Wheaties™ Celebrates Sports and Equality Champion Billie Jean King on the Iconic Orange Box
2024年5月3日 - 3:00AM
ビジネスワイヤ(英語)
Billie Jean King paved the way for women —
exemplifying what it means to be a trailblazer and Wheaties
Champion — both on and off the tennis court.
Wheaties announced today its latest limited edition box
featuring icon and activist athlete Billie Jean King, a true
Wheaties Champion. While this is King’s first Wheaties appearance,
she’s no stranger to firsts on and off the court. She is a highly
decorated tennis champion — winning 39 major titles, including a
record 20 Wimbledon Championships — and was the first woman athlete
to receive the Presidential Medal of Freedom. She’s also the first
woman to have a sports venue named in her honor, and the first
woman to earn over $100,000 in prize money in a single tennis
season. Through her activism and drive, King has changed the
perception of women’s sports.
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Billie Jean King makes her Wheaties Box
debut celebrating her legacy as a trailblazer on and off the court
with an iconic orange box. (Photo: Business Wire)
“Billie Jean King has been defining what it means to be a
Wheaties Champion for decades, as a true advocate for equality
between men and women from the tennis court to the board room and
beyond,” said Mindy Murray, Brand Experience Director, Morning
Foods. “We’re thrilled to recognize her on our newest Wheaties box
cover and celebrate the strides she’s made for athletes
everywhere.”
For more than 100 years, Wheaties has honored athletes who are
champions in their sport and in the community, and King joins
hundreds of prestigious athletes and fellow Olympians who have been
celebrated with their own orange box.
“I am honored to be on the next Wheaties box to join the legacy
of incredible athletes and the work we put in for our sport and our
communities,” said King. “I’ve dedicated my life to equality for
all, uplifting those around me and inspiring girls and women, in
particular, to dream big. This box feels like a full circle moment
as we celebrate the next generation of champions.”
While Wheaties continues to honor world class athletes with its
signature Orange Box, the brand is also celebrating athletes
everywhere with its new Wheaties Protein cereal. This new
innovation from Wheaties is the highest protein cereal offering
from General Mills to date with more than 20g of protein per
serving and is available in two delicious flavors, Honey Pecan and
Maple Almond. Wheaties Protein is available now at select Walmart
stores and will be on shelves at retailers nationwide beginning
this spring.
The Billie Jean King limited-edition Wheaties Box will be
available at retailers nationwide this month for a suggested retail
price of $6.19.
About General Mills
General Mills makes food the world loves. The company is guided
by its Accelerate strategy to drive shareholder value by boldly
building its brands, relentlessly innovating, unleashing its scale
and standing for good. Its portfolio of beloved brands includes
household names such as Cheerios, Nature Valley, Blue Buffalo,
Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait,
Totino’s, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2023
net sales of U.S. $20.1 billion. In addition, the company’s share
of non-consolidated joint venture net sales totaled U.S. $1.0
billion.
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version on businesswire.com: https://www.businesswire.com/news/home/20240502106027/en/
General Mills Communications 763-764-6364
media.line@genmills.com
Edelman Caroline Leary caroline.leary@edelman.com
General Mills (NYSE:GIS)
過去 株価チャート
から 4 2024 まで 5 2024
General Mills (NYSE:GIS)
過去 株価チャート
から 5 2023 まで 5 2024