SAN FRANCISCO ,
April 2,
2024 /PRNewswire/ -- Dolby Laboratories, Inc. (NYSE:
DLB), a leader in immersive entertainment experiences, is bringing
the combined Dolby Vision and Dolby Atmos premium moviegoing
experience to even more theaters and audiences around the
world. Leveraging Dolby's robust content pipeline, globally
recognized brand, and innovation in sight and sound, this new
offering enables exhibitors to deliver a Dolby experience to their
existing and forthcoming premium auditoriums – for the first time
ever.
Dolby Cinema is the ultimate moviegoing experience, providing a
Dolby-designed environment that showcases the best implementation
of Dolby Vision and Dolby Atmos. Dolby Cinema generates the highest
average per screen box office amongst all premium large format
(PLF) offerings.
This new solution gives exhibitors access to the visceral and
awe-inspiring experience of Dolby Vision picture quality together
with Dolby Atmos immersive sound – the same technologies that power
Dolby Cinema, allowing audiences to see, hear and feel the film
exactly as the filmmaker intended.
"At Dolby, our passion is creating immersive entertainment
experiences, and we can't wait to bring the transformative power of
Dolby Vision and Dolby Atmos to even more theaters around the
world," said Jed Harmsen, Head of
Cinema and Group Entertainment at Dolby. "Coming off of Dolby
Cinema's strongest year at the box office, we're thrilled to
provide exhibitors this new offering, which will unlock
significantly greater opportunities for moviegoers around the world
to love movies more in Dolby at premium theaters."
Since their creation, Dolby Vision and Dolby Atmos have
revolutionized the premium moviegoing experience, empowering
filmmakers to bring their creative visions to life and immersing
audiences in the worlds and characters onscreen including at
numerous world premieres. Over 600 theatrical features have
released or are confirmed to be in Dolby Vision and Dolby Atmos,
including recent box office hits from the past year like Dune:
Part Two, Barbie, Guardians of the Galaxy Vol. 3,
Spider-Man: Across the Spider-Verse, and more. This year
also marked a particularly historic year for Dolby in cinema, as
Dolby innovations – the Dolby Atmos Cinema Sound System and the
Christie E3LH Dolby Vision Cinema Projection System – were honored
with two Scientific and Engineering Awards from the Academy of
Motion Picture Arts and Sciences at the prestigious Scientific and
Technical Awards, which celebrate groundbreaking innovations in
cinema.*
Dolby Cinema & Industry Momentum
Since the opening of the first Dolby Cinema in 2014, Dolby Cinema
has grown rapidly, encompassing 28 exhibitor partners and 14
countries. Ahead of CinemaCon 2024, Dolby also is celebrating its
global momentum around Dolby Cinema in the last year. 2023 marked
Dolby Cinema's strongest year in history at the box office, with
domestic Dolby Cinema ticket sales eclipsing its pre-pandemic
levels – up 7 percent from 2019. July
21-23 was the biggest weekend of all time for Dolby Cinema,
driven by blockbuster powerhouses Barbie and
Oppenheimer.
For more information about the new offering, Dolby is providing
a demo to the industry of the combined Dolby Vision and Dolby Atmos
experience at the Colosseum at Caesar's Palace on April 10 from 11:45-12:15pm. And to experience Dolby's
technologies at CinemaCon 2024 in Las
Vegas, Nevada, please visit booth #2404A in the Augustus
Ballroom from April 8-11.
About Dolby
Dolby Laboratories (NYSE: DLB) is based
in San Francisco with offices around the globe. From movies and TV
shows, to apps, music, sports, and gaming, Dolby transforms the
science of sight and sound into spectacular experiences for
billions of people worldwide. We partner with artists,
storytellers, developers, and businesses to revolutionize
entertainment and communications with Dolby Atmos, Dolby
Vision, Dolby Cinema, and Dolby.io.
Dolby Cinema, Dolby Vision and Dolby Atmos are registered
trademarks of Dolby Laboratories.
*Note: The Scientific and Engineering Award for the Dolby
Atmos Cinema Sound System was awarded to Charles Q.
Robinson, Nicolas Tsingos, Christophe Chabanne, Mark
Vinton and the team of software, hardware and
implementation engineers of the Cinema Audio Group at Dolby
Laboratories. The Scientific and Engineering Award for the Christie
E3LH Dolby Vision Cinema Projection System was presented to Michael
Perkins, Gerwin Damberg, Trevor
Davies and Martin J. Richards.
Media Contact: Rachel Lowery,
Rachel.Lowery@Dolby.com.
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SOURCE Dolby Laboratories, Inc.