New brand positioning highlights unmatched
vacation offerings from the perspective of guests
MIAMI, April 8,
2024 /PRNewswire/ -- Celebrity
Cruises® is extending an irresistible invitation
to discerning travelers: Come on board and discover a world where
'Nothing Comes Close SM' to the elevated
experiences and unmatched offerings that await on a premium journey
at sea. 'Nothing Comes Close', Celebrity Cruises' new brand
positioning and brand identity, is premiering globally on
April 8th. The launch
builds upon the recent enthusiastic reception to the introduction
of Celebrity Ascent SM in late 2023
and the highly anticipated arrival of Celebrity
Xcel SM in 2025.
Designed to capture Celebrity's unique offering combining the
intimate and thoughtful service of a small ship, with the variety
and excitement of bigger ones, 'Nothing Comes Close' will be the
core of the cruise line's brand positioning from media and
advertising, to travel advisors and onboard. It highlights the
inherent promise of a premium vacation that indulges the sense of
curiosity, exceeds expectations, and offers experiences found
nowhere else.
"Our guests tell us that Celebrity vacations are unparalleled.
From the thoughtfulness of our crew, to the excitement of
entertainment and activities, guests tell us that 'Nothing Comes
Close' to the way we make them feel," said Laura Hodges Bethge, President of Celebrity
Cruises. "Our new brand position packages this feeling in a
memorable and compelling way."
The brand positioning is brought to life in a confident and
playful creative style which captures the essence of a Celebrity
vacation from the perspective of guests employing a technique
coined 'True Eye View'. Distinguishing Celebrity, the visual
approach is designed to elevate audience's curiosity through their
point of view and make them feel like they're in the moment.
"This isn't just a brand campaign. This is who we are. It
embodies the spirit of what sets a Celebrity Cruises vacation
apart," said Michael Scheiner,
Senior Vice President and Chief Marketing Officer, Celebrity
Cruises. "The creative direction captures and conveys the elevated
emotions and transformative experiences that guests enjoy from the
moment they step onboard Celebrity Cruises, where every detail is
elevated beyond their expectations."
Celebrity is launching the 'Nothing Comes Close' campaign with a
high reach, full funnel media buy. With its witty messaging and
authentic imagery, 'Nothing Comes Close' cements Celebrity's
reputation among guests as a brand with an emotional connection
that sets it apart from the rest.
'Nothing Comes Close' content is available on the official
Celebrity Cruises YouTube channel.
Book today and see why Nothing Comes Close to Celebrity Cruises.
For more information please visit www.celebritycruises.com, contact
a trusted travel advisor, or, call Celebrity Cruises
at 1-888-751-7804.
About Celebrity Cruises
Celebrity Cruises delivers an
elevated premium vacation experience across their fleet of ships
travelling to nearly 300 destinations across more than 70 countries
spanning all seven continents. Uniquely offering the intimate feel
and thoughtful service of small ships, with the variety and
excitement of bigger ones – guests can explore the world or get
away from it for a little while. With every detail elevated beyond
expectations, guests will never want to vacation any other way. An
industry pioneer for 35 years, each Celebrity vacation offers
experiences you won't find anywhere else aboard ships which
continue to shatter industry expectations with the highly
anticipated Celebrity Xcel arriving Fall 2025.
Celebrity Cruises is headquartered in Miami and is one of five cruise brands owned
by Royal Caribbean Group (NYSE: RCL). Visit
www.celebritycruises.com for more information, and connect with us
on Instagram, Facebook or LinkedIn.
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SOURCE Celebrity Cruises