Pixalate's April 2024 Global Mobile Publisher Trust Index for Apple App Store and Google Play Store: Candy Crush, Weather Radar Rank No. 1 in North America
2024年5月16日 - 5:00AM
Pixalate, the market-leading fraud protection, privacy, and
compliance analytics platform for Connected TV (CTV) and mobile
advertising, today released the April 2024 Global Mobile Publisher
Trust Index (PTI) for apps across the Apple App Store and the
Google Play Store.Pixalate’s Publisher Trust Index (PTI) report
offers advertisers a comprehensive view of the quality of mobile
apps that support programmatic advertising across popular mobile
platforms. The report includes rankings by geographic region (North
America, EMEA, APAC, LATAM), country, app category, and app store.
These rankings are based on multiple factors, including invalid
traffic (IVT), popularity, ad density, and engagement scores.
Pixalate’s methodology can be found at Publisher Trust Index:
Methodology.In April 2024, Pixalate’s data science team analyzed
over 31.6 billion global open programmatic ad impressions across
11.9 million mobile apps from the Apple App Store and Google Play
Store to compile this research.Explore the complete reports to see
the top apps in each region across popular mobile platforms:
- Apple App Store Publisher Trust Index
- Google Play Store Publisher Trust Index
Top-Ranked Apple App Store Mobile Apps for Open
Programmatic Advertising
- North America: Candy Crush Saga
- EMEA: Muslim Pro: Quran Athan Prayer
- APAC: ibis Paint X
- LATAM: Flashscore - live scores
Download the full April 2024 Global Mobile Publisher Trust Index
- Apple App store report here.Top-Ranked Google Play Store
Mobile Apps for Open Programmatic Advertising
- North America: Weather Radar by WeatherBug
- EMEA: CapCut - Video Editor
- APAC: Ludo King™
- LATAM: Candy Crush Saga
Download the full April 2024 Global Mobile Publisher Trust Index
- Google Play store report here.
Download the Reports
- Apple App Store Publisher Trust Index
- Google Play Store Publisher Trust Index
Browse Pixalate's Top 100 apps across each platform in the Media
Ratings Terminal.About PixalatePixalate is a
global platform specializing in privacy compliance, ad fraud
prevention, and digital ad supply chain data intelligence. Founded
in 2012, Pixalate is trusted by regulators, data researchers,
advertisers, publishers, ad tech platforms, and financial analysts
across the Connected TV (CTV), mobile app, and website ecosystems.
Pixalate is accredited by the MRC for the detection and filtration
of Sophisticated Invalid Traffic (SIVT).
pixalate.comDISCLAIMERThe Publisher Trust Index
(PTI) reflects Pixalate’s opinions with respect to factors that
Pixalate believes may be useful to the digital media industry. Our
reports and indexes examine programmatic advertising activity on
mobile apps and Connected TV (CTV) apps. Any insights shared are
grounded in Pixalate’s proprietary technology and analytics, which
Pixalate is continuously evaluating and updating. Any references to
outside sources in the Indexes and herein should not be construed
as endorsements. Pixalate’s opinions are just that, opinions, which
means that they are neither facts nor guarantees. This report is
not intended to impugn the standing or reputation of any person,
entity or app. Per the MRC, “'Fraud' is not intended to represent
fraud as defined in various laws, statutes and ordinances or as
conventionally used in U.S. Court or other legal proceedings, but
rather a custom definition strictly for advertising measurement
purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally
as traffic that does not meet certain ad serving quality or
completeness criteria, or otherwise does not represent legitimate
ad traffic that should be included in measurement counts. Among the
reasons why ad traffic may be deemed invalid is it is a result of
non-human traffic (spiders, bots, etc.), or activity designed to
produce fraudulent traffic.”.
Nina Talcott
Pixalate Inc.
ntalcott@pixalate.com