Tinted to any color and offered in multiple
sheens, this new product helps customers reimagine spaces without
renovation
CLEVELAND, July 24,
2024 /PRNewswire/ -- HGTV Home® by
Sherwin-Williams introduces Cabinet & Furniture paint, a
new acrylic urethane enamel that provides a factory-like finish on
cabinets and furniture, can be tinted to any color, and is offered
in satin and semi-gloss sheens. Sold exclusively in store and
online at Lowe's, this new product innovation contributes to the
HGTV Home by Sherwin-Williams solid foundation of legendary quality
paints and exceptional customer satisfaction.
Tinted to any color and offered in multiple
sheens, this new product helps customers reimagine spaces without
renovation
This product will help give new life to existing cabinetry and
furniture without the high cost of renovation. Ideal for kitchens
and bathrooms, HGTV Home by Sherwin-Williams Cabinet &
Furniture paint resists stains, scuffs, scratches and moisture;
provides a mildew- and mold-resistant finish; and easily cleans up
with soap and water. Cabinet & Furniture paint provides a hard,
factory-like finish with ultimate durability, exceptional adhesion
and coverage, and prevents doors and drawers from sticking. The
product applies like an oil-based paint by brush, roller or sprayer
with no brush marks.
"We are excited to unveil our new Cabinet & Furniture paint
to inspire homeowners to reimagine their spaces," said Krystal Mindeck, Product Marketing Director,
HGTV Home® by Sherwin-Williams. "This product comes at
the perfect time as economic trends show homeowners are staying in
their current homes and renovating them to fit their evolving
needs, but the cost of renovation is high. The Cabinet &
Furniture paint provides a home refresh at a savings."
HGTV Home® by Sherwin-Williams products allow
customers to paint with confidence as they are backed by the design
expertise of HGTV, the legendary quality of Sherwin-Williams
products and a Lifetime Limited Warranty. Visit
hgtvhomebysherwinwilliams.com to learn more.
About HGTV Home® by Sherwin-Williams
HGTV Home by Sherwin-Williams launched in 2011, uniting the design
expertise of HGTV and the legendary quality of Sherwin-Williams
paints. HGTV Home by Sherwin-Williams delivers premium paints and
designer-curated Color Collections that can be mixed and matched in
any combination to create whole-home harmony and bring design
dreams to life. Available exclusively at Lowe's. For more
information, visit hgtvhomebysherwinwilliams.com.
About Sherwin-Williams Consumer Brands Group
Sherwin-Williams Consumer Brands Group offers innovative products
to meet customers' paint and coating needs. The Consumer Brands
Group manufactures products under well-known brands such as
Valspar®, HGTV Home® by Sherwin-Williams,
Purdy®, Krylon®, Minwax®,
Thompson's® Water
Seal®, Cabot® and many more. Founded in 1866,
The Sherwin-Williams Company is a global leader in the manufacture,
development, distribution and sale of paints, coatings and related
products to professional, industrial, commercial and retail
customers. For more information, visit Sherwin.com.
About Warner Bros. Discovery Global Consumer
Products
Warner Bros. Discovery Global Consumer
Products (WBDGCP), part of Warner Bros. Discovery's Revenue &
Strategy division, extends the company's powerful portfolio of
entertainment brands and franchises into the lives of fans around
the world. WBDGCP partners with best-in-class licensees globally on
award-winning toy, fashion, home décor and publishing programs
inspired by the biggest franchises from Warner Bros.' film,
television, animation, and games studios, HBO, Discovery, DC,
Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With
innovative global licensing and merchandising programs, retail
initiatives, and promotional partnerships, WBDGCP is one of the
leading licensing and retail merchandising organizations in the
world.
About HGTV
HGTV delivers families with relatable stories, superstar real
estate and renovation experts and amazing home transformations that
inspire a passionate audience. For anyone seeking entertaining and
aspirational home and lifestyle content, HGTV is the place to
be. HGTV offers: a top 10 cable network that is distributed to just
over 68 million U.S. households; a website, HGTV.com, that attracts
an average of 11 million people each month; a social footprint of
more than 34 million; HGTV Magazine, a monthly publication that
reaches more than one million readers; and exclusive collections of
home-oriented products through the HGTV Home® consumer
products line. Viewers can become fans of HGTV and interact with
other home improvement enthusiasts through
Facebook, X (formerly known as Twitter), Pinterest, Instagram,
TikTok and Threads. HGTV is owned by Warner Bros. Discovery, a
leading global media and entertainment company available in more
than 220 countries and territories and 50 languages whose portfolio
also includes Discovery Channel, Max, discovery+, CNN, DC,
Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation
Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel,
MotorTrend, Animal Planet, Science Channel, Warner Bros. Film
Group, Warner Bros. Television Group, Warner Bros. Games, New Line
Cinema, Cartoon Network, Adult Swim, Turner Classic Movies,
Discovery en Español, Hogar de HGTV and others. For more
information, please visit www.wbd.com.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home
improvement company serving approximately 17 million customer
transactions a week in the U.S. With total fiscal year 2022 sales
of over $97 billion, approximately
$92 billion of sales were generated
in the U.S., where Lowe's operates over 1,700 home improvement
stores and employs approximately 300,000 associates. Based in
Mooresville, N.C., Lowe's supports
the communities it serves through programs focused on creating
safe, affordable housing and helping to develop the next generation
of skilled trade experts. For more information, visit
Lowes.com.
Media Contact
Carmichael Lynch Relate for HGTV Home by
Sherwin-Williams
hgsw@clynch.com
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