North America
In the three-month period ended 31 March 2024, our volumes in North America decreased by 2.5 million hectoliters, or 10.5%, compared
to the three-month period ended 31 March 2023. Excluding volume changes attributable to the disposal of a portfolio of eight beer and beverage brands and associated assets to Tilray Brands, Inc. in the year ended 31 December 2023, our
total volumes decreased by 9.9% in the three-month period ended 31 March 2024, compared to the same period last year.
In the United
States, our sales-to-retailers (STRs) declined by 13.7%, primarily due to the volume decline of Bud Light. Sales-to-wholesalers (STWs) declined by 10.1% as shipments in the first quarter of 2024 caught up with the stronger depletions in December 2023. The beer industry remained resilient, with
dollar sales continuing to grow compared to the same period last year, according to Circana. Our beer market share continued to improve sequentially. While mainstream beer volumes declined, our above core beer megabrands volume continued to grow. In
Beyond Beer, our spirits-based ready-to-drink portfolio delivered strong double-digit volume growth, outperforming the industry according to Circana.
In Canada, our overall volumes declined by high-single digits, impacted by a soft industry and cycling a strong performance in the first
quarter of 2023.
Middle Americas
In the three-month period ended 31 March 2024, our volumes in Middle Americas increased by 1.4 million hectoliters, or 4.1%, compared
to the three-month period ended 31 March 2023.
In Mexico, volumes grew by mid-single digits,
in-line with the industry, which was supported by the phasing impact of an earlier Easter. Our core brands delivered mid-single digit volume growth and our above core
portfolio continued to grow, led by the strong performance of Modelo and Pacifico. We continued to progress our digital initiatives, with our digital direct-to-consumer
(DTC) platform, TaDa, reaching 100,000 monthly active users and fulfilling more than 350,000 orders in March 2024.
In
Colombia, volumes grew by mid-single digits, with our portfolio continuing to gain share of total alcohol according to Nielsen. Driven by the consistent execution of our expansion levers, the beer category
continued to grow, with both the category and our first quarter volumes reaching a new record high. Our premium and super premium brands grew volumes by more than 20%, led by Corona.
In Peru, volumes grew by low-single digits, gaining share of total alcohol, driven by the performance
of our leading core brand Pilsen Callao.
In Ecuador, our volumes increased by double-digits, continuing to gain share of total alcohol.
Our core beer brands led our growth, delivering a mid-teens volume increase.
South America
In the three-month period ended 31 March 2024, our volumes in South America increased by 0.1 million hectoliters, or 0.2%, compared
to the three-month period ended 31 March 2023, with our beer volumes decreasing 0.6% and soft drinks volumes increasing 2.1%.
In
Brazil, our total volumes grew by 4.4% with beer volumes increasing by 3.6%, outperforming the industry according to our estimates. Non-beer volumes increased by 6.5%. Our premium and super premium brands
continued to outperform, delivering low-teens volume growth led by Corona and Spaten, and driving record high total volumes in the first quarter of 2024. Our core beer portfolio remained healthy, increasing
volumes by low-single digits. Our digital DTC platform, Zé Delivery, generated over 16 million orders, an 11% increase versus the first quarter of 2023, with gross merchandise value
(GMV) growing by 12%.
In Argentina, total volumes declined by high-teens as overall consumer demand was impacted by
inflationary pressures.
EMEA
In EMEA, our volumes, including subcontracted volumes, for the three-month period ended 31 March 2024 increased by 1.1 million
hectoliters, or 5.4%, with our own beer volumes increasing by 4.8%, compared to the three-month period ended 31 March 2023.
On the
same basis, in Europe, our volumes grew by mid-single digits, outperforming the industry in more than 80% of our key markets according to our estimates, and supported by the phasing impact of an earlier
Easter. We continued to premiumize our portfolio in Europe.
In South Africa, volumes grew by
mid-single digits. continuing to outperform the industry in both beer and beyond beer according to our estimates. The momentum of our business continued, again delivering record high volumes for the first
quarter and with our portfolio gaining share of both beer and total alcohol, according to our estimates. Our performance was led by our super premium portfolio, which grew volumes by double-digits driven by Corona and Stella Artois, and the
continued strength of our core brands.