AveragePenny
2月前
$BMTM From Connected TV to AI-Driven Insights: Why Mid-Market AdTech Firms Are Emerging as the Next Growth Trade
https://www.tidewaternews.com/business/from-connected-tv-to-ai-driven-insights-why-mid-market-adtech-firms-are-emerging-as-the-next-growth-trade/
A New Phase in the Digital Advertising Cycle
The digital advertising market is entering a new phase—one that is less about pure scale and more about how efficiently data can be turned into action.
For much of the past decade, growth in advertising was driven by platform dominance. Companies like Alphabet and Meta Platforms built vast ecosystems powered by user data, capturing a significant share of global ad spend.
At the same time, independent platforms such as The Trade Desk expanded the programmatic marketplace, offering advertisers greater flexibility across the open internet.
But as the market matures, the drivers of value are changing.
Investors are increasingly focused not just on where ads are placed, but on how effectively those placements are informed by data, optimized in real time, and measured across fragmented channels.
This shift is opening the door to a new category of opportunity.
Connected TV Changes the Economics of Inventory
One of the most important developments in recent years has been the rapid growth of Connected TV.
As viewers move away from traditional broadcast television toward streaming platforms, advertising inventory is becoming both more premium and more measurable. Platforms such as Roku and Amazon have captured significant share in this transition, but the market remains highly fragmented.
This fragmentation creates inefficiencies.
Advertisers must navigate multiple platforms, each with its own data structure, pricing model, and measurement framework. As a result, the value is shifting toward companies that can unify access to this inventory and optimize performance across it.
Mid-market adtech firms are increasingly positioning themselves in this role.
“Advertisers are no longer just buying media—they’re buying decision systems,” says Douglas Baker. “The advantage is shifting toward platforms that can connect fragmented data, apply intelligence in real time, and actually influence outcomes rather than just report on them.”
That shift has direct implications for how capital flows into the sector.
AI Moves from Experiment to Infrastructure
At the same time, artificial intelligence is moving from a peripheral tool to a core component of advertising infrastructure.
For years, AI was used primarily to enhance targeting or automate specific tasks. Today, it is being embedded directly into decision-making systems.
This is particularly evident in the evolution of consumer insights.
Traditional research models relied on periodic studies, often delivered weeks after data collection. In fast-moving markets, those insights quickly became outdated.
Now, companies are shifting toward continuous intelligence models where data is collected, processed, and applied in real time.
Strategic partnerships between data platforms and AI firms are accelerating this transition, enabling companies to embed intelligence directly into their workflows and decision-making processes.
The result is a fundamental shift in how marketing decisions are made.
Instead of relying on static reports, organizations are increasingly operating on live data streams that inform strategy, creative, and media execution simultaneously.
The Integration Advantage
This convergence of connected TV and AI-driven insights is reshaping the competitive landscape.
Large incumbents remain powerful, but their scale can also create friction. Integrating new technologies across complex organizations takes time, and legacy systems can slow adoption.
Mid-market platforms, by contrast, are often built with integration in mind.
Companies such as Bright Mountain Media are developing unified models that combine advertising technology, consumer insights, and media services into a single operating framework.
This integration allows data to flow seamlessly across functions, reducing the gap between insight and execution.
In practical terms, that means campaigns can be adjusted faster, targeting can be refined more precisely, and performance can be measured more accurately.
For advertisers, this translates into improved return on investment.
For investors, it creates the potential for operating leverage.
Independent Agencies Drive Demand
Another factor supporting this trend is the growing demand from independent agencies.
These agencies are under pressure to compete with large holding companies that have invested heavily in proprietary data and technology platforms. Without similar capabilities, independent firms risk losing relevance in a market that increasingly prioritizes precision and performance.
This has created a market for platforms that can provide advanced data and analytics capabilities as a service.
Partnership models are emerging, allowing independent agencies to access audience intelligence, targeting tools, and optimization systems without building them internally.
For mid-market adtech firms, this represents a scalable growth opportunity.
By enabling rather than competing with agencies, these platforms can expand their reach across a wide client base.
Financial Signals Point to a Shift
Recent financial results across the sector provide additional context.
Bright Mountain Media reported full-year revenue of $59.2 million, with growth driven primarily by its advertising technology segment.
While overall growth remains moderate, the company has demonstrated improving efficiency, with adjusted EBITDA increasing significantly year over year.
This reflects a broader trend in the industry.
As the market matures, investors are placing greater emphasis on profitability and operational discipline, not just revenue growth.
Companies that can combine growth with improving margins are likely to attract increased attention.
Insider Activity and Market Positioning
In smaller-cap companies, insider activity can provide additional insight into management’s perspective.
Recent share purchases by Bright Mountain’s CEO suggest confidence in the company’s strategic direction and long-term potential.
While insider buying is not a definitive indicator, it is often viewed as a positive signal, particularly in companies that are not widely covered by analysts.
For investors evaluating emerging opportunities, these signals can help provide context.
A Layered Competitive Landscape
The rise of mid-market adtech firms does not imply a decline in the importance of industry leaders.
Companies like The Trade Desk, Alphabet, and Meta Platforms will continue to play a central role in the digital advertising ecosystem.
However, the market is becoming more layered.
Large platforms provide reach and infrastructure. Mid-market firms are increasingly focused on optimizing performance within that infrastructure, leveraging data and integration to deliver incremental value.
This dynamic allows smaller players to grow without directly displacing incumbents.
Why This Is Emerging as a Growth Trade
For investors, the combination of connected TV expansion and AI-driven decision-making creates a compelling narrative.
The growth of streaming is expanding the supply of premium inventory. The rise of AI is improving how that inventory is utilized.
Companies that sit at the intersection of these trends are well positioned to benefit.
Mid-market adtech firms offer exposure to this intersection.
They are not burdened by legacy infrastructure to the same extent as larger players, allowing them to adapt more quickly. At the same time, they are large enough to build meaningful relationships with advertisers and publishers.
This positioning creates a unique risk-reward profile.
While these companies may face greater volatility, they also have the potential to capture disproportionate gains as the industry evolves.
A Market Still in Transition
The advertising industry is still in the early stages of this transition.
Connected TV continues to grow, but has not yet reached maturity. AI-driven decision systems are advancing rapidly, but are still being integrated into workflows.
This creates a window of opportunity.
Investors who focus only on established leaders may overlook the emerging layer of companies that are building the infrastructure for the next phase of growth.
The question is not whether these trends will continue.
It is which companies are best positioned to turn them into sustained financial performance.
AveragePenny
3月前
$BMTM Bright Mountain Media, Inc. Announces Fourth Quarter and Full-Year 2025 Financial Results
https://www.globenewswire.com/news-release/2026/03/24/3261801/0/en/Bright-Mountain-Media-Inc-Announces-Fourth-Quarter-and-Full-Year-2025-Financial-Results.html
Full-year 2025 revenue increased by $2.5 million to $59.2 million compared to $56.7 million for the full-year of 2024.
Boca Raton, FL, March 24, 2026 (GLOBE NEWSWIRE) -- Bright Mountain Media, Inc. (OTCQB: BMTM) (“Bright Mountain” or the “Company”), a global holding company with current investments in digital publishing, advertising technology, consumer insights, creative services, and media services, today announced its financial results for the fourth quarter and year ended December 31, 2025.
Matt Drinkwater, CEO of Bright Mountain Media, shared an update on the Company's fourth quarter performance, highlighting solid progress despite broader market pressures. "Year-to-date revenue has reached $59.2 million, an increase of $2.5 million compared to the same period in 2024", he reported. "While our fourth quarter revenue totaled $15.7 million - slightly below the $17.1 million reported in Q4 2024 - this modest decline reflects broader industry challenges, including inflationary pressures and more cautious advertiser spending. Even so, we remain encouraged by our overall financial trajectory, and the resilience of our core business."
Drinkwater underscored the continued strength of Bright Mountain's advertising technology division, which remains a primary driver of growth. Revenue gains were largely fueled by this segment, propelled by the Company's success in attracting top-tier advertisers and onboarding premium publishers. This strategy increased advertising volume, strengthened pricing, and elevated overall revenue.
Leveraging its proprietary platform, the advertising technology division connects premium advertisers with high quality Connected TV inventory. This approach has enabled Bright Mountain to build a growing network of reputable publishers and streaming partners, resulting in expanding ad volume, improved rate performance, and consistent, sustainable revenue growth.
Financial Results for the Three Months Ended December 31, 2025
Revenue was $15.7 million, a decrease of $1.4 million, or 8%, compared to $17.1 million for the same period of 2024. Advertising technology revenue was approximately $7.3 million, digital publishing revenue was approximately $260,000, consumer insights revenue was approximately $5.9 million, creative services revenue was approximately $1.3 million, and media services revenue was approximately $967,000 during the fourth quarter of 2025.
Cost of revenue was $11.5 million, a slight decrease of $100,000, or 1%, compared to $11.6 million for the same period in 2024. Cost of revenue is inclusive of direct salary and labor costs of approximately $1.3 million for employees that work directly on customer projects; direct project costs of approximately $3.2 million for payments made to third-parties that are directly attributable to the completion of projects to allow for revenue recognition; non-direct project costs of approximately $1.5 million; publisher costs of approximately $4.7 million, and sales commissions of approximately $474,000.
General and administrative expense was $3.8 million, a decrease of $2.6 million, or 41%, compared to $6.4 million in the same period of 2024.
Gross margin was $4.2 million, a decrease of 23%, compared to $5.5 million in the same period of 2024.
Net loss was $3.3 million, an improvement of 13%, compared to a $3.8 million net loss in the same period of 2024.
Adjusted EBITDA was $1.1 million, compared to Adjusted EBITDA of $2.0 million in the same period of 2024. See the below section on Non-GAAP Financial Measure for a reconciliation of net loss to EBITDA and Adjusted EBITDA.
Financial Results for the Year Ended December 31, 2025
Revenue was $59.2 million, an increase of $2.5 million, or 4%, compared to $56.7 million for the same period of 2024. The increase in revenue was primarily from our advertising technology division, and was driven by our ability to leverage our resources to attract top advertisers, which in turn allowed us to onboard premium publishers. This led to an increase in volume, as well as rates and overall revenue. The increase was partially offset by a decline in revenue from our media services division, which was primarily due to a decrease in the number of projects for small tier revenue customers.
Advertising technology revenue was approximately $21.7 million, digital publishing revenue was approximately $1.5 million, consumer insights revenue was approximately $26.6 million, creative services revenue was approximately $8.5 million, and media services revenue was approximately $988,000, during 2025.
Cost of revenue was $43.4 million, an increase of $3.2 million, or 8%, compared to $40.2 million for the same period in 2024.
Cost of revenue is inclusive of direct salary and labor costs of approximately $6.5 million for employees that work directly on customer projects; direct project costs of approximately $14.1 million for payments made to third-parties that are directly attributable to the completion of projects to allow for revenue recognition; non-direct project costs of approximately $5.2 million; publisher costs of approximately $15.1 million, and sales commissions of approximately $1.3 million.
General and administrative expense was $16.4 million, a decrease of 23%, compared to $21.4 million in the same period of 2024.
Gross margin was $15.8 million, a slight decrease of 4%, compared to $16.5 million in the same period of 2024.
Net loss was $13.5 million, an improvement of 21%, compared to a $17.0 million net loss in the same period of 2024.
Adjusted EBITDA was $3.0 million an improvement of 278%, compared to Adjusted EBITDA of $790,000 in the same period of 2024. See the below section on Non-GAAP Financial Measure for a reconciliation of net loss to EBITDA and Adjusted EBITDA.
AveragePenny
4月前
$BMTM Big Village, A Bright Mountain Company, Joins Indie Agency News as Preferred Data and Insights Partner
https://www.globenewswire.com/news-release/2026/02/18/3240323/0/en/Big-Village-A-Bright-Mountain-Company-Joins-Indie-Agency-News-as-Preferred-Data-and-Insights-Partner.html
Partnership gives independent agencies access to Audience Intelligence tools designed to sharpen targeting and close the data gap with holding company competitors
Boca Raton, FL, Feb. 18, 2026 (GLOBE NEWSWIRE) -- Bright Mountain Media, Inc. (OTCQB: BMTM) ("Bright Mountain" or the "Company"), a marketing services platform, today announced that Big Village has become a Preferred Data and Insights Partner within Indie Agency News' newly launched Preferred Partner Program.
Independent agencies are under increasing pressure to match the data capabilities of the Big 5 holding companies — often without the infrastructure or budgets to do it. A new partnership between Big Village, a Bright Mountain company, and Indie Agency News aims to change that equation.
About the Preferred Partner Program
The Indie Agency News Preferred Partner Program connects independent agencies with vetted partners across strategy, data, media, technology, and operations. This gives agency leaders trusted resources to help them grow, modernize, and compete more effectively.
A limited number of vendors are selected for this program, and each must be verified by active Indie Agency News members.
What Big Village Brings to Indie Agencies
Big Village's Audience Intelligence platform is an always-on system that helps agencies ensure their campaigns align with brand strategies. Ready-made audience segments—plus a custom onboarding feature—enable agencies to examine behaviors, media habits, and attitudes of a brand's target audiences, then translate that precision directly into media planning and programmatic targeting.
For many independent agencies, this kind of capability can serve as a meaningful differentiator when competing with larger, holding-company-backed competitors.
"Independent agencies are challenged to differentiate themselves in a crowded market and to stand out from the Big 5 agency holding companies and their subsidiaries," said Andy Davidson, President and Chief Data Officer at Big Village. "Our partnership with Indie Agency News allows us to introduce these agencies to the Audience Intelligence platform, which can help them differentiate by delivering immediately actionable insights that ensure their clients are targeting the right audiences with their initiatives."
Going Forward
As a Preferred Partner, Big Village will contribute thought leadership, insights, and resources tailored for independent agencies navigating challenges such as fragmented data, shifting consumer behavior, and rising demands for accountability and performance.
"Preferred Partners are selected because they understand the real-world challenges indie agencies face," said Doug Zanger, founder and Editor-in-Chief at Indie Agency News. "Big Village brings deep expertise in audience intelligence and decision-making, which aligns well with our mission to help independent agencies build stronger, more sustainable businesses."
The partnership reinforces Indie Agency News' commitment to curating a trusted ecosystem of partners that provide tangible value, while giving agencies access to tools and expertise that support long-term growth, differentiation, and resilience.
AveragePenny
5月前
$BMTM Bright Mountain Media Showcases Award-Winning Aruba Campaign; CEO Demonstrates Confidence with Stock Acquisition
https://www.globenewswire.com/news-release/2026/01/15/3219658/0/en/Bright-Mountain-Media-Showcases-Award-Winning-Aruba-Campaign-CEO-Demonstrates-Confidence-with-Stock-Acquisition.html
Boca Raton, FL, Jan. 15, 2026 (GLOBE NEWSWIRE) -- Bright Mountain Media, Inc. (OTCQB: BMTM) (“Bright Mountain” or the “Company”), a leading marketing services platform that empowers brands, agencies, and publishers to go further, faster, today announced the release of an on-demand webinar titled “How Connected Research Helped Aruba Reimagine Tourism Marketing.” This concise, sub-30-minute session explores how Aruba Tourism Authority, Big Village, and Deep Focus collaborated to create an award-winning campaign rooted in connected research and fueled by creative that resonated deeply with high-value travelers.
Watch the webinar here: https://links.brightmountainmedia.com/connected-research-helped-aruba-tourism-marketing
Rebuilding Tourism Through Insight and Innovation
With approximately 93% of its GDP tied to tourism, Aruba faced significant pressure to restore demand post-pandemic while competing against global destinations. Big Village spearheaded a robust attitudinal segmentation and connected research initiative, ensuring insights flowed seamlessly from planning and creative development through media activation and closed-loop measurement—bridging the gap between research and real-world execution.
These insights powered Deep Focus’s “When You Love Aruba, It Loves You Back” creative platform, reframing tourism as a reciprocal relationship between travelers and the island’s people, culture, and environment. By activating attitudinal segments directly within major media platforms and linking performance to Aruba’s CRM, the campaign achieved record-breaking visitation, improved marketing ROI, and moved beyond generic “sun and sand” messaging to connect with travelers’ deeper values.
Industry Recognition
The campaign earned widespread acclaim for its creative excellence and measurable business impact, including:
Gold Magellan Award in Destination Marketing from Travel Weekly
Recognition in the Shorty Impact Awards for “When You Love Aruba, It Loves You Back”
These honors underscore how rigorous, connected research can drive work that is both emotionally resonant and demonstrably effective.
Webinar Highlights
The on-demand session features three key leaders behind Aruba’s success:
Kyle Kreuger, Deep Focus
Lea Giaquinto, Aruba Tourism Authority
Andy Davidson, Big Village
Together, they share the journey from attitudinal segmentation to “agentic” audience twins, platform integration, and measurement—illustrating how a connected system of insight, creative, media, and analytics helped Aruba safeguard its tourism economy and build a sustainable growth model.
Marketing, insights, and destination leaders seeking to apply connected research principles to their own brands are encouraged to watch and share the webinar with their teams.
Access the session here: https://links.brightmountainmedia.com/connected-research-helped-aruba-tourism-marketing
CEO Demonstrates Confidence in Bright Mountain Media
Bright Mountain Media also announced that Matt Drinkwater, Chief Executive Officer, filed a Form 5 with the U.S. Securities and Exchange Commission reporting the purchase of 299,500 shares of the Company’s common stock on December 10, 2025. This transaction reflects the CEO’s continued confidence in Bright Mountain Media’s long-term strategy and growth prospects.
View the filing here: https://www.otcmarkets.com/filing/html?id=19053288&guid=edt-kWxWzl1wdth
AveragePenny
5月前
$BMTM Is the Turnaround Complete at Three Sub-dollar Stocks Showing Profitability Momentum?
https://timebusinessnews.com/is-the-turnaround-complete-at-three-sub-dollar-stocks-showing-profitability-momentum/
The pursuit of asymmetric returns—where the potential upside far outweighs the downside—often leads experienced investors away from the highly scrutinized world of large-cap stocks and into the less liquid, more volatile terrain of micro-cap and small-cap companies. These sub-dollar stocks, many of which trade on over-the-counter (OTC) exchanges, are generally considered higher risk, but they also offer the greatest reward potential if a successful financial transformation is executed. The key for investors is to move past speculative rumors and identify tangible evidence that a business has fundamentally restructured its operations to achieve sustainable profitability.
This evidence is best observed through a powerful, positive shift in Adjusted EBITDA, a key operational metric that strips away non-cash charges and one-time events to reveal the true cash-generating ability of the core business. Bright Mountain Media (BMTM), a diversified holding company in the ad-tech and media space, has recently provided compelling data suggesting it has crossed this vital inflection point, making it a critical case study for screening similar turnaround opportunities.
BMTM’s Financial Discipline: The Recipe for Operational Leverage
BMTM’s financial results for the nine months ended September 30, 2025, are a masterclass in operational discipline. While the company achieved a solid 10% year-to-date revenue increase, bringing the top line to 43.5 million USD from 39.6 million USD, the real story lies in the control exercised over corporate spending. The company successfully executed a significant cost-cutting initiative, resulting in a 16% reduction in General and Administrative (G&A) expenses, which fell from 15.0 million USD to 12.6 million USD. This 2.4 million USD saving in overhead expenses, achieved simultaneously with revenue growth, is the textbook definition of operational leverage.
This combination proved transformative to the bottom line: the company’s Adjusted EBITDA swung dramatically from a 1.3 million USD loss in 2024 to a positive 1.9 million USD in 2025—a massive 251% improvement. For a small-cap entity, converting a substantial operational loss into a profit demonstrates that management has successfully scaled its revenue infrastructure and reset its corporate cost base, a crucial signal of long-term financial stability.
The Strategic Engine: Scalable Ad-Tech and CTV Focus
The viability of this turnaround hinges on the quality and scalability of BMTM’s revenue sources. The company has strategically prioritized its advertising technology division, which is explicitly cited as the primary driver of the year-to-date revenue growth. The ad-tech business, particularly its focus on programmatic Connected TV (CTV) inventory, provides inherent scalability. The high fixed costs associated with developing the proprietary platform are already incurred. Therefore, incremental revenue generated from onboarding new premium publishers and securing higher rates from advertisers—as the company reported—flows through the income statement more efficiently than project-based or service-driven revenue. While the total Cost of Revenue increased by 12% to 32.0 million USD, reflecting payments to publishers and direct project labor, the simultaneous increase in the Gross Margin (up 6% to 11.6 million USD) proves that the revenue captured is generating sufficient value to cover these direct variable costs and contribute meaningfully to the gross profit. This shift toward scalable ad-tech revenue while cutting corporate overhead is the company’s core strategy for sustaining positive Adjusted EBITDA.
Diversification into Data Intelligence and Niche Audiences
The long-term resilience of BMTM’s margins is being built on strategic alliances in high-margin, specialized areas. The company’s Big Village consumer insights subsidiary has partnered with consumr.ai to offer clients AI twins—virtual, deterministic consumer cohorts—for real-time market research. This moves the insights business beyond traditional, slow research methodologies and into the highly valuable domain of artificial intelligence-driven data monetization.
This capability enhances the value of its entire service platform, making it a more comprehensive and defensible partner for agencies and brands. Furthermore, the exclusive Supply-Side Platform (SSP) partnership with TotallyKidz provides BMTM access to the highly regulated, yet profitable, COPPA-compliant kids’ and parenting advertising market. By offering brand-safe inventory and leveraging its own owned-and-operated parenting media properties (like Mom.com), BMTM creates a high-barrier-to-entry moat around this specific audience segment. These strategic investments ensure that the revenue underpinning the turnaround is high-quality, specialized, and capable of supporting future margin expansion.
Analyzing the Quarterly Data for Consistency
To confirm the turnaround is not a one-time event, investors must look at the quarterly data. The results for the third quarter ended September 30, 2025, solidify the operational stability. Even with a slight 1% decrease in Q3 revenue, the cost discipline continued. Quarterly G&A expenses dropped 7% to 4.1 million USD. This sustained efficiency allowed the quarterly Net Loss to improve by 13% and, critically, pushed quarterly Adjusted EBITDA up 66% to 1.3 million USD. The consistent, sequential improvement in profitability metrics, even when revenue is slightly volatile, is strong evidence that the fundamental business model has been successfully reset. The management’s focus has clearly shifted to efficiency and profitable growth, a necessary transition for any micro-cap aspiring to attract institutional capital.
AveragePenny
6月前
$BMTM Bright Mountain Taps First-Party Data from CafeMom and MamasLatinas to Create “familyroom”
https://www.globenewswire.com/news-release/2025/12/16/3206278/0/en/Bright-Mountain-Taps-First-Party-Data-from-CafeMom-and-MamasLatinas-to-Create-familyroom.html
Integrated marketing services provider introduces parent- and kid-friendly ad platform, powered by BrightStream and Wild Sky Media
Boca Raton, FL, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Bright Mountain Media, (OTCQB: BMTM) (“Bright Mountain” or the “Company”), a marketing services platform company that empowers brands, agencies and publishers to go further, faster, today announced the launch of familyroom, a proprietary, family-focused advertising solution built in partnership with Wild Sky Media, the parent company of Mom.com, CafeMom, MamasLatinas, and LittleThings.
By combining efforts from its companies, including consumer insights and analytics firm, Big Village; BrightStream, its leading programmatic supply-side platform (SSP), and Wild Sky Media, the parent company of Mom.com, CafeMom, MamasLatinas, and LittleThings, Bright Mountain gives brands a single, privacy-first entry point to reach the modern household. Brands are able to reach kids, moms, dads, and caregivers — at scale, across every screen, with premium content, curated inventory, and fueled by powerful audience insights.
Millennial parents and Gen Alpha children now represent one of the most powerful consumer ecosystems in North America. These kids influence billions in household spending (a reported 42%) while parents increasingly seek safe, high-quality digital environments they can trust.
Yet many brands miss the mark by targeting moms only. While mothers still represent $2.4 trillion dollars in spending power, Millennial dads play an increasingly larger role. Still, 53% of dads report that brands ignore or misrepresent their contribution to family spending habits.
familyroom was developed to serve this combined audience with precision, transparency, and brand safety, offering marketers a dependable solution at a time when privacy regulation, signal loss, and fragmented platforms make family advertising increasingly complex. Bright Mountain curates these high value audiences through its first party and panel-level, direct, secured data with explicit consent from the consumer. BrightStream’s extensive CTV and in-app partnerships enable brands to reach them reliably through the shows, games, and apps they love best.
Many of America’s best-known brands are already benefitting from familyroom, which unifies BrightStream’s programmatic technology, Wild Sky Media’s long-standing family and parenting brands, and Bright Mountain’s audience intelligence capabilities into an integrated supply platform that delivers:
Every family screen, in one platform
CTV audience extension through proprietary parenting and household segments on brand-safe streaming publishers
Premium owned and operated media across Wild Sky Media’s top parenting destinations, delivering trusted content to the mom and family community
COPPA-compliant* in-app gaming inventory, selected from 3,000+ curated kids’ game apps across age ranges, interests, and play styles
Targeted audiences at scale, powered by BrightStream and Big Village’s Audience Intelligence platform, enabling:
Bespoke household and parenting audience segmentation
1P-anchored targeting with GDPR, CCPA, and COPPA-compliant methodologies
A pipeline of actionable insights including creative testing, audience validation, and performance analysis
Premium performance with transparent pricing
Cost-efficient access to brand-safe, high-performing family inventory, supported by BrightStream’s in-house optimization, dedicated service, and transparent pricing model
“familyroom reflects what the next era of family advertising should look like: It’s safe, curated, transparent, and built on real audience intelligence,” said Matt Drinkwater, CEO of Bright Mountain. “By combining BrightStream’s programmatic infrastructure with Wild Sky Media’s household reach – and leveraging the power of our Audience Insights platform -- we’re giving brands an impactful and responsible way to connect with families across screens.”
For more information about familyroom, visit https://brightstream.ai/familyroom.
AveragePenny
7月前
$BMTM BMTM’s Cost Management and AdTech Scale Drive 251% Adjusted EBITDA Improvement YTD
https://www.dailyinvestnews.com/bmtms-cost-management-and-adtech-scale-drive-251-adjusted-ebitda-improvement-ytd/
A Shift from Top-Line Ambition to Financial Discipline
Bright Mountain Media, Inc. (BMTM), a holding company spanning digital publishing, advertising technology, and consumer insights, has released financial results that signal a decisive pivot in its operational strategy.
For the nine months ended September 30, 2025, the company reported a 10% increase in revenue, reaching 43.5 million USD, up from 39.6 million USD for the same period in 2024. However, the true story is not the top-line growth but the dramatic improvement in profitability.
Adjusted EBITDA swung from a loss of 1.3 million USD in the first nine months of 2024 to a positive 1.9 million USD this year — a 251% improvement. This signals a transition away from a growth-at-any-cost model and toward operational efficiency and shareholder-focused value creation.
The Ad-Tech Engine and Operational Leverage
The advertising technology division continues to be the primary engine of growth. CEO Matt Drinkwater emphasized the momentum in this division, which uses a proprietary platform to connect premium advertisers with high-quality Connected TV (CTV) inventory.
This emphasis on premium placements and high-quality publishers increased both ad volume and pricing, contributing meaningfully to year-to-date revenue growth.
Importantly, ad-tech revenue is scalable: revenue can grow without proportional increases in fixed costs. BMTM drove a 10% revenue increase while cost of revenue rose only 12% (from 28.7 million USD to 32.0 million USD). Combined with tighter overhead management, operational leverage is clearly emerging.
Aggressive Cost Control and Overhead Reduction
The biggest driver of profitability improvement is cost discipline.
General and Administrative (G&A) expenses decreased 16% to 12.6 million USD, down from 15.0 million USD in the prior year. This 2.4 million USD overhead reduction represents nearly two-thirds of the total revenue increase of 3.9 million USD.
The effect cascaded across the income statement:
Gross margin improved 6%, reaching 11.6 million USD.
Net loss narrowed 23%, from 13.2 million USD to 10.1 million USD.
For a small-cap company, translating revenue growth into bottom-line improvement through cost control suggests strong management discipline and long-term stability.
Quarterly Performance Confirms the Trajectory
Third-quarter results reinforce the company’s positive momentum.
Q3 revenue dipped slightly by 1%, to 13.9 million USD (from 14.2 million USD in Q3 2024). However, operational efficiency more than compensated:
G&A expense decreased 7% to 4.1 million USD.
Quarterly net loss improved 13%, narrowing to 2.8 million USD from 3.3 million USD.
Adjusted EBITDA rose 66%, increasing to 1.3 million USD from 804,000 USD in Q3 last year.
This shows that even with modest revenue fluctuations, the company’s leaner operating structure consistently drives profitability improvements.
Strategic Business Units and Revenue Composition
For the nine months ended September 30, 2025, revenue across BMTM’s divisions was:
Consumer Insights: ~20.7 million USD
Advertising Technology: ~14.4 million USD
Creative Services: ~4.7 million USD
Media Services: ~2.4 million USD
Digital Publishing: ~1.2 million USD
Growth was driven primarily by the advertising technology division, which successfully onboarded premium publishers and attracted high-tier advertisers. This offset a decline in Creative Services revenue tied to fewer small-client projects, indicating a strategic move toward scalable, higher-margin ad-tech business.
Focus on Data and Premium Audiences: TotallyKidz and consumr.ai
Two major strategic partnerships highlight BMTM’s plan to capitalize on data intelligence and premium, compliant audiences.
TotallyKidz Partnership:
BMTM is now the exclusive Supply-Side Platform (SSP) partner for TotallyKidz, a leading COPPA-compliant kids’ ad network. This gives BMTM access to a curated portfolio of more than 3,000 kids’ gaming apps and a strong position in the high-demand Gen Alpha market. This demographic — influenced by Millennial parents — controls over 5.39 trillion USD in household purchasing influence.
Through Wild Sky Media and BrightStream, BMTM can now offer advertisers a scalable, brand-safe, privacy-compliant channel.
Big Village + consumr.ai Alliance:
BMTM’s Big Village consumer insights division has partnered with consumr.ai to introduce AI twins — virtual consumer cohorts modeled from real digital behavior. This removes guesswork from consumer research and provides real-time insights for media planning and product strategy.
Integrating these AI-driven insights with BMTM’s ad-tech stack allows the company to provide a unified, data-powered offering across planning, targeting, and measurement.
Investor Implications of a Profitable Turnaround
For investors, the key takeaway is clear: BMTM has demonstrated operational leverage and accelerating profitability.
The significant Adjusted EBITDA improvement, combined with reduced G&A, shows that the company is moving toward an optimized operating model. Although Q3 revenue growth was flat, the broader financial trend is positive and structural, not cyclical.
With strategic focus on high-growth segments like CTV ad-tech and AI-driven consumer intelligence, BMTM is positioned to build a scalable, defensible, and more predictable earnings profile.
Overall, Bright Mountain Media appears to be transitioning successfully toward long-term value creation in the competitive digital media and ad-tech landscape.
AveragePenny
7月前
$BMTM Bright Mountain Named Top Integrated Marketing Services Platform for 2025 by MarTech Outlook
https://www.globenewswire.com/news-release/2025/11/19/3191341/0/en/Bright-Mountain-Named-Top-Integrated-Marketing-Services-Platform-for-2025-by-MarTech-Outlook.html
Boca Raton, FL, Nov. 19, 2025 (GLOBE NEWSWIRE) -- Bright Mountain Media, Inc. (OTCQB: BMTM) (“Bright Mountain” or the “Company”), a leading integrated marketing services company and parent to Big Village, BrightStream, Deep Focus, and Wild Sky Media, has been recognized by MarTech Outlook as the Top Integrated Marketing Services Platform for 2025. The award celebrates Bright Mountain’s ability to connect insight to activation through a unified ecosystem of data, strategy, and execution.
This honor reflects Bright Mountain’s growing impact on the marketing technology landscape, with the Audience Intelligence platform, developed by Big Village, a Bright Mountain company, at the core of its innovation. The platform enables brands to turn market research into digital activation with accuracy and speed, using proprietary digital twins, synthetic data, and AI-powered audience segmentation to preserve signal fidelity from start to finish.
The platform is an important innovation as marketers begin to understand the benefits of unifying their marketing at advertising technology stacks. According to eMarketer’s recent report, Unifying Martech and Ad Tech Gives Marketers an Edge, 45.7% of marketers recognize that integration has improved both targeting and personalization, and nearly 25% report improvements in customer retention.
“Audience Intelligence was built to solve the fragmentation we’ve seen across the industry for years. Marketers are realizing that unifying their martech and adtech stacks doesn’t just improve efficiency — it improves performance. Our platform gives brands a way to move seamlessly from research to activation without losing fidelity,” says Matt Drinkwater, CEO of Bright Mountain. “This recognition from MarTech Outlook validates that we’re not just solving a problem; we’re reshaping the way brands connect insight to outcome.”
As part of its integrated approach, Bright Mountain supports mid-market and enterprise clients across retail, tourism, CPG, and healthcare with services that span research, strategy, creative, media, and measurement. Its ecosystem eliminates the fragmentation that often leads to wasted spend and distorted messaging -- what the company calls “marketing’s telephone game.”
In a feature profile accompanying the award, MarTech Outlook highlights Bright Mountain’s five-year partnership with a Caribbean tourism board, in which the company’s data-driven strategy led to the largest increase in visitation in the destination’s history. The campaign’s success, along with the follow-up work to address sustainability and local sentiment, demonstrates the company’s ability to adapt marketing strategy to real-world conditions.
Looking ahead, Bright Mountain is preparing to broadly launch the Audience Intelligence platform with enhanced synthetic data capabilities and agentic AI twins, allowing brands to derive deeper insights faster while simplifying campaign workflows.
“We’re honored to be recognized by MarTech Outlook,” added Drinkwater. “It’s proof that the market is hungry for integrated, insight-first marketing—and we’re proud to lead the way.”
AveragePenny
7月前
$BMTM Bright Mountain Media’s AdTech Engine Powers 10% YTD Revenue Surge to $43.5 Million
https://timebusinessnews.com/bright-mountain-medias-adtech-engine-powers-10-ytd-revenue-surge-to-43-5-million/#google_vignette
Bright Mountain Media, Inc. (BMTM) is showing signs of traction with its focused strategy on digital advertising technology, reporting a significant jump in year-to-date revenue despite a modest slip in the third quarter. The company announced that revenue for the nine months ended September 30, 2025, rose to $43.5 million, marking a robust 10% increase from the $39.6 million reported during the same period in 2024. This growth, equivalent to a $3.9 million increase, was primarily fueled by its advertising technology division.
CEO Matt Drinkwater underscored the ad-tech momentum, noting the successful leveraging of the proprietary platform to connect premium advertisers with high-quality Connected TV (CTV) inventory, leading to stronger pricing and increased ad volume.
Q3 Performance and Profitability Turnaround
While year-to-date figures show solid expansion, third-quarter revenue saw a slight 1 percent decrease, coming in at 13.9 million USD compared to 14.2 million USD in the prior year’s period. However, the profitability narrative is one of sharp improvement. The company significantly narrowed its net loss for the nine-month period by 23 percent, from 13.2 million USD to 10.1 million USD. More critically, non-GAAP Adjusted EBITDA saw a massive turnaround, swinging from a 1.3 million USD loss in the first nine months of 2024 to a 1.9 million USD positive figure this year — an improvement of 251 percent. The financial discipline is evident in cost control, with General and Administrative expenses falling 16 percent to 12.6 million USD year-to-date.
“Bright Mountain Media’s impressive 251% swing to positive Adjusted EBITDA year-to-date confirms that their strategic focus on scalable ad-tech platforms, especially in high-growth CTV, combined with rigorous cost control, is building a sustainable, profitable model for the future.”
— Douglas Baker, President of OTC PR Group
BMTM’s Core Market: Connected TV Advertising
The company’s focus on its advertising technology division and its expansion into Connected TV (CTV) places it directly inside the fastest-growing segment of the video advertising market. This shift provides a strong economic tailwind for programmatic ad tech providers like Bright Mountain Media, as media dollars move quickly from linear television to measurable, targeted digital video.
Strategic Moves in Data and Audiences
The growth engine appears linked to strategic initiatives positioning the company at the intersection of data and premium audience reach. Recent partnerships, such as the one with TotallyKidz to serve as its exclusive Supply-Side Platform (SSP) partner for COPPA-compliant kids’ advertising, highlight BMTM’s ability to secure premium, regulated inventory. Additionally, the alliance between BMTM’s consumer insights subsidiary, Big Village, and consumr.ai introduces AI-driven consumer twins, suggesting a push to monetize advanced, real-time audience intelligence, which is increasingly valuable in a privacy-first digital landscape. These moves reinforce the company’s commitment to leveraging its unified portfolio of technology, creative services, and consumer insights.
Management Outlook
Management continues to emphasize that the advertising technology division remains a key driver of growth, allowing the company to onboard premium publishers and attract top-tier advertisers. The ongoing strategic alliances and operational efficiencies, particularly in managing G&A costs, suggest a foundation for continued progress toward sustained profitability as the company seeks to build on its year-to-date momentum.
AveragePenny
8月前
$BMTM TotallyKidz Chooses Bright Mountain Media as Exclusive SSP Partner
https://www.globenewswire.com/news-release/2025/10/30/3177585/0/en/TotallyKidz-Chooses-Bright-Mountain-Media-as-Exclusive-SSP-Partner.html
Partnership brings 3,000+ curated kids’ game apps, a custom-curated portfolio, premium inventory and audience intelligence to the forefront of COPPA-compliant advertising.
Boca Raton, FL, Oct. 30, 2025 (GLOBE NEWSWIRE) -- TotallyKidz, the leading COPPA-compliant kids ad network, has selected Bright Mountain (OTCQB: BMTM) as its exclusive Supply-Side Platform (SSP) partner to power its premium kids’ ad campaigns.
The partnership centers on Bright Mountain’s custom-curated portfolio of more than 3,000 kids’ game apps, segmented by age brackets and tailored boys’ and girls’ categories, ensuring advertisers like TotallyKidz reach the right audiences in a safe, engaging, and privacy-first environment.
“Bright Mountain Media’s team has been a true extension of ours, delivering the technology, service, and audience expertise we need to grow,” said Julia Reip, VP of Sales at TotallyKidz. “Their ability to curate targeted inventory, tap into premium kids’ and parenting audiences of kids and their parents, and provide actionable insights makes them the perfect partner to help our advertisers connect with young audiences responsibly and effectively.”
Kids today have more influence than ever: Gen Alpha’s household influence is worth more than $5.39 trillion1, representing a greater market power than any generation in history. According to Numerator research, Gen Alpha shopping accounted for more than $28 billion, with billions more in influenced purchases, in 2024. In addition to their own purchases, 69% of these kids, born after 2010, have requested a purchase based on something they saw in an ad. Their Millennial parents, who now comprise the greatest percentage of the US population, are educated, progressive, and report that — for 87% of them — purchasing decisions are influenced by their children.2
Through its partnership with Bright Mountain, TotallyKidz taps into this audience with an unmatched combination of reach, data-driven insights and targeting, and strategic guidance. Bright Mountain’s portfolio of companies includes BrightStream, Wild Sky Media, and Big Village. BrightStream’s proprietary SSP technology, along with Wild Sky Media’s owned and operated, mom- and parenting-focused media properties, are enhanced by the targeting and insights delivered by Big Village.
BrightStream’s premium inventory delivers access across every screen, from its owned and operated properties, like Mom.com, MamasLatinas, CafeMom, and Little Things, to proprietary parenting and family segments on trusted streaming publishers (CTV). These carefully curated audiences are anchored in first-party publisher data and comply with GDPR, CCPA, and COPPA.
“TotallyKidz sets the standard for safe, engaging kids’ media,” said Matt Drinkwater, CEO of Bright Mountain. “By combining their leadership in the kids’ space with our programmatic technology, audience insights, and premium, family-focused inventory, we’re creating powerful opportunities for brands to reach younger audiences at scale — and in a fully COPPA-compliant, brand-safe way.”
The collaboration strengthens both companies’ positions in the digital advertising space, delivering value to publishers, advertisers, and, most importantly, the audiences they serve.
AveragePenny
9月前
$BMTM Bright Mountain Media’s Strategic Alliance with consumr.ai Ushers in a New Era of AI-Driven Insights
https://www.newstrail.com/bright-mountain-medias-strategic-alliance-with-consumr-ai-ushers-in-a-new-era-of-ai-driven-insights/
In a period of macroeconomic uncertainty, where investors perform a thorough analysis to hone in on the best AI stocks, this media company is starting to draw attention: Bright Mountain Media (BMTM) is charting a clear path forward, leveraging its diversified portfolio and a strategic focus on high-growth areas to deliver a robust financial performance in the second quarter of 2025.
While still a developing player on the OTCQB market, the company’s latest earnings report offers a compelling narrative for investors, showcasing significant revenue growth and a concerted effort to manage costs and narrow its path toward profitability. The key drivers are clear: a burgeoning advertising technology division and an aggressive push into AI-driven consumer insights.
A Tale of Two Halves: Revenue Growth and Strategic Priorities
Bright Mountain Media’s second-quarter earnings report reveals a company gaining considerable operational momentum. Total revenue for the quarter soared to $15.4 million, marking an impressive 18% increase from the $13.0 million reported in the same period last year. This growth wasn’t a fluke; it was mirrored in the company’s half-year results, with revenue rising 16% to $29.6 million. For a holding company with investments across several digital verticals, this consistent top-line expansion speaks to a strategic reallocation of resources toward its most lucrative segments.
The primary engine of this growth is undoubtedly the company’s advertising technology division. In Q2 2025, this segment alone accounted for approximately $5.1 million in revenue. This success is not an accident of market forces but a direct result of the company’s strategy to match demand from leading advertisers with premium ConnectedTV (CTV) advertising inventory. As the advertising landscape shifts away from traditional television and linear media, Bright Mountain has positioned itself at the forefront of the programmatic and CTV advertising boom. The company’s platform is effectively serving as a vital bridge, connecting top advertisers with a growing list of premium publishers and streaming platforms. This not only increases volume but also secures higher rates, creating a virtuous cycle of revenue generation.
While ad tech led the charge, the company’s consumer insights division was the largest contributor to the quarter’s revenue, bringing in approximately $7.3 million. This shows a balanced portfolio, where different business units can compensate for market headwinds in others. For instance, the company’s digital publishing division experienced a decline in revenue due to broader macroeconomic factors, including reduced website traffic and inflationary pressures. The ability of other divisions to offset these challenges highlights the resilience and diversification of Bright Mountain Media’s business model.
“The financial results of Bright Mountain Media are a clear signal that the company’s strategic investments, particularly in its advertising technology and consumer insights platforms, are generating real traction,” said Douglas Baker, President of OTC PR Group. “We believe the company is demonstrating a strong path toward sustainable growth and profitability, and its recent partnership with consumr.ai positions it to be a key player in the AI-driven marketing and media landscape.”
The Financials: From Top-Line Growth to Bottom-Line Progress
Beyond the headline revenue figures, a deeper dive into the financial report reveals a company that is becoming more financially disciplined. While gross margin saw an 11% decline to $3.0 million as a result of increased publisher and project costs, the company made significant strides in cost control. General and administrative expenses were slashed by a remarkable 24% to $4.0 million, demonstrating management’s focus on operational efficiency.
This discipline is starting to bear fruit on the bottom line. Bright Mountain’s net loss improved by 22% to $4.1 million in Q2 2025, a substantial improvement from the $5.2 million loss in the prior year. More tellingly for investors, the Adjusted EBITDA loss showed a massive 76% improvement, narrowing to just $218,000. On a half-year basis, the picture is even brighter: Adjusted EBITDA turned positive, hitting $599,000, a dramatic 130% improvement from the $2.0 million loss in the first half of 2024. These are not small, incremental changes but rather a strong signal that the company’s business model is gaining traction and moving toward a sustainable, profitable future.
A Forward-Looking Bet on the AI Revolution
The financial results, while impressive, tell only part of the story. The latest company news points to a forward-looking strategy that could unlock significant long-term value. Bright Mountain Media’s subsidiary, Big Village, has announced a strategic partnership with consumr.ai, a cutting-edge AI platform. This alliance is not merely a marketing gimmick but a foundational pivot that could redefine the company’s consumer insights business.
By fusing Big Village’s extensive research with consumr.ai’s proprietary AI “twin” technology, Bright Mountain Media can now offer clients an unprecedented service: real-time interaction with virtual consumer cohorts. These AI twins, built from observed digital behaviors, eliminate the traditional guesswork and sampling limitations of market research. For clients, this means accelerated, agile research cycles and the ability to test campaigns and product features with a virtual audience that is both dynamic and privacy-safe.
This move places Bright Mountain Media squarely in the middle of a global investment trend: the integration of artificial intelligence for commercial applications. While headlines often focus on the creators of AI models like Anthropic, or the hardware giants like Nvidia, Microsoft, and Alphabet, the true value-unlock for many companies will come from applying this technology to their core business models. BMTM is doing just that, leveraging AI to enhance its market offerings, reduce research waste, and provide more actionable insights for its clients. This strategic approach positions it alongside other prominent players benefiting from the AI surge, from data analytics leaders like Palantir to cloud infrastructure providers like Amazon and specialized software firms like Salesforce and Adobe.
The partnership is a clear signal to the market that Bright Mountain is not just reacting to trends but is actively shaping its future. By creating a unique and powerful AI-driven offering, the company is building a moat around its services and positioning itself as a leader in the next generation of marketing and media solutions. For investors, this dual narrative of strong, disciplined financial performance and a visionary strategic push into AI represents a compelling investment thesis in a dynamic and ever-evolving digital landscape. The company’s future appears to be driven by more than just numbers; it’s a story of strategic foresight and technological innovation.
AveragePenny
10月前
$BMTM Bright Mountain Media’s Ad Tech and AI Strategy Fuel Strong Financials
https://www.tidewaternews.com/business/bright-mountain-medias-ad-tech-and-ai-strategy-fuel-strong-financials/
In a period of macroeconomic uncertainty, where investors perform a thorough analysis to hone in on the best AI stocks, this media company is starting to draw attention: Bright Mountain Media (BMTM) is charting a clear path forward, leveraging its diversified portfolio and a strategic focus on high-growth areas to deliver a robust financial performance in the second quarter of 2025.
While still a developing player on the OTCQB market, the company’s latest earnings report offers a compelling narrative for investors, showcasing significant revenue growth and a concerted effort to manage costs and narrow its path toward profitability. The key drivers are clear: a burgeoning advertising technology division and an aggressive push into AI-driven consumer insights.
A Tale of Two Halves: Revenue Growth and Strategic Priorities
Bright Mountain Media’s second-quarter earnings report reveals a company gaining considerable operational momentum. Total revenue for the quarter soared to $15.4 million, marking an impressive 18% increase from the $13.0 million reported in the same period last year. This growth wasn’t a fluke; it was mirrored in the company’s half-year results, with revenue rising 16% to $29.6 million. For a holding company with investments across several digital verticals, this consistent top-line expansion speaks to a strategic reallocation of resources toward its most lucrative segments.
The primary engine of this growth is undoubtedly the company’s advertising technology division. In Q2 2025, this segment alone accounted for approximately $5.1 million in revenue. This success is not an accident of market forces but a direct result of the company’s strategy to match demand from leading advertisers with premium ConnectedTV (CTV) advertising inventory. As the advertising landscape shifts away from traditional television and linear media, Bright Mountain has positioned itself at the forefront of the programmatic and CTV advertising boom. The company’s platform is effectively serving as a vital bridge, connecting top advertisers with a growing list of premium publishers and streaming platforms. This not only increases volume but also secures higher rates, creating a virtuous cycle of revenue generation.
While ad tech led the charge, the company’s consumer insights division was the largest contributor to the quarter’s revenue, bringing in approximately $7.3 million. This shows a balanced portfolio, where different business units can compensate for market headwinds in others. For instance, the company’s digital publishing division experienced a decline in revenue due to broader macroeconomic factors, including reduced website traffic and inflationary pressures. The ability of other divisions to offset these challenges highlights the resilience and diversification of Bright Mountain Media’s business model.
“The financial results of Bright Mountain Media are a clear signal that the company’s strategic investments, particularly in its advertising technology and consumer insights platforms, are generating real traction,” said Douglas Baker, President of OTC PR Group. “We believe the company is demonstrating a strong path toward sustainable growth and profitability, and its recent partnership with consumr.ai positions it to be a key player in the AI-driven marketing and media landscape.”
The Financials: From Top-Line Growth to Bottom-Line Progress
Beyond the headline revenue figures, a deeper dive into the financial report reveals a company that is becoming more financially disciplined. While gross margin saw an 11% decline to $3.0 million as a result of increased publisher and project costs, the company made significant strides in cost control. General and administrative expenses were slashed by a remarkable 24% to $4.0 million, demonstrating management’s focus on operational efficiency.
This discipline is starting to bear fruit on the bottom line. Bright Mountain’s net loss improved by 22% to $4.1 million in Q2 2025, a substantial improvement from the $5.2 million loss in the prior year. More tellingly for investors, the Adjusted EBITDA loss showed a massive 76% improvement, narrowing to just $218,000. On a half-year basis, the picture is even brighter: Adjusted EBITDA turned positive, hitting $599,000, a dramatic 130% improvement from the $2.0 million loss in the first half of 2024. These are not small, incremental changes but rather a strong signal that the company’s business model is gaining traction and moving toward a sustainable, profitable future.
A Forward-Looking Bet on the AI Revolution
The financial results, while impressive, tell only part of the story. The latest company news points to a forward-looking strategy that could unlock significant long-term value. Bright Mountain Media’s subsidiary, Big Village, has announced a strategic partnership with consumr.ai, a cutting-edge AI platform. This alliance is not merely a marketing gimmick but a foundational pivot that could redefine the company’s consumer insights business.
By fusing Big Village’s extensive research with consumr.ai’s proprietary AI “twin” technology, Bright Mountain Media can now offer clients an unprecedented service: real-time interaction with virtual consumer cohorts. These AI twins, built from observed digital behaviors, eliminate the traditional guesswork and sampling limitations of market research. For clients, this means accelerated, agile research cycles and the ability to test campaigns and product features with a virtual audience that is both dynamic and privacy-safe.
This move places Bright Mountain Media squarely in the middle of a global investment trend: the integration of artificial intelligence for commercial applications. While headlines often focus on the creators of AI models like Anthropic, or the hardware giants like Nvidia, Microsoft, and Alphabet, the true value-unlock for many companies will come from applying this technology to their core business models. BMTM is doing just that, leveraging AI to enhance its market offerings, reduce research waste, and provide more actionable insights for its clients. This strategic approach positions it alongside other prominent players benefiting from the AI surge, from data analytics leaders like Palantir to cloud infrastructure providers like Amazon and specialized software firms like Salesforce and Adobe.
The partnership is a clear signal to the market that Bright Mountain is not just reacting to trends but is actively shaping its future. By creating a unique and powerful AI-driven offering, the company is building a moat around its services and positioning itself as a leader in the next generation of marketing and media solutions. For investors, this dual narrative of strong, disciplined financial performance and a visionary strategic push into AI represents a compelling investment thesis in a dynamic and ever-evolving digital landscape. The company’s future appears to be driven by more than just numbers; it’s a story of strategic foresight and technological innovation.
AveragePenny
12月前
$BMTM Bright Mountain and consumr.ai Announce Strategic Partnership to Advance AI-Driven Research and Media Intelligence
https://www.globenewswire.com/news-release/2025/06/26/3106257/0/en/Bright-Mountain-and-consumr-ai-Announce-Strategic-Partnership-to-Advance-AI-Driven-Research-and-Media-Intelligence.html
Bright Mountain’s consumer insights and analytics company, Big Village, now offers consumr.ai-powered AI twins that interact with consumer cohorts in real time.
Boca Raton, FL, June 26, 2025 (GLOBE NEWSWIRE) -- Bright Mountain Media, Inc. (Bright Mountain/OTCQB: BMTM), a marketing services platform company that empowers brands, agencies and publishers to go further, faster, announced that Big Village, a leading provider of consumer insights and analytics, and consumr.ai, the premier AI twin and intelligence platform, have entered into a strategic alliance to revolutionize how organizations access and act on consumer understanding. This partnership equally leverages Big Village’s research excellence and consumr.ai’s cutting-edge AI technology, creating a seamless bridge between deep consumer insights and real-time, behavior-based digital personas.
The result is that Big Village can now provide clients with a novel AI twin solution to interact with virtual consumer cohorts in real time.
The partnership fuses Big Village’s renowned research with consumr.ai’s proprietary platform and AI twin technology, to both parties’ benefit. For the first time, millions of consumers can be accurately portrayed by individually interactable personas that can tell you exactly how best to reach them or what they want to see from your products in real-time.
The dynamic, privacy-safe AI twins are built from observed, deterministic, cohort-driven media footprints that remove both sampling and guesswork. By integrating this technology with Big Village’s proven methodologies in audience segmentation, the alliance with consumer.ai offers accelerated, agile research cycles and actionable, persona-driven strategies.
“This new service reinforces our commitment to helping marketing professionals reduce waste by better connecting the historically fragmented stages of their workflow,” said Andy Davidson, Bright Mountain’s Chief Data and Analytics Officer and Managing Director of Big Village. "It’s a unique opportunity for our clients to test campaigns and product features with a virtual audience that has been built using the unique traits and characteristics identified through our research – and then brought to life using consumr.ai’s groundbreaking technology.”
Simultaneously, consumr.ai enhances its platform with Big Village’s rigorous segment insights. “Primary and secondary research cannot continue to be in siloes. It’s critical that marketers get a single comprehensive view. We need quantitative to feel more like primary research, while leveraging the innate scaled observed of secondary research,” says Gautam Mehra, CEO and Co-founder of consumr.ai and creator of the technology.
“What I am most excited by is the coming together of millions of digital signals and primary research data to create a single fused view for brands,” he adds.
This is the vision both companies in the alliance share as they chart a path forward for the research industry.
AveragePenny
1年前
$BMTM Bright Mountain Media, Inc Announces First Quarter 2025 Financial Results
https://www.globenewswire.com/news-release/2025/05/12/3079582/0/en/Bright-Mountain-Media-Inc-Announces-First-Quarter-2025-Financial-Results.html
First quarter revenue increased 14% to $14.2 million compared to the first quarter of 2024.
First quarter gross margin increased 36% to $4.3 million compared to the first quarter of 2024.
Boca Raton, FL, May 12, 2025 (GLOBE NEWSWIRE) -- Bright Mountain Media, Inc. (OTCQB: BMTM) (“Bright Mountain” or the “Company”), a global holding company with current investments in digital publishing, advertising technology, consumer insights, creative services, and media services, today announced its financial results for the first quarter ended March 31, 2025.
Matt Drinkwater, the CEO of Bright Mountain Media, announced continued financial momentum in the first quarter of the year, highlighting solid gains across key performance metrics.
"We are very pleased with our strong and steady financial performance", said Drinkwater. "In Q1, revenue grew by 14% year-over-year, while gross margin increased by 36%, demonstrating meaningful operational leverage and strategic execution."
The Company attributes the increase in revenue primarily to the strong performance of its advertising technology division. "Our ad tech team has done an exceptional job leveraging our platform to attract high-value advertisers," added Drinkwater. "By onboarding premium publishers and optimizing inventory quality, we've seen increases in both volume and effective rates, driving substantial revenue growth."
Financial Results for the Three Months Ended March 31, 2025
Revenue was $14.2 million, an increase of $1.7 million, or 14%, compared to $12.4 million for the same period of 2024. The increase in revenue was primarily from our advertising technology division, and was driven by our ability to leverage our resources to attract top advertisers, which in turn allowed us to onboard premium publishers. This led to an increase in volume, as well as rates and overall revenue. The increase was partially offset by a decline in revenue from our creative services division, which was primarily due to a decrease in the number of projects for small tier revenue customers.
Advertising technology revenue was approximately $4.2 million, digital publishing revenue was approximately $583,000, consumer insights revenue was approximately $7.0 million, creative services revenue was approximately $1.5 million, and media services revenue was approximately $841,000 during the first quarter of 2025.
Cost of revenue was $9.9 million, an increase of $607,000, or 7%, compared to $9.3 million for the same period in 2024. Cost of revenue is inclusive of: direct salary and labor costs of approximately $1.8 million for employees that work directly on customer projects; direct project costs of approximately $3.6 million for payments made to third-parties that are directly attributable to the completion of projects to allow for revenue recognition, non-direct project costs of approximately $1.0 million, publisher costs of approximately $3.0 million, and sales commissions of approximately $259,000.
General and administrative expense was $4.5 million, a decrease of 14%, compared to $5.2 million in the same period of 2024.
Gross margin was $4.3 million, an increase of 36%, compared to $3.1 million in the same period of 2024.
Net loss was $3.2 million, a decrease of 32%, compared to a $4.8 million net loss in the same period of 2024.
Adjusted EBITDA was $816,000, an increase of 173%, compared to Adjusted EBITDA loss of $1.1 million in the same period of 2024. See the below section on Non-GAAP Financial Measure for a reconciliation of net loss to EBITDA and Adjusted EBITDA.
AveragePenny
2年前
$BMTM Bright Mountain Media (OTCQB: BMTM) Announces Appointment of AdTech Veteran Tom Triscari as Director and Compensation Committee Chair
https://www.globenewswire.com/en/news-release/2024/09/17/2947463/0/en/Bright-Mountain-Media-OTCQB-BMTM-Announces-Appointment-of-AdTech-Veteran-Tom-Triscari-as-Director-and-Compensation-Committee-Chair.html
Boca Raton, FL, Sept. 17, 2024 (GLOBE NEWSWIRE) -- Bright Mountain Media, Inc. (OTCQB: BMTM) ("Bright Mountain" or the "Company"), a global marketing services platform with current investments in digital publishing, advertising technology, consumer insights, and creative and media services, announced via a FORM-31 on August 20, 2024, the appointment of Thomas Triscari to the Board of Directors and as Chair of the Compensation Committee.
With a distinguished career in the AdTech and digital media industries, Thomas Triscari brings a wealth of experience to Bright Mountain Media. Currently a Senior Advisor at Landmark Ventures, Triscari is instrumental in developing a premier M&A advisory practice within the AdTech and Media sectors. He is also the Founder of the Forensic AdTech Collaborative Thinktank (FACT), an initiative to pioneer new standards in the industry.
Triscari's extensive advisory and non-executive board roles include positions at WasteNot, Br1dge, Adfidence, and Compliant. He serves as a Non-Executive Board Member at Adslot and has made significant contributions as the Founder of the Quo Vadis Newsletter, a widely respected resource in AdTech.
Previously, Triscari has held influential roles at Yahoo! EMEA, where he participated in sales operations, planning, and strategy. His expertise was further demonstrated at Criteo, where he served as Director of Publisher Marketplace & Business Intelligence. As an entrepreneur, Triscari founded Labmatik, a consultancy specializing in programmatic advertising, and led Yieldr, a Demand-side Platform (DSP), as CEO.
Thomas Triscari, commented, "I am thrilled to join Bright Mountain Media as a Director," said Triscari. "The company's innovative approach to digital marketing and commitment to excellence aligns perfectly with my professional values and goals. I look forward to contributing to Bright Mountain Media's continued success and growth in the dynamic marketing landscape."
Matt Drinkwater, Chief Executive Officer of Bright Mountain Media, commented, "We are delighted to welcome Tom to our Board of Directors. Tom's extensive experience and deep understanding of the AdTech and media industries will be invaluable as we navigate the evolving marketplace. His strategic insights and industry expertise will significantly enhance our governance and drive our mission forward."
AveragePenny
2年前
$BMTM Bright Mountain Media Appoints Industry Veteran Joe Pergola as Director and Audit Committee Chair
https://www.globenewswire.com/en/news-release/2024/09/10/2943690/0/en/Bright-Mountain-Media-Appoints-Industry-Veteran-Joe-Pergola-as-Director-and-Audit-Committee-Chair.html
Boca Raton, FL, Sept. 10, 2024 (GLOBE NEWSWIRE) -- Bright Mountain Media, Inc. (OTCQB: BMTM) ("Bright Mountain" or the "Company"), a global marketing services platform with current investments in digital publishing, advertising technology, consumer insights, and creative and media services, announced via a FORM-31 on August 16, 2024, the appointment of Joe Pergola to the Board of Directors and as Chair of the Audit Committee.
Joe Pergola brings a wealth of experience to our team as the Chief Financial Officer of Truckstop, a leading digital marketplace for freight. With over 25 years in the industry, Joe has a distinguished track record of leading and transforming finance, accounting, mergers and acquisitions, corporate development, business and sales operations, and real estate for multiple Fortune 500 Media and Ad Tech companies. His impressive career includes key roles at Amazon, Criteo, The Weather Company, Yahoo, and Time Warner. Notably, as CFO of Integral Ad Science, Joe played a crucial role in the company’s successful IPO in 2021, which valued the company at $3.8 billion.
In his new role, Joe expressed his enthusiasm, stating, “I am honored to join the Bright Mountain Media Board of Directors. Matt continues to build a best-in-class team that has effectively integrated two companies, creating a unique value proposition for marketers. I look forward to collaborating with Matt, the Board, and the rest of the Bright Mountain Media leadership team to provide strategic direction, accelerate growth, and enhance shareholder value.”
Matt Drinkwater, Chief Executive Officer of Bright Mountain Media, commented, “Joe is an accomplished finance leader with a proven track record of driving revenue and profitability at scale. His financial expertise and hands-on operational experience with leading technology and digital media companies will be invaluable as we guide Bright Mountain Media through its next growth stage.”
AveragePenny
2年前
$BMTM Bright Mountain Media Appoints Elaine Riddell as Non-Executive Director Bringing 15 Years of Experience Driving Transformative Growth
https://www.globenewswire.com/news-release/2024/09/04/2940546/0/en/Bright-Mountain-Media-Appoints-Elaine-Riddell-as-Non-Executive-Director-Bringing-15-Years-of-Experience-Driving-Transformative-Growth.html
Boca Raton, FL, Sept. 04, 2024 (GLOBE NEWSWIRE) -- Bright Mountain Media, Inc. (OTCQB: BMTM) ("Bright Mountain" or the "Company"), a global marketing services platform with current investments in digital publishing, advertising technology, consumer insights, and creative and media services, announced via a FORM-31 on August 14, 2024, that they have appointed Elaine Riddell as Non-Executive Director of the Governance Committee.
Elaine Riddell is a dynamic growth strategist with a proven track record of unlocking breakthrough potential within companies. With over 15 years as a CEO at leading firms such as NOPWorld Health (a unit of UBM), TNS Healthcare, and Kantar Health (now Oracle LifeSciences), Elaine has a distinguished history of transforming established global data, analytics, and consulting firms into high-performing market leaders. Her efforts have consistently driven revenue growth at three times the market rate, demonstrating her unique ability to scale businesses rapidly while achieving attractive margins.
Elaine’s expertise extends from her foundational roles at Abbott Labs (now AbbVie) and IMS Health (now IQVIA), where she honed her skills in customer-centric innovation, strategic mergers and acquisitions, and building high-performance cultures. This broad experience underpins her current role as Managing Director at Oaklins DeSilva+Phillips, a leading investment bank specializing in M&A advisory within the marketing and media services sectors.
In addition to her advisory work, Elaine is an influential board director for the Executive Forum, a network of top executives dedicated to advancing business growth. She served as Vice President from 2012-2016 and 2018-2024 and was Chair of the Advisory Board for Themis Analytics from 2016 to its acquisition in 2017. Themis, a leader in data and analytics for the biopharma industry, benefited greatly from Elaine’s strategic guidance.
Elaine is a McGill University alumna and holds dual Canadian and American citizenship.
Elaine Riddell stated, "I am thrilled to join Bright Mountain Media's Board of Directors at an important and exciting time. The company's innovative marketing services approach and commitment to excellence align perfectly with my values and experience. I look forward to working with the team to enhance Bright Mountain Media's governance further and drive its continued success."
Matt Drinkwater, CEO of Bright Mountain Media, commented, "We are excited to welcome Elaine Riddell to our Board of Directors. Her extensive experience transforming market research companies and deep understanding of strategic growth make her an invaluable addition to our team. Elaine's insights and leadership will be instrumental as we advance our position in the global marketing services landscape and uphold our commitment to exceptional governance."
Additionally, Bright Mountain Media is excited to announce that Matt Drinkwater, our Chief Executive Officer, has been appointed Interim Chairman of the Board, effective immediately. This appointment comes at a crucial juncture as we undergo significant strategic and financial transformations. Key developments include:
Strategic Acquisitions: We have undertaken acquisitions that strengthen our market position and expand our capabilities.
Debt Restructuring: Our debt restructuring efforts pave the way for clearer profitability.
Governance Enhancements: We have implemented new governance structures to support our evolving business needs better.
Growth and Transformation: We are advancing our growth strategy and business transformation initiatives to ensure long-term success.
Matt Drinkwater's new role as Interim Chairman highlights our commitment to steering this transformative phase with solid leadership and a clear strategic vision.
AveragePenny
2年前
$BMTM Bright Mountain Media, Inc Announces Second Quarter 2024 Financial Results
https://www.globenewswire.com/en/news-release/2024/08/14/2930430/0/en/Bright-Mountain-Media-Inc-Announces-Second-Quarter-2024-Financial-Results.html
Second quarter revenue increased to $13.0 million compared to $12.6 million for the second quarter of 2023.
Half year revenue increased by $11.3 million to $25.5 million compared to $14.1 million for the same period of 2023.
Boca Raton, FL, Aug. 14, 2024 (GLOBE NEWSWIRE) -- Bright Mountain Media, Inc. (OTCQB: BMTM) (“Bright Mountain” or the “Company”), a global marketing service platform with capabilities in digital publishing, advertising technology, consumer insights, creative and media services, today announced its financial results for the second quarter and six months ended June 30, 2024.
Matt Drinkwater, CEO of Bright Mountain, expressed enthusiasm about the company's recent credit amendment. “We're pleased with a key amendment we entered into in the second quarter that enhances our financial flexibility by deferring certain payments owed to Centre Lane Partners, our lending partner. This adjustment will help bolster our growth initiatives.
We're also pleased with our ongoing financial performance, marked by the successful integration of Big Village and Deep Focus with our legacy Bright Mountain business, and significant cost-reduction efforts. Our current focus is on unlocking further synergies, launching innovative products and business lines, and advancing our vision of an AI-driven marketing services platform.
An excellent example of these synergies is the organic growth from our ad tech division, driven by the strategic use of data assets from our market research division. This approach opens up new and innovative opportunities to enhance return on advertising spend for our clients. We are optimistic about the potential for future synergies and continued success.”
Financial Results for the Three Months Ended June 30, 2024
Revenue was $13.0 million, an increase of $387,000, or 3%, compared to $12.6 million for the same period of 2023. This increase was due to an improvement in revenue from our advertising technology division, which was driven by our ability to leverage our resources to attract top advertisers, which in turn allowed us to onboard premium publishers. This led to an increase in volume, as well as rates and overall revenue. This increase in revenue was partially offset by a decline in revenue in our digital publishing division, which was significantly impacted by macroeconomic factors, which reduced traffic to our website, coupled with an overall reduction in spending by some customers related to inflationary concerns and reduction in website traffic.
Advertising technology revenue was approximately $3.6 million, digital publishing revenue was approximately $516,000, consumer insights revenue was approximately $6.7 million, creative services revenue was approximately $1.7 million, and media services revenue was approximately $566,000 during the second quarter of 2024.
Cost of revenue was $9.6 million, an increase of $1.2 million, or 14%, compared to $8.4 million for the same period in 2023. The increase is mainly a result of increased publisher costs of $1.2 million, which is driven by the increase noted in revenue for our advertising technology division. These are payments to media providers and website publishers.
Cost of revenue is inclusive of publisher costs of $2.3 million, direct project costs of approximately $3.1 million for payments made to third-parties that are directly attributable to completion of projects to allow for revenue recognition, direct salary and labor costs of approximately $2.1 million for employees that work directly on customer projects, and $1.6 million of non-direct project costs.
General and administrative expense was $5.3 million, a decrease of $2.8 million, or 35%, compared to $8.1 million in the same period of 2023.
Gross margin was $3.4 million, a decrease of 19%, compared to $4.2 million in the same period of 2023.
Net loss was $5.2 million, a decrease of 14%, compared to a $6.1 million net loss in the same period of 2023.
Adjusted EBITDA loss was $920,000, compared to Adjusted EBITDA loss of $1.9 million in the same period of 2023. See the below section on Non-GAAP Financial Measure for a reconciliation of net loss to EBITDA and Adjusted EBITDA.
Financial Results for the Six Months Ended June 30, 2024
Revenue was $25.5 million, an increase of $11.3 million, or 80%, compared to $14.1 million for the same period of 2023. For the six months ended June 30, 2024, revenue includes $18.3 million which represents the impact of the Big Village Acquisition, which was completed in April 2023. This compares to $9.2 million for the same period in 2023. As a result, the acquisition contributed to revenue for three months of the prior period and for the full six months of the current period and is the main driver of the increase in revenue for the six months ended June 30, 2024.
Advertising technology revenue was approximately $6.2 million, digital publishing revenue was approximately $950,000, consumer insights revenue was approximately $13.4 million, creative services revenue was approximately $3.7 million, and media services revenue was approximately $1.2 million during the six months ended June 30, 2024.
Cost of revenue was $18.9 million, an increase of $9.5 million, or 101%, compared to $9.4 million for the same period in 2023. For the six months ended June 30, 2024, cost of revenue includes $14.0 million, or 74%, which is the impact of the Big Village Acquisition, which was completed in April 2023. This compares to $6.7 million, or 72%, for the same period in 2023. As a result, the acquisition contributed to cost of revenue for three months of the prior period and for the full six months of the current period and is the main driver of the increase in cost of revenue for the six months ended June 30, 2024.
Cost of revenue is inclusive of publisher costs of $4.1 million for payments to media providers and website publishers, direct salary and labor cost of approximately $4.1 million for employees that work directly on customer projects, direct project costs of approximately $6.2 million for payments made to third-parties that are directly attributable to completion of projects to allow for revenue recognition, and $3.7 million for non-direct project cost.
General and administrative expense was $10.6 million, a decrease of 9%, compared to $11.6 million in the same period of 2023.
Gross margin was $6.6 million, an increase of 38%, compared to $4.7 million in the same period of 2023.
Net loss was $10.0 million, an increase of 1%, compared to a $9.9 million net loss in the same period of 2023.
Adjusted EBITDA loss was $2.0 million, compared to Adjusted EBITDA loss of $3.9 million in the same period of 2023. See the below section on Non-GAAP Financial Measure for a reconciliation of net loss to EBITDA and Adjusted EBITDA.
AveragePenny
2年前
$BMTM $GOOG Are Digital Advertising Stocks A Safe Haven? Analyzing Alphabet, Bright Mountain Media and Key Players
https://techbullion.com/are-digital-advertising-stocks-a-safe-haven-analyzing-alphabet-bright-mountain-media-and-key-players/
Resilient Growth: Despite the broader tech sector’s fluctuations, digital advertising shows strong resilience and growth, driven by giants like Google and innovative companies like Bright Mountain Media. Google’s significant revenue increase and Bright Mountain Media’s diverse service offerings exemplify the sector’s robust performance.
Strategic Advantages: Digital advertising benefits from being an essential service with high adaptability and data-driven precision, making it less vulnerable to economic downturns compared to other industries. Companies like Bright Mountain Media enhance ROI for advertisers through targeted solutions and insights-driven strategies.
Comparison with Other Sectors: While industries like automotive manufacturing and real estate have faced challenges, digital advertising thrives on continuous innovation and the digitization of consumer habits, underscoring its potential as a lucrative investment opportunity in contrast to traditional sectors.
In an economic landscape punctuated by fluctuations across the tech sector, digital advertising has proven to be resilient. In some cases, thriving, suggesting a fertile ground for investors seeking outsized returns. Amidst a broader tech downturn, it is crucial to differentiate between the general tech industry and the specialized niche of digital advertising and media. This sector, bolstered by innovative companies like Bright Mountain Media, Inc. (OTCQB: BMTM) and the impressive results of Alphabet’s Google, presents a compelling argument for its distinct potential.
The Resilience of Digital Advertising
The digital advertising sector continues to demonstrate robust growth, spearheaded by industry giants and supported by burgeoning firms. This week, Luigi Wewege, the president of Caye International Bank shared his research on high growth stocks where the digital marketing industry overall received a high rating. Alphabet Inc., Google’s parent company, recently posted a significant revenue jump of 15% to $80.5 billion, outpacing expectations. This surge was driven in part by its advertising revenues from platforms like YouTube and Google Search, underscoring the enduring demand for digital advertising space despite broader economic headwinds. The sector’s resilience is further illustrated by trends in emerging formats such as podcast advertising. According to the IAB U.S. Podcast Advertising Revenue Study prepared by PricewaterhouseCoopers LLP, while the broader challenging ad market in 2023 slowed podcast growth, this niche is projected to expand by 12% to over $2 billion this year, with expectations to reach nearly $2.6 billion by 2026. Innovations in programmatic advertising, along with new revenue streams from video and live events, are poised to drive this growth.
However, the spotlight also deserves to shine on smaller entities that are carving out substantial niches within this domain. Bright Mountain Media, a noteworthy example, has reported a stunning 128% increase in annual revenue, showcasing a sharp ascendancy in its market presence. With a diversified portfolio that spans across advertising, marketing, technology, and media services fused by data-driven insights, BMTM stands out as a microcosm of growth potential within the sector. The success of such firms highlights the channel’s wide appeal and the diverse opportunities that continue to emerge in the digital advertising landscape.
Why Digital Advertising Stands Apart
Digital advertising benefits from several unique attributes that insulate it against the volatility seen in the broader tech landscape:
Essential Service Provision: Unlike discretionary tech gadgets or speculative software products, advertising is an essential service for businesses aiming to reach consumers effectively. This makes digital advertising a staple expenditure for companies regardless of economic conditions.
Data-Driven Precision: Companies like Bright Mountain Media leverage sophisticated analytics and consumer insights to optimize advertising effectiveness. For instance, BMTM’s Big Village Insights and Wild Sky Media MomLife brands use cutting-edge technology and in-depth analysis to offer targeted advertising solutions, thereby enhancing ROI for advertisers.
Scalability and Adaptability: Digital advertising platforms can quickly adjust to changing market dynamics and consumer behaviors, unlike traditional media which may have longer lead times and less flexibility.
Diverse Revenue Streams: By integrating multiple services and offerings, companies within this space, such as Bright Mountain Media, can tap into various revenue streams from strategy, creative services, media planning, and data analysis.
Case Study: Bright Mountain Media’s Strategic Positioning
Bright Mountain Media exemplifies strategic positioning in digital advertising, harnessing a composite approach to service delivery. With a suite of interconnected brands, each specializing in different facets of the advertising process, BMTM delivers an end-to-end solution that is particularly attractive in an environment where efficiency and effectiveness are paramount. The impressive financial performance, with a gross margin increase of 41% in 2023, is testament to their effective business model and market demand for their specialized services.
While companies like The Trade Desk and PubMatic have shown robust growth and strong profitability in the adtech space, their performance has yet to match the exceptional rises seen by giants like Google and specialized firms like Bright Mountain Media. Here’s a deeper analysis incorporating the distinct features and challenges these companies face, which might explain why their stocks could perform differently:
Scope and Scale: Google, with its dominant market position in online search, has a massive advantage in digital advertising due to its extensive data and widespread user engagement. This broad reach allows Google to command a significant portion of advertising budgets worldwide. Similarly, Bright Mountain Media, although smaller, benefits from its comprehensive approach—integrating advertising, marketing, technology, and media services under one roof, which is particularly appealing in today’s fragmented media landscape.
Diversification and Resilience: Google’s diversification across multiple platforms like YouTube, Google Search, and Android provides resilience and extensive market penetration that specialized adtech firms can’t easily match. The Trade Desk, focusing on the buy-side of the digital advertising market, and PubMatic, servicing the sell-side, cater to more specialized segments, which can limit their growth potential compared to Google’s more comprehensive ecosystem.
Technological and Innovative Edge: Google continually invests in advancing its technology, particularly in AI and machine learning, to maintain superior ad targeting and effectiveness. Bright Mountain Media also leverages data-driven insights across a wide array of services, creating unique value. In contrast, while The Trade Desk and PubMatic are certainly innovative within their respective niches—such as The Trade Desk’s AI-powered, cloud-based platform for ad buying automation—they may not fully encompass the broader dynamics and scale of Google’s capabilities.
Operational Efficiencies and Risks: The operational models of The Trade Desk and PubMatic, though efficient, face different market dynamics. PubMatic’s unique approach to managing its hardware infrastructure to reduce costs also carries significant capital expenditure and operational risks. These are challenges that larger, more diversified firms like Google can more readily absorb.
Revenue Growth and Market Dynamics: The Trade Desk and PubMatic have shown impressive revenue growth, with The Trade Desk rapidly increasing its revenue and maintaining high customer retention rates, and PubMatic leveraging its infrastructure to cut costs significantly. However, their growth trajectories still face stiff competition from Google’s pervasive presence and Bright Mountain Media’s integrated service model. Moreover, as highlighted in recent reports like the IAB U.S. Podcast Advertising Revenue Study, sectors like podcasting show significant growth potential but also highlight the fragmented nature of digital advertising growth, which benefits firms with broader operational scopes.
These factors collectively illustrate why, despite their successes, some ad tech stocks may not reach the same market performance levels as industry leaders like Google or highly integrated firms like Bright Mountain Media. Their more niche focus, while advantageous in specific segments, might not capture broader market opportunities as effectively. This nuanced understanding of their business models, market reach, and strategic positioning is crucial for evaluating their potential in a competitive landscape.
Digital Advertising Compared To Other Traditional Investor Favourites
While digital advertising continues to flourish, several traditionally reliable industries have not fared as well, further accentuating the opportunity within digital advertising. Industries such as automotive manufacturing and retail have experienced stagnant growth due to supply chain disruptions and shifting consumer preferences accelerated by the pandemic. Similarly, the real estate sector has faced challenges with fluctuating interest rates affecting buyer affordability. In contrast, digital advertising thrives on continuous innovation and the increasing digitization of consumer habits. This sector’s ability to adapt and grow, even in uncertain times, starkly contrasts with these other industries’ struggles, highlighting its potential as a particularly promising area for investment.
Conclusion: A Sector Worth Watching
For investors, distinguishing between the broader tech malaise and the vibrant field of digital advertising is essential. The sector’s growth is fueled by innovation, essential service delivery, and an increasing shift of consumer and business activities online. As demonstrated by companies like Google and Bright Mountain Media, digital advertising not only offers resilience in turbulent times but also presents opportunities for significant growth.
Thus, while tech stocks may face headwinds, digital advertising stands as a beacon of growth, meriting investor attention for those seeking robust and potentially lucrative market opportunities. Yet among the industry players, are also those platforms that participate in the pay per click arena, which may soon have to be weighed by the European Union and FTC for compliance and transparency.
AveragePenny
2年前
$BMTM Bright Mountain Media, Inc. (OTCQB: BMTM) Leveraging AI for Advanced Audience Insights and Data Analysis.
https://www.globenewswire.com/news-release/2024/04/10/2860679/0/en/Bright-Mountain-Media-Inc-OTCQB-BMTM-Leveraging-AI-for-Advanced-Audience-Insights-and-Data-Analysis.html
Big Village Launches Smart Targets: Dynamic Real-Time Audience Segments That Help Brands and Agencies Reach the Highest Value Customers and Reduce Waste.
Boca Raton, FL, April 10, 2024 (GLOBE NEWSWIRE) -- Bright Mountain Media, Inc. (OTCQB: BMTM) (“Bright Mountain” or the “Company”), a global marketing services platform with current investments in digital publishing, advertising technology, consumer insights, and creative and media services, today announced that their subsidiary Big Village, a leader in consumer insights, has launched an innovative new product, Smart Targets, which represents a paradigm shift in how brands manage and understand their target customer profiles. Designed to help consumer brands maintain an always-on connection to their customers, Smart Targets provide a dynamic, evolving picture of buyer personas - empowering strategic decision-making, enriching marketing efforts, and fueling growth.
"More than ever, consumer interests, preferences and behaviors are dynamic, not static. Traditional market research relies too much on episodic reads of the target customer and misses the dynamic nature of the consumer-brand relationship that has developed in the digital age," said Matt Drinkwater, CEO of Bright Mountain Media. “With Smart Targets, brands are able to execute with recency and relevance, thus delivering better performance and less waste a goal every marketer has in today’s fragmented environment.”
Big Village leverages AI to derive audiences, assess consumer sentiment among large samples, and mine large data sets with natural language. “Artificial intelligence is central to our ability to provide our clients with an up-to-date understanding of their target audience that goes beyond the traditional behavioral signals common in the marketing ecosystem. By combining qualitative, quantitative, and behavioral data with generative AI analytic tools, we can provide deeper audience understanding in a fraction of the time and cost,” says David Albert, Big Village’s General Manager.
Promising to support insights and marketing leadership, Smart Targets are designed to enhance clarity and control in decision-making, leveraging an always-on, accessible platform that strengthens with each related insights project. The process builds an invaluable asset for client teams transforming how they work with their stakeholders and communicate with consumers. Big Village ensures that this innovation represents not just a transient change, but a strategic evolution built for the challenges and complexities of modern marketplaces.
For additional information about Smart Targets and how they're set to change the landscape of consumer insights, visit https://big-village.com/.
AveragePenny
2年前
$BMTM HBO and Deep Focus Celebrate the Silver Anniversary of The Greatest Series of All Time
https://www.globenewswire.com/news-release/2024/03/05/2840379/0/en/HBO-and-Deep-Focus-Celebrate-the-Silver-Anniversary-of-The-Greatest-Series-of-All-Time.html
Boca Raton, FL, March 05, 2024 (GLOBE NEWSWIRE) -- Bright Mountain Media, Inc. (OTCQB: BMTM) (“Bright Mountain” or the “Company”), a global holding company with current investments in digital publishing, advertising technology, consumer insights, and creative media services, today announced that their subsidiary, Deep Focus, an award-winning creative and media agency, recently launched a campaign with HBO to celebrate the 25th anniversary of The Sopranos.
Just months after the re-launch of Deep Focus, the agency and HBO are once again partnering to celebrate another seminal anniversary for The Sopranos.
For the series’ 20th anniversary, the agency partnership created one of the greatest twitter threads of the year with a single tweet, offering Soprano-worthy mob nicknames for whoever wanted one. 300,000,000 impressions and 5 years later, the two are back at it.
On January 10th, The Sopranos turned 25. Deep Focus and HBO wanted to make sure that its silver anniversary was unforgettable with three activations to excite the fandom.
Long revered by fans as a cornerstone of the series itself, Tony’s beloved ducks set into course Tony’s surprising and complex character arc. To pay homage to the (in)famous, they welcomed them back to Tony’s backyard for a livestream on social, 25 years after they first appeared, resulting in over 1,000,000 minutes spent with duck content across platforms.
Few shows cast food itself in such a central role as The Sopranos, from Carmela’s ziti to a slice of gabagool. To give fans who have always wanted to try Jersey’s finest for themselves, they launched a Satriale’s pop-up that delivered an original Sopranos-inspired Italian sandwich right to their door. For one day only, New York and Los Angeles had a chance to get a bite of television history, exclusively on Postmates - which sold out in just two hours.
Finally, to pay respect to the greatest show of all time, they condensed each of its 86 action-packed, genre-defining episodes into 60 seconds, for the fans to get a bite-sized taste of every moment, which resulted in HBO’s TikTok gaining 50,000 followers in the first two weeks of the campaign.
This marks another significant campaign for the relationship between Deep Focus and HBO, who together have won several awards, including the 2023 Webby for Best Overall Social Presence – Media/Entertainment, a 2022 MediaPost OMMA Award in the Entertainment: Games/Music/TV/Other category, and a 2019 Clio Entertainment Gold Award, just to name a few.
"The Sopranos redefined the television landscape, and reaching this 25-year milestone is a testament to its enduring legacy and the profound connection it has with its audience," said Steve Scutellaro, SVP & Managing Director of Deep Focus. "Our latest collaboration with HBO speaks to our commitment to pushing boundaries and celebrating iconic storytelling. Here's to honoring the past and shaping the future of entertainment together."
AveragePenny
3年前
$BMTM Big Village Launches Audience Intelligence Services: Revolutionizing Audience Strategy, Targeting, and Measurement
https://www.globenewswire.com/news-release/2023/12/07/2792633/0/en/Big-Village-Launches-Audience-Intelligence-Services-Revolutionizing-Audience-Strategy-Targeting-and-Measurement.html
Boca Raton, FL, Dec. 07, 2023 (GLOBE NEWSWIRE) -- Bright Mountain Media, Inc. (OTCQB: BMTM) ("Bright Mountain" or the "Company"), a global holding company with current investments in digital publishing, advertising technology, consumer insights, and creative media services, today announced that their subsidiary Big Village, a leading innovator in the consumer insights industry, has launched its Audience Intelligence platform, a game-changer in the realm of audience profiling, targeting, and strategy. The launch represents a major advancement in technology dedicated to supporting brands, agencies, publishers, and other stakeholders across the digital marketing landscape to understand, target, and evaluate both consumer and business segments more effectively.
Built entirely from the voice of the customer, Audience Intelligence offers an unparalleled and comprehensive taxonomy of thousands of segments that capture the unique intentions, sentiments, interests, values, and behaviors coveted by brands and their agencies. Deep media, behavioral, and attitudinal insights on each combined with the option to incorporate custom segments into the platform differentiate it from other audience services available in the market.
Brands, agencies, and other industry players can leverage Audience Intelligence to enrich their first-party data assets, including survey data and customer data, plan media and communications strategies, and activate campaigns for pre-built or custom segments across a range of media platforms.
"What makes Audience Intelligence different is the seamless integration it provides between the voice of the consumer and the campaigns that are ultimately delivered to them,” shares Chief Data Officer, Andy Davidson. “We have intentionally built our platform to enable brands and agencies to avoid the hops across various stages of strategy, planning, activation, and measurement that typically dilute campaigns. At the same time, we've purpose-built our solution to help publishers improve monetization with details on their first-party audiences that other solutions can't provide."
With the launch of Audience Intelligence, Big Village is reshaping the way the digital marketing industry approaches strategy and execution. By offering a platform that connects the dots between consumer insights and campaign execution, Big Village empowers brands, agencies, and publishers to reach their target audience with precision and effectiveness, ultimately maximizing their return on investment.
For more information about Audience Intelligence and its capabilities, please visit https://big-village.com/insights/audience-intelligence.
AveragePenny
3年前
$BMTM Bright Mountain Media, Inc Announces Third Quarter 2023 Financial Results
https://www.globenewswire.com/news-release/2023/11/14/2780432/0/en/Bright-Mountain-Media-Inc-Announces-Third-Quarter-2023-Financial-Results.html
Boca Raton, FL, Nov. 14, 2023 (GLOBE NEWSWIRE) -- Bright Mountain Media, Inc. (OTCQB: BMTM) (“Bright Mountain” or the “Company”), a global holding company with current investments in digital publishing, advertising technology, consumer insights, and creative media services, today announced its unaudited financial results for the three and nine months ended September 30, 2023.
Third Quarter 2023 Highlights
Revenue increased 192% to $15.3 million compared to $5.3 million in the prior year period
Gross margin increased 57% to $3.4 million compared to $2.1 million in the prior year period
Mr. Drinkwater concluded: “We are very excited to welcome Deep Focus Agency and Big Village Insights to the Bright Mountain Media family of brands. We are highly encouraged by the addition of these businesses into our portfolio and have started to work together in ways to use our existing ad-tech and owned and operated web properties for our new customers. These are established high margin businesses that will aid in continued creative content creation, help unearth a new generation of data products to bring to market and bring a fresh, innovative perspective to how advertising technology, creative agencies, digital insights, and content publishing can work together. We will continue to work together as one organization to source new opportunities, both organic and inorganic, to inspire our customers and continue to drive growth in this challenged environment.”
Financial Results for the Three Months Ended September 30, 2023
Revenue was $15.3 million, an increase of $10.0 million or 192% compared to $5.3 million for the same period of 2022, which was driven by the Big Village Acquisition, and was partially offset by macroeconomics factors, coupled with an overall reduction in spending by some partners due to inflationary concerns, which has led to lower than normal rates and lower earnings.
Advertising technology revenue was approximately $3.6 million and digital publishing revenue was approximately $1.0 million. The new offerings we acquired as part of the Big Village Acquisition were consumer insights, creative services, and media services. Creative insights revenue was approximately $8.0 million, creative services revenue was approximately $1.8 million, and media services revenue was approximately $793,000 during the third quarter of 2023.
Cost of revenue increased to $11.9 million as a result of new cost associated with our new revenue offerings from the Big Village Acquisition, inclusive of direct salary and labor cost of approximately $2.7 million for employees that work directly on customer projects, and direct project costs of approximately $3.5 million for payments made to third-parties that are directly attributable to completion of projects to allow for revenue recognition and $2.9 million for non-direct project cost.
General and administrative expense was $4.1 million, an increase of 24%, compared to $3.3 million in the same period of 2022.
Impairment of goodwill and intangibles increased approximately $16.3 million, or 100% compared to the same period of 2022. The Company performed an assessment of its goodwill and intangible assets, the assessment indicated that the carrying value was in excess of its implied fair value, resulting in an impairment charge.
Gross margin was $3.4 million, an increase of 57%, compared to $2.1 million in the same period of 2022.
Net loss was $19.8 million, an increase of 786%, compared to a $2.2 million net loss in the same period of 2022.
Adjusted EBITDA profit was $283,000 compared to Adjusted EBITDA loss of $(373,000) in the same period of 2022. See the below section on Non-GAAP Financial Measure for a reconciliation of net loss to EBITDA and Adjusted EBITDA
Financial Results for the Nine Months ended September 30, 2023
Revenue was $29.4 million, an increase of $15.0 million or 104% compared to $14.4 million for the same period of 2022.
Advertising technology revenue was approximately $6.1 million, digital publishing revenue was approximately $3.4 million, creative insights revenue was approximately $14.9 million, creative services revenue was approximately $3.5 million, and media services revenue was approximately $1.4 million during 2023.
Cost of revenue increased to $22.1 million and includes direct salary and labor cost of approximately $5.2 million, direct project costs of approximately $6.1 million and non-direct project cost. of approximately $5.3 million.
General and administrative expense was $14.9 million, an increase of 41%, compared to $10.6 million in the same period of 2022.
Gross margin was $7.3 million, an increase of 10%, compared to $6.7 million in the same period of 2022.
Net loss was $29.6 million, an increase of 411%, compared to a $5.8 million net loss in the same period of 2022.
Adjusted EBITDA loss was $3.6 million compared to Adjusted EBITDA loss of $1.8 million in the same period of 2022. See the below section on Non-GAAP Financial Measure for a reconciliation of net loss to EBITDA and Adjusted EBITDA.
AveragePenny
3年前
$BMTM Award-winning Creative & Media Agency Deep Focus Takes Back Its Name Under New Ownership of Bright Mountain Media, Inc. (OTCQB: BMTM)
https://www.globenewswire.com/news-release/2023/11/01/2771604/0/en/Award-winning-Creative-Media-Agency-Deep-Focus-Takes-Back-Its-Name-Under-New-Ownership-of-Bright-Mountain-Media-Inc-OTCQB-BMTM.html
Deep Focus will continue to be led by Executive Creative Director Matt Steinwald, Managing Director Steve Scutellaro, Head of Strategy Lindsey Allison, and Head of Media & Analytics Kyle Krueger, under Bright Mountain Media CEO Matt Drinkwater.
Boca Raton, FL, Nov. 01, 2023 (GLOBE NEWSWIRE) -- Bright Mountain Media, Inc. (OTCQB: BMTM) ("Bright Mountain" or the "Company"), a global holding company with current investments in digital publishing, advertising technology, consumer insights, and creative media services, today announced that Deep Focus, the award-winning creative and media agency most recently known as Big Village Agency, is taking back its name under the new ownership of Bright Mountain Media.
Big Village Insights will continue to operate as Big Village and will serve as a partner to Deep Focus for continuing consumer research and business intelligence.
Deep Focus, originally founded in 2002 to bring brands closer to people and people closer to each other, was acquired by ENGINE USA in 2010 and was again rebranded as Big Village Agency in 2022. This return to its original name represents a refocus on the culture and values that made Deep Focus so successful against all odds over the past two decades.
“The DNA of Deep Focus was always there, and we still have a significant number of people that joined us before all the rebranding started as well as some brilliant people we’ve collected along the way. This is just a return to our roots—a story about people who wanted an agency that didn’t fit the mold of other agencies, so they built one from scratch and protected it through the years. For us, it’s always been Deep Focus, and it feels right to make it official again,” said Matt Steinwald, Deep Focus executive creative director.
While agencies being bought, sold, and spun off is nothing new on Madison Avenue, clients don’t usually stick with them throughout that tumultuous journey. What makes Deep Focus unique is that through it all, long-time clients like HBO Max continued to believe in the team and the work, winning awards such as the 2023 Webby for Best Overall Social Presence – Media/Entertainment, a 2022 MediaPost OMMA Award in the Entertainment: Games/Music/TV/Other category, and a 2019 Clio Entertainment Gold Award, just to name a few. The agency’s client roster includes top names in the media and tourism industries like Max, NBCUniversal, Nickelodeon, the Aruba Tourism Authority, Avis Budget Group and Ace Hotel Group, along with recent work for brands including Angi, PF. Flyers, American Public Education, Inc. (APEI), Credible, Liberty Science Center and others. Deep Focus will continue to be led by Executive Creative Director Matt Steinwald, Managing Director Steve Scutellaro, Head of Strategy Lindsey Allison, and Head of Media & Analytics Kyle Krueger, under Bright Mountain Media CEO Matt Drinkwater.
Ian Schafer, the original founder and CEO of Deep Focus and one of advertising’s most influential voices in digital marketing and social media, will support the team as founder emeritus in an advisory capacity. “The name Deep Focus brings with it a reputation for understanding how people use, create, and engage with their media, and what it takes to earn their valuable attention. But then again, Deep Focus has always been about people—including the people who make it so great. I'm so happy the team gets to take back ownership of their identity, and I'm excited to support them as they help their clients win with great, new assets around them," said Ian.
Deep Focus and Big Village’s Insights division joined Bright Mountain in April, rounding out their new owner’s growing portfolio of media assets including BrightStream, a robust stack of programmatic technology, and Wild Sky Media, a collection of high-profile owned and operated audience destinations offering global reach through engaging content and multicultural audiences.
Bright Mountain Media CEO Matt Drinkwater said, “This is a group of immensely talented people who have continued to produce amazing work and grow revenue regardless of the circumstances around them. We were fortunate to have an opportunity to acquire an agency of this pedigree and at the same time strengthen Bright Mountain’s portfolio of complementary businesses.”
AveragePenny
3年前
$BMTM Bright Mountain Media, Inc.'s Wholly Owned Subsidiary, Big Village, Commits to Harness the Power of Generative AI
https://www.globenewswire.com/news-release/2023/10/04/2754573/0/en/Bright-Mountain-Media-Inc-s-Wholly-Owned-Subsidiary-Big-Village-Commits-to-Harness-the-Power-of-Generative-AI.html
Generative AI awareness is on the rise and Big Village plans to optimize AI opportunities to deliver to clients, investors, and shareholders.
Boca Raton, FL, Oct. 04, 2023 (GLOBE NEWSWIRE) -- Bright Mountain Media, Inc. (OTCQB: BMTM) ("Bright Mountain" or the "Company"), a global holding company with current investments in digital publishing, advertising technology, consumer insights, and creative media services, today announced that its wholly-owned subsidiary, Big Village Insights, a global research and analytics business uncovering not just the 'what' but the 'why' behind customer behavior, has been capitalizing on the benefits of Generative AI. This technology promises to reshape the marketing and advertising landscape by unlocking its transformative potential.
Matt Drinkwater, Chief Executive Officer of Bright Mountain Media, commented: “Generative AI is not just another buzzword; it's a game-changer. With its potential yet to be fully realized, it's an exciting time for brands and advertisers willing to harness its creative and transformative power. As we continue to explore and refine the applications of Generative AI, we're sure to witness the dawn of a new era for digital advertising and media, one filled with innovation, creativity, and unprecedented engagement."
Generative AI has emerged as one of the most promising and revolutionary technologies on the horizon, and Big Village Insights is diving into the opportunities. The Insights business has been utilizing AI tools since 2022 and has, since then:
Performed theming and sentiment analysis on 200k comments in the first 3 quarters of 2023
Implemented a variety of tools for summarizing and querying unstructured data
Leveraged AI for content creation and marketing collateral
Begun using an AI co-pilot for coding within engineering teams
Mr. Drinkwater continued: “As we delve deeper into the realm of Generative AI, it's clear that this technology holds the key to a future where digital advertising and media are more engaging, personalized, and effective than ever. Brands and advertisers should embrace these exciting tools but with a mindful approach…The possibilities are vast, and we are only scratching the surface.”
AveragePenny
3年前
$BMTM Bright Mountain Media, Inc’s Wholly Owned Subsidiary, Wild Sky Media, Launches MomLife Community To Provide Brands Power To Cultivate The Ultimate Influencer… The Power Of Moms
https://www.globenewswire.com/news-release/2023/09/14/2743240/0/en/Bright-Mountain-Media-Inc-s-Wholly-Owned-Subsidiary-Wild-Sky-Media-Launches-MomLife-Community-To-Provide-Brands-Power-To-Cultivate-The-Ultimate-Influencer-The-Power-Of-Moms.html
Moms Wield An Astounding $2 Trillion In Spending Power And Hold Sway Over More Than 85% Of Household Purchase Decisions. The MomLife panel gives brands unparalleled access to moms across the US.
Boca Raton, FL, Sept. 14, 2023 (GLOBE NEWSWIRE) -- Bright Mountain Media, Inc. (OTCQB: BMTM) (“Bright Mountain” or the “Company”), a global holding company with current investments in digital publishing, advertising technology, consumer insights, and creative media services, today announced that its wholly owned subsidiary, Wild Sky Media a mission-driven publishing company devoted to elevating and cultivating the power of moms, today announced the launch of MomLife, a community of diverse and engaged moms eager to share their experiences and perspectives. MomLife, a panel created, powered and managed by Big Village Insights, provides brands with unparalleled access to the motivations and intentions of the person most responsible for the products that make it into the home, the household media consumed, and what the house spends their time and money on.
MomLife will give brands direct access to the ultimate influencer: Mom
Moms wield an astounding $2 trillion in spending power and hold sway over more than 85% of household purchase decisions. With MomLife, Wild Sky Media is giving brands the opportunity to tap into this powerful demographic and gain insights that will help them better understand and serve their customers.
MomLife is an always-on panel of moms who are actively engaging with the Big Village team, each other, and clients around topics related to money, career, child-raising, aging parents, health & wellness, shopping, passions, lifestyles, and more.
"We are thrilled to launch MomLife and provide brands with the opportunity to gain insights from the most influential consumer in the household," said Bright Mountain Media CEO, Matt Drinkwater. "MomLife utilizes our unique power to combine insights and community to help brands better understand the needs and wants of moms and their families, and ultimately create product and services that meet their needs."
MomLife is a private, secure community of moms who are eager to share their experiences and perspectives. Members of the community will be invited to participate in surveys, polls, and other activities that will help brands gain insights into the motivations and intentions of moms. In the first study, many moms revealed that finding gender-neutral options was a major pain point as a consumer; showing real time effects of societies evolution.
Big Village Insights is committed to providing brands with the insights they need to better understand and serve their customers. Through its partnership with Wild Sky Media, an authority on moms and motherhood, brands will have access to the most influential consumer in the household and gain insights that will help them create products and services that meet the needs of moms and their families.
AveragePenny
3年前
$BMTM Bright Mountain Media, Inc’s Wholly Owned Subsidiary, Wild Sky Media, Announces Deal With Taboola.Com Ltd. (TBLA) A Global Leader In Powering Recommendations For The Open Web
https://www.globenewswire.com/news-release/2023/09/06/2738394/0/en/Bright-Mountain-Media-Inc-s-Wholly-Owned-Subsidiary-Wild-Sky-Media-Announces-Deal-With-Taboola-Com-Ltd-TBLA-A-Global-Leader-In-Powering-Recommendations-For-The-Open-Web.html
Taboola Is The Leading Recommendation Engine In The $60+ Billion Open Web Market.
Wild Sky Media Is Utilizing Taboola Newsroom, A Technology Offering That Uses Advanced A.I. And Readership Signals From More Than 500 Million Daily Active Users.
Boca Raton, FL, Sept. 06, 2023 (GLOBE NEWSWIRE) -- Bright Mountain Media, Inc. (OTCQB: BMTM) (“Bright Mountain” or the “Company”), a global holding company with current investments in digital publishing, advertising technology, consumer insights, and creative media services, today announced that its wholly owned subsidiary, Wild Sky Media entered into a deal with Taboola.com Ltd. (TBLA) a global leader in powering recommendations for the open web.
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a new partnership with Wild Sky Media, the largest portfolio of owned and operated parenting and family sites in the U.S. reaching 10 million unique visitors per month.
Through this deal, digital properties for Wild Sky Media including Cafemom.com, Mom.com, Littlethings.com, and Mamaslatinas.com have incorporated Taboola recommendation widgets below their article pages, providing readers with personalized content, including sponsored options, for a more engaging experience.
Additionally, Wild Sky Media is utilizing Taboola Newsroom, a technology offering that uses advanced A.I. and readership signals from more than 500 million daily active users. Newsroom helps Wild Sky Media further understand its audiences, learn about its most engaged articles and conduct A/B testing for headlines. Wild Sky Media has also adopted Taboola News, which integrates content recommendations from Taboola’s large publisher network with leading mobile device manufacturers across multiple touchpoints, including Minus One screens, news notifications and browser applications. Lastly, Wild Sky Media has implemented Taboola’s Explore More across its network, an offering designed to increase session depth and engage users visiting publisher sites directly from social media and apps.
“At Wild Sky Media, we are laser focused on high quality content for our ‘mom’ audience — so it was important to be selective with our content recommendation partner,” said Jonathan Slavin, Chief Revenue Officer of Bright Mountain Media (parent company to Wild Sky Media). “We’re excited to be working with Taboola, whose comprehensive offerings, like Taboola News, Explore More and Newsroom, will keep our readers engaged and open new avenues to grow our business.”
AveragePenny
3年前
$BMTM Bright Mountain Media, Inc Announces Addition Of Renowned Global Industry Veteran In Media Services, To Its Board Of Directors
https://www.globenewswire.com/news-release/2023/08/24/2731230/0/en/Bright-Mountain-Media-Inc-Announces-Addition-Of-Renowned-Global-Industry-Veteran-In-Media-Services-To-Its-Board-Of-Directors.html
Jeff Hirsch Has 25+ Years Experience In Strategy Development, Sales Organization Structuring, International Expansion, And Marketing To Spur Growth Of Private And Public Companies
Mr. Hirsch Sees A Bright Future As Bright Mountain Fills A Critical Void In Audience Targeting
Boca Raton, FL, Aug. 24, 2023 (GLOBE NEWSWIRE) -- Bright Mountain Media, Inc. (OTCQB: BMTM) (“Bright Mountain” or the “Company”), a global holding company with current investments in digital publishing, advertising technology, consumer insights, and creative media services, today announced via an 8K1 that on August 15, 2023, the Board of Directors (the “Board”) of Bright Mountain Media, Inc. (the “Company”) appointed Jeff Hirsch as a director of the Company, effective as of August 15, 2023. Mr. Hirsch qualifies as an independent director under the New York Stock Exchange listing standards.
Mr. Hirsch, 65, has over 25 years in technology, business and sales organization development, brand strategy and investor relations. From July 2016 to April 2023, Mr. Hirsch held various leadership roles at PubMatic including serving as Chief Commercial Officer. He also held prior executive roles as President of CPXi (now Digital Remedy), Chief Executive Officer of AudienceScience, Chief Marketing Officer of SundaySky, SVP of ValueClick, and was a founder and Chief Revenue Officer of Fastclick. Mr. Hirsch graduated from the University of California, Santa Barbara with a B.A. in Experimental Psychology.
He presently remains as a Strategic Advisor for PubMatic and is also the Founder of Executive Guru2 where he shares his expertise in strategy development, sales organization structuring, international expansion, and marketing to spur growth of private and public companies.
Matt Drinkwater, Chief Executive Officer of the Company stated: "I am thrilled to have Jeff join our Board. Jeff has worn every hat in digital media, not just as an observer, but as a participant. His impact is felt all across the media industry. He is joining at a critical time. The acquisition of Big Village was, in part, to enable us to create a next generation targeting capability. As I've said, we know that audience targeting is going through a transformation as regulation impacts things like third party cookies and personal data. Jeff is here to help us take our existing solution to this emerging problem to the next level.”
Mr. Hirsch commented: “What attracted me to this company was that I was immediately impressed and excited about the management team and their board. I see a bright future as Bright Mountain fills a critical void in audience targeting and helping it efficiently navigate the growing sea of governmental regulations coming on the horizon. I am looking forward to working with this team to take the Company to the next level.”
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