Castrol® Unveils New Branding and Best-in-Class Product Claims Across Its Full Synthetic Range
2024年5月31日 - 4:02AM
ビジネスワイヤ(英語)
Castrol EDGE Extended Performance Offers
Consumers the Best Performance and Protection of any Commercially
Available Oil
Castrol, a global leader in lubricants and part of the bp group,
today announced new branding for its line of synthetic oils, as
well as multiple new, industry-leading claims surrounding
performance and protection. This news comes during Castrol’s
125-year anniversary, a year which has already been full of
exciting announcements and initiatives – including the launch of an
updated corporate brand as well as packaging design.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240530339432/en/
Castrol® unveils new branding and
best-in-class product claims across its full synthetic range.
(Photo: Business Wire)
Castrol EDGE Extended Performance, the brand’s most advanced
synthetic motor oil, has superior performance and protection
capabilities – including a new oil change interval of up to 25,000
miles. Rigorous testing of EDGE Extended Performance demonstrated
the following:
- Highest level of high-temperature performance – 50x better than
the industry standard*
- Highest level of wear protection – 6X better than the industry
standard**
- 3x stronger against viscosity breakdown than the leading
full-synthetic***
Plus, Castrol EDGE Extended Performance is the only engine oil
to meet all 3 key industry specifications: API, GM dexos Gen3 and
ACEA C2/C5.
Castrol is simultaneously relaunching its three flagship
synthetic “stronger for longer” motor oil brands that now include
best-in-class oil change intervals – Castrol GTX Full Synthetic
(with a 10,000-mile oil drainage interval), Castrol EDGE (with a
20,000-mile oil drainage interval), and Castrol EDGE Extended
Performance (with a 25,000-mile oil drainage interval). The
relaunch will be supported by an omnichannel marketing campaign
which debuted earlier this month.
“For 125 years, Castrol has been pushing the boundaries of
innovation to deliver superior performance and protection, and we
are thrilled to add these industry-leading claims to that extensive
list,” says Andreas Osbar, President & CEO, Castrol Americas.
“Our goal is always to exceed our customers’ expectations, and with
our synthetic motor oils we are doing exactly that.”
Designed to be stronger for longer, these oils provide consumers
with even more miles of protection and performance. Research showed
that extended oil change intervals are viewed as indications of
quality and durability by consumers, rather than a reason to change
their typical oil change behavior.
To learn more about Castrol’s stronger-for-longer oils that
maximize performance and protection with the industry’s longest oil
change intervals – which are now available in Castrol’s updated
packaging design – visit www.castrol.com.
* As measured in the Sequence IIIH engine test vs. API SP test
limit **As measured in the Sequence IVA test vs. latest API test
limit ***As measured in Kurt Orbahn test on 5W-30 grade
About Castrol: Castrol, one of the world’s leading lubricant
brands, has a proud heritage of innovation and fueling the dreams
of pioneers. Our passion for performance, combined with a
philosophy of working in partnership, has enabled Castrol to
develop lubricants and greases that have been at the heart of
numerous technological feats on land, air, sea, and space for over
125 years.
Castrol is part of the bp group and serves customers and
consumers in the automotive, marine, industrial and energy sectors.
Our branded products are recognized globally for innovation and
high performance through our commitment to premium quality and
cutting-edge technology. For more information, please visit:
www.castrol.com
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version on businesswire.com: https://www.businesswire.com/news/home/20240530339432/en/
bppress@bp.com
BP (NYSE:BP)
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