BALTIMORE, Sept. 15, 2021 /PRNewswire/ --
Medifast (NYSE: MED), the global company behind one the
fastest-growing health and wellness communities,
OPTAVIA®, released findings from back-to-back surveys
designed to explore whether people seek support in achieving their
health and wellness goals. For some time now, many people have been
looking at their health more holistically. These latest findings
uncover the role that support plays in helping people not only to
reach their goals but also to develop healthy habits.
The first survey* found that 66 percent of U.S. adults say
having support has helped them throughout their health and wellness
journeys. In a follow-up survey** designed to further examine the
types of support consumers are seeking, more than four in
five (81%) U.S. adults believe they would be more successful in
creating healthy habits if they had support from someone who has
been in their shoes.
"These findings reveal that a large majority of Americans value
guidance from someone who has had similar experiences," said
Dan Chard, Chairman and CEO of
Medifast. "This is true for our Clients, who are supported by
independent OPTAVIA Coaches – the majority of
whom have undergone their own transformation on program
and therefore understand what Clients are going through.
OPTAVIA Coaches provide Clients with critical one-on-one
support, a Community of like-minded people, guidance in navigating
the Habits of Health Transformational System and a powerful toolbox
of clinically proven plans and scientifically developed products to
help them accomplish their goals. As we continue to impact more
lives, we look forward to connecting people with the support they
need to create healthy habits."
Other notable findings* include:
- U.S. adults say the most helpful types of support are:
-
- Informational support (75%), like sharing healthy recipes and
other resources
- Emotional support (70%), like listening and having empathy
- Affirmational support (70%), like providing encouragement and
accountability
- Most U.S. adults currently turn to other people or tools for
support in achieving their goals related to mental health (62%),
nutrition (61%) and fitness (58%).
- Nearly two in three U.S. adults (65%) feel more motivated when
connecting with others who have similar health and wellness
goals.
Coach support is a critical component of the OPTAVIA
program, which offers Clients clinically proven plans,
scientifically developed products and a proprietary system to help
them create lifelong healthy habits.
About Medifast®:
Medifast (NYSE: MED) is the
global company behind one of the fastest-growing health and
wellness communities, OPTAVIA®, which offers
scientifically developed products, clinically proven plans and the
support of Coaches and a Community to help Clients
achieve Lifelong Transformation, One Healthy Habit at a
Time®. Based on more than 40 years of experience,
Medifast has redefined direct selling by combining the best aspects
of the model. Its community of independent OPTAVIA
Coaches has impacted 2 million lives and teaches Clients how to
develop holistic healthy habits through the proprietary Habits of
Health® Transformational System. Medifast is traded
on the New York Stock Exchange and ranked second
on FORTUNE's 100 Fastest-Growing Companies list in
2020. The company was also named to Forbes' 100 Most
Trustworthy Companies in America list in 2017. For more
information,
visit MedifastInc.com or OPTAVIA.com and
follow @Medifast on Twitter.
*Methodology:
All percentages and survey findings, unless otherwise stated,
are from YouGov Plc. Total sample size was 1,297 adults. Fieldwork
was fielded between July 20 and July 21,
2021. The survey was carried out online. The figures have
been weighted and are representative of all US adults (aged 18+).
The margin of error for this survey is +/- 3% at 95%
confidence.
**Methodology:
All percentages and survey findings, unless otherwise stated,
are from YouGov Plc. Total sample size was 1,092 adults. Fieldwork
was undertaken between August 3 and August
4, 2021. The survey was carried out online. The figures have
been weighted and are representative of all US adults (aged 18+).
The margin of error for this survey is +/- 3% at 95%
confidence.
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SOURCE Medifast