In a move signaling the new chapter of its Central American expansion, Dongfeng Motor Corporation made its debut at the INA PAACE Automechanika Mexico 2024.
2024年7月11日 - 7:00AM
The largest auto parts expo in Central America, INA PAACE
Automechanika Mexico 2024, roared to life on July 10th at the
Centro Citibanamex Exhibition Center in Mexico City. Leading
Chinese automaker Dongfeng Motor Corporation showcase not
just its DONGFENG HUGE vehicles, but also engines, electric motors,
axles, and a variety of other components. This comprehensive
display highlighted Dongfeng's manufacturing quality, research and
development prowess, and robust service systems.
With a 30-year history, INA PAACE Automechanika
Mexico has become a major benchmark and model within the
industry. During the event, a Mexican car dealer, Fausto
Gomez, struck up a friendly conversation with staff at the Dongfeng
Motor Corporation booth. "Chinese automakers consistently deliver
what we need," He noted that the arrival of Dongfeng Motor
Corporation is beneficial for local consumers. "Reliability and
affordability are top priorities for drivers," Gomez noted.
Echoing this sentiment, José Morales, an auto dealer from
Guadalajara (Mexico's second-largest city), observed, "Dongfeng's
products offer higher configurations at the same price point."
He expressed his willingness to consider future
collaborations with such a Chinese automotive brand.
Pamela Arciniega, a female dealer, was particularly impressed
with the aesthetics of the DONGFENG HUGE. After a test drive and
evaluating the vehicle's performance, she concluded that this new
model from Dongfeng Motor Corporation is highly competitive in
terms of price, power, and technology. "I am very willing to
recommend this car to my customers," she said.
The Dongfeng Huge boasts Dongfeng's Mach dual-engine hybrid
system, delivering lightning-fast acceleration with a response time
of just 0.15 seconds. It's also packed with cutting-edge features
like an AR projection sensor tailgate, a 540-degree ultra-clear
panoramic camera system, and the latest-generation WINDLINK OS
intelligent cockpit. The vehicle is spacious, fully equipped, easy
to drive, and fuel-efficient. At this expo, the model attracted the
attention of car dealers from Mexico, Venezuela, Panama, and other
countries. They generally agreed that in Central America, where
SUVs are popular, this model is well-suited for family use,
offering an excellent travel experience.
"Last year, I missed out on a deal because I couldn't find this
exact component," said Ducel González, a Mexican-based used car
dealer, gesturing towards a car reducer displayed by Dongfeng. "If
I had known the variety of Chinese auto parts was as extensive as
your vehicle selection, I could have avoided that."
At the heart of the automotive industry's progress lies the
foundation of auto parts. Dongfeng Motor Corporation, a veteran
manufacturer with a rich 55-year history, stands out as a leader.
Their core business spans a comprehensive range of vehicles,
including commercial trucks, passenger cars, and the latest new
energy vehicles. Additionally, Dongfeng extends its expertise to
automotive assemblies, components, and even the equipment that
keeps the industry running. With a global mindset, Dongfeng
collaborates with over ten international vehicle and component
manufacturers, and their products find a home in over 100 countries
worldwide.
Dongfeng Motor Corporation recently announced the establishment
of a dedicated Parts Division. This division will focus on
increasing investment in intelligent connectivity technologies and
key components for electric vehicles, including batteries, motors,
and electric controls. This strategic move aims to tackle critical
technological challenges, solidify Dongfeng's position as a leader
in new energy vehicle technology, and cultivate new production
capabilities. The Parts Division marks a significant acceleration
in Dongfeng's development within the new energy sector and
signifies the completion of its '4+2' business layout.
Dongfeng Motor Corporation didn't just showcase the DONGFENG
HUGE vehicle at the expo. They also presented a wide range of over
50 parts and components specifically for customers in Mexico and
Central American countries. These included cutting-edge
technologies like the HD120 hybrid electric drive assembly and
their own iD2-160 and iD3-160 electric drive systems. Additionally,
they displayed the DCi11 commercial vehicle engine, the Mach C15TDE
engine designed specifically for hybrid applications, and the DF230
wet dual-clutch transmission. The exhibit also featured heavy-duty
aluminum alloy drive shafts, reducers, color screen instrument
clusters, and vehicle networking communication terminals.
"Mexico, boasting the second-largest economy in Latin America,
churned out 3.78 million vehicles in 2023. This output ranks it as
the world's seventh-largest automotive producer and the
fourth-biggest exporter, highlighting its significant market
potential." said a representative from Dongfeng Motor Corporation’s
International Business Department. Dongfeng Motor Corporation
places great importance on Mexico's strategic advantages and
is eager to establish new partnerships and collaborations
through this international exchange.
Su Yu
Dongfeng Motor Corporation
suyu(at)dfmc.com.cn