Global Apparel and Accessories Brand
unveils a new spring 2023 premium lifestyle collection of Rugs,
Bedding, Decor and more
Link to campaign images here
SAN
FRANCISCO, March 28, 2023 /PRNewswire/ -- Banana
Republic, a Gap Inc. (NYSE: GPS) brand, continues to establish
itself as a premium lifestyle brand with the expanded announcement
of BR Home — an extraordinary selection of home categories that are
exquisitely crafted by the finest artisans and craftspeople around
the globe, exclusively created and curated by Banana Republic.
Experience the full interactive Multichannel News Release
here:
"Banana Republic is a destination for discovery, adventure and
imagination," said Sandra
Stangl, President and CEO of Banana Republic. "Our
expanded Home collection is central to our vision to be the premier
lifestyle brand that positions BR as an experiential and cultural
cornerstone in our customers' lives."
Encouraging customers to build a sanctuary of comfort and
self-expression, BR Home expands offerings with an exclusive spring
collection of premium bedding, rugs, pillows, and decor. The brand
remains focused on its dedication to unparalleled craftsmanship and
utilizing the highest-quality materials and sustainable fabrics,
such as fine European linen, plush cotton cashmere, and organic
cotton.
"Discovery and self-expression are an integral part of our
customers' lives at home, work and away," said Aaron Rose, Head of Commerce &
Experience for Banana Republic. "We know they care deeply about
great design and quality in all aspects of their lives, and we are
excited for BR Home to be a central part of their personal
lifestyle."
The expanded collection builds on last fall's launch of ART,
Curated by Banana Republic, a collection of exclusive
works from artists and photographers.
The BR Home collection is now available online and in select
stores in the United States, with
prices ranging from $40 for our
washed cotton pillowcase sets to our most luxurious handmade
exclusive rugs woven in the atlas mountains for $7,550.
Follow @bananarepublic with hashtag #BRHome to discover the new
spring collection and learn more about future collections.
PRESS CONTACTS
Banana Republic PR: Amanda
Garrett, Amanda_Garrett@gap.com
PR Consulting: bananarepublic@prconsulting.net
About Banana Republic @bananarepublic
Banana
Republic is a global apparel and accessories brand that creates
iconic pieces for everyday and special occasions. Inspired by a
heritage of expedition-ready daywear, the new BR Look redefines
modern luxury. Informed by more sustainable practices, the finest
materials and fabric innovations are incorporated to create
timeless, versatile clothing, eyewear, jewelry, shoes, handbags,
and fragrances. Founded in 1978 in San
Francisco, Banana Republic connects with customers across
online, company-operated, and franchise retail locations globally.
For more information, please
visit www.bananarepublic.com or follow
@BananaRepublic
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SOURCE Banana Republic