Champion® Athleticwear Unveils New Reverse Weave Iconic Styles with CiCLO® Technology to Reduce Microplastic Pollution
2023年11月29日 - 11:00PM
ビジネスワイヤ(英語)
On its continued mission to Champion a better
tomorrow, this innovative collection kicks off the brand’s “Eco
Future” project stream -- a product pipeline that prioritizes
environmental and community impact.
Today, Champion® Athleticwear, the iconic lifestyle brand born
from sport in 1919, announced its newest innovation: Eco Future
Reverse Weave with CiCLO® technology, a patented and science-based
solution that allows synthetic textiles to behave more like natural
fibers when they enter the environment.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20231129264918/en/
Today, Champion® Athleticwear, the iconic
lifestyle brand born from sport in 1919, announced its newest
innovation: Eco Future Reverse Weave with CiCLO® technology, a
patented and science-based solution that allows synthetic textiles
to behave more like natural fibers when they enter the environment.
(Photo: Business Wire)
Champion has a rich history of addressing athlete and consumer
problems head-on through product innovation. With an understanding
that knowledge and consumer needs are constantly evolving, Champion
is using cutting-edge design and technology to craft with purpose
and create a better tomorrow.
Over 60% of today’s textiles are made with plastic-based
synthetic fibers like polyester and nylon, which remain
indefinitely in the environment because they are not inherently
biodegradable. By incorporating CiCLO® technology, the Eco Future
Reverse Weave reduces plastic textile fibers in the environment by
giving polyester an eventual expiration date. The collection also
features dyes with ingredients derived from nature, including
pomegranate, annatto fruit and terminalia chebula fruit. The new
collection lets fans feel even better about purchasing their
favorite hoodie knowing that they can reduce microplastic pollution
caused by the shedding of synthetic textiles reducing the impact on
our environment.
“As we continue to innovate and evolve, Champion is dedicated to
creating solutions through products that will ensure a better
tomorrow for our planet and the people living on it,” said Vanessa
LeFebvre, President of Global Activewear at Champion. “Through our
partnership with CICLO®, we aim to be a catalyst for positive
change in the fashion industry, driving conscious choices,
responsible actions and continuous improvements, while providing
every Champion a canvas to live their true purpose.”
The product launch comes on the heels of Champion’s first global
brand campaign, “Champion What Moves You”, which redefines what it
means to Champion by shifting the brand name from a title or
indication of winning, toward a means to take action and create
something with real impact.
The Eco Future Reverse Weave with CiCLO® includes crewnecks and
joggers. The collection will be available in-store and on
Champion.com beginning December 6.
ABOUT CHAMPION® ATHLETICWEAR:
Since 1919, Champion has offered a full line of innovative
athletic apparel for men and women, including activewear, sweats,
tees, sports bras, team uniforms, footwear and accessories. Today,
as a lifestyle brand born from sport, Champion uses innovative
design and state-of-the-art product testing to ensure uncompromised
quality and innovative apparel for consumers. Beyond its products,
the brand’s mission is to provide every Champion a canvas to live
their true purpose; rooted in the belief that Champions are defined
not by what they make, but by what they do with it. Champion wants
to inspire others to not just win, but to Champion a better
tomorrow, and is dedicated to supporting creators by giving them a
platform to tell their stories, support their values, and
communities.
Champion apparel can be purchased at department stores, sporting
goods, specialty retailers, and at Champion.com. For more
information, visit us at Facebook.com/Champion, follow us on
Twitter @Championusa or on Instagram @Champion. Champion is part of
HanesBrands’ (NYSE:HBI) portfolio, a company recognized for its
sustainability achievements around the world. Learn more about
HanesBrands’ global sustainability goals at HBIsustains.com.
ABOUT CiCLO® TECHNOLOGY:
Launched in 2017, CiCLO® technology is a textile ingredient
designed to mitigate synthetic microfiber pollution, the most
prevalent form of microplastic pollution found in environments
across the globe. When added to polyester or nylon, CiCLO®
technology allows fibers that end up fugitive in the environment to
behave like natural fibers such as wool and cotton.
Conventional polyester and nylon are plastics that persist
indefinitely, but microorganisms can completely break down CiCLO®
polyester and nylon, leaving behind only basic natural elements.
The chemistry used to make CiCLO® technology is OEKO-TEX® ECO
PASSPORT certified and rigorously studied for biodegradation by
multiple third-party labs using internationally recognized ASTM and
ISO Test Methods.
CiCLO® technology is owned, manufactured and distributed by
Intrinsic Advanced Materials, a joint venture between Intrinsic
Textiles Group, a startup based in Silicon Valley, and Parkdale
Advanced Materials, the innovative fiber and yarns division of
global textiles giant, Parkdale Mills. For more information, visit
https://ciclotextiles.com/.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231129264918/en/
Nicole Ducouer HanesBrands Inc.
Nicole.Ducouer@hanes.com
Kim Murphy Citizen Relations
Kim.Murphy@citizenrelations.com
Hanesbrands (NYSE:HBI)
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Hanesbrands (NYSE:HBI)
過去 株価チャート
から 5 2023 まで 5 2024