US Market News
2月前
Introducing Fair Play: The World's First Digital Prosecutor Powered by Artificial IntelligenceApril 7, 2026 2:48 PM
PR Newswire (US)
NEW YORK, April 7, 2026 /PRNewswire/ -- Fair Play (fairplay-ai.com.br) is the world's first platform powered by artificial intelligence, created to help identify and refer possible cases of online racism. Developed by Ogilvy, in partnership with the Public Prosecutor's Office of the Federal District and Territories (MPDFT), the project was born as an innovative response to an urgent and growing crisis: the spread of hate speech and racist manifestations in digital environments.Studies point to a significant increase in cases of racial hate speech on the internet. In sports, incidents of racism have also been multiplying, both in competitions and on the social networks associated with them. Even so, a large portion of these incidents never reach the justice system. Many victims do not know how to report them. Others face practical difficulties in gathering information and formalizing a complaint.Fair Play was created to change this. The platform uses artificial intelligence trained on Brazilian and international legislation, relevant case law, and ethical and legal frameworks related to combating racism and hate speech. The objective is simple: to assist society in identifying content that may be discriminatory, contributing to the elimination of barriers that for so long have allowed racism to go unpunished."Racism is not only a social problem. It is a crime and requires a legal response. Fair Play brings people closer to justice and fulfills a fundamental educational role: expanding public awareness about the limits of freedom of expression and strengthening collective responsibility in combating racism. It is technology working in favor of equality," stated Polyanna Silvares, Coordinator of the Human Rights Units of the Public Prosecutor's Office of the Federal District and Territories (MPDFT)."We believe technology fulfills its role only when it creates real impact in people's lives. With Fair Play, we are using artificial intelligence not just to identify the problem, but to facilitate access to justice and drive tangible change. It is creatively applied to building a more equitable society," added Renata Maia, Chief Creative Officer of Ogilvy Health.Anyone can use the platform. By accessing fairplay-ai.com.br, the user can insert the text of a post they consider offensive or discriminatory and receive an initial analysis of whether that content could be interpreted as racial hate speech. If so, the case can be referred directly to the competent authorities. No legal knowledge required. No bureaucracy is involved. Fair Play is open to everyone, because the fight against racism should be accessible to everyone as well.About OgilvyOgilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to?deliver creative solutions that drive unreasonable impact for clients and communities.?Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on?LinkedIn,?X,?Instagram, and?Facebook.??Media contact: Tara Mullins // tara.mullins@ogilvy.com
View original content:https://www.prnewswire.com/news-releases/introducing-fair-play-the-worlds-first-digital-prosecutor-powered-by-artificial-intelligence-302736156.htmlSOURCE Ogilvy & Mather Worldwide
Original: Introducing Fair Play: The World's First Digital Prosecutor Powered by Artificial Intelligence
US Market News
3月前
bet365 Launches “Winning is Everything” Brand Campaign Across the U.S. and CanadaMarch 13, 2026 9:00 AM
Business Wire
bet365 debuts new, inaugural campaign with VML for the most passionate sports fans who like to celebrate the wins
bet365, a global leader in online sports betting, today announced the launch of its new North American brand campaign, “Winning is Everything.” The work, created in partnership by bet365’s new U.S. and Canada agency of record, VML, introduces a refreshed creative direction, visual identity and tagline aimed at the passionate and knowledgeable sports and casino fans.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260313126867/en/
This brand evolution marks a significant milestone for bet365, following the establishment of its North American headquarters in Denver and its continued expansion into new markets. The campaign launch aligns with bet365’s long-term partnership as the Official Sports Betting Partner of UFC in North America.
The campaign will debut during the national broadcast of UFC Fight Night: EMMETT vs. VALLEJOS on Saturday, March 14, at 8:00 p.m. ET on Paramount+, reinforcing bet365's presence within the premier sports ecosystem.
The new tagline and theme, “Winning is Everything,” celebrates the intensity and insight of the dedicated sports and casino fans, positioning bet365 as a leading destination for those who are serious about their play.
“Passionate fans appreciate that ‘Winning is Everything’; possessing a deep understanding of the game, an edge or playing a hand while trusting their instincts. This campaign is engineered for that exact mindset,” stated Stephanie De Flora, Chief Marketing Officer, USA at bet365. “It signifies our commitment to breaking through a cluttered marketplace and speaking directly to our core consumers.”
“‘Winning is Everything’ is more than a line—it’s the inner voice of the serious sports fan finally getting spoken out loud,” said Glen Scott, Chief Creative Officer, VML Seattle. “We wanted the work to feel like it was made for people who track the lines and take pride in seeing something others miss. With Jody Hill as the Director, his storytelling was a perfect match for the work, and together we’ve created a campaign that respects the craft of betting as much as it celebrates the thrill of winning.”
The campaign will roll out across TV, digital, social media, out-of-home advertising and audio channels, with a significant presence during major sporting events throughout the year. All content will highlight bet365’s superior customer experience and its unwavering commitment to responsible gaming and regulatory compliance.
In conjunction with the campaign, bet365 will feature a special Early Payout Offer (EPO) for the upcoming college basketball tournament. During the first round, all pre-game bets will be paid out automatically if the selected team gains a 10-point lead. For the remainder of the tournament, the offer will be triggered by a 15-point lead, regardless of the final result. Additional offers will be available throughout the tournament.
About bet365
At bet365, Winning is Everything. No participation trophies. No speeches. That’s why bet365 exists. Founded in 2000 and trusted by millions of players worldwide.
bet365 is committed to promoting safer gambling and providing tools to help customers stay in control, like spend and session limits. All tools are integrated directly into the bet365 app to make it easy to monitor play. Learn more at https://responsiblegaming.md.bet365.com/us.
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About VML
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260313126867/en/
bet365 Media Contact
bet365@berlinrosen.com
VML Media Contact
Rebecca Sullivan
JonnyRBuck12
16年前
WPP Acquires new wells
Symbol WPP
Shares Issued 32,137,274
Close 2010-05-17 C$ 0.14
Recent Sedar Documents
Western Plains signs LOI to acquire heavy-oil interests
2010-05-18 15:01 MT - News Release
Mr. David Forrest reports
WESTERN PLAINS PETROLEUM ENTERS LETTER OF INTENT TO ACQUIRE LLOYDMINSTER HEAVY OIL INTERESTS FOR $1.5 MILLION
Western Plains Petroleum Ltd. has entered into a non-binding letter agreement with two private oil and gas companies, Corlac Resources Ltd. and Brahma Resources Ltd., to acquire a 100-per-cent working interest in certain jointly held petroleum and natural gas rights located in the Lloydminster area of Saskatchewan for a purchase price of $1.5-million, subject to standard industry adjustments. The Transaction is expected to close on or about June 18, 2010, with an effective date of May 1, 2010.
The Company has reserved 10,000,000 common shares ("Common Shares"), at a price of $0.15 per share, as the consideration for the $1.5 million purchase price. These Common Shares are intended to be issued and allocated as to 5,000,000 Common Shares each to Corlac and Brahma at closing of the Transaction.
The Transaction contemplates Western Plains acquiring Corlac/Brahma's jointly held 100% interest in 920 gross acres (920 net acres) of land in the Lloydminster area containing two active wells, located at 13-06-51-25 W3M and 14-32-48-22 W3M, 10 shut-in wells and three identified drilling locations, for a total of 12 gross wells (12 net wells). The Assets were evaluated by the independent engineering firm of Chapman Petroleum Engineering Ltd. ("Chapman") in a report prepared for Brahma Resources Ltd. entitled Reserve and Economic Evaluation Certain Heavy Oil Interests Lloydminster Area Saskatchewan, effective March 1, 2010, dated April 28, 2010 (the "Chapman Report"), in accordance with the rules under National Instrument Standards of Disclosure for Oil and Gas Activities ("NI 51-101"). The Chapman Report has been prepared in accordance with the standards contained in the Canadian Oil and Gas Evaluation Handbook and the reserve definitions contained in NI51-101.
Western Plains has called its annual general and special meeting for June 18, 2010 to seek shareholder approval for, among other matters, the Transaction in accordance with the Exchange's policies. The votes of Mr. David Forrest, President and CEO of the Company, who is also the President and CEO of Brahma, who hold 35.6% of the outstanding Common Shares, will not be included in the calculation of shareholder approval sought for the Transaction at the annual general and special shareholders' meeting.
The Transaction will enhance the Company's presence in the Lloydminster Alberta/Saskatchewan area by increasing the number of producing wells to 8 gross (8 net) wells and its inventory of shut-in wells with re-entry and re-activation potential to 13 gross (13 net) wells. Currently, the Company holds interests in 6 gross (6 net) producing wells and 3 gross (3 net) shut-in wells in the Lloydminster, Alberta area.
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