Macy’s, Inc. Names Michael Krans Vice President, Macy’s Media Network
2024年3月11日 - 10:16PM
ビジネスワイヤ(英語)
Macy’s, Inc. (NYSE: M) today announced that Michael Krans joined
the company as its vice president, Macy’s Media Network. In this
role, Krans oversees the company’s in-house media publisher
dedicated to connecting advertising partners with Macy’s and
Bloomingdale’s engaged and loyal customers. Krans reports to Max
Magni, chief customer and digital officer, Macy’s, Inc.
“We’re excited to welcome Michael to Macy’s, Inc. He takes the
reins of our growing retail media network bringing with him more
than two decades of sales and marketing experience,” said Magni.
“Macy’s Media Network is one of retail’s premier platforms for
advertisers helping them to connect with highly engaged customers
across Macy’s and Bloomingdale’s, giving marketers a host of
opportunities to more effectively leverage their media
campaigns.”
As the shopping destinations for generations of shoppers, Macy’s
and Bloomingdale’s are dedicated to inspiring customers and helping
them discover new brands and products. Macy’s Media Network taps
into this robust customer base with personalized, inspiring content
and through strategies fueled by unparalleled cross category
insights, building customized media plans that drive brand
storytelling and business priorities.
With extensive experience leading sales and marketing teams
focused on digital media, e-commerce and publishing, Krans joins
Macy’s, Inc. following his most recent role leading the fashion
team at Walmart Connect, where he partnered across the enterprise
to drive accelerated revenue growth with the company’s biggest
apparel suppliers. He previously worked at major publishers
including Hearst and Condé Nast overseeing a host of revenue
growth, advertising, and marketing initiatives with an emphasis on
retail, home, beauty, and fashion campaigns.
Michael has a B.S. in International Marketing from the
University of Minnesota – Carson School of Management.
About Macy’s, Inc.
Macy’s, Inc. (NYSE: M) is a trusted source for quality brands
through our iconic nameplates – Macy’s, Bloomingdale’s and
Bluemercury. Headquartered in New York City, our comprehensive
digital and nationwide footprint empowers us to deliver a seamless
shopping experience for our customers. For more information, visit
macysinc.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240311051053/en/
Media – Orlando Veras communications@macys.com
Investors – Pamela Quintiliano investors@macys.com
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