Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), the global leader in mobile messaging and mobile commerce services, today announced the launch of a new hosted service for messaging traffic analysis Sybase® Operator Analytics 365, based on the latest version of Sybase’s industry-leading, column-based analytics server, Sybase® IQ 15.1, and combined with the company’s unrivalled global messaging reach.

An industry first, providing ease-of-use and efficiency, the service can be deployed with minimal effort and provides mobile operators with the ability to run deep analytics on their messaging traffic, delivering the data necessary to quickly make mission-critical decisions to improve customer quality of service. The powerful Sybase IQ analytics server enables extreme performance with the ability to return results on billions of records in just seconds.

“Sybase Operator Analytics 365 puts business intelligence capabilities into the hands of our operator partners, giving them insight into their network data and subscriber behaviour, something that has never been possible before,” said Marty Beard, President, Sybase 365. “This turn-key solution gives mobile operators the insight they need to make strategic business decisions, with unparalleled features and performance at dramatically lower costs than on-premise solutions.”

Sybase Operator Analytics 365 provides a wide range of reports including message traffic, network utilization, performance indicators and quality of service testing. By performing advanced analytics on the message traffic mobile operators send across the Sybase 365 global network they can monitor key network components allowing them to provision their network to better serve traffic spikes and lets users view performance trends, analyze system history and track error messages in order to more effectively diagnose message delivery issues and troubleshoot problems.

"As mobile messaging continues to soar, mobile operators will require more insight into their network. Comprehensive analytics will enable operators to strengthen their quality of service through predictive analysis by quickly identifying and resolving network issues to drive higher quality service and better predict messaging trends to improve network planning," said IDC analyst Dan Vesset, program Vice President for Business Analytics.

Sybase Operator Analytics 365 has a simple point-and-click interface, based on MicroStrategy® Incorporated MicroStrategy 8™ business intelligence software, enabling users to perform complex queries and extract useful, timely information without needing to know how to write SQL queries or involve database administrators.

To learn more about Sybase Operator Analytics 365, visit Sybase 365 at:

CTIA WIRELESS® 2010, Las Vegas Convention Centre, March 23-25, Booth 3715.

About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS, GRX, IPX interoperability, end-to-end mobile commerce solutions, innovative mCRM, mobile marketing and content delivery services. Sybase 365 processes more than 1.4 billion messages per day, reaching 850 operators and 4 billion subscribers around the world. For more information, visit: www.sybase.com/365. Read our blogs: http://blogs.sybase.com

Sybase and Sybase 365, are trademarks or registered trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated. ® indicates registration in the United States.

Forward-Looking Statements

Certain statements in this release concerning Sybase 365 and Sybase, Inc. and their new products, new business relationships, prospects and future growth are forward-looking and involve a number of uncertainties and risks. Factors that could cause actual events or results to differ materially from those suggested by these forward-looking statements include, but are not limited to, the performance of the global economy and growth in sales of mobile carrier services and mobile commerce products and services; market acceptance of the company's products and services; customer and industry analyst perception of the company and its technology vision and future prospects; the success of certain business combinations engaged in by the company or by competitors; political unrest or acts of war; possible disruptive effects of organizational or personnel changes. These and other risks are detailed from time to time in Sybase's Securities and Exchange Commission filings, including, but not limited to, its annual report on Form 10-K and its quarterly reports on Form 10-Q (copies of which can be viewed on the Sybase, Inc. website).

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