APRU Apple Rush Company Inc (PK)

Apple Rush Co., Inc. (Pink Sheets:APRU) is pleased to announce that the Company's organic juice product line offers children a healthy drink alternative. Consumption of 100 percent fruit juice is closely linked to improved nutrient intake and overall diet quality in children and teens, according to new research presented at the Experimental Biology (EB) 2010 meeting.

Two new studies from researchers at the Louisiana State University Agricultural Center and Baylor College of Medicine clearly highlight the benefits of drinking 100 percent fruit juice. According to the findings, children 2-5 years of age who consumed fruit juice had significantly higher intakes of vitamin C, potassium, and magnesium and significantly lower intakes of added sugars compared to non-fruit juice consumers. In addition, higher intake of fruit juice was directly correlated with increased consumption of whole fruits and whole grains.

Children 6-12 years of age showed a similar positive association between intake of 100 percent juice and higher intakes of the key nutrients, as well as dietary fiber. Overall diet quality, as assessed by the Healthy Eating Index (a measure that evaluates conformance to federal dietary guidance) was higher in all fruit juice consumers assessed.

"Apple Rush is committed to being part of the solution to childhood obesity. We have already started to deliver on our commitment to change the beverage landscape in America's schools by replacing full-calorie, high sugar soft drinks and providing more lower-calorie, nutritious, smaller portion beverage options for our students," stated Robert Corr, President of Apple Rush Co., Inc. "We will continue to expand our distribution throughout America's schools and continue to provide America's children with a very healthy and tasty drink alternative."  

About Apple Rush Co., Inc:

Apple Rush Company, Inc. is a producer of Organic 100% Juice Sparkling Beverages. The company markets its products through an extensive distribution network, nearly 40 Distributors throughout the U.S. and in foreign markets. The Company's flagship product line of Organic Apple Rush™ Sparkling Beverages currently has six mainstream flavors in glass bottles and the top three sellers, Original Apple, Pomegranate and Cranberry, in cans. For more information on Apple Rush Co., Inc., visit: www.applerush.com.

Safe Harbor: The Company relies upon the Safe Harbor Laws of 1933, 1934 and 1995 for all public news releases. Statements, which are not historical facts, are forward-looking statements. The company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors. Factors which could cause actual results to differ materially from those estimated by the company include, but are not limited to, government regulation; managing and maintaining growth; the effect of adverse publicity; litigation; competition; and other factors which may be identified from time to time in the company's public announcements.

CONTACT:  Apple Rush Co., Inc.
          Investor Relations
          (407) 389-5900