Zeta Global Releases Intelligence-Powered Marketing Innovations to Boost Enterprise Business Growth
2023年10月11日 - 10:04PM
ビジネスワイヤ(英語)
New Generative AI capabilities strengthen
identity, intelligence, and activation solutions in the Zeta
Marketing Platform, as announced at ZETA LIVE 2023
Zeta Global (NYSE: ZETA), the AI-powered Marketing Cloud,
announced new Zeta Marketing Platform (ZMP) solutions to provide
enterprise brands with powerful AI-enabled capabilities that
deliver better experiences for consumers and better results for
marketing programs. The new solutions were first revealed at Zeta’s
annual New York City based conference, ZETA LIVE 2023, which
brought together thought leaders from across the spectrum of
business and culture to discuss the future and power of
Intelligence.
During the conference’s Product Keynote, Zeta’s Chief Technology
Officer, Chris Monberg, and Chief Data Officer, Neej Gore, unveiled
new innovations in identity, generative AI, and consumer engagement
delivered through the Zeta Marketing Platform (ZMP). The unified
solutions within a single platform will enable enterprise brands to
unlock actionable intelligence to make more informed business
decisions, improve personalization across all touchpoints, and
deliver stronger business results for brands.
Chris Monberg and Neej Gore jointly stated, “Our long-term
investments in our Data Cloud and AI, coupled with new innovations
that build on the disruptive force of Generative AI, sharpen the
ZMP’s differentiation and bring us closer to our vision to make
sophisticated marketing simple. The ZMP is one of one. It is the
only platform that integrates data from outside a client’s four
walls to work seamlessly with their first-party data. Furthermore,
the ZMP creates incremental intelligence that augments a brand’s
existing customer profiles and bridges the enhanced profile to
personalized engagement across multiple channels - all while
generating a lower total cost of ownership. It’s a very complex
process, but our clients, the world’s most sophisticated marketers,
demand more. We truly believe the companies that win in the future
will use AI to create and sustain more profitable relationships
with consumers through actionable intelligence.”
“Despite massive investments in data and technology, marketers
still struggle to personalize more than 50% of their customer
interactions, and that number is a lot lower for personalizing
journeys,” said Gerry Murray, Research Director, Enterprise
Marketing Technology at IDC. “Personalization at scale is crucial
to customer experience, loyalty, and lifetime value. As a result,
we’re seeing an uptick in replacement of older martech solutions in
favor of modern platforms with deeper engagement, intelligence, and
data capabilities.”
“We chose Zeta based on their vision and commitment to stay
ahead of the market. We are excited to be partnering with Zeta to
redefine and deliver cutting-edge Generative AI capabilities that
will elevate the way we engage clients and prospects. Together, we
are building the AI-powered marketing technologies that will power
the next generation of customer experiences,” said Sarah
Sharp-Wangaard, VP of Marketing, Hibbett.
New and enhanced Zeta Marketing Platform solutions include:
Powering Enterprise Data Strategies with Connectivity,
Efficiency, and Transparency With a CIO
- Clean Room: Zeta Clean Room provides a secure
environment for sharing data, allowing you to safely tap into the
power of partner data to expand your reach.
- Data Governance: New data governance controls such as
enhanced metadata, intuitive data structuring, privacy safeguards,
and advanced data normalization make it easier to nurture customer
trust.
- Unified Connectivity: A holistic view of all your
brand’s inbound data and outbound channels. With this comprehensive
visibility, you can monitor data flows in real-time, measure the
performance of each source and destination, and optimize your
overall data strategy.
Unmatched Intelligence and Generative AI That Provides
Answers to Marketers’ Challenges
- Release of Zeta Opportunity Engine (ZOE): ZOE enables
marketers to ask questions and receive real-time solutions. ZOE
also generates content across many topics including user
onboarding, product support, and reporting.
- Revenue Forecasting & Recommendations: Analyze vast
amounts of data to forecast and identify revenue opportunities,
visualize your campaign-related revenue and optimizations, and
predict the potential impact of recommended actions.
- Marketing Mix Models: Forecast your media spend,
enabling you to make informed decisions with confidence. This suite
of tools includes Scenario Explorer (simulates the results of a
specific channel mix), Automated Media Mix (optimizes media
spending for revenue, clicks, or conversions), and Margin Optimizer
(determines the ideal channel mix for new spend increments.)
- Customer Growth Intelligence App: Available via
Snowflake’s Data Marketplace, event predictions help brands
understand future trends on key metrics, such as conversions and
site visits. Paired with signal data from Zeta’s Identity Graph,
brands can proactively plan for predicted trends to optimize
conversions and campaign outcomes.
Omnichannel Media Activation Within the ZMP, To Wrap Around
Your Existing Technology
- Media Activation Pro: Create personalized and continuous
omnichannel media interactions.
- Enable simplified, intelligence-backed media and programmatic
capabilities that seamlessly integrate into the customer
journey.
- Monitor the performance of your programmatic campaigns in real
time.
- Connect the dots between media touchpoints and desired outcomes
with media attribution.
- Linear TV To Digital Attribution Optimization: Through
Zeta’s partnerships with set-top box data providers, connect ad
exposure data directly to your customer data, offline sales, or
online web activity.
The presentation of the latest Zeta Marketing Platform roadmap
and innovations and all other Zeta Live sessions can be viewed
on-demand here. All new solutions can also be found in the latest
installment of ZetaVation, a digital magazine featuring Zeta’s
products, solutions, and feature announcements, which can be found
here.
About Zeta Global
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that
leverages advanced artificial intelligence (AI) and trillions of
consumer signals to make it easier for marketers to acquire, grow,
and retain customers more efficiently. Through the Zeta Marketing
Platform (ZMP), our vision is to make sophisticated marketing
simple by unifying identity, intelligence, and omnichannel
activation into a single platform – powered by one of the
industry’s largest proprietary databases and AI. Our enterprise
customers across multiple verticals are empowered to personalize
experiences with consumers at an individual level across every
channel, delivering better results for marketing programs. Zeta was
founded in 2007 by David A. Steinberg and John Sculley and is
headquartered in New York City with offices around the world. To
learn more, go to www.zetaglobal.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20231011765570/en/
Media James A. Pearson press@zetaglobal.com
Zeta Global (NYSE:ZETA)
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Zeta Global (NYSE:ZETA)
過去 株価チャート
から 6 2023 まで 6 2024