LOS ANGELES, Oct. 29, 2021 /PRNewswire/ -- Live Nation
Entertainment (NYSE: LYV) today announced the company will be
collaborating with artists to give fans digital collectible NFT
ticket stubs called Live Stubs, which will be included with
tickets on select Live Nation shows in North America. In an industry first, Live
Nation's Live Stubs digital collectible NFTs will mirror the
unique section, row, and seat of each ticket purchased, allowing
fans to collect ticket stubs once again - this time with more
capabilities. Reimagining ticket stubs as digital collectible NFTs
opens up a whole new world of possibilities for artists to extend
the live experience and engage with ticket holders before, during
and after the show. Live Nation's Live Stubs offers artists
a turnkey solution to share NFTs at scale on a platform that
naturally celebrates their most loyal fans, and artists will be
able to work with the Live Nation team to integrate special
experiences and rewards.
Live Nation will deliver the first-ever Live Stubs digital
collectible NFTs for fans purchasing tickets to the upcoming
SWEDISH HOUSE MAFIA: PARADISE AGAIN TOUR, the band's first tour in
10 years. Fans will be able to view, share, gift, trade, and
resell their live stubs on Livenation.com. These are collector
items and will not replace the digital tickets needed to physically
enter the show.
"Our Live Stubs product brings back the nostalgia of
collecting ticket stubs while also giving artists a new tool to
deepen that relationship with their fans and we can't wait to see
what the creativity of this community dreams up as it grows," said
Michael Rapino, President and CEO,
Live Nation Entertainment. "Special thanks to SWEDISH HOUSE MAFIA
for kicking it off for their upcoming tour."
Tickets for the SWEDISH HOUSE MAFIA tour go on sale Friday October 29 at SWEDISHHOUSEMAFIA.com.
Live Stubs will automatically be given for free to fans who
purchase a primary ticket to tour stops that are promoted by Live
Nation and in venues powered by Ticketmaster's digital ticketing
platform. Fans can also share links to view their Live Stubs on
social media to let friends know they will be attending the show.
More features and offerings will be announced closer to the
concerts. Long revered by fans for their bombastic live
performances, the band's previous outing, "One Last Tour," sold
over 1,000,000 tickets.
Live Nation's NFTs, including Live Stubs, are minted on
an eco-friendly blockchain. Beyond Live Stubs, many of the
company's festivals like Lollapalooza, EDC, Governor's Ball have
already created their own unique NFTs and marketplaces.
Ticketmaster also has the ability to mint and share NFTs along with
events ticketed through its industry-leading digital ticketing
technology. Live Nation Entertainment has been investing in
blockchain technology since 2018, and will continue to explore new
products and offerings in the space.
About Live Nation Entertainment
Live Nation
Entertainment (NYSE: LYV) is the world's leading live entertainment
company comprised of global market leaders: Ticketmaster, Live
Nation Concerts, and Live Nation Sponsorship. For additional
information, visit www.livenationentertainment.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/live-nation-unveils-live-stubs-digital-collectible-nft-ticket-stubs-minting-first-ever-set-for-the-swedish-house-mafia-paradise-again-tour-301412071.html
SOURCE Live Nation Entertainment