ADGL AllDigital Holdings Inc (CE)

AllDigital Inc., (OTCBB:ADGL), a leader in digital broadcasting solutions, is proud to announce a partnership with IRIS.TV, a leading video recommendation engine. This collaboration will aim to enhance end-user viewer experiences and increase video monetization by providing media companies the ability to stream and intelligently recommend robust content to audiences across devices.

AllDigital's content management system ("CMS"), branded as AllDigital Cloud, provides high-speed data transfer, scalable storage, encoding / transcoding, video-on-demand ("VoD"), linear programming, and real time reporting. AllDigital Cloud can be used as a cloud-based service or as an on-premises content management tool to power private or public facing virtual digital broadcasting networks.

Adaptive Stream™, IRIS.TV's innovative software is designed to increase revenue and simplify operations for web and mobile video distribution by matching personalized content and ads based on audience preferences. Adaptive Stream™ brings relevant content to viewers through a television-like experience that is custom-tailored to each viewer's interests.

"We are excited to work with some of the best established and emerging brands and technology partners in the industry," said Tim Napoleon, Chief Strategist for AllDigital. "The partnership with Iris has already delivered a strong new client win with a major media and entertainment brand."

The Adaptive stream technology will be supported by AllDigital's CMS offering, giving clients the ability to utilize the technology with little disruption to their current infrastructure. By synchronizing digital video operations across the board with a unified solution, AllDigital clients will have the ability to utilize the capabilities with no additional internal resource development, to reduce clutter and simplify operations in a fragmented media marketplace.

"The partnership will give AllDigital clients and major media companies the ability to enhance the value of their content and audiences by connecting the right piece of content to the right viewer. We are incredibly excited to work with AllDigital to enliven the consumption of digital video from one based on clicks to a fully automated and engaging lean-back experience," stated Richie Hyden, COO of IRIS.TV.

The end goal is the potential for media companies to be able to analyze each individual viewer and deliver the most appropriate piece of video content to them, creating a simple lean-back experience for their audience while providing expanded monetization through increased views and ad targeting.  About AllDigital

AllDigital Inc. offers secure digital broadcasting solutions across multiple devices including mobile, desktop and digital television that provide our clients with total control over the global distribution of digital media assets. The company's content management system ("CMS"), branded AllDigital Cloud, provides high-speed data transfer, scalable storage, encoding / transcoding, VoD and linear programming, and real time reporting. AllDigital Cloud can be used as a cloud-based service or as an on-premises content management tool to power private or public facing virtual digital broadcasting networks. For more information on AllDigital, please visit http://www.alldigital.com/.

About IRIS.TV Inc.

IRIS.TV Inc is a video recommendation service that allows video publishers and content owners to generate more video views and serve targeted ads in a continuous playback experience. The software is designed to increase revenue and simplify operations for web and mobile video distribution, matching content and ads based on audience preferences and user interactions. The company's core product Adaptive Stream™ delivers relevant content in a television-like experience, personalized to each viewer's interests. For more information, please visit www.iris.TV

CONTACT: Email: pr@alldigital.com
         Phone: 949.250.0701