Sleep Number Corporation (SNBR)

Wow! SNBR, Filed Bankruptcy.

Sleep Number Enters Asset Purchase Agreement With Sleep Country Canada Through Chapter 11 Sale Process (SNBR)June 12, 2026 10:18 AM
IH Market News Sleep Number has agreed to combine with Sleep Country Canada through a court-supervised sale process, securing new financing while continuing normal operations during its Chapter 11 proceedings. Key Investor Takeaways Sleep Number (NASDAQ:SNBR) has entered an asset purchase agreement with Sleep Country Canada as part of a Chapter 11 sale process. The transaction is designed to address what management described as an unsustainable capital structure. Sleep Country Canada will act as the stalking horse bidder, meaning competing offers may still emerge during the court-supervised process. Sleep Number expects access to up to $260 million in debtor-in-possession financing, including up to $65 million in new funding. Despite the bankruptcy filing, the company says stores, online sales, warranties, deliveries, and customer support operations will continue uninterrupted. Why SNBR Stock Is in Focus The major development is Sleep Number’s decision to pursue a combination with Sleep Country Canada through a voluntary Chapter 11 sale process. The agreement would create a larger North American mattress and bedding company serving customers across both the United States and Canada. To facilitate the transaction, Sleep Number has initiated a court-supervised sale under Section 363 of the U.S. Bankruptcy Code. Sleep Country Canada has been designated as the stalking horse bidder, establishing a baseline offer while allowing other interested parties to submit higher bids during the sale process. Management stated that the company will continue operating throughout the restructuring. Sleep Number’s retail stores remain open, online ordering continues, warranties and customer programs remain in place, and its connected smart bed platform and mobile app are expected to remain fully operational. The company also announced that it expects to secure up to $260 million in debtor-in-possession financing to support operations during the restructuring process. Why This Matters for Investors The announcement represents a significant turning point for Sleep Number’s financial story. While the company highlighted progress in its turnaround efforts, management acknowledged that its existing capital structure had become unsustainable. The Chapter 11 filing signals that operational improvements alone were not sufficient to resolve the company’s financial challenges. For investors, the proposed transaction could provide a path toward a stronger balance sheet and a more stable ownership structure. The combination with Sleep Country Canada may also expand the company’s geographic reach and create opportunities to distribute Sleep Number products in new markets. However, the court-supervised process introduces uncertainty. The transaction remains subject to competing bids, court approval, and customary closing conditions. As a result, the final outcome could differ from the currently proposed agreement. The financing package is also important because it suggests the company expects to maintain operations while restructuring rather than pursuing a liquidation scenario. What to Watch Next Investors will likely focus on: Court approval of the Chapter 11 sale process. Whether competing bidders emerge during the auction process. Progress toward closing the transaction with Sleep Country Canada. Access to and approval of the debtor-in-possession financing package. Store footprint optimization efforts and potential additional closures. Updates on customer demand following the company’s recent product redesign and marketing initiatives. The key issue for investors now is whether the restructuring process successfully reduces Sleep Number’s financial burden while preserving the value of its brand, retail network, and sleep technology platform. Sleep Number Corporation stock price Original: Sleep Number Enters Asset Purchase Agreement With Sleep Country Canada Through Chapter 11 Sale Process (SNBR)

Sleep Number Enters Asset Purchase Agreement to Combine with Sleep Country Canada, Creating an Industry Leader in North AmericaJune 12, 2026 4:20 AM
Business Wire Initiates Court-Supervised Sale Process to Facilitate Transaction Receives New Financing to Support Ongoing Operations During Court-Supervised Sale Process Sleep Number is Continuing to Serve New and Existing Customers Sleep Number Corporation (Nasdaq: SNBR) today announced that it has entered into an agreement to combine with Sleep Country Canada to create a leading North American mattress and bedding company. The transaction will enable the combined company to provide consumers across the United States and Canada a broader assortment of innovative sleep products and services in stores and online. To facilitate the combination, Sleep Number initiated a voluntary Chapter 11 sale process. Through this process, Sleep Number fully expects to continue its day-to-day operations, including serving customers with its newest product, servicing warranties and delivering mattresses in homes. Customers can continue to shop for the company’s products online and in stores nationwide and, following the close of the transaction, Sleep Number plans to continue to assemble its products in the United States. Linda Findley, President and Chief Executive Officer of Sleep Number, said, “For 40 years, Sleep Number has been a leader in sleep innovation, helping millions of customers improve their health and well-being through personalized sleep solutions. While we have made meaningful progress advancing our turnaround efforts and strengthening our operations, our capital structure remains unsustainable. Following a comprehensive review of our strategic options and a robust sale process, we are confident that moving forward with the Sleep Country Canada agreement and this court-supervised sale process will enable us to address our financial constraints. It will also position us to expand our business, helping more people achieve their best sleep both in the United States, and through future international expansion. Findley continued, “As we move through this process, we are focused on serving our customers and supporting our partners. Our team is dedicated to advancing our new product line and continuing to serve current and future customers every day. We thank them, along with our partners and suppliers, for their continued support.” Stewart Schaefer, President and Chief Executive Officer of Sleep Country Canada, said, “We have long admired Sleep Number, its game-changing personalized sleep products and the talented team behind them. Together, we see a tremendous opportunity to build on our complementary strengths and accelerate growth across the United States while introducing Sleep Number's innovative sleep solutions to consumers in Canada and other markets. We are excited about what we can accomplish together and the ways we can help support the wellbeing of our customers through every stage of their sleep wellness journey.” Continuing to Serve Customers in Stores and Online Throughout this process, Sleep Number fully expects to continue serving customers: Sleep Number stores are open and operating during their regular business hours. The company’s online channel, SleepNumber.com, is accepting new orders. The company is fulfilling and delivering orders, standing behind its 100-night trial and honoring its warranties, gift cards and Sleep Number Reward points and store credits. The infrastructure supporting Sleep Number’s connected smart beds and App will remain operational as they are today. Customers can continue to reach customer service and home delivery teams through all normal support channels. Sleep Number is also continuing its turnaround strategy to spur growth and increase financial resilience. The company recently completed the largest product redesign in nearly a decade, launched its first major integrated marketing campaign in years, and continues to right-size the fixed cost base. Additional Information Regarding the Court Supervised Process Sleep Number initiated a voluntary Chapter 11 sale process in the U.S. Bankruptcy Court for the District of New York. The transaction is being undertaken pursuant to Section 363 of the U.S. Bankruptcy Code. As part of this process, Sleep Country Canada will serve as the “stalking horse” bidder in a court-supervised sale process. Accordingly, the proposed transaction is subject to higher and better offers, Court approval and other closing conditions. Sleep Number expects to secure up to $260 million of debtor-in-possession (“DIP”) financing, including up to $65 million in new financing. Following court approval, this DIP financing, combined with cash generated from Sleep Number’s ongoing operations, is expected to support the business during the court-supervised process. The company has filed a number of customary motions seeking Court authorization to support its operations during the court-supervised process, including the payment of employee wages and benefits without interruption. Sleep Number fully expects to pay suppliers for goods and services provided after the filing date. Sleep Number has already been undertaking a review of its store footprint and, in connection with this process, the company will continue this work with the intention of maintaining as many retail locations as possible based on profitability. A&G Real Estate Partners is assisting the company with this effort. In connection with the start of the court-supervised process, Sleep Number has filed a motion with the Court to reject leases of 44 non-operational locations, which were already closed and not serving customers. Additional information regarding the court-supervised sale process is available at forward.sleepnumber.com. Court filings and other information related to the proceedings are available on a separate website administered by the company’s claims agent, Kroll, at https://restructuring.ra.kroll.com/SleepNumber, by calling toll-free at (844) 408-3387 (or +1 (646) 825-3128 for calls originating outside of the U.S.), or by sending an email to SleepNumberInfo@ra.kroll.com. Advisors Sleep Number is advised by Davis Polk & Wardwell LLP as legal advisor, Guggenheim Securities, LLC as investment banker, AP Services, an affiliate of AlixPartners, as interim management and Joele Frank, Wilkinson Brimmer Katcher as strategic communications advisor. Sleep Country Canada is advised by Goodwin Procter LLP as legal advisor and PwC as financial advisor. About Sleep Number Corporation Sleep Number® is the leader in personalized sleep wellness. Its mattresses are designed to evolve with each sleeper to help them feel and perform their best. With adjustable firmness, pressure-relieving support and temperature balancing comfort built into every mattress, Sleep Number beds adapt to customers’ changing needs, night after night, year after year. Backed by almost 40 years of innovation, 1,000+ patents and patents pending, and billions of hours of sleep data, Sleep Number has helped more than 16 million people achieve their best sleep. The fully integrated model ensures quality, durability, and care at every step—from design and craftsmanship to delivery and long-term support. Sleep Number products are awarded the industry's top recognitions, including ranked #1 in customer satisfaction for mattresses purchased in-store and online, and #1 in comfort, by J.D. Power. In addition, the company is the Official Sleep + Wellness Partner of the NFL, marking a relationship that leverages players, team partnerships, and league-wide initiatives to amplify brand awareness and drive consumer engagement. Sleep Number mattresses, bases, bedding, and furniture are available exclusively at its over 570 stores nationwide and online. To learn more, visit SleepNumber.com or a store near you. Cautionary Note Regarding the Company’s Common Shares The Company cautions that trading in its securities (including, without limitation, the Company’s common shares) during the pendency of the Chapter 11 cases is highly speculative and poses substantial risks. Trading prices for the Company’s securities may bear little or no relationship to the actual recovery, if any, by holders of the Company’s securities in the Chapter 11 Cases. The Company expects that holders of shares of the Company’s common shares will experience a complete or significant loss on their investment, depending on the outcome of the Chapter 11 Cases. Based on the purchase price in the sale agreement, the common shares are significantly out of the money and would have no recovery. Additionally, as a result of the Chapter 11 Cases, the Company expects that its common shares will be delisted from trading on the Nasdaq. Cautionary Statement Regarding Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, which are subject to risks, uncertainties and assumptions that are difficult to predict. Forward-looking statements are predictions based on our current expectations and our projections about future events, and are not statements of historical fact. Forward-looking statements include statements concerning our anticipated combination with Sleep Country Canada and our business strategy, among other things, including anticipated trends and developments in, and management plans for, our business and the markets in which we operate. In some cases, you can identify these statements by forward-looking words, such as “estimate,” “expect,” “anticipate,” “project,” “plan,” “intend,” “believe,” “forecast,” “foresee,” “likely,” “may,” “should,” “goal,” “target,” “might,” “will,” “could,” “predict,” and “continue,” the negative or plural of these words and other comparable terminology. All forward-looking statements included in this press release are based upon information available to us as of the filing date of this Form 8-K, and we undertake no obligation to update any of these forward-looking statements for any reason. You should not place undue reliance on these forward-looking statements. These forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to differ materially from those expressed or implied by these statements. These factors include the matters discussed in “Part I - Item 1A - Risk Factors” in our Annual Report on Form 10-K for the year ended January 3, 2026 as well as the additional factors included below. You should carefully consider the risks and uncertainties described under these sections. A wide range of factors relating to the Chapter 11 Cases could materially affect future developments and performance, including but not limited to: Our ability to continue as a going concern; Our ability to successfully consummate the planned sale of the business pursuant to Section 363 of the Bankruptcy Code to any potential acquirer through an auction process in Chapter 11 and if consummated, to obtain an adequate price; Our ability to successfully complete a reorganization under Chapter 11 and emerge from bankruptcy; The effects of the Chapter 11 Cases on us and on the interests of various constituents; Bankruptcy court rulings in the Chapter 11 Cases and the outcome of the Chapter 11 Cases in general; The length of time the Company will operate under the Chapter 11 Cases; Risks associated with third-party motions in the Chapter 11 Cases; The potential adverse effects of the Chapter 11 Cases on our liquidity and results of operations; Increased legal and other professional costs necessary to execute our reorganization; The conditions to which our debtor-in-possession financing is subject, and the risk that these conditions may not be satisfied for various reasons, including for reasons outside of our control; The consequences of the acceleration of our debt obligations; Employee attrition and our ability to retain senior management and key personnel due to the distractions and uncertainties, including our ability to provide adequate compensation and benefits during the Chapter 11 Cases; Our ability to comply with the restrictions imposed by the DIP Credit Agreement; The likely cancellation of our common shares in the Chapter 11 Cases; The potential material adverse effect of claims that are not discharged in the Chapter 11 Cases; The diversion of management’s attention as a result of the Chapter 11 Cases; and Volatility of our financial results as a result of the Chapter 11 Cases. View source version on businesswire.com: https://www.businesswire.com/news/home/20260611396517/en/ Investors: investorrelations@sleepnumber.com Media: Muriel Lussier, muriel.lussier@sleepnumber.com; Aaron Palash / Viveca Tress / Carly King, Joele Frank, Wilkinson Brimmer Katcher, SleepNumberMedia@joelefrank.com Original: Sleep Number Enters Asset Purchase Agreement to Combine with Sleep Country Canada, Creating an Industry Leader in North America

SNBR................................https://stockcharts.com/sc3/ui/?s=SNBR&p=w&b=5&g=0&id=p86431144783

SNBR...7344...🥳...Beauty move off the .30 range bottom...

georgie18

Re: georgie18 post# 12

Wednesday, June 10, 2026 9:37:58 AM

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of 13
SNBR...65...🥳...Off my .46 Alert...

georgie18

Re: None

Sunday, June 07, 2026 7:47:57 AM

Post#
12
of 12
SNBR...46... 🥳... Bullish Engulfing Candle on this Oversold Chart... https://schrts.co/EAcyaDcM ...Heavy Volume on Friday off the .30 Range Dip...Looking for continuation...

SNBR...65...🥳...Off my .46 Alert...

georgie18

Re: None

Sunday, June 07, 2026 7:47:57 AM

Post#
12
of 12
SNBR...46... 🥳... Bullish Engulfing Candle on this Oversold Chart... https://schrts.co/EAcyaDcM ...Heavy Volume on Friday off the .30 Range Dip...Looking for continuation...

SNBR...46... 🥳... Bullish Engulfing Candle on this Oversold Chart... https://schrts.co/EAcyaDcM ...Heavy Volume on Friday off the .30 Range Dip...Looking for continuation...

SNBR.....................https://stockcharts.com/sc3/ui/?s=SNBR&p=w&b=5&g=0&id=p86431144783

Nibbled a lil here @ .3211

SNBR........................https://stockcharts.com/sc3/ui/?s=SNBR&p=w&b=5&g=0&id=p86431144783

SNBR Rolls Out First Major Campaign in Years — Can Marketing Shift Drive a Turnaround?April 28, 2026 10:38 AM
IH Market News
Sleep Number launches a new integrated campaign as part of its turnaround strategy, with early signs of improving brand demand.Sleep Number (NASDAQ:SNBR) is making a bold marketing push, unveiling its first major integrated campaign in years — a move aimed at reigniting demand and strengthening brand positioning in a pressured mattress market.







What Happened



SNBR launched its new campaign, “To a Good Life’s Sleep,” marking the next phase in its brand evolution.The campaign:




Shifts messaging from product features to customer benefits



Highlights personalized comfort and adaptability of its beds



Rolls out across TV, digital, streaming audio, and social channels



Supports the company’s full product lineup, from entry-level to premium




This is the company’s first large-scale integrated campaign in several years.







Why This Matters for Investors



This is a demand-generation play.Sleep Number is signaling that marketing — not just product — is now central to its turnaround strategy. The shift to benefit-driven messaging suggests the company is trying to improve conversion and consumer perception, especially in a weak mattress category.Early indicators show traction. The company reported:




10% increase in brand consideration among premium shoppers



Highest levels in six years for key metrics like value, quality, and comfort perception




For investors, this suggests the strategy may already be influencing demand — a critical factor for revenue stabilization or growth.If successful, this campaign could improve sales efficiency and help SNBR better compete across price tiers.







Key Investor Takeaways




SNBR launched its first major integrated campaign in years



Marketing strategy shift focuses on benefits, not features



Early data shows improved brand consideration (+10% among premium shoppers)



Campaign supports full product lineup and pricing spectrum



Part of broader turnaround strategy to drive demand








What to Watch Next




Impact of the campaign on sales and revenue in upcoming quarters



Continued improvements in brand metrics and customer engagement



Execution of the broader turnaround strategy



Performance relative to ongoing pressure in the mattress category








Conclusion



Sleep Number’s new campaign marks a strategic shift toward demand creation at a critical time. Early signals are encouraging, but investors will need to see whether improved brand perception translates into actual sales growth — the key test for SNBR’s turnaround story.Sleep Number Corporation stock price

Original: SNBR Rolls Out First Major Campaign in Years — Can Marketing Shift Drive a Turnaround?

SNBR.............................................https://stockcharts.com/sc3/ui/?s=SNBR&p=w&b=5&g=0&id=p86431144783

Sleep Number Announces Inducement Grants under Nasdaq Listing Rule 5635(c)(4)March 16, 2026 4:00 PM
Business Wire
Sleep Number Corporation (Nasdaq: SNBR) today announced that it granted equity awards on March 16, 2026, as a material inducement to the employment of the company's Executive Vice President and Chief Financial Officer, Amy O’Keefe.


As previously disclosed, in connection with the appointment of O’Keefe as Executive Vice President and Chief Financial Officer effective December 8, 2025, Sleep Number agreed to grant O’Keefe employment inducement awards on or around March 15, 2026. The equity awards granted on March 16, 2026 pursuant to that agreement consist of: (i) 66,965 shares of common stock underlying a time-vested restricted stock unit award, vesting in three equal installments on each anniversary of the grant date; and (ii) 89,286 shares of common stock underlying a performance stock unit award, assuming target performance, vesting on the third anniversary of the date of grant with the number of shares to be earned based on net sales growth and free cash flow goals for fiscal years 2026 to 2028 and as further adjusted based on the company’s relative total shareholder return. The performance stock unit award provides for a maximum payout of 200% of target, or up to 178,572 shares. The grants are subject to continued employment and the terms of the respective award agreements.


The inducement awards to O’Keefe were granted as a material inducement to her employment and were approved by the Sleep Number Board of Directors on November 28, 2025, in accordance with Rule 5635(c)(4) of The Nasdaq Stock Market LLC. The awards were granted outside Sleep Number’s equity incentive plan.


About Sleep Number Corporation


Sleep Number is the leader in personalized sleep wellness. Its mattresses are designed to evolve with each sleeper to help them feel and perform their best. With adjustable firmness, pressure-relieving support and temperature balancing comfort built into every mattress, Sleep Number® beds adapt to customers’ changing needs, night after night, year after year.


Backed by almost 40 years of innovation, 1,000+ patents and patents pending, and billions of hours of sleep data, Sleep Number has helped more than 16 million people achieve their best sleep. The fully integrated model ensures quality, durability, and care at every step—from design and craftsmanship to delivery and long-term support.


Sleep Number products are awarded the industry's top recognitions, including ranked #1 in customer satisfaction for mattresses purchased in-store and online, and #1 in comfort, by J.D. Power. In addition, the company is the Official Sleep + Wellness Partner of the NFL, marking a relationship that leverages players, team partnerships, and league-wide initiatives to amplify brand awareness and drive consumer engagement.


Sleep Number mattresses, bases, bedding, and furniture are available exclusively at its 600 stores nationwide and online. To learn more, visit SleepNumber.com or a store near you.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260316101159/en/
Investor Contact

investorrelations@sleepnumber.com


Media Contact

Muriel Lussier, Sleep Number Communications

muriel.lussier@sleepnumber.com


Original: Sleep Number Announces Inducement Grants under Nasdaq Listing Rule 5635(c)(4)

Sleep Number reports mixed Q4 results as cost cuts and product launches lift investor sentimentMarch 12, 2026 11:56 AM
IH Market News
Sleep Number Corporation (NASDAQ:SNBR) reported mixed results for the fourth quarter and full year of 2025, with sales declining amid a challenging consumer environment while profitability and cost-control efforts exceeded expectations.The mattress maker posted full-year net sales of $1.41 billion, a 16% decline from the prior year. The drop was partly due to the absence of an additional trading week that had boosted results in 2024. Despite the lower revenue, the results were in line with company guidance.Adjusted EBITDA for the year reached $78 million, exceeding the company’s outlook by about $8 million, supported by aggressive cost reductions and operational changes.Investors reacted positively to the results, sending Sleep Number shares up nearly 20% in premarket trading to around $5.50, as the market focused on the company’s restructuring progress and strategic initiatives.



Cost cuts and innovation support performance



Sleep Number said its turnaround strategy in 2025 focused heavily on reducing operating costs while continuing to invest in product development.Operating expenses fell by $136 million, or about 14.2%, compared with the previous year. However, the company’s gross profit margin declined slightly to 59%, down 60 basis points year-over-year.Despite the difficult retail environment, Sleep Number reported fourth-quarter revenue of $347 million, exceeding analyst expectations of approximately $332 million.



New products part of turnaround strategy



The company said product innovation remains central to its recovery strategy. New mattress lines, including the ComfortMode and ComfortNext collections, are expected to help drive growth by targeting younger consumers and entry-level premium buyers.Executives highlighted the strong launch of the ComfortMode mattress, noting that early sales have exceeded expectations by roughly 3.5 times.Looking ahead, Sleep Number plans to pursue further efficiency improvements and aims to deliver an additional $50 million in annualized fixed cost reductions during 2026.



Market pressures remain



While the company’s strategy has gained investor support, Sleep Number continues to face several industry challenges.Supply chain disruptions could affect product availability and margins, while broader economic pressures may weigh on consumer demand for higher-priced mattresses. Competition from traditional manufacturers and direct-to-consumer mattress brands also remains intense.During the company’s earnings call, analysts asked about the impact of recent product launches and how the company plans to maintain its competitive position in the premium mattress market. Executives reiterated that innovation and disciplined cost management will remain key priorities as Sleep Number works to return to sustainable growth.Sleep Number Corporation stock price

Original: Sleep Number reports mixed Q4 results as cost cuts and product launches lift investor sentiment

Sleep Number Redesigns Its Mattress Portfolio with Five Innovative New Beds That Adapt Night After Night as Customers’ Needs ChangeMarch 12, 2026 7:05 AM
Business Wire
Simplified Lineup Delivers Enhanced Comfort, Adjustability, Temperature Benefits and Value Across Three Collections: ComfortMode™, ComfortNext™ and Climate™


Sleep Number Corporation (Nasdaq: SNBR) today announced its largest product reset in almost a decade with the introduction of new, innovative beds designed to deliver a luxury experience at a more approachable price point. Available on March 23 online and in Sleep Number® stores, the five new beds offer superior comfort, personalized adjustability, temperature benefits and value.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260311848805/en/Sleep Number announced a redesigned mattress portfolio with five new, innovative beds that adapt night after night as customers’ needs change. The simplified lineup delivers enhanced comfort, adjustability, temperature benefits and value across three Collections: ComfortMode, ComfortNext and Climate. This is Sleep Number’s largest product reset in almost a decade and allows the Company to deliver a luxury experience at a more approachable price point. The new mattresses will be available to purchase in store and on SleepNumber.com starting March 23, 2026.
“Sleep Number has a long history of delivering products that improve sleep quality, and we are building on our legacy with these new beds. This product reset brings to life our most meaningful innovations, including luxury materials, comfort, temperature management, adjustability and new features like pressure-relieving micro coils,” said Linda Findley, Sleep Number’s President and CEO. “The response to ComfortMode, the first bed we introduced in January, is fantastic, with sales exceeding our expectations by 3.5 times. This is an important indicator for the rest of the portfolio, which is built on the same principles and value proposition.”


The new portfolio has three distinct Collections—ComfortMode™, ComfortNext™ and Climate™—with a total of seven beds, including five new options, each offering unique benefits to meet a broad range of sleep needs and budgets. By simplifying the portfolio from 12 to seven, Sleep Number is also making it easier for customers to find the right bed, one that adjusts as their needs change nightly.


“This new portfolio represents the very best of Sleep Number, grounded in innovation leadership and a deep understanding of what matters most to the consumer,” said Melissa Barra, Sleep Number’s Chief Product and Enterprise Strategy Officer. “We deliberately redesigned our portfolio around our unique differentiators of adjustable comfort and temperature management to bring more value to consumers, drive margin expansion and establish a strong, focused product evolution that furthers our turnaround.”


The new Collections are:



ComfortMode Collection, starting at $1,599 (Queen)

The ComfortMode Collection is designed for consumers who want exceptional comfort, temperature balancing benefits and Sleep Number’s signature adjustability, without an app or connectivity required. The Collection includes ComfortMode, Sleep Number’s most comfortable mattress at a sub-$1,600 price point and available now, and the new ComfortMode Lux, available March 23 starting at $2,099 (Queen).




ComfortNext Collection, starting at $2,999 (Queen)

ComfortNext delivers the lineup’s biggest innovation, with three all-new beds, including two featuring Sleep Number’s first Tri-Brid™ design. It combines micro coils, foam and air for long-lasting support night after night for additional shoulder, knee, hip and lower back relief. ComfortNext builds on the ComfortMode Collection with enhanced layers and support for added pressure relief as needs evolve and the addition of app-controlled smart technology. It includes three all-new mattresses, which will be available March 23: ComfortNext™, starting at $2,999 (Queen), ComfortNext™ Lux, starting at $3,999 (Queen) and ComfortNext™ Ultra, starting at $4,499 (Queen).




Climate Collection, starting at $5,499 (Queen)

Climate Collection remain the only beds on the market that can offer science-backed temperature technology for active heating and cooling, personalize firmness adjustability and smart technology, helping Climate360® sleepers get up to 52.5 minutes more restful sleep per night.* The award-winning Collection offers the ultimate in luxurious comfort, designed for consumers who want the most advanced sleep experience. It is available now and includes ClimateCool®, starting at $5,499 (Queen) and Climate360®, starting at $9,999 (Queen).



Sleep Number is also introducing a refreshed base portfolio designed to make great sleep easier and more convenient than ever. The all-new Foundation delivers simple, reliable support for Sleep Number mattresses and the popular FlexFit 3® smart adjustable base gets a modern design update, pairing a new look and feel with the signature smart functionality customers love for personalized comfort, relaxation and better sleep.


The full lineup and bases will be available starting March 23 at Sleep Number stores nationwide and at SleepNumber.com. All Sleep Number mattresses include a 100-night trial and a 10-year limited warranty. Learn more on the Sleep Number website.


*Based on average SleepIQ® data from 10/24-1/25 of Climate360® sleepers using the SmartTemp™ program vs. their sleep with it turned off. ?


About Sleep Number Corporation


Sleep Number® is the leader in personalized sleep wellness. Its mattresses are designed to evolve with each sleeper to help them feel and perform their best. With adjustable firmness, pressure-relieving support and temperature balancing comfort built into every mattress, Sleep Number beds adapt to customers’ changing needs, night after night, year after year.


Backed by almost 40 years of innovation, 1,000+ patents and patents pending, and billions of hours of sleep data, Sleep Number has helped more than 16 million people achieve their best sleep. The fully integrated model ensures quality, durability, and care at every step—from design and craftsmanship to delivery and long-term support.


Sleep Number products are awarded the industry's top recognitions, including ranked #1 in customer satisfaction for mattresses purchased in-store and online, and #1 in comfort, by J.D. Power. In addition, the company is the Official Sleep + Wellness Partner of the NFL, marking a relationship that leverages player health data, team partnerships, and league-wide initiatives to amplify brand awareness and drive consumer engagement.


Sleep Number mattresses, bases, bedding, and furniture are available exclusively at its 600 stores nationwide and online. To learn more, visit SleepNumber.com or a store near you.


Forward-looking Statements


Statements used in this news release relating to future plans, product launches, events, financial results or performance, such as the statements that: the company is launching a new lineup of innovative beds to address customers’ most common sleep needs of comfort, adjustability, temperature, value, and durability; the company is confident that the rest of the portfolio launch will deliver the same success as the earlier launched ComfortMode; and the new lineup is grounded in innovation leadership and a deep understanding of what matters most to bring more value to consumers, drive margin expansion, and establish a strong, focused product evolution that furthers the company’s turnaround are forward-looking statements subject to certain risks and uncertainties which could cause the company’s results to differ materially. The most important risks and uncertainties are described in the company’s filings with the Securities and Exchange Commission, including in Item 1A of the company’s Annual Report on Form 10-K and other periodic reports. Forward-looking statements speak only as of the date they are made, and the company does not undertake any obligation to update any forward-looking statement.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260311848805/en/
Media Contact

Nichole Teixeira, Sleep Number Communications

nichole.teixeira@sleepnumber.com


Original: Sleep Number Redesigns Its Mattress Portfolio with Five Innovative New Beds That Adapt Night After Night as Customers’ Needs Change

Sleep Number Corporation to Announce Fourth Quarter and Full Year 2025 Results on March 12, 2026March 3, 2026 4:34 PM
Business Wire
Sleep Number Corporation (Nasdaq: SNBR) will release its fiscal fourth quarter and full year results through January 3, 2026, before market open on Thursday, March 12, 2026. Management will host its regularly scheduled conference call to discuss the company’s results at 8:30 a.m. EDT (7:30 a.m. CDT; 5:30 a.m. PDT).


To access the webcast, please visit the investor relations area of the Sleep Number website at ir.sleepnumber.com. The webcast replay will remain available for approximately 60 days.


About Sleep Number Corporation


Sleep Number® is the leader in personalized sleep wellness. Its mattresses are designed to evolve with each sleeper to help them feel and perform their best. With adjustable firmness, pressure-relieving support and temperature balancing comfort built into every mattress, Sleep Number beds adapt to customers’ changing needs, night after night, year after year.


Backed by almost 40 years of innovation, 1,000+ patents and patents pending, and billions of hours of sleep data, Sleep Number has helped more than 16 million people achieve their best sleep. The fully integrated model ensures quality, durability, and care at every step—from design and craftsmanship to delivery and long-term support.


Sleep Number products are awarded the industry's top recognitions, including ranked #1 in customer satisfaction for mattresses purchased in-store and online, and #1 in comfort, by J.D. Power. In addition, the company is the Official Sleep + Wellness Partner of the NFL, marking a relationship that leverages players, team partnerships, and league-wide initiatives to amplify brand awareness and drive consumer engagement.


Sleep Number mattresses, bases, bedding, and furniture are available exclusively at its 600 stores nationwide and online. To learn more, visit SleepNumber.com or a store near you.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260301400954/en/
Investor Contact: investorrelations@sleepnumber.com

Media Contact: Muriel Lussier, muriel.lussier@sleepnumber.com


Original: Sleep Number Corporation to Announce Fourth Quarter and Full Year 2025 Results on March 12, 2026

Sleep Number Shares Climb as Travis Kelce Joins as Investor and Brand PartnerJanuary 28, 2026 3:47 PM
IH Market News
Shares of Sleep Number (NASDAQ:SNBR) rose about 4% on Wednesday after the mattress maker announced a new partnership that includes an equity investment from NFL star Travis Kelce.Under the agreement, the Kansas City Chiefs tight end will become one of Sleep Number’s largest shareholders, holding a stake of less than 5%, according to a company statement cited by Reuters. The three-year partnership will also see Kelce featured in nationwide marketing and advertising campaigns for the brand.Kelce is acquiring part of his holding through direct share purchases, with the remainder coming in the form of restricted stock that will vest over the duration of the partnership. Sleep Number did not disclose the exact size or value of the investment.The three-time Super Bowl champion has used a Sleep Number bed since 2019 and has publicly supported the company’s products for several years. Commenting on the deal, Kelce said becoming an investor “felt like a natural next step.”“This partnership reflects my confidence in where the company is headed and the growing opportunity around sleep,” he added.The move represents another high-profile investment for Kelce, following his stake in amusement park operator Six Flags Entertainment last year. His involvement in public companies has attracted heightened attention, in part due to his relationship with singer Taylor Swift. When Kelce was revealed last October as part of an activist investment alongside Jana Partners in Six Flags, the company’s shares jumped 18%.Sleep Number Corporation stock price

Original: Sleep Number Shares Climb as Travis Kelce Joins as Investor and Brand Partner