Research From TVision Shows Ads on Fubo
Captured 35% More Attention Than Ads on CTV in General, Among 25-54
Year Old Viewers
TVision, the company measuring every second of TV and CTV viewer
engagement, and FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading
sports-first live TV streaming platform, today announced Fubo ads
outperform average attention across CTV apps and linear, capturing
more attention among 24-54 year olds than all other benchmarks.
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the full release here:
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Among viewers aged 25-54, content on Fubo
captured 33% more attention than cable and 70% more attention than
typical vMVPD norms. (Graphic: Business Wire)
According to insights gleaned from TVision’s passive CTV viewing
panel, Fubo audiences are more engaged and attentive than other CTV
and linear audiences.
Fubo Sees High Viewer Presence and Attention, Compared to
Benchmarks
TVision reported significant differences in how viewers in the
coveted 25-54 year old age range pay attention to and engage with
Fubo content and ads compared to norms across CTV and cable
television.
Viewers aged 25-54 are at least 23% more likely to be in the
room for Fubo programming than other benchmark categories,
including cable and all categories of CTV, according to the TVision
study.
Among the same demo, content on Fubo captured 33% more attention
than cable and 70% more attention than typical vMVPD norms.
“Attention is the next wave of CTV ad measurement and TVision is
a valuable partner at the forefront of this movement,” said Dina
Roman, SVP, global ad sales, Fubo. “TVision’s study found that Fubo
is a leader in commanding audience attention among our competitive
set and linear TV, reinforcing the value of our highly engaged
audience and premium live sports and entertainment content.”
Advertisers Benefit from High Attention on Fubo
Fubo advertisers are already benefiting from the live TV
streaming platform’s attention advantage. In fact, a major CPG
brand saw as much as a 67% increase in attention on Fubo compared
to other CTV apps where its ads ran. Ads on Fubo outperform the
average attention of other ads across cable, CTV, and FAST apps.
Fubo ads outperform vMVPD ad norms by 50%.
"Fubo should be proud of their ability to capture attention from
viewers,” said Yan Liu, CEO of TVision. “Advertisers recognize the
impact of high attention apps and programming, and they are placing
a premium value on the opportunity to reach more engaged viewers.
The data shows Fubo is a strong investment for advertisers looking
to connect with sports fans and beyond this year.”
About TVision
TVision provides second-by-second, person-level data about how
people watch TV – who’s watching, what they’re watching, and how
much attention they are paying to both linear and streaming TV.
Advertisers, agencies, networks, streaming content providers,
measurement companies, and data platforms use TVision data to make
more informed media decisions, measure performance, produce content
that engages audiences, and benchmark their results against
competitors. TVision is headquartered in New York City, with
offices in Boston and Tokyo.
About TVision’s Panel
Data for this report was pulled from TVision’s passive TV
measurement panel between January 1, 2023 and December 31, 2023.
Each panel household opted into the TVision panel. TVision’s
demographically representative panel enables accurate, person-level
insight into how people really watch both linear and CTV.
About Fubo
With a global mission to aggregate the best in TV, including
premium sports, news and entertainment content, through a single
app, FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO) aims to transcend the
industry’s current TV model. The company operates Fubo in the U.S.,
Canada and Spain and Molotov in France.
In the U.S., Fubo is a sports-first cable TV replacement product
that aggregates more than 300 live sports, news and entertainment
networks and is the only live TV streaming platform with every
Nielsen-rated sports channel (source: Nielsen Total Viewers, 2023).
Leveraging Fubo’s proprietary data and technology platform
optimized for live TV and sports viewership, subscribers can engage
with the content they are watching through an intuitive and
personalized streaming experience. It was the first virtual MVPD to
launch 4K streaming and MultiView, which it did years ahead of its
peers, as well as Instant Headlines, a first-of-its-kind AI feature
that generates contextual news topics as they are reported live on
air.
Learn more at https://fubo.tv
Cautionary Note Regarding
Forward-Looking Statements of Fubo
This press release contains forward-looking statements of FuboTV
Inc. (“Fubo”) that involve substantial risks and uncertainties. All
statements contained in this press release that do not relate to
matters of historical fact are forward-looking statements within
the meaning of The Private Securities Litigation Reform Act of
1995, including statements regarding our business strategy and
plans, and advertising viewership and engagement. The words
“could,” “will,” “plan,” “intend,” “anticipate,” “approximate,”
“expect,” “potential,” “believe” or the negative of these terms or
other similar expressions are intended to identify forward-looking
statements, although not all forward-looking statements contain
these identifying words. Actual results or events could differ
materially from the plans, intentions and expectations disclosed in
the forward-looking statements that Fubo makes due to a number of
important factors, including but not limited to the following: our
ability to achieve or maintain profitability; risks related to our
access to capital and fundraising prospects to fund our financial
operations and support our planned business growth; our revenue and
gross profit are subject to seasonality; our operating results may
fluctuate; our ability to effectively manage our growth; the
long-term nature of our content commitments; our ability to renew
our long-term content contracts on sufficiently favorable terms;
our ability to attract and retain subscribers; obligations imposed
on us through our agreements with certain distribution partners; we
may not be able to license streaming content or other rights on
acceptable terms; the restrictions imposed by content providers on
our distribution and marketing of our products and services; our
reliance on third party platforms to operate certain aspects of our
business; risks related to the difficulty in measuring key metrics
related to our business; risks related to preparing and forecasting
our financial results; risks related to the highly competitive
nature of our industry; risks related to the potential launch of
the joint venture by Walt Disney Company, Fox Corporation and
Warner Brothers Discovery; risks related to our technology, as well
as cybersecurity and data privacy-related risks; risks related to
ongoing or future legal proceedings; and other risks, including the
effects of industry, market, economic, political or regulatory
conditions, future exchange and interest rates, and changes in tax
and other laws, regulations, rates and policies. Further risks that
could cause actual results to differ materially from those matters
expressed in or implied by such forward-looking statements are
discussed in our Quarterly Report on Form 10-Q for the quarterly
period ending March 31, 2024 filed with the Securities and Exchange
Commission (“SEC”) and our other periodic filings with the SEC. We
encourage you to read such risks in detail. The forward-looking
statements in this press release represent Fubo’s views as of the
date of this press release. Fubo anticipates that subsequent events
and developments will cause its views to change. However, while it
may elect to update these forward-looking statements at some point
in the future, it specifically disclaims any obligation to do so.
You should, therefore, not rely on these forward-looking statements
as representing Fubo’s views as of any date subsequent to the date
of this press release.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240509673752/en/
Stephanie Hadley, TVision steph@tvisioninsights.com
Jennifer L. Press, Fubo jpress@fubo.tv
Bianca Illion, Fubo billion@fubo.tv
fuboTV (NYSE:FUBO)
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