Series of ads encourage people to make the Sonicare Switch
and upgrade from a manual toothbrush to a power toothbrush from
Philips Sonicare
CAMBRIDGE, Mass., Oct. 1, 2024
/PRNewswire/ -- Royal
Philips (NYSE: PHG, AEX: PHIA), a global leader in
health technology, today announced a partnership with actor and
comedian Kate McKinnon on behalf of
Philips Sonicare, the number one dental professional recommended
sonic toothbrush worldwide. McKinnon, hailed for her comedic
performances and character work, stars in a series of ads as Susan
Toothbrush, a sophisticated oral healthcare enthusiast whose
mission is to help people upgrade their antiquated toothbrushing
habits by making the Sonicare Switch.
Philips Sonicare is encouraging viewers to switch from their
manual toothbrush and elevate their routine with a power
toothbrush, like Philips Sonicare DiamondClean Smart, which removes
up to 20X more plaque along the gumline [1] and delivers
more brush strokes in two minutes than an entire month of manual
brushing. This helps achieve an efficient, exceptional clean and
confidence going into the big moments in daily life.
McKinnon stars in a series of advertisements that make audiences
confront their lackluster toothbrushing habits. Susan Toothbrush
pops in on unassuming brushers ahead of a big move, hosting a party
with friends or unwinding for the night. The debut ad features an
interview hopeful getting ready for their big meeting, when
McKinnon drops in unexpectedly questioning why they're still using
an "ancient bristle stick." More information can be found here.
"I'm thrilled to be working with Philips Sonicare to motivate
people to make the Sonicare Switch," said McKinnon. "How you feel
about yourself is what's most important and encouraging people to
make the switch like I did to a Philips Sonicare was a no brainer.
Plus, I never pass up an opportunity to pop into people's bathrooms
when they least expect it."
The Sonicare Switch campaign embodies the Philips mission to
inspire confidence through meaningful innovation. Upgrading to a
Philips Sonicare power toothbrush doesn't just benefit your smile,
but has a real, clinically-proven impact on your oral health.
"Whether heading into a big interview, or taking a big step in
your relationship, at Philips Sonicare we want you to feel equally
confident in yourself and your oral healthcare products,"
said Matina Vidalis, Senior Marketing Director, Consumer &
Professional Oral Healthcare, Philips North America. "Working with
Kate has been the perfect pairing. Her enthusiastic energy and
unmatched comedic talent are helping empower people to reconsider
their current brushing habits and upgrade to a more effective oral
healthcare regimen."
Philips Sonicare Product Suite
Philips Sonicare has a
variety of power toothbrush solutions that will fit individual
needs, while helping all users achieve a happy, healthy smile.
Throughout the four advertisements, McKinnon will highlight Philips
Sonicare power toothbrush portfolio including Philips Sonicare
6100, Philips Sonicare 4100 and Philips Sonicare DiamondClean Smart
9300.
Follow along at Philips.com and on social media at
@PhilipsSonicare.
[1] Versus a manual toothbrush
About Royal
Philips
Royal Philips
(NYSE: PHG, AEX: PHIA) is a leading health technology company
focused on improving people's health and well-being through
meaningful innovation. Philips' patient- and people-centric
innovation leverages advanced technology and deep clinical and
consumer insights to deliver personal health solutions for
consumers and professional health solutions for healthcare
providers and their patients in the hospital and the home.
Headquartered in the
Netherlands, the company is a leader in diagnostic imaging,
ultrasound, image-guided therapy, monitoring and enterprise
informatics, as well as in personal health. Philips generated 2023
sales of EUR 18.2 billion and employs
approximately 68,700 employees with sales and services in more than
100 countries. News about Philips can be found at
www.philips.com/newscenter.
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SOURCE Philips Sonicare