






 






(12.8






)








Net cash utilized by financing activities






 






(531.3






)






 






 






(497.5






)








Effect of exchange rate changes on cash






 






4.1






 






 






 






3.4






 








Net increase in cash, cash equivalents and restricted cash






 






81.6






 






 






 






149.6






 








Cash, cash equivalents and restricted cash, beginning of year






 






695.0






 






 






 






545.4






 








Cash, cash equivalents and restricted cash, end of year






$






776.6






 






 






$






695.0






 














 



(1) Amounts may not sum due to rounding













 



HASBRO, INC.




SEGMENT RESULTS - AS REPORTED AND AS ADJUSTED (1)




(Unaudited)




(Millions of Dollars)












 



 






Three Months Ended December 28, 2025






 






Three Months Ended December 29, 2024






 






 








Operating Results






As Reported






 






Non-GAAP Adjustments






 






Adjusted






 






As Reported






 






Non-GAAP Adjustments






 






Adjusted






 






% Change








Total company results






 






 






 






 






 






 






 






 






 






 






 






 






 








External net revenues






$






1,445.9






 






 






$






—






 






 






$






1,445.9






 






 






$






1,101.6






 






 






$






—






 






 






$






1,101.6






 






 






31






%








Operating profit






 






297.5






 






 






 






17.3






 






 






 






314.8






 






 






 






59.8






 






 






 






52.9






 






 






 






112.7






 






 






>100%








Operating margin






 






20.6






%






 






 






1.2






%






 






 






21.8






%






 






 






5.4






%






 






 






4.8






%






 






 






10.2






%






 






 








 






 






 






 






 






 






 






 






 






 






 






 






 






 








Segment results






 






 






 






 






 






 






 






 






 






 






 






 






 








Wizards of the Coast and Digital Gaming:






 






 






 






 






 






 






 






 






 






 






 






 






 








External net revenues






$






630.4






 






 






$






—






 






 






$






630.4






 






 






$






339.0






 






 






$






—






 






 






$






339.0






 






 






86






%








Operating profit






 






283.5






 






 






 






—






 






 






 






283.5






 






 






 






80.9






 






 






 






—






 






 






 






80.9






 






 






>100%








Operating margin






 






45.0






%






 






 






—






 






 






 






45.0






%






 






 






23.9






%






 






 






—






 






 






 






23.9






%






 






 








 






 






 






 






 






 






 






 






 






 






 






 






 






 








Consumer Products:






 






 






 






 






 






 






 






 






 






 






 






 






 








External net revenues






$






800.0






 






 






$






—






 






 






$






800.0






 






 






$






746.3






 






 






$






—






 






 






$






746.3






 






 






7






%








Operating profit






 






50.8






 






 






 






2.8






 






 






 






53.6






 






 






 






50.5






 






 






 






9.1






 






 






 






59.6






 






 






-10






%








Operating margin






 






6.4






%






 






 






0.4






%






 






 






6.7






%






 






 






6.8






%






 






 






1.2






%






 






 






8.0






%






 






 








 






 






 






 






 






 






 






 






 






 






 






 






 






 








Entertainment:






 






 






 






 






 






 






 






 






 






 






 






 






 








External net revenues






$






15.5






 






 






$






—






 






 






$






15.5






 






 






$






16.3






 






 






$






—






 






 






$






16.3






 






 






-5






%








Operating profit (loss)






 






(2.2






)






 






 






2.9






 






 






 






0.7






 






 






 






(16.2






)






 






 






16.4






 






 






 






0.2






 






 






>100%








Operating margin






 






-14.2






%






 






 






18.7






%






 






 






4.5






%






 






 






-99.4






%






 






>100%






 






 






1.2






%






 






 








 






 






 






 






 






 






 






 






 






 






 






 






 






 








Corporate and Other:






 






 






 






 






 






 






 






 






 






 






 






 






 








Operating loss






$






(34.6






)






 






$






11.6






 






 






$






(23.0






)






 






$






(55.4






)






 






$






27.4






 






 






$






(28.0






)






 






18






%

































 



(1) Amounts may not sum due to rounding









 






 






Three Months Ended








Wizards of the Coast and Digital Gaming net revenues by category






 






December 28, 2025






 






December 29, 2024






 






% Change








Tabletop Gaming






 






$






494.7






 






$






207.0






 






139






%








Digital and Licensed Gaming






 






 






135.7






 






 






132.0






 






3






%








Net revenues






 






$






630.4






 






$






339.0






 






 









 






 






Three Months Ended








Consumer Products net revenues by major geographic region






 






December 28, 2025






 






December 29, 2024






 






% Change








North America






 






$






471.3






 






$






421.0






 






12






%








Europe






 






 






204.2






 






 






177.9






 






15






%








Asia Pacific






 






 






70.8






 






 






93.4






 






-24






%








Latin America






 






 






53.7






 






 






54.0






 






-1






%








Net revenues






 






$






800.0






 






$






746.3






 






 









 






 






Three Months Ended








Entertainment net revenues by category






 






December 28, 2025






 






December 29, 2024






 






% Change








Family Brands






 






$






13.1






 






$






13.1






 






0






%








Film and TV






 






 






2.4






 






 






3.2






 






-25






%








Net revenues






 






$






15.5






 






$






16.3






 






 









 






 






Three Months Ended








Supplementary Hasbro Gaming information:






 






December 28, 2025






 






December 29, 2024






 






% Change








MAGIC: THE GATHERING






 






$






502.4






 






$






208.4






 






141






%








Hasbro Total Gaming (1)






 






$






867.8






 






$






542.5






 






60






%
















 



(1) Hasbro Total Gaming includes all gaming revenue, most notably DUNGEONS & DRAGONS, MAGIC: THE GATHERING and Hasbro Gaming.









 






 






 






 






 






 






 






 






 






 






 






 






 






 








 






Year Ended December 28, 2025






 






Year Ended December 29, 2024






 






 








Operating Results (1)






As Reported






 






Non-GAAP Adjustments






 






Adjusted






 






As Reported






 






Non-GAAP Adjustments






 






Adjusted






 






% Change








Total company results






 






 






 






 






 






 






 






 






 






 






 






 






 








External net revenues






$






4,701.3






 






 






$






—






 






 






$






4,701.3






 






 






$






4,135.5






 






 






$






—






 






 






$






4,135.5






 






 






14






%








Operating profit






 






11.1






 






 






 






1,128.9






 






 






 






1,140.0






 






 






 






690.0






 






 






 






148.8






 






 






 






838.8






 






 






36






%








Operating margin






 






0.2






%






 






 






24.0






%






 






 






24.2






%






 






 






16.7






%






 






 






3.6






%






 






 






20.3






%






 






 








 






 






 






 






 






 






 






 






 






 






 






 






 






 








Segment results






 






 






 






 






 






 






 






 






 






 






 






 






 








Wizards of the Coast and Digital Gaming:






 






 






 






 






 






 






 






 






 






 






 






 






 








External net revenues






$






2,186.9






 






 






$






—






 






 






$






2,186.9






 






 






$






1,511.3






 






 






$






—






 






 






$






1,511.3






 






 






45






%








Operating profit






 






1,006.8






 






 






 






—






 






 






 






1,006.8






 






 






 






632.0






 






 






 






—






 






 






 






632.0






 






 






59






%








Operating margin






 






46.0






%






 






 






—






 






 






 






46.0






%






 






 






41.8






%






 






 






—






 






 






 






41.8






%






 






 








 






 






 






 






 






 






 






 






 






 






 






 






 






 








Consumer Products:






 






 






 






 






 






 






 






 






 






 






 






 






 








External net revenues






$






2,437.6






 






 






$






—






 






 






$






2,437.6






 






 






$






2,543.9






 






 






$






—






 






 






$






2,543.9






 






 






-4






%








Operating (loss) profit






 






(942.6






)






 






 






1,055.3






 






 






 






112.7






 






 






 






115.3






 






 






 






36.3






 






 






 






151.6






 






 






-26






%








Operating margin






 






-38.7






%






 






 






43.3






%






 






 






4.6






%






 






 






4.5






%






 






 






1.4






%






 






 






6.0






%






 






 








 






 






 






 






 






 






 






 






 






 






 






 






 






 








Entertainment:






 






 






 






 






 






 






 






 






 






 






 






 






 








External net revenues






$






76.8






 






 






$






—






 






 






$






76.8






 






 






$






80.3






 






 






$






—






 






 






$






80.3






 






 






-4






%








Operating profit (loss)






 






0.4






 






 






 






39.1






 






 






 






39.5






 






 






 






(1.6






)






 






 






50.9






 






 






 






49.3






 






 






-20






%








Operating margin






 






0.5






%






 






 






50.9






%






 






 






51.4






%






 






 






-2.0






%






 






 






63.4






%






 






 






61.4






%






 






 








 






 






 






 






 






 






 






 






 






 






 






 






 






 








Corporate and Other:






 






 






 






 






 






 






 






 






 






 






 






 






 








Operating (loss) profit






$






(53.5






)






 






$






34.5






 






 






$






(19.0






)






 






$






(55.7






)






 






$






61.6






 






 






$






5.9






 






 






>-100%
































 



(1) Amounts may not sum due to rounding









 






 






Year Ended








Wizards of the Coast and Digital Gaming net revenues by category






 






December 28, 2025






 






December 29, 2024






 






% Change








Tabletop Gaming






 






$






1,686.6






 






$






1,039.6






 






62






%








Digital and Licensed Gaming






 






 






500.3






 






 






471.7






 






6






%








Net revenues






 






$






2,186.9






 






$






1,511.3






 






 









 






 






Year Ended








Consumer Products net revenues by major geographic region






 






December 28, 2025






 






December 29, 2024






 






% Change








North America






 






$






1,421.7






 






$






1,493.0






 






-5






%








Europe






 






 






566.0






 






 






519.7






 






9






%








Asia Pacific






 






 






249.4






 






 






286.7






 






-13






%








Latin America






 






 






200.5






 






 






244.5






 






-18






%








Net revenues






 






$






2,437.6






 






$






2,543.9






 






 









 






 






Year Ended








Entertainment net revenues by category






 






December 28, 2025






 






December 29, 2024






 






% Change








Family Brands






 






$






66.7






 






$






73.7






 






-9






%








Film and TV






 






 






10.1






 






 






6.6






 






53






%








Net revenues






 






$






76.8






 






$






80.3






 






 









 






 






Year Ended








Supplementary Hasbro Gaming Information:






 






December 28, 2025






 






December 29, 2024






 






% Change








MAGIC: THE GATHERING






 






$






1,720.1






 






$






1,078.6






 






59






%








Hasbro Total Gaming (1)






 






$






2,788.2






 






$






2,092.1






 






33






%
















 



(1) Hasbro Total Gaming includes all gaming revenue, most notably DUNGEONS & DRAGONS, MAGIC: THE GATHERING and Hasbro Gaming.















 



HASBRO, INC.


SUPPLEMENTAL FINANCIAL DATA


RECONCILIATION OF NON-GAAP FINANCIAL MEASURES


(Unaudited)


(Millions of Dollars)






 






 






 






 






 






 






 








 






 






 






 






 






 






 






 








 






Three Months Ended






 






Year Ended








Reconciliation of EBITDA and Adjusted EBITDA(1)






December 28, 2025






 






December 29, 2024






 






December 28, 2025






 






December 29, 2024








Net earnings (loss) attributable to Hasbro, Inc.






$






201.6






 






 






$






(34.3






)






 






$






(322.4






)






 






$






385.6








Interest expense






 






40.4






 






 






 






43.5






 






 






 






163.4






 






 






 






171.2








Income tax expense (benefit)






 






67.8






 






 






 






(30.7






)






 






 






216.2






 






 






 






102.6








Net earnings attributable to noncontrolling interests






 






1.5






 






 






 






7.8






 






 






 






4.2






 






 






 






8.8








Depreciation






 






13.8






 






 






 






20.7






 






 






 






69.5






 






 






 






94.7








Amortization of intangibles






 






14.6






 






 






 






17.1






 






 






 






66.0






 






 






 






68.3








EBITDA






$






339.7






 






 






$






24.1






 






 






$






196.9






 






 






$






831.2








 






 






 






 






 






 






 






 








Stock compensation






$






25.0






 






 






$






22.1






 






 






$






78.9






 






 






$






49.0








Strategic transformation initiatives(2)






 






7.7






 






 






 






9.8






 






 






 






23.9






 






 






 






28.3








Restructuring and severance costs(3)






 






(0.2






)






 






 






14.4






 






 






 






9.3






 






 






 






22.2








Loss on disposal of business(4)






 






—






 






 






 






13.0






 






 






 






25.0






 






 






 






37.4








eOne Film and TV business divestiture related costs(5)






 






—






 






 






 






3.2






 






 






 






5.6






 






 






 






11.1








Impairment of goodwill(6)






 






—






 






 






 






—






 






 






 






1,021.9






 






 






 






—








Net loss on Discovery investment(7)






 






—






 






 






 






78.2






 






 






 






—






 






 






 






78.2








Adjusted EBITDA






$






372.2






 






 






$






164.8






 






 






$






1,361.5






 






 






$






1,057.4





















 



(1) Amounts may not sum due to rounding




(2) Strategic transformation initiatives costs represent non-recurring expenses for strategic projects with anticipated long-term benefits to support the organization in identifying, realizing and capturing savings to create efficiencies and improve business processes and operations.




(3) Restructuring and severance costs associated with cost-savings initiatives across the Company.




(4) Loss on disposal of a business related to the sale of the eOne Film and TV business executed on December 27, 2023. The costs are included in Loss on Disposal of Business within the Entertainment segment.




(5) eOne Film and TV business divestiture related costs as a result of the sale of the eOne Film and TV business and certain retained liabilities.




(6) During Q2 2025, Hasbro recorded a non-cash goodwill impairment charge of $1,021.9 million in the Consumer Products segment, following completion of an interim quantitative assessment of goodwill triggered by the implementation of tariffs.




(7) Net loss on Discovery investment represents non-cash charges incurred within Corporate and Other related to the impairment of the Discovery JV investment.











 



HASBRO, INC.




NON-GAAP RECONCILIATION




(Unaudited)




(Millions of Dollars)










 



 






Three Months Ended






 






Year Ended








Reconciliation of Adjusted Operating Profit(1)






December 28, 2025






 






December 29, 2024






 






December 28, 2025






 






December 29, 2024








Operating profit (loss)






$






297.5






 






 






$






59.8






 






 






$






11.1






 






 






$






690.0






 








Wizards of the Coast and Digital Gaming






 






283.5






 






 






 






80.9






 






 






 






1,006.8






 






 






 






632.0






 








Consumer Products






 






50.8






 






 






 






50.5






 






 






 






(942.6






)






 






 






115.3






 








Entertainment






 






(2.2






)






 






 






(16.2






)






 






 






0.4






 






 






 






(1.6






)








Corporate and Other






 






(34.6






)






 






 






(55.4






)






 






 






(53.5






)






 






 






(55.7






)








 






 






 






 






 






 






 






 








Non-GAAP adjustments






$






17.3






 






 






$






52.9






 






 






$






1,128.9






 






 






$






148.8






 








Consumer Products






 






2.8






 






 






 






9.1






 






 






 






1,055.3






 






 






 






36.3






 








Entertainment






 






2.9






 






 






 






16.4






 






 






 






39.1






 






 






 






50.9






 








Corporate and Other






 






11.6






 






 






 






27.4






 






 






 






34.5






 






 






 






61.6






 








 






 






 






 






 






 






 






 








Adjusted operating profit (loss)






$






314.8






 






 






$






112.7






 






 






$






1,140.0






 






 






$






838.8






 








Wizards of the Coast and Digital Gaming






 






283.5






 






 






 






80.9






 






 






 






1,006.8






 






 






 






632.0






 








Consumer Products






 






53.6






 






 






 






59.6






 






 






 






112.7






 






 






 






151.6






 








Entertainment






 






0.7






 






 






 






0.2






 






 






 






39.5






 






 






 






49.3






 








Corporate and Other






 






(23.0






)






 






 






(28.0






)






 






 






(19.0






)






 






 






5.9






 








 






 






 






 






 






 






 






 








Non-GAAP Adjustments include the following:






 






 






 






 






 






 






 








Acquired intangible amortization(2)






$






9.8






 






 






$






12.5






 






 






$






47.4






 






 






$






49.8






 








Strategic transformation initiatives(3)






 






7.7






 






 






 






9.8






 






 






 






23.9






 






 






 






28.3






 








Restructuring and severance costs(4)






 






(0.2






)






 






 






14.4






 






 






 






9.3






 






 






 






22.2






 








Loss on disposal of business(5)






 






—






 






 






 






13.0






 






 






 






25.0






 






 






 






37.4






 








eOne Film and TV business divestiture related costs(6)






 






—






 






 






 






3.2






 






 






 






1.4






 






 






 






11.1






 








Impairment of goodwill(7)






 






—






 






 






 






—






 






 






 






1,021.9






 






 






 






—






 








 






$






17.3






 






 






$






52.9






 






 






$






1,128.9






 






 






$






148.8






 






















 



(1) Amounts may not sum due to rounding




(2) Represents intangible amortization costs related to the intangible assets acquired in the eOne acquisition. The Company has allocated certain of these intangible amortization costs between the Consumer Products and Entertainment segments, to match the revenue generated from such intangible assets. While amortization of acquired intangibles is being excluded from the related GAAP financial measure, the revenue of the acquired company is reflected within the Company's operating results to which these assets contribute.




(3) Strategic transformation initiatives costs represent non-recurring expenses for strategic projects with anticipated long-term benefits to support the organization in identifying, realizing and capturing savings to create efficiencies and improve business processes and operations.




(4) Restructuring and severance costs associated with cost-savings initiatives across the Company.




(5) Loss on disposal of a business related to the sale of the eOne Film and TV business executed on December 27, 2023. The costs are included in Loss on Disposal of Business within the Entertainment segment.




(6) eOne Film and TV business divestiture related costs as a result of the sale of the eOne Film and TV business and certain retained liabilities.




(7) During Q2 2025, Hasbro recorded a non-cash goodwill impairment charge of $1,021.9 million in the Consumer Products segment, following completion of an interim quantitative assessment of goodwill triggered by the implementation of tariffs.






















 




HASBRO, INC.




NON-GAAP RECONCILIATION




(Unaudited)




(Millions of Dollars and Shares, Except Per Share Data)








 



Reconciliation of Net Earnings and Earnings per Share(1)








 






Three Months Ended








(all adjustments reported after-tax)






December 28, 2025






 






Diluted Per Share Amount






 






December 29, 2024






 






Diluted Per Share Amount








Net earnings (loss) attributable to Hasbro, Inc.






$






201.6






 






 






$






1.41






 






 






$






(34.3






)






 






$






(0.25






)








Acquired intangible amortization (2)






 






7.4






 






 






 






0.05






 






 






 






9.4






 






 






 






0.07






 








Strategic transformation initiatives (3)






 






5.9






 






 






 






0.04






 






 






 






7.5






 






 






 






0.05






 








Restructuring and severance costs (4)






 






(0.1






)






 






 






—






 






 






 






11.0






 






 






 






0.08






 








Loss on disposal of business (5)






 






—






 






 






 






—






 






 






 






8.5






 






 






 






0.06






 








eOne Film and TV divestiture related costs (6)






 






—






 






 






 






—






 






 






 






2.4






 






 






 






0.02






 








Impairment of goodwill (7)






 






—






 






 






 






—






 






 






 






—






 






 






 






—






 








Net loss on Discovery investment (8)






 






—






 






 






 






—






 






 






 






59.8






 






 






 






0.43






 








Net earnings attributable to Hasbro, Inc. as adjusted






$






214.8






 






 






$






1.51






 






 






$






64.3






 






 






$






0.46






 








 






 






 






 






 






 






 






 








 






Year Ended








(all adjustments reported after-tax)






December 28, 2025






 






Diluted Per Share Amount






 






December 29, 2024






 






Diluted Per Share Amount








Net (loss) earnings attributable to Hasbro, Inc.






$






(322.4






)






 






$






(2.30






)






 






$






385.6






 






 






$






2.75






 








Acquired intangible amortization (2)






 






35.6






 






 






 






0.25






 






 






 






37.4






 






 






 






0.27






 








Strategic transformation initiatives (3)






 






18.3






 






 






 






0.13






 






 






 






21.6






 






 






 






0.15






 








Restructuring and severance costs (4)






 






7.2






 






 






 






0.05






 






 






 






17.0






 






 






 






0.12






 








Loss on disposal of business (5)






 






25.0






 






 






 






0.18






 






 






 






32.9






 






 






 






0.23






 








eOne Film and TV divestiture related costs (6)






 






4.2






 






 






 






0.03






 






 






 






8.5






 






 






 






0.06






 








Impairment of goodwill (7)






 






1,016.5






 






 






 






7.17






 






 






 






—






 






 






 






—






 








Net loss on Discovery investment (8)






 






—






 






 






 






—






 






 






 






59.8






 






 






 






0.43






 








Net earnings attributable to Hasbro, Inc. as adjusted






$






784.4






 






 






$






5.54






 






 






$






562.8






 






 






$






4.01






 






















 



(1) Amounts may not sum due to rounding




(2) Represents intangible amortization costs related to the intangible assets acquired in the eOne acquisition. The Company has allocated certain of these intangible amortization costs between the Consumer Products and Entertainment segments, to match the revenue generated from such intangible assets. While amortization of acquired intangibles is being excluded from the related GAAP financial measure, the revenue of the acquired company is reflected within the Company's operating results to which these assets contribute.




(3) Strategic transformation initiatives costs represent non-recurring expenses for strategic projects with anticipated long-term benefits to support the organization in identifying, realizing and capturing savings to create efficiencies and improve business processes and operations. These costs primarily consist of third party consulting of $7.7 ($5.9 after-tax) and $23.9 ($18.3 after-tax) for three months and year ended December 28, 2025, respectively, and $9.8 ($7.5 after-tax) and $28.3 ($21.6 after-tax) for the three months and year ended December 29, 2024, respectively.




(4) Restructuring and severance costs of ($0.2) (($0.1) after-tax) and $9.3 ($7.2 after-tax) for three months and year ended December 28, 2025, respectively, and $14.4 ($11.0 after-tax) and $22.2 ($17.0 after-tax) for the three months and year ended December 29, 2024, respectively, associated with cost-savings initiatives across the Company.




(5) Loss on disposal of a business of $25.0 ($25.0 after-tax) for year ended December 28, 2025 and $13.0 ($8.5 after-tax) and $37.4 (32.9 after-tax) for the three months and year ended December 29, 2024, respectively, related to the sale of the eOne Film and TV business executed on December 27, 2023. The costs are included in Loss on Disposal of Business within the Entertainment segment.




(6) eOne Film and TV business divestiture related costs of $5.6 ($4.2 after-tax) for year ended December 28, 2025 and $3.2 ($2.4 after-tax) and $11.1 ($8.5 after-tax) for three months and year ended December 29, 2024, respectively, as a result of the sale of the eOne Film and TV business and certain retained liabilities.




(7) Non-cash goodwill impairment tax impact of $1,021.9 ($1,016.5 after-tax) for the year ended December 28, 2025, in the Consumer Products segment, following completion of an interim quantitative assessment of goodwill triggered by the implementation of tariffs.




(8) Impairment of the Company's Discovery JV investment of $78.2 ($59.8 after tax) for the three months and year ended December 29, 2024. This impairment charge is included in other (income) expense, net within Corporate and Other.






















 


 

View source version on businesswire.com: https://www.businesswire.com/news/home/20260209085774/en/
Investors: Fred Wightman | Hasbro, Inc. | hasbro_investor_relations@hasbro.com

Media: Abby Hodes | Hasbro, Inc. | communications@hasbro.com


Original: Hasbro Reports Fourth Quarter and Full Year 2025 Financial Results