CANTON, Mass., Dec. 2, 2020 /PRNewswire/
-- 'Twas the second day of December, when all
through the land, Dunkin' put a wonderful new drink in everyone's
hand. As visions of sugarplums start dancing in your head, Dunkin'
is bringing them now to your espresso cup instead.
You may associate sugarplums with the holiday season, but have
you ever actually tried one? This December, Dunkin' is giving
intrigued Americans the chance to experience for themselves the
deliciousness of the fabled holiday flavor with the launch of the
new Sugarplum Macchiato.
Served hot or iced, the newest addition to the brand's cheerful
holiday espresso lineup features bright berry flavors of blueberry,
raspberry, blackberry, and plum, accented by notes of vanilla and
rounded out with a sweet sugary finish for the ultimate winter
delight. The combination of Dunkin's premium espresso, milk,
and sugarplum flavor creates a whimsical, light-purple layered
appearance for a beverage that is sure to start winter with a wow –
and perhaps create a little festive FOMO as the highlight of
holiday posts and photos.
According to Jill Nelson, Vice
President, Marketing Strategy at Dunkin', "Our Sugarplum Macchiato
is a colorful twist on a well-known, but perhaps
mysterious-tasting, flavor of holiday lore. It's the perfect
complement to our fan-favorite holiday latte lineup and brings even
more delicious cheer to the Dunkin' menu."
But what is your take on the Sugarplum Macchiato's taste? Off
to the closest Dunkin', espresso drinkers can race.
As Dunkin' provides people with perhaps their first-ever taste
of sugarplum, the brand wants to hear everyone's take on the
wonderfully unique drink. Dunkin' invites America to offer an
original description of the Sugarplum Macchiato's distinct and
delightful taste via a special seasonal AR lens on TikTok,
Instagram, and Facebook using #DunkinSugarplum. For inspiration,
Dunkin' is turning to influencers, celebrities, Dunkin' restaurant
employees, and its own culinary experts to offer their own take on
the Sugarplum Macchiato, with fun videos to be spotlighted on the
brand's social channels throughout December.
Ah, but the Sugarplum Macchiato is but one new holiday treat.
Dunkin' has something special too for donut lovers to eat.
Dunkin's delicious, Instagram-worthy holiday treats also include
the new Frosted Snowflake Donut. With purple icing and
special snowflake sprinkles, the Frosted Snowflake Donut is the
perfect purple pairing with the Sugarplum Macchiato. Some of
Dunkin's classic donuts will be wearing their holiday best as well,
with seasonal snowflake sprinkles for a festive new look.
Dunkin's seasonal treats are limited time only, we're sorry
to say. So, dash away to Dunkin', and try them today. Order
in-store or on the Dunkin' App to keep running day or night. Happy
holidays to all, and to all some much-deserved delight.
To learn more about Dunkin',
visit www.dunkindonuts.com or subscribe to the Dunkin'
blog to receive notifications
at https://news.dunkindonuts.com/blog.
About Dunkin'
Founded in 1950, Dunkin' is America's
favorite all-day, everyday stop for coffee and baked goods. Dunkin'
is a market leader in the hot regular/decaf/flavored coffee, iced
regular/decaf/flavored coffee, donut, bagel and muffin categories.
Dunkin' has earned a No. 1 ranking for customer loyalty in the
coffee category by Brand Keys for 14
years running. The company has more than 12,600 restaurants in 40
countries worldwide. Based in Canton,
Mass., Dunkin' is part of the Dunkin' Brands Group, Inc.
(Nasdaq: DNKN) family of companies. For more information,
visit www.DunkinDonuts.com.
Media Contact:
Laura
Wanerka
Dunkin' Brands
press@dunkinbrands.com
781-737-5200
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SOURCE Dunkin'