MIAMI, Oct. 30, 2014 /PRNewswire/ -- GRILLiT, Inc. (the
"Company" or "GRILLiT") (OTC: GRLT) today provided an update
regarding its current corporate activities.
The fast casual restaurant sector has experienced substantial
growth over the past year, according to industry experts.
Technomic's 2014 Top 500 chain restaurant report indicates that
sales for fast casual chains grew by 11% and store count by 8% in
2013. Forbes reports that traffic growth in the fast casual
segment surpassed that of every other restaurant segment for the
fifth consecutive year.
Grillit's revenue growth at its primary corporate restaurant is
consistent with this trend and is up by 9% year over
year.
The Company continues to make progress executing its strategic
plan. The company will unveil its new and improved healthy
menu, which it will roll out at its corporate location within in
the next few weeks. The menu is the result of a months long
effort with this assistance of the Company's Senior Medical
Advisor, Dr. Paul Aoun. In
addition, the new menu will now incorporate beer, wine and a line
of margaritas and other wine base mixed drinks which the Company
believes should add increased sales revenues.
Grillit continues to complete critical items required for the
company to scale its franchise operations, as the Company has
rolled out a revamped franchise marketing package for potential
franchisees. Grillit franchisees and master franchisees now
have access to a Grillit franchise webinar, a new franchising sales
brochure, and sales presentation.
Grillit's Chief Executive, Ghazi Hajj, said, "We measure our
success by the success of our franchise owners. I spent much
of my life as a franchise owner. We created tools and
processes to assist our master franchisees in attracting new
prospects. Our team has decades of experience in franchise
sales and have dedicated themselves to helping futures franchisees
succeed."
About GRILLiT
GRILLiT (GRLT) is a growing Latin-Caribbean fusion restaurant
concept that marries fast casual to nutritious and healthy food.
The company opened its first location in Miami in 2011 and specializes in chef-inspired
custom crafted rice bowls, pasta and wraps as well as salads.
GRILLiT utilizes domestic growers and delivers healthy cuisine
using only fresh proteins, such as never-frozen chicken and
grass-fed organic steak. Restaurants offer an inviting and
comfortable atmosphere with an open kitchen and contemporary,
industrial design. For more information, visit
www.grillitinc.com or www.handtbrands.com.
Forward Looking Statements:
Statements in this press release that are not purely historical
facts, including statements regarding GRILLiT's beliefs,
expectations, intentions or strategies for the future, may be
"forward-looking statements" under the Private Securities
Litigation Reform Act of 1996. Such statements consist of any
statement other than a recitation of historical fact and can be
identified by the use of forward-looking terminology such as
"plan", "may", "expect", "anticipate", "intend", "estimate" or
"continue" or the negative thereof or other variations thereof or
comparable terminology. The reader is cautioned that all
forward-looking statements are speculative, and there are certain
risks and uncertainties that could cause actual events or results
to differ from those referred to in such forward-looking
statements. This disclosure highlights some of the important risks
regarding our business. Specifically, the reader should not place
undue reliance on statements regarding our retained consultants to
increase franchise sales in their targeted franchise markets.
Additionally, there are number of other risk factors relating to
our business more fully explained identified by us in our filings
with the OTC Markets, which are available through
http://www.otcmarkets.com.
CONTACT:
Princeton Research Group
Tel: +1(781) 826-8882
SOURCE GRILLiT, Inc.