Bud Light Lime Makes a Splash With Refreshing Twist
2008年4月29日 - 1:02AM
PRニュース・ワイアー (英語)
ST. LOUIS, April 28 /PRNewswire-FirstCall/ -- Whether reclining
poolside, playing a friendly pick-up game of volleyball on the
beach or mingling at a rooftop party in the city, people searching
for refreshment from the heat will spend the summer cooling off
with Bud Light Lime -- a crisp light lager beer that combines the
superior drinkability of Bud Light with a splash of 100 percent
natural lime flavor. Bud Light Lime will be in the hands of active
adults April 28, as they soak up the sun, entertain outdoors and
enjoy the patios and verandas of their city's laid-back bars and
restaurants. Savvy partygoers, who not only demand new drink
options but also value name-brand cache, will find their new drink
of choice in Bud Light Lime. "Bud Light Lime is about pure outdoor
refreshment and enjoying the good times with friends," said Rick
Leininger, Bud Light director. "With its distinct lime aroma and
taste, Bud Light Lime makes it feel like summertime no matter what
season it is." Playful, outgoing men and women are sure to enjoy
Bud Light Lime -- while the splash of natural lime flavor will
tempt the palates of those who thirst for something refreshingly
different. In addition, Bud Light Lime offers adult party guests
something unique and satisfying. Bud Light Lime tastes great ice
cold and straight from the bottle and pairs well with spicy,
grilled meats and fresh fruits and vegetables. Bud Light Lime also
pairs perfectly with casual conversation, great company and a
carefree attitude; flip-flops and sunglasses optional. Brewed at
Anheuser-Busch's Baldwinsville, Fort Collins and Cartersville
breweries, Bud Light Lime contains 4.2 percent alcohol by volume
(also available in 3.2 percent ABW) and is available in 12-ounce,
clear glass bottles, 22-ounce single-serve bottles and 16-ounce
aluminum bottles. Based in St. Louis, Anheuser-Busch is the leading
American brewer, holding a 48.5 percent share of U.S. beer sales.
The company brews the world's largest-selling beers, Budweiser and
Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo
Modelo, Mexico's leading brewer, and a 27 percent share in China
brewer Tsingtao, whose namesake beer brand is the country's
best-selling premium beer. Anheuser-Busch ranked No. 1 among
beverage companies in FORTUNE Magazine's Most Admired U.S. and
Global Companies lists in 2008. Anheuser-Busch is one of the
largest theme park operators in the United States, is a major
manufacturer of aluminum cans and one of the world's largest
recyclers of aluminum cans. For more information, visit
http://www.anheuser-busch.com/. DATASOURCE: Anheuser-Busch CONTACT:
Greg Phillips of Anheuser-Busch, +1-314-577-7393, Web site:
http://www.anheuser-busch.com/
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