Showcases impact California hotels have on local
communities
SACRAMENTO, Calif., July 16,
2024 /PRNewswire/ -- The California Hotel &
Lodging Association (CHLA), in partnership with Oxford Economics,
today announced Hotel Caring, an initiative to showcase the
positive social impact the lodging industry has on local
communities.
"Our California hotels every day extend kindness and goodwill to
guests, employees and our communities not to gain recognition, but
simply because service is what we do," said Dhruv Patel, Chair of CHLA's Board of
Directors.
Results of a pilot study in San
Diego early in 2024 demonstrated the far-reaching impacts
hotels have on community benefits, which led Hotel Caring's
expansion to include more regions of the state. At the right are
examples of San Diego hotel
contributions as collected by Hotel Caring:
"Hotels play important roles in local communities, as employers
and by hosting guests that support economic impacts and tax
revenues, but also as community stakeholders," said Aran Ryan,
Director of Industry Studies at Tourism Economics. "We are proud to
partner with CHLA on this new research that helps quantify such
corporate social responsibility, building a more complete picture
of economic and community significance."
The Hotel Caring Initiative primarily relies on data submitted
by hotels through an annual survey. The 2024 survey was launched on
July 11, 2024 and will be open until
Aug. 1, 2024. The survey can be
accessed through the Hotel Caring webpage and asks about the
various forms of giving that an organization could have been
involved in (e.g. cash or in-kind contributions, fundraisers,
food/supply drives, employee initiatives, refugee support,
trainings, etc.). It is estimated to take no more than 10 minutes
to complete.
Results for the entire state and specific markets will be
available in the fall of 2024.
About California Hotel & Lodging Association
The
California Hotel & Lodging Association is the leading resource
and advocate for California's more
than 6,000 hotels, motels and boutique inns that employ more than
235,000 workers. CHLA, established in 1893, is the largest state
lodging industry association in the nation and is a partner with
the American Hotel & Lodging Association. For more information,
go to www.calodging.com.
About Oxford Economics
Oxford Economics is one of the
world's foremost independent global advisory firms, providing
reports, forecasts and analytical tools for 200 countries, 100
industrial sectors and over 3,000 cities. With our Tourism
Economics subsidiary, we deploy best-in-class global models and
analytical tools to forecast external market trends and assess
their business impacts. Headquartered in Oxford, England, with regional centers in
London, New York, and Singapore, Oxford Economics has offices across
the globe, employing over 600 full-time staff and one of the
largest teams of macroeconomists and thought leadership
specialists. Learn more at www.tourismeconomics.com /
www.oxfordeconomics.com.
Jesse Geremia,
CHLA
|
Geena Bevenour,
Oxford Economics
|
916-554-2660
|
610-995-9401
|
jesse@calodging.com
|
gbevenour@oxfordeconomics.com
|
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SOURCE California Hotel and Lodging Association