Complete Else Product Range to be Available on
Retailer's Canada Online Store in August
VANCOUVER, BC, July 30,
2024 /PRNewswire/ - ELSE NUTRITION HOLDINGS
INC. (TSX: BABY) (OTCQX: BABYF) (FSE: 0YL.F) ("Else" or
the "Company"), the innovative leader in complete,
plant-based nutrition for babies, toddlers and children, today
announced its expanded partnership with one of the world's largest
retailers with the launch of its entire product line on the
superstore's Canadian online store in August
2024.
After experiencing strong and consistent growth in the United States, Else Nutrition is proud to
bring its nutritious offerings to the Canadian market, aligning
with the retailer's omni-channel strategy in Canada. Canadian consumers will be able to
easily purchase Else Nutrition's full range of products, including
Toddler Nutrition, Kids Shakes, Ready-To-Drink (RTD) nutrition
shakes and Cereals, directly through the retailer's robust online
platform in August.
Key Highlights of Else Nutrition's Launch on the Retailer's
E-store:
- All SKUs Available: The entire line of Else Nutrition
products, including Toddler, Kids Shakes, RTDs, and Baby Cereals,
will be available for purchase in August.
- Canada Partnership:
With 403 stores nationwide, the retailer's Canadian division serves
1.5 million customers each day and hosts more than 1.5 million
daily visits to the Canadian e-store, offering an unparalleled
reach to Canadian families seeking healthier nutritional
options.
- A Trusted Brand: the retailer is not only one of
Canada's largest employers, but
also ranks as one of the country's top 10 most influential brands.
The partnership underscores Else Nutrition's commitment to becoming
a staple in Canadian households.
"Expanding our Canadian presence through this retail leader
is an important milestone for Else Nutrition, as it allows us to
connect with a new audience of health-conscious Canadian families
seeking clean, plant-based nutrition for their
children," says Hamutal
Yitzhak, CEO of Else Nutrition. "Our mission to
provide healthy, sustainable alternatives for children seamlessly
aligns with the retailer's values, and we are thrilled to partner
with such an influential retailer."
To delve deeper into Else Nutrition's offerings and its
revolutionary approach to kids' nutrition, visit
www.elsenutrition.com
About Else Nutrition Holdings Inc.
Else Nutrition Holdings Inc. (TSX: BABY, OTCQX: BABYF, FSE: 0YL)
is a food and nutrition company in the international expansion
stage focused on developing innovative, clean, and Plant-Based food
and nutrition products for infants, toddlers, children, and adults.
Its revolutionary, Plant-Based, non-soy formula is a
clean-ingredient alternative to dairy-based formulas. Since
launching its Plant-Based Complete Nutrition for Toddlers, made of
whole foods, almonds, buckwheat, and tapioca, the brand has
received thousands of powerful testimonials and reviews from
parents, gained national retailer support, and achieved rapid sales
growth.
Awards and Recognition:
- "2017 Best Health and Diet Solutions" award at Milan's Global Food Innovation Summit
- #1 Best Seller on Amazon in the Fall of 2020 in the New Baby
& Toddler Formula Category
- "Best Dairy Alternative" Award 2021 at World Plant-Based
Expo
- Nexty Award Finalist at Expo West 2022 in the Plant-Based
lifestyle category
- During September 2022, Else Super
Cereal reached the #1 Best Seller in Baby Cereal across all brands
on Amazon
TSX
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term is defined in the policies of the TSX) accept responsibility
for the adequacy or accuracy of this release.
Caution Regarding Forward-Looking Statements
This press release contains statements that may constitute
"forward-looking statements" within the meaning of applicable
securities legislation. Forward-looking statements are typically
identified by words such as "will" or similar expressions.
Forward-looking statements in this press release include statements
with respect to the anticipated dates for filing the company's
financial disclosure documents. Such forward-looking statements
reflect current estimates, beliefs, and assumptions, which are
based on management's perception of current conditions and expected
future developments, as well as other factors management believes
are appropriate in the circumstances. No assurance can be given
that the foregoing will prove to be correct. Forward-looking
statements made in this press release assume, among others, the
expectation that there will be no interruptions or supply chain
failures as a result of COVID-19 and that the manufacturing,
broker, and supply logistic agreement with the company does not
terminate. Actual results may differ from the estimates, beliefs,
and assumptions expressed or implied in the forward-looking
statements. Readers are cautioned not to place undue reliance on
any forward-looking statements, which reflect management's
expectations only as of the date of this press release. The company
disclaims any obligation to update or revise any forward-looking
statements, whether as a result of new information, future events,
or otherwise, except as required by law.
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SOURCE Else Nutrition Holdings Inc.