CallRail Celebrates One Year Anniversary of Innovation Program, CallRail Labs
2024年7月31日 - 10:00PM
ビジネスワイヤ(英語)
Since its inception, the program has launched
12 AI capabilities, with five graduating to general
availability
Today, CallRail, the AI-powered lead intelligence platform, is
celebrating the one-year anniversary of their innovation program,
CallRail Labs.
CallRail Labs' innovative approach speeds the time to get AI
innovation into the hands of customers while providing CallRail
valuable insights and feedback, ensuring customers receive the most
impactful AI-driven capabilities. The program is available to users
of Premium Conversation Intelligence at no extra cost and holds
itself to the same strict standards of privacy as other CallRail
offerings.
“Our goal is to create AI products and capabilities that create
real, immediate impact for small businesses,” said Sean McCrohan,
Vice President of Technology and leader of CallRail Labs. “CallRail
Labs is the first of its kind space open to those who want to
experience the latest conversational AI technology before it’s
available in the market, while feeling confident that they’re going
to continue to receive valuable and intentional AI-powered
products.”
Since the launch of the program in 2023, CallRail Labs has
released 12 features, including those that surface customer details
mentioned on a call, if an appointment was scheduled and lead
proprietary scoring based on the content of the conversation. Three
of these capabilities – action plans, call coaching, and smart
follow up – were combined to create the brand-new AI product,
Convert Assist, launched July 17. The ability to automatically
identify top questions asked to inform SEO strategy and marketing
messaging was also made a permanent feature of Premium Conversation
Intelligence in May.
Additionally, this month marks the graduation of self-reported
attribution (patent pending) as the 5th alpha feature to become
generally available as part of Premium Conversation Intelligence.
With this feature, SMBs are able to easily see the impact brand,
word of mouth, social media, and other difficult to track marketing
efforts have had on generating leads, providing a more complete
picture of marketing performance. The capability also allows for
merging with digital attribution, enriching reporting capabilities
by source. It’s the only AI-powered self-reported attribution tool
available in-market.
“The ability to directly capture and analyze how customers found
us promises to refine our targeting and optimization efforts
significantly,” said Shawn Wanta, attorney and managing member at
Wanta Thome PLC. “Self-reported attribution is particularly
important for us, as we’ve been able to access invaluable insights
into customers, which allows us to tailor our marketing campaigns
more effectively. This feature could be a game-changer for us, I’m
thankful we were able to be part of bringing this feature to life
as part of the CallRail Labs program.”
To ensure customers get the highest quality AI insights and
generative content possible, CallRail Labs partners with AssemblyAI
to power AI solutions. Its speech-to-text model, Universal-1, is
the most accurate model available and is trained on 12M+ hours of
real, multilingual conversational data (including English, Spanish,
French, German, Portuguese, Italian, and Dutch).
To learn more about CallRail Labs, visit callrail.com/labs.
About CallRail CallRail is the AI-powered lead
intelligence platform that makes it easy for businesses of all
sizes to market with confidence. Serving more than 200,000
companies worldwide, CallRail’s solutions help businesses track and
attribute each lead to their marketing journey, capture and manage
every call, text, chat, and form, and use insights surfaced by AI
to optimize their marketing.
Founded in 2011, CallRail has grown its award-winning platform
from G2 top-rated inbound call tracking software to include form
tracking, AI-driven Conversation Intelligence™, and business
communications products. Fitting seamlessly into existing
workflows, CallRail integrates with leading marketing and sales
software including HubSpot, Facebook, Salesforce, and Google Ads
and Analytics.
Additionally, CallRail’s Partner Program offers affiliate,
agency, and technology partnership opportunities, helping
businesses earn, grow, and build with CallRail. CallRail makes it
easier for its partners to expand services, attract customers with
greater lifetime value, and share revenue from referral sales.
CallRail has been featured on the Inc. 5000 fastest-growing
companies and Deloitte Tech Fast 500 lists for multiple consecutive
years. The Atlanta-based company has earned spots on Inc.
Magazine’s 2018, 2019, 2021, 2022, and 2023 Best Places to Work
list. For more information or to view a demo of the platform, visit
http://www.callrail.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240730244112/en/
Media PAN for CallRail callrail@pancomm.com