Playboy Enterprises Appoints Jimmy Jellinek to the New Position of Chief Content Officer
2009年12月1日 - 3:41AM
PRニュース・ワイアー (英語)
CHICAGO, Nov. 30 /PRNewswire-FirstCall/ -- Playboy Enterprises,
Inc. (PEI) (NYSE:PLANYSE:PLAA) today announced the promotion of
Jimmy Jellinek, editorial director of Playboy's combined print and
online content, to chief content officer. In this newly created
position, Jellinek will oversee content development for all of
PEI's media properties including print, online, mobile, television,
film and radio. This position reports to Playboy founder,
Editor-in-Chief and Chief Creative Officer Hugh M. Hefner and will
be based in Chicago. "Jimmy intuitively understands our 21st
century culture. His creativity and ability to produce provocative
content for Playboy magazine and Playboy.com make him an excellent
choice to serve as chief content officer," said Hefner. "The
inherent opportunities in his new position will complement all of
Playboy's divisions." Earlier this year, Playboy consolidated its
print and online operations and redesigned Playboy.com, creating
multi-platform advertising opportunities around its content. Last
year, approximately 50 percent of the company's advertisers bought
both Playboy magazine and Playboy.com. "Integration of Playboy
content across media properties will create more opportunities for
advertisers to reach viewers and readers," said Jellinek. "Working
with Hef and our creative team, we can create a seamless, enhanced
fusion between our media properties and maintain Playboy's role as
the source for unique lifestyle content." Jellinek, 35, has spent
most of his career as an editor and branding expert in the
general-interest men's publishing field. Prior to Playboy, he
served as vice president, entertainment and programming for
Heavy.com, where he oversaw all original content and programming.
Before joining Heavy.com, Jellinek served as Maxim magazine's
editor-in-chief, where he ran the editorial operations and acted as
the overall brand director with creative control over Maxim.com and
other Maxim-related brand extensions. Prior to joining Maxim,
Jellinek was Stuff magazine's editor-in-chief, responsible for
leading the editorial staff and securing cover talent by
establishing and maintaining strong relationships with film
studios, record labels, and TV networks. He began his career in
publishing at Details magazine as an editorial assistant. Playboy
is one of the most recognized and popular consumer brands in the
world. Playboy Enterprises, Inc. is a media and lifestyle company
that markets the brand through a wide range of media properties and
licensing initiatives. The company publishes Playboy magazine in
the United States and abroad and creates content for distribution
via television networks, websites, mobile platforms and radio.
Through licensing agreements, the Playboy brand appears on a wide
range of consumer products in more than 150 countries as well as
retail stores and entertainment venues. DATASOURCE: Playboy
Enterprises, Inc. CONTACT: Matthew Pakula of Playboy Enterprises,
Inc., +1-312-373-2435
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