Basis Technologies Becomes the First Media Automation Platform to Integrate Pinterest Campaign Reporting
2024年5月7日 - 9:55PM
Basis Technologies (https://basis.com), a global provider of
programmatic advertising and media automation solutions, today
announced another first-to-market integration enabling agencies and
marketers to measure Pinterest ad campaigns from its platform. The
Basis media automation platform now allows real-time ad delivery
data from Pinterest. Basis users also access third-party ad
platform integrations for Google Ads (Search, Performance Max),
Microsoft (Bing, LinkedIn), Meta (Facebook, Instagram), TikTok,
Snapchat and Reddit. As the only platform that unifies social
advertising with programmatic, site direct and search advertising,
Basis solves industry complexity and unifies omnichannel digital
media management.
Pinterest is an established social media platform with a loyal,
women-driven user base, with nearly 500 million active monthly
users (84 million of which are in the U.S.). The platform continues
to grow, gaining 16 million more active users in Q4 2023 than in
the previous quarter. Users rely on it for positive inspiration and
purchasing decisions, as 85% of weekly users have made a purchase
based on Pinterest pins. However, it is another walled garden
platform for agencies to learn and manage. Growing competency in
Pinterest and other social ad platforms can help agencies
differentiate their offerings and strengthen campaigns. Basis’
comprehensive third-party platform integrations empower marketers
to manage, track and analyze campaign performance without the need
to switch between platforms. Marketers use data gathered through
Basis to optimize omnichannel campaigns and drive performance.
“Pinterest is a unique social channel that offers users an
overwhelmingly positive experience, making it one of the most
brand-safe environments for almost any organization. Marketers
looking to diversify their capabilities should strongly consider
Pinterest for their toolset,” said Amy Rumpler, SVP of search and
social media services, Basis Technologies. “Consolidating Pinterest
ad platform data automatically into Basis Technologies’ platform is
one aspect of the wide-ranging capabilities we’ve assembled to
reduce advertising complexity. Making cross-campaign management
easy for new and experienced media professionals and broadening
their proficiency is the specialty of our technology.”
Basis’ campaign performance measurement solution consolidates
important elements of digital advertising. It retrieves ad delivery
metrics from major ad servers, social and search vendors, and its
integrated demand-side platform (DSP). These simplify cross-channel
campaign planning, performance tracking, and pacing by reducing the
time needed to check on the health of campaigns in flight, make
adjustments, and assemble and unify reports.
Pinterest’s proprietary tools help advertisers build awareness
alongside visually compelling content on its platform. With 47% of
social media users turning to the platform to discover and shop for
products, marketers can gain an advantage by making Pinterest a
part of the media mix. Basis users who advertise on Pinterest or
other major ad platforms don’t have to take extra steps to log into
third-party systems, locate campaign data, download spreadsheet
reports with dozens of line items, and clean up reports to align
them with the preferred arrangement of data. By using Basis for
insights on campaigns running on Pinterest and other platforms,
marketers can see cross-channel performance data in real-time.
Basis encompasses media automation tools designed to simplify
the campaign process and save time for media professionals. The
platform’s nucleus is a top-rated omnichannel DSP complete with
programmatic guaranteed and private marketplace deals.
About Basis Technologies Basis
Technologies is a global provider of programmatic advertising and
media automation software and services for enterprises. The Basis
platform improves omnichannel marketing performance by unifying
programmatic and direct media buying, workflow automation,
cross-channel campaign planning, universal reporting and business
intelligence. It delivers a comprehensive selection of buying
methods across all channels and devices, utilizing all major
creative types and formats. Delivered through a world-class media
services team or a SaaS model, Basis solves digital media
complexity and drives profitability through a single system of
record, seamless team collaboration, and actionable data-driven
insights. Headquartered in Chicago with offices servicing North
America, South America, and Europe, Basis Technologies has received
numerous accolades for its commitment to employees and workplace
culture. Learn more at https://basis.com.
Contact:Anthony
Loredoanthony.loredo@basis.com917-573-4157
A photo accompanying this announcement is available
at: https://www.globenewswire.com/NewsRoom/AttachmentNg/94fc469c-ec46-4fee-b738-d4dfc4796304
A video accompanying this announcement is available
at: https://www.globenewswire.com/NewsRoom/AttachmentNg/c83a13a9-6873-47ed-b41e-5cbff5631a70