OverActive Media (TSXV: OAM) (OTCQB: OAMCF) (“OverActive” or the
“Company”), a global sports, media and entertainment company for
today’s generation of fans, announced the renewal and expansion of
their agreement with Warner Music Spain (“Warner Music”). Warner
Music is part of leading record label Warner Music Group (NASDAQ:
WMG) featuring artists such as Pablo Alborán, Dua Lipa and Bruno
Mars.
The partnership provides OverActive’s MAD Lions brand, one of
the top esports organizations in Europe, with continued
opportunities to grow its presence across music, lifestyle, and
entertainment, deepening engagement with its fanbase. This
agreement follows MAD Lions qualifying for the League of Legends
World Championship for the fourth consecutive year. According to
Esports Charts, the most watched team on the first day of Worlds
was MAD Lions whose games accumulated over 2.4 million hours
watched.
"Warner Music Spain is proud to continue our relationship with
OverActive to build on the momentum across esports and to provide
added value for our artists, MAD Lions players, and fans of both
worlds," said Sergio Méndez, Head of Artist Services &
Institutional Relations, Warner Music Spain. "MAD Lions is a leader
in European esports with an extremely loyal fanbase. We look
forward to amplifying the synergy between music and video games
with one of the best in the business.”
The two brands originally teamed up in 2021 with a
first-of-its-kind agreement in Spain that positioned Warner Music
as a leader in the space, showcasing its commitment to esports and
gaming in the country. Over the past year, they’ve collaborated to
release a MAD Lions song and accompanying music video, “Dime si te
atreves” that featured players from MAD Lions’ LEC
championship-winning team, bring esports fans closer to their
favourite artists through concert ticket surprise and delights, and
connect emerging Warner Music artists to the esports community
through the club’s official Spotify playlist.
“We’re thrilled to extend our relationship with Warner Music
Spain. The renewed commitment to our business signals their
confidence in both MAD Lions and where esports is headed,” said
Ricardo Gómez-Acebo Botín, Senior Director and Head of EU Business,
OverActive Media. “Having a creative partner like Warner Music
Spain provides us with latitude to build on what we’ve accomplished
over the past year and to explore new territory moving
forward.”
The partnership agreement between OverActive and Warner Music
continues to focus on bringing the esports and music communities
together through events, unique experiences and content creation.
Together, both brands will work to generate added value for fans
throughout the upcoming League of Legends European Championship
season.
For more information, please contact:Leah
Gaucher, Director, PR & Communications, OverActive Media(647)
924-2614lgaucher@oam.gg
Babak Pedram, Investor Relations, Virtus Advisory Group
Inc.(416) 995-8651bpedram@virtusadvisory.com
Cautionary Note Regarding Forward-Looking
Information
This press release contains statements which constitute
“forward-looking statements” and “forward-looking information”
within the meaning of applicable securities laws (collectively,
“forward-looking statements”), including statements regarding the
plans, intentions, beliefs and current expectations of OverActive
with respect to future business activities and operating
performance. Forward-looking statements are often identified by the
words “may”, “would”, “could”, “should”, “will”, “intend”, “plan”,
“anticipate”, “believe”, “estimate”, “expect” or similar
expressions and includes information regarding: (a) OverActive’s
anticipated VALORANT team; and (b) expectations for other economic,
business, and/or competitive factors.
Investors are cautioned that forward-looking statements are not
based on historical facts but instead OverActive management’s
expectations, estimates or projections concerning future results or
events based on the opinions, assumptions and estimates of
management considered reasonable at the date the statements are
made. Although OverActive believes that the expectations reflected
in such forward-looking statements are reasonable, such statements
involve risks and uncertainties, and undue reliance should not be
placed thereon, as unknown or unpredictable factors could have
material adverse effects on future results, performance or
achievements of the OverActive. Among the key factors that could
cause actual results to differ materially from those projected in
the forward-looking statements are the following: changes in
general economic, business and political conditions, including
changes in the financial markets; changes in applicable laws and
regulations both locally and in foreign jurisdictions; compliance
with extensive government regulation; the risks and uncertainties
associated with foreign markets; and risk factors set out in
OverActive’s annual information form for the year ended December
31, 2021. These forward-looking statements may be affected by risks
and uncertainties in the business of OverActive and general market
conditions, including COVID-19.
Should one or more of these risks or uncertainties materialize,
or should assumptions underlying the forward-looking statements
prove incorrect, actual results may vary materially from those
described herein as intended, planned, anticipated, believed,
estimated or expected. Although OverActive has attempted to
identify important risks, uncertainties and factors which could
cause actual results to differ materially, there may be others that
cause results not to be as anticipated, estimated or intended and
such changes could be material. OverActive does not intend, and
does not assume any obligation, to update the forward-looking
statements except as otherwise required by applicable law.
ABOUT OVERACTIVE MEDIA
OverActive Media (TSXV: OAM) (OTCQB: OAMCF) is
headquartered in Toronto, Ontario, with operations in Madrid, Spain
and Berlin, Germany. OverActive’s mandate is to build an integrated
global company delivering sports, media and entertainment products
for today’s generation of fans with a focus on esports, videogames,
content creation and distribution, culture, and live and online
events. OverActive owns team franchises in (i) the Overwatch
League, operating as the Toronto Defiant, (ii) the Call of Duty
League, operating as the Toronto Ultra, (iii) the League of Legends
European Championship (“LEC”), operating as the MAD Lions, (iv) the
Superliga, operating as the MAD Lions Madrid, and (v) VALORANT
Regional League France: Revolution, operating as the MAD Lions.
OverActive also operates both live and online events, operating as
OAM Live and maintains an active social media presence with its
fans and community members, operates fan clubs, and other
fan-related activities that increase the reach of its brands.
Neither the TSXV nor its Regulation Services Provider (as that
term is defined in the policies of the TSXV) accepts responsibility
for the adequacy or accuracy of this release.
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