January AI and Mars Leverage AI to Generate Product and Consumer Insights
2024年7月16日 - 10:00PM
ビジネスワイヤ(英語)
- The collaboration will explore synergies between January AI’s
artificial intelligence platform and Mars’ science and technology
efforts.
- Together the team will simulate product and consumer insights
that could inform future product innovation opportunities.
January AI has developed an AI platform, based on digital twin
technology, that enables the prediction of consumer reactions to
foods without the need for consumption. Working together with Mars,
known for snacking, food, and pet care brands, through its research
arm, the Mars Advanced Research Institute (MARI), January AI will
leverage their artificial intelligence tools to generate new
insights that could be used to shape future research and
development efforts.
The collaboration combines January AI's advanced digital twin
technology with Mars’ significant R&D capabilities to predict
responses to a wide range of different foods and formulations.
January AI's technology will analyze and foresee interactions and
reactions across various sub-populations generating predictions
that could provide direction for future research and innovation
opportunities.
"This type of innovative and science-driven joint program
enables Mars to learn more about the role of AI technologies in our
future research and development programs. We are really excited to
partner with January AI and look forward to learning much more
about this platform and exploring the insights we generate
together,” said Darren Logan, VP of Research and Science Discovery,
Mars.
Noosheen Hashemi, co-founder of January AI, added, "Partnering
with Mars is a milestone for January AI. We aim to help the food
industry leverage generative AI, for increased intelligence
generating new insights that can inform product development and
increase understanding of consumer responses when consuming various
foods."
Through an AI-enabled approach to research innovation, Mars and
January AI are sharing understanding, exploring broader cultural
shifts and new and evolving consumption behaviors around food and
health. Such a collaborative approach will continue to create
pathways for how product innovation is done within the food
industry today, evaluating emerging technologies and consumption
trends that can help generate new ideas and exciting experiences
for current and future consumers.
To learn more about January AI, their experts and scientific
research, visit january.ai. For journalists, a press kit is
available here.
About January AI
Founded in 2017, by veteran business executive, Noosheen
Hashemi, and Director of Genomics and Personalized Medicine at
Stanford University, Dr. Michael Snyder, the co-founders teamed up
to explore an ambitious premise: help the world eat smarter to
effectively end lifestyle-related diseases. They founded January
AI, a unified metabolic health platform integrating an AI-powered
mobile app and Eden’s 3-in-1 synbiotic nutraceutical. The wearable
CGM & AI-powered app predicts how your body will respond to
32MM foods before you eat, so you can compare foods, test choices,
and make better meal decisions, even when you’re not wearing a CGM;
Eden’s dials your diet further by nourishing your microbiome and
optimizing your cardiometabolic health -- in fact Eden’s lowered
glucose spikes by 31% with a 42% quicker glucose recovery after 28
days. Together, January and Eden’s are a combination of technology
and science that promises ultimate precision nutrition for
everyone.
Together, their mission is to offer a complete health solution
and increase the healthspan of the world, enabling everyone to live
longer, healthier lives free from diseases.
Learn more at www.january.ai and www.edens.january.ai
About Mars, Incorporated
Mars, Incorporated is driven by the belief that the world we
want tomorrow starts with how we do business today. As a global,
family-owned business, Mars is transforming, innovating, and
evolving to make a positive impact on the world. Across our diverse
and expanding portfolio of quality snacking, food, and pet care
products and services, we employ 140,000+ dedicated Associates.
With more than $47 billion in annual sales, we produce some of the
world’s best-loved brands including Ben’s Original™, CESAR®,
Cocoavia®, DOVE®, EXTRA®, KIND®, M&M’s®, SNICKERS®, PEDIGREE®,
ROYAL CANIN®, and WHISKAS®. We are creating A Better World for Pets
through our global network of pet hospitals and diagnostic services
– including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ –
using cutting edge technology to develop breakthrough programs in
genetic health screening and DNA testing.
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version on businesswire.com: https://www.businesswire.com/news/home/20240715162200/en/
Max Borges Agency januaryai@maxborgesagency.com
Mark Scott CNC Agency Jason Ripper, Mars
jason.ripper@effem.com