Bath & Body Works Appoints Maurice Cooper as Chief Customer Officer
2023年5月10日 - 10:05PM
Bath & Body Works, Inc. (NYSE: BBWI) today announced the
appointment of Maurice Cooper as chief customer officer, effective
May 22, 2023. In this newly created role, Cooper will be
responsible for executing a comprehensive strategy to strengthen
and elevate the brand, including growing and retaining Bath &
Body Works’ passionate customer base through the development of a
personalized, connected and compelling end-to-end customer
experience.
Cooper is an award-winning marketer and proven brand-building
executive with a track record of driving growth at Fortune 500
companies. He joins Bath & Body Works from Target Corporation
where he most recently served as senior vice president, marketing –
guest and brand experience and was responsible for overseeing all
omnichannel traffic and developing and executing brand, category
and promotional marketing. As executive vice president, chief
growth & experience officer and senior vice president, chief
marketing officer at Wingstop Restaurants, Inc., Cooper helped
drive increased brand awareness and equity scores, along with
transaction and same-store sales growth.
“With the new chief customer officer role and Maurice’s hiring,
we are doubling down on our commitment to delighting customers and
optimizing their experiences,” said Gina Boswell, chief executive
officer, Bath & Body Works. “Maurice is an accomplished
executive who not only brings expertise in bold and inspiring brand
storytelling but also a steadfast dedication to finding innovative
ways to enhance connections with customers. We are excited to have
Maurice join our team as we focus on meeting the needs of our
customers and capturing the diverse set of opportunities in front
of us to deliver long-term growth.”
“Bath & Body Works’ passionate and loyal customer base was a
key reason for my desire to join the company,” said Cooper. “I am
thrilled to help elevate the customer experience across channels
and drive even deeper relationships. I look forward to hitting the
ground running and working closely with Gina and the rest of the
leadership team to maximize impact with customers and ultimately,
accelerate growth.”
About Maurice CooperMr. Cooper brings over two
decades of experience in the consumer goods, retail and hospitality
industries focused on brand strategy, marketing and customer
experience. Most recently, he served as the senior vice president,
marketing – guest and brand experience at the Target Corporation
where he was responsible for driving omnichannel traffic for the
$100 billion enterprise through brand, category and promotional
marketing. He also led long-range customer strategy and helped
shape Target’s store-in-store experiences for Ulta Beauty, Apple
and Disney.
Previously, he served as executive vice president, chief growth
& experience officer and senior vice president, chief marketing
officer at Wingstop Restaurants, Inc., held leadership roles at
InterContinental Hotels Group overseeing brand definition, strategy
and innovation for the Holiday Inn Brand Family in the Americas and
globally and held brand management and marketing roles of
increasing responsibility at The Coca-Cola Company. Cooper began
his career as a consultant at the Boston Consulting Group and is a
graduate of the Darden School of Business at University of
Virginia, where he received his MBA, and Morehouse College, where
he received a BA in Marketing.About Bath & Body
WorksHome of America’s Favorite Fragrances®, Bath &
Body Works is a global leader in personal care and home fragrance,
including top-selling collections for fine fragrance mist, body
lotion and body cream, 3-wick candles, home fragrance diffusers and
liquid hand soap. Powered by agility and innovation, the company’s
predominantly U.S.-based supply chain enables the company to
deliver quality, on-trend luxuries at affordable prices. Bath &
Body Works serves and delights customers however and wherever they
want to shop, from welcoming, in-store experiences at more than
1,800 company-operated Bath & Body Works locations in the U.S.
and Canada and more than 425 international franchised locations to
an online storefront at bathandbodyworks.com.
Safe Harbor Statement Under the Private Securities
Litigation Reform Act of 1995We caution that any
forward-looking statements (as such term is defined in the Private
Securities Litigation Reform Act of 1995) contained in this press
release or made by our company or our management involve risks and
uncertainties and are subject to change based on various factors,
many of which are beyond our control. Accordingly, our future
performance and financial results may differ materially from those
expressed or implied in any such forward-looking statements. Words
such as “estimate,” “project,” “plan,” “believe,” “expect,”
“anticipate,” “intend,” “planned,” “potential,” “target,” “goal”
and any similar expressions may identify forward-looking
statements. Risks associated with the following factors, among
others, in some cases have affected and in the future could affect
our financial performance and actual results and could cause actual
results to differ materially from those expressed or implied in any
forward-looking statements included in this press release or
otherwise made by our company or our management:
- general economic conditions, inflation, consumer confidence,
consumer spending patterns and market disruptions including
pandemics or significant health hazards, severe weather conditions,
natural disasters, terrorist activities, financial crises,
political crises or other major events, or the prospect of these
events;
- the seasonality of our business;
- the anticipated benefits from the Victoria's Secret & Co.
spin-off may not be realized;
- the spin-off of Victoria’s Secret & Co. may not be tax-free
for U.S. federal income tax purposes;
- our dependence on Victoria's Secret & Co. for information
technology services and the transition of such services to our own
information technology systems or to those of third-party
technology service providers;
- our ability to attract, develop and retain qualified associates
and manage labor-related costs;
- difficulties arising from turnover in Company leadership or
other key positions;
- the dependence on store traffic and the availability of
suitable store locations on appropriate terms;
- our continued growth in part through new store openings and
existing store remodels and expansions;
- our ability to successfully operate and expand internationally
and related risks;
- our independent franchise, license and wholesale partners;
- our direct channel business;
- our ability to protect our reputation and our brand image;
- our ability to successfully complete environmental, social and
governance initiatives, and associated costs thereof;
- our ability to successfully achieve expected annual cost
savings in connection with our profit optimization efforts to
reduce expenses and improve operating efficiency in the
business;
- our ability to attract customers with marketing, advertising
and promotional programs;
- our ability to maintain, enforce and protect our trade names,
trademarks and patents;
- the highly competitive nature of the retail industry and the
segments in which we operate;
- consumer acceptance of our products and our ability to manage
the life cycle of our brand, develop new merchandise and launch new
product lines successfully;
- our ability to source, distribute and sell goods and materials
on a global basis, including risks related to:
- political instability, wars and other armed conflicts,
environmental hazards or natural disasters;
- significant health hazards or pandemics, such as the COVID-19
pandemic, which could result in closed factories and/or stores,
reduced workforces, scarcity of raw materials, and scrutiny or
embargoing of goods produced in impacted areas;
- duties, taxes and other charges;
- legal and regulatory matters;
- volatility in currency exchange rates;
- local business practices and political issues;
- delays or disruptions in shipping and transportation and
related pricing impacts;
- disruption due to labor disputes; and
- changing expectations regarding product safety due to new
legislation;
- our geographic concentration of vendor and distribution
facilities in central Ohio;
- our reliance on a limited number of suppliers to support a
substantial portion of our inventory purchasing needs;
- the ability of our vendors to deliver products in a timely
manner, meet quality standards and comply with applicable laws and
regulations;
- fluctuations in foreign currency exchange rates;
- fluctuations in product input costs;
- fluctuations in energy costs;
- our ability to adequately protect our assets from loss and
theft;
- increases in the costs of mailing, paper, printing or other
order fulfillment logistics;
- claims arising from our self-insurance;
- our and our third-party service providers’, including
Victoria’s Secret & Co. during the term of the Transition
Services Agreement between us and Victoria’s Secret & Co.,
ability to implement and maintain information technology systems
and to protect associated data;
- our ability to maintain the security of customer, associate,
third-party and company information;
- stock price volatility;
- our ability to pay dividends and make share repurchases under
share repurchase authorizations;
- shareholder activism matters;
- our ability to maintain our credit ratings;
- our ability to service, repurchase or refinance our debt and
maintain compliance with our restrictive covenants;
- the impact of the transition from London Interbank Offered Rate
and our ability to adequately manage such transition;
- our ability to comply with laws, regulations and technology
platform rules or other obligations related to data privacy and
security;
- our ability to comply with regulatory requirements;
- legal and compliance matters; and
- tax, trade and other regulatory matters.
We are not under any obligation and do not intend to make
publicly available any update or other revisions to any of the
forward-looking statements contained in this press release to
reflect circumstances existing after the date of this press release
or to reflect the occurrence of future events even if experience or
future events make it clear that any expected results expressed or
implied by those forward-looking statements will not be realized.
Additional information regarding these and other factors can be
found in “Item 1A. Risk Factors” in our 2022 Annual Report on Form
10-K, as filed with the Securities and Exchange Commission, and our
subsequent filings.
For further information, please contact:
Bath & Body Works, Inc.:Investor RelationsHeather
HollanderInvestorRelations@bbw.com
Media RelationsTammy Roberts MyersCommunications@bbw.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/55777e18-65d9-465f-90b1-e43ba24c16ca
Bath & Body Works (NYSE:BBWI)
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Bath & Body Works (NYSE:BBWI)
過去 株価チャート
から 5 2023 まで 5 2024