DUBAI, UAE, May 8, 2024 /PRNewswire/ -- Trip.com Group,
a global leader in online travel services, announces its strategic
expansion in the Middle East,
highlighted by its participation in this year's Arabian Travel
Market (ATM) in Dubai. This
expansion is underpinned by a global commitment to innovative
travel solutions and strategic partnerships aimed at enhancing the
travel experience for families and travellers of all ages within
the region.
At a panel on multigenerational travel in the Middle East, Boon Sian Chai, Managing Director and Vice President
of International Markets at Trip.com Group, discussed the
company's strategic approach to enhancing travel experiences for
all age groups. He emphasised the significant trend toward
family-centric travel, noting that data from Trip.com Group showed
that family-oriented journeys increased from last year, accounting
for 47% of all travel - nearly half of all trips made during the
extended Spring Festival holiday. This shift emphasises the
increasing need to focus on the complex travel requirements of
families, which is particularly critical during peak travel
seasons.
Mr Chai also highlighted the success of Trip.com Group's "Old
Friends Club", as part of initiatives to enhance multigenerational
travel. The program, first launched in China, is designed to meet the specific needs
of silver generation travellers aged 50 and above, spurred by a
substantial 90% increase in bookings from this demographic compared
to 2019. He elaborated, "We are committed to enhancing travel
experiences internationally. By integrating our international
expertise with deep local insights, particularly in the
Middle East, we aim to enrich the
travel landscape. This approach helps us set new standards in
travel experiences and strengthen our international partnerships,
ensuring we meet the nuanced demands of multigenerational
travellers across different cultures and regions."
Additionally, Trip.com Group is harnessing state-of-the-art
technology and forging strong partnerships to customise its
comprehensive travel booking platform, ensuring it aligns with the
unique requirements of Middle Eastern travellers. This includes
providing services in regional languages and accommodating cultural
nuances. The company observed a marked increase in travel interest
to key destinations in the Middle
East, such as United Arab
Emirates and Saudi Arabia,
with triple-digit growth in bookings in the first quarter of this
year compared to the same period in 2023. This surge underscores
the region's burgeoning appeal as a centre for diverse travel,
including historical, cultural, and religious tourism.
Trip.com Group is set to channel substantial international
tourism into the region following recent agreements, including a
global partnership with the Saudi Tourism Authority and a
Memorandum of Understanding with Qatar Tourism. Additionally,
Trip.com announced the launch of its new regional office in
Dubai. This office is set to play
a pivotal role in strengthening the company's presence and
enhancing service capabilities across the Middle East.
Siddharth Sudhakar, Product
& Marketing Director, General Manager for the Middle East and Africa at Trip.com Group, emphasised the
importance of the new office, "Establishing our office in
Dubai is a critical step in our
regional strategy. It enhances our ability to forge local
partnerships and tailor our offerings to better meet the needs of
Middle Eastern travellers, further aligning with our global mission
to transform travel through technology and innovation."
The company's participation at ATM Dubai is part of a broader
strategy to boost service capabilities and market presence through
innovation, including AI-driven tools like TripGenie for
personalised travel planning, and immersive technologies such as
Trip.Vision for mixed-reality experiences. As Trip.com Group
continues to expand its global footprint, the Middle East stands out as a key area for
strategic growth, with the region poised to significantly
contribute to the company's ongoing success.
About Trip.com Group
Trip.com Group is a leading global travel service provider
comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its
platforms, Trip.com Group helps travellers around the world make
informed and cost-effective bookings for travel products and
services and enables partners to connect their offerings with users
through the aggregation of comprehensive travel-related content and
resources, and an advanced transaction platform consisting of apps,
websites and 24/7 customer service centres. Founded in 1999 and
listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has
become one of the best-known travel groups in the world, with the
mission "to pursue the perfect trip for a better world". Find out
more about Trip.com Group here: group.trip.com.
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