Toyota Motor Corporation (TM)

Toyota's Collaborative Safety Research Center Touts Partnerships, Eyes Future with Announcement of 10 New ProjectsJune 2, 2026 12:00 PM
PR Newswire (US) New research projects focus on behavioral safety, crash prevention and passive safetyANN ARBOR, Mich., June 2, 2026 /PRNewswire/ -- Before joining Toyota's Collaborative Safety Research Center (CSRC), Zhaonan Sun spent years studying how the human body absorbs the force of a crash. Now, as a principal scientist at CSRC, he helps identify opportunities to do something about it.Sun was a graduate student at the University of Virginia (UVA), studying injury biomechanics and human body modeling under Jason Kerrigan, director of UVA's Center for Applied Biomechanics since 2019 and long-time collaborator with CSRC. As fate would have it, the researcher Sun once trained under is now his colleague. "He spent the time to understand the background. He went and really tried to make the project successful — and he made it sing," Kerrigan said of Sun's graduate research. "I was sad to see him go, but I'm really glad he found his way back, this time on the Toyota side."For Sun, moving from the lab to Toyota revealed something he hadn't been able to see before."I wouldn't say the work at the university is the tip of the iceberg. I would say it's half of the iceberg," he said. "And now it's great to see the other half — how we leverage the results to talk to our regulators, rating agencies, and safety stakeholders to reduce the number of fatalities on the road."Sun's path from UVA to Toyota is, in many ways, the story of CSRC itself. When Toyota launched CSRC in 2011, the company posited that investing in safety research in clinical, laboratory, and university settings could pay greater dividends than keeping the work in-house. Now, more than 100 completed studies later, their work is only accelerating.Today, CSRC announced 10 new safety research projects, in collaboration with seven universities and private sector organizations including UVA, the Massachusetts Institute of Technology, the University of Michigan and Purdue University. These projects range from how adaptive interfaces can increase driver adoption of advanced safety systems, to new methods for detecting pedestrians and cyclists, to how speeding risk varies by road type and the gap between a driver's speed and posted limits. "CSRC was built on the idea that the best safety research happens when you invest in relationships over time, with the best institutions, the best researchers, and a shared commitment to publishing what you find," said Jeff Makarewicz, TMNA Group Vice President, R&D.  "Each of these 10 new projects reflects that approach, building up research capabilities and institutional knowledge."  CSRC Senior Manager Jason Hallman sees these 10 new projects as a continuation of what he calls a "1+1 = 3 relationship." In short, Toyota's engineering knowledge, related government and safety research activity, and academic expertise combine into something no one could produce alone."The work we undertake now will build and shape the safety features drivers can benefit from for decades to come." Hallman said. "Every project we select is a strategic investment in that future: in even safer vehicles, enhanced engineering tools, and results we hope the industry and policymakers can build on."  At the heart of much of this work is THUMS, the Total Human Model for Safety, a Toyota-developed virtual human body model that allows researchers to simulate crashes in a digital environment with unprecedented levels of detail.Although they have their own limitations, computational models can run far more simulations and can predict nearly 100 injury types simultaneously. Sun, who works across multiple university collaborations at CSRC, sits at the center of that process — coordinating between university researchers, Toyota engineers, and safety stakeholders to put the findings to work.That sense of purpose extends to the researchers CSRC has helped train over 15 years, many of whom have gone on to positions in government, academia, and across the automotive industry, and in a few cases, like Sun, to Toyota itself."It's very exciting to have my fingerprint on the future of vehicle safety," he said. "Using human body models and doing virtual testing is a professional passion of mine. I'm excited to see where the future leads with these new projects and how we can help to better protect everyone on the road."Details on each of the 10 new projects are below. Collaborator: Massachusetts Institute of Technology
Project Name: Adaptive Interfaces for increasing ADAS adoption
Key Question: How do a driver's expected benefits and concerns affect when they choose to use advanced driver assistance (ADAS) across various situations?
Approach: Drivers will view various story-framed driving videos and report their perceived effort, value, risk and likelihood to use specific ADAS features.Collaborator: Purdue University/Ohio State University
Project Name: Naturalistic vulnerable road user (VRU) detection with Micro-Doppler Radar
Key Question: How can current radar sensors signals and novel AI models enhance VRU detection for future rating assessments?
Approach: Researchers will collect real-world radar data from current automotive sensors and use it to develop novel AI algorithms that can more quickly detect and distinguish between pedestrians, cyclists, and other road users.Collaborator: Touchstone Evaluations, Inc.
Project Name: Speeding-related crash outcomes based on road type and context 
Key Question: What are the injury and fatality risks of speeding based on posted speed limit and speed differential? 
Approach: Researchers will analyze crash data to measure how injury and fatality risk changes based on road type, posted speed limit, and how far a driver is traveling above it. Collaborator: Touchstone Evaluations, Inc.
Project Name: Speed compliance effects on surrounding vehicles  
Key Question: How does a driver's speed affect the surrounding traffic behavior?  
Approach: Researchers will analyze real-world driving data to quantify how a driver's speed — compared to surrounding traffic — affects the behavior of nearby vehicles. Collaborator: University of Michigan Transportation Research Institute (UMTRI) 
Project Name: Parametric studies with varying size/shape human body models (HBM)  
Key Question: How to treat different HBMs to align virtual testing results across OEMs and regions?  
Approach: Researchers will run virtual crash tests using three widely available HBMs across standard and modified geometries to identify ways to align results across automakers and regions. Collaborator: University of Michigan-Dearborn/UMTRI  
Project Name: Vehicle to network (V2N) safety benefits for anticipatory assistance  
Key Question: How can V2N communication be best leveraged to increase driver safety? 
Approach: Researchers will leverage international efforts and U.S.-specific crash and driving records to identify where vehicle-to-network communication can best give drivers earlier warning of potential hazards ahead. Collaborator: University of Virginia   
Project Name: Virtual testing sensitivity to human body model (HBM) updates 
Key Question: What are the effects of small changes in HBMs on injury metrics and virtual testing results? 
Approach: Researchers will build an automated simulation framework to test how small version updates to virtual human body models affect injury predictions in crash scenarios.Collaborator: University of Virginia    
Project Name: Foot posture and implication for ankle injury risk prediction 
Key Question: What are the predicted effects of a range of footwell geometries and foot posture on ankle injury risk? 
Approach: Researchers will collect vehicle interior measurements and run computer simulations to understand how different foot positions and footwell designs affect ankle injury risk in a crash.Collaborator: University of Virginia    
Project Name: Lumbar spine injury prediction with crash test dummies 
Key Question: How to enable lumbar spine injury risk prediction in upright and reclined seating positions from values provided by different dummies?
Approach: Researchers will run crash simulations to develop a method for translating lower-back injury readings from crash test dummies into injury risk predictions for real occupants. Collaborator: University of Wisconsin-Madison     
Project Name: Alert annoyance and interaction mitigation strategies  
Key Question: Do the characteristics of the alert source influence the driver's level of annoyance?
Approach: Volunteers will complete scenario-based surveys and interviews to measure how different types of alerts — and where they come from — affect driver annoyance and  use of safety and convenience features.About Toyota Toyota (NYSE:TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.  Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of over 50 million cars and trucks at our 14 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles. For more information about Toyota, visit www.ToyotaNewsroom.com. About TMNA R&D For more than 50 years, Toyota's Research & Development groups in North America have participated in engineering projects for several of the best-selling Toyota vehicles on U.S. roads. Teams are now creating both next-generation vehicles and new and advanced mobility concepts that can better move people, goods and information. Centered in Ann Arbor, Michigan, Toyota's North American R&D groups are pursuing Toyota's mission to "Produce Happiness for All" by making life safer, easier and more enjoyable. Media Contact
Dan Nied
daniel.nied@toyota.com  View original content to download multimedia:https://www.prnewswire.com/news-releases/toyotas-collaborative-safety-research-center-touts-partnerships-eyes-future-with-announcement-of-10-new-projects-302787971.htmlSOURCE Toyota Motor North America Original: Toyota's Collaborative Safety Research Center Touts Partnerships, Eyes Future with Announcement of 10 New Projects

Peak Performance: Toyota Introduces the 2026 GRMN CorollaJune 1, 2026 9:00 PM
PR Newswire (US) New GRMN Corolla Represents the Pinnacle of GR Corolla PerformanceIncreased Engine Torque and Chassis Enhancements Help Deliver a More Engaging, Track-Inspired Driving ExperienceDedicated Aerodynamic and Suspension Components Developed Through Super Taikyu Competition and Nürburgring TestingAll-Wheel-Drive Control Optimized Further Through Extensive Nürburgring DevelopmentPLANO, Texas, June 1, 2026 /PRNewswire/ -- Driving enthusiasts, rejoice: GAZOO Racing (GR) has unveiled the 2026 GRMN Corolla, the ultimate in GR Corolla performance. This track-oriented compact hatchback was developed under GR's philosophy of "making better cars starting from motorsport," and it was engineered so drivers can confidently push it to the limit at the Nürburgring, where Master Driver Akio Toyoda, also known as Morizo, began his driving career. Born from Morizo's strong desire "to bring back a Corolla that captivates customers," the GR Corolla has been exhaustively refined.The 2026 GRMN Corolla will be built at Toyota Motor Corporation's Motomachi plant in Japan, primarily for North America, Japan and Australia. More information on the full model specifications and Manufacturer's Suggested Retail Price will be provided later.What's New
The GRMN Corolla represents the ultimate expression of the GR Corolla, engineered to deepen the connection between car and driver and inspire confidence even at the limits of performance. Developed with a singular focus on responsiveness, control and driver engagement, it pursues a wilder, more visceral character through increased engine torque and a series of purpose-built enhancements drawn directly from motorsports competition and intensive circuit testing.Its development reflects lessons learned through competition in the Super Taikyu series and repeated testing at the Nürburgring, where dedicated aerodynamic parts, suspension components and optimized all-wheel-drive control were honed to help elevate performance.Inside, the GRMN Corolla continues that driver-first philosophy with an evolved cockpit featuring dedicated seats and a flocked instrument panel, creating a more focused environment designed to help the driver concentrate more fully on the road ahead.Pushed to the Limit to Challenge the Nürburgring
In response to Morizo's directive that "if it bears the GRMN name, it must be able to run the Nürburgring properly," the GR team developed the GRMN Corolla through intensive Nürburgring testing. The Nürburgring – often called the world's most demanding circuit – exposes inputs and surface changes that do not appear on ordinary test tracks and brings a car's weaknesses to light. The team tuned the car so that, from low speeds to full racing speeds and even on rough surfaces, it should respond more in line with the driver's intentions.GRMN Corolla development included not only Nürburgring testing but also participation in Japan's Super Taikyu endurance racing series and extensive verification using the latest driving simulators. Through this extensive testing came unexpected issues. By pushing the vehicle to its limits, the GR team was able to address each issue one by one and pursue a high level of vehicle-driver harmony so the car and driver can continue to communicate even at the limit.The insights gained during GRMN Corolla development have also been applied to the evolution of the base GR Corolla. For example, the GR Corolla, announced in September 2025, extended the application of structural adhesive on the body by 45.6 feet to a total of 107.2 feet to strengthen the body structure, and it was equipped with a cool air duct to reduce intake air temperature under high-load driving – both measures born from Nürburgring learnings.Key Features of the GRMN Corolla
Aerodynamics refined in Super Taikyu and at the Nürburgring
In Super Taikyu Series races and at the Nürburgring, cars run at high speeds and under high lateral G-forces. To maximize performance in such conditions, it's essential to keep all four wheels firmly planted.The GRMN Corolla features exclusively developed aerodynamic performance parts for enhanced road holding. Its hood duct, fender ducts, front side spoilers and rear wing incorporate know-how gained from racing, tested on the hydrogen engine-powered GR Corolla that competes in the Super Taikyu Series.Based on all-inclusive Super Taikyu Series trial and error, fine-tuning came at the Nürburgring. This effort included adjusting the rear wing angle, which features a five-step adjustment mechanism, in 1-degree increments during driving tests with professional drivers to verify effectiveness and determine the optimal specification.Dedicated Suspension Tuned through Nürburgring Development
The GRMN Corolla's suspension employs exclusive front and rear monotube shock absorbers with rebound springs for improved inner-wheel traction during cornering and for enhanced high-speed cornering performance.The Nürburgring road surface includes environments that induce significant vertical suspension travel beyond that experienced on typical circuits. To ensure high stability for confident driving even in such conditions, extensive Nürburgring test runs facilitated optimization of bump-stop characteristics. The exclusive shock absorbers were developed by adjusting their stroke down to a millimeter at the front and rear for optimal balance.To improve cornering stability and braking performance, high-grip Michelin Pilot Sport Cup 2 tires were added.The EPS (electric power steering) control program was also to generate the required amount of assistance torque even during cornering under high g-forces. The exclusively tuned 4WD control system provides optimal rear torque distribution during straight-line driving and enhanced stability at the onset of steering input at extremely high speeds.Internal Combustion Advancements Informed by the Hydrogen GR Corolla
GR has been gaining valuable lessons for the evolution of the internal combustion engine by competing in the Super Taikyu Series with a hydrogen engine-powered GR Corolla, as extended, high-load endurance racing helps heighten not only the potential of hydrogen technology but also that of fundamental internal combustion engine components.Based on insights from Super Taikyu, the GRMN Corolla's peak engine torque was increased to 302 pound-feet. The development team optimized the GRMN Corolla's engine characteristics by analyzing the range of engine use during circuit driving, focusing on increasing torque in the 4,000–4,600 rpm mid-speed range, which is crucial for accelerating out of corners.The GRMN Corolla includes an intercooler spray system to help maintain stable engine output during continuous full-throttle driving, along with the cool-air duct added to the 2026 GR Corolla.Also, in pursuit of an even higher level of performance and an "untamed energy that captivates customers", the GRMN Corolla has no rear seats as part of an effort to achieve thorough weight reduction. The power-to-weight ratio has been improved by reducing weight by 66 pounds compared to the base vehicle, providing customers with an unparalleled driving experience.Cockpit Designed for Higher Performance
Beyond driving performance, the cockpit is specially crafted for the GRMN Corolla. To allow drivers to fully exploit the car's potential, seats and the instrument panel were upgraded.The GRMN Corolla features a semi-bucket sport seats upholstered in black and red Brin Naub suede and synthetic leather, combining premium materials with purposeful lateral support for performance driving. Accented with distinctive GR detailing, the seats reinforce the model's motorsport-inspired character while delivering a focused, driver-oriented cockpit experience.The cockpit is focused on enabling driver concentration, featuring a dedicated flocked instrument panel and front pillar trim. A carbon ornament manufactured by Toyota Motor Corporation's Motomachi Plant carbon division is installed on the passenger-side instrument panel, and a dash pad bearing Morizo's signature is included. Door trim and the shift knob are accented with Alumite red, and a GRMN-exclusive serial number plate is fitted.
GRMN Corolla Main Features
 Mechanism • Increased engine torque • Close-ratio transmission • Sub-radiator • Intercooler spray • GRMN Corolla exclusive shock absorbers (front: inverted; rear: upright) (with internal
rebound springs) • High-grip tires (Michelin Pilot Sport Cup 2) • GRMN Corolla exclusive power steering and tuning • GRMN Corolla exclusive AWD control tuningExterior • Carbon-fiber engine hood • Carbon-fiber front fenders • Carbon-fiber front side spoilers • Carbon-fiber rear wing (with angle adjustment mechanism) • Forged wheels (Matte Bronze with GR logo) • Dark Toyota emblem (front and rear) • GRMN exclusive emblem (front and rear) • Available in Zero Gravity and Gravel exterior body color Interior • GRMN semi-bucket seats • GRMN exclusive serial number plate • Instrument panel with Morizo's signature (with carbon ornamentation) • Instrument panel and front pillar trim in brushed metal finish • Flocked instrument panel and front pillars • 2-seater exclusive • Cast iron black paint Key Specifications (Preliminary Specifications)Overall Length Inches173.6Overall Width Inches72.8Overall Height Inches58Wheelbase Inches103.9Track (front/rear) Inches62.5/63.7Curb Weight lb. 3,218.7Seating2EngineG16E-GTS 1.6L, 3-cylinder port injected turbo, 12-VALVE
DOHCBore x Stroke mm87.5 x 89.7Displacement (cm³) 1618Compression Ratio10.5:1Maximum Horsepower300 @ 6500 RPMMaximum Torque302 lb.-ft. @ 3250-4600RPMDrivelineGR-FOUR All-Wheel-DriveTransmission6-speed intelligent Manual Transmission (iMT) with rev-
matchingGear Ratios
1st3.2142nd2.2383rd1.5924th1.1625th1.0816th0.902Reverse3.557SuspensionFrontMacpherson-type strut (with inverted monotube shock
absorbers)RearDouble wishbone type multilink (with monotube shock
absorbers)Shock AbsorbersFrontInverted monotubes (with internal rebound springs)RearUpright monotubes (with internal rebound springs)BrakesFront14-in. x 1.1-in. Ventilated disk 4 piston caliperRear11.7-in. x 0.7-in Ventilated disk 2 piston caliperWheels18-in. matte-bronze 10-spoke forged aluminum with
TOYOTA GAZOO Racing logoTires245/40ZR18 Michelin Pilot Sport Cup 2About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.Toyota directly employs approximately 48,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 36 million cars and trucks at our 11 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles.For more information about Toyota, visit www.ToyotaNewsroom.com.Media Contacts:
Marjorie Owens
marjorie.owens@toyota.com View original content to download multimedia:https://www.prnewswire.com/news-releases/peak-performance-toyota-introduces-the-2026-grmn-corolla-302787743.htmlSOURCE Toyota Motor North America Original: Peak Performance: Toyota Introduces the 2026 GRMN Corolla

Toyota Turns Up the Thrill for 2027 with New Updates to GR86June 1, 2026 12:30 PM
PR Newswire (US) GR86 Receives Focused Enhancements for 2027, Including Updated Throttle Calibration, Improved Shift Feel, New Interior Treatments and Expanded Convenience FeaturesNew Thunder Exterior Color Highlights GR86's Sculpted Body LinesNew Cockpit Red Interior Option Added to Premium Grades2.4-Liter, 4-Cylinder Boxer Engine Generates 228 Horsepower and 184 lb.-ft. of TorqueAvailable Performance Package Includes Brembo® Brakes and SACHS® DampersComplimentary 1-year Membership to the National Auto Sport AssociationExpected to Arrive at Dealerships Summer 2026PLEASANTON, Calif., June 1, 2026 /PRNewswire/ -- Making its debut at FuelFest in the Bay Area, where car culture, performance, passion and the enthusiast community come together, the 2027 Toyota GR86 returns with a series of focused enhancements designed to deepen the connection between driver, car and road. Built for enthusiasts and engineered with input shaped by motorsports, the GR86 continues to deliver the kind of lightweight, rear-wheel-drive fun that has made it a favorite among sports car purists around the world. The GAZOO Racing team is always working to sharpen the GR lineup year after year, and for 2027 the GR86 benefits from several thoughtful updates aimed at elevating both control and confidence. Engineers refined throttle calibration for a smoother, more linear response and improved fifth-to-fourth downshift feel for an even more seamless and natural connection during spirited driving. Inside, updated interior treatments further amplify the GR86's focused, driver-centric cockpit, while expanded active safety and convenience technologies help provide added confidence across a wider range of everyday driving situations.There is also a new exterior color for 2027: Thunder. This new solid gray color shifts depending on the light, accentuating the sculpted body of the GR86 and highlighting the authentic sports car attitude.Powered by a 2.4-liter four-cylinder boxer engine producing 228 horsepower and 184 lb.-ft. of torque, the 2027 GR86 will be offered in GR86 (base) and GR86 Premium grades. Both grades will be available with a choice of six-speed manual or automatic transmission.The 2027 Toyota GR86 is expected to arrive at Toyota dealerships in summer 2026. Manufacturer's Suggested Retail Pricing and specs will be shared later this year.What's New
In the pursuit of building ever-better cars, the GAZOO Racing team focused on further enhancing the GR86's controllability, convenience and comfort for 2027.Track testing played a key role in shaping these updates, with every lap helping engineers further refine the vehicle's response and feel. To improve controllability, engineers refined the relationship between accelerator input and torque delivery to help create a smoother, more linear response. They also widened the chamfer of the shifter interlock between 4th and 5th gear by approximately 0.02 inches to help deliver a smoother shift feel.In addition to the new Thunder exterior color, the 2027 GR86 introduces updated interior options that build on its driver-focused, GR-inspired character. A new available Cockpit Red interior adds bold contrast to the cabin with black Ultrasuede® and red leather accents on the side bolsters, red floor mats and red door accents. A black interior option is also available, featuring black Ultrasuede® and black leather-trimmed upholstery, black stitching and an all-black cabin treatment. Premium models also receive a cast iron black finish on several interior touchpoints, including the switches, knobs and shifter, for a more cohesive appearance. The base grade comes equipped with six-way adjustable black GR-embossed fabric seats with sport fabric side bolsters.Additional updates were also made to help enhance driver confidence. The recognition range of the stereo camera was nearly doubled to improve detection of preceding vehicles when using cruise control. A monocular camera was also added to help detect nearby objects at intersections.Impressive Performance Package
Each GR vehicle is designed and engineered with a precise attention to detail and unique driving character. The GR86 is a sports car that focuses on performance and balance. Its compact dimensions and responsive chassis make it feel nimble on both tight corners and open roads, delivering an engaging driving experience that emphasizes fun over outright power.For 2027, a Performance Package is available on the GR86 and GR86 Premium grades, which includes Brembo® Brakes and SACHS® Dampers. The SACHS Dampers are filled with high-pressure nitrogen and oil and are designed to absorb vibrations across a wide range of speeds, maximize ground contact, and support firm, stable steering, while also balancing road feedback and ride comfort. The red-painted Brembo 4-piston front and 2-piston rear brake calipers clamp down on smooth surfaced 12.8 x 1.3-in front rotors, with 12.4 x .79-in. rotors in the rear. The dampers and brakes complement the GR86's chassis, which is known for its taut, agile feel. Crafted from a combination of high-strength steel, hot-stamped steel, and aluminum, each material in the frame is strategically placed to bring drivers a balance of roll and pitch that helps maximize control. Up front, it uses diagonal cross members and high-strength fasteners to join the front suspension and frame together. At the rear, a full ring structure and high-strength fasteners connect the frame and suspension mounts. For additional reinforcement, structural adhesive has been added throughout the underbody. Altogether this creates a cohesive, connected frame.Lightweight and Pure Driving Experience
All GR86 models pack in modern engineering, tech, and convenience – while sticking to their lightweight sports car roots.Weighing in at just 2,811 pounds for the manual transmission equipped base grade model, and at 2,851 pounds for the automatic transmission model, the GR86 is one of the lightest sports cars that Toyota develops. An aluminum hood, front fenders, and roof panel help keep the weight down on the body. While details such as the use of structural adhesives in the frame and seats that are over six pounds lighter than the prior generation 86, help save precious ounces in the name of maximum control.The naturally aspirated 2.4-liter FA-24 engine delivers 228 horsepower and 184 lb.-ft. of torque and is tuned so that peak torque arrives at 3,700 RPM, resulting in a responsive and powerful driving experience. Zero-to-60 acceleration comes in at 6.1 seconds for the 6-speed manual transmission, and 6.6 seconds for the available six-speed electronically controlled automatic transmission (ECT-i). With either transmission, the GR86 comes equipped with a Torsen® limited-slip rear differential for better traction while cornering.Sports car purists will love GR86's 6-speed manual transmission. With the push of a button, drivers can engage Track mode or switch off Vehicle Stability Control (VSC). On the automatic transmission GR86, additional clutch discs and a high-capacity torque converter allow for smooth delivery of the 2.4-liter engine's higher power and torque.On the inside, a low-slung, driver-focused cockpit with digital instrument panel, push-button start, HVAC system with LED dials and piano-key switches, and a leather-wrapped steering wheel with integrated audio controls keep the driver in complete control of their environment. On the 6-speed automatic, steering-wheel-mounted paddle shifters offer enthusiasts a dynamic driving experience. Drivers can choose between Normal, Sport or Snow modes. When in Sport mode, the transmission senses brake and accelerator operation and vehicle behavior to automatically select the optimal gear, helping bring drivers the control they want.GR86 Safety, Convenience & Connected Services
All Toyota GR86 models come standard with an Active Safety Suite. This suite includes Pre-Collision Braking System, Pre-Collision Throttle Management, Adaptive Cruise Control, Lead Vehicle Start Alert, Lane Departure Alert with Sway Warning and Automatic High Beams. Rear Sonar Warning is standard on the Premium grade, designed to help detect and alert the driver to objects behind the vehicle during low-speed reverse driving. An anti-theft system with engine immobilizer and alarm are also standard.Standard on all models, Toyota's Star Safety System™ includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-Force Distribution (EBD) and Brake Assist (BA). Smart Stop Technology® (SST), Track Mode and Hill Start Assist Control (HAC) round out the suite of active safety systems. Additional safety features include LATCH (Lower Anchors and Tethers for Children) with lower anchors on outboard rear seats and tether anchors on all rear seats and a Tire Pressure Monitor System (TPMS). Seven airbags are standard on all models, including a driver's knee airbag.Experience convenience and peace of mind with GR86's Connected Services* trials, including a one-year trial subscription to Safety Connect* with Emergency Assistance Button and Enhanced Roadside Assistance; a one-year trial of Service Connect, which includes receiving personalized maintenance updates and vehicle health reports; and a one-year trial of Remote Connect so owners can remotely interact with their vehicle through the Toyota app via a compatible smartphone and/or smartwatch. Remote activities enabled by the app include locking/unlocking doors, starting and stopping the vehicle, locating the last parked location, checking vehicle status, and monitoring guest drivers. For more details, please visit?toyota.com/connected-services. * 4G network-dependentMotorsports Inspired
To earn the GR badge, GR sport cars go through an intensive track testing process tested by Akio Toyoda, aka Morizo, and the Toyota GAZOO Racing drivers and engineers. Toyota GAZOO Racing is also working with ROOKIE Racing to compete in various endurance and touring car races like the Super Taikyu in Japan to help provide insights and develop new technologies through motorsports. The team uses real-world competitive racing to hone in on what makes a GR a GR.In 2023, Toyota GAZOO Racing North America developed the GR Cup single-make racing championship that features race-modified GR86s. The series is designed to celebrate car culture and motorsports by enthusiasts, for enthusiasts. It provides an entry-level professional racing opportunity at a more affordable rate, allowing more drivers to compete and help them develop.Toyota's commitment to motorsports is one of the many reasons why it also offers a complimentary 1-year membership to the National Auto Sport Association (NASA) giving GR owners the chance to experience the world of performance driving in an enclosed road course. Owners will enjoy a host of benefits, including one free High Performance Driving Event (HPDE) and discounted admission to NASA-sanctioned events.Warranty and ToyotaCare
Toyota's 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles, and corrosion with no mileage limitation. On GR86, ToyotaCare is a no additional cost plan covering normal factory-scheduled maintenance for 7.5 months or 7,500 miles, whichever comes first, and 24-hour roadside assistance for two years, unlimited mileage.About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.Toyota directly employs approximately 48,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 36 million cars and trucks at our 11 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles.For more information about Toyota, visit www.ToyotaNewsroom.com. About GR
GAZOO Racing was founded from a passion for the adrenaline-filled world of motorsports. Started by the late Master Driver Hiromu Naruse and Akio Toyoda himself, GR was forged through their mutual respect and understanding that the ultimate proving ground for development of technologies and the people behind them is the racetrack. With his endurance racing debut in 2007, Akio Toyoda under the guise of his now iconic "Morizo" pseudonym, along with Naruse and a team of technical experts, reached the catalyst of what would inspire and define his mission for developing performance-oriented vehicles that continually enhance the overall driving experience. Today, the brand offers three GR models. GR is a commitment to the car enthusiasts in every generation to continue building sports cars that stir the soul and drive passion into future.Media Contact
Marjorie Owens
marjorie.owens@toyota.com View original content to download multimedia:https://www.prnewswire.com/news-releases/toyota-turns-up-the-thrill-for-2027-with-new-updates-to-gr86-302787313.htmlSOURCE Toyota Motor North America Original: Toyota Turns Up the Thrill for 2027 with New Updates to GR86

Toyota Turns Forza Horizon 6 into a Real-World Immersive "Barn Find" Experience at Westfield Century CityMay 29, 2026 11:00 AM
PR Newswire (US) Interactive two-day activation blends gaming, car culture and real-world discovery inspired by the New Forza Horizon 6 Game launch PLANO, Texas, May 29, 2026 /PRNewswire/ -- Toyota today announced "Lost & Found: The Challenge" Forza Horizon and Toyota's Barn Find Pop-Up at Westfield Century City. The free public activation takes place Saturday, May 30, 2026, from 10 a.m. - 8 p.m. and Sunday, May 31, 2026, from 11 a.m. - 7 p.m. in the atrium plaza at Westfield Century City. Created in collaboration with Intertrend Communications, the pop-up event transforms the franchise's iconic "Barn Finds" gameplay into a real-world interactive experience celebrating the intersection of gaming fandom and automotive culture. On the heels of the highly anticipated launch of Forza Horizon 6, the activation invites fans to peek inside a locked Japanese-themed barn inspired by the game's legendary discovery missions, where players follow clues and uncover hidden vehicles. At the center of the experience is a Toyota Land Cruiser that is featured on the Forza Horizon 6 cover art and complements the series of other Toyota vehicles prominently featured throughout the game.Designed as an interactive puzzle and discovery challenge, guests will peer through cracks, windows and hidden openings throughout the structure to uncover clues tied to both Toyota Land Cruiser heritage and gameplay-inspired mysteries. Visitors who complete the experience will receive collectible prizes and sweepstakes entry opportunities for custom-branded Xbox Series X consoles and digital copies of Forza Horizon 6."Toyota trucks have always been driven by a spirit of adventure, exploration and innovation, and this experience brings those values to life in a way that connects authentically with gaming and car culture communities," said Owen Peacock, general manager, Vehicle Marketing & Communities at Toyota Motor North America. "By bringing the excitement of Forza Horizon 6 into the real world, we're creating a fun and memorable opportunity for fans to engage with Land Cruiser."The family-friendly experience also features two playable racing simulators where attendees can test-drive Forza Horizon 6 (Rated E for Everyone), along with hidden Easter eggs, limited-edition merchandise giveaways and more.For more information, please visit here.ABOUT TOYOTA:
Toyota (NYSE:TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of over 50 million cars and trucks at our 14 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles.For more information about Toyota, visit www.ToyotaNewsroom.com.CONTACTS:
Sam Mahoney
Toyota Motor North America
(980) 900-8573
samuel.mahoney@toyota.comMichael Vitug
Intertrend Communications
(562) 279-4333
michael.vitug@intertrend.com View original content to download multimedia:https://www.prnewswire.com/news-releases/toyota-turns-forza-horizon-6-into-a-real-world-immersive-barn-find-experience-at-westfield-century-city-302785132.htmlSOURCE Toyota Motor North America Original: Toyota Turns Forza Horizon 6 into a Real-World Immersive "Barn Find" Experience at Westfield Century City

Hybrid sales are exploding
Ford’s hybrid sales jumped 21–22% year-over-year, hitting all-time highs.
Hybrids are the fastest-growing segment in the U.S., and Ford is now the #2 hybrid seller behind Toyota.
This positions Ford perfectly for the “post-EV-hype” reality where hybrids dominate. $TM $F

🚀 Hydrogen Vehicles Are Exploding in 2025–2028: The Next Big Shift in Clean Transportation
The global auto industry is entering a hydrogen revolution, with major automakers rolling out next-gen hydrogen fuel-cell vehicles (FCEVs) across consumer, commercial, and fleet markets. Fast refueling, long range, and zero emissions are pushing hydrogen mobility into the mainstream—and one company, Plug Power ($PLUG), is positioned to become a critical player in this transformation.

🚚 New Hydrogen Vehicles Hitting the Market (2026–2028)
These upcoming models are driving massive interest in hydrogen technology:

$TM Toyota & Isuzu Hydrogen Truck (2027–2028)
Toyota and Isuzu are launching Japan’s first mass-produced light-duty hydrogen truck.
Key highlights:

Built on the Isuzu Elf EV platform

Toyota’s 3rd-gen fuel-cell system (+20% efficiency)

Designed for delivery fleets and refrigerated logistics

Production targeted for FY 2027

$BMWKY BMW iX5 Hydrogen (2028 Expansion)
BMW is pushing hydrogen innovation with its new Hydrogen Flat Storage system.

Up to 750 km / 465 miles of range

All-New 2026 Toyota RAV4 Takes Center Stage in "What's Your RAV4?" CampaignApril 6, 2026 12:28 PM
PR Newswire (US)

Celebrates the Small SUV Built for Every Drive, Every Lifestyle PLANO, Texas, April 6, 2026 /PRNewswire/ -- Launching today, Toyota's new marketing campaign, "What's Your RAV4?", introduces the all-new 2026 Toyota RAV4 – the 6th generation of America's best-selling Small SUV. The campaign highlights RAV4's bold new design, hybrid performance and advanced technology, showcasing the individuality of today's drivers and inviting them to define what RAV4 means to them.Experience the interactive Multimedia News Release here: https://www.multivu.com/toyota/9387751-en-all-new-2026-toyota-rav4-whats-your-rav4-campaign"The all-new, 6th generation RAV4 is a vehicle designed for flexibility and fun - providing everyday versatility and enabling moments that bring people together," said Mike Tripp, group vice president of Toyota Marketing. "The 'What's Your RAV4?' campaign celebrates everyday adventures and showcases how people can experience, connect, and enjoy the ride in their own unique way."  The fully integrated RAV4 campaign was developed using a cohesive marketing approach inclusive of multicultural audiences. Agency partners include Saatchi & Saatchi, Burrell Communications Group, Conill and Intertrend Communications.The campaign showcases a unified style across the creative, which is highlighted below: For Hispanics, fun isn't optional, it's essential. Because if they're not enjoying the ride, what's the point? That's the spirit behind the all-new 2026 RAV4, an SUV ready for every plan, every playlist, and every adventure. In "Serious Fun", the 30-second spot created by Conill, viewers see how the RAV4 transforms everyday situations with a playful twist. The spot is also available in a 15-second version, along with a 45-second version available for viewing on www.toyota.com/espanol. Other 15-second spots include "Labyrinth", "Newlyweds", and "Weekend", all directed by Ariel Danziger.Toyota's all-new 2026 RAV4 delivers a fun and stylish line-up, with something for friends, families, and couples alike. From the thrill of getting behind the wheel to the dreamy appeal of the sporty GR SPORT trim, the new RAV4 is built to match every kind of lifestyle. To bring that spirit to life, Intertrend Communications created two 30-second spots, "Grandma" and "Just Once," and two 15-second spots, "Late Night" and "Vanished," directed by TWIN (duo Josh and Jonathan Baker).Burrell Communications' new "Chase Fun" RAV4 campaign follows a curious crew as they encounter industry plants, time portals, crop circles, and UFO sightings—with the all-new 2026 Toyota RAV4 acting as the modern-day Mystery Machine. Built to empower a "Let's Find Out" mindset, the vehicle enables drivers to chase fun almost anywhere. Burrell created one 30–second spot titled "Industry Plant," along with two 15–second spots, "Crop Circles" and "Portal", and three 10–second spots "Troll Bridge," "In the Trees," and "Sighting," all directed by Rick Famuyiwa.Toyota's new 'What's Your RAV4' Campaign highlights the many ways drivers use their all-new 2026 RAV4 - from adventures to family road trips, or weekend escapes, it's the vehicle built to take them there. Saatchi & Saatchi created one 30-second spot titled "Buddies" along with six 15-second spots titled "Roam Anywhere Vehicle," "Rugged Attitude Vehicle," "Reverse Aging Vehicle," "Rad Auntie Vehicle," and "Runway Approved Vehicle," all directed by Traktor.Media Placements
The RAV4 campaign is a fully integrated campaign extending across linear TV, digital video, digital content, streaming audio, programmatic, paid social, and experiential. Digital content/video partnership highlights include AdMazing, AMG, AutoProyecto, Betches, BET Awards, Bounce, Business Insider, Buzzfeed/PeroLike, Cadent, CLEO TV, Cricbuzz, Disney+, Discovery in Espanol, DIVE Studios, espnW, Fantuan, FIFA, Fuse, HYPEBEAST, Hulu, In Depth Graham Bensinger, iTalkBB, iQiyi, KBS, LG TV, LSTV, MAX, NASCAR, NBA Playoffs, NBCUniversal, NGL Collective, Netflix, OnDemandChina, OnDemandKorea, One, OnDemandViet, Peacock, PlutoTV, PopShift, Premier League, Revolt, Roku, RollingStone, Silverpush, Stagecoach, Telemundo, Tibu NuTime Media, TTV, Vevo, VHR, We, Will Packer Media, Willow TV, YouTube, and more. Audio includes Amazon Music Live and Twitch. Paid Social runs across Meta, Pinterest, Reddit and TikTok.The campaign spots are available for viewing here. For images and credits, please click here. About the all-new 2026 Toyota RAV4
The all-new 2026 Toyota RAV4 marks the 6th generation of Toyota's celebrated Small SUV, built to deliver capability, versatility and serious fun for every lifestyle. With bold new exterior styling, enhanced hybrid or plug-in hybrid performance, advanced technology and a lineup designed for adventure, the RAV4 continues to redefine what a Small SUV can be.The all-new RAV4 lineup offers a range of grades designed to fit diverse lifestyles and interests. The 2026 RAV4 Powertrain has a starting MSRP of $31,900* for the RAV4 LE grade, $34,700* for the RAV4 SE grade, $36,100* for the RAV4 XLE Premium grade, $39,900* for the RAV4 Woodland grade, $41,300* for the RAV4 XSE grade, and $43,300* for the RAV4 Limited grade. The 2026 RAV4 Plug-in Hybrid Powertrain has a starting MSRP of $41,500* for the RAV4 SE grade, $45,300* for the RAV4 Woodland grade, $47,200* for the RAV4 XSE grade, and $48,500* for the GR SPORT grade.  As a Hybrid Electric Vehicle (HEV) and Plug-in Hybrid Electric Vehicle (PHEV), RAV4 is part of Toyota's diverse approach to reduce carbon emissions and drive towards a "Beyond Zero" future. Beyond Zero is Toyota's vision to reach carbon neutrality with products, services, and operations; and find new ways to make a positive impact on the planet and society.Key features include: Standard 2.5-liter 4-cylinder Hybrid Electric powertrain (HEV) or Plug-in Electric Vehicle (PHEV) with 226 net combined system horsepower (FWD) or 236 net combined system horsepower (AWD) (depending on grade)10.5-inch (standard) or 12.9-inch (available) Toyota Audio Multimedia system with Wireless Apple CarPlay® & Wireless Android Auto™ compatibilityStandard 12.3-inch digital gauge cluster with customizable settings (all grades)Standard Toyota Safety Sense™ 4.0 suite of driver-assist technologiesStandard Blind Spot Monitor with Rear Cross-Traffic AlertAvailable Qi-compatible wireless smartphone chargingAvailable multi-stage heated and ventilated front seats (depending on grade)Available 9-speaker JBL® Premium Audio including amplifier and subwooferStandard LED headlights with Automatic High Beams (AHB)*MSRP Excludes Dealer Processing and Handling fee of $1,095. All prices are subject to change.About Toyota 
Toyota (NYSE:TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.  Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of nearly 49 million cars and trucks at our 14 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles. For more information about Toyota, visit www.ToyotaNewsroom.com.Media Contacts:
Sam Mahoney
Toyota Motor North America
980-900-8573
samuel.mahoney@toyota.com Beatrice Kalish
Saatchi for Toyota
beatrice.kalish@saatchi.com       



View original content:https://www.prnewswire.com/news-releases/all-new-2026-toyota-rav4-takes-center-stage-in-whats-your-rav4-campaign-302734815.htmlSOURCE Toyota

Original: All-New 2026 Toyota RAV4 Takes Center Stage in "What's Your RAV4?" Campaign

Toyota Motor North America Reports March, First Quarter 2026 U.S. Sales ResultsApril 1, 2026 12:50 PM
PR Newswire (US)

Toyota Corolla Cross Gas and Grand Highlander Hybrid Achieved an All-Time Best-EverLexus RZ and NX Plug-in Hybrid Achieved an All-Time Best-Ever32 Electrified Vehicle Options Available Between Both Toyota and Lexus BrandsTMNA March Electrified Vehicle Sales of 115,422, up 2.5 PercentPLANO, Texas, April 1, 2026 /PRNewswire/ -- Toyota Motor North America (TMNA) today reported March 2026 U.S. sales of 211,617 vehicles, down 8.5 percent on a volume basis and down 4.9 percent on a daily selling rate (DSR) basis compared to March 2025. Sales of electrified vehicles for the month totaled 115,422, up 2.5 percent on a volume basis and up 6.6 percent on a DSR basis, representing 54.5 percent of total sales volume. 







For the first quarter, TMNA reported sales of 569,420 vehicles, down 0.1 percent on a volume basis and down 0.1 percent on a DSR basis versus the first quarter of 2025. Sales of electrified vehicles for the first quarter totaled 287,276, down 0.5 percent on a volume basis and down 0.5 percent on a DSR basis, representing 50.5 percent of total sales volume.Toyota division posted March sales of 182,606 vehicles, down 6.9 percent on a volume basis and down 3.2 percent on a DSR basis. For the quarter, Toyota division reported sales of 488,468 vehicles, up 0.3 percent on a volume basis and up 0.3 percent on a DSR basis.Lexus division posted March sales of 29,011 vehicles, down 17.3 percent on a volume basis and down 14.0 percent on a DSR basis. For the quarter, Lexus division reported sales of 80,952 vehicles, down 2.5 percent on a volume basis and down 2.5 percent on a DSR basis."Our first-quarter performance demonstrates the underlying strength of our business," said Andrew Gilleland, senior vice president, Automotive Operations Group, Toyota Motor North America.  "We maintained stable sales year-over-year, even while navigating production constraints and limited inventory during the ramp-up of our traditional volume leader, the new RAV4.  This resilience gives us great confidence as we continue driving toward our full-year goals."Highlights (volume basis unless otherwise noted) TMNA:First quarter sales down 0.1 percentFirst quarter electrified vehicle sales of 287,276, down 0.5 percentMarch sales down 8.5 percentMarch electrified vehicle sales of 115,422, up 2.5 percent32 total electrified vehicles currently available in dealerships between both the Toyota and Lexus brandsAmong the lowest incentives among full-line manufacturersToyota Division:Corolla Cross Gas and Grand Highlander Hybrid achieved an all-time best-everFirst quarter sales up 0.3 percentFirst quarter electrified vehicle sales of 252,369, down 1.4 percentMarch sales down 6.9 percentMarch electrified vehicle sales of 101,500, up 2.4 percentLexus Division:RZ and NX Plug-in Hybrid achieved an all-time best-everFirst quarter sales down 2.5 percentFirst quarter electrified vehicle sales of 34,907, up 6.2 percentMarch sales down 17.3 percentMarch electrified vehicle sales of 13,922, up 3.2 percentAbout Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of more than 50 million cars and trucks at our 14 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles.For more information about Toyota, visit www.ToyotaNewsroom.com.Media contact:
Derrick Brown
derrick.brown@toyota.comTOYOTA  U.S. SALES SUMMARYMarch 2026
-- CURRENT MONTH ---- CALENDAR YEAR TO DATE --     









20262025DSR %VOL %20262025DSR %VOL %TOTAL TMNA211,617231,336-4.9-8.5569,420570,270-0.1-0.1TOTAL TOYOTA DIV.182,606196,241-3.2-6.9488,468487,2270.30.3TOTAL LEXUS DIV.29,01135,095-14.0-17.380,95283,043-2.5-2.5COROLLA23,21021,49512.38.062,57455,45612.812.8SUPRA357179107.499.4919421118.3118.3GR86 (INCL FR-S)6051,146-45.1-47.22,0462,777-26.3-26.3MIRAI1500.00.0633390.990.9CROWN842986-11.2-14.62,9412,23631.531.5PRIUS2,9417,258-57.9-59.59,73716,653-41.5-41.5CAMRY30,68029,6617.63.478,25570,30811.311.3TOTAL TOYOTA DIV. CAR58,65160,7250.4-3.4156,537147,8855.95.9IS2,0032,139-2.6-6.45,0454,7795.65.6RC39186-78.2-79.0200452-55.8-55.8ES4184,020-89.2-89.63,0449,198-66.9-66.9LS5140-96.3-96.4143420-66.0-66.0LC111149-22.5-25.5324519-37.6-37.6TOTAL LEXUS DIV. CAR2,5766,634-59.6-61.28,75615,368-43.0-43.0TOTAL TMNA CAR61,22767,359-5.5-9.1165,293163,2531.21.2C-HR BEV1300.00.01300.00.0BZ4,0191,678149.1139.510,0295,61078.878.8RAV421,69341,509-45.6-47.759,869115,402-48.1-48.1COROLLA CROSS11,70910,87911.97.630,09324,12024.824.8CROWN SIGNIA2,0262,806-24.9-27.85,2937,908-33.1-33.1VENZA139-97.3-97.44672-99.4-99.4HIGHLANDER6,1315,52315.411.015,78312,01731.331.3GRAND HIGHLANDER13,89510,95931.926.834,60725,71934.634.64RUNNER12,3806,98084.477.433,2448,435294.0294.1SEQUOIA2,2181,89621.717.06,3825,10725.025.0LAND CRUISER2,7195,860-51.7-53.68,08315,416-47.6-47.6TOTAL TOYOTA DIV. SUV76,80488,129-9.4-12.9203,400220,406-7.7-7.7SIENNA9,2049,0336.01.924,65223,5614.64.6TACOMA24,99823,9498.64.469,26359,82515.815.8TUNDRA12,94914,405-6.5-10.134,61635,550-2.6-2.6TOTAL TOYOTA DIV. PICKUP37,94738,3542.9-1.1103,87995,3758.98.9TOTAL TOYOTA DIV. TRUCK123,955135,516-4.9-8.5331,931339,342-2.2-2.2UX1,24298830.725.72,2832,525-9.6-9.6NX4,7727,077-29.9-32.613,21917,992-26.5-26.5RZ1,842705171.7161.34,4561,454206.5206.5RX10,96410,4529.14.929,33624,71618.718.7TX4,8224,5849.45.212,48910,04524.324.3GX2,1423,922-43.2-45.48,5659,239-7.3-7.3LX651733-7.6-11.21,8481,7048.58.5TOTAL LEXUS DIV. TRUCK26,43528,461-3.4-7.172,19667,6756.76.7TOTAL TMNA TRUCK150,390163,977-4.6-8.3404,127407,017-0.7-0.7Selling Days2526

7575

DSR = Daily Selling Rate


























             TOYOTA U.S. ELECTRIFIED VEHICLE SALES SUMMARY                                                                                                                                         March 2026
-- CURRENT MONTH --
-- CALENDAR YEAR TO DATE --  
20262025DSR %VOL%20262025DSR %VOL%TOYOTA PRIUS HYBRID1,7305,727-68.6-69.86,92312,893-46.3-46.3TOYOTA PRIUS PLUG-IN HYBRID1,2111,531-17.7-20.92,8143,760-25.2-25.2TOYOTA COROLLA HYBRID4,3595,529-18.0-21.212,17514,523-16.2-16.2TOYOTA CAMRY HYBRID30,68029,6557.63.578,24770,28111.311.3TOYOTA MIRAI1500.00.0633390.990.9TOYOTA CROWN842986-11.2-14.62,9412,23631.531.5TOYOTA SIENNA HYBRID9,2029,0316.01.924,64923,5594.64.6TOYOTA 4RUNNER HYBRID2,4331471,621.01,555.07,4211474,948.04,948.0TOYOTA HIGHLANDER HYBRID4,9533,01770.764.211,9916,64180.680.6TOYOTA GRAND HIGHLANDER HYBRID8,2754,69583.376.320,53210,98586.986.9TOYOTA SEQUOIA HYBRID2,2181,89621.717.06,3825,10725.025.0TOYOTA LAND CRUISER HYBRID2,7195,860-51.7-53.68,08315,416-47.6-47.6TOYOTA BZ BEV4,0191,678149.1139.510,0295,61078.878.8TOYOTA RAV4 HYBRID21,11114,52451.245.437,40949,513-24.4-24.4TOYOTA RAV4 PLUG-IN HYBRID1562,631-93.8-94.11,3956,355-78.0-78.0TOYOTA COROLLA CROSS HYBRID9124,223-77.5-78.43,1188,900-65.0-65.0TOYOTA CROWN SIGNIA2,0262,806-24.9-27.85,2937,908-33.1-33.1TOYOTA VENZA HYBRID139-97.3-97.44672-99.4-99.4TOYOTA TACOMA HYBRID2,3682,667-7.7-11.26,8875,99614.914.9TOYOTA TUNDRA HYBRID2,2702,478-4.7-8.46,0125,38011.711.7LEXUS ES HYBRID161,618-99.0-99.01493,524-95.8-95.8LEXUS UX HYBRID1,24298830.725.72,2832,525-9.6-9.6LEXUS LX HYBRID29720947.842.1832317162.5162.5LEXUS NX HYBRID2,6102,6253.4-0.66,7597,646-11.6-11.6LEXUS NX PLUG-IN HYBRID1,2011,1439.35.13,2292,65621.621.6LEXUS RZ BEV1,842705171.7161.34,4561,454206.5206.5LEXUS RX HYBRID4,8474,18320.515.912,25110,63515.215.2LEXUS RX PLUG-IN HYBRID8601,059-15.5-18.82,0452,0370.40.4LEXUS TX HYBRID9328849.65.42,6791,92839.039.0LEXUS TX PLUG-IN HYBRID74709.95.722113761.361.3LEXUS LS HYBRID15-79.2-80.0118-94.4-94.4LEXUS LC HYBRID000.00.024-50.0-50.0TOTAL TMNA Electrified Vehicles115,422112,6096.62.5287,276288,797-0.5-0.5TOTAL TOYOTA Electrified Vehicles101,50099,1206.52.4252,369255,916-1.4-1.4TOTAL LEXUS Electrified Vehicles13,92213,4897.33.234,90732,8816.26.2TOTAL TMNA SALES RATIO54.5 %48.7 %

50.5 %50.6 %

Selling Days2526

7575

 










View original content to download multimedia:https://www.prnewswire.com/news-releases/toyota-motor-north-america-reports-march-first-quarter-2026-us-sales-results-302731621.htmlSOURCE Toyota Motor North America

Original: Toyota Motor North America Reports March, First Quarter 2026 U.S. Sales Results

Driven by People, Powering the FutureMarch 23, 2026 12:15 PM
PR Newswire (US)

Toyota Kicks Off a Milestone Year with a $1 Billion Investment in Kentucky and IndianaGEORGETOWN, Ky., March 23, 2026 /PRNewswire/ -- It was 1986. Bon Jovi and Madonna filled the airwaves. Halley's Comet whizzed overhead, and the Chicago Bears shuffled their way to a championship. Toyota also took a bold new step into U.S. operations, as it broke ground in Kentucky and set the stage for millions of vehicles rolling off the line, starting with the Toyota Camry sedan.







Today, Toyota celebrated 40 years at its Kentucky plant – the company's largest manufacturing plant in the world. To commemorate the occasion, Toyota announced a $1 billion investment across its Kentucky and Indiana operations, affirming the company's commitment to meet growing customer demand and offer a diverse vehicle line up. The announcement is part of Toyota's November 2025 commitment to invest up to $10 billion in its U.S. plants over the next five years. "Toyota's investment in the U.S. is for the long-term, tied to our philosophy of building where we sell and buying where we build," said Mark Templin, executive vice president and chief operating officer, Toyota Motor North America. "We have created a tremendous value chain for nearly 70 years. Our teams have contributed to world-class design, engineering, and assembly of more than thirty-five million cars and trucks for our customers in the U.S."The investment includes:Toyota Kentucky: $800 million to further Toyota's multi-pathway approach to electrification by preparing the plant for its second battery electric vehicle. The investment also allows the plant to increase capacity for the assembly of the Camry and RAV4.Toyota Indiana: $200 million to increase capacity for the Grand Highlander, one of Toyota's most popular SUVs. With this investment, Grand Highlander joins the assembly of the family-favorite Sienna minivan in the facility's East Plant while continuing assembly alongside the Lexus TX in the West Plant.Kentucky Governor Andy Beshear was all smiles celebrating with Toyota team members in the Blue Grass state."Kentucky changed for the better 40 years ago when Toyota chose to make Georgetown its New Kentucky Home, and I am proud to say that partnership and success continues today as we celebrate this remarkable milestone together," said Gov. Andy Beshear. "Toyota Kentucky is Toyota's largest vehicle manufacturing plant in the world, producing over 14 million vehicles since its doors opened and benefiting Kentuckians through good jobs and a strong economy. We are grateful to our great Toyota partners and look forward to building on years of success for generations to come." Additionally, Toyota Kentucky announced millions in new grant funding further solidifying the company's commitment to career readiness and community engagement.$4 million supporting Driving Possibilities. The grants awarded by the Toyota USA Foundation, supported by additional funds from Toyota Kentucky, will expand STEM learning and resources in Scott and Fayette County Schools. When combined with the original Toyota USA Foundation grants, the total investment in the program is more than $11 million in the Commonwealth.Driving Possibilities is a national STEM (Science, Technology, Engineering, Math) education initiative that brings together community, education leaders, local and national nonprofits, and industry partners. The aim of the initiative is to co-create programs to strengthen communities and prepare young people for future careers. Driving Possibilities is funded by the Toyota USA Foundation, with additional support provided by Toyota Motor North America (TMNA) and Toyota Financial Services (TFS).$400,000 to support the Manufacturing Engineering program at Eastern Kentucky University, helping to advance the next generation workforce.A cornerstone of American manufacturing and jobs, Toyota has much to celebrate in 2026. Five of the company's U.S. manufacturing facilities are marking major anniversaries this year including:Toyota Kentucky – 40 yearsToyota Missouri – 35 yearsToyota Indiana – 30 yearsToyota West Virginia – 30 yearsToyota Alabama – 25 yearsADDITIONAL QUOTES
Kerry Creech: "For Toyota, manufacturing has always been about more than building vehicles, it's about investing in people," said Kerry Creech, president of Toyota Kentucky. "Ensuring customer satisfaction and safety starts with each team member on the production line. Our 10,000 team members are the heart of Toyota. We will continue to invest in them and in our future workforce."Jason Puckett: "Today's announcement reflects the company's commitment to meeting customer demand and the belief in our team to get it done," said Jason Puckett, president of Toyota Indiana. "For thirty years, Toyota Indiana has led the charge into the future by putting our customers first, delivering quality vehicles, and remaining committed to our values. I'm proud to celebrate this incredible milestone with our 7,300 team members who have helped contribute to decades of quality in the Hoosier state."About Toyota??
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.??? Toyota directly employs nearly 48,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 35 million cars and trucks at our 11 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles.? To help inspire the next generation for careers in advanced manufacturing, Toyota launched its in-person tour booking platform and virtual tour experience at www.TourToyota.com allowing guests to schedule a live tour to see several of our U.S. manufacturing facilities in action or visit all plants virtually from anywhere around the globe.? For more information about Toyota, visit?www.ToyotaNewsroom.com.? Toyota USA Foundation
The Toyota USA Foundation is a $100 million endowed private foundation supporting education and community programs for kindergarten through 12th-grade students and their teachers in the United States, with an emphasis on science, technology, engineering, and math (STEM).Media Contacts:  
Toyota Kentucky
Kim Ogle
Kim.Ogle@toyota.comToyota Indiana
Stacy Carr 
Stacy.Carr@toyota.com 










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Original: Driven by People, Powering the Future

Toyota and Acclaimed Latin Grammy Winning Pop Star Ela Taubert Wrap Successful U.S. Tour Partnership with a Final Performance in Las VegasMarch 4, 2026 12:00 PM
PR Newswire (US)

PLANO, Texas, March 4, 2026 /PRNewswire/ -- Toyota and Colombian singer-songwriter, ELA Taubert, wrapped a successful partnership during the recent U.S. leg of her tour, "Preguntas a las 11:11", with an intimate pop-up show in Las Vegas, Nevada. Thousands of fans delighted in the singer's lyrical music during tour stops in major cities including Los Angeles and New York. To mark the finale, Ela and Toyota invited fans to vote on the city where they wanted her to perform and the overwhelming number of votes were cast for Las Vegas.







"Our partnership with Ela underscores our commitment to supporting emerging talent and bringing  culturally relevant experiences that connect fans to the music they love," shared Kaylea Spurgin, manager, Sports & Lifestyle Sponsorship, Toyota. "Closing out the tour with this energetic show was the perfect finale, bringing fans together one last time in a way that felt authentic and memorable."The partnership with Ela on her tour created meaningful opportunities for Toyota fans to experience her vibrant music. Toyota joined Ela on the road with the Band Cruiser, an intimate space towed by the Land Cruiser filled with inspirational mementos and music for fans to enjoy at concert stops. Before each performance, fans also explored the Toyota Music Den (TMD), an interactive pre-show space featuring fun activities, giveaways, and the Band Cruiser."I am beyond excited to have had the chance to share this special, intimate moment with my fans in Las Vegas," said Ela Taubert, Latin Grammy winning singer-songwriter. "I'm grateful to Toyota for their unwavering support on such an unforgettable ride and making this special experience happen."Toyota's commitment to music discovery is rooted in creating authentic moments that connect artists and fans in meaningful ways. By championing emerging artists and tapping into what's culturally relevant, Toyota continues to build experiences that go beyond the stage, bringing music to life through real connection, shared passion, and unforgettable memories.To learn more about the partnership and view Ela's musical journey throughout her tour, visit www.toyota.com/espanol/music/.About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.Toyota directly employs nearly 48,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 35 million cars and trucks at our 11 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles.For more information about Toyota, visit www.ToyotaNewsroom.com.Media Contacts:
Sam Mahoney
Toyota Motor North America
980-900-8573
samuel.mahoney @Electric Horse -4078
delia.lopez@conill.com 










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Original: Toyota and Acclaimed Latin Grammy Winning Pop Star Ela Taubert Wrap Successful U.S. Tour Partnership with a Final Performance in Las Vegas

Toyota's All-Electric Lineup Gains Rugged, Powerful New bZ Woodland SUVFebruary 17, 2026 10:00 AM
PR Newswire (US)

Standard All-Wheel Drive with 375 Horsepower Combined System Output281 Mile of EPA-Estimated Driving Range Rating (260 miles for bZ Woodland Models Equipped with Optional All-Terrain Tire)DC Fast-Charging Times Around 30 Minutes* (10-80% Charge Under Ideal Conditions)Equipped with North American Charging System (NACS) Port for Wide Access to Thousands of DC Fast Charging Stations in the U.S.Ample Utility with 74.3-Cubic Foot Rear Cargo Area with Seats Folded Flat, 8.4-inch Ground Clearance, Panoramic View Monitor with Multi-Terrain Monitor, and up to 3,500-lb Towing CapacityWell-Equipped Interior with Standard SofTex®-Trimmed Seating, 14-inch Toyota Audio Multimedia Touchscreen, Dual Wireless Qi Device Charging, Ambient Lighting and MorebZ Woodland Premium Model Adds JBL® Premium Audio, Ventilated Front Seats with Memory Driver's Seat, Panoramic Moonroof, Front Radiant Heaters, and MoreExpected to Arrive in U.S. Toyota Dealerships in March 2026Manufacturer's Suggested Retail Price (MSRP) for the 2026 Toyota bZ Woodland Starts at $45,300 (Excluding Dealer Processing and Handling Fee)PLANO, Texas, Feb. 17, 2026 /PRNewswire/ -- Toyota's most rugged addition to its battery-electric (BEV) lineup, the first-ever 2026 bZ Woodland is expected to arrive at dealerships nationwide next month. Equipped with standard all-wheel drive with X-MODE®, the bZ Woodland has a net combined system output of 375 horsepower and an EPA-estimated total driving range rating of up to 281 miles (the EPA-estimated driving range rating is 260 miles when equipped with optional All-Terrain tires). It also has midsize SUV utility, with the aforementioned all-terrain tire option, 8.4 inches of ground clearance, and up to 3,500-pound towing capacity.







The 2026 bZ Woodland brings a different twist to the existing bZ's style. It adds rugged black overfenders to the Toyota hammerhead front end, has nearly 6-inches of additional length, and just under one inch of additional height in the rear. The extra length gives it a bit more space than its bZ sibling, with 74.3 cubic feet of storage with second row seats folded flat, versus the bZ model's 67.1 cubic feet.Its standard roof rails further set it apart from the bZ, providing added utility for accessories like luggage or bicycle racks. For the finishing touch, bZ Woodland's 18-inch aluminum wheels with aero covers give it a modern-yet-rugged feel, and the available All Terrain tires are a great option for drivers that want to venture on the less beaten path.With its standard 375-hp net combined system output, the dual-motor, all-wheel-drive (AWD) powertrain makes the bZ Woodland the most powerful bZ yet. Toyota estimates the bZ Woodland can accelerate from 0-60 mph in 4.4 seconds.The bZ Woodland is the second BEV that will be joining the Toyota lineup, along with the refreshed bZ SUV and the all-new C-HR compact crossover. The total number of electrified models in the Toyota lineup, including BEV, Hybrid, Plug-in Hybrid, and Fuel Cell Electric Vehicle (California only) powertrains, is now 21 models. *Estimate only. Actual range will vary depending on weather, driving style, and other factors.Intuitive, Focused Driving with Adventurous FlairThe bZ Woodland comes equipped with All-wheel drive with electric motors housed in the front and rear eAxles. It comes standard with X-MODE®, an AWD function that helps to optimize brake control and power delivery at the wheels for enhanced control and traction.Another feature of the AWD X-MODE® system is Grip Control. When activated and used at low speeds, the system modulates motor power delivery to enhance capability in adverse conditions. This feature was developed as an added function to react to road surface characteristics and maintain a constant speed to improve the driver's ability to focus on what's ahead.Its AWD capability combines with the smooth, yet exhilarating, driving performance inherent in an all-electric vehicle. Its powerful drive is complemented by a low center of gravity, thanks to its battery pack placed flat under the floor. A battery cross-framing structure also adds to overall vehicle rigidity for stable handling.Charging Up the WoodlandThe 2026 Toyota bZ Woodland comes with a lithium-ion battery with a total capacity of 74.7 kWh and a North American Charging System (NACS) port compatible with Level 3 DC fast-charging. Under ideal conditions when using DC fast charging, the bZ is capable of charging from 10% to 80% battery capacity in around 30 minutes*.The bZ Woodland is also equipped with a Battery Pre-conditioning feature. This system is designed to bring the battery to an optimal temperature for DC fast charging, which can enable faster charging. This function can be activated manually using system settings or automatically by setting the navigation system destination to a fast-charging station (with an active Drive Connect trial or subscription**). The Toyota bZ Woodland also features Plug & Charge*** capability, an industry standard protocol that allows automatic identification, authentication and authorization at selected charging networks, reducing the need for multiple mobile charging applications.For added charging flexibility, the 11-kW on-board charger enables Level 1 and Level 2 AC charging. It also comes standard with a dual-voltage 120V/240V home charger, making at-home Level 2 charging as easy as plugging into an applicable 240V outlet. The 2026 bZ Woodland has steering wheel-mounted paddle shifters to activate and adjust regenerative braking. These paddles turn the system on and dial the regenerative braking force up or down based on driver preference to capture energy during braking and transfer it to the battery.*Estimate only. Actual range will vary depending on weather, driving style, and other factors.**Battery Preconditioning automatic activation function requires an active Drive Connect trial or subscription. 3-year trial included. 4G network dependent.***Plug & Charge requires an active Remote Connect trial or subscription. 3-year trial included. 4G network dependent.Woodland GradesThanks to its BEV-dedicated e-TNGA platform, the bZ Woodland's spacious cabin provides ample room for passengers, who can relax with abundant legroom for front and rear seats as well as ample side-to-side space in the rear. For entertainment and connectivity, a 14-inch touchscreen equipped with the Toyota Audio Multimedia system is standard.The 2026 bZ Woodland is available in two, well-equipped grades: bZ Woodland and bZ Woodland Premium. The base grade bZ Woodland comes with plenty of comfort and convenience features, including heated seats front and outboard positions in the rear, a heated steering wheel, dual Qi-capable wireless device chargers, Digital Key* capability, dual-zone automatic climate control, and customizable ambient interior lighting.The Premium model adds JBL® Premium Audio, front seat radiant heating, a fixed glass panoramic sunroof, a digital rearview mirror, ventilated front seats with driver's seat and side view mirror memory. All-Terrain tires are also available on both bZ Woodland trim levels. Exterior paint options also capture its outdoor spirit, and will include the all-new Stepping Stone, along with Halo, Steel, Pavement, Raven Black, and Trueno Blue. Interior seating colors stay with the bZ Woodland's outdoor motif and include Stone Brown and Black.Key features by grade include:bZ Woodland AWD375 net combined system horsepower281-mile EPA-estimated total driving rangeDual-motor all-wheel drive (AWD)Standard 120V/240V dual-voltage charging cableStandard J1772 and CCS1 charging adapters8.4 inches of ground clearanceX-MODE® with Grip ControlRoof rails18-in. wheels with black coversDual Qi-capable wireless device chargers14-in. Toyota Audio Multimedia touchscreenFour USB-C ports (one front media, one front 15W, two rear 60W combined)Heated, power-adjustable, and power-folding exterior mirrorsDual-zone automatic climate control8-way power-adjustable front seatsSofTex-trimmed seatsHeated front seats and heated outboard rear seatsHeated steering wheelDigital Key* capabilitySmart Key System on all doors and rear liftgateAvailable all-terrain tires (260-mile EPA-estimated total driving range rating with this option)bZ Woodland Premium AWD (adds to or replaces bZ Woodland features with)375 net combined system horsepower281-mile EPA-estimated total driving rangeVentilated front seatsFront-seat radiant foot and leg heatersDriver seat memory functionAuto tilt exterior mirrors with memory settingsDigital rearview mirror with HomeLinkJBL® 9-speaker audio system with subwoofer and amplifierAvailable all-terrain tires (260-mile EPA-estimated total driving range rating with this option)*Digital Key requires an active Remote Connect trial or subscription. 3-yeat trial included. 4G network dependent.Intuitive Connected TechThe Toyota bZ Woodland comes with a 14-inch touchscreen that runs the Toyota Audio Multimedia system, designed and engineered by Toyota's Texas-based software teams.bZ Woodland models are equipped with a six-speaker audio system for enjoying entertainment while on-the-go. For those looking for an enhanced audio experience, the bZ Woodland Premium model includes a JBL® Premium Audio system with nine speakers, including an eight-channel 800-watt amplifier and nine-inch subwoofer.The Toyota Audio Multimedia system also allows for dual Bluetooth phone connectivity, with support for standard wireless Apple CarPlay® and Android Auto™ compatibility. With further connectivity, the bZ Woodland has a Wi-Fi Connect trial (30 days or up to 3GB after activation) that offers 4G connectivity for up to five devices – turning the bZ into an AT&T Hotspot.Adding to the already robust offering of audio playback ability with HD Radio, USB data and a SiriusXM® 3-month trial subscription, Wi-Fi Connect* also enables the new Integrated Streaming feature, providing the ability to link separate Apple Music® and Amazon Music subscriptions to the vehicle for onboard control.It also comes with a host of Toyota Connected Services** trials. An active Drive Connect** trial or subscription gives access to Intelligent Assistant, Cloud Navigation and Destination Assist. With Intelligent Assistant, simple phrases like "Hey Toyota" awakens the system for voice activated commands to search for directions, find Points of Interest (POI), adjust audio controls, change the cabin temperatures and more. Cloud Navigation, the available onboard navigation solution, utilizes the cloud to download the latest available map, traffic and routing information. To ensure users have the most up-to-date search capabilities, POI search is provided by Google Points-of-Interest data. Destination Assist also gives access to 24/7 live agent assistance to locate the next destination.The bZ Woodland also comes with a five-year minimum trial subscription for Safety Connect*** and Service Connect***. Safety Connect includes an Emergency Assistance Button (SOS), 24/7 Enhanced Roadside Assistance, Automatic Collision Notification and Stolen Vehicle Locator. Service Connect gives drivers the capability to receive Vehicle Health Reports, Maintenance Alerts and reminders.With the Toyota app, users can stay connected to their bZ Woodland with the Remote Connect** service, included as a three-year trial. With Remote Connect, users can activate headlights, a horn alert, buzzer and unlock the rear hatch. The remote climate features include the ability for in-cabin temperature controls, including remote activation of the available seat heaters/ventilators, steering wheel heater, defroster, and the ability to schedule a timer to activate in a daily routine.All Toyota bZ Woodland models will also have access to the available Toyota Digital Key***, a feature of the Remote Connect service that enables a smartphone to be used instead of a physical key. Owners can also share vehicle access with ease, making it simple to lock, unlock and start the vehicle all through the Toyota App.Remote charging capabilities are also included with Remote Connect trial or subscription on the bZ Woodland, which includes the ability to check charging status, start/stop charging with a vehicle that is already plugged in and even edit charging schedules, allowing for enhanced controls of the bZ Woodland's charging. The Toyota App also provides an easy-to-use map to find charging station locations near you or along your route.*4G network dependent.**Connected Services trials begin on original purchase or lease date of new vehicle with the exception of Wi-Fi Connect, for which trial begins at time of activation. 4G network dependent. 3-year Drive Connect trial included.***Digital Key, Safety Connect, and Service Connect requires an active Remote Connect trial or subscription. 4G network dependent.Active Safety & Driver Assist TechnologyThe bZ Woodland features Toyota Safety Sense 3.0™, Toyota's suite of active safety and driver assistance features that is designed to support driver awareness, decision making, and vehicle operation. This system uses a combination of millimeter wave radar and monocular camera to monitor various driving conditions. Please note that Toyota Safety Sense 3.0 systems are not a substitute for safe and attentive driving, you can find an online version of the Owner's Manual here for instructions and limitations. The safety suite includes:Pre-Collision System with Pedestrian Detection: Designed to help detect a vehicle, pedestrian, bicyclist, or motorcyclist and provide an audible/visual forward-collision warning under certain circumstances. If you don't react, the system is designed to provide automatic emergency braking.Full-Speed Range Dynamic Radar Cruise Control: An adaptive cruise control system that is designed to be set at speeds above 20 mph. DRCC uses vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead of you.Lane Departure Alert with Steering Assist: Detects lane markings or the road's edge at speeds above 30 mph. LDA w/SA is designed to provide an audible/visual warning if an inadvertent lane departure is detected. If no corrective action is taken, Steering Assist is designed to provide gentle corrective steering for lane-keeping assistance.Lane Tracing Assist: Designed to help keep the vehicle in the center of a lane. LTA assists the driver with steering control while DRCC is in use.Road Sign Assist: Uses the forward-facing camera to recognize specific road signs, such as speed limit, stop, and yield signs. RSA provides sign information to the driver via the Multi-Information Display.Automatic High Beams: Designed to detect headlights of oncoming vehicles and taillights of preceding vehicles. AHB automatically toggles between high and low beams as appropriate.Proactive Driving Assist: Uses the vehicle's camera and radar, when system operating conditions are met, to provide gentle braking and/or steering to support driving tasks such as distance control between your vehicle and a preceding vehicle, pedestrian, or bicyclist. PDA can also provide gentle braking into curves.For complete details on TSS 3.0, please visit Toyota.com/safety-sense.Blind Spot Monitor with Rear Cross-Traffic Alert (BSM with RCTA) is also standard. The BSM system uses rear side radar sensors installed on the inner side of the rear bumper on the left and right side to assist the driver in confirming safety when changing lanes. The RCTA function uses the same sensors installed behind the rear bumper. This function is intended to assist the driver in checking areas that are not easily visible when backing up.Whether you're maneuvering into a tight parking space or over rough terrain, the standard Panoramic View Monitor with Multi-Terrain Monitor provides an enhanced view around the vehicle. Multiple angles around the vehicle can be selected to be displayed on the 14-inch multimedia screen.Safe Exit Alert is also standard on bZ Woodland. This system is designed to detect vehicles or cyclists approaching from the rear and judges if there is a possibility of a collision with an opened door or passengers who are exiting. Safe Exit Alert will illuminate an indicator in the outer mirror and provide an audible alert to notify vehicle occupants.The Toyota bZ Woodland is also equipped with Toyota's Star Safety System, standard. This system includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology® (SST).In terms of battery safety, Toyota uses many measures to help protect cell integrity, thanks to the design and a multiple monitoring system intended to protect the vehicle's battery system. This includes:Redundant monitoring of battery voltage, current and temperature designed to detect signs of abnormal heating to maintain optimal battery temperature and help prevent cell damageUtilization of a high-resistance coolant circulation system is designed to help prevent a thermal event from short circuits even in high battery load conditions due to repeatedly switching between high-speed driving and rapid chargingLimited WarrantyToyota's 36-month/36,000-mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and corrosion with no mileage limitation. The Electric Vehicle Driving Components, including the traction battery, are covered for 8 years or 100,000 miles, whichever comes first. Toyota dealers have complete details on the limited warranty.The Toyota bZ Woodland also comes with ToyotaCare, a plan covering normal factory-scheduled maintenance, for two years or 25,000 miles, whichever comes first, and three years of Roadside Assistance, regardless of mileage.About ToyotaToyota (NYSE:TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of nearly 49 million cars and trucks at our 14 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles.For more information about Toyota, visit www.ToyotaNewsroom.com.MEDIA CONTACT Paul Hogard
paul.hogard @snoopy-4524 










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Original: Toyota's All-Electric Lineup Gains Rugged, Powerful New bZ Woodland SUV

Elevated Style Meets Modern Power in the Next Generation 2027 Toyota HighlanderFebruary 10, 2026 9:30 PM
PR Newswire (US)

Highlander Reimagined for 2027, with All-New, Head-Turning Style, Elevated Comfort, and All-Electric PowertrainSpacious Three-Row SUV with Seating for Up to Seven and Over 45-Cubic Feet of Rear Storage with Third Row Folded FlatEquipped with The Latest Toyota Audio Multimedia and Toyota Safety Sense SystemsAssembled in the U.S. at Toyota Motor Manufacturing KentuckyBattery Modules Assembled at the Newly Opened Toyota Battery Manufacturing North Carolina (TBMNC) Battery Plant and Partner Supplier in the U.S.Vehicle-To-Load Technology, Making Highlander Capable of Powering External Devices or Serving as a Backup Power Source in Case of Emergency (Purchase of Bi-Directional Accessories Required)Fourth BEV in the U.S. Toyota Lineup and Toyota's First Three-Row BEV Model in the U.S.Two Grades, Limited or XLE, with Available Front- or All-Wheel DriveXLE AWD and Limited AWD Models Equipped with 95.8-kWh Battery Have 320-Mile Manufacturer Estimated Total Driving Range Rating*Equipped with North American Charging System (NACS) Port for Wide Access to Thousands of DC Fast Charging Stations in the U.S.Powerful Drive with up to 338 Combined System Horsepower and 323 lb.-ft. of TorqueOJAI, Calif., Feb. 10, 2026 /PRNewswire/ -- Striking style, everyday versatility, and battery electric efficiency, that's the all-new 2027 Highlander. With a stunning new look inside and out, and seating for up to seven, the latest Highlander is the all-electric Toyota built to carry the whole crew. It is also Toyota's first three-row battery-electric vehicle (BEV) for the U.S. market and the first BEV assembled in America.







"This new Highlander is designed to be a stylish, high-tech leader in the midsize SUV segment," said David Christ, group vice president of marketing for Toyota. "Its sleek new look, spacious interior, and cutting-edge technology, make it a great addition to Toyota's growing lineup of BEV's." The new Highlander's modern new look features clean lines, broad fenders, full-length LED daytime running lights, and flush door handles for an aerodynamic appeal. Inside, a tech-forward cabin with a large 14-inch touchscreen, 12.3-inch driver's display, customizable ambient lighting, and ample device charging in every row give it comfort and convenience. It will also have an available fixed glass panoramic roof that will be the largest in the Toyota lineup, adding an open, bright feeling to the cabin.The 2027 Highlander will have a Battery Electric powertrain standard and be available in two grades, the well-appointed XLE or the top-of-the-line Limited. The XLE grade will be available in front- or electronic all-wheel drive (FWD or AWD); XLE FWD models will have a 77.0-kWh battery, standard; XLE AWD models will have a choice of 77.0-kWh or 95.8-kWh battery. The Limited grade will have AWD and 95.8-kWh battery, standard. AWD equipped models will also have features like Multi-Terrain Select and Crawl Control. All grades will have the latest in safety and entertainment, with Toyota Safety Sense 4.0 (TSS 4.0) and Toyota Audio Multimedia, standard.Designed to provide a comfortable space for the whole crew, the 2027 Highlander has a spacious interior with three-row seating for up to seven when equipped with an available bench seat. Its cabin has an elevated feel, with standard SofTex®-trimmed seating, soft-touch materials on the dash and doors, and customizable interior lighting to set the mood. Heated front seats come standard, with ventilated front seats and heated second row seats available. When extra space is required, the third-row folds flat for a rear cargo area with more than 45 cubic feet of storage.At the forefront of technology, the new Highlander can also serve as a mobile power source with vehicle-to-load (V2L) technology, a first for a Toyota model sold in the United States. This technology can potentially power appliances, like at a tailgate party, or serve as a power backup at home in case of an outage. It also complements Toyota's Charge Assist and ECO Charge features, which are designed to give Highlander the capability to charge during lower-rate times or when energy may be created from renewable resources. Additional details on these capabilities and accessories will be available at a later date.A standout characteristic of BEV's is their fun-to-drive nature, thanks to a low center of gravity and the instant torque that electric motors can deliver. So, Toyota engineers focused on designing an all-electric Highlander that is both efficient and powerful. "Our goal with the new Highlander was to develop a BEV that fits customers' lives and brings a smile to their faces with sharp acceleration feel and a quiet ride," said Highlander chief engineer Yoshinori Futonagane. To accomplish that aim, the new Highlander has 338 net combined system horsepower and a satisfying 323 lb.-ft. max torque on AWD equipped models. FWD equipped models have 221 net combined system horsepower and 198 lb.-ft. max torque.The 2027 Highlander joins the Toyota bZ, bZ Woodland, and C-HR models as the fourth BEV in Toyota's lineup. Altogether, Toyota will soon offer 22 different models equipped with electrified powertrains. The 2027 Highlander will be assembled in the United States at Toyota's manufacturing facility in Georgetown, Kentucky, with batteries sourced in America from Toyota's newly opened 13.9-billion-dollar battery assembly plant in Liberty, North Carolina and a supplier partner. Sales of the new Highlander are expected to begin in late 2026, continuing into early 2027; Manufacturer's Suggested Retail Pricing (MSRP) will be announced closer to on-sale date.*Estimate only. Actual range will vary depending on weather, driving style, and other factors.Highlander Through the YearsThe Toyota Highlander has been an integral part of many families' lives for more than 25 years. First revealed at the New York International Auto Show in April 2000, the first-generation 2001 Toyota Highlander used a modified version of the same unibody platform used on the Toyota Camry. At the time, this innovation set it apart from other SUVs since a body-on-frame design was the norm for trucks and sport utility vehicles. As Toyota's first step into the midsize unibody SUV category, the Highlander had good road manners, a spacious interior, and rugged style that was appealing to customers.The Highlander Hybrid model was revealed in 2005 for the 2006 model year and was the Toyota brand's first hybrid-powered SUV. Additionally, it was the second Toyota model after the Prius to offer a hybrid powertrain. The model quickly earned honors, like an "Automotive Excellence" award from Popular Mechanics in 2006 and a "Top Pick" from Consumer Reports in the Midsize SUV category in 2007.  The Second-Generation Highlander was introduced soon thereafter and featured a more refined exterior design, improved interior materials, and advanced safety features like a rearview camera and an optional navigation system. It was also the first generation assembled in the U.S., with Highlanders first rolling off the line at Toyota Motor Manufacturing Indiana (TMMI) in Princeton, Indiana in 2009.  Over the years, the Highlander evolved in size and style and took on a refined crossover SUV appearance. The third-generation model, revealed in 2013, brought a more aggressive design and a suite of active safety technologies and advanced driver-assistance features that included Toyota Safety Sense. The fourth-generation model was revealed in 2019 with a more spacious interior, an upgraded hybrid powertrain, and accentuated body lines along the doors and fenders. The 2027 model kicks off the model's fifth generation and carries forward Highlander's push to continually evolve its style, everyday usability, elevated comfort, and efficiency.Distinctive DesignWhen Toyota designers and engineers set out to reinvent Highlander as a battery electric vehicle, they wanted to make a model that captured a sense of sophisticated adventure. To achieve this, they coined the term "Best Experience Vehicle" with a focus on building a new Highlander that helps support efficient, safe and comfortable travel for the family."Our design mission was to create a new Highlander that pursued the robust proportions of an SUV while also capturing the sophisticated, high-tech aspects of all-electric performance," said Chief Designer Masayuki Yamada. "To accomplish that goal, we designed a model that balanced aerodynamics, interior space, and capability so it is equally suited for elegant urban or outdoor enthusiast lifestyles."The 2027 Highlander is built on a modified Toyota Next Generation Architecture-K (TNGA-K) platform that was newly developed to house Highlander's high-capacity battery and maximize passenger space. The platform also uses underfloor covers on the front and back end to benefit underfloor airflow as well as front and rear spats to minimize air turbulence generated around the tires. Measures taken to minimize noise and vibration include noise absorbing material on the front and rear door trim, front pillar, wheel wells, roof, and underfloor. Acoustic glass on the front windshield and front side glass is also used.Toyota's designers also changed the proportions of Highlander to achieve a modern look and confident stance by lowering its overall height and increasing its width and wheelbase. The overall height of 67.3 inches lowers the roofline by 0.8 inch versus the outgoing model; overall width increased to 78.3 inches for an added 2.3 inches; and the wheelbase becomes 120.1 inches, up from 112 inches. Altogether, the new exterior dimensions allowed designers to give the model a planted, agile appearance, with the wheels set closer to the corners, while also maximizing interior space.  From the front, the new Highlander emphasizes Toyota's signature hammerhead design with the use of slim daytime running lights (DRL) that are housed separately from the main headlights. The linear-shaped DRL is integrated into the vehicle's front end for a look that evokes strength and simplicity with broad surfaces, a thick sweptback grill, and geometric bumper corners that encompass the headlamps for a modern impression.The sophisticated appeal continues along the side of the vehicle. The new Highlander's profile sweeps rearward from the front end through a sleek, tapered cabin with large windows. Its front and rear end have broad fenders that exude confidence and drivability. Along the side, smooth door panels complement the broad fenders to emphasize its robust image and semi-flush door handles with a newly adopted electronic latch, a rear spoiler that is smoothly integrated into the rear pillar, and black painted window trim that gives it a simple-yet-refined style.Available exterior paint colors on the new Highlander further its expressive nature. Single tone colors include the all-new Spellbound, along with Wind Chill Pearl, Heavy Metal, Everest, Reservoir Blue, and Midnight Black Metallic. Two tone paint combinations are also available, pairing Spellbound, Wind Chill Pearl, Heavy Metal, or Everest with a black roof. Interior colors are clean and modern, with Black, Portobello, and an all-new Misty Gray available.Elevated InteriorOn the inside, the all-new Highlander aims to create a comfortable cabin by giving it an open feeling, refined comfort, and tech-forward design. The cockpit is driver-focused and centers around an LED digital gauge cluster with customizable settings, temperature controls with adjustability via hard buttons, and a large slim bezel touchscreen. A Head Up Display (HUD) is available. Ambient lighting is standard, with 64 different color choices to set the perfect mood for a night out on the town. It is also thoughtfully integrated into the Safe Exit Assist system with ambient lights on the doors that will flash in case of an issue.Seating is made of durable materials and stylish patterns that add beauty to the interior. All grades will have new-look SofTex-trimmed seating with heated first row seating standard. The Limited grade adds unique textured patterns, front seat ventilation function, and second row heat. Second-row captain's chairs come standard, with an available bench seat for the XLE AWD grade. The third-row seat provides ample room for two adults and is easily accessible via an electronically assisted one-touch fold button on the second-row seats.The interior space is thoughtfully fashioned to help maximize usability. The center console has a standard dual Qi wireless charging tray that is cleverly angled to prevent slipping and is trimmed in a synthetic-suede material. The USB-C chargers are also located throughout the cabin, with ports located on the rear of the front seats for second row passengers and on the rear window ledges for the third row. Rear HVAC controls, accessible on the rear of the center console, are easily within reach for second row passengers. Rear window shades are also available for a more private sense of space.Storage is also cleverly designed. The multi-function center console features a small item storage tray, cup holders, and an under-tray storage, with the console storage box providing an additional place for valuables. Storage slots for tablets and/or phones in the standard second row console, and third row cupholders provide thoughtful places for passengers to stash electronics. Ample cup holders are placed throughout, with 18 total locations. A standard hands-free power liftgate provides easy access to the rear cargo area. When extra storage is required, folding the third-row flat is as simple as pulling a lever on the rear seats.Electrifying EfficiencyWithin the 2027 Highlander lineup, customers will be able to choose from driving range and battery options that best fit their needs, options include:XLE FWD with 77.0-kWh battery with a manufacturer-estimated 287-mile total driving range rating*XLE AWD with 77.0-kWh battery with a manufacturer-estimated 270-mile total driving range rating*XLE AWD with 95.8 -kWh battery with a manufacturer-estimated 320-mile total driving range rating*Limited AWD with 95.8 -kWh battery with a manufacturer-estimated 320-mile total driving range rating*It will have a standard North American Charging System (NACS) port that is compatible with thousands of Level 3 DC charging stations nationwide. Under ideal conditions when using DC fast charging, it is capable of charging from 10% to 80% battery capacity in around 30 minutes.  For added charging flexibility, it will also have Level 1 and Level 2 AC charging; a dual-voltage 120V/240V charging cable is included.A Battery Preconditioning feature is also equipped**. This system is designed to bring the battery to an optimal temperature for DC fast charging, which can enable faster charging.This feature can be activated manually using system settings or can be automatically activated through an active Drive Connect trial or subscription by setting the navigation system to a fast-charging station**. It will also have Plug & Charge*** capability, an industry standard protocol that allows automatic identification, authentication, and authorization on selected charging networks, reducing the need for multiple mobile charging applications.*Estimate only. Actual range will vary depending on weather, driving style and other factors.
**Battery Preconditioning automatic activation function requires an active Drive Connect trial or subscription. 3-year trial included. 5G network dependent.
***Plug & Charge requires an Active Remote Connect trial or subscription. 3-year trial included. 5G network dependent.Advanced TechnologyThe 2027 Highlander also receives the latest-generation Toyota Audio Multimedia. Developed in North America in partnership with Toyota Motor North America and Toyota Connected North America, the updated infotainment system features AT&T 5G network connectivity and an intuitive, smartphone-like design that offers customizable widgets on its new home screen. It also has enhanced embedded Voice Assistant functions that enable faster responses to "Hey Toyota" prompts. Paired with the touchscreen display, the Toyota Audio Multimedia system will provide customers with choice thanks to standard wireless Apple CarPlay® and Android Auto™ compatibility, and simultaneous dual Bluetooth® phone connectivity. To read the full news release about the latest Toyota Audio Multimedia system, click here. The new system also has enhanced entertainment with the introduction of SiriusXM® with 360L® and newly available integrated streaming with Spotify® (separate subscriptions required). The native turn-by-turn navigation now displays full screen on the digital gauge cluster, a first for Toyota Audio Multimedia.The 2027 Highlander also has a standard built-in Drive Recorder, a dashcam-style feature that utilizes the vehicle's exterior cameras to capture 20-second clips of both manual and triggered events when operating.  The 2027 Highlander also comes with a host of Connected Services* trials that include Drive Connect with Intelligent Assistant, Cloud Navigation with 3D Maps and Destination Assist; Safety Connect and Service Connect. Customers can also use the Toyota mobile application to stay connected to their Highlander with Remote Connect**, which also enables remote charging capabilities to check charging status, start/stop charging when the vehicle is already plugged in and even edit charging schedules The Toyota app also provides an easy-to-use map to find charging station locations near you or along your route, making it easier than ever for customers to managing their charging needs. *All trials begin on the purchase or lease date of new vehicle with the exception of Wi-Fi Connect for which trial begins at time of activation.
**Active trial or subscription required. 5G network dependent.Safety & Convenience The 2027 Toyota Highlander comes with the recently updated Toyota Safety Sense (TSS 4.0) system. The new version of Toyota's standard active safety suite and convenience technologies brings updates to its hardware and detection capabilities and has the following features: Pre-Collision System with Pedestrian Detection (PCS w/PD) is designed to help detect a vehicle, pedestrian, bicyclist or motorcyclist and provide an audio/visual forward-collision warning under certain circumstances. If you don't react, the system is designed to provide automatic emergency braking.  Full-Speed Range Dynamic Radar Cruise Control (DRCC) is an adaptive cruise control system that is designed to be set at speeds above 20 mph. DRCC uses vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead. Lane Departure Alert with Steering Assist (LDA w/SA) detects lane markings or the road's edge at speeds above 30 mph. LDA w/SA is designed to provide an audible/visual warning if an inadvertent lane departure is detected. If no corrective action is taken, Steering Assist is designed to provide gentle corrective steering for lane-keeping assistance. Automatic High Beams (AHB) are designed to detect headlights of oncoming vehicles and taillights of preceding vehicles. AHB automatically toggles between high and low beams as appropriate. Lane Tracing Assist (LTA) is designed to help keep the vehicle in the center of a lane. LTA assists the driver with steering control while DRCC is in use.Road Sign Assist (RSA) uses the forward-facing camera to recognize specific road signs such as speed limits and stop signs. RSA provides road sign information to the driver via the Multi-Information Display.Proactive Driving Assist (PDA) uses the vehicle's camera and radar, when system operating conditions are met, to provide gentle braking and/or steering to support driving tasks such as distance control between your vehicle and a preceding vehicle In addition to TSS 4.0, the 2027 Highlander is equipped with Toyota's Star Safety System, which includes Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Electronic Brake-force Distribution (EBD), Brake Assist (BA), Anti-lock Braking System (ABS) and Smart Stop Technology (SST). Front and Rear Parking Assist with Automatic Braking (PKSB) is also standard.  Other available convenience technologies include Panoramic View Monitor and Advanced Park. The 2027 Highlander also has great standard convenience features like a rear seat reminder system, backup camera with dynamic gridlines, smart key with push button start, Blind Spot Monitor with Rear Cross-Traffic Alert, Tire Pressure Monitor System (TPMS) with direct pressure read-out and individual tire location alert, and Hill Start Assist Control. Two Well-Equipped GradesThe 2027 Toyota Highlander will be available in two grades, with great features across the lineup, select standard features include:     XLE Grade Full-width LED DRLFront acoustic glass19-inch wheel with full aero capSemi-flush electronic door handles14-inch touchscreen with Toyota Audio Multimedia6-speaker audio system12.3-inch digital gauge cluster64-color customizable ambient lightingSofTex-trimmed seatingHeated front seats and steering wheelSecond row seats with 1-touch foldPaddle shifters with regenerative brakingNACS charging port for DC fast charging compatibility11-kW onboard AC charger120V/240V dual-voltage charging cableTSS 4.0Drive recorder     Limited Grade (adds to or replaces XLE features)Side view mirrors with memory and reverse tilt functionHead up displayVentilated front seatsHeated second row seatsRear sunshadesAdvanced ParkTraffic Jam Assist*Panoramic View MonitorLane Change AssistFront Cross Traffic Alert*Requires an active Drive Connect trial or subscription. 5G network dependent.Select available features include:Bench seating (XLE AWD only)Panoramic roof (All Grades)JBL® Premium Audio system with 11 speakers, subwoofer and amplifier (XLE AWD and Limited)Two-tone paint (Limited)22-inch wheels (Limited)Key SpecificationsGradesXLE, LimitedAvailable DrivetrainsXLE: FWD/AWDLimited: AWDPowertrainBattery ElectricAvailable Battery/Range Options & Manufacturer
Estimated Total Driving Range Ratings•   XLE FWD with 77.0-kWh battery with a manufacturer-
    estimated 287-mile total driving range rating* •   XLE AWD with 77.0-kWh battery with a manufacturer-
    estimated 270-mile total driving range rating*•   XLE AWD with 95.8 -kWh battery with a manufacturer-
    estimated 320-mile total driving range rating*•   Limited AWD with 95.8 -kWh battery with a manufacturer-
    estimated 320-mile total driving range rating*Horsepower (Total System Output)XLE FWD: 221 hpXLE AWD: 338 hpLimited AWD: 338 hpTorqueXLE FWD: 198 lb.-ft.XLE AWD: 323 lb.-ft.Limited AWD: 323 lb.-ft.DimensionsOverall Length198.8-in.Overall Width78.3-in.Overall Height67.3-in.Wheelbase120.1-in.Cargo Volume (3rd row folded down)45.6 -ft3Cargo Volume (3rd row up)15.9-ft3*Manufacturer-estimated total driving range ratings. Mileage will vary for many reasons Limited WarrantyToyota's 36-month/36,000-mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and corrosion with no mileage limitation. The Electric Vehicle Driving Components, including the traction battery, are covered for 8 years or 100,000 miles, whichever comes first. Toyota dealers have complete details on the limited warranty.The 2027 Toyota Highlander also comes with ToyotaCare, a plan covering normal factory-scheduled maintenance, for 1 year or 10,000 miles, whichever comes first, and 24/7 Roadside Assistance for 2 years/unlimited mileage. ToyotaCare valid only in the continental U.S.; Roadside Assistance valid in continental U.S., Hawaii and Canada. See Toyota dealer for details and exclusions.About ToyotaToyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.Toyota directly employs nearly 48,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 35 million cars and trucks at our 11 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles.For more information about Toyota, visit www.ToyotaNewsroom.com.MEDIA CONTACT
Paul Hogard
paul.hogard @LBrown-6791










View original content to download multimedia:https://www.prnewswire.com/news-releases/elevated-style-meets-modern-power-in-the-next-generation-2027-toyota-highlander-302684459.htmlSOURCE Toyota Motor North America

Original: Elevated Style Meets Modern Power in the Next Generation 2027 Toyota Highlander

Toyota Showcases All-New 2026 RAV4 and Team Toyota Athletes in Super Bowl LXFebruary 6, 2026 10:04 AM
PR Newswire (US)

Two 30-second spots explore origin stories that shape the destinationPLANO, Texas, Feb. 6, 2026 /PRNewswire/ -- Toyota Motor North America (TMNA) returns to the Super Bowl this year with two powerful 30-second spots airing during Super Bowl LX, reinforcing the brand's belief that while destinations may change, the people beside us are what truly matter.Experience the full interactive Multichannel News Release here: https://www.multivu.com/toyota/9380251-en-toyota-showcases-all-new-2026-rav4-athletes-super-bowl-lxThe two ads, "Superhero Belt" and "Where Dreams Began," bring Toyota's long-standing human-centric storytelling to life spotlighting moments, relationships and dreams that shape who we become along the way.The film "Superhero Belt" explores the connection between a doting grandfather and grandson, and how their relationship only grows stronger with time. The story begins when the grandfather takes his grandson for a ride in his 1997 Toyota RAV4. The moment proves to be such a core memory, the grandson proudly recreates it for his grandfather almost 30 years later, this time in his all-new 2026 RAV4 with the roles reversed. The seating arrangements may have changed, but the love—and the inside jokes—never will. "Superhero Belt" was created by Saatchi & Saatchi and directed by Rodrigo Saavedra at Pulse Films."As the Official Automotive Partner of the NFL, the Super Bowl gives Toyota an unmatched stage to tell stories that connect with fans," said Dedra DeLilli, vice president, marketing communications, Toyota Motor North America. "Whether it's the nostalgia of a ride in a grandfather's RAV4 or the unflinching determination of a Team Toyota athletes' lifelong journey, the origin shapes the destination for us all. Together, these stories reflect Toyota's belief that while where we're going matters, it's the moments and people along the way that truly define the journey."In "Where Dreams Began," the spot imagines what greatness looked like from day one. Featuring Team Toyota athletes – NFL wide receiver Puka Nacua, U.S. Paralympian Oksana Masters and NASCAR driver Bubba Wallace – the spot rewinds the clock to a time before trophies and the glory, when every champion was just a kid with a dream. Training alongside their pint-sized younger selves; mini coaches who push, motivate and remind the world-class athletes why they started. Every great destination has a beginning and Toyota celebrates those committed to the journey. "Where Dreams Began" was created by Unverified, produced by Sweatpants Media and directed by Alberto Blanco.As the Official Automotive Partner of the NFL, Toyota has delivered a dynamic, multi-faceted presence across San Francisco throughout the week - celebrating community, sport and the journeys that connect them. Toyota kicked off Super Bowl LX week with activations and programming, including Radio Row, NFL FLAG Players of the Year at NFL Honors, and the Toyota Glow Up Classic, a unique black-light flag football showdown spotlighting girls in the sport. Toyota continues to bring the fans inside the action at Super Bowl Experience with a lineup of hands-on activations showcasing innovation across its vehicle portfolio, including the all-new 2026 RAV4, bZ, Tundra and more. Click here for more information.Click here to view the 30-second spot, "Superhero Belt" and here to view the 30-second spot, "Where Dreams Began." Both ads will have a robust media flight post-Super Bowl LX. For images and credits, click here About ToyotaToyota (NYSE:TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of nearly 49 million cars and trucks at our 14 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles.For more information about Toyota, visit www.ToyotaNewsroom.com.Media Contacts:Sam Mahoney
Toyota Motor North America
980-900-8573
samuel.mahoney @RJ-9454
beatrice.kalish@saatchi.com     



View original content:https://www.prnewswire.com/news-releases/toyota-showcases-all-new-2026-rav4-and-team-toyota-athletes-in-super-bowl-lx-302679586.htmlSOURCE Toyota

Original: Toyota Showcases All-New 2026 RAV4 and Team Toyota Athletes in Super Bowl LX

Toyota Brings Glow Up Classic to Super Bowl LX, Investing in the Future of Girls in FlagJanuary 30, 2026 10:00 AM
PR Newswire (US)

Toyota Brings the Vehicle Lineup including the all-new RAV4 and bZ to Super Bowl LX with Live Content and Unforgettable Experiences for NFL FansPLANO, Texas, Jan. 30, 2026 /PRNewswire/ -- At Super Bowl LX, Toyota Motor North America is supporting the athlete journey through season-long investment in flag football, highlighted by a pair of Super Bowl ads and a glow-in-the-dark game that marks a moment-defining step for females in flag.







Super Bowl LX marks the apex of Toyota's "All In. All Season." campaign, which delivers community impact through regional and national NFL FLAG support, with more than 300,000 players supported by Toyota dealers nationwide in local league play. Fans also had the chance to win weekly prizes, including a first-ever opportunity to score Brock Purdy's favorite Toyota Sequoia Capstone.Toyota Glow Up Classic at Super Bowl LX
The game's future - Females in Flag - will be spotlighted during this unique black-light flag football showdown (February 4) that gathers the Bay Area's top high school female athletes on the same field that hosts the Pro Bowl Games a day earlier.Under UV lights and in glowing jerseys and gear, the athletes will take the field in a one-of-a-kind spectacle alongside on-field mentors from Team Toyota. Currently scheduled to appear: Brock Purdy, Puka Nacua, Michael Pittman Jr., Kyle Hamilton, Jordan Love. Officiating the glow-up action are guest referees Eli Manning and Kylie Kelce.Toyota will also leave a lasting legacy after Super Bowl LX ends by donating to the 49ers Foundation to support lighting costs of the Townsend Buscher Field renovation project in Santa Clara."Football does more than bring people together—it creates opportunity in the communities it touches," said Dedra DeLilli, vice president, marketing communications, Toyota Motor North America. "Through season-long investment in NFL FLAG, Toyota is shaping not only athletes, but the communities around them. Our Glow Up Classic in San Francisco highlights the future of the game through Females in Flag—creating a moment that elevates girls today and leaves a lasting legacy with permanent lights."The game returns after last year's inaugural glow-in-the-dark exhibition resulted in permanent lights at New Orleans' 18th Ward Field that still support youth play beyond Super Bowl LIX.Celebrating NFL FLAG Stars at NFL Honors
Toyota continues to celebrate youth athletes through the NFL FLAG Player of the Year Presented by Toyota Award, honoring standout female and male youth FLAG athletes at NFL Honors on February 5, 2026.Drive for Greatness
For Latinos, the drive for greatness means moving forward con todo y con todos, carrying family, culture, and resilience into every step. To bring this to life this season, Toyota has empowered three female Hispanic youth athletes from the New England area on their flag football journey, providing them with NFL experiences and flag football training with elite youth trainer Lorenzo Perry, mentorship from Latino influencer AJ Ramos, and inspired by Patriots Pro Bowl cornerback and Team Toyota athlete Christian Gonzalez's unbreakable spirit. The young athletes' experiences were shared on social media this season. Their journey follows Gonzalez to San Francisco, where they'll experience the week's festivities—including the Toyota Glow Up Classic—as he prepares for Super Bowl LX.Our Turn Presented by Toyota 
Toyota is bringing its belief that football strengthens communities to life with a four-episode content series amplifying the voices of Black women in sports media, offering perspectives not often heard in mainstream sports conversations. Starring NFL Network personalities Sherree Burress and MJ Acosta-Ruiz as they take the 4Runner for a drive, Our Turn explores topics including the evolution of fashion in the NFL, the rise of women in flag football, and the growing influence of Black women in sports media.Super Bowl Experience 
Toyota is bringing fans inside the action at Super Bowl Experience with a lineup of hands-on activations showcasing innovation across its vehicle portfolio.The Drive: Fans race custom NFL team-branded mini bZ slot cars while rallying behind their favorite team.The Dance: Fans step into the bed of the Toyota Tundra to perform a one-of-a-kind touchdown dance, captured and delivered as a digital video to their mobile device.The Draw: A tech-forward art moment where fans bring their game face to life through an AI sketch robot.The Drop: Interactive trivia challenges fans' Team Toyota knowledge for a chance to win a collectible jersey keychain.Fans can visit the Toyota Touchdown Drive at Super Bowl Experience from Feb. 3–7.
For more on Toyota season-long experiences, visit Toyota.com/NFL.About ToyotaToyota (NYSE:TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of nearly 49 million cars and trucks at our 14 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles.For more information about Toyota, visit www.ToyotaNewsroom.com.Media Contacts:
Sam Mahoney
samuel.mahoney@toyota.com



View original content to download multimedia:https://www.prnewswire.com/news-releases/toyota-brings-glow-up-classic-to-super-bowl-lx-investing-in-the-future-of-girls-in-flag-302674594.htmlSOURCE Toyota Motor North America

Original: Toyota Brings Glow Up Classic to Super Bowl LX, Investing in the Future of Girls in Flag

Toyota continues to prioritize hybrids and balance sheet strength. Slower EV transition looks deliberate, not defensive.

TM, new 52 week high

In my opinion, $NIO outshines Honda, Hyundai, and even Toyota.
NIO isn’t just another EV company—it’s redefining the driving experience with cutting-edge tech, battery swapping innovation, and a bold vision for the future.

It’s time to bring NIO to the U.S. market.
America needs more than legacy automakers—it needs next-gen players ready to lead the EV revolution.

#NIO #EVfuture #BringNIOtoAmerica $TM

TM, 10Q 11/6

$1.4 billion investment in an all-new BEV

https://ih.advfn.com/stock-market/NYSE/toyota-motor-TM/stock-news/93716339/toyota-charges-up-investment-and-jobs-in-u-s-manu

TM new 52 hi

TM new 52 week high

Is Toyota The Next Tesla?:

https://www.zerohedge.com/technology/toyota-next-tesla

EXCLUSIVE INTERVIEW with TOYOTA LEXUS CHIEF OF DESIGN:

TM new 52 week high

TM new 52=week high

"Toyota’s Solid-State Battery Boasts 745 Miles On A 10 Minute Charge"

https://oilprice.com/Energy/Energy-General/Toyotas-Solid-State-Battery-Boasts-745-Miles-On-A-10-Minute-Charge.html

I decided to make year to date comparison of Toyota with the Chinese carmakers that trade as ADRs

TM hits 52 week high! - That's right. - Beautiful chart:

https://bigcharts.marketwatch.com/quickchart/quickchart.asp?symb=tm&insttype=&freq=&show=

Toyota makes the "best quality" vehicles on the planet.

Toyota promises new EVs coming in 2026 with nearly 500 miles of range:

https://electrek.co/2023/09/14/toyota-promises-new-evs-2026-500-mi-range/

TM new 52 week high

TM new 52 week high

I did some advertising for Toyota for years, they never put out an ad for the Tacoma. Every other model had marketing specific to it. Why on earth would they fuck it up.

I was already annoyed by the way they beefed up the body for no other reason than to make it look bigger. Leave the Tundra for the red necks. Keep the Tacoma for people that love it.

Global margin call is why you can't order parts! Woke = Broke!

Not having V6 or V8 option is going to kill the Tacoma sales!

Toyota / Lexus Takumi Specialists:

https://discoverlexus.com/stories/takumi-the-60000-hour-story-of-human-craft/



Toyota Tahara Plant:

World's largest Toyota Museum Japan:

Who ever did the navagation on the 2019 Prius has to be a complete idiot !

I had a 2017 prius limited and it was great , the 2019 Prius limited navagation is complete junk and could not give you directions around a circle


jmho

Toyota Group was born:



https://www.youtube.com/watch?v=i98a6GX0bj4

Toyota selling itself off

So what’s TOYOF? Different company? They both say Toyota.

When is Toyota going to crack down on these dealers that are charging way over MSRP ? I had one tell me he is charging 7000 to $8000.00 over MSRP also talked to one that said he is getting $3000.00 over retail


jmho

Wonder if Toyota will bring back the loyalty rebates on new car sales in May ?

Toyota launches bZ4X electric SUV with starting price of $42,000:

https://electrek.co/2022/04/12/toyota-launches-bz4x-electric-suv-price/

EVgo announces Toyota bZ4X customers will receive one year of free EV fast charging:

https://electrek.co/2022/02/24/evgo-announces-toyota-bz4x-customers-will-receive-one-year-of-free-ev-fast-charging/

Toyota to Invest Additional $90 Million in Two U.S. Manufacturing Plants
February 11 2022 - 12:11PM
Dow Jones News

By Kimberly Chin

Toyota Motor Corp. said Friday it plans to spend an additional $90 million on two of its U.S. manufacturing facilities.

About $73 million will go toward its Toyota West Virginia plant and $17 million will be invested in its Toyota Tennessee plant.

In November, the auto maker said it would invest $240 million in its West Virginia facility to add a dedicated production line for hybrid transaxles. In total, the company has spent more than $2 billion on the plant so far, it said.

With the new investment, Toyota plans to increase its hybrid transaxle production capacity to 600,000 units per year, and assemble roughly 120,000 rear-motor stators, one of the key components in electric motors.

The investment in its Tennessee plant, where parts for its Toyota and Lexus vehicles in North America are made, will help increase the facility's capacity to cast hybrid transaxle cases and housings to 1.3 million per year from 1 million. The company's total commitment to the location to date is $389 million, it said.

Toyota plans to offer an electrified option across its entire lineup of Toyota and Lexus vehicles by 2025, the company has said.


Write to Kimberly Chin at kimberly.chin@wsj.com


(END) Dow Jones Newswires

February 11, 2022 11:56 ET (16:56 GMT)

Copyright (c) 2022 Dow Jones & Company, Inc.

https://ih.advfn.com/stock-market/NYSE/toyota-motor-TM/stock-news/87260469/toyota-to-invest-additional-90-million-in-two-u-s

Toyota dethrones GM to become America's top-selling automaker in 2021:

https://www.cnbc.com/2022/01/04/toyota-dethrones-gm-to-become-americas-top-selling-automaker-in-2021.html

* Toyota outsold GM in 2021, marking the first time since 1931 that the Detroit automaker wasn’t the best-selling car company in the U.S.

* The historic change occurred as Toyota was able to manage supply chain issues better than GM, including an ongoing shortage of semiconductor chips.

Red Foreman now to charge a monthly fee to companies who do this for his service!

Sure would be nice to have naturally aspirated hydrogen V8!

May I suggest trading in useless Democrat carbon bags for credits.

TM

We Value your Business
Inbox

xxxxxxxxx,

As the General Manager of xxxxxxxxx Toyota of xxxxxxxxxx, I would like to thank you for your recent visit with us.

Our goal is to ensure that our clients are treated with courtesy and respect, as well as verify that you were provided with all the necessary information for a hassle-free purchasing experience.

Sincerely,

xxxxxxxx

This email was delivered to you by:
xxxxxxx Toyota of xxxxxxx

Hi xxxxxx,

Thanks for reaching out.

Your salesman was great! Tony, I believe.

The finance lady was very pleasant but ended surly when faced with: 1. my having two other trade-in quotes more than 120% and 140% higher than Toyota of xxxxxxx and 2. with 785-800 credit, I qualified for the Toyotathon 0% financing that runs to Jan 3rd. Come to think of it, Tony feigned no knowledge of this.

So with both, Tony polite and a bit surly/disgusted finance lady, it struck me distinctly as, "we can't make big money on you. See ya later. Next!"

I guess it is the times.

Oh, I spoke to a guy at my warehouse this morning and he chimed in, "that Toyota has a lousy reputation for trade ins. I hate them!" This was quite a revelation and put me at considerable ease. That my experience was nothing to internalize, it's just that kind of shop.

Good luck, Brian

MiamiGent 785-800 Credit Score, apparently a hindrance these days. Bigger money to be made on the weak.

They are already pursing 1st manufacturing plants for EV industry outside of Greensboro, NC here...