Forrester Opens Nominations For Its 2024 North America B2B Awards
2023年10月31日 - 10:00PM
ビジネスワイヤ(英語)
Awards recognize B2B organizations that fuel
revenue growth through strong marketing, sales, and product
alignment
Forrester (Nasdaq: FORR) today opened calls for nominations for
its 2024 B2B Return On Integration Honors and B2B Programs Of The
Year Awards. These awards will recognize B2B organizations for
functional excellence and outstanding achievements in aligning
marketing, sales, and product — the B2B growth engine — to improve
the customer’s experience and drive revenue growth.
Nominations for both award categories are open to organizations
of all sizes. B2B leaders across North America — including chief
marketing officers, chief sales officers, chief product officers,
and other marketing, sales, and product leaders — are invited and
encouraged to apply.
The nomination criteria for the two awards are as follows:
- B2B Return On Integration (ROI) Honors. These awards
showcase organizations that have achieved strong cross-functional
alignment across marketing, sales, and product functions — to
increase customer value, improve company performance, and drive
revenue. To apply, an organization is encouraged to also
demonstrate how it is using technology to support shared or
interlocked go-to-market processes.
- B2B Programs Of The Year (POY) Awards. These awards
recognize functional excellence within marketing, sales, and
product functions in areas including demand and ABM, the partner
marketing ecosystem, portfolio marketing, revenue operations,
sales, product management, and customer engagement. To apply, an
organization must demonstrate how it implemented a modern,
customer-focused strategy, process, or initiative to help the
company grow.
Companies can visit here to review complete award nomination
criteria and submit an entry for Forrester’s B2B ROI Honors and POY
Awards. The deadline to submit a nomination for these awards is
January 14, 2024.
“Forrester’s B2B Awards will honor companies committed to
functional excellence and cross-functional alignment,” said
Forrester Vice President and Research Director Cristina De Martini.
“Our research finds that organizations that fully align their
marketing, product, and sales teams can successfully navigate
complex buyer dynamics, improve performance, and turbocharge
revenue growth.”
Award recipients will be recognized at Forrester’s B2B Summit
North America, being held in Austin, Texas, and digitally, May 5–8,
2024.
Resources:
- Learn more about Forrester’s B2B ROI Honors and B2B POY Awards
criteria and how to apply.
- Discover Forrester’s 2024 predictions for B2B marketing, sales,
and product leaders.
- Learn more about Forrester Decisions for B2B Marketing
Executives, B2B Sales, and Product Management.
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research
and advisory firms in the world. We help leaders across technology,
customer experience, digital, marketing, sales, and product
functions use customer obsession to accelerate growth. Through
Forrester’s proprietary research, consulting, and events, leaders
from around the globe are empowered to be bold at work — to
navigate change and put their customers at the center of their
leadership, strategy, and operations. Our unique insights are
grounded in annual surveys of more than 700,000 consumers, business
leaders, and technology leaders worldwide; rigorous and objective
research methodologies, including Forrester Wave™ evaluations; 100
million real-time feedback votes; and the shared wisdom of our
clients. To learn more, visit Forrester.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20231031642747/en/
Ira Kantor ikantor@forrester.com
Forrester Research (NASDAQ:FORR)
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Forrester Research (NASDAQ:FORR)
過去 株価チャート
から 5 2023 まで 5 2024