'The Pride' Debuts, Powered By
Zilliqa Group
TORONTO, Sept. 25,
2023 /CNW/ - Esports powerhouse MAD Lions, part of
OverActive Media (TSXV: OAM) (OTCQB: OAMCF), is proud to announce
the official launch of 'The Pride', its fan loyalty program,
powered by blockchain partner, Zilliqa. After a successful beta run
last month, The Pride is available to all fans worldwide starting
at 2 p.m. ET (20:00 CEST) today ahead of the highly anticipated
League of Legends (LoL) World Championship.
"The Pride represents our unwavering dedication to fostering a
strong relationship between our teams, including MAD Lions, and our
global fan base," said Alyson
Walker, Chief Commercial Officer, OverActive Media.
"Zilliqa's cutting-edge technology allows us to offer unique,
interactive rewards that showcase our appreciation for every fan.
Join The Pride to embark on an immersive adventure with exclusive
opportunities."
Easy to join and completely free, The Pride offers exclusive
benefits and features tailored specifically for members, further
strengthening the bond between fans and the organization.
Participants are encouraged to earn points, called 'Roars', by
completing fun challenges and quests online or in person. Roars can
then be used to claim valuable items, ranging from limited edition
merchandise to special event invitations featuring personal
interactions with players and other high-profile figures within the
gaming industry. As time goes on, even more opportunities await for
those seeking deeper involvement in the ecosystem.
"At Zilliqa Group, we recognize the immense value of loyalty in
building sustainable relationships. Our collaboration with MAD
Lions underscores our commitment to driving innovation in the
loyalty sector, ensuring fans and brands connect meaningfully by
driving and rewarding engagement," said Matt Dyer, CEO, Zilliqa Group. "With a market
poised to grow to $28.5 billion by
2030, Zilliqa Group's vision is to participate and lead, leveraging
Web3's transformative capabilities to revitalize and redefine
loyalty for the modern era."
MAD Lions' professional LoL team is heading to one of the most
significant events on the esports calendar, Worlds in South Korea, kicking off October 10. Wrapping up a standout season, the
team has not missed a Worlds qualification since joining the League
of Legends EMEA Championship in 2019. MAD Lions consistently topped
the viewership charts for total hours watched, securing top three
placements at the Winter and Spring Splits and LEC Finals.
OverActive announced its partnership with Zilliqa on
March 2, 2022, to deliver enhanced
engagement experiences in the digital realm to both fans and
partners. Fans 18+ can register for The Pride at
https://madlionsthepride.com/.
Cautionary Note Regarding
Forward-Looking Information
This press release contains statements which constitute
"forward-looking statements" and "forward-looking information"
within the meaning of applicable securities laws (collectively,
"forward-looking statements"), including statements regarding the
plans, intentions, beliefs and current expectations of OverActive
with respect to future business activities and operating
performance. Forward-looking statements are often identified by the
words "may", "would", "could", "should", "will", "intend", "plan",
"anticipate", "believe", "estimate", "expect" or similar
expressions and includes information regarding expectations for
other economic, business, and/or competitive factors.
Investors are cautioned that forward-looking statements are not
based on historical facts but instead OverActive management's
expectations, estimates or projections concerning future results or
events based on the opinions, assumptions and estimates of
management considered reasonable at the date the statements are
made. Although OverActive believes that the expectations reflected
in such forward-looking statements are reasonable, such statements
involve risks and uncertainties, and undue reliance should not be
placed thereon, as unknown or unpredictable factors could have
material adverse effects on future results, performance or
achievements of the OverActive. Among the key factors that could
cause actual results to differ materially from those projected in
the forward-looking statements are the following: changes in
general economic, business and political conditions, including
changes in the financial markets; changes in applicable laws and
regulations both locally and in foreign jurisdictions; compliance
with extensive government regulation; the risks and uncertainties
associated with foreign markets; and risk factors set out in
OverActive's annual information form for the year ended
December 31, 2021. These
forward-looking statements may be affected by risks and
uncertainties in the business of OverActive and general market
conditions, including COVID-19.
Should one or more of these risks or uncertainties materialize,
or should assumptions underlying the forward-looking statements
prove incorrect, actual results may vary materially from those
described herein as intended, planned, anticipated, believed,
estimated or expected. Although OverActive has attempted to
identify important risks, uncertainties and factors which could
cause actual results to differ materially, there may be others that
cause results not to be as anticipated, estimated or intended and
such changes could be material. OverActive does not intend, and
does not assume any obligation, to update the forward-looking
statements except as otherwise required by applicable law.
ABOUT OVERACTIVE MEDIA
OverActive Media (TSXV: OAM) (OTCQB: OAMCF) is
headquartered in Toronto, Ontario,
with operations in Madrid, Spain
and Berlin, Germany. OverActive's
mandate is to build an integrated global company delivering sports,
media and entertainment products for today's generation of fans
with a focus on esports, videogames, content creation and
distribution, culture, and live and online events. OverActive owns
team franchises in professional esports leagues including (i) the
Overwatch League, operating as the Toronto Defiant, (ii) the Call
of Duty League, operating as the Toronto Ultra, and (iii) the
League of Legends European Championship ("LEC"), operating as the
MAD Lions. OverActive also leads OAM Live, an events arm that
produces both live and online events.
ABOUT ZILLIQA GROUP
Zilliqa Group provides world-class Web3 and blockchain
infrastructure as its core. The Group's mission is to facilitate
industries, governments, and entrepreneurs' seamless transition
into Web3 and the spatial web, delivering secure and sustainable
solutions that drive the creation of immersive products and
experiences.
https://www.zilliqa.group/
ABOUT ZILLIQA BLOCKCHAIN
Zilliqa is a high-performance, high-security, and low-fee
layer-1 blockchain platform. Engineered by The Zilliqa Group, the
blockchain serves as a versatile foundation that facilitates a
broad array of Web3 applications and services across a multitude of
sectors, providing a robust platform for emerging developers and
established enterprises alike.
https://www.zilliqa.com
Neither the TSXV nor its Regulation Services Provider (as
that term is defined in the policies of the TSXV) accepts
responsibility for the adequacy or accuracy of this
release.
SOURCE OverActive Media