Innovations including video capabilities, data
enrichment, and AI-powered analysis enable businesses to boost
customer acquisition with end-to-end solution
LONDON, July 1, 2024 /PRNewswire/ -- Typeform, the
intuitive form builder and conversational data collection platform,
today announced Typeform for Growth, a suite of new capabilities
designed to help businesses capture, qualify, and convert leads to
boost revenue growth. The capabilities were designed with growing
businesses in mind, providing go-to-market (GTM) teams with an
intuitive platform to streamline customer acquisition. Now it's
easier than ever to create engaging experiences to collect
zero-party customer data, automatically enrich responses, and
harness the power of AI to automate marketing workflows.
"For over a decade, Typeform has continuously redefined online
engagement," said Aleks Bass, Chief
Product Officer, Typeform. "With the launch of Typeform for Growth,
we're once again leading the charge, empowering businesses to
interact with audiences in more dynamic and personalised ways. This
new suite of capabilities consolidates multiple tools into one
seamless solution, making it easier than ever to understand,
engage, and convert customers."
Typeform has been on a mission to make collecting data more
engaging and enjoyable for both creators and respondents since its
beginning, empowering more than 150,000 customers to gather the
information they need to grow their businesses. Today's launch
expands on that vision by introducing new features that enable
companies to collect data in more interactive ways and integrate it
throughout their technology stack. With a more complete customer
picture, GTM teams can enhance engagement and personalise every
journey, all while increasing efficiency. The innovations come at a
critical time, as McKinsey & Company's 2023 Global B2B
Pulse found that 77% of companies using direct one-to-one
personalisation observed an increase in market
share.1
Key benefits of Typeform for Growth include:
Use interactive, multimedia forms to stand out. Capture
more leads with on-brand, hyper-personalised forms that include a
mix of text, audio, images, and video. In 2023, forms created with
Typeform saw an average completion rate of 47.3%, more than 25
percentage points higher than the industry average completion rate
of 21.5%, according to Typeform's The Data on Data Report.
- Video forms: Record, edit, and embed personalised videos
into forms to connect with customers, boost engagement, and
increase conversion rates.
Gain deeper insights with less lift. Enrich data directly
in Typeform to better understand customers and streamline customer
acquisition workflows, eliminating the need for a separate lead
data enrichment tool.
- Automated enrichment: Focus on asking the important
questions and let Typeform fill in the rest with real-time B2B data
enrichment.
- Data quality controls: Protect the integrity and quality
of data with reCAPTCHA and advanced spam-blocking measures.
Convert more leads into pipeline. Create touchpoints for
all leads and use automation to connect with high-value leads
faster. Leverage AI to improve marketing and sales efficiency and
effectiveness.
- Workflow automation: Automate scoring, routing, and
emailing to quickly prioritise and connect with promising
opportunities.
- Smart Insights and Ask AI: Uncover key data
insights by using AI to analyse large volumes of data and
query data with natural language.
"The way Typeform integrates data across sources provides deeper
insights than what we've had access to before," said
Justin Lubomirsky, Senior SEO Manager, OrCam. "With a more
complete image of our audience, we can better customise content,
creating more effective customer engagements that positively impact
our business."
The suite of capabilities is available now in the company's
newly released Typeform for Growth plans, providing companies of
all sizes, industries, and budgets access to sophisticated
marketing tools in one platform. Existing customers can upgrade
their plan immediately to gain access to the new
features.
To learn more about how Typeform is helping companies drive
growth, visit: www.typeform.com/growth.
About Typeform
Typeform is a distinctly intuitive form
builder that helps over 150,000 customers collect and validate the
data they need to grow their businesses. Designed with striking
visuals, a conversational flow, and powerful data capabilities,
Typeform empowers brands to give and get more with each form.
Typeform drives more than 500 million responses each year and
integrates with essential tools including Zapier, HubSpot, and
Slack. For more information, visit www.typeform.com.
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1
Brailovsky, E., Hernandez, F., Plotkin, C. L., & Stanley, J.
(2023, April 13). The multiplier effect: How B2B winners grow.
McKinsey & Company.
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-multiplier-effect-how-b2b-winners-grow#/
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